The Press Center of the First Session of the 13th National People’s Congress held a press conference in the multi-function hall of the Media Center at 10: 30am on March 7th (Wednesday), inviting Minister of Agriculture Han Changfu, spokesperson and director of the General Office of the Ministry of Agriculture Pan Xianzheng to answer questions from Chinese and foreign journalists on the related issues of "implementing rural revitalization strategy to promote agricultural transformation and upgrading".
作者: admin
Many parties oppose the continued illegal plundering of Syrian oil resources by the United States, and the Syrian Foreign Minister said-"What the United States has done hinders the reconstruction proc
Recently, Iranian President Leahy, Russian President Vladimir Putin and Turkish President Erdogan held talks in Tehran, Iran, and in a joint statement issued after the meeting, they expressed their opposition to the continued illegal plundering of Syrian oil and other resources by the United States and to the illegal seizure and transfer of oil revenues that should belong to Syria by the United States.
According to the Syrian News Agency, the illegal garrison of the United States in Hasakeh province in northeast Syria recently used 40 vehicles, including tankers and trucks, to transport its stolen local oil to northern Iraq under the escort of armored vehicles. This is the third incident in which the US military illegally exploited local oil since July. Since the US military stationed in Syria in the name of "anti-terrorism" in 2015, the US military has never stopped illegally plundering Syrian oil and gas resources.
It is reported that the US military currently controls 90% of the crude oil resources in northeast Syria. The US military transported the oil stolen from Syria to Iraq for profit, and used some of the US dollars to support the Kurdish armed forces in Syria, helping them to purchase weapons and equipment against government forces, and finally achieved the goal of "maintaining the war with war".
According to Sputnik news agency & radio, the Foreign Intelligence Agency of the Russian Federation recently issued a statement saying that the United States illegally exploited oil in the northeast of Syria, with a monthly volume of 3 million barrels, and traded it on the black market. About one third of the stolen oil was sold to the Iraqi Kurdish autonomous region through intermediaries. According to statistics, in 2021, the daily output of Syrian oil was about 85,900 barrels, of which 70,000 barrels were plundered by the United States and its supporting opposition armed forces, and less than 16,000 barrels were used to supply the Syrian domestic market. Since the outbreak of the Syrian crisis, the economic losses of the country’s oil industry have reached $100.5 billion.
At present, the "oil shortage" in Syria is getting worse and worse. Vehicles waiting to refuel on the streets of Damascus often line up in long queues. Owners usually have to wait for several hours in the scorching sun to add the limited supply of 30 liters of gasoline, and the black market oil price has risen to 8,000 Syrian pounds per liter (1 US dollar is about 2,510 Syrian pounds), which has aggravated people’s living difficulties.
The Syrian government has repeatedly condemned the US military’s piracy in Syria, calling it "disgusting". Bassam Touma, Minister of Oil and Mineral Resources of Syria, criticized with indignation that the United States and its allies stole Syrian oil "like pirates". Syrian Foreign Minister Mekdad said that the United States plundered resources in Syria, which aggravated the local humanitarian crisis. "What the United States did hindered the reconstruction process in Syria."
People of insight in Syria criticized that the United States came for interests and left without interests. The United States occupies a large area of land in northeastern Syria, and this illegal existence is the embodiment of hegemonism. Nicaraguan Foreign Minister Moncada recently criticized the United States for its international crimes and lies, pointing out that the unjust war of the United States against Syria and other countries is an obvious example of imperialism and interventionism, and its purpose is to control other countries in the region geopolitically and seize resources for its own benefit.
(Damascus, July 27th)
Listen to the marketing director of "roadside picnic": How to sell the magic film to the ordinary audience?
(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)
1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.
For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.
From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.
Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:
Bi Gan said that his films were made for wild ghosts and breezes.
[Talking about the marketing tone]
Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?
Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.
The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.
To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.
"Roadside Picnic" official micro-spoof "Beijing paralysis"
Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?
Li Xin:Weibo WeChat is probably maintained by three or four colleagues.
Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.
Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.
Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.
"Roadside Picnic" cooperated with Guevara’s brand "New Projection"
[Talking about film arrangement]
Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?
Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.
If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.
Zi Shijun: Does this film have the action of "online distribution"?
Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.
A lot of effort has been devoted to the poster design of "roadside picnic"
[Talking about materials]
Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?
Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.
Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.
But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.
Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?
Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.
It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.
The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.
At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.
[Talking about cross-border]
Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?
Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.
In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.
There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.
My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.
The ingenious "poison tongue commentary audio track" blessed the roadshow.
[Talking about roadshows]
Zi Shijun: This roadshow is going well. How did you choose the route?
Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.
The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.
Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?
Li Xin:The commentary track is the "value-added service" we talked about this film before.
Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.
Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.
The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.
[Talking about derivatives]
Zi Shijun: The derivative design of this film is very compelling. How are they completed?
Li Xin:Regarding derivatives, we made notebooks and charging treasures.
First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.
If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.
Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.
I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"
Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?
Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.
Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.
Click on the picture below to review the past highlights:
Let the county commerce catch fire: by 2025, the county will basically have chain stores and logistics distribution centers.
By 2025, there will basically be chain stores and logistics distribution centers in counties and counties-
Let the county business fire up.
County commerce will usher in rapid development. On May 19th, the State Council Press Office held a routine briefing on the State Council policy. Wang Bingnan, Vice Minister of Commerce, pointed out at the meeting that during the Tenth Five-Year Plan period, the county-level commercial construction will be implemented, and efforts will be made to establish and improve a rural commercial system with the county as the center, towns as the focus and villages as the foundation, and strive to basically realize the double promotion of farmers’ income and rural consumption in qualified areas by 2025.
Promote the construction of rural commercial system
During the "14th Five-Year Plan" period, the rural circulation work will present "four outstanding"-
Highlight the county as the starting point of work. There are 21,000 towns in China. At present, farmers’ consumption is mainly concentrated in towns. During the "Fourteenth Five-Year Plan" period, the county was regarded as the entry point of rural commerce, including not only the traditional rural areas, but also the towns, in order to adapt to the actual situation of rural circulation and rural consumption, strengthen the central position of the county and give play to the important node function of the towns.
Highlight the two key points of sinking and ascending. Sinking means guiding urban production and circulation enterprises to the countryside, driving new products, new services, new technologies and new ideas to the countryside, and gradually narrowing the consumption gap between urban and rural areas, so that farmers can achieve the same level of consumption environment, the same quality of goods and the same standard of services as cities at their doorsteps. Upward, it is to promote agricultural products to enter the city, establish a closer connection between production and marketing, reduce circulation links, improve circulation efficiency, reduce circulation loss, cultivate agricultural products brands, increase farmers’ income, and let urban consumers obtain agricultural products with better quality and more reasonable prices.
Highlight the modern circulation system. To build a rural commercial system, we should put the quality of development in a prominent position and take the modern rural circulation system as the direction. By promoting informationization, standardization, intensification and standardization, coordinating the construction of software and hardware, filling the shortcomings of rural commerce, changing the backward face of rural commerce, improving the development level of rural commerce, and never engaging in low-level redundant construction and disorderly and unfair competition in rural commerce.
Highlight the double promotion of farmers’ income and rural consumption. Wang Bingnan pointed out that rural circulation connects production and consumption, and the consumption market at the township and village levels accounts for 38% of the total consumption market in China, which has great consumption potential. To improve the modern commercial system in rural areas, it is necessary to increase farmers’ income at the individual level, enhance farmers’ sense of acquisition and happiness, and expand rural consumption at the macro level to form a strong domestic market.
Improve farmers’ consumption ability
In recent years, with the steady improvement of farmers’ income level, the scale of rural consumption has been driven. In 2020, the retail sales of rural consumer goods reached 5.3 trillion yuan, an increase of 26.1% over 2015, which was faster than that of cities and towns for eight consecutive years. The trend of rural consumption upgrading is obvious. In 2020, the per capita consumption expenditure of education, culture, entertainment, transportation, communication and medical security of rural residents will increase by 35.1%, 58.3% and 67.6% respectively compared with 2015.
Liu Decheng, director of the Department of Circulation Development of the Ministry of Commerce, said that in the future, it will continue to increase farmers’ income, improve farmers’ spending power, and give farmers more sense of acquisition and happiness.
Improve the backbone network of agricultural products circulation. Based on the main producing areas, distribution centers and sales areas of agricultural products, we will improve the level of facilities construction and service functions in the primary processing, wholesale and retail of producing areas, promote the effective connection of circulation nodes, and improve the cross-regional production and marketing chain. Identify a number of national backbone agricultural products wholesale markets and backbone circulation enterprises to promote information interconnection and facilities sharing in all aspects of agricultural products production, transportation, warehousing and consumption, and enhance the level of agricultural products circulation serving agriculture.
Expand the coverage of e-commerce in rural areas. Strengthen the overall planning ability of county-level e-commerce public service centers, provide market development, resource docking and other services for e-commerce enterprises, family farms, farmers’ cooperatives and other subjects, and enhance the upward ability of e-commerce services for agricultural products. Reduce rural logistics costs, support postal services, express delivery, logistics, trade and circulation enterprises to carry out market-oriented cooperation, realize unified warehousing, sorting, transportation, distribution and collection, and actively develop unified warehousing and distribution.
Improve the commercialization processing capacity of agricultural products. Accelerate the filling of shortcomings in cold chain facilities of agricultural products, strengthen the cultivation of agricultural products brands, expand and extend the industrial chain, upgrade the value chain, and better promote the effective docking between small farmers and the big market.
