Huizhou Xingtu Eta Ursae Majoris drastically reduced its price! The promotion discount is 15,000 yuan, which is very beneficial today.

Friends in Huizhou, are you ready? Car home preferential promotion channel brings you a wave of good news! Preferential activities are being carried out in Huizhou, with a maximum discount of 15,000 yuan! The minimum starting price is 137,800 yuan. Don’t miss this offer. Click "Check the car price" in the quotation form to see how much discount you can get!

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Starway Eta Ursae Majoris is a futuristic SUV, and its design is full of dynamics and tension. The front face uses a large area of chrome trim and sharp LED headlights, creating a very domineering momentum. The air intake grille adopts the iconic starry design of Xingtu brand, which shows the unique style of the brand. The body lines are smooth and the overall style is fashionable, which leaves a deep impression on people. In addition, the car also uses 21-inch large-size wheels, which further enhances the sense of movement of the whole car. On the whole, the appearance design of Starway Eta Ursae Majoris is in line with young people’s aesthetics and has a high degree of recognition, which is believed to attract many consumers’ attention.

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Starway Eta Ursae Majoris is a medium-sized SUV with a body size of 4781*1920*1671mm and a wheelbase of 2815mm. The body lines are smooth, and the side contour lines are simple and powerful. The front and rear wheel tracks are 1641mm and 1642mm, respectively. With 235/55 R19 front and rear tires, the vehicle is more stable when driving. The overall design is fashionable, and the rim adopts a unique shape, which shows the luxury and sports sense of the vehicle.

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Starway Eta Ursae Majoris’s interior design style is fashionable and simple, with a lot of soft materials and high-grade decoration, creating a luxurious and comfortable atmosphere. The steering wheel is made of leather, which feels comfortable and supports manual up and down+front and rear adjustment, which is convenient for the driver to adjust to the most comfortable position. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control multimedia, navigation, telephone, air conditioning, sunroof, window and other functions, making driving more convenient. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. Both the main driver’s seat and the co-pilot’s seat support front and rear adjustment, backrest adjustment and height adjustment (2-way), and the ride comfort is fully guaranteed. The second row of seats also supports backrest adjustment, and the rear seats can be laid down in proportion, which improves the practicability of the vehicle.

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Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine adopts advanced turbocharging technology, which can provide abundant power output and excellent acceleration performance. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, so that drivers can fully enjoy the fun of driving. In addition, the engine also has the characteristics of high efficiency combustion and low emission, which provides a reliable guarantee for environmental protection travel. Overall, this engine is an important support for the performance of Starway Eta Ursae Majoris, which brings excellent driving experience to drivers.

In the word-of-mouth evaluation of the owner of car home, we can see that he spoke highly of the exterior design of Xingtu Eta Ursae Majoris. He mentioned that when he booked a car in a 4S shop, he took a fancy to the black car at a glance and felt very atmospheric. However, after picking up the car, he saw many existing cars with gray rhinoceros horns, which were placed together with the black body and felt very good, even more attractive to him than black. He thinks the shiny wheel hub of the flying fish version is very beautiful, but he also realizes that it costs a lot of money to change tires.

The exterior design of Xingtu Eta Ursae Majoris is really attractive, especially its atmospheric appearance and rhinoceros horn gray body, which makes car owners irresistible. The bright wheels of the flying fish version are icing on the cake, making the vehicle more outstanding. Although it will cost some money to change tires, it will not affect the owners’ preference for Star Road Eta Ursae Majoris. Generally speaking, the exterior design of Starway Eta Ursae Majoris is excellent, which makes car owners fall for it.

Is it starting to roll up? The pre-sale of Chery Tiggo 9 is only 160,000, which is lower than the starting price of Honda CR-V next door.

Chery’s new generation of global flagship SUV, the Tiggo 9, has opened the pre-sale price of 160,000 yuan for some time. As the latest flagship SUV of Chery brand, the name of this Tiggo 9 is also the largest number currently owned by Chery’s models. So for our consumers, is the pre-sale price of Tiggo 9 lower than the starting price of Honda CR-V next door worth buying? Let’s take a brief analysis.

First of all, in terms of appearance, the body size of the Tiggo 9 has reached 4820/1930/1699mm, and the wheelbase is 2820 mm. The gas field of the whole vehicle looks very strong. If you look at it a few times, you will even have the sense of sight of Lincoln aviators. It can be seen that Chery’s designers have made a lot of efforts on the shape of the car.

On the other hand, in the same price range, the Dongfeng Honda CR-V, with a minimum price of 169,800, has a body size of only 4703/1866/1680mm and a wheelbase of 2701 mm. The gas field of the whole car is not as strong as that of Tiggo 9, which is the plus item brought by the advantages of design and size.

Secondly, in terms of power system, the Tiggo 9 comes standard with the Kunpeng Power 2.0T engine. The new car has a maximum power of 261 HP and a peak torque of 400 Nm, and the transmission is a matching Aisin 8AT gearbox. Although we haven’t driven the Tiggo 9 yet, judging from the fact that the new car given by the government will come standard with CDC electromagnetic suspension system, the actual driving performance of this car should at least not be lower than that of the joint venture brand model at the same price.

On the CR-V side of Honda, the fuel version is still equipped with a power system composed of a 1.5T engine and a +CVT gearbox. Actually, the ride comfort, dynamic response and fuel consumption are not too big problems, but just because it is not fun to drive and the playability of the configuration is not good, the CR-V car is too moderate in my opinion.

Finally, in the smart cockpit, you will obviously feel that this is a car belonging to this era when you sit in the car of Tiggo 9. Whether it’s a large integrated dual screen, Qualcomm Snapdragon 8155 chip built into the car system, or its 14-speaker SONY stereo and 50-inch AR-HUD head-up display, it seems that it is telling you that I am a flagship SUV of Chery brand.

In addition, the materials and workmanship in the Tiggo 9 car are not selected at all. The seat padding is very thick and the softness is moderate. In addition, it also provides the Queen’s co-driver and the rear sunshade, so the care for the passengers in the car is also very thoughtful.

As for Honda CR-V, although the interior looks not bad, compared with the interior design of Tiggo 9, it is obviously easy to be defeated. The reason is not only that CR-V can’t be as "advanced" as Tiggo 9 in terms of building a sense of science and technology, but also that Japanese cars have always liked to control costs and pursue profit maximization, and they are not willing to pay for some materials.

Honda CR-V rear seat

Chery tiggo 9 rear seat

In the end, the intuitive feeling presented to users is that anyone with discerning eyes can see that the interior of Tiggo 9 looks better and the materials used are better, but Honda CR-V can only hold its own car ergonomically, which is more reasonable. In the final analysis, Japanese car companies have not put their eyes on the long term, otherwise they will not "stumble" in interior design.

Generally speaking, from our simple comparison between Chery Tiggo 9 and Honda CR-V, we can see that although the two cars have the same price range, the actual product strength is quite different. In this era of the rise of domestic cars, now we can buy a big, luxurious and intelligent flagship SUV like Tiggo 9 for 160 thousand. I have to say, domestic cars are really good.

For a joint-venture SUV model like Honda CR-V, which has been in the market for many years, to be honest, I really can’t find any reason to buy it now. You said that it is reliable, fuel-efficient and durable, and there is no problem when domestic cars are used for so many years. Therefore, the "things" that Japanese cars once relied on have become insignificant in front of Chinese people, leaving them with a shrinking market share. In a word, I really won’t choose a joint venture now with a budget of 160,000-200,000 yuan to buy a fuel SUV. I don’t know what you will choose. Leave a message in the comment area and let’s discuss it together. (Text/Youshi Automobile Dazhuo)

Note: the pictures are from the internet, and the rights belong to the original author. Thank you! This article only represents the author’s personal views, and does not represent the position of AUV.

