With excellent product strength and innovative technology leading, the new M7 in the world explodes the large SUV market!

   Since the rise of new energy vehicles, the performance in the market has been very good, and the sales volume is also on the rise, among which the newly listed new M7 is particularly eye-catching. Since the appearance of Chengdu Auto Show, it has attracted a lot of attention and been deeply loved by users. After its recent listing, it has set off a wave of buying craze, with a total of over 20,000 units, and the sales volume of Mid-Autumn Festival reached 2,400+in a single day and 2,600+on the 30th, which continued to detonate the large SUV market. So what are the advantages of this car that can be loved by so many consumers? Let’s talk about it today.

  Huawei HarmonyOS cockpit system was introduced to detonate the market segment.

  The new M7 is an SUV with high configuration, which introduces Huawei’s HarmonyOS cockpit system, bringing automotive technology and intelligence to a new level. HarmonyOS’s smart cockpit is smoother and more fun, and the super desktop brings more mobile phone applications. Huawei Maglink Huawei’s in-vehicle smart screen system has developed a new way to play space scenes. Huawei’s MatePad tablet is connected immediately, realizing multi-device linkage, and the smart cockpit is changed into a personal workshop, a multi-person conference room and a children’s study, and the magic space is flexibly switched to create "mobile whole house intelligence", which not only improves the convenience and entertainment of driving and riding, but also walks in the smart technology.


  Oversized space brings home-like warmth.

  The new M7 is also a quality SUV with large space and good comfort. It has the leading effective interior space at the same level, with a length of 3338mm, and each seat is spacious. Enjoy six new zero-gravity seats, bringing the ultimate comfort and relaxation experience. The big five seats come standard with brand-new "cotton candy" seats, with 10 layers of comfortable laminated design and a total foam thickness of 100mm; The ventilation, heating and massage functions of four seats are standard, making each seat as comfortable as first class. In addition, the new M7 Building in Wenjie is also equipped with leading and comfortable configurations, such as front and rear double air-conditioning boxes, 17 air-conditioning outlets, rear air-conditioning touch screen, and fully automatic electric pedal, which can bring home-like warmth for both family travel and business applications.


  Active and passive double insurance, double super safety and more reliable.

  The most striking thing is the safety equipment of this car. The so-called passive safety is not afraid of accidents, active safety avoids accidents, and physical safety and intelligent safety are double insurance. Probably, only the new M7 in the world has done it, and it has done an excellent job. In the aspect of passive safety, it is safer and more reliable to match the new M7 body structure and open the mold and rebuild the welding production line. The submarine-grade thermoformed steel accounts for 24.4%, high-strength steel and aluminum alloy account for 80.6%, which is better than the mainstream models of 500,000 luxury brands currently on sale. At the same time, CBS(Composite Body Solutions) composite body material is introduced to effectively improve the body stiffness and collision safety. In addition, the new car comes standard with eight airbags and front double pre-tensioned seat belts, which provide users with all-round driving safety based on more real-life scene verification.

  In terms of active safety, the new M7 in the world has also achieved the goal of not being afraid of things and being more able to avoid them. 360-degree fusion perception is the strength of Huawei ADS 2.0, which makes a qualitative leap in the active safety capability of the new M7, bringing the industry’s first "omni-directional anti-collision system". In case of forward, lateral and backward collision risks, emergency braking or directional intervention can be made to avoid or reduce the collision risks.

  The power output is stable, which brings excellent handling performance.

  As for performance, the new M7 has also achieved stable power output and comfortable driving experience. In addition, the optimization of suspension system and the improvement of vehicle stability make the new M7 in the world also perform well in handling performance. Coupled with the HUAWEI DriveONE extended-range electric drive platform, the four-wheel drive version has an acceleration of only 4.8 seconds, and the CLTC has a comprehensive battery life of 1300km, and the data performance is also excellent enough.


  Generally speaking, the new M7 is equipped with Huawei’s HarmonyOS cockpit system, which provides a better intelligent technology experience. In addition, it has spacious interior space, comfortable driving experience and excellent performance, so it is undoubtedly a model worth looking forward to. Moreover, from its sales performance, it has won the full recognition of the market and consumers by virtue of its excellent product strength and innovative technology. In the first sales period, we decided to ask for a new M7, that is, to give away the rights and interests worth 33,000 yuan. Consumers are welcome to make an appointment for a test drive to the store.

Douban 9.6 points! Why is Happy Departure so good?

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author | Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit | Time

edit | Peninsula

source | Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.

  

Xiaomi entered the market strongly, and the new energy auto market was surging.

  Our reporter Lu Hongxing

  On March 28th, Xiaomi Group held the launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing, officially released Xiaomi SU7, and unveiled the mysterious price veil. This means that Xiaomi Automobile has entered the eye of the storm in China’s new energy automobile market.

