According to the statistics of "China Audio-Visual Big Data" (CVB) system, from September 1 to September 30, the average daily viewing time of cable TV and IPTV TV viewers nationwide was nearly 6 hours, which was the same as that in August.
Overall overview
This month, the theoretical special program "Open Book Makes sense", "This is China" and "Time Question and Answer" publicized and explained the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era through different program themes; The anti-Japanese war TV series was broadcast on multiple channels, creating a good atmosphere, and the time report drama "Together" was warmly launched, which moved the audience to get attention; The main station launched a series of variety shows in conjunction with the major nodes of the 75th anniversary of the victory of the Anti-Japanese War to promote the great spirit of the Anti-Japanese War. The variety shows of local satellite TV helped to get rid of poverty and enrich people’s lives. Domestic documentaries on the theme of anti-Japanese war, poverty alleviation and anti-epidemic were broadcasted on the screen; Domestic cartoons lead the mainstream of this month’s cartoon broadcast; The public service advertisement of "Commemorating the 75th anniversary of the victory of the Anti-Japanese War" combined with important time nodes to strengthen the publicity effect, and the number of public service advertisements of "Poverty Alleviation" was over 10,000.
The special program "On the Field of Hope" of "Open Book Makes sense" (Inner Mongolia Satellite TV) went deep into the front line of poverty alleviation through theoretical experts, youth representatives and other experiencers, visited and experienced the achievements of poverty alleviation in Inner Mongolia, and showed the good life of ordinary people. The program was broadcast for three times, which was loved by the audience, especially the local audience. In Inner Mongolia, the average audience rating of each period was 0.466%, ranking among the top 5 in the local local satellite TV programs at the same time.
This is China (Oriental TV) is called "Countering Western Prejudice", "Westward Advance" and "New Cold War between China and the United States?" As the theme of the program, this paper discusses how to counter the western prejudice, the strategic significance of the country’s western development, and the reasons behind the United States’ desire to provoke a "new cold war". The three programs have received good ratings feedback, with a national average rating of 0.266%, ranking among the top five in the ratings of local TV programs in the same period.
The four programs of Time Question and Answer (Jiangsu Satellite TV) have the themes of "Leading high-quality economic development with new development concepts", "Making friends with all over the world to write brand-new chapters", "Great anti-epidemic spirit to light the way forward" and "Striding forward towards the world-class army", with an average loyalty of 71.004% and high program stickiness.
The TV series with anti-epidemic theme has good viewing effect
The time report drama "Together" was warmly broadcast.
This month, a total of 74 plays were broadcast in prime time, of which 14 were premieres, and the average comprehensive ratings of 9 plays exceeded 1%.
The anti-Japanese war TV series is broadcast on multiple channels, with good viewing effect and good broadcasting influence. This month, 25 TV channels broadcast a total of 28 revolutionary TV dramas. Among them, there are 13 plays by the State Administration of Radio, Film and Television to commemorate the 75th anniversary of the victory of the Anti-Japanese War. The average arrival rate of each episode of "The Hunter" (CCTV8) is 2.710%, and the audience rating is 1.574%. Both indicators rank first in this month’s prime-time TV series. The average audience rating of CCTV1 per episode is 1.144%, and the arrival rate is 1.994%, ranking fifth in the prime-time TV series this month.
The time report drama "Together", which was mainly directed by the State Administration of Radio, Film and Television, was warmly launched and moved the audience to be affirmed. "Together" is based on real people and stories during the anti-epidemic period, and tells the story of ordinary people coming forward. On September 29th, the drama was jointly broadcast in prime time on four channels, namely Oriental TV, Jiangsu TV, Zhejiang TV and Guangdong TV. The average comprehensive audience rating of each episode in the opening week was 1.056%, and the number of users was the first. At the same time, the short drama form of the story unit of the reportage drama in this era was recognized by the audience and won both ratings and word of mouth.
CCTV launched a series of variety shows to commemorate the 75th anniversary of the Anti-Japanese War.
Local TV variety shows help poverty alleviation and enrich people’s lives.
CCTV launched a series of variety shows to commemorate the 75th anniversary of War of Resistance against Japanese Aggression’s victory. "Hero in Poster" (CCTV3) takes the classic movie poster as the entry point, and integrates short play, chorus, scene dance and interviews to lead the audience to approach history and cherish the memory of martyrs in the image. The average audience rating of five programs is 0.597%. In addition, "My Art List: Art Companion in Suffering Glory" (CCTV3), the audience rating is 0.462%; Loud Echo: March towards Victory (CCTV3), with the audience rating of 0.610%; "Victory Time" (CCTV3), the audience rating is 0.427%. The four programs all rank in the top 10 in the ratings of the same period.
The first lesson of school brings together the power of example, and the publicity effect is remarkable. The program was broadcast on CCTV1 at 20: 00 on September 1, inviting representatives who made outstanding contributions in the anti-epidemic process to tell touching anti-epidemic stories, so as to teach primary and secondary school students the "first lesson". The publicity effect of the program is remarkable, with the ratings (5.858%) and the arrival rate (10.688%) ranking first in all kinds of programs this month.
