Where to drive? How to ensure safety? Self-driving cars are on the road in Beijing

  CCTV News:At 10: 00 a.m. on the 22nd, in Beijing Economic and Technological Development Zone, the first batch of temporary license plates for self-driving test were officially issued, and the approved self-driving vehicles began to test on the road.

  Automatic driving, safety first. Before Beijing, Shanghai had allowed self-driving vehicles to be tested in open areas. So what measures have these two cities taken to ensure the safety of vehicles, operators and people around them? In the event of a traffic accident, how should the law determine the responsibility?

  In order to ensure traffic safety, the first batch of open test roads for self-driving cars in Beijing are selected outside the Fifth Ring Road, avoiding areas where residential areas, office areas, hospitals, schools and other people have concentrated traffic. On the test roads, obvious signs indicating the road sections of the autopilot test are installed, and eye-catching autopilot test body signs are uniformly posted on the autopilot test vehicles for public identification. The test driver must pass at least 50 hours of training and be able to take over the self-driving vehicle at any time.

  Like Shanghai, Beijing’s self-driving vehicles have also passed the examination of the closed test site before the open road test. Among them, the assessment of self-driving vehicles includes perceiving the surrounding environment, reminding the surrounding traffic participants in a perceivable way such as whistling, etc. If there is a problem that cannot be handled, the self-driving vehicles need to remind the drivers in a perceivable way. The time of manual intervention should not exceed 1 minute, and parking in an emergency should not exceed 2 seconds.

  According to the evaluation method, in the test, if there are nearly 30 situations, such as traffic accidents, scrambling for roads, failure to maintain a safe distance and a safe speed during driving, the road test will not pass, and in some cases, it will be rejected by one vote.

  Previously, Shanghai stipulated that car companies must purchase traffic accident liability insurance of not less than 5 million yuan per car for self-driving vehicles applying for road test, or provide traffic accident compensation guarantee of not less than 5 million yuan. During the test, an experienced test driver with no serious violation record must be equipped in the same car to deal with emergencies at any time. Others, including vehicle procedures and road violations, are consistent with the current laws and regulations.

  Cao Guangyi, political commissar of the Traffic Police Corps of the Shanghai Public Security Bureau, said that if there is an accident, the test subject unit should bear the civil liability for compensation, and the test driver should also bear the responsibility of the driver of the accident.

The third season of "Wit" is a strong attack: "hardcore" variety show respects China.

Conference site

Conference site

  Cctv news  On August 2nd, the launching ceremony of the theme activity "Wisdom and Respect for China" and the press conference of the third season of "Wit" were held in Shougang Park, Jingxi.

  This large-scale science and technology challenge program, which focuses on the frontier development of artificial intelligence in China, takes "Wisdom and Respect for China" as the theme, focusing on "Smart Plus" in many fields such as agriculture, manufacturing, medical care and environmental protection, and presents a science and technology gift for the 70th anniversary of the founding of New China.

  Wit is co-sponsored by the Central Radio and Television General Station and the China Academy of Sciences, and co-produced by the CCTV Comprehensive Channel of the Central Radio and Television General Station, the Science Communication Bureau of the Chinese Academy of Sciences and Beijing Changjiang Culture Co., Ltd., starting from July 27th, it will be broadcast on the CCTV Comprehensive Channel at 8 o’clock every Saturday night.

  "Hard core technology" confides in the heart

  There are 85 million disabled people in China, of whom 24 million are physically disabled. Wang Junjing, a frontier soldier of Tibet Military Region who was amputated by high-voltage electric shock while performing his duties, is one of them.

  Wu Xinfen, his wife who has been with me for more than 20 years, said, "As a woman, I especially long for my husband to give me a hug."

Experiencing myoelectric hand

Experiencing myoelectric hand

  The research team used non-invasive EMG neural sensor array and artificial intelligence algorithm to realize the intention recognition of human hand movements, and realized the intention by bionic hands.

  Wang Junjing with a myoelectric hand gave his wife a hug. This first hug is a gift from technology to this loving couple.

  In the first program of the third season of "Wit" broadcast on July 27th, the intelligent myoelectric hand, intelligent designer and unmanned straddle carrier appeared in turn, showing the changes brought by the development of artificial intelligence to human life from different perspectives.

  “王俊景是一名坚毅勇敢的军人,即使没有双臂,他也已经掌握了很多日常生活的基本技能。但是有没有手这件事依然很重要,重新拥有双手,能自己扣好扣子、能亲自夹起佳肴,能再次拥抱爱人,执子之手、与子偕老。人工智能实现了这对患难夫妻对美好生活的向往,而且一定可以更美好。”《机智过人》项目总制片人张越说。

  “这双‘手’是机械的,也是有温度的,让我20多年的心愿实现了。”王俊景说,“这是‘八一’前夕,我收到的珍贵礼物!”撒贝宁在现场也动情感慨:“不管你相信或者不相信,爱情其实就在那里。”

Connect with Du Zhiguo

杜富国现场连线

  发布会上,节目组与陆军某扫雷排爆大队战士杜富国现场连线。在7月31日的中央军委授予荣誉称号仪式上,他荣获了“排雷英雄战士”荣誉称号、习近平总书记为他佩挂英模奖章并颁发证书。

  在边境扫雷行动中掩护战友突遇爆炸失去了双眼和双手的杜富国,在康复训练中重新学习吃饭走路,如今已能独立吃饭、洗脸、刷牙、跑步、写字。

  “我希望大家更多关注残疾人,他们需要什么,有什么困难。以后的科技难以想象,我相信科技会达到领先的技术,我相信中国。”杜富国说。

Zhang Guofei, director of CCTV channel

Zhang Guofei, director of comprehensive channel of Central Radio and Television General Station

  At the press conference, Zhang Guofei, director of the comprehensive channel of the Central Radio and Television General Station, concluded that the research results of artificial intelligence in China have reached the national leading level in some aspects, and artificial intelligence covers all aspects of our lives, covering every corner of society and economy.

  Deep integration of artificial intelligence charm out of the circle

  "In terms of program content, the third season of" Wit "pursues the upgrading of texture and quality; In terms of communication, we are constantly exploring new possibilities of radio and television. How to maximize the dissemination of high-quality program content has always been a problem we are thinking about. " At the press conference site, Zhang Yue said that in the macro-ecology of media integration, linking various platforms, giving full play to the strengths of each family and realizing "one fish to eat more" of high-quality content has become an important strategy for the third season of "Wit". In the new media era, traditional TV media still has great potential.

  Every Saturday, CCTV 1 will focus on the cutting-edge technology of artificial intelligence in 93 minutes of prime time, and show the intelligent achievements of artificial intelligence to empower the industry and benefit the people’s livelihood.  

