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On the 39th day after Zhou Zhe’s death, "Office Xiao Ye" officially resumed the video update. And Zhou Zhe’s life, forever fixed at the age of 14.

On August 22nd, Zhou Zhe and Xiaoyu, two girls in Zaozhuang, Shandong Province, imitated the short video released by online celebrity, and exploded when they made their own popcorn in household cans, killing one person and injuring another. Zhou Zhe’s family said in an interview with the media that the two girls used their mobile phones to watch a short video of "Pop-can Homemade Popcorn" posted by online celebrity called "Office Xiao Ye" in Tik Tok.

Zhou Zhe’s death has aroused great public concern. The responsibility of family members, "Office Xiao Ye" and short video platform has become the focus of hot discussion. The "Office Xiao Ye" team reached a settlement agreement with the families of the two girls by paying aid. After the accident, Zhou Zhe’s family also contacted the Tik Tok platform, hoping that the other party would be responsible for the consequences of its poor supervision. "But they shirked that they are customer service and can’t manage this matter." Zhou Zhe’s father told reporters.

Zhang Shiwen, a lawyer of Shanghai Huiye Law Firm, said that bailout money is an economic subsidy provided by one party to the other for humanitarian reasons, not a legal definition. The party providing the aid is not necessarily at fault. The compensation is usually the money paid by the responsible party to the injured party.

Today is the 49th day of Zhou Zhe’s death. By the end of July, Zhou Zhe’s family didn’t wait for compensation, only "relief money". No one admitted responsibility for Zhou Zhe’s death except Zhou Zhe’s parents.

Although the short video of "Pop-can Homemade Popcorn" released by "Office Xiao Ye" has been removed from the shelves in Tik Tok, when the reporter searched on other short video platforms with related keywords, it was found that there are still similar videos spread without safety tips.

The question that the public cares about is: Can Zhou Zhe’s death bring about changes? How to avoid the recurrence of tragedies in the future?

Chen Tangfa, a professor at the School of Journalism and Communication of Nanjing University and a scholar of media law, believes that the platform party should do its duty to remind the spread of short video content with obvious risk or probability of injury on the premise that minors constitute an important component of its users. In addition, he suggested that the relevant departments should increase their legal obligations to short video uploaders. "Short video producers should be required to give necessary explanations on the possible dangers of their videos and how to avoid them."

Traceability:

Two underage girls imitated "pop-can homemade popcorn", one died and one was injured.

On August 22, 14-year-old Zhou Zhe and 12-year-old Xiao Yu exploded while making popcorn in household cans.

In an interview with the media, Zhou Zhe’s family said that the two girls watched a short video of "Pop-can Homemade Popcorn" posted by online celebrity called "Office Xiao Ye" on Tik Tok on the same day, so they also learned to make popcorn. The first time alcohol was ignited, the corn did not turn into popcorn, and after alcohol was poured again, it exploded.

Both girls were burned to varying degrees. Among them, 14-year-old Zhou Zhete was severely burned to 96% and died on September 5.

This incident has aroused public concern. Regarding who should be responsible for the accident, Zhou Zhe’s family believes that the family members are responsible, but the video publisher "Office Xiao Ye" and the platform Tik Tok are also responsible. They have proposed to sue the video publisher and the short video platform.

"Office Xiao Ye" responded in Weibo, saying that Zhezhe’s and Xiaoyu’s accidents were by no means imitating their own videos, but they were willing to provide whatever help they could for Xiaoyu’s follow-up treatment and Zhezhe’s family, and would continue to launch strict self-examination, permanently removing all videos with potential security risks from their accounts on the whole platform.

According to the Beijing News, representatives of the "Office Xiao Ye" team went to Zaozhuang, Shandong Province on September 16th to meet and discuss with Zhou Zhe and Xiaoyu’s family members. The two sides agreed not to consider the division of responsibilities, but only to talk about how to deal with the aftermath. Later, on 17th and 18th, the "Office Xiao Ye" party reached a settlement agreement with Zhezhe and Xiaoyu’s family one after another, giving them a one-time aid.

Zhang Shiwen told reporters that aid money is common in reconciliation and mediation mechanisms. "From a legal point of view, the party providing the aid is not necessarily at fault, and the amount is not specified."

Zhang Shiwen also mentioned that according to the law, compensation is usually paid by the responsible party to the injured party, "that is, the responsible party damages the interests of others in the course of its behavior and pays the injured party in cash, in kind and other material ways. The calculation method of compensation will have a corresponding legal basis and the amount is usually greater than or equal to the losses actually suffered by the injured party (such as property losses, personal injuries, etc.). "

Less than a month after the signing of the settlement agreement, "Office Xiao Ye" took the lead in restoring the video update of Weibo’s account on October 14th. Subsequently, it was resumed and updated on today’s headlines, watermelon videos, WeChat WeChat official account, volcano videos and platforms such as bilibili and Tik Tok.

The reporter tried to contact the two parties about the content of the agreement. Zhou Zhe’s father said that when signing the agreement, he had promised the other party not to disclose the settlement information. The "Office Xiao Ye" party failed to give the reporter’s WeChat application, and Weibo and WeChat WeChat official account did not reply to their private letters about the interview.

Regarding the prosecution of the Tik Tok platform mentioned earlier, Zhou Zhe’s father told reporters that the matter has been handled. When he signed a settlement agreement with "Office Xiao Ye", he agreed not to pursue their responsibility with the Tik Tok platform. "I can’t break my promise and can’t pursue it again."

According to Peng Dingdai, a professor at Nanchang University Law School, there are three types of subjects who should bear the responsibility in this accident. One is the guardian of the minor who has no ability to distinguish and control certain things, that is, the parents of the victim; The second is the producer of the video. As an adult, he should expect others to imitate his video, which is likely to lead to danger, so he should give safety tips in prominent parts of the video. The platform for video distribution is the third party that needs to be responsible.

"The platform should fulfill its obligation to censor videos containing bad information, including those that are dangerous, lead people to commit suicide, pornographic, etc." As for the specific responsibility, Peng Dingdai said that evidence is needed in law.

Phenomenon:

Short video imitation causes casualties or public security incidents from time to time.

A Jian still has a scar on his right eyelid, which was left after he failed to imitate an action challenge short video called "double somersault".

This is an action that needs to be completed with friends, that is, two people stand face to face, one person bends down and puts his hands out from the middle of his legs; The other person grabs his outstretched hands and flips them up 180 degrees. If he succeeds, he will finish riding his waist, and if he fails, he will be injured.

Two years ago, when the short video was just on fire, A Jian liked to watch some creative, spoof and interesting videos. After watching many short action videos, he chose some actions suitable for challenging with his friends and successfully completed them many times. A Jian told reporters that he also watched a lot of highlights of the failure of such action challenges. "I feel that I have no problem and I can do it completely."

