Golden car reward
On October 28th, 2025 long-life versions were listed in Hangzhou, among which the 222km long-life versions of Smart Horse and Lightning Horse were priced at 36,900 yuan and 39,900 yuan respectively.
In terms of product strength, the motor power of Xiaoma’s long battery life version reaches 30kW, which is 10kW more than the current model. In addition, the new car is equipped with APP remote car control function, which can open the air conditioner with one button and unlock the door. The fast charging function can increase the battery life by 100km after charging for one hour.
With the blessing of configuration, the starting price of Pentium Pony Long Life Edition is 36,900 yuan, which is more competitive than its competitors, Geely Panda and Hongguang MINIEV. However, the Pentium pony is still not confident enough. At the press conference, the Pentium pony has been emphasizing that it is a "FAW Pentium" model.
First of all, the self-confidence of Pentium Pony comes from the brand level. Compared with Geely Automobile and Automobile, which are independent head enterprises, and SAIC-GM-Wuling, which has been deeply involved in the field of micro-electric vehicles for a long time, the popularity and brand influence of Pentium brand are much smaller.
Secondly, in terms of vehicle-building strength, users are most worried about safety and quality for micro-electric vehicles. However, in order to achieve a higher safety factor, micro-electric vehicles also have high requirements for vehicle-building technology, and Pentium Pony is the first micro-electric vehicle of Pentium.
Therefore, with the endorsement of China FAW, a central enterprise, and the 70-year history of FAW Group, Pentium Automobile hopes to convince users of its own car-making strength and quality. Before the launch of the new car, Pentium also invited bloggers from online celebrity to visit and introduce the production technology of its Yancheng factory.
At the listing conference, Pentium also introduced the production and manufacturing of Yancheng factory at length. For example, Yancheng Factory adopts millions of UFC inspection tools, and the stamping parts are 100% inspected. The Pentium pony has gone through 1.26 million kilometers of road test, and the torsional stiffness of the car body has reached 14,370 m/.
Pentium brand has high hopes for Pentium pony because it bears the heavy responsibility of sales. According to the plan, the sales target of FAW Group’s own brands must reach 900,000 this year, and the sales of new energy vehicles must reach 500,000. This important task is mainly completed by Hongqi brand and Pentium brand.
From January to September, the cumulative sales volume of Pentium cars was 98,516 vehicles, up 19% year-on-year, among which the cumulative sales volume of new energy was 44,318 vehicles, up 113% year-on-year. At present, Pentium pony is the backbone of Pentium brand sales, with sales reaching 9615 vehicles in September, three times more than another new energy vehicle, Pentium NAT, and accounting for half of the total sales of Pentium brand.
But over-reliance on Pentium pony is not a good thing for Pentium brand. FAW Group has always had the goal of becoming a bigger and stronger independent brand. In May, 2021, at the brand-new strategy conference of the 15th anniversary of FAW Pentium, Pentium Automobile released a brand-new LOGO and brand positioning as "the middle and high-end brand in the mainstream automobile market in China".
Facing the "14th Five-Year Plan", FAW-Pentium set the ambition of achieving 300,000 vehicles in 2023, 600,000 vehicles in 2025 and challenging 1 million vehicles. However, in 2023, Pentium sold only 120,000 vehicles, and this year’s sales pressure is not small.
In terms of product planning, from 2023 to 2025, Pentium will complete the layout of five new energy products and eight traditional energy products at the speed of launching more than two new models every year, which will cover the mainstream passenger car market from A00 to B. However, the sales of Pentium T90 and Pentium NAT, which were launched in 2023, were not satisfactory.
For the current Pentium car, there is both sales pressure and the hidden worry of brand image decline. At present, other models of the Pentium brand are difficult to take on, but if the sales volume depends heavily on low-end micro-electric vehicles, it is not conducive to building a mid-to high-end brand positioning. According to the market demand, grinding out more explosion models with medium and high prices has become the direction that Pentium needs to focus on in the future.