Smart speaker+smart computer+low-level assisted driving ≠ smart car

In modern society, "intelligence" seems like a false word. Many products that clearly advocate human-computer communication under the banner of intelligence will be embarrassed when they are actually used, but they will take you to McDonald’s, but they will take you to the cinema.

For example, a smart speaker in my house, I called it to play a popular song that young people like, but it played me a good luck …

Nowadays, many car companies also want to March into the field of intelligence, but in the end, it is "much cry and little rain", thinking that just installing a big screen on the car, plus a slightly retarded voice communication system and some irrelevant driving assistance is an intelligent car.

Stop it,Smart speaker+smart computer+low-level assisted driving ≠ smart car.

If you want me to say, to really understand smart cars, it is better to look at this car company-Changan Automobile. Although Changan Automobile currently holds more than 100 intelligent black technology technologies in three categories: intelligent interconnection, intelligent interaction and intelligent driving, it is not as simple as eating the cover in one car and going up to the fifth floor at one breath. If you want to find out, it is better to start with this year’s Guangzhou Auto Show.

At the 2018 Guangzhou Auto Show, Changan Automobile unveiled its latest smart SUV, which attracted a lot of attention. What is the charm of this car and Changan Automobile?

 

Killer 1: APA 4.0 parking service system that makes parking like playing a remote control car.

You know, the car we drive is not a remote-controlled car, and now the urban road situation is becoming more and more complicated. For every novice, parking is always their biggest headache. Even the old drivers who have been through the battlefield, I believe they want to shout "I won’t coach!" When they encounter complicated parking environment.

As the gospel to save the "parking difficulty", one-click parking has increasingly become a parking artifact that everyone relies on, and major manufacturers are also happy to carry this technology on their new cars and attract consumers’ attention as a gimmick.

 

The APA4.0 parking service system carried by Changan CS85 can realize the functions of actively searching parking spaces, one-button parking inside the car and remote parking outside the car, and is suitable for horizontal parking, vertical parking, diagonal parking and horizontal parking.

As long as the vehicle is close to the parking space, APA4.0 parking service system will turn on the parking space identification, and when the parking space is detected, the intelligent steering wheel will be turned on. The driver only needs to switch gears according to the instructions, and the car can be easily sent to the garage like a child playing with a remote control car. You know, this core technology of autonomous driving has already been launched in Chang ‘an New CS75 at the Beijing Auto Show in April.

Killer 2: IACC integrated adaptive cruise reaching L2 autopilot level.

"Intelligence" is not only "wisdom", but also reflects whether a car is "alert" in parking, and automatic driving assistance also needs to be fully armed.

As the backbone of the ranks of independent brands, Changan Automobile naturally lags behind others. The IACC integrated adaptive cruise carried by CS85 includes many intelligent driving functions, which can cope with a variety of car scenes. This system has already been carried on changan CS55 to meet consumers.

 

With the cooperation of ICA one-lane intelligent assisted driving, TJA traffic jam assistance system and other configurations, CS85 can automatically extend the middle of the lane, and if the road conditions are congested and the markings are unclear, CS85 can also start the automatic car-following driving mode, and make a series of complex behaviors such as intelligently manipulating the steering wheel, automatically slowing down, and recognizing the speed limit of the road, which greatly liberates the driver’s hands and feet and creates a relaxed and pleasant driving atmosphere.

Killer 3: the real "man-vehicle integration" TAI automobile intelligent system

Just like everyone’s requirements for mobile phones, not only high value and high performance, but also certain playability can highlight personality.

The new Tencent TAI car intelligent system can be said to push the playability of CS85 to another height. I believe that if CS85 car owners play their cars thoroughly in the future, they will be more willing to turn their cars into their own "internet addiction places".

 
TAI car intelligent system not only introduces Tencent’s massive advantageous content ecology, such as QQ music, Tencent Radio, etc., but also doesn’t leave behind the IP of online games like the glory of the king, which Wang Dajie’s second son likes to play most.

Another thing that is more enjoyable is that the CS85 LCD instrument panel and the color big screen are not only beautiful, but also can realize intelligent interaction with two screens. For example, information from all directions such as navigation, making phone calls and listening to the radio can be directly mapped from the central control big screen to the instrument panel, which will neither let us miss important information nor affect driving safety because of reading information. It can be said that people and vehicles are truly integrated, intelligent and practical.

 

Create a real smart car

When the intelligence of other car companies still stays in the stage of PPT painting sesame cakes or concept cars, Changan Automobile has put intelligent and practical technology on production models, setting a reference sample for the intelligent development of the automobile industry.

Looking at the whole large and medium-sized SUV market segment, it is really only exclusive to Changan that it can be equipped with two core technologies of autonomous driving and many intelligent interconnected systems at the same time, like Changan CS85.

 
In August this year, Changan Automobile announced the intelligent strategy "Beidou Tian Shu Plan", which clearly described the bright future of automobile intelligence to the general public. (Now, it seems that there is finally a car company that is not just drinking too much and bragging. )

In Changan Automobile’s view, with the upgrading of driving demand, experience has increasingly become the focus of consumers’ attention. Just as the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the insufficient development of imbalance, consumers need safer, more comfortable, more convenient, communicative and personalized cars to meet the consumption upgrade.

In the future, cars will change from vehicles to large-scale intelligent terminals, and at the same time, new business models featuring "sharing and electrification" are accelerating. It is estimated that by 2020, the proportion of intelligent networked new cars will reach 50%, and by 2025, it will reach more than 90%. The automobile industry will fully enter the era of "no network, no wisdom and no car".

 
Intelligentization is actually a rare opportunity for China brand which started relatively late and has insufficient profitability. Therefore, only by quickly laying out the industrial chain, core technologies and innovating business models can we build an integrated long-term competitive advantage.

It is the opportunity and challenge of intelligent future that gave birth to the Beidou Tian Shu Plan of Changan Automobile. Changan Automobile will provide customers with a "four-hearted" intelligent mobile experience with peace of mind, happiness, intimacy and peace of mind, and create a better travel life.

 
In the field of autonomous driving, Changan Automobile has created a number of firsts: the first to realize the 2000KM unmanned driving test, the first to realize the mass production of the core technology of autonomous driving APA4.0, the first to realize the high-level automatic parking function of APA6.0, the first to realize the mass production of the core technology of autonomous driving IACC, the only China automobile enterprise in China to obtain the road test license of smart cars in China and the United States, the first L4-level autonomous driving public display, and the first to realize the L4-level semi-open park in China.

 
As can be seen from the debut of Changan CS85, Changan Automobile is creating new miracles.

"Shangri-La" plans to make efforts in the field of new energy.

Facing the growing new energy market, Changan Automobile sized up the situation and released the new energy strategy-Shangri-La Plan in 2017.

 
The "Shangri-La Plan" includes four strategic actions: 100 billion actions, 10,000-person R&D, partnership plan and ultimate experience. The goal is to complete the construction of three special platforms for new energy by 2020; By 2025, the traditional fuel vehicles will be completely stopped to realize the electrification of the whole spectrum of products.

By 2025, more than 100 billion yuan will be invested in the whole industrial chain to build an open and win-win industrial ecosystem and create a new energy vehicle with high quality and pleasant experience.
 

Then, Changan Automobile launched brand-new products such as CS75 PHEV, New Benben EV360 and Yidong EV460 non-stop.

At this year’s Guangzhou Auto Show, the first pure electric hatchback sports car, Yidong ET, was unveiled, realizing the full coverage of electrification in the market segment. Within a year, even pushing a variety of new energy vehicles, we can really see Changan Automobile’s determination and courage in the new energy market.