  Under the background of media integration, this "hardcore" variety show adopts the form of all-media linkage, creating a media integration matrix, which fully embodies integration and innovation in both creation and promotion. In the third season of Wit, the theme activity of "Wisdom and Respect for China" was launched, which linked all walks of life to pay tribute to the 70th anniversary of the founding of New China, and relying on the media matrix, various media and platforms were allowed to produce distinctive new media products according to their own advantages and attributes.

  The series of activities of "Zhijing China" have been launched in full swing: during the filming of the project, the program group launched a series of live broadcasts of "Zhijing China" in conjunction with many new media platforms such as CCTV News, CCTV, and Vibrato Short Video. The unmanned harvesters, Jiefang brand unmanned trucks and other projects interacted with netizens through live webcasts, with a total of more than 6.7 million viewers; In the studio recording stage, the program group started the second stage of communication mode, and the recording site was open to netizens. CCTV News and CCTV.com jointly conducted four live broadcasts, with a cumulative audience of more than 15 million. In the "Rubik’s Cube Man-Machine Battle" live broadcast, netizens threw out "Can the mechanical arm understand garbage classification?" "Can the mechanical arm do sign language translation?" And other interesting issues, which opens up a new interactive mode of recording and broadcasting programs and truly realizes the infinite spread of limited space.

  During the warm-up period of the program promotion, Cecilia Han and Sa Beining recorded interesting interactions on the spot, and the short video of Cecilia Han’s "routine" was played over 50 million on the vibrato short video platform, which won 2.2 million praises. When the first program was broadcast, it was the first in the whole network when it reached the top of the variety show. The official Weibo’s single Weibo reading broke a million in an hour; The story of Wang Junjing and his wife has been read by more than 100,000+in WeChat official account such as CCTV News and People’s Daily, and the related programs have been reprinted by many mainstream media such as CCTV News, People’s Daily, Guangming, China Daily, Beiqing, Henan Daily and China Military TV.

Leng Song, Program Planner and Secretary-General of World Media Research Center of China Academy of Social Sciences.

  Leng Song, the program planner and secretary-general of the World Media Research Center of the Journalism Institute of China Academy of Social Sciences, said that the program "Wit Beyond Man" chose a vertical category of science and technology and made a depth of one kilometer within a width of one centimeter. On the surface, the program is conducted in the way of artificial intelligence and human testing confrontation. In fact, it is the machine that realizes the harmonious symbiosis and game mutual assistance between machines and people with the help of human operation.

  "We don’t produce AI. We are welders of human wisdom. Although the technology is good, there will be a future with the control and guidance of human beings, especially with the guidance of China scientists, China scientific community and China TV people." Leng Song said.

  Focus on Struggle and Respect China

  This year, "Smart Plus" first appeared in the government work report. In his government work report, Premier Li Keqiang pointed out that it is necessary to build an industrial Internet platform, expand "Smart Plus" and empower the transformation and upgrading of the manufacturing industry.

  "Wit" is honored to witness the rapid development of artificial intelligence in China for three years. " Shen Jun, vice president of Changjiang Culture, pointed out, "Artificial intelligence technology has entered our daily life, such as finding abducted children. This is the power of science and technology, the care of science and technology. If we used to think about the future, then today is the future. "

  "In this season’s program, we pay special attention to the contents of China manufacturing and China construction, and learn a lot about China Railway, China Construction and China Communications ‘ National team ’ Many stories are shocked and moved again and again. If there are no conditions to create conditions, we must go on, and no matter how tight the time is, we must complete it with good quality and quantity. This spirit of struggle is something in the bones of China people. Whether it is the progress of science and technology or the ability of industry experts, in fact, the things behind it are unified. We hope to extract these spiritual cores of China people, such as benevolence, harmony, innovation, struggle and so on. " Zhang Yue, the chief producer of the project, summed up the significance of this program, "Respect China, respect China people."

Qu Xiangming, Chief Marketing Officer of Midea Group

  Mr. Qu Xiangming, chief marketing officer of Midea Group, said that as the first domestic program focusing on the field of artificial intelligence, it is at the historical moment of the 70th anniversary of the founding of New China, Wit Beyond Man is offering a gift to China with cutting-edge scientific and technological development achievements, presenting people with a scientific and technological feast of artificial intelligence to promote a better life, which is highly consistent with Midea Group’s vision of perfect life in science and technology. Mr. Qu Xiangming gave full affirmation and appreciation to the new China "Wisdom" by showing the scientific and technological innovation with temperature, which warmed, touched and shocked everyone’s heart.

  This program, which focuses on the 70-year struggle history of the Republic, also specially designed the "wisdom and respect moment" link: at the end of each project, technical representatives pay tribute to industry predecessors, scientific and technological progress, and the 70th anniversary of the founding of New China, "wisdom and respect for life", "wisdom and respect for efficiency", "wisdom and respect for peace", "wisdom and respect for future" and "wisdom and respect for creation".

"DOU wit" plan released

  At the press conference, the third season of "Wit Beyond Man" also jointly released a popular science content cooperation plan — — "DOU wit" includes providing secondary creation and support of short videos for program content, providing a joint stage for short video popular science creators, and jointly launching joint action of online and offline knowledge popularization, and awarding Tik Tok the status of "exclusive short video partner of popular science knowledge". This plan aims to provide more comprehensive support for the creators of popular science, and continue to explore the innovative mode of popular science, actively spread scientific knowledge and convey scientific spirit through short videos, and promote the arrival of the era of popular science for all.

  In addition to showmanship and confrontation, the third season of "Wit Beyond Man" condensed the review of history, the prospect of the future, and the extraction of struggle and development into its own spiritual core.

Beij is facing that most complicate and severe prevention and control situation since the COVID-19 epidemic.

CCTV News:On November 21st, the Information Office of Beijing Municipal Government held the 420th routine press conference on epidemic prevention and control to inform the latest situation. At the meeting, Liu Xiaofeng, deputy director of the Municipal Center for Disease Control and Prevention, introduced that the current epidemic situation in this city continues to be at a high level, showing a rapid upward trend, with obvious regional differences. This city is facing the most complicated and severe prevention and control situation since the outbreak of the COVID-19 epidemic, and is at the most critical and tight moment. We should further understand the situation, unify our thinking, unswervingly implement the general strategy of "external defense input, internal defense rebound" and the general policy of "dynamic zero clearing", compact the "four-party responsibility", optimize prevention and control measures strictly, timely and appropriately, and pay close attention to the implementation of various prevention and control work; It is necessary to further strengthen the territorial responsibility of areas with serious epidemic situation, reduce social mobility, advocate flexible work, reduce the rate of arrival, online teaching, and make appointments in public places to limit the flow in areas with serious epidemic situation, effectively implement regional nucleic acid screening, and make orderly arrangements to avoid getting together; It is necessary to further strengthen the investigation and control of risk personnel and risk points, do a good job in standardized management and service guarantee of high-risk areas, pay attention to epidemic prevention management in crowded places, and implement various prevention and control measures in key links in a timely, effective and high-quality manner.

