Phoenix Auto News On August 31st, at the Chengdu Auto Show, the reporting team of Phoenix Auto had an in-depth exchange with Ms. Li Xiaojing, assistant general manager of the marketing center of Jietu Brand Division, and discussed several issues of Jietu brand that everyone was concerned about.
First of all, we all know that Jietu Automobile has done a good job in new media marketing. It can be said that the main engine factory has personally left the market, faced users directly, and gained traffic and recognition. We asked Ms. Li Xiaojing about this issue, and she said, "We don’t have any unique secrets. If Jietu only does one thing, it must be new media. In 2021, we chose new media. In 2022, we believed in new media. In 2023, we decided on new media. We have been on the road of new media. At present, we have 6000+ new media accounts, and 55% of our sales come from new media orders. We advocate learning from outstanding people, learning from people with results, and doing it with dealers. Dealers will also learn from each other. One of our distributors in Xinjiang took the initiative to learn from our other outstanding distributors last year. As far as I know, it only cost 1 million for travel and study. "
Talking about this, we find that in the ecological chain of Jietu, the relationship between dealers and OEMs is United and progressing together. Ms. Li Xiaojing also agreed that the dealers have a strong centripetal force for the OEM, and the OEM also has many means to help the dealers. "Modesty and studious, selfless, will always be the core competitiveness of Jietu."
Ms. Li Xiaojing continued to talk about "the more important role of new media is a platform to face users directly and listen to them. The goal that we have been striving for is to turn all user contacts into surprise points. For example, in live broadcast, we can directly understand their needs through interaction with users, and then provide users with products, services and experiences that exceed expectations. I also reach out to users through new media myself. When we really solve the problem for users and get recognition from users, you will feel that this is very worthwhile. "
When Jetway Shanhai L6 went on the market this month, Jetway had a resounding slogan, "Jeep in the United States, Land Rover in Britain and Jetway in China", and it was ambitious to become "the leader of off-road SUV in China". We interviewed Ms. Li Xiaojing about this issue. Where did Jetway’s confidence come from?
Ms. Li Xiaojing said, "Being the leader of off-road SUV in China is indeed the next goal of Jietu Automobile. In this regard, Jietu has confidence, ability and planning, and will definitely move forward towards this goal."
The bottom spirit comes from strength, and Jetway is the brand that knows how to travel best among car companies and who knows how to build cars best among travelers. After six years of deep cultivation, Jietu has built the only "Travel+"brand in the automobile industry from "0 to 1" and "from being excellent". It has the most powerful "Travel+"product lineup, covering the whole scene of family travel and cross-country travel, realizing both fuel and hybrid power to meet the needs of users’ global travel scenarios; And through good things, tide reform, rights and interests, and post stations, we will build the industry’s first "travel+"ecology. These have actually jumped out of the product itself, and Jietu is building travel as an ecological circle.
In terms of sales volume, Jietu has been firmly in the first camp of independent SUV brands. Since the beginning of this year, Jetway has won a breakthrough growth in the terminal market, with a cumulative sales volume of more than 316,000 vehicles from January to August, exceeding the annual sales volume in 2023. Among the mainstream brands with a monthly sales volume of 10,000 vehicles, Jetway is the first and only brand to surpass last year’s annual sales volume in eight months. Moreover, its travelers and Shanhai T2 form a "mixed double combination" to top the sales list of fuel and hybrid box markets respectively.
These have given Jietu a lot of confidence. "In the future, we will not only become the first in the domestic box market, but also build the first" travel+"ecology of global cars, become the first electric hybrid off-road brand in the world, and let the world fall in love with" Chinese off-road "."
From Ms. Li Xiaojing’s speech, we can really feel the confidence of Jetway. In fact, when I participated in Jetway activities, I also found that Jetway users have a very high recognition of Jetway cars, which can be seen from the interaction between brands and users in every activity, and the smiles and recognition on their faces can’t be disguised.
At the Chengdu Auto Show, there was a Shanhai L7 blasting Ares car on the Jietu booth, which just went through the blasting test. We also talked about why such a car should be brought to the booth.
Ms. Li Xiaojing said, "This Shanhai L7 blasting Ares car has just experienced the challenge of" flying slope blasting "in Beijing. It suffered 10 rounds of blasting in pure electric mode and fell from a 1.9-meter high slope. As a result, the body frame was intact, the door opened normally, and the battery pack did not leak, smoke or explode. We brought such a car to the booth so that everyone can see that Jetway will never compromise on safety. I also make a small announcement. Shanhai L7 is a large family of seven electric hybrid SUV products that can bring high performance, large space, more comfort and new experience to home users. It is expected to be listed in the middle and late September. "
In fact, from the development of Jietu in recent years, Jietu’s products are getting higher and higher, and the coverage is getting wider and wider. Just like the traveler’s car, it can accurately cover the needs and gain the recognition of users.
Finally, we also asked Ms. Li Xiaojing, Shanhai T1 is the key model of Jetway. Can it become an explosive car after it goes on sale at the end of the year?
Ms. Li Xiaojing is confident that it will definitely become an explosion. When talking about the reasons, she talked about the explosion gene of Shanhai T1, a new member of the champion family of square box, which can not only meet the needs of users for light off-road but also catch up with the traditional SUV. Its user base is clearly positioned, that is, those who yearn for travel, in short, those young people who want to enjoy the comfort of the city and are willing to have fun outdoors. Shanhai T1 is an urban SUV with off-road function, which can not only meet the urban personality, but also cope with outdoor traffic. It can run from Chengdu to Qinghai Lake (with a comprehensive battery life of 1400km) with one charge. It also has the qualification of trailer, which can tow motorcycles, yachts and RVs to travel, and can develop new ways of travel with young people. Therefore, Shanhai T1 has explosive potential.
After a short communication, I found that Jietu brand executives are well aware of brand building, have a deep understanding of products, and have a very harmonious relationship with dealers and users. I think such a brand is the brand that really takes the needs of consumers as the goal and works hard to build cars. We also expect Jietu to bring us more surprises in the future.
