The last decade was an era of great growth for SUVs.
In the past ten years, Chinese cars have entered thousands of households, and the number of cars owned by thousands of people has increased by nearly 250%. SUVs have become the first category of passenger cars. The explosive market growth and the entry of mushrooming brands have made the entire SUV territory surging, and the group is divided. Haval SUV global sales exceed 8 million, and it has been the sales champion for 101 months in total, and has been the sales champion for 12 consecutive years. In the era of great growth, there are no miracles. The key to the Great Wall Haval becoming synonymous with global SUVs is reliability and focus, leadership and love. It is the patented technology of more than 1,000 SUVs leading the second place, and it is also super reasonable with the value of the times.
The next decade will be the era of new energy for SUVs.
In the new era, there are two new propositions: the demand for energy technology and the demand for the SUV era.
Relying on the profound experience of the Great Wall in vehicle manufacturing, the Haval brand has strong technical support
The new energy track is not a 100-meter sprint, but a long-term "marathon". In essence, it is also a competition for technical reserves. Only by mastering the core technology can you complete the entire race.
Haval brand has absolute technical confidence in the new energy era – Great Wall Motor, which has 30 years of car building heritage, continues to empower the Haval brand in safety, reliability and new energy technology; at the same time, relying on the forest ecosystem, Great Wall Motor is accelerating the layout of new energy and intelligent technology. In the first three quarters of 2022 alone, the total investment in research and development reached 8.544 billion yuan, an increase of 64.74% year-on-year. By 2025, the cumulative R & D investment of Great Wall Motor will reach 100 billion yuan. In the field of new energy, Great Wall Motor’s patent disclosure and authorization reached 1966 points and 1650 copies respectively, and the number of patents ranked first among domestic automobile brands; in terms of hybridization, Great Wall Motor’s DHT technology ushered in the first upgrade, "pure electricity, pure electricity priority, intelligent hybrid" three power modes, bringing more choices to customers; in the field of intelligence, the penetration rate of intelligent vehicles will increase to 86.17% in 2022, and the sales volume of models equipped with coffee intelligence will exceed 200,000, so that Haval brand is full of confidence on the road of new energy transformation.
The development of new energy technology today has completely passed the "anxious era" of the first stage. The once popular "three electric parameters" should no longer become a gimmick for any product. What users need to perceive is unlimited comfort within a limited distance. This is the original intention of new energy technology. Haval uses the world’s best new energy DHT technology, industry-leading coffee intelligence, finer driving quality, and stricter safety standards to answer the times – Haval, only the most reasonable energy technology is exported!
The 3/4 scale category has been further advanced, successfully opening up another market segment blue ocean
For more than ten years, relying on the strong technical strength of Great Wall Motors, the Haval brand with a deep hard-core off-road manufacturing foundation and off-road culture accumulation, relying on the professional, focused and dedicated brand spirit in the SUV field, as well as the accurate insight into user requests, the big dog model launched two years ago successfully created the "3/4 scale" concept, which brought users more scale wildness than urban SUVs and more scale comfort than hard-core off-road vehicles. The new product dimension has become the trusted choice of super 230,000 owners around the world, laying the prototype of the Haval dog category.
Two years later, with the gradual opening of the epidemic, users are more and more eager to go out for self-driving travel and trendy wild life. They need not only a city car that can ensure daily family, but also a light off-road SUV that can satisfy individual expression, broaden the radius of life, and improve the fun and quality of life. This also means that SUVs have officially entered the 3.0 light off-road era from the off-road 1.0 era to the camping 2.0 era, also known as the travel era, filling the urban depression on the off-road chain, with endless distance and unlimited freedom.
Combined with the needs of users and the times, the 3/4 scale car has been upgraded and evolved again. With the blessing of DHT new energy technology, Haval’s second-generation big dog has brought users a "city, wild and electric" car experience. Successfully opened up the blue ocean of the new energy light off-road segment market, and opened a new era of 3/4 scale cars. Whether it is the fuel era or the current new energy era, Haval must make a better SUV in every era!
3/4 scale tide road car – Haval second-generation big dog, so that the new energy SUV market is no longer the same. Compared with most urban new energy SUVs, it can not only meet the family city commute, but also, with the blessing of light off-road attributes, it has better passing performance than urban SUVs, more comfortable and intelligent driving space than hardcore SUVs, and more diverse, more leisurely, and more exquisite electric camping experience than conventional new energy models. Overall, light off-road is a diverse outdoor play, represents a new lifestyle, and reflects the current life attitude of young users.
Haval Second Generation Big Dog, Haval Big Dog, and Haval Kugou will create differentiated product capabilities according to different target audience positioning. Different sizes, different power forms, and different product characteristics correspond to different consumer groups to form brand synergies and continue to strengthen the influence of the "3/4 scale" category.
The user ecosystem has been upgraded, and "Hagoubang" has opened a new chapter
With the strong joining of Haval Kugou and Haval’s second-generation big dog, the Haval dog category will rely on a wider client base to continue to focus on the goals of trendy play, fun wild, good deeds, and win-win. Through the three dimensions of ethnic improvement, ecological improvement, and gameplay improvement, we will reshape the ecosystem of "Hagoubang", continuously improve the service experience, and empower users in both directions.
The second-generation big dog will work with Haval big dog and Kugou to improve the dog category family matrix, and "Hagoubang" will also be fully upgraded to the dog category family car club, which is expected to exceed 100,000 people this year.
"Hagoubang" will be upgraded from a single co-creation form to a "co-creation, sharing, and win-win" user ecosystem. In 2023, more activities will be co-created with users. In the future, three user win-win plans will be launched, including a million Internet celebrity training plan, a million business opportunity sharing plan, and a million partner incentive plan.
Haval’s second-generation big dog is not only a car, but also represents a new lifestyle. In addition to comprehensively upgrading the "Tide Play Wanli" IP gameplay, the Haval brand will also launch the "Tide Wild Tribe" plan to build a full-link Tide Wild life circle from the model to the periphery, from interests to social interaction. The "Tide Wild Tribe" plan will also work with many cooperative brands to jointly promote the popularization of the light off-road lifestyle.
The end.
Haval brand as a strong player in the SUV field, each product starts with a precise insight into user requests and desires. If two years ago, the generation of big dogs created the era of light off-road, carved 3/4 scale, then today’s second generation of big dogs with electricity will create the golden age of new energy light off-road, so that off-road has been a priority since then.
In 2022, the Haval brand kicked off a new prelude to a comprehensive transformation, and in 2023, it was the decisive year for Haval to transform into new energy. Haval is not limited to providing users with a single sense of satisfaction, but to build a comprehensive link system, so that users can buy with confidence, use comfortably, and have fun. It is beyond rationality, which is the Haval gene. Without using PPT to "tell stories" and only using products to impress users, the Haval brand will continue to deepen the field of new energy, and open up a better tomorrow for the new energy industry with more innovative technologies and better products.