Strengthen the long-term mechanism of production and marketing docking. Guide agricultural products circulation enterprises and new agricultural business entities to achieve accurate docking through the development of order agriculture, integration of production and marketing, equity cooperation and other modes. Organize various forms of production and marketing docking activities, encourage all localities to play the role of cooperation between the east and the west, counterpart support, county-enterprise cooperation and other mechanisms, and promote docking resources to focus on helping counties and poverty-stricken areas in rural revitalization.
Improve the rural consumption environment
Wang Bingnan introduced that there is an imbalance between urban and rural development in the current rural commercial field, which is manifested in the low level of rural commercial facilities, low quality of goods and services and poor market order. There are not only market reasons such as low willingness of market participants to enter rural areas, but also institutional factors such as weak supervision. In the next step, we will focus on upgrading in four aspects to greatly improve the rural consumption environment.
Facilities upgrade. In the county, we will focus on upgrading a number of comprehensive business service centers and logistics distribution centers to strengthen the county’s comprehensive business service capabilities. In towns and villages, we will focus on upgrading a number of business centers in towns and villages, increase life service functions, and promote the integration of shopping, entertainment and leisure. In the village, a number of "husband and wife shops" will be transformed and upgraded into new chain convenience stores, and businesses such as express delivery and distribution of agricultural products will be encouraged to be enriched according to local conditions.
Upgrade of goods and services. It is necessary to guide urban production and circulation enterprises to enter the rural market, extend the marketing network to the countryside, develop goods and services suitable for the rural market, and promote the upgrading. At the same time, we will develop rural tourism, folk customs, characteristic culture, leisure agriculture and other services to promote the integrated development of rural business travel, entertainment and sports.
Mode upgrading, namely "transformation" and "integration". Transformation is digital and intelligent transformation. On the one hand, we should vigorously develop rural e-commerce, further expand the coverage of rural e-commerce, focus on solving the "last mile" problem of rural online shopping, and strive to achieve full coverage of express outlets in all administrative villages in 3-5 years. On the other hand, it is necessary to promote traditional rural commercial enterprises to apply modern information technology on a large scale and upgrade their software and hardware. Convergence, that is, to promote the development of cross-border integration in function, and to superimpose functions such as "business+life service" to realize multi-function and multi-purpose in one network.
Regulatory upgrade. During the "Fourteenth Five-Year Plan" period, we will give priority to standardizing the rural market order and strengthening market supervision, improve the linkage mechanism between urban and rural areas, strengthen source management, and severely crack down on illegal business practices such as the production and operation of fake and shoddy goods in rural areas. (Reporter Xu Peiyu)
Join hands to build a healthy community of human health (shared destiny)
China’s 22nd aid medical team to Rwanda recently donated a batch of medical and anti-epidemic materials, including medical protective clothing, disposable sterile surgical gowns, medical surgical masks, etc. The picture shows Peng Jikui (left), the captain of China Medical Team, handing over donated materials to Gaxima John, the president of the hospital. Xinhua News Agency reporter Ji Li photo
"China will continue to support Cambodia in fighting the epidemic" "China is willing to discuss vaccine production cooperation with South Africa and support South Africa and African countries in fighting the epidemic" "The two sides should implement the consensus we reached on deepening vaccine cooperation in COVID-19 and continue to strengthen anti-epidemic cooperation" … … In a recent telephone conversation with foreign leaders, the Chairman of the Supreme Leader expressed China’s firm determination to support relevant countries and regions in fighting the COVID-19 epidemic.
Over the past two years, the Chairman of the Supreme Leader has repeatedly elaborated on the significance of building a healthy community of human beings on the international stage, and put forward a series of major initiatives and measures, which have been widely recognized by the international community and brought light and hope to the world to break through the epidemic to the dark.
The epidemic situation is still repeated, and unity against the epidemic is still a major event in the world at present and in the future. In the face of the epidemic challenge, China adheres to the concept of human health community, unswervingly promotes international cooperation in epidemic prevention and control, and unswervingly provides support to all countries, especially developing countries, in fighting the epidemic, showing that it is a big country with the world in mind.
China’s idea is deeply rooted in people’s hearts — —
"the best way to achieve health and safety for all"
COVID-19 epidemic is the most serious epidemic of infectious diseases in the world in the past century. In the face of the sudden severe epidemic, China adheres to the principle of putting people first and life first, and has made great strategic achievements in epidemic prevention and control, and handed over an anti-epidemic paper that can stand the test of time and history. China has joined hands with other countries in the world to overcome the difficulties, and has contributed important wisdom and strength to the global fight against epidemic diseases.
"China is willing to work with France to promote international cooperation in epidemic prevention and control, and support the United Nations and the World Health Organization to play a central role in improving global public health governance and building a healthy community of human health." In March, 2020, when the Chairman of the Supreme Leader sent a message of condolence to French President Macron about the epidemic in France, he first proposed "building a healthy community for human beings".
On March 26th, 2020, G20 leaders should hold a special summit in COVID-19. At the summit, the Chairman of the Supreme Leader put forward four initiatives: resolutely preventing and controlling the COVID-19 epidemic, effectively carrying out international joint prevention and control, actively supporting the role of international organizations, and strengthening the coordination of international macroeconomic policies, which pointed out the direction for global unity against the epidemic;
On May 18, 2020, at the opening ceremony of the video conference of the 73rd World Health Assembly, the Chairman of the Supreme Leader announced that China would support five measures of global anti-epidemic cooperation, including providing US$ 2 billion in international aid within two years, and China COVID-19 vaccine will be used as a global public product after it is developed and put into use, which will inject important impetus into global solidarity and anti-epidemic;
On June 17, 2020, the Chairman of the Supreme Leader put forward a series of important initiatives and propositions at the special summit of China-Africa solidarity against epidemic diseases, which showed the firm determination of China and Africa to unite against epidemic diseases and overcome the difficulties together, and pointed out the way forward for China-Africa cooperation against epidemic diseases and pragmatic cooperation.
On May 21, 2021, at the Global Health Summit, the Chairman of the Supreme Leader further put forward five proposals to promote international anti-epidemic cooperation, and announced five major measures to support global anti-epidemic cooperation, injecting strong confidence into the world’s early victory over the epidemic and economic recovery;
On January 17, 2022, at the video conference of the World Economic Forum, the Chairman of the Supreme Leader once again stressed that all countries in the world should strengthen international anti-epidemic cooperation, actively carry out drug research and development cooperation, build multiple anti-epidemic defense lines together, and accelerate the construction of a human health community;
… … … …
International people have pointed out that "building a human health community is the best way to achieve health and safety for all", and "China has actively carried out international anti-epidemic cooperation, showing the role of a big country, and the concept of a human health community has become more deeply rooted in the hearts of the people".
China keeps his word and does what he says — —
"Showing the spirit of generous and selfless international cooperation"
Action is the most vivid language.
China has shared epidemic prevention and treatment programs with 180 countries and more than 10 international and regional organizations; Sending 37 medical expert groups to 34 countries; Providing a large number of anti-epidemic materials to more than 150 countries and 14 international organizations … … To build a healthy community of human beings and promote international cooperation against epidemic diseases, China has become an active activist in practicing the concept of a healthy community of human beings.
China has provided more than 2.1 billion doses of vaccines to more than 120 countries and international organizations, making it the largest supplier of vaccines to foreign countries. China has successively transferred technology to 20 countries and cooperated in vaccine production, forming an annual production capacity of 1 billion doses of vaccines overseas. China vaccine spans thousands of waters in Qian Shan, protecting the health of thousands of people in Qian Qian.
Calasans, a Brazilian nurse, works in the intensive care unit of Emilio Ribas Institute of Infectious Diseases in Sao Paulo. She received the first dose of China vaccine on January 17th last year, and was also the first vaccinator in Brazil. With the continuous promotion of vaccine cooperation between China and Brazil, about 68% of the population in Brazil has completed the whole vaccination of COVID-19 vaccine. "My wish made a year ago has come true. Most people in Brazil have been vaccinated with COVID-19 vaccine, including my mother and grandmother." She said, "People are increasingly trusting the China vaccine, which is a life-saving vaccine."
In Zimbabwe, thanks to the China vaccine, victoria falls became the first town in the country to achieve mass immunization. ZTN TV, the mainstream media in Tianjin, specially produced a documentary for this purpose, praising the Tianjin-China vaccine cooperation project for building a "health shield" for victoria falls. It is described in the documentary: The reason why Waterfall City can get out of the epidemic so quickly and become one of the first tourist destinations in southern Africa is due to the strategic decision of COVID-19 vaccine cooperation between Tianjin and China.
"China has provided vaccines to many countries and international organizations, including Pakistan, and its contribution to the global anti-epidemic is indelible." Munir Akram, President of the United Nations Economic and Social Council and Pakistani Permanent Representative to the United Nations, said, "China supports the global anti-epidemic and demonstrates the spirit of generous and selfless international cooperation."
Set an example for uniting against the epidemic — —
"China’s support is crucial to multilateralism."
The epidemic situation is a centralized test of the global health governance system and a test of multilateralism. China has always maintained and practiced true multilateralism, unswervingly promoted international cooperation against epidemic diseases, and persisted in working with the international community to jointly promote the building of a healthy human community.
The Chairman of the Supreme Leader pointed out that "all the global problems facing mankind cannot be solved by any country alone, and global actions, global responses and global cooperation must be carried out", and "China will continue to hold high the banner of true multilateralism, adhere to the intersection with the world and keep pace with the times, and make greater contributions to global development while realizing its own development".