  Will bring positive guidance to the new energy automobile industry.

  Lin Cheng, chief scientist of the National Engineering Research Center for Electric Vehicles of Beijing Institute of Technology, said in an interview with China Economic Times that the strong entry of Xiaomi will greatly improve the level and technical level of new energy vehicles in China, especially in the field of intelligent driving. Xiaomi has a deep network and intelligent foundation, and the participation of such a technologically innovative enterprise will bring positive guidance to the new energy vehicle industry.

  China Economic Times reporter learned that Xiaomi has always been a leading brand in the field of smart phones and smart homes, and it has rich experience in the application of cutting-edge technologies such as artificial intelligence, big data and Internet of Things.

  "For Xiaomi itself, it has a very positive impact. Xiaomi has its own ecology. Xiaomi will apply various scene technologies on his mobile phone to his car. For the whole industry, it is a reshuffle. Different from other new forces making cars, Xiaomi has abundant funds and much less operating pressure, so-called ‘ Don’t panic when there is food in the bowl ’ That’s the truth. From the perspective of future development, Xiaomi should gradually become a mainstream new energy automobile enterprise. " Lin Cheng further stated.

  Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said in an interview with the China Economic Times reporter that Xiaomi’s strong participation in the new energy vehicle market, on the one hand, is a positive driving force for the entire new force car industry; On the other hand, it will promote the comprehensive exploration of the new energy vehicle market and help meet consumers’ demand for intelligence and interconnection.

  Yan Jinghui, an expert from china automobile dealers association, told the China Economic Times reporter that Xiaomi Auto was born with the gene of scientific and technological innovation and intelligent networking. For young people, its own traffic is conducive to guiding and promoting consumption.

  Zhang Guanghou, deputy director of the Technology Center of the Comprehensive Transportation Research Institute of the National Development and Reform Commission, said in an interview with the China Economic Times reporter that Xiaomi Automobile is a "new recruit" in the automobile market, but from the market performance of mobile phones and household appliances, Xiaomi has unique features in supply chain integration, technological innovation and product design. The addition of Xiaomi can enrich the pedigree of new energy vehicle products, further accelerate the upstream and downstream integration of the new energy industry and accelerate the iteration of technological updates such as intelligent driving, and at the same time create more new energy vehicle products that meet the needs of consumers and are more internationally competitive.

  It should be noted that the addition of Xiaomi Automobile is also beneficial to the whole automobile industry chain, which will further improve and enrich the layout of the industry chain and provide more growth points and development opportunities. At the same time, the spillover effect of Xiaomi’s entry should not be underestimated. Xiaomi Automobile has driven many enterprises such as Guanghong Technology, Shangluo Electronics, Demais and Lansi Technology to participate in the Xiaomi automobile industry chain.

  Since the concept of "new quality productivity" was put forward last year, the central government has expounded and deployed it many times. New quality productivity includes not only technological innovation, but also changes in production mode, organization mode and marketing. Under the guidance of this strategy, the intelligent networked new energy automobile industry has become an important development direction in the future.

  In Cui Dongshu’s view, as many technology companies build cars across borders, the new energy automobile industry will have the advantages of innovation and integrated development in developing new quality productivity, which is not only an interpretation of new quality productivity, but also an important step in economic transformation and upgrading.

  "Scientific and technological innovation is the core element of developing new quality productivity. More technology companies build cars across borders, on the one hand, it can accelerate the application of scientific and technological innovations to specific industries and industrial chains; On the other hand, it can enable technology enterprises to face the market demand and application practice, accelerate the iterative upgrading of key technologies by enriching the application of scenarios, and open up the chain from technological innovation and industrial innovation to the development of new quality productivity. " Zhang Guanghou said.

  The market involution of new energy vehicles has intensified.

  "It’s really not 99,000, 149,000, or 199,000." At the launch conference of Xiaomi Automobile held on the evening of March 28th, Lei Jun, the chairman of Xiaomi Group, shouted out the final selling price of Xiaomi SU7, of which the standard version sold for 215,900 yuan, the Pro version sold for 245,900 yuan and the MAX version sold for 299,900 yuan. The data shows that the SU7 has only been on the market for 27 minutes, that is, it has exceeded 50,000 units.

  On March 31st, Lei Jun released Weibo, saying, "During the initial edition ordering process, we identified and intercepted some abnormal orders and scalper orders. Therefore, the second round of additional sales will be opened. "

  In Yan Jinghui’s view, the price of Xiaomi SU7 should be relatively close to the people, and it still has a certain market impact on new forces such as Wei Xiaoli. However, Xiaomi has just entered the market, and the market impact needs further feedback. In the future, with the continuous introduction of Xiaomi products, the price may rise or fall, but it remains to be seen whether it will cause a price war in the short term.