Unexpectedly, failure came. When challenging "double somersault" with a new friend, the other party used too much force when turning up, and the direction was not accurate. His forehead suddenly hit Ajian’s glasses. "The glasses burst on the spot and his eyes could not be opened."

Recalling the scene at that time, A Jian was scared in his heart. "Fortunately, it is not serious, otherwise his eyes may be blind."

A Jian’s injured right eye and cracked glasses (photo courtesy of the client)

The reporter then searched and found that the video of "double somersault" can still be seen on many platforms, and some of them have added a warning that "this behavior is risky, please don’t imitate it easily", but there are still more videos not attached. Such casualties or public security incidents caused by imitating short videos have occurred many times in all parts of the country.

According to Hubei Jingshi, last year, a father in Wuhan also failed to challenge his two-year-old daughter to "double somersault", and missed when he flipped 180 degrees upwards, resulting in the child’s head landing, serious spinal cord damage and inability to move his upper body.

Also last year, "Live Hainan" reported that three children in Ding ‘an County, Hainan were injured by firecrackers because they imitated the live video of fast hands to make "Mountain Pig Cannon"; The Legal Evening News reported that an 8-year-old boy in Xi ‘an, Shaanxi Province, imitated the video of Tik Tok’s "sticky tape on the door", causing his 6-year-old brother to fall and be covered in blood.

According to Weibo, the official of Shaoshan Public Security Bureau, Hunan Province, two men who had drunk were driving their motorcycles home, so they imitated a short chat-up video and blocked a lady on the road. After the police arrived at the scene, the two men also pushed and insulted the police. Finally, the two were sentenced to administrative detention for 20 days respectively.

According to Zhang Shiwen’s analysis, video publishers generally have a mature operation team and a huge fan base. Short videos are widely spread on the Internet as soon as they are issued, and video viewers lack professional guidance when imitating short video content, which is more likely to be dangerous.

Behind:

Netizens imitate short videos and have frequent accidents. online celebrity earns considerable income by realizing traffic.

The "Xiao Ye in the Office" in the incident of "Girl Imitates Homemade Popcorn and Dies" was hailed as the first online celebrity in 2017. She became popular on the Internet with her brain-opening food videos. Her representative works include cooking hot pot with a water dispenser in the office, roasting fat beef with an iron, and spreading pancakes in the box.

With its huge traffic, "Office Xiao Ye" realized the realization of revenue and performed well in entering overseas platforms. According to a special report in The China Journal, she ranks first in the number of fans in China, a YouTube platform. Previously, NoxInfluencer, a platform for analyzing YouTube’s online celebrity data, announced the income of YouTube in online celebrity: the monthly income of advertising alliance in office Xiao Ye is 4.59 million, and the annual dividend is expected to be 55.08 million.

However, Nie Yangde, CEO of Xiao Ye’s Onion Video, once told the media that the data is not true, but Xiao Ye’s income on YouTube is indeed considerable.

When the reporter browsed the Tik Tok platform, he found a short video producer "Wanzi Mo" who is as creative as "Office Xiao Ye". She has more than 8 million fans and was certified as "creator of quality life field" in today’s headlines.

In the video, the self-made barbecue grill, juicer, etc., the sharp objects such as wood saws, chainsaws, sickles, etc. are still visible, and several videos browsed randomly by reporters have no step descriptions and safety risk tips, so users, especially minors, are prone to accidents when imitating.

In the name of business cooperation, the reporter consulted the company where "Wanneng Zimo" is located, and the other party replied to an October business price publication.

In the example, the reporter saw that in a short video platform, the company’s 11 IP accounts have different charges for business promotion according to the total number of fans, the total number of works and the total number of likes. In the promotion of 0-20 seconds, the "hand price" ranges from 7800 yuan to 108000 yuan, and in the range of 21-60 seconds, the price ranges from 9000 yuan to 180000 yuan.

In this network era, everyone can be a online celebrity, and it can be a fire in minutes. For users, in addition to watching these videos released by online celebrity, many ordinary people also want to pick up their mobile phones and shoot videos to get more likes and onlookers.

At this time, imitatable content is more likely to stimulate users to spread. In particular, fun, interesting, novel and even curious movements, dances and plots are all elements that users prefer to imitate. These conditions are often linked to their traffic and are easily recommended by the platform and become explosions.

The short video platform quickly gathers users of the same kind by challenging, bringing topics, bringing labels, etc., so the popular short videos such as "splashing water into ice" and "ice drift" are all dangerous, the former may be scalded, and the latter will lead to drowning.

According to media reports, in the first two days of this year, there were three drowning accidents caused by driving on the ice in Shanxi, Tianjin and Heilongjiang.

The reporter searched for "splashing water into ice" under the "topic" column of Tik Tok platform and the "tag" column of Aauto Quicker platform, and found that there were 9,388 videos under the topic of the former platform, with a broadcast volume of 240 million times, while there were 219 works in the tag of the latter. The reporter randomly browsed several videos on the two platforms and found that there were no security risks.

After the girl passed away imitating homemade popcorn, the related videos have been removed from the Tik Tok platform. However, when the reporter searched on other short video platforms with related keywords, he found that there are still similar videos without safety tips.

Expert:

The short video platform needs to consider both economic and social benefits.

Accidents happen frequently when imitating short videos. Why are there still many video contents with hidden risk factors in major short video platforms?

Chen Tangfa believes that this is because the iron law of market economy-"high risk must be accompanied by high return" is also reflected in the pursuit of Internet content. "The curse of’ traffic is king’ urges network service providers to ignore content security intentionally or unintentionally, and’ risk’ can become a’ selling point’."

After such accidents, short video platforms have repeatedly fallen into controversy. Tan Tian, a professor at the School of Journalism and Communication, Jinan University, said that the platform has the responsibility to regulate and explain such videos with security risks and involving technology.

"Office Xiao Ye" once said in an apology that he was reminded by a private letter from @ Chengdu Public Security Fire Brigade Guan Wei before he realized that there might be security risks in the video. Later, they added dangerous operation tips to videos that thought there were hidden dangers. "Now it seems that such tips are far from enough." She wrote.

Tan Tian told reporters that for this kind of online celebrity who has reached a certain number of fans, the greater the traffic, the greater the social responsibility, and their every move will have an impact. "online celebrity is not aware of this (safety hazard) problem, and the platform side should strengthen supervision."

Peng Daiding believes that maintaining a civilized, clean and green network environment is not only a legal responsibility, but also a social responsibility for platform operators.

"(The platform side) can’t just be an indicator of profit, but should assume corresponding social responsibilities and consider economic and social benefits as a whole."

With the rapid development of short video industry, chaos followed. From the recent death of "girls imitating homemade popcorn" to the collective praise of underage mothers before, from eating raw pork to using "dirty jokes" and other eyeballs, strengthening supervision has long been a public concern.