China firmly supports the United Nations and the World Health Organization to play a leading role in the fight against the epidemic, and firmly supports strengthening the global public health system and improving the ability to cope with global challenges. China stressed that it is necessary to strengthen the role of the World Health Organization, promote the prevention and response to global disease pandemics, firmly secure the fence of safeguarding human health and safety, and build a healthy community of human beings.
The "vaccine gap" has become the biggest obstacle to overcome the epidemic at present. Only 5% of the population in low-income countries are fully vaccinated, which is far from the vaccination rate in high-income countries, which will further aggravate global inequality. Not long ago, China signed an agreement with the Global Alliance for Vaccine Immunization to donate $100 million to the COVID-19 Vaccine Implementation Plan to distribute COVID-19 vaccines to developing countries. China firmly promotes the fair distribution of vaccines around the world, which will help to achieve the goal of vaccinating 70% people in all countries by the middle of this year as soon as possible.
"China’s support is crucial to multilateralism." UN Secretary-General Guterres said that in a world full of uncertainties, China firmly upholds multilateralism, fairness and justice, the purposes and principles of the UN Charter, and gives certainty, confidence and hope to the world.
Those who observe the situation are wise, and those who follow the trend are wise. China will, as always, join hands with all parties and make new contributions to building a healthy community of human health.
Is the new driving test too difficult? Don’t worry! The traffic police have drawn the key points for your preparation.
Known as "the most difficult in history", the new driving test regulation was officially implemented on October 1st. Due to the National Day holiday, the new driving test standard in Hangzhou was implemented on the first day of October 9th. According to the introduction of the vehicle management department of Hangzhou public security traffic police, there were 194 subjects in the second exam that day, with a pass rate of 63.4%; There were 89 subjects in the third exam, and the qualified rate was 21.3%. These new changes in the driving test must be seen if you haven’t taken the test yet!
Let’s compare the data before the implementation of the new regulations. The pass rates (average) of subject 2 and subject 3 are 73.43% and 68.92% respectively. We can find that:
The qualified rate of subject three dropped by more than half.
Based on the data of October 9, October 10 and October 11, the average pass rate of subject 3 is about 35.3%, which is more than half lower than the previous average pass rate of 68.92%.
However, from 21.3% to 40% and then to 44.59%, the qualified rate of subject 3 has been significantly improved.
Compared with subject 3, the qualified rate of subject 2 is not so obvious, but slightly decreased.
What is the biggest difficulty?
Subject 3: The speed does not match the gear.
Zhou Gan, chief of the examination section of Hangzhou Traffic Police Vehicle Management Office, said that the biggest loss point is that the speed does not match the gear. "Now it is the whole process of judging. Candidates need to be familiar with and master the use of each gear, and some candidates are used to going to the end of a gear or not using the highest grade during driving." He explained.
Subject 2: Ramp Start and Fixed Parking
In subject 2, detailed requirements have been added to items such as reversing into the warehouse, side parking, ramp start and fixed-point parking, and the comprehensive examination shows that the most missing items are ramp start and fixed-point parking.
According to Zhou Gan, for the fixed-point parking and starting project on the ramp, the hand brake must be tightened when parking is added, otherwise 10 points will be deducted; It is clear that the edge line of the wheel rolling road is unqualified; Added 10 points if the car body is more than 50 cm away from the road edge line after parking, and it will be deducted between 30 and 50 cm.
Focus on assessing the ability in three aspects.
The person in charge of the vehicle management department of Hangzhou Traffic Police introduced that the focus of the new standard change is to assess the ability in three aspects: First, the cognitive ability of signs. Through the "crosswalk line, school area, bus stop" and other projects, the phonetic test instructions are not issued, and the deceleration is required to be observed by yourself. The second is to improve civilized driving habits. Use the turn signal in advance before starting, turning, changing lanes, overtaking and pulling over, and turn on the turn signal for not less than 3 seconds. The third is to enhance the awareness of safe driving. Vehicles, pedestrians and non-motor vehicles with priority must be actively avoided when crossing crosswalks, going straight through intersections and turning left and right at intersections.
The proportion of safe driving topics has increased.
Subject 1, Subject 3 Common Sense Test of Safe and Civilized Driving: New types of questions were added, and the proportion of safe driving questions increased.
The contents of subject 1 involving common sense of safe and civilized driving are all adjusted to subject 3, common sense examination of safe and civilized driving; Adjust the proportion of examination content, improve the proportion of road traffic safety laws and regulations, safe and civilized driving knowledge examination questions, and list the common sense of civilized driving and typical accident cases.
Subject 1, Subject 3 Add situational test questions to the common sense test of safe and civilized driving, simulate the actual road traffic scene through text, pictures, videos and other situational forms, and assess the candidates’ ability to recognize, judge and deal with the actual road traffic situation.
Subject 2:
The project remains unchanged, and some details are required.
1. Back into the warehouse. Stop by unqualified to stop every time 5 points; A time limit has been added, and the unqualified test item has not been completed for more than 210 seconds; A deduction item for the control line has been added, and both front wheel touchpoints must pass through the control line before reversing into the warehouse, so as to improve candidates’ ability to adjust margins by themselves.
2. Stop and start at a fixed point on the ramp. New parking must tighten the handbrake, otherwise 10 points will be deducted; It is clear that the edge line of the wheel rolling road is unqualified; Added 10 points if the car body is more than 50 cm away from the road edge line after parking, and it will be deducted between 30 and 50 cm.
3. Side parking: a time limit has been added, and the unqualified test item has not been completed for more than 90 seconds; Added a deduction of 10 points for the car body that can’t go out, that is, the car body touches the sideline of the garage while driving; Added the link of deducting points for using turn signals from the warehouse; Stop from unqualified to stop every time 5 points.
4. Curved driving: the project is uniformly set as an S-shaped driving route, which turns left first and then right; When a large car is driving, if the gear is not hung above the second gear (inclusive), 5 points will be deducted.
5. Right-angle turn: A penalty link for using turn signals has been added, that is, turn on the turn signals before turning and turn them off after turning; Stop from unqualified to stop every time 5 points.
Subject 3:
More details are required and more difficult.
1. To avoid the risk of blind spots, remember to "look back". In order to avoid missing large blind spots, drivers are required to "look back" before starting, changing lanes, pulling over, overtaking, turning around and other projects. It is understood that the driver can quickly look back at the fan-shaped blind area of about 45 degrees behind the shoulder, which can largely avoid accidents due to blind spots in the line of sight.
2. Cancel the prompt tone such as "crosswalk, school". Phonetic test instructions will not be issued through crosswalks, school areas and bus stops, but students still need to brake+slow down+give way when passing through such areas, and those who do not slow down will fail directly. At the same time, in the examination equipment, the obvious suggestive content has also been deleted. For example, the hint of gear, "Please add gear to second gear and third gear", has also been cancelled.
3. The new regulations have strict requirements on lighting. Turn on the turn signal in advance when changing lanes. However, if the turn signal is automatically turned off during turning, it will be directly judged as unqualified! Another example is that before starting, turning, changing lanes, overtaking, and stopping by the side, it is unqualified not to use or misuse the turn signal, and turning on the turn signal for less than 3 seconds is also unqualified.
Interview with Yue Xueyuan, editor-in-chief of Sichuan Observation, to explain in detail the way of "Sichuan Observation" breaking the circle.
Sichuan Radio and Television Station entered the new media four years ago. As early as 2017, "Sichuan Watch" set up accounts in various Internet channels to publish content. But it was not until 2020 that "Sichuan Watch" entered the fast lane of rising powder. The number of fans has accumulated from 0 to more than 80 million. In Yue Xueyuan’s view, the key to qualitative change caused by quantitative change is to find a new media operation mode in the Internet era.
Subscribers range from 0 to 80 million.
The popularity of "Sichuan Watch" should start from 2019.
In March 2019, Sichuan Watch released its first video in Tik Tok. At the beginning, this number was not updated frequently, and there was no regularity at all. I filmed short dramas and imitated the content styles of other explosive accounts at that time, but the effect was not obvious, and the number of likes was only around a few hundred.
In August 2019, Sichuan was hit by a rainstorm, and officers and men of the armed police were put into the front line of rescue and disaster relief. At that time, "Sichuan Watch" released a video of the armed police running to help the disaster area, and the masses sent food themselves, and the number of praises reached 650,000. After several months of trying, "Sichuan Watch" put the main track on the pan-information.
In 2020, the update frequency of "Sichuan Watch" has obviously accelerated, with an average of about 20 videos released every day, most of which are related to the epidemic hotspots at that time. Short video styles tend to be unified: the top and bottom of the video are marked with obvious subtitles, and the picture is played in the middle. In April 2020, the number of users of Sichuan Watch in Tik Tok exceeded 8 million.
After the epidemic situation stabilized, the content of "Sichuan Watch" spread from local news to all aspects: including international current affairs, people’s livelihood disputes, entertainment gossip, animal world and anecdotes. Its update frequency, update speed and wide content coverage have attracted many netizens’ attention to the Tik Tok, and "Sichuan Watch" has also been dubbed as "looking around" by netizens. The emergence of "Sichuan Watch Looking Around" is a watershed in the surge of subscribers to "Sichuan Watch".
After this stalk became popular, as long as "Sichuan Watch" didn’t move for a period of time, netizens would swipe the screen in the comment area-"You haven’t updated it for xx minutes." The news reporting method of "Sichuan Watch" has aroused discussion in the whole network. A lot of content produced by it has been transported across platforms, and many netizens and media have forwarded it as "tap water".