  In Zhang Guanghou’s view, at present, the competition in China’s new energy vehicle market is relatively full, and different enterprises, brands and models focus on relatively segmented markets, which has formed a certain user stickiness. Xiaomi automobile first came out, but its market share is still blank, and its products have yet to be tested by the market and consumers, which will not trigger a new round of price war in the short term.

  "Xiaomi Auto officially joined the new energy vehicle market, and the price is relatively close to the people, which will basically not cause price wars." Cui Dongshu said.

  However, in Lin Cheng’s view, since 2023, the price war of new energy vehicles has been going on. At present, it is an indisputable fact that the new energy automobile industry is "rolled up". Objectively speaking, the price of Xiaomi SU7 is lower than expected, and its configuration, mileage and performance all exceed expectations, which brings great pressure to other automobile enterprises. After Xiaomi launches such a model, it will become a trend for other car companies to cut prices.

  "The strong entry of Xiaomi has made the market competition in the new energy automobile industry more intense, and a number of enterprises may be eliminated in the next few years. When there is little or no profit, capital will withdraw, and parts companies will do what they can. In the long run, prices will gradually return to rationality. " Lin Cheng further stated.

  What is the result of this change in the new energy vehicle market caused by the entry of Xiaomi SU7? Time will give the answer.

Seeing is believing | Field visit of Xiaomi Automobile Beijing factory

  [car home Information] In the past few months, a heavy "bomb" was dropped on the automobile circle, that is, Xiaomi entered the automobile field.

  Since Xiaomi announced to build a car at the end of March, the location of headquarters and factories has attracted much attention. Beijing, Shanghai, Wuhan, Hefei, Xi ‘an and other places are striving for Xiaomi’s car-making project. Lei Jun also visited Chang ‘an, GAC, SAIC-GM-Wuling, Great Wall, SAIC, Dongfeng, Bosch, Contemporary Amperex Technology Co., Limited and other manufacturers frequently in more than four months, and released a lot of recruitment information. On November 27th, the official WeChat of Beijing Yizhuang announced that the Management Committee of Beijing Economic and Technological Development Zone officially signed a contract with Xiaomi Technology and announced that Xiaomi Automobile had settled in Beijing Economic Development Zone. The determination of the headquarters and the factory to settle in the city is also an important node in the preparatory work for Xiaomi’s car.

  Just after the signing of the contract was announced, I drove to Beijing Economic Development Zone to visit Xiaomi’s current progress. Where is the factory located?

Home of the car


◆ It is still in the retirement stage, and the intelligent manufacturing base is waiting for "manufacturing".
Open up a vitality in the wasteland

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  According to the official publicity information, Xiaomi Automobile Factory is located in Majuqiao Intelligent Manufacturing Base (Intelligent Manufacturing Base) in Yizhuang New Town (Tongzhou District), Beijing, with a total investment of 63 billion yuan. Four boundaries: Tongyi Road in the west, Huanjing West No.1 Road in the east, Jingsheng South Fourth Street in the north and Yitong Street in the south. With the specific street name, it is actually much easier to find the destination, but according to the navigation display, Tongyi Road and Yitong Street are in the state of being built (not searched). Huanjing West 1st Road and Jingsheng South 4th Street are residential buildings and Liandong U Valley Park.

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  On the other hand, there is a large construction site in the south of Jingsheng South Fourth Street. When I went to check it, I found that it was the project site of SMIC Jingcheng integrated circuit production project (FAB3 P1 production plant and other 32 projects), and not far from this project site, it was the project of projection mask aligner exposure optical system research and development and mass production base.

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  According to public information, Majuqiao Town is located in the intelligent manufacturing group of Yizhuang New Town. According to the planning of Yizhuang New Town, the intelligent manufacturing industrial zone will focus on developing high-end manufacturing. "Majuqiao Zhizao Base Land Grade I Development Project" is located in majuqiao town, east to the green belt on the west side of Beijing-Shanghai Expressway, west to Environmental Protection Avenue, south to Zhuxin Road, and north to Xinsi Road. The investment in the relocation and vacating of non-residential houses within the project scope is about 2.4 billion yuan. The relocation involves eight villages, namely Fangxindian Village, Zhouying Village, Xiaoyingyi Village, Yangxiudian Village, Guzhuang Village, Xiaozhang wan Village, Zhang Cun Village and Shichun Village. According to the feedback from relevant personnel, it is still in the stage of vacating, and the project is expected to start around 2022. Of course, if you want to see some clues, it will be at least in the middle of the year.

  In the future, the territory of Xiaomi Automobile will be developed to us in Beijing Economic Development Zone.

Why did you choose Beijing Economic Development Zone?

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  According to public information, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be off the assembly line in 2024 and mass production will be realized.I believe that many netizens have doubts. Why did Xiaomi Automobile choose to settle in Beijing Economic Development Zone?The reasons may be analyzed from the aspects of business, policy and geographical location.