The director has something to say:

For Changan Automobile, CS85 is an important step towards intelligent transformation. Only such car companies that dare to innovate, are good at research and development, and are good at cooperation can truly push China’s automobile industry to the world.

Remember to like it!

Volvo is really a luxury brand for its quality and safety.

First of all, the quality of Volvo is good. I think the real owner has the most say. After a cursory look at the real owner’s answer below this question, I think I don’t need to repeat the answer. In short, I want to buy a car and go for a test drive first.

Let me briefly talk about some opinions about the rumors of poor quality.

First of all, it was mentioned that various votators on social media touted Volvo’s high safety, thus questioning exaggeration. There is no denying that Volvo can’t get away with it every time, but the root cause of many cases is that under a certain accident base, the number of times Volvo didn’t suffer too much damage in actual collisions must be better than other brands, so there will be so many cases. If it is said that touting one’s own advantages will also attract criticism, then I think the problem may not lie in Volvo products, but in people’s hearts.

Secondly, Volvo was under Ford in the past few years, and the problem of gearbox tuning has been criticized, which persuaded a group of car buyers. However, this problem has been well solved since Volvo changed the Aisin gearbox, and now Volvo’s power system is still very reliable.

Let’s take a look at Volvo’s new car quality ranking in recent years. Let’s first take a look at what this J.D.Power is. J.D. Power’s research is famous for its independence and objectivity, and it is one of the most professional and authoritative market research companies in the world. At the same time, J.D. Power has gained high recognition in the global industrial and commercial circles in terms of automobile customer satisfaction index, and its investigation and research strength in the global and China domestic industries is second to none.

In 2010, the first year that Volvo was bought by Geely, Volvo’s C70 was rated as the best compact luxury sports car by J.D.Power. Then in 2014,
(
get away
) also ranked first in the segment list of medium-sized luxury SUVs announced by J.D.Power. In the same year, Volvo pressed BBA to rank second in the quality list of J.D.Power luxury brands with the score of "45 cars per 100 cars", second only to Porsche.

Looking at the China Quality Research Report published by J.D.Power in 2021, Volvo ranks in the top three, second only to Hehe, which shows that Volvo has been doing this piece of quality with heart.

Finally, we talked recently about the XC40 pure electric ice-breaking experiment conducted by Volvo a few days ago. Although there may be moisture, we have to say that if you pull some new electric assembly cars to freeze at MINUS 20 or 30 degrees, can you drive them out or not? The XC40 pure electric energy frozen for 48 hours can show that Volvo not only passed the quality of oil cars, but also grasped the quality of trams in the process of electrification development.

In the final analysis, it is impossible for Volvo to have no quality problems at all, but most of them are harmless minor problems, which is one of the reasons why Volvo’s repurchase rate has been relatively high. Finally, I think non-car owners don’t have to worry about the quality of Volvo, but prospective car owners can buy it with confidence.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How many transformations can a pickup truck have? The answer of the Great Wall Gun is, N kinds! At the fiery Guangzhou International Auto Show, the trailer version of the off-road pickup truck, the rescue gun and the travel gun of the Great Wall Gun showed the audience how "fickle" the Great Wall Gun was. In fact, this is not the first time that the Great Wall Gun has "transformed". The rich modification scheme makes the ever-changing Great Wall Gun more attractive.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is to have fun.

The so-called modification is to make the car more suitable for its unique use environment. In this respect, people who are obsessed with fishing have a deep understanding. The fish and fishing tackle with nowhere to put, the scorching heat of the scorching sun, and the regret of not being able to travel far were all troubled before the appearance of the Great Wall Gun Off-road Pickup Fishing Edition, but after it, the problem was solved.

The wild fishing version converts the container into a pulley drawer-type partition storage bin, which can classify fishing gear and fish and bid farewell to the dilemma of fishing line entanglement and sewage cross-flow; Full-coverage gantry, set up a large number of expansion fixed points, and place fishing rods, shovels and other items in different categories; In addition, the framework of the gantry extends all the way to the roof, and larger outdoor equipment such as kayaking can be placed above the gantry through fixed components, and you can fish or play in the water.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

It’s not just fishing enthusiasts who like to leave, but their concern for the quality of life makes more people yearn for nature. The Great Wall Gun Off-road Pickup Off-road Travel Edition and Travel Gun that were previously unveiled make the whole scene pickup life available to everyone.

The Great Wall Gun Off-road Pickup Leisure Travel Edition is mainly based on the surrounding situation of the city, with side curtains installed to create a cool place at any time; With car refrigerator and outdoor mobile kitchen, you can enjoy the scenery and cook delicious food at the same time. A combined drawer is installed in the back bucket (canopy with flat cover), which is convenient for placing all kinds of tools/appliances necessary for life and meets the needs of multiple scenes.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

The traveling gun considers the advantages and disadvantages of various large and medium-sized RVs, and makes full use of the body space while retaining most of the functions of RVs, so as to ensure the simplicity of the vehicle shape, portability and good passability, so that you can stay in the camp at any time during the journey and enjoy the natural scenery.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Travel outside, in addition to married with children, it is also possible to tow a tugboat. At this time, the trailer version of the Great Wall Gun off-road pickup truck will come in handy. It has the announcement of towing, which can be legally towed on the road, 11 unique off-road equipment with fever level, 7 all-terrain driving modes, three locks, tank turning, Bailuchi tires, crawling mode, winch, wading throat, nitrogen shock absorption, off-road expert mode, multi-link, off-road information display, etc., making it easy to be competent for towing yachts, motorcycles, RV and other tasks.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

In addition, the Great Wall Cannon also has a multi-functional camper, which integrates cross-country, living, exploring and storing things, and is specially tailored for outdoor adventure, cross-country and extreme enthusiasts, making "self-sufficient" outdoor life a reality.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is a fearless journey.

Some people yearn for leisure, while others pursue wild conquest. In the modification culture of the Great Wall Gun, cross-country modification is quite worth seeing.

The cross-country pickup truck version of Great Wall Gun, which was unveiled at Chengdu Auto Show, mainly focuses on long-distance cross-country, redesigned the wading throat with low wind noise, added a quick-release anti-roll frame in the car to improve the safety level and meet the extreme challenges, designed a multi-purpose custom side plate rack and a sliding reset tray in the rear bucket, and installed various types of roof tents on the gantry. The wheels used the world-famous Avandia wheels with the prestigious KM3 tires of Bailuchi to adapt to more difficult and dangerous outdoor road conditions. On the whole, the cross-country pickup truck crossing version of the Great Wall Gun takes the details of field driving into account, and it is worthy of being an experienced cross-country old gun.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

On the basis of the off-road pickup truck of the Great Wall Gun, the wild guns for outdoor enthusiasts have specially strengthened the long-distance crossing ability, equipped with a portable auxiliary fuel tank, a container rack capable of carrying three full-size spare tires, and added roof racks and spotlights, which can meet the long-distance crossing of various road conditions such as plateau, Gobi and grassland. It can be said that the wild gun represents the ultimate concept of the Great Wall gun off-road pickup truck, that is, a product tailored for all-terrain, full-load and long-life outdoor crossing, which explains the highest level of off-road spirit.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Not long ago, at the Beijing Auto Show, the black bullet with black and orange color matching attracted people’s attention with its domineering shape. This powerful performance pickup truck for heavy cross-country enthusiasts has various cross-country kits such as side treads for rock climbing, front and rear double winches, spotlights, etc. It uses professional adjustable damping shock absorbers, and the chassis is raised by 80mm as a whole. The full-size cross-country tires of Toyo Dragon Claws and the fever-grade off-road equipment make cross-country more calm and pure.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is the responsibility.