After leaving the circle, the number of fans of "Sichuan Watch" surged, growing at a rate of 1 million almost every day at the most lively time. By the end of 2020, the number of Tik Tok fans of Sichuan Watch exceeded 40 million. The out-of-the-box account of Tik Tok has also driven the growth of account fans on other platforms. As of the press release date, the number of fans on all accounts has exceeded 80 million. In the view of Yue Xueyuan and his team, the popularity of "Sichuan Watch" is not accidental: First, the team has grasped its core advantages-being born in traditional media and having a solid foundation for news production; The second is to find a model suitable for new media communication.
"How to do a pan-information short video? Everyone is groping. We have accumulated some experience by trying on the short video platform. However, Tik Tok’s model cannot be completely copied to other platforms such as Weibo and bilibili. Different platforms, different audiences and different user habits, so it is more accurate in operation. "
Yue Xueyuan further shared the new media operation model currently explored by "Sichuan Watch": First, follow the news law, and a good pan-information short video product also needs to include all the elements of news; Secondly, different strategies are needed to launch products in different channels. What topic is suitable for Weibo to do, whether it is voting or long text? What are the user preferences in Aauto Quicker? Different channel contents need to have different emphases. At the same time, the operation of fans is also very important, and it needs someone to be responsible. Which points of fan comments should be selected for reply? How to reply? Everything behind it is worthy of scrutiny.
In the era of information explosion, behind this whole new media process, a strong editorial team and a clear editorial process are needed to support it. Team response speed must be fast, and it must be able to accurately capture network hotspots. The report on Ding Zhen’s incident reflects the hot spot sensitivity of "Sichuan Observation".
In November 2020, on the day of Ding Zhen’s short video explosion, the "Sichuan Watch" team was still in a meeting at 11 o’clock in the middle of the night. "We thought he would become a phenomenal figure at that time, so we found the local government and the person in charge of media liaison at the first time." Yue Xueyuan introduced that at the beginning, the manuscripts and interviews of "Sichuan Watch" were all through the local news media. Dante really became popular, and various comments about him began to appear on the Internet, including some negative comments. "As a news event, it is convincing to arrive at the scene, so we quickly sent a team to the local area. Ding Zhen’s series of reports are arranged according to our judgment and direction of this news event. "
For the Ding Zhen incident, "Sichuan Watch" reported in various forms, including short videos and live broadcasts. Sichuan Radio and Television also invited Ding Zhen to participate in the New Year’s Eve party. After Ding Zhen became popular for more than half a year, "Sichuan Watch" produced a 16-minute Chinese video for re-recording. "An amateur can detonate the whole network through a short video, which is the change of communication ecology brought about by the development of the times. For our media, whether it is doing TV news before or doing short video content today, the key is to find the pulse of the development of this era. " Yue Xueyuan said.
Create together with users
In the face of netizens’ urging, "Sichuan Watch" replied: "This audience is too difficult to take. Is it really the donkey of the production team?" After "Sichuan Watch" became popular, CCTV News Tik Tok made a special issue to analyze the reasons behind it. "Sichuan Watch" also quickly followed up, editing CCTV’s comments into a funny short film called "Sichuan Watch, CCTV News Watch, Sichuan Watch", which once again triggered the enthusiasm of netizens.
The success of "Sichuan Watch" is inseparable from the interaction with netizens. However, in the new media era, the fan operation is more than just replying to netizens with a few witticisms. There is a deeper communication logic and psychology behind it. In short, it is to find empathy with netizens and create content with users.
One case is the report of Sichuan Watch last year about a girl crying on an online dating car. It was the girl’s birthday, but she needed to return to the company to work overtime when she received a call temporarily. The girl couldn’t help but collapse and cry on the online car. This scene was recorded by the driving recorder on the car. After getting this news, "Sichuan Watch" immediately pushed it, and many netizens sent birthday wishes to this girl in the comments. A host of "Sichuan Watch" also quickly produced a vlog. The host is also a foreigner, and she understands the girl’s feelings very well. Whether it’s the video of a girl crying in the car or the vlog made by the host, it hits the softest place in the hearts of netizens.
Another example happened in the live broadcast room of the "Sichuan Watch" short video platform. Every day, "Sichuan Watch" will broadcast the real-time scene of the road outside Chengdu Global Center, with only background music and no anchor commentary, and it will be updated 24 hours a day. At the peak, the number of viewers in the live broadcast room reached 10 million. The comment area of the live broadcast room has also become a "tree hole" for many netizens, where people express themselves, spit, make wishes and chat.
Whether it is the encouragement of birthday girls or the guardianship in the live broadcast room, it is reflected that strangers behind the network can accompany and comfort each other in the public space of the network. Yue Xueyuan revealed in a public speech that sometimes "Sichuan Watch" can even receive tens of thousands of submissions in one day. "Of course, these are not all news, and even fans keep diaries in the background, which also shows that we are emotionally connected with users. Sichuan Watch’ may be a group of people gathered into a personality, which produced’ we’ through user interaction. "
Localization and verticalization are the direction to break the situation in the future
How to maintain user stickiness after the number of users reaches a certain scale? How to explore the commercialization mode of "Sichuan Watch" media matrix? The number of users has reached today’s scale, which is only the beginning of the journey of "Sichuan Watch" new media.
There are about 100 people in the "Sichuan Watch" team. Sichuan Radio and Television Station has set up an all-media news center with more than 600 people, and all news ports such as website, radio station, information channel, satellite TV news, rural news and cultural news are built in it. All news departments in the station will contribute to Sichuan Watch.
If divided by content form, "Sichuan Observation" mainly includes the following aspects:
The first is short video production, including information flow content and IP production. As a news media, "Sichuan Watch" must ensure that the daily information supply reaches a certain volume. At the same time, based on its own brand, "Sichuan Watch" will also produce some IP-based short video content, such as "Spicy Room" on Tencent News.
The second is live broadcast. There are two modes of live broadcast: first, the master of incubation, the anchor of live broadcast must first be a master of some aspects, in order to produce more practical guidance to users; The second is the sudden live broadcast, which is the news media’s housekeeping skill. For all the breaking news in Sichuan, the "Sichuan Watch" team will strive to arrive at the scene at the first time, turn on the camera and transmit their own signals.
In 2020, Sichuan Radio and Television Station also established an MCN cross-project business unit. "Sichuan Watch" is responsible for the content and part of the operation, and another company in Taiwan, Golden Panda New Media Co., Ltd., is responsible for the main commercial operation. After the commercialization path of MCN business is clear, some monetization methods of vertical accounts will open up space.
In addition to the above business, the operation of Sichuan Watch App is a major focus of the "Sichuan Watch" team. Even if the major Internet giants have mastered many traffic portals, Yue Xueyuan believes that the opportunity for traditional media to launch Internet channels still exists, and this opportunity lies in localization. On the national platform, some local information, including the release of some policies and guidelines, is easily overwhelmed, but the demand of local users for these information and services is rigid.
"Professional Ability Training Course for Employees of County-level Media Center in Sichuan Province" went into Sichuan to observe and carry out on-site teaching.
According to reports, the development of Sichuan Observation App will become more and more localized and life-oriented. The localized client is very suitable for local government and enterprise customers to interact. In addition, many aspects of local medical care and education are closely related to people’s lives. Although some national platforms can do sub-channels, it is still difficult to implement them. These are one of the directions for local media to be clients.
At the same time, the operation of the client has also greatly exercised the team’s ability, including production ability, operation ability and judgment ability of content. "You need users-a large number of users to train your overall perception of the Internet. The client is actually not only a content channel, but also a way to publish content. Your technical ability and operational ability can be reflected in it." Yue Xueyuan said.
Just as Uncle Bing, the host of CCTV News, analyzed the popularity of "Sichuan Watch": "Sichuan Watch" subverts the audience’s traditional cognition of local media, and its quality, speed and online sense are all online. No matter how broken the circle, traditional media people can’t lose their housekeeping skills, with real content, rapid news and rich sources of contributions. The popularity of "Sichuan Watch" is unexpected and reasonable. I hope more and more similar accounts can break the circle and really play the guiding role of mainstream media on the new media platform.
Dialogue with Yue Xueyuan, Editorial Board Member of Sichuan Radio and Television Station and Editor-in-Chief of Sichuan Watch;
I hope to form a talent matrix outside the media matrix.
Interview/Chen Dan
Variety Daily: How did Sichuan Watch accumulate more than 80 million fans step by step? Which key nodes and decisions played a role in the development process?
Yue Xueyuan:The first is the support from Taiwan. When we first started making new media in 2017, short videos and live broadcasts were not so popular, and there were some opposition voices in Taiwan. However, the new media strategy formulated by Taiwan has been firmly promoted, and finally we seized this outlet.
The second is the promotion of the studio system. In 2018, we set up a number of studios, which have greater autonomy to innovate, including the currently established MCN team and the prototype of the studio.
The third is the establishment of MCN cross-project division. Taiwan has thought of many ways for us, including promoting the business convergence of different departments. The establishment of this division laid a foundation for the future business development of MCN.
Variety Daily: In the era of information explosion, the enthusiasm and attention of users gather quickly and dissipate quickly. After gaining a huge number of fans and traffic, how to maintain users’ attention and stickiness is also a difficult problem for many media. What are the successful experiences of "Sichuan Watch"?
Yue Xueyuan:For many talented people and online celebrity, their enthusiasm is really easy to dissipate. However, the content of pan-information is different, many events will happen all the time in the world, and the information is different every day, which puts forward higher requirements for the team’s news business ability. In the matrix and structured media operation, we need to make the timeliness, depth and width of the content, and strive to produce more exclusive content.