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  First of all, in terms of location, it was previously reported that Xiaomi Automobile wanted to acquire Beijing Hyundai No.2 Factory in Shunyi District, Beijing (with an annual production capacity of 300,000 units), which was also in line with the combined production capacity of Xiaomi in Beijing Economic Development Zone Phase I and Phase II. But don’t ignore the fact that Xiaomi Automobile will not have a demand of 300,000 production capacity in the early stage, and there are still problems such as optimization, adjustment and upgrading in the acquisition of Beijing Hyundai No.2 Factory, which is unreasonable in terms of capital. At the same time, apart from Beijing Hyundai No.2 Factory, Shunyi District has not publicly indicated that it will provide the rest land for Xiaomi Automobile to build its sales headquarters and R&D headquarters, which will lead to "time difference" in communication between sales companies and factories, which is not as suitable as "cluster construction". In addition, Xiaomi also has an office in the park near Kechuang, Beijing Economic and Technological Development Zone, which consists of three parts: office building, production factory and warehousing and logistics. The factory mainly produces hardware equipment such as Xiaomi mobile phones, and the warehousing and logistics part is a cooperative project between Xiaomi and JD.COM. The goods stored in the warehouse are all related to Xiaomi products, which is also convenient for cross-departmental linkage and communication.

  Secondly,Business aspectLei Jun has publicly stated that intelligence and electrification have brought the automobile industry closer to consumer electronics from the original machinery industry. Xiaomi also said, "The most difficult thing is the battery and automatic driving. After four years, the advantages of electric vehicles for traditional vehicles will gradually be reflected, and fuel vehicles will transition to electrification. Now the timing of Xiaomi’s cut-in is just right. " Just like this, Xiaomi has invested heavily in power batteries and autonomous driving sectors. Power battery has always been the heart of new energy vehicles, and it is also a plate that new car manufacturers pay special attention to. Xiaomi automobile is no exception, and it has made multiple attacks, and its layout in the field of power batteries has also surfaced.

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"Overview of investment in Xiaomi power battery field"

  Xiaomi currently directly or indirectly invests in four power battery-related enterprises in the field of power batteries, and each major enterprise has its own characteristics. These four companies are Honeycomb Energy, AVIC Lithium Battery, Zhuhai Guanyu and Ganfeng Lithium Battery. Among them, Zhuhai Guanyu and Ganfeng Lithium Battery are listed companies.

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"A list of the number of patents related to Xiaomi and other Internet companies; Overview of investment in Xiaomi’s autonomous driving field "

  Auto-driving is an important force point for Xiaomi’s car in the future, and it is actually a weak point for Xiaomi to build a car. According to public information, by 2020, Xiaomi has disclosed more than 800 patents related to automobiles, and only one patent related to autonomous driving. In the field of intelligent vehicle networking, by April 2021, Xiaomi had 72 patents, including vehicle-to-person V2P, vehicle-to-vehicle V2V and vehicle-to-infrastructure V2I, among which 57 were vehicle-to-person V2P patents. Since the announcement of building a car, Xiaomi has also made frequent shots in the field of autonomous driving and made a series of investments. In June 2021, Xiaomi participated in the D-round financing of Zongmu Technology, a supplier of autonomous driving technology. In the same month, Xiaomi participated in the D-round financing of laser radar enterprise Hesai Technology. In July, Xiaomi acquired DeepMotion Tech Limited, an autonomous driving technology company, for US$ 77.37 million (about RMB 503 million). In August, Xiaomi led the Pre-A2 round of financing for geometry partner of autonomous driving company, and then participated in the strategic investment of geometry partner in October. It is worth mentioning that Tianyanchao information shows that Shendong Technology Company is also located in Beijing.

  What can improve the above business to the extreme is that a series of Beijing Economic Development ZoneA favorable policyAccording to "Beijing Intelligent Networked Vehicle Innovation and Development Action Plan (2019 -2022)", it is clearly pointed out that in 2022, a complete technical system of intelligent networked vehicles meeting the requirements of advanced autonomous driving (L4 level) will be formed; The scale of intelligent networked automobiles and related industries in the city reached 100 billion yuan. Specific to Yizhuang, the First Industrial Policy of Yizhuang Group in the High-end Industrial Zone of China (Beijing) Pilot Free Trade Zone clearly puts forward the goal of "building a core bearing place for the development of new energy and high-end automobile industry", and sets a minimum financial support policy of 30 million yuan and a maximum financial support policy of 100 million yuan according to different conditions.

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"There are different models such as self-driving passenger cars, self-driving logistics trucks, self-driving feeder cars, self-driving cleaning cars, unmanned delivery cars and unmanned retail cars on the streets of Yizhuang every day."