Local satellite TV actively innovates the form of variety shows, and helps the decisive battle to win the battle against poverty in all directions. "Youth on the Earth" (Hunan Satellite TV) takes youth as its theme, integrates various artistic means, records ten kinds of youth for poverty alleviation, and tells the story of young poverty alleviation workers who have experienced poverty alleviation. The highest ratings of the three programs are 0.600%, ranking second in the ratings of local satellite TV programs in the same period; "We are in Action ⅴ" (Dragon TV) entered Xixian County, Shanxi Province this month to help the sales of local specialty agricultural products. The average audience rating of the three programs was 0.201%, and the loyalty was over 50%. "Extreme Challenge Treasure Tour, Three Districts and Three States Public Welfare Season" (Oriental TV) continued to explore the unique scenic products and characteristic culture of "Three Districts and Three States", and used innovative sales methods such as "Treasure Night Market" to help local poverty alleviation work. The average audience rating of the four periods was 0.431%, ranking among the top three in the audience rating of local TV programs in the same period.
Local satellite TV has enriched people’s lives with poems, paintings, food and music. "There are Poems and Faraway Poems and Paintings in Zhejiang" (Zhejiang Satellite TV) ended warmly, and led the audience to visit Zhejiang with eight wonderful programs, which was well received by Zhejiang audiences, with an average local audience rating of 0.790% per issue; Unforgettable Restaurant II (Oriental TV) pays attention to the elderly people with cognitive impairment and provides them with more effective and implementable care and actions, with an average loyalty of 59.804% per issue and high program stickiness; "Good Voice of China 2020" (Zhejiang Satellite TV) incorporates original elements, and the average audience rating of the four programs is 0.980%, ranking first among local satellite TV programs in the same period; "King of Cross-border Songs V" (Beijing Satellite TV) ended brilliantly, and the whole season’s programs were listed in the top five ratings of local satellite TV programs at the same time.
Anti-Japanese War, Poverty Alleviation and Anti-epidemic Theme
Domestic documentary screen hit
The anti-Japanese war documentary leads the audience to relive the history of the anti-Japanese war and continue the revolution. "Shanxi-Chahar-Hebei Border Region" (CCTV4) reflects the history of the Communist Party of China (CPC) leading the people’s armed forces to resist Japan, and has gained a large audience. The average arrival rate of each episode of the first broadcast is 2.051%. "A Watch and the September 18th Incident" (Beijing Satellite TV) restored the truth of the September 18th Incident, ranking third in local TV programs at the same time with a rating of 0.389%. CCTV9 tells the heroic story of the heroes of the Anti-Japanese War who gave their lives for national independence at a critical juncture, with an average audience rating of 0.145% for each episode.
The documentary on poverty alleviation continues to heat up. "One Village, One Village" (CCTV4, CCTV9, CCTV13, CCTV17) maintained excellent ratings, with the highest rating of 0.844% in a single episode; "Concentrate on Well-off Society" (Hebei Satellite TV) reflects the brilliant achievements of Hebei Province in winning the overall well-off society. The program is highly viscous, with an average loyalty of 57.760% per episode.
Anti-epidemic documentary records anti-epidemic stories in all directions. "One Heart Fighting" recorded the arduous course of the Communist Party of China (CPC) leading the people of the whole country to unite as one and fight against the epidemic. The average audience rating of each episode on CCTV1 was 1.159%, and then it was broadcast on 36 TV channels. "Wuhan War Epidemic" (Hubei Satellite TV) focuses on the development and changes of the epidemic situation, recording the feats of ordinary people in heroic cities. The average audience rating of each episode in Hubei Province is 0.307%, ranking the top 5 in the ratings of local satellite TV programs at the same time.
In addition, "Come for Peace" (Hunan Satellite TV) shows chinese peacekeepers’s great contribution to building a community of human destiny, showing the good image and youthful demeanor of peacekeeping officers and soldiers, with an average audience rating of 0.300% for each episode; Based on the stories of teachers in different teaching positions, The Mentor (CCTV9) reflects the professional feelings of people’s teachers who are moral and devoted to education. The average audience rating of each episode is 0.155%.
Domestic cartoon
Leading the mainstream of broadcasting and viewing
This month, the national satellite TV channel broadcast 178 domestic cartoons, accounting for 95.7% of the total number of cartoons broadcast; There are 8 non-domestic cartoons, involving 6 countries and regions, and the top 20 cartoons in ratings are all domestic. The average ratings of cartoons recommended by SARFT this month are 51.8% higher than those of non-recommended cartoons. The average arrival rate of each episode is 58.8% higher than that of non-recommended cartoons.
public service announcement
Rich themes and large amount of broadcasts
In September, the public service advertisement "Commemorating the 75th anniversary of the victory of the Anti-Japanese War" was broadcast on September 3 and September 18, and 194 advertisements were broadcast in just two days, leading the audience to remember the martyrs and remember the history. The public service advertisement of "Getting rid of poverty and tackling difficulties" continued to encourage the propaganda of "Decisively winning a well-off society in an all-round way and fighting poverty and tackling difficulties", with more than 10,000 articles broadcast, which was the most broadcasted theme this month, with an average audience rating of 0.118%. There are 146 public service advertisements for Teachers’ Day broadcast on 7 channels, each with an average audience rating of 0.130%. With warm feelings, they send holiday wishes to teachers who teach and educate people. In addition, a number of public service advertisements advocate the beauty of reading, promote the virtue of being eager to learn, shape the soul of role models, and guide students to buckle the "first button" in life during the school season.
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