In the future, we also hope to form a talent matrix. The host and brand column of radio and television system are actually equivalent to the talents on the network. The operation of Daren and the operation of the vertical number will be the focus of our efforts.
Variety Daily: What is the development plan of Sichuan Watch in the future? What are the short-term and long-term development goals?
Yue Xueyuan:Our short-term goal is to make one or two talent models this year. In the long run, we hope to scale and model these operational capabilities and technical capabilities accumulated on the Internet, and realize commercialization through large-scale application.
For example, "Sichuan Watch" is a media matrix of client plus various channels, many of which involve interactive technology. Therefore, we have established a multi-module interconnected technology platform, in which there are many interactive technology research and development, including the template development of some client apps. In the future, we hope that these templates, technical packages and some interactive tools can provide services for other teams in the market who want to do MCN business and new media business.
Specially planned | Second-line TV stations rush to the beach for new media and perform "model operas"
Become "online celebrity" with cultural explosion programs
Henan Satellite TV: Traditional culture needs fashion expression.
Thoughts on "Promotion" after "Sichuan Watch" was broken.
Under the background of media convergence, where are the second and third TV stations?
Please send the submission to the email address:
iris_yangliu@126.com
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In the distance: as good as chicken feathers fly to the sky
Note: This article has a slight spoiler.
On the eve of the National Day, TV screens and video websites, although there are many new dramas, the market response is relatively dull, which is not as good as several national day movies that are ready to go. However, this does not mean that there is nothing to watch in the new drama. In the Distance, directed by Kunhui Chen, written by Shen Jie and starring Liu Ye, Ma Yili, Mei Ting, Jianfeng Bao and Ceng Li, is a series that can stop.
Poster of "In the Distance"
A Structure Similar to Chicken Feathers Flying to the Sky
In just a few years, screenwriter Shen Jie has successively released several realistic masterpieces such as Tiger Mom and Cat Dad, Chicken Feathers Fly to the Sky and White Deer Plain, and he has become a word-of-mouth guarantee. "In the Distance" is a script that Shen Jiehua made great efforts to create, and it is also another cooperation between him and producer Wu Jiaping after "Chicken Feathers Fly to the Sky".
In an interview, Shen Jie revealed that the creative source of "In the Distance" came from "Chicken Feathers Fly to Heaven". In 2015, when filming "Chicken Feathers Fly to Heaven", Shen Jie followed the crew to Tonglu County, Hangzhou, Zhejiang Province for filming. He noticed that Tonglu not only witnessed the rise of Zheshang, but also was the "hometown of express delivery in China", where "three links and one reach" appeared-Shentong, Zhongtong, Yuantong and Yunda, which have already penetrated into people’s daily lives. It is the key to success to record and reflect the times and find a suitable small incision. Shen Jie intends to create a TV series reflecting the development of private express delivery industry in the past 20 years.
The creative method of "seeing the big from the small" and describing the resonance between the individual and the times is vividly reflected in "Chicken feathers fly to the sky". "Chicken Feathers Fly to the Sky" takes the emotional and entrepreneurial story of Chen Jianghe and his wife Luo Yuzhu as a clue, tells the tortuous and brilliant course of Yiwu’s reform and development for more than 30 years, and depicts the positive and enterprising spirit of Yiwu people who are flexible, dare to be the first, hard-working and pragmatic. Chen Jianghe and Luo Yuzhu started from the "chicken feathers for sugar" and gradually expanded to the world trade in line with international standards. Their entrepreneurial history is a reflection of the development history of Yiwu and a microcosm of China’s reform and opening up.
Stills of "Chicken Feathers Fly to Heaven".
The screenwriter’s thinking of "Far Away" is the same as that of "Chicken Feathers Fly to the Sky". The story background of Far Away is the 20-year change from 1999 to 2019. It tells the story that Yao Yuan (Liu Ye), a bottom courier, seized the opportunity and dared to be the first in the rapid development of private economy and Internet economy, founded a private courier company, and after several ups and downs, he made mutual achievements with Lu Xiaoou (Ma Yili) and finally became a leader in the courier industry.
Liu Ye plays Yao Yuan.
Ma Yili plays Lu Xiaoou.
The private express delivery in Far Away corresponds to the "chicken feathers for sugar" and folk trade in Chicken Feathers Flying to Heaven, which have all experienced the process of being squeezed out and suppressed by the times, finally accepted by the times, and creating miracles in line with the trend of the times; The love between Yao Yuan and Lu Xiaoou corresponds to the love between Chen Jianghe and Luo Yuzhu. "Only when the ideal calls in the distance can we not be tripped over by the potholes in reality and be trapped by temptation", which is similar to the spirit of "having a dream, chicken feathers can fly to the sky" …
The audience can’t help but compare "In the Distance" with "Chicken Feathers Fly to the Sky". Will "In the Distance" be another good-looking "Chicken Feathers Fly to Heaven"?
How does the entrepreneurial line make the audience empathize?
Like Chicken Feathers Fly to Heaven, In the Distance has two main lines, one is the entrepreneurial line of Yao Yuan and Lu Xiaoou, and the other is their love line. As far as the current dramas are concerned, the entrepreneurial line is mainly focused on Yao Yuan. Yao Yuan, born in 1975, traveled extensively after graduating from high school and started a private express delivery with his uncle.
The beginning of the series is set in 1999. Different from the current private express delivery enterprises, whose business volume and revenue share reach above 90% and 85% respectively, in 1999, it was still dominated by state-owned express delivery companies, and the state-owned postal service monopolized the whole express delivery market, with a market share as high as 90%.
However, at that time, the private economy developed very fast, and the monopoly could not meet the market demand, and private express delivery grew wildly. For various historical reasons, at that time, many private express delivery companies were on the edge of the law, commonly known as "black express delivery". Private express delivery and postal service staged "catch me if you can". The former was often confiscated and fined for "illegal operation" or "unauthorized operation of letter express".
At that time, the business letter was a postal franchise, and private express delivery companies were not allowed to intervene.
In the play, Lu Xiaoou’s father, Lu Zhongxiang (played by Cheng Yu), is the captain of the postal inspection brigade, who specializes in inspecting these "black couriers". From time to time, he stops checkpoints at intersections for strict investigation, and when he is caught, he is severely fined. Yao Yuan people all call him "King Lu Yan". Yao Yuan’s courier company, although it has courier procedures and licenses, was ruled by the policy that private courier companies could not handle letters and business letters at that time, which was the biggest source of profits for private courier companies. Therefore, almost all private courier companies secretly sent business letters (that is, the "customs declaration form" mentioned repeatedly in the play), and Yao Yuan was no exception, so he was closely watched by the inspection team.
Cheng Yu plays Lu Zhongxiang, the father of Lu Xiaoou.
Shen Jie is very good at writing people. Yao Yuan and Chen Jianghe are somewhat similar in personality and quite attractive. Although he comes from the bottom, his education is not high, but he is curious and self-motivated. For example, other brothers who send couriers drink and play cards whenever they have time. Yao Yuan spends his time reading books and checking information in Internet cafes. He has a lively mind and courage. He met the inspection team several times, and he used his quick wits to "save the day" and was able to get orders that others could not get. He can bear hardships, is willing to bear hardships, is pragmatic and willing to work, does not complain about others, and is not arrogant; He still has an idealistic obstinacy. As long as he looks for the truth, he will be able to bite his teeth and continue to be indomitable and supercilious …
Needless to say, from the subject matter, "express entrepreneurship" is not very attractive. However, before Shen Jie’s "Chicken Feathers Fly to Heaven", the entrepreneurial history of Chen Jianghe and Luo Yuzhu was both daily and high-burning, which was very fascinating. Therefore, the key depends on the skill of screenwriters. Translators, negotiators and doctors, which look like high-end occupations, are just as ugly if they are suspended. The express delivery industry, which seems to be "not high enough", has been filmed well, and it can also be exciting.
The entrepreneurial line of "In the Distance" is very skillful. For example, in episode 7, the boss of a textile company turned to Lu Zhongxiang for help. The company had a batch of goods that needed to be transported to the Canton Fair early tomorrow morning, but the land transportation could not catch up, and the air transportation was not booked in advance, so there was no room. Lu Xiaoou told Yao Yuan the news. Yao Yuan quickly called the courier brothers to the airport, and he started everyone to check whether there was any empty cargo hold on each flight. The brothers were not confident, so Yao Yuan encouraged them and asked them to go to the window of every airline to check manually, and maybe there were empty cabins.
The brothers went to the flight window one by one to check, but they were exhausted but found nothing, so they had to leave disappointed. Yao Yuan didn’t want to give up, so he thought of checking the flights passing by and finally found a passing Russian plane, which just vacated the cargo hold. Yao Yuan found his second uncle and asked him to ask the courier boss for help. The police station had vehicles to transport the goods of the textile company to the airport in time. Soon there were many large express trucks on the street, and Lu Zhongxiang personally escorted the goods to the airport after getting the news and understanding the situation.
At this moment, many viewers on the barrage said that they cried-because it was too burning. Not only is the play compact, tense and full of twists and turns, but it fully embodies the characteristics of Yao Yuan, who is willing to work, hard-working, skillful, hard-working and never giving up, and his efforts have been rewarded in the end.
Many viewers on the barrage said they were crying.
It has never been easy to succeed, and every step of the little people is so difficult, but it is an emotional experience that the audience can empathize with. No matter what career you start, only this kind of emotional experience is universal. As long as it can be written, this kind of entrepreneurial drama is good-looking.