The government level has responded one after another. The relevant regulatory authorities have talked about the short video live broadcast platform many times, asking it to further improve the mechanisms such as content review and release, security policy management, and use the correct values to guide the algorithm to create a clean and honest cyberspace for the majority of netizens, especially teenagers.

On January 9th this year, China Network Audiovisual Program Service Association issued two industry specifications, namely, Management Specification for Network Short Video Platform and Detailed Rules for Auditing Standards for Network Short Video Content. The requirements for the network platform are higher, the standards for content audit are stricter, and the platform management is more operational.

In order to prevent minors from indulging in short videos, since April this year, the National Network Information Office has guided short video platforms such as "Tik Tok", "Aauto Quicker" and "Volcano Video" to pilot the online anti-addiction system for teenagers.

For the supervision of short video platforms, Peng Daiding believes that the platform itself can pre-audit the video content by using automatic identification and other technical means, while for those whose technical audit can not meet the requirements, it is necessary to invest some funds to strengthen manual audit.

Tan Tian suggested that the platform should set certain standards for the uploaded video content, and any citizen can report any violation of the standards. In terms of manual audit, he said that the platform can mobilize netizens or relevant experts and scholars to set up professional committees.

"Some of them can be handled by algorithms and machines, and some of them can’t be handled. They must be manually reviewed. Is there anything wrong with the content and whether there are any security risks? Will it induce young people, especially those with large fans and traffic, and they need manual review. (These) can’t save trouble, and the platform user base is large, so it is necessary to strengthen the responsibility. "Tan Tian said that if the manual can’t judge, you can hire relevant experts to judge." Some hidden danger experts can see the problem, such as those involving fire, and need fire experts to look at it. "

Chen Tangfa suggested that relevant departments need to increase their legal obligations to short video uploaders. "Short video producers should be required to make necessary explanations on the possible dangers of their videos and how to avoid them. This explanation should be regarded as an important element for uploading short videos, otherwise, no matter whether actual injury incidents occur or not, they will be held accountable."

The second is to strengthen the actual effect of user reporting. That is to say, if the content reported by the whistleblower is really dangerous, the administrative fine for investigating the responsibility of the platform will be rewarded to the whistleblower according to a certain proportion, and it is indeed a combination of "everyone’s responsibility" and "everyone’s benefit" to truly implement the network governance principle of group prevention and group governance by legal means.

　　CCTV News:The Central Meteorological Observatory issued a weather bulletin. It is estimated that there will be moderate to heavy rain in the central and western Yunnan and southeastern Tibet from the night of the 14th to the 15th, with heavy rain in the local area and sleet or snow in high-altitude mountainous areas. Details are as follows:

　　1. Moderate rain or heavy rain occurred in parts of Guangdong, Hainan and other places

　　During the day, moderate rain or heavy rain occurred in parts of southern Yunnan, southwestern Guangdong and southeastern Hainan Island, and local rainstorms (50-71 mm) occurred in Wanning and Qiongzhong, Hainan.

　　Second, the key weather forecast

　　1. There is still strong rainfall in Yunnan and other places.

　　From the night of 14th to 15th, there was moderate to heavy rain in central and western Yunnan and southeastern Tibet, with heavy rain in the local area and sleet or snow in high-altitude mountainous areas. In addition, from the 16th to the 17th, there were moderate to heavy rains and local heavy rains in southern Jianghuai, southern Jianghan, most of the south of the Yangtze River and northern South China. There are small to moderate rains in the south of Northeast China and eastern North China, accompanied by strong convective weather such as thunderstorms and strong winds.

　　2. There will be high temperature in parts of Huanghuai in North China.

　　From 15th to 17th, there was high temperature of 35℃ in southern Beijing, Tianjin, central and southern Hebei, central and western Henan, northern Shandong and other places, and the temperature in some parts of northern Shandong could reach above 37℃.

　　Third, the specific forecast for the next three days

　　From 20: 00 on May 14th to 20: 00 on May 15th,There are moderate to heavy rains in parts of southeastern Tibet, central and western Yunnan, and southwestern Sichuan. Among them, there are heavy rains (50-70 mm) in parts of southeastern Tibet and western Yunnan. There are 4 ~ 6 winds in parts of northeastern Inner Mongolia and Hexi in Gansu (see Figure 1).

Figure 1 National Precipitation Forecast Chart (20: 00 May 14-20: 00 May 15)

　　From 20: 00 on May 15th to 20: 00 on May 16th,There are moderate to heavy rains in parts of eastern Jianghan, northern Jiangnan, southeastern Southwest and southern Tibet, among which there are heavy rains (50-70 mm) in parts of eastern and southern Hubei and northern Hunan. There are 4 ~ 5 winds in parts of southeastern and northwestern Inner Mongolia, southwestern Heilongjiang, northern Zhejiang and southeastern Yunnan (see Figure 2).

Figure 2 National Precipitation Forecast Chart (20: 00 May 15-20: 00 May 16)

　　From 20: 00 on May 16th to 20: 00 on May 17th,There are moderate to heavy rains in the eastern and western parts of Northeast China, the eastern and western parts of Jianghuai, the northern and central parts of Jiangnan and southern Tibet, among which there are heavy rains (50-60 mm) in parts of southern Jiangsu, Shanghai and northern Zhejiang (see Figure 3).

Figure 3 National Precipitation Forecast Chart (20: 00 May 16-20: 00 May 17)

　　Fourth, the impact and concern

　　1. Pay attention to the strong precipitation in western Yunnan and southeastern Tibet on the 15th to prevent secondary disasters caused by local heavy precipitation;

　　2. Pay attention to the high temperature weather in North China, Huanghuai and other places from 15 to 17;

　　3.16-17 rainfall process and its influence in Jiangnan and South China;

　　4. Pay attention to the development trend of drought in Yunnan;

　　5. Spring ploughing and spring sowing meteorological service.

"I hope that more customers will accept the power exchange mode, gradually increase the number of trams and increase the load rate of power exchange stations. Beijing is not far from profit."

On November 5, at Sanlitun Salon, Qin Si, deputy general manager of Beijing Aodong New Energy Investment Co., Ltd. (hereinafter referred to as Aodong), said that Aodong’s power exchange stations in Xiamen and Guangzhou have been profitable, but in Beijing, due to more stations and fewer cars, it has not yet achieved profitability. Aodong is the construction and operator of Beiqi New Energy Exchange Power Station.

When will Beiqi New Energy and Austrian Power push the electric vehicle switching mode to be profitable? How to promote profitability? What was the experience of the first batch of users of EU Quick Change Edition?

There are more stations and fewer cars, and the load rate of 65% can be profitable.

There are enough cars to make a profit.

