Recently, the topic of sharing the price increase of charging treasures has rushed to the hot search. Beijing Youth Daily reporter saw that at present, the price of most charging treasures is 3-4 yuan per hour, and the highest is up to one hour in 10 yuan. Consumers said that they can’t see the price before renting, and hope that manufacturers can increase price transparency.
High price and slow charging.
Shared charging treasure was spit out.
The reporter of Beiqing Daily learned that the price of most charging treasures in Beijing urban area is 3 yuan/hour, while the price of most charging treasures in Sanlitun business district is 4 yuan/hour, and one place reaches 6 yuan/hour. Some netizens reported that the shared charging treasure in some areas needs 10 yuan for one hour.
The reporter of Beiqing Daily saw next to a vertical charging treasure cabinet in Sanlitun that seven or eight people were lending and returning charging treasures in front of the cabinet within five minutes.
"When it was cheap a few years ago, it was one or two yuan an hour. In recent years, it seems to be three or four yuan." Many consumers said, "4 yuan’s charging treasure is expensive, and you can buy a charging treasure after renting it for ten times."
Many users also said that the shared charging treasure is slow to charge. The reporter of Beiqing Daily randomly rented charging treasures from three different platforms, and the display of Meituan was 5V=2.4A, which is 12W；; Monster charging display 5.0V=2.0A, that is, 10W；; The display of small electricity is 5V=2.1A, which is 10.5W. At present, the charging interfaces of mainstream mobile phones are all at 67W and 120W. This means that if it can be fully charged in about half an hour, it will take at least 4 hours for the charging treasure to be fully charged with an ordinary capacity mobile phone battery. This means that it takes consumers about 12-40 yuan to fully charge the electricity once.
Merchants set their own prices.
The platform is still "burning money for the market"
The reporter of Beiqing Daily found that there are mainly four shared charging treasure industries: Meituan, Monster Charging, Small Power and Street Power. Many platform operators have revealed that "the rental price of charging treasure is determined by the merchants, and the platform does not interfere much." When asked whether it is reasonable to price 5 yuan /30 minutes or 9 yuan/hour in busy areas, they all said that it is still within a reasonable range. Only when the price is too high and no one rents it, the platform will provide some suggestions to help merchants get profits.
Chen Liteng, an e-commerce analyst of life service in the E-commerce Research Center of Netscape Society, said that the shared charging treasure in the past had unlimited scenery. However, the single profit model made it difficult for the shared charging treasure to develop further, and the market’s enthusiasm for the shared charging treasure was also declining.
The reporter of Beiqing Daily learned that the financial report of Monster Charging in the first quarter of 2022 showed that the operating income in the first quarter of this year was 737.1 million yuan. From the operational data, the POI and the cumulative number of registered users of Monster Charging maintained a growing trend, and 12 million new users were added this quarter, with the cumulative number of registered users reaching 298.9 million and the number of online shared charging treasures reaching 5.7 million. However, in this case, its net loss reached 96.41 million yuan, compared with a profit of 15.1 million yuan in the same period last year. This is the third consecutive quarter that Monster Charge has suffered a loss, and the loss has an expanding trend.
The listing plan of Xiaodian Technology has also run aground. According to its prospectus, Xiaodian Technology achieved net profit of-36 million yuan, 137 million yuan and-104 million yuan respectively from 2018 to 2020, and the adjusted net profit was-45 million yuan, 194 million yuan and-107 million yuan respectively. According to its prospectus, the incentive fees paid to point partners and channel partners are 105 million yuan, 715 million yuan and 1.013 billion yuan respectively, accounting for 25%, 44% and 53% of revenue respectively. A similar situation can be found in the financial report of monster charging. This means that platform companies are very dependent on channels and are still in the stage of "burning money" for market share.
Single income restricts development
The opaque charging standard affects the experience.
"The shared charging treasure of the same brand has different charging standards in different scenarios, and there are no specific rules for publicity, which leads to the phenomenon that most users of the shared charging treasure are related to the unreasonable charging of products." Some people believe that "the problem of different charging standards will affect the user experience, which will lead to a decline in the reputation of the industry and the loss of users. The single profit model is the main problem facing the shared charging treasure, which restricts the further development of the industry."
However, analysts believe that product leasing is still the core business model of the shared charging treasure industry due to the limited factors such as small competition barriers for enterprises and low switching costs for users. But at the same time, brands are actively exploring other business models, such as developing customized products and cross-border cooperation.
Text/reporter Wen Wei Intern Zhuang Yuying
Coordinator/Yu Meiying