As a national brand that cares about the country, Great Wall Gun not only pays attention to the fun modification, but also makes full use of its own product advantages to carry out tool modification, just like howard the duck in key occasions. The rescue cannon displayed at Guangzhou International Auto Show is a good partner for retrograde people.

The rescue gun was modified based on the commercial pickup truck of Great Wall Gun, and the cargo box was changed into a rescue mobile warehouse, equipped with professional rescue equipment such as generators, lifebuoys, demolition machines, medical boxes, stretchers and oxygen tanks. The whole vehicle is equipped with rescue equipment such as car radio, long-distance telescopic antenna (relay antenna) and climbing ladder. The chassis suspension is raised and the passability is enhanced, which can cope with various complicated road conditions and can be put into rescue scenes such as medical treatment, fire fighting, communication and outdoor.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Long before the rescue cannon appeared, the Great Wall cannon played a pioneering role in major events in many countries. During the war, the Great Wall Gun took advantage of the big container and was converted into a sterilization gun for environmental sterilization. In flood fighting, Great Wall Gun reached a strategic cooperation with Blue Sky Rescue Team to transport personnel and equipment in Huangshan disaster relief, becoming a car version of Noah’s Ark. In the future, Great Wall Gun will launch a customized model for Blue Sky Rescue to provide professional rescue vehicles with better off-road capability, loading capacity and comfort for registered members of Blue Sky Rescue. Climbing Mount Everest, as the official working vehicle of the media to measure the action of Mount Everest, the Great Wall Gun off-road pickup truck provides a strong guarantee for Everest elevation measurement and media communication and other related work with its strong off-road performance, loading and comfort, and helps the national cause; To do public welfare, the Great Wall cannon cross-country pickup truck set foot on the Hoh Xil Nature Reserve, accompanied volunteers to pick up garbage, and returned to Hoh Xil as a pure land.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is infinite possibilities.

As a leading brand in the pickup truck industry, Great Wall Gun insists on in-depth development and category splitting. On the basis of successfully developing the three sub-categories of passenger, commercial and off-road markets, it expands N-type modified cars, which are divided by appearance, interior and configuration. Unlimited possibilities of pickup trucks are used to build family universal cars to meet the diversified needs of users in all directions, and through modification, the barriers between different circles are broken, so that users who like to play and know how to play become attached to each other because of Great Wall Gun and modification.

On the other hand, Great Wall Gun practices corporate responsibility, and relies on the powerful off-road function of products and the unlimited modification space of open containers to expand unlimited application scenarios, protect people’s livelihood, add a sense of weight to the Great Wall Gun brand and make the users of Great Wall Gun feel more proud.

On the basis of a series of modified models, the Great Wall Gun will also launch a brand-new modified model that is bigger, cleaner, smarter and more fashionable. You want it all!

LI Q2′ s revenue and delivery reached a new high, and it welcomed high-speed expansion with "ideal speed".

  A few days ago, LI released its Q2 financial report for 2023, with revenue and delivery reaching record highs of 28.65 billion yuan and 86,533 vehicles respectively, with year-on-year growth rates exceeding 200%. In addition, the company’s operating capacity continued to improve, and Q2′ s gross profit margin increased steadily to 21.8%, making it a new force in car making and even a star in the entire automobile industry.

  First, focus on the highlights in LI Q2 financial report.

  In terms of financial data, LI Q2 has made a series of encouraging achievements. Revenue reached 28.65 billion yuan, a year-on-year increase of 228.1%; Operating profit and net profit both climbed, reaching 1.63 billion yuan and 2.31 billion yuan respectively; The gross profit margin increased to 21.8%, and the company’s profitability rose steadily; Free cash flow increased to 9.62 billion yuan, a substantial increase compared with the same period; By June 30, 2023, the company’s cash reserves reached 73.77 billion yuan … Both the positive and positive business trend and the ever-increasing abundant cash reserves have laid a solid foundation for the sustainable development of LI.

  The strong market performance is undoubtedly one of the sources supporting LI’s good business. By the beginning of July, LI had delivered over 400,000 vehicles. From November 2019, when the first Li ONE rolled off the assembly line, to October 2021, when the 100th car rolled off the assembly line, it took 23 months. It took 10 months for 100,000 to 200,000 vehicles to go offline. From 200,000 vehicles to the cumulative delivery of more than 300,000 vehicles, it ideally took 5 months; From 300,000 vehicles to 400,000 vehicles today, the ideal took only three months, which not only explained the "ideal speed", but also highlighted the deep recognition of LI by China consumers …

  At the same time, driven by the hot sales of L series models, LI also showed an accelerated expansion trend. In June, its delivery volume exceeded 30,000 vehicles for the first time, and this highlight performance continued in July; By the end of July, more than 200,000 ideal L series models had been delivered. With the release of its first all-electric flagship model MEGA approaching, LI, which has built a dual technical route of "all-electric+extended range", is worth looking forward to in the future.

  LI is also favored by the capital market because of its positive circulation performance and broad prospects for development. In the first half of the year, the share price of US stocks in LI rose from $21.760/share on the first day of opening to $35.100/share on the last trading day of the first half of the year, with an increase of 61.31%. As of the release date of Q2 financial report, the closing price of LI has risen to USD 42.630/share, with a total market value of USD 44.435 billion, or about RMB 320.118 billion, and it has secured the second place in the market value of China automobile enterprises.

  So, what factors have helped LI to achieve a leap-forward development?

  First, LI’s precise brand positioning and product hard power, which conforms to the development of the industry and has a deep insight into the market demand. With the transformation of China’s automobile industry from big to strong, "upward" development is the only way for China’s automobile. As a "latecomer", LI lacks brand shackles and focuses on the high-end market to give it an inherent advantage; And the sweeping rise has also given it the confidence to wrestle with the traditional luxury giants, and even broken the difficulty of China brand upward.

  In terms of products, in view of the demand of consumers in China and the control of various market segments, the products launched by LI won the hearts of the people. The product distribution of L7, L8 and L9 meets the purchase range of most consumers. The products themselves are not only smart and comfortable configurations such as "refrigerator, sofa, big color TV" that people talk about and even change consumers’ car habits, but LI has also spent a lot of R&D investment on more cutting edges, which has effectively improved consumers’ sense of comfort in car use. For example, in the development of L-series chassis, in order to change the air suspension from the exclusive luxury car of one million to the technology that can be used by more families, LI established R&D centers in the north and south, and developed the intelligent ideal magic carpet air suspension by itself.

  In addition, in order to better serve users, the network scale of stores in LI is also increasing. As of July 31, 2023, LI had 337 retail centers covering 128 cities, and operated 323 after-sales maintenance centers and authorized car body panel repair and spraying centers in 222 cities. The integration of online and offline integrated sales has promoted the improvement of sales and service efficiency.

  Based on the above, LI’s unexpected market performance is also natural. More importantly, the expansion of sales volume has also brought about the appearance of scale effect: the cost of vehicle R&D and production has been greatly reduced. According to the plan, the overall R&D expenditure rate of LI will continue to be stable at around 10%, even comparable to that of large multinational automobile groups; Have more say in the supply chain, so that it has more resilience and anti-risk ability; The geometric growth of brand recognition allows it to cope with the current "price reduction tide" safely, maintaining the price and showing the brand’s strength.

  The rising brand recognition, the continuous hot sale of products, the reduction of R&D costs, the upgrading of business process systems, etc., complement each other with the steady rise of the company’s operating performance, and thus form a sustainable positive cycle.

  Looking ahead, whether it is the company’s own development momentum, the continuous evolution of market demand, or the overall development direction and prospects of the industry, LI will achieve a higher leap.