Tan Si said that the key to the profitability of the power station is the load rate. Usually, the load rate can reach more than 65% before it can be profitable. Take Xiamen as an example. As the load rate of the local power exchange station has reached 100%, it has already achieved profitability, and 15 new power exchange stations will be built next year.

The average load rate of existing power stations in Beijing is 20%-25%, which is far below the profit line. The key reason is that there are more stations and fewer vehicles.

Layout of Beiqi New Energy Power Station in Beijing

According to King Cao, Director of Marketing Communication Department of BAIC New Energy, as of November 5th, BAIC New Energy and AUTO have jointly built 121 power exchange stations in China, including 100 in Beijing, 9 in Xiamen, 9 in Guangzhou and 3 in Lanzhou. There are 33 open operations in Beijing; Before the first half of 2019, all 100 completed power stations will be opened.

The power station will be built, and there are not enough cars to change electricity.

Tan Si said that assuming that each power station operates 28 batteries, the number of full-load operations is 288. In the actual calculation, because most of the replaced batteries have a lot of remaining power, the charging time is shortened. Therefore, each fully loaded vehicle in the power station is counted as 300 vehicles. To achieve the 65% load rate required for profitability, it is necessary to serve about 195 trams.

Aodong power exchange station

At present, Beiqi New Energy has only put in more than 7,000 power exchange vehicles in Beijing, Xiamen, Guangzhou and Lanzhou, which are allocated to 121 power exchange stations, and each power exchange station serves less than 58 vehicles.

In order to improve the operation efficiency of the power exchange station, on July 5 this year, when BAIC New Energy officially released the private power exchange mode, it announced that all power exchange stations were open to the whole industry and all brands of electric vehicles that met the technical standards could exchange power at the power exchange station of BAIC New Energy.

However, so far, no friends have officially joined the power exchange mode of BAIC New Energy. Earlier, an insider revealed that he was interested in joining, but it was not confirmed by all parties. King Cao said that Beiqi New Energy and Aodong are both attracting investment, and if there are cooperation projects, a corresponding special conference will be held.

EU5 Quick Change Edition will be launched next year.

To speed up profitability and improve the utilization rate of power exchange stations, BAIC New Energy did not put all its treasures on attracting investment.

At present, only one EU300 under BAIC New Energy supports private power exchange. Wang Ju, general manager of Beijing BAIC Smart Energy Co., Ltd. (hereinafter referred to as BAIC Smart) revealed that in addition to EU300, EU5 will also launch a power exchange version in the fourth quarter of next year to alleviate the problem of single power exchange products. BAIC Wisdom is responsible for the overall planning, management, sales and service of new energy vehicles.

Baw new energy EU5

On August 15th, Beiqi new energy EU5 was listed in North China. The two versions of the car, R500 and R550, have a comprehensive cruising range of 416 kilometers and 460 kilometers respectively, and the national unified price is 129,900-161,900 yuan.

It is reported that in 2020, the high-end brands of BAIC New Energy will also launch battery-changing models.

Who bought the tram?

Low car price, low electricity bill, cheap maintenance, and "blowing air conditioners doesn’t cost a penny" are the official slogans of Beiqi New Energy Power Exchange Edition models.

Beiqi New Energy EU Quick Change Package Scheme

Some analysts believe that the purchase price and use price of the EU quick-change version are not low:

First, it is not cheap to spend nearly 80 thousand yuan to buy a car body, plus a deposit of 6,000 yuan, and the advantages of one-time investment are not obvious compared with fuel vehicles;

Secondly, the monthly battery cost includes package fee and monthly rent. Take package A as an example, the electricity fee per kilometer actually reaches 0.7 yuan, which is higher than the official 0.36 yuan; Not many people will buy a car for "blowing air conditioners for free".

However, judging from the feedback from the owners of changing trams, cost is not the main reason for buying cars.

"There is no fixed parking space in the old residential area where I live, so it is inconvenient to charge", which is the key for several EU quick-change car owners to choose to change trams. At present, apart from BAIC New Energy, there is only one battery-changing vehicle sold privately, and positioning the high-end ES8 is obviously beyond the affordability of ordinary consumers.

"Even if this car is sold in the early 100 thousand, I will still buy it, because it is really convenient to change electricity." An EU quick change version owner said this.

Of course, as far as the current layout of the power exchange station is concerned, the power exchange version of the car is not universal. Another thing that several car owners have in common is that their homes are close to the power exchange station. One of the car owners lives in a community only two kilometers away from the nearest power station. Users who live far away from the power exchange station may not be so convinced of the power exchange version.

According to the planning of Beiqi New Energy, after all the power stations in Beijing are opened, the average service radius of the urban area will reach 2.78km. Before that, it is not easy to reach the load rate of 65%, and the unprofitable state of the power stations may continue. (End)

Sichuan Radio and Television Station entered the new media four years ago. As early as 2017, "Sichuan Watch" set up accounts in various Internet channels to publish content. But it was not until 2020 that "Sichuan Watch" entered the fast lane of rising powder. The number of fans has accumulated from 0 to more than 80 million. In Yue Xueyuan’s view, the key to qualitative change caused by quantitative change is to find a new media operation mode in the Internet era.

Subscribers range from 0 to 80 million.

The popularity of "Sichuan Watch" should start from 2019.

In March 2019, Sichuan Watch released its first video in Tik Tok. At the beginning, this number was not updated frequently, and there was no regularity at all. I filmed short dramas and imitated the content styles of other explosive accounts at that time, but the effect was not obvious, and the number of likes was only around a few hundred.

In August 2019, Sichuan was hit by a rainstorm, and officers and men of the armed police were put into the front line of rescue and disaster relief. At that time, "Sichuan Watch" released a video of the armed police running to help the disaster area, and the masses sent food themselves, and the number of praises reached 650,000. After several months of trying, "Sichuan Watch" put the main track on the pan-information.

In 2020, the update frequency of "Sichuan Watch" has obviously accelerated, with an average of about 20 videos released every day, most of which are related to the epidemic hotspots at that time. Short video styles tend to be unified: the top and bottom of the video are marked with obvious subtitles, and the picture is played in the middle. In April 2020, the number of users of Sichuan Watch in Tik Tok exceeded 8 million.

After the epidemic situation stabilized, the content of "Sichuan Watch" spread from local news to all aspects: including international current affairs, people’s livelihood disputes, entertainment gossip, animal world and anecdotes. Its update frequency, update speed and wide content coverage have attracted many netizens’ attention to the Tik Tok, and "Sichuan Watch" has also been dubbed as "looking around" by netizens. The emergence of "Sichuan Watch Looking Around" is a watershed in the surge of subscribers to "Sichuan Watch".

After this stalk became popular, as long as "Sichuan Watch" didn’t move for a period of time, netizens would swipe the screen in the comment area-"You haven’t updated it for xx minutes." The news reporting method of "Sichuan Watch" has aroused discussion in the whole network. A lot of content produced by it has been transported across platforms, and many netizens and media have forwarded it as "tap water".