  Among them, "encourage domestic and foreign new energy smart car manufacturers to settle in the development zone. To drive the formation of a 100 billion-level industrial cluster, leading enterprises can be given up to 100 million yuan of innovation funds to support; Encourage the research and development of autonomous driving technology to reach L4 level and above, and carry out conditional large-scale production. For enterprises that have completed the transformation of the first batch of results, a certain proportion of financial support will be given according to the transformation effect of the results, up to 30 million yuan. "

  It is worth mentioning that the "Overall Implementation Plan of Beijing Intelligent Networked Automobile Policy Pioneer Zone" released here shows that the planning scope of 225 square kilometers including Yizhuang New City will be set as the policy pioneer zone. Beijing Intelligent Networked Vehicle Policy Pioneer Zone has four distinctive policies: allowing enterprises to carry out commercial operation services based on fees, allowing unmanned delivery vehicles to obtain road rights for on-road operation, supporting mutual recognition of test results of intelligent networked vehicles in different places, and opening high-speed testing of self-driving vehicles.

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  Geographical locationThe mature supporting environment and good policy support have enabled many brands to set up factories here, such as Mercedes-Benz R&D Center, Beiqi New Energy Blue Valley R&D Center, Beiqi New Energy High-end Intelligent Ecological Factory, Foxconn Precision Components, e-commerce giant JD.COM and many logistics companies. It is mentioned that Xiaomi and BAIC have signed a strategic cooperation agreement before, which may be one of the "reasons" for Xiaomi Automobile to choose Beijing Economic Development Zone.

◆ Talk to the end

Home of the car

  Lei Jun once said that the initial intention of Xiaomi to build a car is to use high-quality smart electric vehicles to let users enjoy the ubiquitous smart life. In the future, Xiaomi will provide intelligent life for all aspects of rice noodles from personal equipment, smart home, smart office, and smart travel. In the future, I hope that every road will be equipped with a full set of Xiaomi smart products.

  However, at present, although Xiaomi has signed a contract, it is still some time before the factory breaks ground. Referring to the time when the new car rolled off the assembly line in 2024, Xiaomi’s factory will start in 2023 at the latest, and we will pay more attention to Xiaomi’s trend in the future. At that time, in the face of strong competitors, complex supply chain management and more discerning consumers, can Xiaomi Automobile create an eye-catching model?

  We will wait and see. (Text/car home Zhouyi)

Lei Jun: Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, and the pricing is "a bit expensive".

On December 26th, Xiaomi Automobile Technology Conference will be held at 2pm on December 28th. Lei Jun, founder, chairman and CEO of Xiaomi, answered some questions that netizens are most concerned about today.

Xiaomi’s first car was named SU7. As for how to pronounce it, Xiaomi has also discussed it seriously. In the end, everyone thinks that it is still called "",just like calling a friend’s name.

In addition, Xiaomi SU7 is positioned. As for why he made a car, Lei Jun will introduce it in detail at the press conference. The press conference will start at 2 pm, which is estimated to be about 3 hours.

Lei Jun also said that Xiaomi SU7 has no accurate benchmarking vehicle, and it is in the trial production and climbing stage, and it will take several months for it to be officially listed. In terms of pricing,

The full text of Lei Jun’s answer is attached to IT House:

How is Tik Tok popular?

  Many people like to take a small video and share it in Tik Tok to share their happiness, but how to recommend it so that more people can see your video? Here Xiaobian will tell you how to recommend it.

How to recommend Tik Tok?

  Method 1. First of all, it is original, which is the minimum requirement of video. If you are not original and recommended, it is only accidental. If your video is not original, it is difficult to recommend it. Only by ensuring originality can the video quality be improved.

  Method 2: The video duration. Generally, videos with long video duration will be easier to be recommended, because the system will automatically detect whether the video duration is too short. Generally, videos with too short video duration will default, and the video content is incomplete, so it is difficult to be recommended. Especially the video within seven seconds.

  Method 3, the novelty of the video, video content can use some funny, technical types of various themes, generally more novel themes will be played more, and new content is easy to be recommended and selected.

  Method 4. Participate in more challenging activities. There are many challenges, as long as you release the video. Click to participate in the activity, and then add your video-related challenge activities. Generally, challenge activities are popular, so it is easier to log on to the software recommendation.

  Method 5, video content is also the focus, the content must be civilized and friendly, and there should be no videos that corrupt the social atmosphere and other content. Otherwise, it is very likely that the video will not be released, let alone recommended.

  The above is about how to recommend Tik Tok. I hope it will be helpful to everyone.

Fighting fish elder sister "a small group" was warned by over-management! Break the defense and call out: sue me if you have the ability

Original title: Betta’s sister "a small group" was warned of being out of control! Break the defense and call out: sue me if you have the ability

Sister Betta [a small group] was warned by the super tube! Break the defense and call out: sue me if you have the ability

Recently, around"Live background music"There have been several storms, and I believe that friends who often pay attention to webcasting must have heard about it. Because the background music plays an extremely important part in the live broadcast process, it makes the whole network headOnline celebrity PDD, to each platform 18 unknown small anchor, almost never escape the copyright issue of live background music.