The highlight moment in the love line
The acquaintance between Yao Yuan and Lu Xiaoou originated from an inspection. That night, most of the cars of the express delivery team were checked by the postal inspection team. In order to avoid the inspection, Yao Yuan wanted to pull people by the way as a cover, and happened to meet two graduate students Lu Xiaoou and his best friend Huo Mei (Ceng Li) who came home late for the tutor’s birthday.
Ceng Li plays Lu Xiaoou’s best friend Huo Mei, which is a complicated role.
When he was inspected, Yao Yuancai knew that Lu Xiaoou was a postal family member and his car passed smoothly without being inspected. After coming back, the brothers noisily advised Yao Yuan to win the two girls. With undercover, they would not have to worry about being checked by the postal inspection team in the future.
Yao Yuan was refused, because she saw at a glance that Lu Xiaoou was not a fuel-efficient lamp, which was not easy to fool, and he was a little afraid of her. Later, knowing that Lu Xiaoou studied psychology and was looking for internship opportunities, he invited Lu Xiaoou to the welfare home to give psychological counseling to his children, so that he could send the customs declaration form by the way. Lu Xiaoou agreed. Soon Lu Xiaoou discovered Yao Yuan’s real intention, and she also played a trick on Yao Yuan, so they were "no discord, no concord".
Yao Yuan was a little afraid of Lu Xiaoou from the beginning.
How to avoid the routine of "no fight, no acquaintance" love? One depends on the screenwriter to enrich the details of love, and the other depends on the actor’s exquisite performance, such as "Chicken feathers fly to heaven". Chen Jianghe and Luo Yuzhu’s love is touching, and half of the credit goes to Zhang Yi and Yin Tao. However, when "Far Away" just started broadcasting, there was a criticism on Douban about Liu Ye and Ma Yili’s acting skills, saying that Liu Ye was too greasy and act young, Ma Yili, and therefore gave the series a star.
But to be fair, such an evaluation is biased and unfair to the actors. The fact is that there is nothing wrong with Liu Ye and Ma Yili’s performances.
Liu Ye is a very confusing actor. He won the Jin Jue, Golden Rooster and Golden Horse Award for Best Actor (the only Chinese actor), but in some dramas, he didn’t convey the convincing feeling to the powerful actors. His personal temperament greatly limits his career. If he is a simple, simple, idealistic, stubborn, sensitive and fragile character, Liu Ye often has a wonderful play, whereas deep men, elite men and sloppy men always have a little escape.
Liu Ye was lucky to meet Yao Yuan, not only because the role itself was brilliant, but also because the role was consistent with Liu Ye’s temperament as an actor. Yao Yuan is simple and honest, unyielding, stubborn and idealistic, but there are also pains hidden in his heart. At the age of 12, Yao Yuan, who was young and ignorant, lied that he was ill in order to coax his parents to go home to see him. His parents died in a car accident on the road because they were in a hurry to get home. This is a nightmare that has plagued Yao Yuan for many years. When Yao Yuan told all this with the encouragement of Lu Xiaoou, Liu Ye accurately interpreted Yao Yuan’s broken feeling at this time: remorse, remorse and pain, as fragile and helpless as a baby. This is Liu Ye who can remind people of Lan Yu.
For the first time, Yao Yuan told others about the reasons for his parents’ death.
Lu Xiaoou’s personal design is very rare in film and television dramas. Lu Xiaoou was pampered since she was a child, and she is high flyers of the Department of Psychology. She is smart, proud and strong inside, and seems to be able to see through everything in people’s hearts. She is much more imposing than countless so-called female presidents on the market, and this kind of imposing manner is not so tough and unreasonable. Lu Xiaoou has a clear distinction between good and evil, and dares to love and hate. Ma Yili accurately showed Lu Xiaoou’s self-confidence, determination, courage, and innocence and naivety that were not influenced by society. Of course, this role will change later.
Proud Lu Xiaoou
In "Chicken Feathers Fly to Heaven", Chen Jianghe and Luo Yuzhu are "both fallen people in the end of the world". They are appreciate each other, and there is no conflict in values. The resistance to love comes more from the outside world and the fate. In Far Away, the love resistance between Yao Yuan and Lu Xiaoou lies in their class and identity differences. One is a courier with high school education, and the other is a promising graduate student. Both of them are proud people. Yao Yuan’s pride hides his inferiority and self-esteem. Although he loves Lu Xiaoou deeply, he is still worried that he is not worthy of her and cannot give her the life she wants. He chose to "escape" after all. With the appearance of Liu Ailian (Mei Ting) and the return of Homme and Liu Yuntian (Jianfeng Bao), several people’s sadomasochism will also begin.
Like Chicken Feathers Fly to the Sky, the complex multi-angle love in Far Away can easily give people the feeling of dog blood, but what makes Shen Jie brilliant is that his emotional drama has sufficient details, which is bizarre and convincing. He is also particularly good at talking, when a touching highlight moment suddenly appears, hitting the audience.
For example, at the beginning of episode 5, Yao Yuan wants the stolen package back from Black Express. Just as they are about to leave, the head of Black Express wants Yao Yuan to bark like a dog to save face. Yao Yuan didn’t want to give in. When he was in a dilemma, suddenly there was a dog barking behind him-it was Lu Xiaoou, who had always been confident, proud and "arrogant". The audience was as surprised as Yao Yuan, and Yao Yuan’s eyes were full of pity and debt. Perhaps neither of them realized that love had already begun.
Lu Xiaoou maintained the dignity of Yao Yuan.
For example, in episode 8, Yao Yuan didn’t know that it was Lu Xiaoou’s birthday until the evening. He couldn’t wait to run to Lu Xiaoou’s school, only to find that the rich second generation suitors drove Lu Xiaoou back in a luxury car. Yao Yuan left angrily and wished Lu Xiaoou a happy birthday with the call machine. In the one-to-one call machine communication (the details of nervousness, eagerness and excitement are in place when waiting for the other party’s information), they feel and confirm their intentions for each other. Yao Yuan said, looking for opportunities to help Lu Xiaoou make up for his birthday. Lu Xiaoou replied that he would not make up for it if it was out of date. Yao Yuan replied that he would wait for her at the school gate in ten minutes and twelve o’clock. The two of them immediately ran to the school gate, and the burning BGM sounded, which was another tragic moment.
The bridge where the two confirmed their minds was handled very delicately.
It can be seen intuitively from the barrage that the audience was moved.
"In the Distance" is like telling another story in the way of "Chicken feathers fly to the sky", but the good reputation of "In the Distance" has not been passed on. On the one hand, perhaps "Chicken Feathers Fly to Heaven" is famous, and some viewers are inevitably more strict with "In the Distance". On the other hand, as far as the play itself is concerned, "Chicken feathers fly to the sky" may have more "audience affinity". "Chicken feathers fly to the sky" is an epic of little people in the 1980s, their love (classical "parental love"), their worldly wisdom and their struggle, and the audience seems to share their joys and sorrows. In the Distance, the background of the story is moved to the city, without the "worldly feelings" and the "rustic" of the villages and towns like "Chicken feathers fly to the sky", which may be more like reading other people’s stories.
But in any case, "In the Distance" has a good texture at present, and it would be a pity to miss it because of some prejudice.
If the tiger adds "100 million" Year of the Tiger, the special planning program | "Little Tiger Pier Hero"
Special feature of 1905 film network As of 14: 30 pm on February 8, 2022, the film won 18.37 million box office in eight days.
"The Hero of Xiaohudun" is directed by Zeng Jingxiong and Zou Xie, and voiced by Zhang Jianru, Shen Nianci, Liang Dawei and Zou Liang. The film tells the story that Xiaohudun’s parents go far away to deliver darts, because the head of the Four Seas Escort Agency said that Hudun would come back when he grew up to be an escort, so Hudun decided to become an escort. Finally, one day, Hudun received an escort mission, and after completing this mission, he could officially become an escort, so he and Yang Zong escort head embarked on a thrilling escort road.
This issue of "Today’s Film Review" specially planned a series of programs for the Year of the Tiger in 2022, such as adding "100 million" to the tiger, and specially invited two officials who added "100 million" to the Spring Festival: Scarab, which is deeply loved by children, and Xiaohudun, the film’s "starring", to recommend this adventure of national wind for everyone.
As one of the three animated films that I met with you during the Spring Festival, The Hero of Little Tiger Pier is different from the IP that grew up with many audiences. It is the first time for the tiger pier to appear on the big screen, but everyone is familiar with this image. His short video is very popular on many new media platforms, and it is a "big online celebrity". On the vibrato platform, the account of "Hudun Escort" released 390 short videos, with more than 8.6 million fans and more than 58 million likes. The children wanted to know more about Xiaohudun, so the scarab asked Xiaohudun questions on behalf of the children.
Scarab:For today’s children, they may not know what an escort is. Can you introduce it to them?
Xiaohudun:Escort guards were actually couriers in ancient China. When they were entrusted by their employers, they received not only a courier, but also a promise and responsibility.
Scarab:Then I would also like to ask Xiao Hudun what qualities he should have as a qualified escort?
Xiaohudun:I think an escort is a business with a sharp edge. They give money and property, and they are trained to be brave in Rowen. Keeping promises and keeping promises are the most important qualities of an escort.
"Loyalty and protecting the dart, the mission will be achieved" is a slogan said by Xiao Hudun’s parents in the film, and it is also the core value conveyed by the film. This thrilling escort tour has made Xiaohudun grow a lot and gradually understood the courage and responsibility behind the slogan.
Scarab:In this big movie, many escorts don’t wear hats, only you wear a small tiger hat. What is the origin and function of this tiger hat?