After leaving the circle, the number of fans of "Sichuan Watch" surged, growing at a rate of 1 million almost every day at the most lively time. By the end of 2020, the number of Tik Tok fans of Sichuan Watch exceeded 40 million. The out-of-the-box account of Tik Tok has also driven the growth of account fans on other platforms. As of the press release date, the number of fans on all accounts has exceeded 80 million. In the view of Yue Xueyuan and his team, the popularity of "Sichuan Watch" is not accidental: First, the team has grasped its core advantages-being born in traditional media and having a solid foundation for news production; The second is to find a model suitable for new media communication.

"How to do a pan-information short video? Everyone is groping. We have accumulated some experience by trying on the short video platform. However, Tik Tok’s model cannot be completely copied to other platforms such as Weibo and bilibili. Different platforms, different audiences and different user habits, so it is more accurate in operation. "

Yue Xueyuan further shared the new media operation model currently explored by "Sichuan Watch": First, follow the news law, and a good pan-information short video product also needs to include all the elements of news; Secondly, different strategies are needed to launch products in different channels. What topic is suitable for Weibo to do, whether it is voting or long text? What are the user preferences in Aauto Quicker? Different channel contents need to have different emphases. At the same time, the operation of fans is also very important, and it needs someone to be responsible. Which points of fan comments should be selected for reply? How to reply? Everything behind it is worthy of scrutiny.

In the era of information explosion, behind this whole new media process, a strong editorial team and a clear editorial process are needed to support it. Team response speed must be fast, and it must be able to accurately capture network hotspots. The report on Ding Zhen’s incident reflects the hot spot sensitivity of "Sichuan Observation".

In November 2020, on the day of Ding Zhen’s short video explosion, the "Sichuan Watch" team was still in a meeting at 11 o’clock in the middle of the night. "We thought he would become a phenomenal figure at that time, so we found the local government and the person in charge of media liaison at the first time." Yue Xueyuan introduced that at the beginning, the manuscripts and interviews of "Sichuan Watch" were all through the local news media. Dante really became popular, and various comments about him began to appear on the Internet, including some negative comments. "As a news event, it is convincing to arrive at the scene, so we quickly sent a team to the local area. Ding Zhen’s series of reports are arranged according to our judgment and direction of this news event. "

For the Ding Zhen incident, "Sichuan Watch" reported in various forms, including short videos and live broadcasts. Sichuan Radio and Television also invited Ding Zhen to participate in the New Year’s Eve party. After Ding Zhen became popular for more than half a year, "Sichuan Watch" produced a 16-minute Chinese video for re-recording. "An amateur can detonate the whole network through a short video, which is the change of communication ecology brought about by the development of the times. For our media, whether it is doing TV news before or doing short video content today, the key is to find the pulse of the development of this era. " Yue Xueyuan said.

Create together with users

In the face of netizens’ urging, "Sichuan Watch" replied: "This audience is too difficult to take. Is it really the donkey of the production team?" After "Sichuan Watch" became popular, CCTV News Tik Tok made a special issue to analyze the reasons behind it. "Sichuan Watch" also quickly followed up, editing CCTV’s comments into a funny short film called "Sichuan Watch, CCTV News Watch, Sichuan Watch", which once again triggered the enthusiasm of netizens.

The success of "Sichuan Watch" is inseparable from the interaction with netizens. However, in the new media era, the fan operation is more than just replying to netizens with a few witticisms. There is a deeper communication logic and psychology behind it. In short, it is to find empathy with netizens and create content with users.

One case is the report of Sichuan Watch last year about a girl crying on an online dating car. It was the girl’s birthday, but she needed to return to the company to work overtime when she received a call temporarily. The girl couldn’t help but collapse and cry on the online car. This scene was recorded by the driving recorder on the car. After getting this news, "Sichuan Watch" immediately pushed it, and many netizens sent birthday wishes to this girl in the comments. A host of "Sichuan Watch" also quickly produced a vlog. The host is also a foreigner, and she understands the girl’s feelings very well. Whether it’s the video of a girl crying in the car or the vlog made by the host, it hits the softest place in the hearts of netizens.

Another example happened in the live broadcast room of the "Sichuan Watch" short video platform. Every day, "Sichuan Watch" will broadcast the real-time scene of the road outside Chengdu Global Center, with only background music and no anchor commentary, and it will be updated 24 hours a day. At the peak, the number of viewers in the live broadcast room reached 10 million. The comment area of the live broadcast room has also become a "tree hole" for many netizens, where people express themselves, spit, make wishes and chat.

Whether it is the encouragement of birthday girls or the guardianship in the live broadcast room, it is reflected that strangers behind the network can accompany and comfort each other in the public space of the network. Yue Xueyuan revealed in a public speech that sometimes "Sichuan Watch" can even receive tens of thousands of submissions in one day. "Of course, these are not all news, and even fans keep diaries in the background, which also shows that we are emotionally connected with users. Sichuan Watch’ may be a group of people gathered into a personality, which produced’ we’ through user interaction. "

Localization and verticalization are the direction to break the situation in the future

How to maintain user stickiness after the number of users reaches a certain scale? How to explore the commercialization mode of "Sichuan Watch" media matrix? The number of users has reached today’s scale, which is only the beginning of the journey of "Sichuan Watch" new media.

There are about 100 people in the "Sichuan Watch" team. Sichuan Radio and Television Station has set up an all-media news center with more than 600 people, and all news ports such as website, radio station, information channel, satellite TV news, rural news and cultural news are built in it. All news departments in the station will contribute to Sichuan Watch.

If divided by content form, "Sichuan Observation" mainly includes the following aspects:

The first is short video production, including information flow content and IP production. As a news media, "Sichuan Watch" must ensure that the daily information supply reaches a certain volume. At the same time, based on its own brand, "Sichuan Watch" will also produce some IP-based short video content, such as "Spicy Room" on Tencent News.

The second is live broadcast. There are two modes of live broadcast: first, the master of incubation, the anchor of live broadcast must first be a master of some aspects, in order to produce more practical guidance to users; The second is the sudden live broadcast, which is the news media’s housekeeping skill. For all the breaking news in Sichuan, the "Sichuan Watch" team will strive to arrive at the scene at the first time, turn on the camera and transmit their own signals.

In 2020, Sichuan Radio and Television Station also established an MCN cross-project business unit. "Sichuan Watch" is responsible for the content and part of the operation, and another company in Taiwan, Golden Panda New Media Co., Ltd., is responsible for the main commercial operation. After the commercialization path of MCN business is clear, some monetization methods of vertical accounts will open up space.