Such as knife cutting, fire! This disease is "painful" and hot search. Do you want to fight thousands of dollars of vaccine?

focus

Recently, a # Pain is a danger signal of herpes zoster # boarded a hot search in Weibo, causing everyone’s attention to herpes zoster!

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How painful is it to get herpes zoster? People who have had this disease are worried about it and complain bitterly!

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What disease is herpes zoster?

Herpes zoster is what people call "raw snake", "waist-wrapped dragon" and "waist-turned dragon", which is infected by varicella-zoster virus and occurs in middle-aged and elderly people over 50 years old, showing clustered blisters.

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At the time of eruption, the skin of the affected area first appeared tidal erythema, then appeared clustered papules without fusion, and then quickly turned into blisters, with redness around the blisters. Skin lesions are often distributed along a certain peripheral nerve area, generally occurring on one side of the body and not exceeding the midline. Blisters will then dry up, scab and fall off, and there may be pigmentation left behind. Generally, skin lesions last for 2-3 weeks, and the elderly are about 3-4 weeks.

Characteristics of herpes zoster-high infection rate.

According to public information, herpes zoster is more common in older people with immunosuppression or immunodeficiency. According to Professor Chang Jianmin, director of the dermatology department of Peking Hospital and deputy director of the Department of Dermatology and Venereology of Peking University, in China, about 99.5% of adults aged 50 and above are latent varicella-zoster virus, and there are about 1.56 million new cases of herpes zoster in people aged 50 and above every year. According to the China Expert Consensus on Diagnosis and Treatment of Postherpetic Neuralgia, the annual incidence of herpes zoster is about 3-5‰.

Characteristics of herpes zoster-patients have to bear great pain.

It is understood that the onset of herpes zoster is very painful, such as cutting, burning, electric shock and whipping. The degree of pain is higher than that of childbirth, and even some patients will suffer from inattention, disorder, anxiety and depression, which is both physical and psychological. Some netizens commented: "Once you get sick, it invades your nerves and hurts like hell."

Often accompanied by significant neuralgia.

There is a saying: "snake sores, waist-wrapped dragons, crawling all over the circle will kill people", which means that it is painful when it comes on. It affects work during the day and sleep at night. Herpes zoster is contagious, mainly through droplets and contact.

Recently, with the increase of rain and the arrival of humid weather, the resistance of middle-aged and elderly people is extremely easy to decline, and herpes zoster is also prone to high incidence. Everyone must pay attention to it.

Vaccination can effectively prevent

Herpes zoster vaccine, namely recombinant herpes zoster vaccine (CHO cell), was officially launched in China in early July 2020. It is suitable for preventing herpes zoster. The vaccination target is adults aged 50 and over, and the immunization program is 2 doses.

Vaccination interval is 2 months, and the longest is no more than 6 months. Experts say that herpes zoster is a common disease in the elderly. To prevent the occurrence of herpes zoster, the first is to improve immunity, and the second is very important for middle-aged and elderly people to get a rash vaccine!

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For friends over 50 years old, it is recommended to vaccinate against herpes zoster, because with the increase of age, the probability of herpes zoster is getting higher and higher, and the incidence rate of people over 50 years old is obvious because of the gradual decline of cellular immune function, and active vaccination can reduce this risk. Vaccination is more recommended for people over 50 years old who have had chickenpox and their immunity is relatively low.

Do people who have had it still need to be vaccinated?

Experts say that people who have had herpes zoster once have a very low chance of getting sick again. The human body has a memory of herpes zoster virus immunity and will produce antibodies to avoid getting sick again.

However, people who have had herpes zoster and have relapsed still exist. Such patients often have very low immunity. After getting herpes zoster for the first time, they did not get enough antibodies. Therefore, when a similar situation occurs for the second time, the antibodies in the body are not enough to resist the virus, which will make the disease happen again. Therefore, for patients who have experienced herpes zoster recurrence, experts still recommend vaccination against herpes zoster to prevent recurrence.

Domestic listing enters countdown.

Throughout the world, there are two kinds of herpes zoster vaccines listed. Among them, shingrix from GlaxoSmithKline was approved to be listed in China in 2019 for preventing herpes zoster in adults aged 50 and over, and was officially launched in China market on June 28th, 2020, which is the only herpes zoster vaccine listed in China at present.

As herpes zoster vaccine belongs to the national immunization program, patients need to pay for it themselves. The price announced by Shanghai CDC is 1603.5 yuan/dose, and the full vaccination price is 3207 yuan, which is also the general price of community centers around the world, and the vaccination fee is not cheap. It is worth noting that at present, many domestic pharmaceutical companies are researching and developing the distribution of herpes zoster vaccine, and the fastest research and development company has received the Acceptance Notice of the application for the marketing license of live attenuated herpes zoster vaccine issued by the Drug Evaluation Center of China Food and Drug Administration. In other words, the vaccine has entered the stage of applying for marketing!

Source of this article: CCTV

Accelerated reshuffle of entertainment industry in winter: the rise of video websites and the reconstruction of industrial value chain

  In the past, the entertainment industry has not had a good time. Whether it is film and television dramas, movies, games or even artists, the upstream and downstream of the industry have been more or less affected. Under the cold winter, the prospects of the entertainment industry are also confused. How to get out of the cold winter?

  Recently, at the Iqiyi World Conference, Iqiyi released a number of entertainment industry support plans, involving movies, film and television dramas, games, animation, online texts, artists’ brokers, etc., which seemed to set a fire in the cold winter of the entertainment industry. Even Hou Hongliang, president of Noon Sunshine Film, lamented: "Winter has passed and summer has arrived." If, as Hou Hongliang said, winter has passed and summer is ushered in with the help of video websites, then, under the cold winter of this round of entertainment industry, the video websites under the control of the BAT Big Three have undoubtedly become the biggest winners, and their dominance in the entertainment industry has further expanded. Many years ago, Bona Film President Yu Dong’s statement that "all film and television companies will work for BAT" is also becoming a reality.

  Entertainment industry accelerates reshuffle in winter.