  Personally, LI’s upcoming first pure electric vehicle will make its product matrix more perfect; Intelligent assisted driving functions such as urban NOA and commuter NOA, which will be pushed one after another, as well as vehicle capabilities that are constantly upgraded through OTA, will continuously enhance user stickiness and brand awareness; However, the company’s insistence on self-research of core technologies and increasing investment in R&D of product core technologies will become the guarantee of product hard strength.

  In terms of market demand, the mid-to-high-end incremental market has gradually become the main battlefield of consumption, which coincides with the positioning of LI. Family users’ demand for car purchase is diversified, but the purpose is clear. LI L7, L8, L9 and the upcoming MEGA can fully meet the needs of various consumer groups.

  From the overall prospect of the industry, new energy and high-end are also development trends. According to the data of passenger car market information association, from January to July, the total retail sales of new energy passenger cars in China reached 3.725 million, up 36.3% year-on-year. In July, the retail penetration rate of new energy passenger cars reached 36.1%.

  Based on the above, it is reasonable for LI to be optimistic about the future.It is predicted that the cumulative delivery volume in the third quarter will reach 100,000 to 103,000 vehicles, up by 277.0% to 288.3% year-on-year, among which the monthly delivery volume of L8 and L9 will exceed 10,000 vehicles, and the ideal L7 will challenge the monthly delivery target of 15,000 vehicles; The quarterly revenue is expected to reach 32.33 billion yuan to 33.30 billion yuan, a year-on-year increase of 246.0% to 256.4%. In the fourth quarter, LI will deliver 40,000 vehicles a month.

Xiaomi entered the market strongly, and the new energy auto market was surging.

  Our reporter Lu Hongxing

  On March 28th, Xiaomi Group held the launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing, officially released Xiaomi SU7, and unveiled the mysterious price veil. This means that Xiaomi Automobile has entered the eye of the storm in China’s new energy automobile market.

  Will bring positive guidance to the new energy automobile industry.

  Lin Cheng, chief scientist of the National Engineering Research Center for Electric Vehicles of Beijing Institute of Technology, said in an interview with China Economic Times that the strong entry of Xiaomi will greatly improve the level and technical level of new energy vehicles in China, especially in the field of intelligent driving. Xiaomi has a deep network and intelligent foundation, and the participation of such a technologically innovative enterprise will bring positive guidance to the new energy vehicle industry.

  China Economic Times reporter learned that Xiaomi has always been a leading brand in the field of smart phones and smart homes, and it has rich experience in the application of cutting-edge technologies such as artificial intelligence, big data and Internet of Things.

  "For Xiaomi itself, it has a very positive impact. Xiaomi has its own ecology. Xiaomi will apply various scene technologies on his mobile phone to his car. For the whole industry, it is a reshuffle. Different from other new forces making cars, Xiaomi has abundant funds and much less operating pressure, so-called ‘ Don’t panic when there is food in the bowl ’ That’s the truth. From the perspective of future development, Xiaomi should gradually become a mainstream new energy automobile enterprise. " Lin Cheng further stated.

  Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said in an interview with the China Economic Times reporter that Xiaomi’s strong participation in the new energy vehicle market, on the one hand, is a positive driving force for the entire new force car industry; On the other hand, it will promote the comprehensive exploration of the new energy vehicle market and help meet consumers’ demand for intelligence and interconnection.

  Yan Jinghui, an expert from china automobile dealers association, told the China Economic Times reporter that Xiaomi Auto was born with the gene of scientific and technological innovation and intelligent networking. For young people, its own traffic is conducive to guiding and promoting consumption.

  Zhang Guanghou, deputy director of the Technology Center of the Comprehensive Transportation Research Institute of the National Development and Reform Commission, said in an interview with the China Economic Times reporter that Xiaomi Automobile is a "new recruit" in the automobile market, but from the market performance of mobile phones and household appliances, Xiaomi has unique features in supply chain integration, technological innovation and product design. The addition of Xiaomi can enrich the pedigree of new energy vehicle products, further accelerate the upstream and downstream integration of the new energy industry and accelerate the iteration of technological updates such as intelligent driving, and at the same time create more new energy vehicle products that meet the needs of consumers and are more internationally competitive.

  It should be noted that the addition of Xiaomi Automobile is also beneficial to the whole automobile industry chain, which will further improve and enrich the layout of the industry chain and provide more growth points and development opportunities. At the same time, the spillover effect of Xiaomi’s entry should not be underestimated. Xiaomi Automobile has driven many enterprises such as Guanghong Technology, Shangluo Electronics, Demais and Lansi Technology to participate in the Xiaomi automobile industry chain.

  Since the concept of "new quality productivity" was put forward last year, the central government has expounded and deployed it many times. New quality productivity includes not only technological innovation, but also changes in production mode, organization mode and marketing. Under the guidance of this strategy, the intelligent networked new energy automobile industry has become an important development direction in the future.

  In Cui Dongshu’s view, as many technology companies build cars across borders, the new energy automobile industry will have the advantages of innovation and integrated development in developing new quality productivity, which is not only an interpretation of new quality productivity, but also an important step in economic transformation and upgrading.

  "Scientific and technological innovation is the core element of developing new quality productivity. More technology companies build cars across borders, on the one hand, it can accelerate the application of scientific and technological innovations to specific industries and industrial chains; On the other hand, it can enable technology enterprises to face the market demand and application practice, accelerate the iterative upgrading of key technologies by enriching the application of scenarios, and open up the chain from technological innovation and industrial innovation to the development of new quality productivity. " Zhang Guanghou said.

  The market involution of new energy vehicles has intensified.

  "It’s really not 99,000, 149,000, or 199,000." At the launch conference of Xiaomi Automobile held on the evening of March 28th, Lei Jun, the chairman of Xiaomi Group, shouted out the final selling price of Xiaomi SU7, of which the standard version sold for 215,900 yuan, the Pro version sold for 245,900 yuan and the MAX version sold for 299,900 yuan. The data shows that the SU7 has only been on the market for 27 minutes, that is, it has exceeded 50,000 units.

  On March 31st, Lei Jun released Weibo, saying, "During the initial edition ordering process, we identified and intercepted some abnormal orders and scalper orders. Therefore, the second round of additional sales will be opened. "

  In Yan Jinghui’s view, the price of Xiaomi SU7 should be relatively close to the people, and it still has a certain market impact on new forces such as Wei Xiaoli. However, Xiaomi has just entered the market, and the market impact needs further feedback. In the future, with the continuous introduction of Xiaomi products, the price may rise or fall, but it remains to be seen whether it will cause a price war in the short term.

  In Zhang Guanghou’s view, at present, the competition in China’s new energy vehicle market is relatively full, and different enterprises, brands and models focus on relatively segmented markets, which has formed a certain user stickiness. Xiaomi automobile first came out, but its market share is still blank, and its products have yet to be tested by the market and consumers, which will not trigger a new round of price war in the short term.

  "Xiaomi Auto officially joined the new energy vehicle market, and the price is relatively close to the people, which will basically not cause price wars." Cui Dongshu said.

  However, in Lin Cheng’s view, since 2023, the price war of new energy vehicles has been going on. At present, it is an indisputable fact that the new energy automobile industry is "rolled up". Objectively speaking, the price of Xiaomi SU7 is lower than expected, and its configuration, mileage and performance all exceed expectations, which brings great pressure to other automobile enterprises. After Xiaomi launches such a model, it will become a trend for other car companies to cut prices.