In addition to the above business, the operation of Sichuan Watch App is a major focus of the "Sichuan Watch" team. Even if the major Internet giants have mastered many traffic portals, Yue Xueyuan believes that the opportunity for traditional media to launch Internet channels still exists, and this opportunity lies in localization. On the national platform, some local information, including the release of some policies and guidelines, is easily overwhelmed, but the demand of local users for these information and services is rigid.

"Professional Ability Training Course for Employees of County-level Media Center in Sichuan Province" went into Sichuan to observe and carry out on-site teaching.

According to reports, the development of Sichuan Observation App will become more and more localized and life-oriented. The localized client is very suitable for local government and enterprise customers to interact. In addition, many aspects of local medical care and education are closely related to people’s lives. Although some national platforms can do sub-channels, it is still difficult to implement them. These are one of the directions for local media to be clients.

At the same time, the operation of the client has also greatly exercised the team’s ability, including production ability, operation ability and judgment ability of content. "You need users-a large number of users to train your overall perception of the Internet. The client is actually not only a content channel, but also a way to publish content. Your technical ability and operational ability can be reflected in it." Yue Xueyuan said.

Just as Uncle Bing, the host of CCTV News, analyzed the popularity of "Sichuan Watch": "Sichuan Watch" subverts the audience’s traditional cognition of local media, and its quality, speed and online sense are all online. No matter how broken the circle, traditional media people can’t lose their housekeeping skills, with real content, rapid news and rich sources of contributions. The popularity of "Sichuan Watch" is unexpected and reasonable. I hope more and more similar accounts can break the circle and really play the guiding role of mainstream media on the new media platform.

Dialogue with Yue Xueyuan, Editorial Board Member of Sichuan Radio and Television Station and Editor-in-Chief of Sichuan Watch;

I hope to form a talent matrix outside the media matrix.

Interview/Chen Dan

Variety Daily: How did Sichuan Watch accumulate more than 80 million fans step by step? Which key nodes and decisions played a role in the development process?

Yue Xueyuan:The first is the support from Taiwan. When we first started making new media in 2017, short videos and live broadcasts were not so popular, and there were some opposition voices in Taiwan. However, the new media strategy formulated by Taiwan has been firmly promoted, and finally we seized this outlet.

The second is the promotion of the studio system. In 2018, we set up a number of studios, which have greater autonomy to innovate, including the currently established MCN team and the prototype of the studio.

The third is the establishment of MCN cross-project division. Taiwan has thought of many ways for us, including promoting the business convergence of different departments. The establishment of this division laid a foundation for the future business development of MCN.

Variety Daily: In the era of information explosion, the enthusiasm and attention of users gather quickly and dissipate quickly. After gaining a huge number of fans and traffic, how to maintain users’ attention and stickiness is also a difficult problem for many media. What are the successful experiences of "Sichuan Watch"?

Yue Xueyuan:For many talented people and online celebrity, their enthusiasm is really easy to dissipate. However, the content of pan-information is different, many events will happen all the time in the world, and the information is different every day, which puts forward higher requirements for the team’s news business ability. In the matrix and structured media operation, we need to make the timeliness, depth and width of the content, and strive to produce more exclusive content.

In the future, we also hope to form a talent matrix. The host and brand column of radio and television system are actually equivalent to the talents on the network. The operation of Daren and the operation of the vertical number will be the focus of our efforts.

Variety Daily: What is the development plan of Sichuan Watch in the future? What are the short-term and long-term development goals?

Yue Xueyuan:Our short-term goal is to make one or two talent models this year. In the long run, we hope to scale and model these operational capabilities and technical capabilities accumulated on the Internet, and realize commercialization through large-scale application.

For example, "Sichuan Watch" is a media matrix of client plus various channels, many of which involve interactive technology. Therefore, we have established a multi-module interconnected technology platform, in which there are many interactive technology research and development, including the template development of some client apps. In the future, we hope that these templates, technical packages and some interactive tools can provide services for other teams in the market who want to do MCN business and new media business.

Specially planned | Second-line TV stations rush to the beach for new media and perform "model operas"

Become "online celebrity" with cultural explosion programs

Henan Satellite TV: Traditional culture needs fashion expression.

Thoughts on "Promotion" after "Sichuan Watch" was broken.

Under the background of media convergence, where are the second and third TV stations?

Please send the submission to the email address:

iris_yangliu@126.com

—

Special feature of 1905 film network As of 14: 30 pm on February 8, 2022, the film won 18.37 million box office in eight days.

"The Hero of Xiaohudun" is directed by Zeng Jingxiong and Zou Xie, and voiced by Zhang Jianru, Shen Nianci, Liang Dawei and Zou Liang. The film tells the story that Xiaohudun’s parents go far away to deliver darts, because the head of the Four Seas Escort Agency said that Hudun would come back when he grew up to be an escort, so Hudun decided to become an escort. Finally, one day, Hudun received an escort mission, and after completing this mission, he could officially become an escort, so he and Yang Zong escort head embarked on a thrilling escort road.

This issue of "Today’s Film Review" specially planned a series of programs for the Year of the Tiger in 2022, such as adding "100 million" to the tiger, and specially invited two officials who added "100 million" to the Spring Festival: Scarab, which is deeply loved by children, and Xiaohudun, the film’s "starring", to recommend this adventure of national wind for everyone.

As one of the three animated films that I met with you during the Spring Festival, The Hero of Little Tiger Pier is different from the IP that grew up with many audiences. It is the first time for the tiger pier to appear on the big screen, but everyone is familiar with this image. His short video is very popular on many new media platforms, and it is a "big online celebrity". On the vibrato platform, the account of "Hudun Escort" released 390 short videos, with more than 8.6 million fans and more than 58 million likes. The children wanted to know more about Xiaohudun, so the scarab asked Xiaohudun questions on behalf of the children.

Scarab:For today’s children, they may not know what an escort is. Can you introduce it to them?

Xiaohudun:Escort guards were actually couriers in ancient China. When they were entrusted by their employers, they received not only a courier, but also a promise and responsibility.

Scarab:Then I would also like to ask Xiao Hudun what qualities he should have as a qualified escort?

Xiaohudun:I think an escort is a business with a sharp edge. They give money and property, and they are trained to be brave in Rowen. Keeping promises and keeping promises are the most important qualities of an escort.

"Loyalty and protecting the dart, the mission will be achieved" is a slogan said by Xiao Hudun’s parents in the film, and it is also the core value conveyed by the film. This thrilling escort tour has made Xiaohudun grow a lot and gradually understood the courage and responsibility behind the slogan.

Scarab:In this big movie, many escorts don’t wear hats, only you wear a small tiger hat. What is the origin and function of this tiger hat?

Xiaohudun:My parents gave me a tiger hat when I was a child, so I always wear it on my head. When I see a tiger hat, I will think of my parents and want to reunite with them as soon as possible.