Xiaohudun:My parents gave me a tiger hat when I was a child, so I always wear it on my head. When I see a tiger hat, I will think of my parents and want to reunite with them as soon as possible.
In addition to courage and responsibility, affection is another key word of the film. Reunion with parents is the goal and the biggest motivation for Xiaohudun to become an escort, and it is affection that leads him to embark on this growth journey. As an animated film for children’s audience, The Little Tiger Pier Hero shows the important qualities such as honesty and affection through the theme of delivering darts.
After answering the questions of the scarab, Xiao Hudun left the studio and continued her next trip to deliver darts. The scarab also changed from the questioner to the questioner. She will share her views on the film with you from the perspective of the children’s big sister.
Today’s film review Mtalk:We know that the scarab has been accompanying the children’s growth. What’s so special about The Little Tiger Pier Hero in your eyes for the children?
Scarab:First of all, this image is particularly attractive to them, and I also think that the dashing young man is very cute. In addition, this is a national film, like this ancient style, it can arouse children’s interest and exploration. Xiaohudun’s courage and integrity, as well as the family elements with his parents, are all shown in this film.
Today’s film review Mtalk:However, we found that Xiaohudun was not always so stable. At the beginning, Xiaohudun was very naughty and often did bad things with good intentions. What do you think?
Scarab:I think this is the true characteristic of children. Everything is not so perfect when he grows up. He has to challenge himself and try and make mistakes. In this process, children grow up. Therefore, I think everyone is saying that in cultivating children, there must be such a adversity quotient, and there must be some setbacks in the process of challenging yourself to complete the task. Will you be strong, stand up and finish it, or will you deny yourself when you face it? I think children can also get a lot of inspiration from the film in this process.
Our animators have been creating films for children that are close to their lives and make them love. The excellent works that a person saw as a child may affect his life. I hope that China filmmakers can create more educational films for children, and I hope that children who grow up watching excellent works will contribute to the future film industry in China.
How to fight Covid-19 vaccine? Here comes the authoritative guide!
1. At this stage, who are the key groups for vaccination in Covid-19?
The epidemic situation of COVID-19 in China is different from that of foreign countries, and the vaccine use strategy is also different. The main strategy of vaccination in Covid-19 needs to be considered in combination with the domestic epidemic situation and prevention and control objectives. At present, the significance of vaccination for key populations, on the one hand, is to protect this group of people, on the other hand, it is conducive to "external defense input and internal defense rebound" and to the overall epidemic prevention and control in China.
At present, the key groups of vaccination in Covid-19 mainly include those who are engaged in imported cold chain, port quarantine, ship pilotage, air crew, fresh market, public transportation, medical disease control and other industries with high infection risks; People who go to middle and high risk countries or regions to work and study.
2. Is it necessary to vaccinate Covid-19 vaccine?
It is necessary. On the one hand, almost all people in China have no immunity against Covid-19, and they are susceptible to Covid-19. After the onset of infection, some people will develop into critical illness and even cause death. After vaccination, on the one hand, most people can gain immunity; On the other hand, through the orderly inoculation of Covid-19 vaccine, an immune barrier can be gradually established in the population to block the epidemic of COVID-19.
3. How to get the Covid-19 vaccine and where to get it?
Vaccination in Covid-19 is carried out in vaccination units approved by local health administrative departments. Usually, the inoculation unit is located in the health service center, township health center or general hospital in the jurisdiction. If vaccination involves some departments or enterprises with relatively concentrated key targets, some temporary vaccination units will be set up locally according to the situation.
The health administrative department or disease prevention and control institution in the jurisdiction will also announce the vaccination units that can carry out Covid-19 vaccination as required, including the location and service hours. Please pay attention to the relevant information release platform.
Vaccination of most key groups is organized by the unit where the key groups are located, making an appointment, and assisting in vaccination work. For individuals who go to work and study in high-risk countries or regions, they can pay attention to the relevant service information of vaccination in Covid-19.
4. What are the taboos for vaccination?
The taboo of vaccination refers to the situation that vaccination should not be given. Because most taboos are temporary, you can be vaccinated later when the situation that caused the taboo no longer exists.
Before Covid-19’s vaccination plan and vaccination guidelines are not specified, Covid-19’s vaccination taboo shall be implemented according to the vaccine instructions. Usually, the taboos of vaccination include: 1. Those who are allergic to vaccines or vaccine ingredients; 2. People suffering from acute diseases; 3. Those who are in the acute episode of chronic diseases; 4. Those who are having a fever; 5. Pregnant women.
Five, how to find and grasp the taboo of vaccination?
In the process of operation, if the first dose of vaccine causes serious allergic reaction, and it cannot be ruled out that it is caused by the vaccine, it is not recommended to vaccinate the second dose. To understand the ingredients of the vaccine, people who have been allergic to the ingredients of the vaccine in the past cannot be vaccinated.
At the time of vaccination, the vaccination doctor should carefully ask the health status and past allergic history of the recipient. The recipient should truthfully report the health status, disease history and allergy history to the vaccination doctor. Vaccine contraindications should be included in the informed consent form.
6. Don’t you need to wear a mask after Covid-19 vaccination?
Before the population immune barrier is established, even if some people are vaccinated, everyone’s awareness of prevention and control and prevention measures cannot be relaxed. On the one hand, the success rate of vaccine immunization is not 100%, and a small number of vaccinated people may get sick during the epidemic period. On the other hand, in the absence of an immune barrier, Covid-19 is still easy to spread. Therefore, you should continue to wear masks after vaccination, especially in public places and crowded places. Other protective measures, such as hand hygiene, ventilation and keeping social distance, also need to be maintained.
Seven, how to form group immunity in the population through vaccination?
The infectivity of different infectious diseases is different, and the immunity level of people who block the epidemic of infectious diseases is also different. Generally speaking, the stronger the infectivity of infectious diseases, the higher the population immunity is needed. For example, measles and whooping cough are highly contagious, and if they are to be stopped, the immunity of the population should reach 90%-95%; To eradicate smallpox and polio, the population’s immunity should reach above 80%. When the population’s immunity reaches the above threshold, an immune barrier is established to block the spread of measles, whooping cough, smallpox and polio.
Population immunity is directly proportional to vaccine protection efficacy and vaccination rate. Therefore, to achieve sufficient population immunity, it is necessary to have a high enough vaccination rate, that is, the vast majority of people are vaccinated. On the other hand, if there are many people who don’t vaccinate or most people don’t want to vaccinate, they can’t form a solid immune barrier, and when there is a source of infection, it is easy to spread the disease.
8. Does Covid-19 vaccine need a cold chain? How to ensure the safety and effectiveness of Covid-19 vaccine during transportation and storage?
Vaccine is a biological product. To ensure the quality of biological products, they must be stored and transported in the specified cold chain state. So should the Covid-19 vaccine. "Vaccine Management Law", "Vaccine Storage and Transportation Management Standard" and "Vaccination Work Standard" all have specific provisions on cold chain requirements for vaccine storage and transportation.
When transporting vaccines, vaccine transportation enterprises should regularly monitor and record the temperature during transportation to ensure that the vaccines are in the specified temperature environment. When the vaccine is received, the receiving unit shall ask for and check the temperature monitoring records during the transportation.
In the process of vaccine storage, disease control institutions and inoculation units use thermometers or automatic temperature recorders to monitor the temperature of the refrigerator where the vaccine is stored, and measure the temperature once every morning and afternoon (the interval is not less than 6 hours), and fill in the temperature record table of cold chain equipment.
During the use of the vaccine, the vaccination unit shall store the vaccine in the refrigerator and freezer (bag). When storing and taking the vaccine, the door/cover of the refrigerator and freezer (bag) shall be closed in time, and the frequency of opening the refrigeration equipment shall be reduced as much as possible.
All relevant units should strictly abide by the specification requirements of the above links, so that the vaccine can be in the whole cold chain state and the quality of the vaccine can be guaranteed.
9. What is the suspected abnormal reaction to vaccination? What situations are included?
Suspected adverse reaction to vaccination (AEFI) refers to the reaction or event suspected to be related to vaccination after vaccination, also known as suspected vaccine adverse reaction. Including the following situations: adverse reactions of vaccines, reactions related to vaccine quality problems, reactions related to vaccination errors, psychogenic reactions and coupling reactions.
X. What is the adverse reaction of vaccine?
Adverse reaction of vaccine refers to the unexpected or unrelated reaction caused by the characteristics of vaccine itself, which is related to the individual differences of recipients. Adverse reactions of vaccines include general reactions and abnormal reactions. General reactions mainly refer to the transient and slight body reactions of the recipients, such as local reactions such as redness, induration and pain at the inoculation site, and systemic reactions such as fever, fatigue and headache. Abnormal reaction mainly refers to the related reaction that causes organ or function damage of the recipient, which is rare, such as acute severe allergic reaction.
XI. What is psychogenic response?
Psychogenic reaction refers to the reaction caused by the psychological factors of the recipients after vaccination, which is mainly caused by psychological pressure and anxiety during vaccination, without organic damage and has nothing to do with the vaccine. Some are "needle-dizzy" like manifestations, and some are "hysteria" like manifestations. Group psychogenic reaction may occur during group vaccination activities.
What is the coupling reaction?
Coupling disease (coupling reaction) refers to the fact that in the process of vaccination, the recipient is just in the incubation period or prophase of a disease, and it happens coincidentally after vaccination. Therefore, coupling disease (coupling reaction) is not caused by vaccination, has nothing to do with the vaccine, and is not an adverse reaction after vaccination. Sometimes the coupling disease after vaccination can’t be judged immediately, so it needs to be reported in time, and it also needs the institutions such as disease control and prevention to investigate and the expert group of investigation and diagnosis to make a diagnosis.