  Wind data shows that during the four years from May 2015 to May 2019, the investment in the film and entertainment industry showed an obvious cliff-like downward trend, with two obvious lows in 2016 and this year. In 2015, the investment amount of the industry was 13.091 billion yuan, which was reduced to 6.452 billion yuan in the following year, which was more than half. Then it entered the fast lane of rising. In 2018, the investment amount reached 53.777 billion yuan, which will be more than half this year, and the investment amount is only 262 million yuan.

  Affected by the cold winter, in 2018, the number of repertoires publicized by filing in China continued to decline, with a total of 1,061 and 41,887 episodes, down by 9.7% and 10.3% respectively compared with 2017. And short videos began to flood people’s lives, and the fragmentation time was gradually filled, and the market space was further narrowed.

  The performance of film and television listed companies is also not optimistic. Even Huace Film and Television (300133.SZ), the leading film and television drama, earned 5.797 billion yuan last year, up 10.52% year-on-year, with a net profit of 211 million yuan, down 66.71% year-on-year, and deducted non-net profit of 121 million yuan, down 78.22% year-on-year. More than half of the film and television listed companies, such as Huayi Brothers (300027.SZ), Ciwen Media (002343.SZ), Huawei Culture (002502.SZ), Tang De Film and Television (300426.SZ) and Hualu Baina (300291.SZ), all suffered losses last year, among which the former "film brother". A large number of game listed companies released loss-making financial reports, among which, the "loss king" Tianshen Entertainment had a pre-loss amount of 7.8 billion yuan, of which 4.9 billion yuan was accrued for goodwill impairment.

  "Behind the decline of the film and television industry is the outbreak of some industry problems under the rapid development for many years, mainly focusing on the two elements of over-reliance on IP and stars. As a result, the value of stars and IP is rising, and video websites are constantly posting money. However, with the high pay of star artists corrected by all parties last year, IP has repeatedly failed, and the original industrial value chain model is no longer suitable, so it is necessary to build a new industrial value chain." Zhou Chen, an entertainment industry analyst, said.

  According to statistics, among the TV dramas with TOP45 broadcast volume of Tencent Video in 2018, TV dramas with non-big IP and non-traffic stars accounted for 62.22%; In TOP35′ s variety show, the proportion of non-big IP and non-traffic stars is as high as 54.17%. Wang Juan, editor-in-chief of Tencent Video, said that with the ebb tide of big stars and big IP, users will be more critical, and good works in the future will need to meet users’ psychological demands, be well-made and be innovative.

  Since last year, three major video websites, Youku, Iqiyi and Tencent Video, have jointly issued a document to boycott the high pay of stars. IP failure has also aggravated the cold winter of the film and television industry. Wang Xiaohui, chief content officer of iQiyi, said that the previous big IP model was shattered. Typical examples are Tian Sheng Chang Ge and Wu Dong Gan Kun, which are far below the expected results.

  The cold winter of the entertainment industry is mainly reflected in the upper reaches of the industrial chain, but video websites have not been affected too much. On the contrary, the influence of online channels is constantly expanding. According to the China TV Drama Industry Development Report 2019, 382 new dramas were broadcast in 2018, of which the number of webcasts is more than twice that of Shangxing dramas, accounting for over two-thirds, and the quality of online dramas is getting stronger and stronger.

  Hou Hongliang said: "The emergence of online video has subverted the traditional TV play mode and industrial model, and the online channel has natural advantages. Take online drama as an example, online drama should be consistent with its communication form, viewing scene, revenue model and user’s demands, instead of simply premiering on the online platform. In traditional TV dramas, every creation must strive for the largest number of viewers, so that it is possible to obtain better viewing data from a small number of sample households. The choice of paying users of online dramas is very clear. It is very important to study the demands of target audiences and accurately locate works. Therefore, the direction of online drama creation must be market segmentation, typology of themes, and whose strategy and content are more accurate. "

  The rise of video websites to build a new world of entertainment

  From the initial second-round broadcast platform of movies and TV series, to the linkage between Internet and TV stations, and then to the solo broadcast of self-made TV dramas, the voice of video websites is constantly improving, and video websites have also paid a lot of financial costs. In this case, video websites need to strengthen the control of upstream and downstream to better control costs and expand profit models.

  Wang Xiaohui said: "The copyright of new media has dropped from 18 million to 8 million now, and most of them are at 3 million." On the other hand, build your own IP, stars and related TV dramas. Last year, Gong Yu, the founder and CEO of Aiqiyi, put forward the vision of "Apple Orchard", that is, to expand the content ecology of Aiqiyi from video to pan-entertainment fields such as literature, animation, live broadcast, games, e-commerce, ticketing and artist brokerage.

  At the Iqiyi World Conference, iQiyi systematically displayed 21 application service product brand matrices including iQiyi main station, Chibabu, iQiyi bubble, iQiyi sports and iQiyi VR for the first time. At the same time, the two innovative directions of iQiyi original film plan and interactive content technical standards were officially released, aiming at providing solutions to the problems currently faced by the partners in cinema films and multi-content fields through business model innovation and technology and content combination innovation.

  The increasing dominance of video websites means that video websites will continue to strengthen content control, and a number of external entertainment companies will also be embedded in the industrial chain of video websites to strengthen cooperation.

  Then, when there are problems with stars and IP, can video websites lead content creation to reduce industry risks and build a healthier industry ecology? In Gong Yu’s view, video websites have three magic weapons: one fish eats more, original content and technical support. Content originality is the basis for video websites to integrate internal and external resources to create high-quality content, while technical capability support is to continuously reduce the risk of film and television investment and improve the ability to create explosions through artificial intelligence, big data and even the latest film and television technology such as interactive video technology. The mode of eating more than one fish is to help maximize the value of entertainment content, and only a few major video websites can achieve these three points at present.

  After the cold winter is a new round of rapid development of the entertainment industry, and the dominant players will become video website giants.

  In the face of the cold winter, Wang Xiaohui believes that the superposition effect of the emerging generation with different consumption views and wealth after the 1980 s and the Internet users after the 1990 s has brought stronger impetus to the entertainment industry. "Users have a stronger demand for high-quality content and a stronger demand for high-quality content that is suitable for their own personalized content. After 80, you can pay for the game, and after 90, you can pay for The Avengers. The locomotive of this industry is the Internet, which has revolutionized all industries, including our entertainment industry. In the current era, the trend of the entertainment industry and our update cycle and frequency of fresh content are getting shorter and faster. " Wang Xiaohui said.

  A large part of the growth of the entertainment industry is the growth of the content payment market, which is a big plus for video websites. In 2018, the number of subscriptions of global streaming media surpassed that of cable TV, and the number of online video members in China surpassed that of cable TV. In 2018, the iconic paid income of iQiyi became the largest source of income.