  "The strong entry of Xiaomi has made the market competition in the new energy automobile industry more intense, and a number of enterprises may be eliminated in the next few years. When there is little or no profit, capital will withdraw, and parts companies will do what they can. In the long run, prices will gradually return to rationality. " Lin Cheng further stated.

  What is the result of this change in the new energy vehicle market caused by the entry of Xiaomi SU7? Time will give the answer.

With its hard strength such as intelligence, safety and comfort, the M7 has been recognized by everyone.

  On December 16th, 2022, M7 won the 10th Xuanyuan Award "Top Ten Cars of the Year" and the 30-second "Focus China SUV of 2022" by its strength.

  The 10th Xuanyuan Award, known as the "Oscar in the car industry", was officially released. After three months of fierce competition with 46 brands and 86 models, AITO asked M7 to win the 10th Xuanyuan Award "Top Ten Cars of the Year" in 2023 by virtue of its strong intelligent ecology, excellent humanized cockpit design, the best digital and physical two-dimensional cockpit experience in the industry, and excellent vehicle quality and handling.

  Knowing the car in 30 seconds is "the first portal of car video in China". With its strength, M7 has passed the four tests of static and dynamic, scene depth experience, cockpit ecology and intelligent interaction, and intelligent driving ability. With its hard strength such as intelligence, safety and comfort, it has been recognized by everyone and become the focus of public expectations. China SUV. Won the 30-second "2022 Focus China SUV" award.

  Kang Bo, vice president of Celeste, delivered the acceptance speech and thanked everyone for their recognition. He said, "The M7 is a six-seat luxury SUV that is most suitable for family and business trips. As a heavy product launched by Celestial Automobile in 2022, it is positioned as a smart and luxurious large-scale electric SUV, which combines the ultimate design, comfortable space, intelligence, excellent performance, long battery life and luxurious configuration. With innovative and intelligent solutions such as the six-seat space layout, the first commercial AITO zero-gravity seat and HarmonyOS intelligent cockpit, it creatively provides consumers with a sincere luxury and intelligent SUV product. It has created a smarter and more convenient new experience for family travel. "

  For family cars, space is absolutely needed. From the outside, the M7 "figure" in the world is relatively burly, and it adopts a space layout of 2+2+2, three rows and six seats, so that each position has a relatively comfortable seating space; In terms of space design, the M7 can be described as perfect. The original six-in-one range extender powertrain expands the forward space of the passenger compartment, making the longitudinal length reach 2605mm, which can achieve ample riding experience.

  In addition to the large space, Wen Jie M7 is also very accomplished in comfort creation. The seat of Wen Jie M7 creates a unique comfort feeling, equipped with the industry’s first commercial AITO zero-gravity seat, intelligent suspension lifting mechanism with 30 lifting stroke, four-way leg rest adjustment, high torque angle adjuster and large-angle retractor, so that the body can reach the suspension state quickly and smoothly through electric adjustment. The design of the M7 is very child-friendly. The car is interconnected with the child seat, and the automatic ventilation mode of the seat can be turned on with one button, making the baby more comfortable to ride. Through the seat belt buckle detection and Isofix interface perception ability, the active reminder of safety anomalies can be realized. Create a comfortable and luxurious seating space for your family in all directions.

  "People-oriented" is the first essence of smart travel. In this respect, Wenjie M7 is equipped with HarmonyOS intelligent cockpit, which can meet the entertainment needs of family travel through car-mounted home KTV, high-quality audio and video, immersive game mode and 19-unit HUAWEI SOUND audio. The car-mounted voice assistant "Xiaoyi" has intelligent interactions such as accurate recognition of four-tone zone, 60-second continuous dialogue and dialect recognition, and can also provide users with intelligent reminders and service recommendations. There are also practical ecological functions familiar to HarmonyOS users, such as super desktop, multi-screen collaboration, seamless circulation, smart cards, etc., which translate the Harmony OS experience to the car, enjoy it anytime, anywhere, and bring more fun to family travel.

  In addition, Wenjie M7 is also a new energy vehicle without battery life and charging anxiety, which is derived from the advantages of pure electric drive intelligent platform (DE-i). Wenjie M7 is equipped with a 1.5T four-cylinder range extender specially designed for the range extension system, which can achieve higher efficiency and longer cruising range. CLTC’s pure battery life is more than 200 kilometers, and urban commuting electricity is completely sufficient; When driving long distances, you can use oil and electricity. Under the condition of full charge and full oil, CLTC has a battery life of 1,220 kilometers, and the fuel consumption per 100 kilometers is as low as 5.8L, which meets the requirements of long battery life and economy. And in terms of power and control, the dual-motor four-wheel drive system has a comprehensive maximum output power of 330kW and an acceleration of 4.8s per 100 kilometers, supplemented by a professionally adjusted all-aluminum chassis, which can give consideration to comfort and sportiness.

  Since the delivery of M5, the first model of AITO brand, started in March this year, the delivery volume of Celestial car models has consistently increased steadily. Since the delivery of M7 in August, 2022, the monthly sales of Celestial Automobile has exceeded 10,000 for the first time, and maintained a good development momentum. According to statistics, from March to November, 2022, the cumulative delivery volume of Celestial automobile series has reached 66,037, and the market performance is very bright.

  At present, new energy vehicles represented by electrification, networking, intelligence and sharing are accelerating their March towards "smart travel". Since its listing, the customer M7 has gained the recognition of many consumers with its own strength. In the face of the uncertain and fast-developing new energy vehicle market, the customer M7 is tough, which not only brings consumers a completely intelligent revolutionary car experience, but also injects a shot in the arm into the new energy vehicle market that is constantly developing in the direction of "smart travel".

Seeing is believing | Field visit of Xiaomi Automobile Beijing factory

  [car home Information] In the past few months, a heavy "bomb" was dropped on the automobile circle, that is, Xiaomi entered the automobile field.

  Since Xiaomi announced to build a car at the end of March, the location of headquarters and factories has attracted much attention. Beijing, Shanghai, Wuhan, Hefei, Xi ‘an and other places are striving for Xiaomi’s car-making project. Lei Jun also visited Chang ‘an, GAC, SAIC-GM-Wuling, Great Wall, SAIC, Dongfeng, Bosch, Contemporary Amperex Technology Co., Limited and other manufacturers frequently in more than four months, and released a lot of recruitment information. On November 27th, the official WeChat of Beijing Yizhuang announced that the Management Committee of Beijing Economic and Technological Development Zone officially signed a contract with Xiaomi Technology and announced that Xiaomi Automobile had settled in Beijing Economic Development Zone. The determination of the headquarters and the factory to settle in the city is also an important node in the preparatory work for Xiaomi’s car.

  Just after the signing of the contract was announced, I drove to Beijing Economic Development Zone to visit Xiaomi’s current progress. Where is the factory located?

Home of the car


◆ It is still in the retirement stage, and the intelligent manufacturing base is waiting for "manufacturing".
Open up a vitality in the wasteland

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  According to the official publicity information, Xiaomi Automobile Factory is located in Majuqiao Intelligent Manufacturing Base (Intelligent Manufacturing Base) in Yizhuang New Town (Tongzhou District), Beijing, with a total investment of 63 billion yuan. Four boundaries: Tongyi Road in the west, Huanjing West No.1 Road in the east, Jingsheng South Fourth Street in the north and Yitong Street in the south. With the specific street name, it is actually much easier to find the destination, but according to the navigation display, Tongyi Road and Yitong Street are in the state of being built (not searched). Huanjing West 1st Road and Jingsheng South 4th Street are residential buildings and Liandong U Valley Park.

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  On the other hand, there is a large construction site in the south of Jingsheng South Fourth Street. When I went to check it, I found that it was the project site of SMIC Jingcheng integrated circuit production project (FAB3 P1 production plant and other 32 projects), and not far from this project site, it was the project of projection mask aligner exposure optical system research and development and mass production base.