In addition to courage and responsibility, affection is another key word of the film. Reunion with parents is the goal and the biggest motivation for Xiaohudun to become an escort, and it is affection that leads him to embark on this growth journey. As an animated film for children’s audience, The Little Tiger Pier Hero shows the important qualities such as honesty and affection through the theme of delivering darts.

After answering the questions of the scarab, Xiao Hudun left the studio and continued her next trip to deliver darts. The scarab also changed from the questioner to the questioner. She will share her views on the film with you from the perspective of the children’s big sister.

Today’s film review Mtalk:We know that the scarab has been accompanying the children’s growth. What’s so special about The Little Tiger Pier Hero in your eyes for the children?

Scarab:First of all, this image is particularly attractive to them, and I also think that the dashing young man is very cute. In addition, this is a national film, like this ancient style, it can arouse children’s interest and exploration. Xiaohudun’s courage and integrity, as well as the family elements with his parents, are all shown in this film.

Today’s film review Mtalk:However, we found that Xiaohudun was not always so stable. At the beginning, Xiaohudun was very naughty and often did bad things with good intentions. What do you think?

Scarab:I think this is the true characteristic of children. Everything is not so perfect when he grows up. He has to challenge himself and try and make mistakes. In this process, children grow up. Therefore, I think everyone is saying that in cultivating children, there must be such a adversity quotient, and there must be some setbacks in the process of challenging yourself to complete the task. Will you be strong, stand up and finish it, or will you deny yourself when you face it? I think children can also get a lot of inspiration from the film in this process.

Our animators have been creating films for children that are close to their lives and make them love. The excellent works that a person saw as a child may affect his life. I hope that China filmmakers can create more educational films for children, and I hope that children who grow up watching excellent works will contribute to the future film industry in China.

Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs (photo by Liu Jian)

　　CCTV News:The State Council Information Office held a routine briefing on the State Council policy on the morning of 25th, introducing the Opinions of General Office of the State Council on Strengthening the Construction of High-standard Farmland to Enhance the National Food Security Capacity (hereinafter referred to as "Opinions"). Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs, answered questions from reporters on how to give full play to the working mechanism of central planning, overall responsibility of provinces, implementation by cities and counties, and mass participation in the construction of high-standard farmland.

　　Guang Defu introduced that farmland construction needs the joint efforts of all levels and departments, and at the same time, it is necessary to actively mobilize the enthusiasm of the people in the project area. Only in this way can the benefits of high-standard farmland construction be better brought into play. Mainly from four aspects:

　　First, strengthen organizational leadership. It is necessary to improve the working mechanism in which the top leaders of provincial governments take overall responsibility and the leaders in charge are directly responsible, and do a good job in overall planning, task implementation, fund guarantee, supervision and evaluation, and post-construction management and protection. It is necessary to speed up the task decomposition and compact the responsibilities layer by layer.

　　The second is to further strengthen the regular scheduling of farmland construction projects. According to the climatic conditions, agricultural production and engineering construction cycle, strictly implement the regular scheduling system, timely analyze and judge the construction progress, and adopt notification, interview and on-site supervision to promote the completion of annual tasks.

　　The third is to strictly implement the evaluation and incentive measures for high-standard farmland construction. Combined with the assessment of the governor’s responsibility system for food security, we will carry out comprehensive evaluation on the completion of tasks, capital investment, post-construction management and protection, and implement rewards and punishments.

　　The fourth is to do a good job in coordination and promote the formation of synergy. The agricultural and rural departments should fully perform the responsibilities of centralized and unified management of farmland construction, and the relevant departments such as development and reform, finance, natural resources, water conservancy, People’s Bank of China, banking and insurance supervision should cooperate closely in accordance with the division of responsibilities, do a good job in planning guidance, capital investment, approval of new cultivated land, utilization and management of water resources, financial support, etc., and jointly promote the construction of high-standard farmland. At the same time, we should sum up and popularize good experiences and practices in time, give full play to the role of the media, strengthen public opinion propaganda, and create a good public opinion atmosphere.

Last year, China started a new journey of "building a first-class undergraduate course, strengthening a first-class major and cultivating first-class talents", which sounded the assembly number for China University to start again. As we all know, specialty is the basic unit of talent training, and curriculum is the core element of talent training. For a time, focusing on the construction of first-class courses, eliminating "water courses" and creating "golden courses" have become the hot spots of China’s higher education reform in breadth and depth, and the hot words of classroom revolution and teaching innovation in colleges and universities.

What is a "golden class"? It is generally believed that the "golden class" has the characteristics of "high order, innovation and challenge" and so on. For a long time, "innovation" and "challenge" seem familiar and easy to grasp. But "high order" is relatively unfamiliar, and to what extent, how to show it and how to determine it? It seems a bit mysterious, irrelevant, and has no grip. Therefore, the author intends to think about "higher order" in order to deepen the understanding of "golden class" and contribute to the creation of "golden class"

Such as Han Xin, broaden the breadth of teaching resources.

Classroom is the distribution center of teaching resources. The knowledge, accomplishment and ability of professional talents are nurtured and generated through the infusion of teaching resources. Teaching resources determine the classroom effect and restrict the level of talent training. So, what kind of teaching resources can guarantee the teaching effect? How to collect, integrate and optimize resources?

In reality, teachers are the general directors, planners and commanders of classroom teaching. It is also the leader in the collection, selection, organization and design of teaching resources. But in fact, students can and actively participate in the collection and development of teaching resources. The participation of students can effectively ensure the richness, integrity and density of teaching resources and provide a solid material foundation for the quality of classroom teaching.

The collection of teaching resources is like Han Xin’s general, the more the better. It is necessary to radiate as far as possible, catch all the nets, and strive to achieve no omissions, no dead ends, and no boundaries. In the past, Chinese majors with a long history attached importance to the construction of teaching materials and encouraged self-made teaching materials in order to pursue rich and informative teaching information. In the process of compiling teaching materials, it is necessary to carefully read and compare relevant knowledge, texts and documents. This process of investigation, search and development of teaching resources is the process of exhaustive search and trawling of course content and teaching information, which undoubtedly contributes to the richness, broadness and vastness of teaching data and provides information support and material guarantee for classroom teaching.

Yang Bojun’s Annotations on the Analects of Confucius is a kind of books with the largest circulation among Confucian classics. In order to ensure the integrity of the content, Yang Bojun had studied every word of The Analects of Confucius and compiled a dictionary of The Analects of Confucius before writing a translation. The purpose is to find out the meaning of every word in the Analects of Confucius as much as possible, so as to be sure of the translation. " Only in this way, the Analects of Confucius was reprinted once and printed again, with a circulation of more than 400 thousand copies.

Such as gold and mining, to explore the depth of teaching content.