  No matter who dominates, it is basically centered on the audience. Hou Hongliang said: "In the process of constantly exploring the mode, type and differentiation of entertainment content, the most correct thing to do is not to despise the audience, not to give up the creative subject, not to lower the production level and awe of creation, and to constantly present it with more professional images and expressions."

Military newspaper articles talk about soldiers’ live broadcast: confidentiality first and will explore and spread the image of soldiers

  Topic backgroundIn 2013, the domestic online live broadcast platform began to rise; In 2015, there were nearly 200 online live broadcast platforms with 200 million users. With the popularity of 4G and wireless networks, the habit and demand of netizens watching videos on the mobile Internet are being cultivated, and everyone can become a "live car". Some media said that the "national live broadcast era" is coming.

  With only one smart phone and one software, life in the military camp can be "broadcast live". Going back ten years is unimaginable for many people. As smartphones enter the military camp in an orderly manner, the "mobile phone live broadcast" platform has also been favored by many officers and men. At the same time, the live broadcast has also brought new problems and challenges to the army management. Facing the "mobile phone live broadcast fever", a recent experience of a regiment of the 14th Army of the Army may bring us some enlightenment.

  phenomenon

  "Push-ups" on the live broadcast platform

  At the beginning of June this year, Xiao Wang, a noncommissioned officer of a regiment of the 14th Army of the Army, downloaded a mobile phone live APP and registered an account during his vacation. Every day, he does push-ups, singing and other programs. In less than a month, the number of fans has soared from zero.

  After returning to the team, Xiao Wang’s "live broadcast" was interrupted. I can watch my account constantly "dropping powder", and Xiao Wang is a little anxious. One weekend, Xiao Wang resumed the long-lost "live broadcast". After the company cadres found out, they immediately stopped.

  Coincidentally. Xiaoshi, a battalion secretary, likes playing games since he was a child. He was a "game anchor" when he was in college. Last year, after re-using his smartphone, he joined the "live broadcast" of the game, and sometimes used the weekend to anchor online game competitions. Once, a fan guessed Xiaoshi’s military status in the live broadcast and asked him about the army. Xiaoshi suddenly became alert and stopped the live broadcast.

  It has been found that many officers and men use the "mobile phone live broadcast" platform one after another, which makes the first battalion pay attention to this issue. Although most officers and men do not have "live online", there are also many people who "watch live". Some live content is not nutritious, and some are even mixed with negative information. The first battalion immediately stipulated that officers and men should not use the "mobile phone live broadcast" platform.

  It didn’t take long for a comrade-in-arms to post on the Youth League’s political work website with the topic "Is it really wrong to broadcast live on mobile phones?", which triggered a discussion.

  discuss about sth enthusiastically

  How does the military camp view "live broadcast"?

  “‘ Mobile phone live broadcast ’ It is no accident that it can be fired. " Zhao Zhang, a company soldier, said that he likes to record the moments around him with his mobile phone when he is on vacation. A touching scene is presented through live broadcast, which is more likely to resonate with everyone than empty preaching.

  "My favorite anchor often shares some practical skills in daily life." Peng Yuxi, a female soldier, watched the live broadcast on weekends. Every time she watched it for a short time, she gained a lot. Not long ago, she applied the storage skills learned from the live broadcast to the loading of carrying materials, which greatly improved the space utilization of carrying tools. This storage method was also used for reference by other officers and men in thy company, and everyone said it was good.

  In sharp contrast, some battalion chiefs frown at the mention of "mobile phone live broadcast". Some people think that if it is not strictly controlled, live broadcast software can easily turn mobile phones into "grenades." Instructor Ruan Liedong warned: "If you are not careful, if you put military secrets ‘ Live broadcast ’ What should I do if I go out! "

  In addition, the content of the "mobile phone live broadcast" platform is also worrying. The instructor of the 3rd Battalion said to Lei, "The reason why I object ‘ Live broadcast ’ It is worried that the officers and men are not strong in discriminating ability, and the live webcast content is varied and bizarre, which makes it easy for young soldiers to indulge in it. " He once found that some soldiers wasted a lot of money to give virtual gifts, and even became "moonlight clan".

  The heated discussion among officers and men attracted the attention of Liu Jijun, the political commissar of the regiment. “‘ Mobile phone live broadcast ’ It is an emerging product in the era of mobile Internet. When QQ and WeChat just emerged, the army did not let everyone use it. But it turns out that blind prohibition is a kind of ‘ Ostrich mentality ’ 。” Liu Jijun believes that "mobile phone live broadcast" does have certain hidden dangers, but it is not completely harmful. Barracks have their own particularity, and new things can neither be left unchecked nor banned at once. Instead, we should strengthen supervision while doing a good job in education and guidance, and unblock them simultaneously.

  measure

  "Education+Supervision" Facing the Challenge

  The more you argue, the clearer you become. A group of party members of the group quickly reached a consensus that there is nothing wrong with "mobile phone live broadcast" itself, but the time, place, method and content of its use must be clearly regulated and restricted.

  To this end, Liu Jijun prepared a special lecture for all officers and men to educate and guide officers and men to treat "mobile phone live broadcast" rationally. The regimental organs carefully sorted out the problems that are easy to occur in the "mobile phone live broadcast", invited the network engineers of the automation station to conduct technical analysis and answer questions on the spot, and timely launched a photo exhibition of network security warning education to enhance the awareness of network security prevention of officers and men.

  "The existing laws and regulations do not explicitly restrict the use of ‘ Mobile phone live broadcast ’ Software, but without approval, soldiers can’t expose their military identity on the Internet. Confidentiality is always a top priority. " Liu Jijun said that in order to strengthen supervision, the regiment refined and improved the "Regulations on the Management of the Use of Smartphones", stipulating that officers and men can only watch and conduct "live broadcasts" in the designated areas of military cafes on vacation or in casual clothes, and the content must not be related to the troops, and the military identity cannot be revealed; When performing tasks or under other special circumstances, you must disable functions such as camera shooting on your mobile phone.

  The group also developed smart phone management software and set up network supervisors in each company to find and correct violations in time. Not long ago, soldier Xiao Li just wanted to broadcast his physical training live in the company fitness room, but he was found and stopped. In addition, in order to prevent the erosion of bad information, the group actively cooperated with the resident network supervision department to grasp the situation of the mobile phone live broadcast platform with illegal problems for the first time and put it on the "list of prohibited software".

  "Through management education, officers and men are now right about ‘ Mobile phone live broadcast ’ The use of the platform has a clear specification. ‘ Mobile phone live broadcast ’ With media attributes, after reporting to the higher authorities for approval, we will consider exploring the use of live broadcast platforms to spread the good image of military personnel in the future. " Liu Jijun said.

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

    It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.







    Yili Yogurt, Jay Chou’s favorite endorsement in 2009.


    Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.


    The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.







    Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.


    Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.


    In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.


    Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.


    Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".


    From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.


    One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.


    Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.


Editor: Gao Song

In the "Muma Case" in Shenyang, the greedy secretary wrote anti-corruption novels with personal experience.

    Failed to enter the "circle"


    "Ma Xiangdong only values Wang Xiaofang’s talents, but Wang Xiaofang has never been able to enter Ma Xiangdong’s’ circle’." Colleagues familiar with the situation in those years analyzed that this was also the reason why Wang Xiaofang was innocent after the accident in Ma Xiangdong.


     When he was in the fourth year of college, this Master of Science wrote a 100,000-word paper "Ecological Intersection Theory" and won the second prize of Excellence Award for Young Scientific and Technological Workers in Liaoning Province.


    "Wang Xiaofang’s worries about the ecological environment 20 years ago have not aroused widespread concern in society until recent years, so you can see his foresight." Wang Xiaofang’s friend Wang Mu Ye commented on him like this.


    Wang Mu Ye, an early master of biology in Germany, once worked in Shenyang Institute of Applied Ecology, Chinese Academy of Sciences. He believes that Wang Xiaofang put forward avant-garde ideas such as "circular economy" and "ecological city" earlier in the Master Plan of Shenyang Urban Construction made more than ten years ago. Later, Shenyang took off the label of "Top Ten Polluted Cities in the World", which was inseparable from the early planning.


    But after all, Wang Xiaofang is a scholar, and he and Ma are two strangers. Wang Mu Ye thinks that if a secretary only knows how to bury himself in his work and doesn’t know how to take care of the leader’s "life", even if he does a good job, he won’t be appreciated by the leader.


    Ma Xiangdong’s gambling nature was an open secret in Shenyang at that time. "Some people have scratched the itch of Ma Xiangdong, and the official luck is prosperous." On weekends, I often accompany Ma Xiangdong to fly to Macau to gamble, namely Ning Xianjie, then director of Shenyang Construction Committee, and Li Jingfang, then director of the Municipal Finance Bureau.


    Ma Xiangdong confessed in his repentance book that he first gambled abroad in 1996 and went to Malaysia. "I am responsible for attracting investment, and I have become friends with foreign businessmen in Southeast Asia. They often lead me to casinos to gamble."


    "Xiao Fang and I are people who can’t even play poker." Wang Muye said that sometimes, Wang Xiaofang complained to him privately. An open executive vice mayor took a break at noon and played cards in the office. "If you don’t like people, how can you get into their’ circle’?"


    Wang Xiaofang’s failure to enter Ma Xiangdong’s "circle" has something to do with the "bottom line" that his old father told him.


    "There must be a bottom line for being a man, and so must being a secretary." This is what father Fuxiang Wang often reminds Wang Xiaofang. Fuxiang Wang, who is 80 years old, is a typical Shandong man. He graduated from the Economics Department of Peking University in his early years and went north to support the construction of Northeast China in response to the call of the country. "Xiaofang is honest and frank and stubborn, and he is not suitable for being a secretary." Fuxiang Wang said of his youngest son.


    The old couple still live in a community built in the 1980s, and their 60-square-meter house was awarded when they were selected as model workers.


    "On his first day as a secretary, I set a bottom line for my family: my family is not allowed to ask Xiaofang to do things." Fuxiang Wang said that Wang Xiaofang’s sister and brother-in-law were laid off more than ten years ago and went out to work. His brother still works in the next district. Sometimes he gets drunk and complains that his brother didn’t help him when he was in office. When Wang Xiaofang was in power, a note could solve these problems.


    "Fell to the ground"


    On July 2, 1999, Ma Xiangdong, then the executive deputy mayor of Shenyang, was "double-regulated".


    "At that time, I felt shocked, confused and sad." Wang Xiaofang still keeps shaking his head and sighing. I feel sorry not only for myself, but also for Ma Xiangdong. "He is a capable man, but unfortunately he was led astray by two gamblers below."


    "Just six months before the accident, every weekend, Ma Xiangdong and Ning and Li frequently flew to Hong Kong and Macao to gamble. I privately advised him to pay attention to the influence, but the horse was unmoved. " Wang Xiaofang said that after that, he never dared to interfere.


    In "Secretary to the Mayor", Wang Xiaofang, with the help of the secretary "Remo", explained the "two sides" of the current officialdom intellectuals: on the one hand, they have ideals and want to do something, but on the other hand, they suffer from loss. Because of this, they dare not face corruption in order to climb up, but they are unwilling to self-destruct their future and go along with it, so they have to protect themselves.


    Ma Xiangdong is under investigation, and Wang Xiaofang has to be investigated and inquired at any time. During the three years of case investigation, the Commission for Discipline Inspection, the Anti-Corruption Bureau and the Procuratorate conducted a detailed investigation. "A carpet investigation will never let go of a corrupt element!" Wang Xiaofang regrets afterwards.


    "Fly well in the sky and be dropped to the ground for no reason." Wang Xiaofang’s wife described her husband’s experience so vividly.


    Ma Xiangdong’s case was finally tried by the court, and it was found that from 1986 to 1999, Ma accepted bribes equivalent to more than 9.6 million yuan, embezzled $120,000, misappropriated $398,000, and the source of huge property of more than 10.68 million yuan was unknown. The total amount of violation of discipline and law is as high as 31.5 million yuan. Ma Xiangdong was sentenced to death according to law.


    "One political star after another has changed, corrupted and fallen. Can you avoid the occurrence of corruption cases by personal cultivation? " After the Muma case, Wang Xiaofang has been troubled by this problem.


    Soul white paper


    After the Muma case, Wang Xiaofang claimed that he had been tortured like purgatory. However, he believes that the hardships experienced in the depths of his heart are inexhaustible wealth in his life.


    In 2001, Wang Xiaofang resigned and went to sea, but his business was not satisfactory because he rushed into battle. There is no doubt that everything has to start from scratch, and he is once again in extreme depression.


    When Wang Xiaofang went to Beijing for fun in the second year after his resignation, a friend said that he had so much experience and suggested that he write a novel. He returned to Shenyang to sell the company and began to concentrate on writing. Unexpectedly, the first novel "Fatal Vortex" was selected by the writers’ publishing house and published soon. "It was September 2003, and my pirated books were all over the street."


    After that, he focused on the officialdom. Director of Beijing Office, Director of Beijing Office (II) and Secretary of the Mayor were published one after another.


    "I have a strong desire to talk about the’ spiritual purgatory’ of officialdom in recent years." Wang Xiaofang said, "The reason why the two mayors before and after are written as corrupt elements in" The Secretary of the Mayor "is to reveal a truth. Anti-corruption can only rely on the reform of the government system, otherwise it can only be’ previous corruption’." Wang Xiaofang expressed his original intention of creating a series of officialdom novels.


