Beijing Zhengban made [1999] No.44
The people’s governments of the districts and counties, the commissions, offices and bureaus of the municipal government, and the municipal institutions:
According to the decision of the 20th Mayor’s Office Meeting, the Municipal Administration Committee, the Municipal Planning Bureau, the Municipal Administration for Industry and Commerce, the Municipal Environmental Sanitation Bureau, the Municipal Bureau of Gardens, the Municipal Public Security Traffic Management Bureau and other departments have formulated the Implementation Plan for the Rectification of Outdoor Advertising in Beijing. This plan has been agreed by the leaders of the municipal government and is hereby printed and distributed to you. Please implement it carefully.
July 13th, 1999
Beijing’s implementation plan for rectifying outdoor advertising
(July 2, 1999)
In order to further strengthen the management of outdoor advertising, and promote the standardized, orderly and healthy development of outdoor advertising, according to the Advertising Law of People’s Republic of China (PRC), relevant laws and regulations and the Regulations of Beijing Municipality on the Administration of Outdoor Advertising, and according to the decision of the 20th Mayor’s Office Meeting, the implementation plan for rectifying outdoor advertising in this Municipality is formulated.
First, the guiding ideology of rectification
In line with the requirements of the Beijing Urban Master Plan, with the goal of reaching the city appearance and environmental level of a modern international metropolis, we will strengthen the efforts to rectify outdoor advertising, so as to make outdoor advertising in the capital standardized, orderly and healthy, and greet the 50th anniversary of the founding of the People’s Republic of China with a good city appearance and image.
Second, the scope and focus of rectification
Within the administrative area of this Municipality, outdoor advertisements that violate the Advertising Law of People’s Republic of China (PRC), relevant laws and regulations and the Regulations of Beijing Municipality on the Administration of Outdoor Advertising, fail to be approved by the relevant provisions of the municipal government and are set up without approval, are inconsistent with urban planning, affect the appearance of the city, occupy green space or block green landscape, affect architectural style, hinder traffic safety and other unreasonable settings are all within the scope of this rectification. At the same time, it is necessary to review the outdoor advertisements that have been approved. The municipal government will formulate measures for the rectification of outdoor advertising in Baiyi Road, Haidian District.
The focus of this rectification is: (1) Commercial and public welfare outdoor advertisements on Chang ‘an Street and its extension line, Yingbin Line, Second Ring Road, Third Ring Road, Capital Airport, Beijing Railway Station, Qiansanmen Street, Beijing West Railway Station and Asian Games Village, as well as Capital Airport Road, Jingchang Expressway, Jingtong Expressway, Jingjintang Expressway (Beijing Section) and Jingshi Expressway (Beijing Section).
(two) Chang ‘an Avenue and its extension line, welcome line and the self-designed signboards set up in the Capital Airport, Beijing Railway Station and Beijing West Railway Station, as well as signboards on buildings with unique styles in other areas.
(three) for the large single-column billboards set in the downtown area (including around the Second Ring Road), we must resolutely dismantle them.
For the advertising media that should not be set up in key roads and key areas, the content can be set up in commercial areas or other general areas, and appropriate migration should be made according to the planning requirements and approval procedures to ensure the smooth progress of the key rectification work.
Third, the implementation steps
Prospecting stage (16-31 July 1999).
Under the leadership of the relevant district governments, led by the District Municipal Management Committee (or the Construction Management Committee), in conjunction with the relevant departments, in accordance with the rectification requirements of this plan, conduct a self-examination on the outdoor advertising settings within their respective jurisdictions, and summarize the self-examination and handling opinions, and report to the office of the leading group for the examination and approval of outdoor advertising in July 31, 1999.
(2) Examination and approval stage (August 1-15, 1999).
The members of the leading group for the approval and management of outdoor advertising in the city shall follow the principle of "seeking truth from facts, distinguishing the situation, handling it as appropriate, and rectifying it while approving it". Conduct a joint audit of the self-examination and handling opinions of each district, put forward opinions, and report to the leading group for approval and management of outdoor advertising for approval before implementation.
(3) remediation stage (August 16 to September 10, 1999).
According to the guiding ideology of rectification, dispose of the outdoor advertising media that have been set up as appropriate;
1. If the outdoor advertising media basically meets the relevant provisions in terms of setting location, specifications, form, quantity and release content, it shall be dealt with according to the ways of retaining, dismantling due and taking back participation in bidding, etc., depending on different situations;
2. If there are some problems in the location, specification, form, quantity and release content of outdoor advertising media, and they can basically meet the requirements after rectification within a time limit and redesign, they will be dealt with according to different situations, such as being considered to be retained, dismantled due, and taken back to participate in bidding;
3. If there are serious problems in the location, specification, form, quantity and content of outdoor advertising media or other aspects, the relevant departments should resolutely dismantle them according to law.
(4) Inspection and acceptance stage (September 11-15, 1999).