Tens of millions of online celebrity and a fighting fish sister.[A small group]The same is true! In a recent live broadcast, a small group was warned and punished on the spot after playing a song.

Previously, online celebrity anchor [PDD] of Betta Top Stream was claimed by related people for playing and singing a famous song during the live broadcast. As a result, the live broadcast industry has ushered in a wave of claims.

After the incident, many live broadcast platforms formally put such actions into the platform’s prohibition in order to prevent their anchors from playing such songs into trouble and turmoil.Due to the wide range of songs involved (both at home and abroad), many anchors are inevitably punished.

Among them, as a fighting fish sister,[A small group] was also warned by the betta fish in the recent live broadcast.

It is reported that when a small group was using a foreign language song, it was stopped by the super-management because the platform did not obtain the relevant copyright. After being stopped, a small group also looked extremely puzzled. At present, it asked, "Are English songs copyrighted now?"

After getting everyone’s positive reply, Xiao Tuantuan also said with concern:"I’m really going to cry, but fortunately they didn’t bother me … if they bother me, I’ll really be ruined!"

Therefore, the small group that intended to sing a song in the live broadcast room had to put this idea away. Those who don’t want to miss this colorful talent show immediately suggest that they sing their own songs.

The small group that has been shadowed by copyright issues is rather hesitant to say: "To tell the truth-I don’t even know if I can sing my own song now! If I sing my own song and get sued, wouldn’t it be ridiculous?"

Hearing this, many water friends reacted more enthusiastically.

Then, under the instigation of all the people in the live broadcast room, a small group of courage values soared and directly said in the live broadcast room: "Anyway, sue me if you can!If I lose 10w singing my own song, I will admit it! "

Editor in charge:

Come on, please eat the "champion" CP of Sun Yang and Geely Borui GE.

There are about two kinds of people in this world, one is like a peach, with a thin skin and a hard and sweet core; The other is like a coconut with a hard shell but a sensitive heart like water, while Sun Yang may prefer the latter.

On May 28th, Sun Yang, as the ambassador of Geely Automobile, attended the listing conference of Borui GE held in Hangzhou Bay, Ningbo, and delivered a speech. When talking about his own road to success, Sun Yang said that it was because of his belief in the champion that he overcame all the difficulties and made himself what he is today.

The belief of champion is the most frequently mentioned word after Sun Yang’s success. As for the champion, Sun Yang said, whoever dares to break through and surpass himself and devote himself to being a better and more advanced self in his own field deserves to be respected and is his own champion.

At the age of 17, he made his mark. At the age of 19, he made an outstanding record and became a weapon to win gold. Young Sun Yang raised the successful trophy early. At the London Olympic Games in 2012, Sun Yang won two gold medals by his amazing performances in the 400-meter freestyle and the 1,500-meter freestyle, which created a new history of men’s swimming in China and made the world know the 21-year-old China boy.

"Everyone says that I am a genius and I am very lucky, but no one will know how hard it will be for me to come here. I really pay too much." Sun Yang’s road to success was not so smooth, but perhaps it was because of his inner belief and awe of the champion that he dared to face the difficulties and made Sun Yang today.

At the press conference, Sun Yang said frankly that the hand-in-hand relationship with Geely is due to this championship complex, and Geely Automobile and Geely Automobile share the same championship belief, which makes them go hand in hand. An Conghui, president and CEO of Geely, said at that time that Sun Yang and Geely Automobile’s new brand connotation of "dynamic and exquisite, self-confident" fit very well, and it also fits very well with Geely Automobile’s vision of being positive and daring to launch an impact on the world-class camp.

Excellent people are always attracted to each other. Shortly after becoming an image ambassador, Sun Yang became the owner of Borui and the honorary monitor of Boshiban of Borui Motorists’ Association. In his live speech, Sun Yang reviewed these years. He and Borui witnessed each other’s growth process, and bluntly said that for more than four years, they both adhered to the belief in the champion in each other’s field, thus completing their self-breakthrough and transcendence again and again.

Today, as a new energy vehicle of Borui, Borui GE officially set sail. As the first B-class car equipped with a hybrid system in the domestic market, Borui GE has not only truly realized the expectation of letting consumers buy hybrids at the price of traditional fuel vehicles, but also led new energy consumption into the "enjoyment era" by virtue of its leapfrog core values such as luxury, energy saving and technology, setting a new benchmark for global hybrid B-class cars.

In the end, Sun Yang looked forward to the Asian Games in August this year, and said that he would work hard with Boruige, who is engaged in the new energy market, to break through and win the championship, which attracted applause and encouragement from the scene.