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  According to public information, Majuqiao Town is located in the intelligent manufacturing group of Yizhuang New Town. According to the planning of Yizhuang New Town, the intelligent manufacturing industrial zone will focus on developing high-end manufacturing. "Majuqiao Zhizao Base Land Grade I Development Project" is located in majuqiao town, east to the green belt on the west side of Beijing-Shanghai Expressway, west to Environmental Protection Avenue, south to Zhuxin Road, and north to Xinsi Road. The investment in the relocation and vacating of non-residential houses within the project scope is about 2.4 billion yuan. The relocation involves eight villages, namely Fangxindian Village, Zhouying Village, Xiaoyingyi Village, Yangxiudian Village, Guzhuang Village, Xiaozhang wan Village, Zhang Cun Village and Shichun Village. According to the feedback from relevant personnel, it is still in the stage of vacating, and the project is expected to start around 2022. Of course, if you want to see some clues, it will be at least in the middle of the year.

  In the future, the territory of Xiaomi Automobile will be developed to us in Beijing Economic Development Zone.

Why did you choose Beijing Economic Development Zone?

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  According to public information, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be off the assembly line in 2024 and mass production will be realized.I believe that many netizens have doubts. Why did Xiaomi Automobile choose to settle in Beijing Economic Development Zone?The reasons may be analyzed from the aspects of business, policy and geographical location.

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  First of all, in terms of location, it was previously reported that Xiaomi Automobile wanted to acquire Beijing Hyundai No.2 Factory in Shunyi District, Beijing (with an annual production capacity of 300,000 units), which was also in line with the combined production capacity of Xiaomi in Beijing Economic Development Zone Phase I and Phase II. But don’t ignore the fact that Xiaomi Automobile will not have a demand of 300,000 production capacity in the early stage, and there are still problems such as optimization, adjustment and upgrading in the acquisition of Beijing Hyundai No.2 Factory, which is unreasonable in terms of capital. At the same time, apart from Beijing Hyundai No.2 Factory, Shunyi District has not publicly indicated that it will provide the rest land for Xiaomi Automobile to build its sales headquarters and R&D headquarters, which will lead to "time difference" in communication between sales companies and factories, which is not as suitable as "cluster construction". In addition, Xiaomi also has an office in the park near Kechuang, Beijing Economic and Technological Development Zone, which consists of three parts: office building, production factory and warehousing and logistics. The factory mainly produces hardware equipment such as Xiaomi mobile phones, and the warehousing and logistics part is a cooperative project between Xiaomi and JD.COM. The goods stored in the warehouse are all related to Xiaomi products, which is also convenient for cross-departmental linkage and communication.

  Secondly,Business aspectLei Jun has publicly stated that intelligence and electrification have brought the automobile industry closer to consumer electronics from the original machinery industry. Xiaomi also said, "The most difficult thing is the battery and automatic driving. After four years, the advantages of electric vehicles for traditional vehicles will gradually be reflected, and fuel vehicles will transition to electrification. Now the timing of Xiaomi’s cut-in is just right. " Just like this, Xiaomi has invested heavily in power batteries and autonomous driving sectors. Power battery has always been the heart of new energy vehicles, and it is also a plate that new car manufacturers pay special attention to. Xiaomi automobile is no exception, and it has made multiple attacks, and its layout in the field of power batteries has also surfaced.

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"Overview of investment in Xiaomi power battery field"

  Xiaomi currently directly or indirectly invests in four power battery-related enterprises in the field of power batteries, and each major enterprise has its own characteristics. These four companies are Honeycomb Energy, AVIC Lithium Battery, Zhuhai Guanyu and Ganfeng Lithium Battery. Among them, Zhuhai Guanyu and Ganfeng Lithium Battery are listed companies.

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"A list of the number of patents related to Xiaomi and other Internet companies; Overview of investment in Xiaomi’s autonomous driving field "

  Auto-driving is an important force point for Xiaomi’s car in the future, and it is actually a weak point for Xiaomi to build a car. According to public information, by 2020, Xiaomi has disclosed more than 800 patents related to automobiles, and only one patent related to autonomous driving. In the field of intelligent vehicle networking, by April 2021, Xiaomi had 72 patents, including vehicle-to-person V2P, vehicle-to-vehicle V2V and vehicle-to-infrastructure V2I, among which 57 were vehicle-to-person V2P patents. Since the announcement of building a car, Xiaomi has also made frequent shots in the field of autonomous driving and made a series of investments. In June 2021, Xiaomi participated in the D-round financing of Zongmu Technology, a supplier of autonomous driving technology. In the same month, Xiaomi participated in the D-round financing of laser radar enterprise Hesai Technology. In July, Xiaomi acquired DeepMotion Tech Limited, an autonomous driving technology company, for US$ 77.37 million (about RMB 503 million). In August, Xiaomi led the Pre-A2 round of financing for geometry partner of autonomous driving company, and then participated in the strategic investment of geometry partner in October. It is worth mentioning that Tianyanchao information shows that Shendong Technology Company is also located in Beijing.

  What can improve the above business to the extreme is that a series of Beijing Economic Development ZoneA favorable policyAccording to "Beijing Intelligent Networked Vehicle Innovation and Development Action Plan (2019 -2022)", it is clearly pointed out that in 2022, a complete technical system of intelligent networked vehicles meeting the requirements of advanced autonomous driving (L4 level) will be formed; The scale of intelligent networked automobiles and related industries in the city reached 100 billion yuan. Specific to Yizhuang, the First Industrial Policy of Yizhuang Group in the High-end Industrial Zone of China (Beijing) Pilot Free Trade Zone clearly puts forward the goal of "building a core bearing place for the development of new energy and high-end automobile industry", and sets a minimum financial support policy of 30 million yuan and a maximum financial support policy of 100 million yuan according to different conditions.

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"There are different models such as self-driving passenger cars, self-driving logistics trucks, self-driving feeder cars, self-driving cleaning cars, unmanned delivery cars and unmanned retail cars on the streets of Yizhuang every day."

  Among them, "encourage domestic and foreign new energy smart car manufacturers to settle in the development zone. To drive the formation of a 100 billion-level industrial cluster, leading enterprises can be given up to 100 million yuan of innovation funds to support; Encourage the research and development of autonomous driving technology to reach L4 level and above, and carry out conditional large-scale production. For enterprises that have completed the transformation of the first batch of results, a certain proportion of financial support will be given according to the transformation effect of the results, up to 30 million yuan. "

  It is worth mentioning that the "Overall Implementation Plan of Beijing Intelligent Networked Automobile Policy Pioneer Zone" released here shows that the planning scope of 225 square kilometers including Yizhuang New City will be set as the policy pioneer zone. Beijing Intelligent Networked Vehicle Policy Pioneer Zone has four distinctive policies: allowing enterprises to carry out commercial operation services based on fees, allowing unmanned delivery vehicles to obtain road rights for on-road operation, supporting mutual recognition of test results of intelligent networked vehicles in different places, and opening high-speed testing of self-driving vehicles.

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  Geographical locationThe mature supporting environment and good policy support have enabled many brands to set up factories here, such as Mercedes-Benz R&D Center, Beiqi New Energy Blue Valley R&D Center, Beiqi New Energy High-end Intelligent Ecological Factory, Foxconn Precision Components, e-commerce giant JD.COM and many logistics companies. It is mentioned that Xiaomi and BAIC have signed a strategic cooperation agreement before, which may be one of the "reasons" for Xiaomi Automobile to choose Beijing Economic Development Zone.