The office of the leading group for the examination and approval of outdoor advertising in the city shall organize relevant departments to inspect the rectification of outdoor advertising in each unit. Where the setting is approved after examination and approval or rectification, the setting unit shall go through the corresponding formalities at the municipal or district outdoor advertising examination and approval management department according to the regulations. If it is not retained after examination and approval, the relevant department shall order the establishment unit to dismantle it within a time limit; Those that fail to be dismantled within the prescribed time limit shall be severely punished by the relevant departments in accordance with the "Regulations on the Administration of Outdoor Advertising in Beijing".
Four, strengthen organizational leadership, clear division of responsibilities.
The outdoor advertising rectification work involves a wide range, strong policies and great difficulties. All relevant departments, units and regions should attach great importance to it, strengthen organizational leadership, and pay attention to handling the following five relations in the process of organization and implementation: First, reflect the relationship between Beijing’s urban nature as a political and cultural center and economic development; Second, the relationship between short-term rectification and long-term standardized development; Third, the relationship between public service advertising and commercial advertising; Fourth, the relationship between protecting the style of the ancient capital and developing outdoor advertising; Fifth, the relationship between night lighting and outdoor advertising.
All members of the leading group for the examination and approval of outdoor advertising in the city should concentrate their efforts, cooperate closely and work together to successfully complete the rectification work. The specific responsibilities of the relevant departments are as follows:
(a) the city outdoor advertising approval management leading group is responsible for formulating the deployment of remediation plans, examining and approving the self-inspection situation and handling opinions of relevant districts, supervising and inspecting the progress of remediation, and organizing the inspection and acceptance work.
(two) the Municipal Management Committee is responsible for formulating the detailed rules for the implementation of the "Regulations on the Administration of Outdoor Advertising in Beijing" as soon as possible in conjunction with the Legislative Affairs Office of the municipal government. The Municipal Management Committee is responsible for formulating the bidding scheme for the right to use outdoor advertising, and organizing the auction and bidding of advertising media.
(3) The Municipal Planning Bureau is responsible for formulating the zoning control plan of outdoor advertisements in this Municipality in conjunction with relevant departments and the relevant provisions on setting up outdoor advertisements on buildings; The outdoor advertising is inconsistent with the city planning, and shall be punished by the administrative department of city planning according to law.
(4) The Municipal Administration for Industry and Commerce is responsible for strengthening the supervision and management of advertising contents and enterprise qualifications, and shall punish units that set up advertisements in violation of the Advertising Law of People’s Republic of China (PRC) and other relevant laws and regulations and the Provisions of Beijing Municipality on the Administration of Outdoor Advertising.
(5) The Municipal Public Security Traffic Management Bureau is responsible for setting up outdoor advertisements by using traffic safety facilities and traffic signs, or setting up outdoor advertisements that affect the use of traffic safety facilities and traffic signs and hinder the safe sight distance and the passage of vehicles and pedestrians, and will be punished in accordance with the relevant laws, regulations and rules of the state and this Municipality.
(six) the city appearance supervision corps or the urban management supervision department is responsible for the outdoor advertising facilities set up without approval, and shall be dismantled according to law; Units that have been approved for establishment but are poorly managed and affect the appearance of the city shall be punished according to law.
(seven) urban greening management departments at all levels shall be responsible for setting up outdoor advertisements for units that occupy green spaces or block green landscapes, and shall be punished according to law.
(8) Municipal facilities management departments at all levels are responsible for setting up outdoor advertisements on municipal public facilities such as power poles, telecommunication poles, tram poles, street poles, overpasses, overpasses and underground pedestrian crossings without approval, occupying pedestrian walkways to set up outdoor advertisements and signboards without approval, and units that have been approved to set up but are poorly managed and affect the normal use of municipal public facilities will be punished according to law.
(9) The Municipal Highway Bureau and other relevant administrative departments are responsible for setting up outdoor advertisements on both sides of the expressway (including within 100 meters outside the protective net) without approval, and will be punished according to law.
(ten) to meet the 50th anniversary of the founding of the people’s Republic of China, the leading group for comprehensive rectification of Chang ‘an Avenue and its extension line is responsible for the rectification of outdoor advertisements within the scope of rectification of Chang ‘an Avenue and its extension line.
(11) The relevant district governments are responsible for completing the rectification of outdoor advertisements within their respective jurisdictions on schedule, organizing and selecting competent personnel to participate in this work, and designating 1 to 2 people to be responsible for daily work, so as to ensure that personnel are in place.
(twelve) the propaganda department should strengthen the publicity of the rectification work and related policies, unify their thinking, raise awareness, and ensure the smooth completion of the work.
(thirteen) the supervision department should strengthen the administrative supervision of all units, and the units that do not implement the provisions of this plan and fail to complete the prescribed tasks according to their duties should be investigated for their leadership responsibilities.