Classroom is not the accumulation field of teaching resources information. If the classroom is only a simple list of course contents, a "stacked bed" of teaching information and a "fruit platter" of knowledge structure, it will really degenerate into a "water class". To create a "golden course", we must go beyond the relevant literature, break through the habitual cognitive model, break the traditional knowledge system, and dig deeper; We must have a sense of problems, constantly ask questions, ask questions, set questions and ask questions, boldly question and be brave in innovation.

Taking the appreciation of teaching works as an example, we must overcome the foresight and limitations of our predecessors in vertical and horizontal comparison and combing. When Bi Feiyu, a famous writer, talked about Mo Bosang’s "The Necklace", he dug up the meaning of "other" in the "Necklace" through vanity and fate punishment, through the corruption of capitalist people’s hearts and morality, and transcended a lot of adjectives such as hypocrisy, greed, meanness and decay.

"In Mo Bosang’s The Necklace, the first thing I read is loyalty", and its logical basis is that after the necklace is lost, "there is absolutely no motivation for them to jump out of the contract". Bi Feiyu continued to dig down the writer’s personality problem: "Some writers’ personalities are soft and soft, and some writers’ personalities are hard and cruel." Mo Bosang "hand malicious". "For a woman who was once radiant and full of stars, what could be more unbearable than’ red hands’?"

Bi Feiyu keeps mining like mining, removes impurities like gold panning, uncovers the mysterious veil of the Muse layer by layer, and presents the unparalleled charm of the text.

Such as turning the stone into gold, controlling the teaching height

"There is no fixed method in teaching, but it is important to get the right method". The effect of classroom teaching depends on the art of teachers controlling the classroom. Some people say that a teacher is a music conductor, a political speaker and a program host. An excellent teacher can create an interesting and passionate classroom with confidence, adjust the classroom atmosphere and rhythm with expressions such as joy, profundity, smile and anxiety, and guide students to expand their imagination and association through intonation, pause, inspiration and reminder.

Of course, the "golden class" in colleges and universities should not only stay in the general teaching art and skills, but also consciously climb the height of controlling the classroom.

First of all, the teaching information should be highly focused and concise. When Yang Bojun noted "mistakes are all wasted", he first put forward two theories, that is, mistakes have the meaning of placement and abandonment. Then it is stated that "most people interpret it as abolishing, saying it is’ abolishing those evil people’ (interpreting the word’ Zhu’ as’ Zhong’). This solution is inconsistent with the grammatical rules of ancient Chinese. " Such a confident argument and a high degree of judgment are based on the material support of quantitative statistics and qualitative analysis, and come from the foundation laid by hard work in compiling dictionaries and the accumulated confidence.

Secondly, he has profound thinking and insightful views on the teaching content. In Historical Records, "When we study the relationship between man and nature, we can understand the changes from ancient times to modern times", and in Selected Works, "Things are out of meditation, and righteousness belongs to profundity", and Wang Guowei said, "Being in it makes us angry; Unexpectedly, it is inherently high. " They all expound their profound and unique perception and incisive insights into the universe, society and life in their articles. "The lyricism of novels is very different from that of poetry and prose. The lyricism of the novel has its special rhetoric, but it is not lyrical, and sometimes even the opposite, controlling feelings. " Bi Feiyu said in the novel class that in the face of emotion, novels should not be "expressed" but only "conveyed". Let readers "understand", and this "understanding" is the key. What is reflected here is that the human feelings are sophisticated and the world is clear, and it reflects a little knowledge and a strategic view.

In addition, forward-looking thinking on teaching objectives. In the era of information-intensive and knowledge-exploding globalization, teachers must study the teaching content assiduously, update new knowledge in time, catch new information keenly and solve new problems quickly. We must stand on the academic front to explore the potential truth and beauty of knowledge itself, grasp the key points, difficulties and key points, stimulate students’ desire for knowledge and ignite their academic ideals. For example, when teaching the history of China literature, we should guide students to understand that the writing paradigm of China literature history has undergone three transformations: style-oriented, author-oriented and text-centered. At the same time, we should also understand the questioning and innovative characteristics of The History of China Literature in Cambridge, regard text, literature and culture as an organic whole, and pay full attention to the interaction between institutional culture and spiritual culture and their ideas on literary creation.

The "high-order" of "gold class" is cast by the fusion of breadth, depth and height. Breadth is the foundation of depth, depth is the sublimation of breadth, and height is the crystallization of depth. Height is the ability to turn iron into gold, the wisdom to turn decay into magic, and the rain and dew that one soul awakens another. The "high-order" of "Golden Class" leads the class to change from listening, listening and wanting to listen to loving, thinking and thinking, and sublimate to questioning, criticizing and transcending, actively discovering, constructing and even creating meaning.

(The author is a professor at the College of Literature, Yangzhou University)

China Education News, May 20, 2019, 6th edition.　

1905 movie network news　The horror film starring Crystal and Fan Yichen will be shown in the national cinema on June 21st, and the pilot notice has also been released. The horrible and strange scene has aroused many concerns and discussions. The film announced that during Children’s Day, a "midnight single viewing challenge" would be held to recruit a brave man with extraordinary courage or a pair of chivalrous men who are truly fearless to participate in an unprecedented midnight viewing activity of "Who is a coward".

Participants will have the opportunity to "enjoy" one or two people and watch the most frightening horror film of the year "Disc Fairy" in the empty cinema at midnight. This will be a rare experience for the participants.

The movie "Disc Fairy" will be held at midnight on June 1st and 2nd, and the recruitment of "Challenger" will be started soon. After successful registration, participants will have the opportunity to "enjoy" one or two people watching the most scary horror film of the year "Disc Fairy" in the empty cinema at midnight.

The whole process of watching the movie will be recorded. After all the movies, the organizers will award awards such as "Die Hard Hero" and "Rat Hard Hero". The winning audience will receive special prizes for the movie "Die Xian", and some of the winning audiences will also receive benefits such as movie viewing stored value cards provided by the cinema.

The movie Disc Fairy tells the story of a single mother, Meng Yao (Crystal), who separated from her ex-boyfriend (Fan Yichen), and took her daughter, Wenwen, to live in an old house. The house is cheap and smells like nothing. One night, Wenwen actually sleepwalked and played the "disc fairy" game left by her former tenant.

Legend has it that anyone who plays will be killed by the disc fairy within seven days! Then, a series of creepy strange things happened in the house. Later, Meng Yao learned from her neighbor’s grandmother that there had been an appalling murder case in the house where they lived six months ago … …

There have been many Chinese movies with the theme of "Die Xian" before. This time, the director Lian Tao, together with the famous actors Crystal and Fan Yichen, carefully polished for many years and brought a high-quality "Die Xian". It is reported that in addition to the Hong Kong version of "Dish Fairy" directed by Tun Fei Mou and Chu Yuan in 1980, this is also the first domestic horror film named after the word "Dish Fairy" in 40 years, which is the most authentic "out of print" Dish Fairy movie.