Today, Sun Yang and Geely have not only become the veritable champion business cards in their respective fields of swimming and automobile, but more importantly, they have also become representatives of the Chinese dream, powerfully refreshing the image of China on the world stage!

 

[See you at 8: 00] online celebrity sells a 6-day, 5-night double tour for 299 yuan, and the official thunders.

CCTV News:At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

The Eastern Theater responded to the US ship crossing the Taiwan Province Strait: tracking and monitoring the whole process, and keeping a bird’s eye view of the Taiwan Strait at all times.

The "Measures for the Safety Review of Foreign Investment" was issued, with equal emphasis on openness and safety.

Do I need to wear a mask after COVID-19 vaccination? National Health Commission: Continue to maintain personal protective measures.

China has provided more than 200 billion masks to the world, with 30 masks per capita in the world.

The sample of Chang ‘e-5 moon was officially handed over, and the initial measurement weight was about 1731 grams.

The coverage rate of improved varieties of crops in China is over 96%, which strongly supports the bumper harvest of grain in successive years.

WHO announced that it will receive nearly 2 billion doses of COVID-19 vaccine, which will be provided as soon as the first quarter of next year.

Sweden tightened epidemic prevention measures and put forward the suggestion of wearing masks for the first time.

The United States will once again pass the provisional appropriation bill to avoid the government’s "closing the door."

COVID-19 was diagnosed by 184 people in a detention center in South Korea, where former President Lee Myung-bak was detained.

Coca-Cola announced that it would lay off 2,200 people, and the severance payment might exceed 3.5 billion yuan.

Online celebrity 299 yuan for six days and five nights for two, Yunnan Tourism Law Enforcement Department: This is to discredit Yunnan.

Ninghai county informed the students that they were beaten outside the school: the batterers were all students at school, and the guardians were ordered to strictly control them.

The man threw an iron bed on the third floor and stunned the female cleaner. Police: detained.

Many drug criminals who committed the most heinous crimes in Hainan were executed.

A chemical enterprise exploded in Anda City, Heilongjiang Province, killing one person and injuring four others.

10 seconds at the toll booth KO Two men, the parties apologized: they were boxers, which caused a bad demonstration to the public.

Good job! A mother and daughter in Yangzhou were harassed by drunkards, and the junior two boys stood up to protect them.

Whatever you shout, I can’t help it: the sprinkler is still a "disaster" in winter.

— — Xinhuanet comments on sprinklers sprinkling water in winter

There is a rime landscape in Moon Mountain, Congjiang, Guizhou.

Take you to see the Northern Lights! The works of the 2020 Northern Lights Photographer Competition were announced.

Laugh and cry! Brother Bing went home to visit relatives and bought things at his parents’ booth without being recognized.

Sexual harassment, injury and disability, overlord clause beware of these "pits" in the gym

   Sexual harassment and verbal insults should only be regarded as "mouth addiction"

   On April 9, it was reported by the media that Ms. Xiaoqian of Hangzhou paid a deposit for private lessons in a gym. Afterwards, she felt that the price was too expensive and wanted to return it. In order to retain her, the fitness instructor proposed the conditions of accompanying sleep. Xiao Qian told the media: "I said that I can find their coach or him to sleep with me for one night, and that if I need a woman, they can also provide a woman, saying that their director is a lesbian, so that their director can sleep with me for one night." When asked, a supervisor of the fitness center said that the social atmosphere was more open, but it was just a mouth addiction.

   Prior to this, Ms. Zhang, a citizen of Nanjing, was inexplicably "helped" by a fitness instructor while running in the gym. She felt harassed and called the police station. Finally, the gym apologized to him and refunded the card fee in full.

   Article 38 of China’s Constitution stipulates that the personal dignity of People’s Republic of China (PRC) citizens is inviolable, and it is forbidden to insult or slander citizens by any means. Article 40 of the Law on the Protection of Women’s Rights and Interests stipulates that sexual harassment of women is prohibited. Article 38 of the Beijing Measures for Implementing the Law on the Protection of Women’s Rights and Interests in People’s Republic of China (PRC) (Revised Draft) stipulates that it is forbidden to sexually harass women in any form such as language, writing, images, electronic information and physical behavior. The Measures for Implementing the Law on the Protection of Women’s Rights and Interests in People’s Republic of China (PRC) Province stipulates that "it is forbidden to sexually harass women in the form of obscene language, words, pictures, electronic information and behaviors that violate laws and ethics."

   The coach put forward a clear demand for small money, which caused him to have obvious psychological discomfort and constituted sexual harassment. According to the law, if sexual harassment of women in violation of the law constitutes a violation of public security management, the victim may request the public security organ to impose administrative punishment on the illegal act according to law, or bring a civil lawsuit to the people’s court according to law.

   Injuries and disabilities are not uncommon. The qualification review of coaches needs to be standardized.