    When Ma Xiangdong was sentenced to death, Wang Xiaofang was deeply shocked. The next day, Ma Fufa had a photo on the Internet before his execution, sitting in a chair, his eyes blurred with despair and half a cigarette in his hand. Wang Xiaofang felt extremely sad. "At the same time, he had an impulse to turn his inner natural secrets into spiritual secrets." He printed out the photos and stared at them and wrote more than 10,000 words in one breath. This is the beginning of "Secretary to the Mayor".


    However, after the publication of Secretary to the Mayor, some people regarded the novel as reportage, and "Dongzhou" as Shenyang, and some people even took their seats accordingly. Wang Xiaofang felt the pressure. What’s more, as soon as his "Big Real Estate Dealer" came out this year, representatives of relocated households in Shenyang held his novels to ask for signatures, and sent piles of petition materials, saying that Wang Xiaofang should "continue to dig deep into the shady situation in Shenyang’s real estate development". This made Wang Xiaofang laugh and cry: "I wrote this novel based on the’ most cattle nail house’ in Chongqing last year."


    "The mayor’s secretary is a monologue from the heart and a white paper on the soul. The story is fictional, but the mental journey is real. The story of this book comes from both my life and my spiritual understanding. "


    "I live in novels every day now." Wang Xiaofang said. Every morning from 9 am to 5 pm, it is his creative time. Keep writing 3000 words every day without interruption. The manuscript paper accumulated a thick dozen, and his wife typed it out on the computer. "I often have a heart-to-heart conversation with the characters in the novel and even have a fierce quarrel."


    No matter the previous Secretary to the Mayor or the newly published Big Real Estate Dealer, there are no empty Gao Daquan-style characters. "I want to give everyone hope, in the cruel social reality." Wang Xiaofang said that through the intrigue of officialdom, the subtle mentality among officials and the thrilling power struggle, people’s souls were touched, and the righteous forces were given a hundred times of confidence and the evil forces were frightened.


    "I used to have political ambitions, and my political ambitions were realized in my novels." Wang Xiaofang said meaningfully. (Trainee reporter Li Jifeng) (Source: Democracy and Legal Times)

Editor: Feng Ye

"online celebrity Bookstore" has become a holy place for punching cards. Are you going to read books or take photos?

  Beijing, April 23rd (Reporter Shangguan Yun): Innovative and distinctive decoration, ingenious book display, and accompanying coffee and water bar … … Nowadays, this "online celebrity Bookstore" similar to the cultural consumption space has attracted a large number of fans with its high value.

  However, the purpose of people going to bookstores in the early days was generally clear: buying books or reading books. However, in the eyes of a large number of people who walk into "online celebrity Bookstore", books are not the key point, but taking pictures is: finding the angle, posing, pressing the shutter, and you’re POSE.

  Bookstores are becoming more and more beautiful, but some people’s focus is not on books? On the eve of World Book Day, the reporter learned during the interview that the above phenomenon is not uncommon. Moreover, even the "online celebrity Bookstore" needs to think deeply about how to improve people’s reading enthusiasm.

  Warm memories in the old bookstore

  Bookstores carry many people’s warmest reading memories, as they did decades ago.

  Liu Yida, a writer and author of Tao Beijing, especially likes visiting bookstores since childhood. In the past, his impression of bookstores mainly came from Xinhua Bookstore, in addition, there were China Bookstore, which monopolized ancient books and used books, as well as foreign language bookstores and children’s bookstores.

  At that time, bookstores were mostly old-fashioned wooden doors with high steps, and books of different categories were stacked behind the counter. The shop assistant wears uniform overalls and sleeves, and occasionally takes a feather duster to clean up the dust. Readers will say hello to which book they like, turn it over first, and make out the invoice and pay the money when it is suitable.

  Because there is no money, Liu Yida will go to read books with her classmates. The shop assistant didn’t tell the truth, still handed the book in a friendly way, watching a group of children squatting under the counter against time to finish reading the book, and at most reminded them when they were leaving work.

  After the reform and opening up, a large number of foreign classics were introduced, and bookstores became a place where people gathered together. Liu Yida once rode a bicycle to "patrol shops" all over the city, and once got up at three or four in the morning to queue up, perhaps just to buy a copy of Resurrection.

  If you can’t buy your favorite books, some readers will stay near the bookstore and exchange their books with others. Liu Yida once traded two books by Russian writers for Zola’s Nana.

  "Today’s young people may find it difficult to understand people’s enthusiasm for bookstores and books at that time." Liu Yida sighed.

  From experiencing the cold winter to "breaking the shell"

  With the east wind of economic development, private bookstores were once very good. However, it didn’t take too long for the physical bookstore to usher in the "cold winter" in the mouth of the industry: the closure of Beijing roof of the world Bookstore and the closure of Photosynthetic Bookstore & HELIP; … Physical bookstores such as Shanghai Thinking Music Bookstore also withdrew.

  According to statistics, from 2002 to 2012, especially after 2011, there was a large-scale collapse of private bookstores. In fact, even if some physical bookstores don’t have relevant stores, they need to move because of a series of reasons such as rising rents and e-commerce shocks.

  With the development of the Internet, fragmented reading methods have gradually spread, and fewer and fewer people seem willing to go into bookstores to buy books and read books as before. More and more people are calling for "protecting the development of physical bookstores".

  In recent years, with the support of favorable policies, some traditional bookstores began to seek changes by taking advantage of the situation; Some characteristic physical bookstores have gradually taken root: new chain bookstores such as Sisyph and Yanjiyou appear in front of people … …

  Unconsciously, physical bookstores are quietly picking up, and readers have more good places to go.

  The hustle and bustle of "online celebrity Bookstore"

  However, some readers obviously find that some bookstores now are a little different from the past: not only are the interior decorations particularly novel, but also various lectures and cultural activities are held; They also sell coffee or light meals. People seem to have added another purpose to the bookstore: taking pictures.

  The Page One Bookstore in Qianmen, Beijing, once painted a wave of screens with its beautiful bookstore interior design: the tall "Tongtian Book Wall", which is like the roof of the starry sky … … It has attracted many readers to punch in, and it is called "online celebrity Bookstore".

  Nowadays, it is not uncommon to find a high-value "online celebrity Bookstore". It’s just a little embarrassing: quite a few people come to it, the main purpose is not to study, but to find angles, pose, and then take pictures and make friends, and you’re done.

  On the weekend before World Reading Day, in the Page One Bookstore near Qianmen, the reporter roughly counted six or seven readers taking pictures in about five minutes. Professional, and brought a camera.