◆ Talk to the end

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  Lei Jun once said that the initial intention of Xiaomi to build a car is to use high-quality smart electric vehicles to let users enjoy the ubiquitous smart life. In the future, Xiaomi will provide intelligent life for all aspects of rice noodles from personal equipment, smart home, smart office, and smart travel. In the future, I hope that every road will be equipped with a full set of Xiaomi smart products.

  However, at present, although Xiaomi has signed a contract, it is still some time before the factory breaks ground. Referring to the time when the new car rolled off the assembly line in 2024, Xiaomi’s factory will start in 2023 at the latest, and we will pay more attention to Xiaomi’s trend in the future. At that time, in the face of strong competitors, complex supply chain management and more discerning consumers, can Xiaomi Automobile create an eye-catching model?

  We will wait and see. (Text/car home Zhouyi)

Xiaomi Automobile, which invested 10 billion yuan, has earned back 4 million yuan.

Headline reported today.
The photo of Xiaomi car was exposed again. Different from the declaration map published on the website of the Ministry of Industry and Information Technology and the spy photos circulated on the Internet, this time it is a millet SU7 with a light green appearance. Fresh colors, many young people said that they were moved and "must rush."On the hot search together with the photos of Xiaomi car, it is the topic that "Xiaomi car will lose 3 million fines if the media leaks". Therefore, some netizens ridiculed, and a supplier was fined 1 million yuan for leaking Xiaomi’s design draft at the beginning of this year. At present, Xiaomi Automobile has earned 4 million yuan. In addition to the photos of Xiaomi Automobile, Lei Jun, the founder, chairman and CEO of Xiaomi Group, also talked about Xiaomi Automobile in the CCTV face-to-face column yesterday. Lei Jun said that he built the car with the assurance that he was determined to win. There are two principles for Xiaomi to build a car. The first one is "keeping the integrity surprisingly". Keeping the integrity is to fully respect the laws of the automobile industry and use the mature technology of the automobile industry to ensure that the first car can be built well; The second is "ten times the investment". Generally, a car company invests about 300 to 400 people in building a car, and about 1 billion or 2 billion R&D funds, while Xiaomi invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion.More and more details show that "the first car for young people" is about to be pushed into the spotlight and be judged by the market.Xiaomi car "hit the face"?On November 15th, the first model of Xiaomi Automobile appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. The declaration map shows that the first model of Xiaomi Automobile is a pure electric car, and there are two models, namely SU7 and SU7 Max.As soon as the picture came out, many fans thought that Xiaomi’s car hit Porsche. The media electric gorilla made a series of pictures, comparing the front face, taillights and waistline of Xiaomi car and Porsche TayCan. "It’s not that Porsche can’t afford it, but that Xiaomi is more cost-effective." Some car fans even ridiculed Xiaomi’s car "Bao Shi Mi".In terms of specific parameters, the length, width and height of Xiaomi SU7 are 4997mm/1963mm/1455mm, the wheelbase is 3000mm, and the height of Xiaomi SU7 Max is 1440mm, and the other parameters are the same. Xiaomi SU7 will have two battery capacity versions, the battery pack capacity is 101kWh and 73.6kWh respectively, of which the battery life of 101kWh is 800km and 750km; respectively; The battery life of 73.6kWh battery pack is 668km and 628km respectively. Xiaomi Automobile adopts ternary lithium-ion battery made in Contemporary Amperex Technology Co., Limited, and its driving motor has a peak power of 220kW/275kW. It is also equipped with an automobile event data recording system (EDR). In addition, when the spy photos of Xiaomi’s car frame were exposed, some fans thought that the handle area of Xiaomi’s car interior door panel was similar to Tesla Model 3.At present, there are various spy photos, "ID photos" and unpainted driving photos of Xiaomi Automobile on the Internet, and most rice noodles are satisfied with the appearance of Xiaomi Automobile exposed at present.Does Xiaomi Automobile insist on cost performance?At present, the news on the market is that Xiaomi car is divided into standard version, Pro version, Max version, and track version that will not be mass-produced, and the price is concentrated at 190,000-300,000 yuan. Guo Ming, an analyst at Tianfeng International Securities, said that the key selling points of Xiaomi Automobile are autonomous driving, software ecology and 800V fast charging and power configuration, and the estimated price is less than 300,000 yuan. Han Lu, a senior car blogger, previously broke the news that Xiaomi Automobile is positioned as a C-class luxury car with a minimum price of around 300,000 and a high allocation of around 500,000. At present, this Weibo has been deleted. Earlier, the article said that Xiaomi Automobile was priced at 260,000 yuan and divided into two versions. The price of low-profile models ranges from 260,000 to 300,000 yuan, and the price of high-profile models exceeds 350,000 yuan. However, the price of Xiaomi car will be as low as 200,000, or 200,000-300,000, or more than 300,000. The price of the three stages directly determines whether Xiaomi car still focuses on the familiar "cost-effective" formula. After the announcement of building a car, Lei Jun initiated a vote on the pricing of Xiaomi car, with nearly 20,000 people participating, with the largest number of netizens choosing less than 100,000 yuan, followed by 100,000-150,000 yuan. However, from the current exposure of Xiaomi car configuration, the pricing below 150,000 is indeed somewhat difficult. Xiaomi automobile, which has not yet been released, has already faced an increasingly new energy market. This year, new energy vehicles started a price war. Near the end of the year, in order to rush sales, the promotion methods of car companies are becoming more and more crazy. According to a document issued by Cui Dongshu, the current secretary-general of the National Passenger Car Market Information Association, the promotion of new energy vehicles increased especially in November this year, and it has reached the historical high promotion level since last November.According to the data of Easy Car, in the last month of 2023, Jiyue, BYD, Tucki, Zhiji, etc. adjusted the prices of various series of vehicles one after another, and other new energy vehicles also introduced various preferential policies to buy before the end of the year. Can the fans be satisfied with the final pricing of Xiaomi Automobile at the moment of rushing sales volume and volume price at the end of the year? Is Xiaomi Auto released this year?Yesterday was also Lei Jun’s 54th birthday. Last night, Lei Jun sent a message thanking his friends for their birthday wishes, with a picture that "everything will work out in the end". Because of this point in time and the word "car", netizens, while wishing Lei Jun a happy birthday, also wondered whether the Xiaomi auto conference was coming. The blogger "Game Technology" of Xiaohongshu previously published a document saying that Xiaomi has "finalized" the launch conference of Xiaomi Automobile in Beijing on the 28th. The internal staff of Xiaomi Automobile denied that "the time has not been fixed yet, and we are really considering this time point". There have been more and more official actions of Xiaomi Automobile, such as Xiaomi Automobile Weibo, which has just been opened and the speed of light is off the assembly line, Xiaomi Automobile official website, which has only a few photos, and some Xiaomi Houses in Beijing and Shanghai, which have started to confirm the display of automobiles. According to national business daily, the four major manufacturing workshops (stamping, welding, painting and assembly) in the first-phase factory of Xiaomi Automobile have been built, and small-batch trial production has started, and all the produced cars are parked in the assembly workshop. At the Xiaomi 14 conference, Lei Jun said when answering questions from netizens that Xiaomi Automobile is progressing very smoothly and will be officially listed in the first half of next year. When the time is right, report to everyone. Will this "appropriate time" be the end of this year? In the "Face-to-Face" column, Lei Jun said that he was a little anxious: "I am particularly worried that everyone will not buy it if it doesn’t catch fire; I am even more worried that everyone will buy it. If you wait for 1-2 years, you will definitely be scolded. Can the upcoming Xiaomi car satisfy the majority of rice noodles? And what changes will Xiaomi cars and rice noodles bring to the automobile industry? We will wait and see.