   In recent years, a large number of newcomers have poured into the field of fitness, but there is a lack of professional private education, and disability incidents are frequent due to improper or unprofessional guidance.

   In July, 2014, Zhang Wanting, a 17-year-old girl from Shenyang, died suddenly in a gym weight-loss training camp. According to media reports, Zhang Wanting had undergone high-load training and was strictly controlled in diet, and the coach at the time of the incident had no relevant qualifications and first-aid knowledge.

   In 2015, a fat man accidentally fell down and broke his achilles tendon because of bending over and lifting his legs, which was not suitable for his weight load. At that time, private teachers and members were still laughing and chatting, thinking that there was no serious problem.

   In 2016, Pearl Krabs, a second-year graduate student in Beijing, bought 4,500 yuan of private education courses in a fitness chain. Three months later, the hospital diagnosed the second degree damage of the posterior horn of the medial meniscus of the right knee; Previously, Pearl Krabs’s coach had been encouraging her to keep exercising. When defending rights, the coach could not produce any professional certification. Finally, the gym returned 4,000 yuan to Pearl Krabs and dismissed the coach.

   It is understood that there are roughly three types of private education sources in the industry: graduates from major sports colleges, retired athletes and social fitness enthusiasts. Even some are just in good shape, and they can be employed after attending some short-term training courses. There is no uniform standard for the post qualification of private education in the whole fitness industry, and the threshold for employment is completely grasped by the fitness institutions themselves.

   According to the 2015 Career Development Report of Fitness Coaches in China issued by the Vocational Skills Appraisal and Guidance Center of the State General Administration of Sport, 52% of the fitness coaches who have been employed for 1-3 years are students from sports colleges, and the remaining 48% have no professional background.

   At present, there are two types of qualification certificates recognized by the fitness industry, one is the "national job certificate". The other is the qualification certificate certified by non-governmental organizations, or the award-winning certificate of bodybuilding competition. Among them, the "national job certificate" belongs to the level evaluation category and is not mandatory. Just because a fitness instructor wants to be employed does not mean that he must pass the national vocational examination and obtain a "national vocational certificate".

   Lu Dajiang, a graduate tutor at the School of Sports Science of Shanghai Institute of Physical Education, suggested that the admission system for fitness instructors should be established with reference to the supervision methods of high-risk industries such as swimming and rock climbing. The relevant coach qualifications are subject to the access system, that is, the personnel engaged in guiding teaching must obtain the national vocational qualification certificate before they can take up their posts and engage in related work.

   Article 32 of the National Fitness Regulations stipulates that those who engage in high-risk sports must have a specified number of social sports instructors and rescuers who have obtained national vocational qualification certificates. The first batch of high-risk sports announced by the state in 2013 include swimming, skiing, rock climbing and diving.

   Fitness institutions have overlord clauses, and it is difficult for consumers to transfer or return their cards.

   At present, many fitness cards on the market require me to hold the card. If consumers require to pay a handling fee ranging from several hundred yuan, some gyms even stipulate that they cannot transfer cards.

   Jiang Dianliang, a southern legal aid lawyer, said that because the consumer card generally indicates that "this card is not transferable", if the consumer does not sign the relevant agreement on returning, transferring and stopping the card before handling the card, when he gets the card, he has already acquiesced that the merchant needs to pay for the card transfer. Before handling various consumer cards such as fitness cards, you need to read the relevant agreements carefully, ask whether the fitness card can be extended or transferred or returned in case of illness, business trip, etc., and sign the relevant payment agreement for returning, transferring and stopping the card. When signing the relevant consumer card agreement, in order to protect your legitimate rights and interests, you must read the terms carefully. If you find anything unclear or unreasonable in the terms, you should raise it in time.

   In addition to high transfer fees and prohibition of card transfer, it is also difficult for many consumers to return the card.

   In December 2016, consumer Mr. Chen complained to Hebei Consumers Association that in September 2015, he applied for an annual card with an amount of 2,300 yuan in a gym in Shijiazhuang. Since then, Mr. Chen has been suffering from illness and needs chemotherapy. The doctor’s advice is not suitable for exercise. The previous annual card was not used, and Mr. Chen proposed to return the card to the gym. The other party refused to refund the money on the grounds that there are clauses in the contract, such as "The contract shall not be terminated except for force majeure" and "The service cannot be accepted due to its own reasons, and the individual shall bear the responsibility".

   Hebei Consumers Association believes that after the establishment of the contract, the objective situation has undergone major changes that are not commercial risks and cannot be foreseen by the parties at the time of conclusion of the contract. It is obviously unfair for one party to continue to perform the contract or the purpose of the contract cannot be achieved. If the consumer proposes to change or terminate the contract, the operator should change or terminate the contract accordingly according to the principle of fairness. It is illegal for the operator not to change or cancel the conformity. In other words, consumers have the right to terminate the contract according to law in special circumstances.