On August 23rd, Netease Cloud Music announced that it had officially reached a copyright cooperation agreement with Chris Lee, and more than 100 songs, including Chris Lee’s popular album Pop and Wow, will be launched on Netease Cloud Music. On August 26th, as the 18th anniversary of Chris Lee’s debut, his new song "Riding the Wind" will also be launched on Netease Cloud Music at 24: 00 on August 26th, bringing a heavy surprise to all "corn" in early autumn.
As a talented singer in Chinese music, Chris Lee has been loved by many fans since her debut. She has contributed many classic works to Chinese music and has a large number of loyal fans in Netease Cloud Music Station.
As the leading online music platform in China, Netease Cloud Music is very popular among music users in China. At the same time, Netease Cloud Music is also the most popular music platform for the younger generation in China. Its unique music community attribute can not only effectively improve the efficiency of music content distribution, but also help to enhance the influence of Chris Lee’s own music works among young users.
In 2022, Netease cloud music platform MAU reached 189 million, and daily users listened to songs for an average of 78.9 minutes. More than 33.4% of users listened to songs from the platform, which changed the traditional habit of listening to songs and created a highly viscous community interaction atmosphere.
Together, in addition to daily online content cooperation, Netease Cloud Music also used its own advantages in user operation and community atmosphere to innovatively create an offline creative interactive device of "See you at the next intersection" for Chris Lee. In Chengdu, Chris Lee’s hometown, Netease Cloud Music, with the yellow color of "corn" as the main tone and its masterpiece "See you at the next intersection" as the theme, laid interactive devices such as crossing graffiti, return street signs, corn road signs and telephone booths, attracting many fans and tourists to punch in. Let users not only listen to songs, but also participate in interesting interactions related to Chris Lee and enjoy more fun related to music.
In recent years, with the increasingly prominent advantages of unique community ecology and copyright operation ability, Netease Cloud Music has been favored by copyright parties at home and abroad. At present, many music companies at home and abroad have successively reached copyright cooperation on the platform. By the end of 2022, the total number of authorized music libraries was 116 million. Since 2021, Netease Cloud Music has successively reached copyright cooperation with Modern Sky, Hong Kong Emperor Entertainment, China Record Group, Lehua Entertainment, Fumao Records, SM Company, YG Entertainment, Times Fengjun, Yanshe, Avex, PonyCanyon, Believe Music and Rolling Stone Records. Songs of many famous artists, bands and musicians, such as Nicholas Tse, Joey Yung, Twins, New Pants, Tong Yang, Wu Tiao Ren, YiBo, Mayday, Greeny, Yu Ding Kui, were all lit up on Netease Cloud Music.
In the future, Netease Cloud Music will continue to actively promote cooperation with upstream copyright parties, and continuously provide more high-quality music content and better music consumption experience for China music lovers.
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