Thirteen, which circumstances do not belong to the abnormal reaction of vaccination?
Abnormal reaction of vaccination refers to the adverse drug reaction caused by qualified vaccine in the process of implementing standardized vaccination or after implementing standardized vaccination, and all parties concerned have no fault. The following situations do not belong to the abnormal reaction of vaccination: general reaction, vaccine quality accident, vaccination accident, coupling disease (coupling reaction) and psychogenic reaction.
XIV. How is the monitoring of suspected adverse reactions to vaccination carried out in China?
The Vaccine Management Law, the National Monitoring Plan for Suspected Adverse Reactions of Vaccination, and the Measures for Identification of Adverse Reactions of Vaccination have clear provisions on monitoring and reporting of suspected adverse reactions of vaccination.
Specific measures include defining the responsible reporting unit, the responsible reporter, the content and time limit of the report, and stipulating the standards of suspected vaccine adverse reactions that need to be investigated, and the diagnosis of abnormal reactions needs to be completed by the investigation and diagnosis expert group, and the identification needs to be completed by the provincial and municipal medical associations. The monitoring of suspected vaccine adverse reactions is realized through the monitoring information system established by China CDC, and information sharing is realized between CDC and ADR monitoring institutions. Disease control institutions at all levels and adverse drug reaction monitoring institutions will also regularly analyze and evaluate the monitored information. If there is a major event, it will be analyzed and evaluated in time.
The systematic and standardized monitoring of vaccine adverse reactions in China started in 2005. With the development and deepening of the work, the monitoring level of vaccine adverse reactions has been greatly improved. In 2011 and 2014, the ability of the World Health Organization (WHO) to monitor adverse reactions in China’s national vaccine supervision system was evaluated, and the monitoring indicators of adverse reactions of vaccines met or exceeded the WHO evaluation standards.
15. What is the protection durability of Covid-19 vaccine currently used in China?
Covid-19 vaccine is a newly developed and put into use vaccine, which needs continuous monitoring and related research after large-scale vaccination to accumulate more scientific evidence and evaluate the protection durability of Covid-19 vaccine.
16. Can Covid-19 vaccines from different manufacturers replace vaccination?
At present, there is no evidence that different manufacturers or different kinds of Covid-19 vaccines can replace vaccination. It is suggested that the same vaccine from the same manufacturer should be used to complete the vaccination at this stage.
17. What should we pay attention to in the process of vaccination in Covid-19?
In the process of vaccination, the recipients should pay attention to and cooperate with the following matters:
Before vaccination, you should know about COVID-19’s disease, Covid-19’s vaccine and vaccination process in advance.
When vaccinating, you need to bring relevant certificates (ID card, passport, etc.), do personal protection according to local prevention and control requirements, cooperate with the on-site vaccination staff to ask, and truthfully provide information such as my health status and vaccination contraindications.
After inoculation, you need to stay for 30 minutes; Keep the skin of the inoculated area clean and avoid scratching the inoculated area with your hands; If there is any suspected adverse reaction, report it to the inoculation unit and seek medical treatment in time if necessary.
Eighteen, why should I stay on observation for half an hour after vaccination?
After vaccination, a very small number of people may have acute allergic reactions and syncope. Acute allergic reactions that seriously endanger life safety often occur within 30 minutes after vaccination. In case of acute allergic reaction, you can take timely treatment measures at the scene. Syncope also occurs mostly within half an hour after inoculation. If you leave the observation site immediately after inoculation, you may cause accidental injury to the recipient due to syncope. Therefore, the recipients need to stay in the designated area of the vaccination unit for half an hour after vaccination.
Nineteen, Covid-19 vaccine in the human body is how to play a role?
After vaccination, the human body will produce protective antibodies, and some vaccines will also make the human body produce cellular immunity and form corresponding immune memory. In this way, the human body has immunity against diseases. Once Covid-19 invades the human body, antibodies produced by vaccines and cytokines released by cellular immunity can identify, neutralize or kill the virus, and immune memory can quickly mobilize the immune system to play a role, so that the virus cannot continue to proliferate in the body, thus achieving the purpose of preventing diseases.
Twenty, after vaccination, how long will it take to produce antibodies against Covid-19?
According to the previous clinical trial of inactivated vaccine in Covid-19, after about two weeks of the second dose of inactivated vaccine, the vaccinated population can produce better immune effect.
Twenty-one, after the mutation in Covid-19, is Covid-19 vaccine still useful?
Virus is one of the simplest organisms, and its proliferation depends on living cells. In the process of proliferation, the virus will mutate. From the global monitoring of Covid-19 mutation, there is no evidence that virus mutation will invalidate the existing Covid-19 vaccine. However, the World Health Organization, research institutions in various countries and vaccine manufacturers are paying close attention to the variation in Covid-19, and are also carrying out related research, which will provide early warning and scientific analysis basis for the subsequent vaccine development and application.
Twenty-two, if ordinary people have the willingness to vaccinate in Covid-19, can they sign up for vaccination?
At present, China’s vaccination strategy is to follow the "two-step" plan, and the first step is the vaccination of key populations. In the second step, more vaccines will be put into use as the vaccine is approved for marketing and the vaccine output is gradually improved. By carrying out vaccination in an orderly manner, the eligible public can achieve "all the answers", gradually build an immune barrier among the crowd, and control the prevalence of COVID-19 in China.
Twenty-three, people who are not included in the key population and have not been vaccinated with Covid-19 vaccine, what protective measures should be taken?
At present, China’s vaccination strategy is to follow the "two-step" plan. The first step is the vaccination of key populations, and the second step is the vaccination of other populations. In the process of epidemic prevention and control in COVID-19, all the non-vaccine prevention and control measures implemented in China are very effective. Although the public may not be vaccinated for the time being, there are still many effective prevention and control measures, such as wearing masks, keeping social distance, washing hands frequently and ventilation.
24. What are the common adverse reactions of vaccination in Covid-19?
From the results of clinical trials of Covid-19 vaccine and the information collected during emergency use, the common adverse reactions of Covid-19 vaccine are basically similar to those of other vaccines that have been widely used. Common adverse reactions are mainly manifested as redness, induration and pain at the inoculation site, as well as clinical manifestations such as fever, fatigue, nausea, headache and muscle soreness.
Twenty-five, what factors may affect the vaccination effect of Covid-19 vaccine?
Usually, factors such as pathogen, vaccine characteristics and recipient status affect the vaccination effect of the vaccine. In the process of vaccine development and use, in order to ensure the vaccination effect, the above factors are all within the scope of consideration. As a brand-new vaccine, Covid-19 vaccine needs further observation and research.
Twenty-six, have been infected with Covid-19, do you still need to be vaccinated with Covid-19 vaccine?
For most infectious diseases, people will have certain immunity after being infected with pathogens, and this group of people usually do not belong to the vaccination target, such as smallpox, measles, rubella, chickenpox and other diseases. At present, although there are reports of secondary infection in people who have been infected with Covid-19, the problem is still a case and has not been widespread, and more follow-up studies are needed to reach a conclusion. For the known confirmed cases and asymptomatic infected persons in COVID-19 before vaccination, it is not recommended to vaccinate Covid-19 vaccine at present; Anyone who has not been clearly infected with Covid-19 or suffered from COVID-19 can be vaccinated if they meet the vaccination conditions.
27. Will our prevention and control measures be adjusted after the vaccination?
For individuals, the protective effect of vaccination is not 100%, and it takes some time to produce protective antibodies; For the population, Covid-19 is still easy to spread without forming an immune barrier. Therefore, in order to prevent the COVID-19 epidemic from rebounding, other prevention and control measures should be adhered to at this stage, including wearing masks, keeping social distance, washing hands frequently, ventilation and other protective measures.
Twenty-eight, Covid-19 vaccine how to carry out the whole traceability work?
"Vaccine Management Law" requires the state to implement the whole-course electronic traceability system of vaccines. After the vaccine goes on the market, there should be accurate and standardized records in all aspects, such as production, transportation, storage and transportation, use, etc. The information recorded in the whole process includes vaccine varieties, vaccine manufacturers, dosage forms, specifications, batch numbers, expiration dates and vaccination case information, etc. The areas where information management is realized will be entered into the electronic information system in time, and the above information will be traced back to the whole process of vaccine circulation and use through the electronic information system and other means.
Twenty-nine, do you need to test for antibodies before deciding whether to vaccinate Covid-19 vaccine?
The production of specific antibodies in human body is generally obtained by natural infection or vaccination. At present, it is not completely clear what level of antibody is needed to prevent COVID-19. It is suggested that anyone who meets the vaccination conditions can be vaccinated as long as they are not clearly infected with Covid-19 or have suffered from COVID-19, and there is no need to test whether there are antibodies before vaccination.
30. Will Covid-19 vaccine need to be vaccinated every year like influenza vaccine?
Usually, factors such as pathogen, vaccine characteristics and recipient status affect the vaccination effect of the vaccine. Influenza virus mutates quickly, and the protection period of influenza vaccine is short, so it needs to be vaccinated every year. Although there has been a certain degree of mutation in Covid-19, according to the information published on the website of the World Health Organization, there is no evidence that the existing Covid-19 vaccine is invalid in view of the mutation in Covid-19 in Britain, South Africa and other countries. Whether Covid-19 vaccine will be vaccinated every year like influenza vaccine needs to continue to study the influence of virus variation on vaccination effect and the protection durability of the vaccine.