  "Bookstores are places to spread knowledge. You don’t have to buy books or listen to lectures. At least do something related to books and reading." A young reader half-jokingly "spits" that bookstores are getting better and better, but it doesn’t seem to attract readers in direct proportion to this.

  Bookstores are getting more and more beautiful. Why didn’t the reading of paper books go up much?

  Not long ago, the main findings of the 16th National Reading Survey were released. The data showed that the average reading volume of paper books for China adults in 2018 was only 4.67, which was basically the same as 4.66 in 2017.

  Therefore, some people ask, bookstores have become more beautiful and have more complete functions. Why don’t people read more paper books?

  Writer Sanshi believes that the increase of high-value bookstores and online celebrity bookstores is a good phenomenon in itself. "This is the result of the transformation and upgrading of physical bookstores in recent years, with the purpose of attracting readers’ attention and stimulating the public’s desire to read."

  "Readers are keen to punch in and take photos at online celebrity Bookstore, which has an objective propaganda effect and can let more people know about the bookstore." Sanshi said, however, these "online celebrity-style" photo traffic needs to be effectively converted into the traffic for readers to read.

  On the other hand, the popularity of mobile phones, short videos and live broadcasts has also squeezed out too much time for readers. The fast-paced life and the fragmented way of obtaining information make it difficult for many people to even have the patience to finish reading a novel.

  "For bookstores, what needs to be considered is how to hold interesting activities, so that people who simply punch in and take pictures are attracted by the fun of reading and take the initiative to buy books to study. This is combined with other reading promotion activities to promote the increase of people’s reading. " Sanshi said that this is the responsibility of bookstores to spread knowledge, but it may be a long process. (End)

Senior Arts and Crafts Artist of Banknote Printing Factory talks about ingenuity: Doing things well and doing rough work carefully.

  Respondent: Su Xihua

  Presenter: Wu Bingcong

  Time: January 28, 2018

  biographical notes

  Su Xihua was born in Baoding, Hebei Province in 1933 and graduated from Hebei Finance College in 1955. Senior Arts and Crafts Artist, Beijing Banknote Printing Factory, China People’s Bank Banknote Printing and Minting Corporation. His carved head of the Queen of England won China a good reputation in the international banknote printing industry; Soong Ching Ling portrait was selected by Soong Ching Ling Foundation; The giant portrait of Chairman Mao at Work was collected by Chairman Mao’s former residence and Chairman Mao Memorial Hall. China’s fourth set of portraits carved by him on the face of 100 yuan, 50 yuan and 10 yuan in RMB represents the highest level of carving technology in China. He has won the Meritorious Medal of the Banknote Printing and Minting System of the People’s Bank of China, and the Labor Medal of the Capital on May 1st, and enjoyed the special government allowance issued by the State Council.

  Interview notes

  On March 22nd, the central bank released a news. With the approval of the State Council, the central bank decided to stop the circulation of the fourth set of RMB in full denomination in the market from May 1st. From 1987 to 2018, the fourth set of RMB 31-year circulation will also come to an end. This set of RMB is the product of meeting the needs of China’s economic development, further improving China’s monetary system, and making breakthroughs in design ideas, styles and printing techniques. Among them, Su Xihua, a senior arts and crafts artist in Beijing Banknote Printing Factory of China People’s Bank, is responsible for carving portraits of people in 100 yuan, 50 yuan and 10 yuan vouchers. The 100 yuan Voucher carved by him is not only the "resurrection" of the hundred-dollar bill in China after the reform and opening up, but also the first time that the portraits of Mao, Zhou, Liu and Zhu were selected together on the RMB. In this set of RMB, he became the main sculptor of the fourth set of RMB with his skillful carving techniques and bold innovative spirit. When the fourth set of RMB is about to bid farewell to the public, we contacted Mr. Su Xihua to talk about his sculpture story.

  You went to Hebei Institute of Finance in 1952 and studied accounting at Baoding Bank School at that time. How did you get the chance to start carving later?

  There is a little history in it. I grew up in the war years, because the war was raging at that time, and my family let me drop out of school. After liberation, I didn’t go to primary school until I was seventeen or eighteen. After graduating from primary school, I was admitted to Baoding Bank School. This school has good conditions, and it doesn’t charge tuition fees. Because this school has excellent conditions and can reduce the financial burden on my family, I gave up other schools I was admitted to to to study there.

  At school, I studied banking accounting for three years. At that time, I had to learn junior high school culture courses plus junior college banking courses. After studying for three years, we graduated. At that time, Sino-Soviet relations had begun to break down, and our country urgently needed to issue new RMB and stamps, and people were needed in the factory. Our group of graduates went directly from Baoding to Beijing’s 541 Factory (now Beijing Banknote Printing Co., Ltd.) to support the industrial construction of the capital. In all, more than 100 people gave up their accounting major and went to work in the factory.

  After I entered the factory, my initial position was as a worker in the sealing workshop. Although it was a pity to give up my original major, I also like it here because I can come to Beijing, which is a state-owned enterprise in a special industry with a good environment and complete facilities. At that time, I worked hard and made progress in my thoughts. I joined the party in the first year of entering the factory, and I was transferred to the design room more than a year later. When I was first transferred, I didn’t understand it. I told our section chief that I was doing well here and didn’t want to leave. However, the section chief said that our students were of good quality, and their cultural level was relatively high at that time. The design department needed us to "take technical classes and catch up with the international level", so I transferred to the design department to engage in hand carving.

  ② You carved characters at first, and then gradually set foot in decoration, landscape and portrait carving. What was the process?

  At that time, more than a dozen of us were transferred from the sealing workshop to the design room, and each of us was assigned a different direction to start studying and working. This department is divided into three parts: design, hand carving and machine carving, and I was assigned to the direction of hand-carved text carving. Carved characters have the lowest technical content in hand carving, followed by decoration, scenery and portraits, among which portrait carving is the most difficult and the most contribution. At that time, I was assigned the job of carving words, and I was not half-hearted, so I obeyed the assignment and concentrated on carving words. After studying with Master for eight years, Master retired, just in time to carve the third set of RMB, so I took over the master’s class and carved the text of 5 yuan and 10 yuan banknotes in the third set of RMB. In the process of completing the carving task, the teacher also taught me to carve patterns, so I tried it myself, changed the original method of carving layer by layer, and the carved patterns were better than the most advanced universal carving machine in the factory at that time, which was recognized by the leaders, so the patterns I carved were also selected into this set of RMB.

  At that time, the technology was somewhat closed, and the technicians who carved landscapes could naturally carve portraits when they reached a certain level, but no matter how well they carved words and decorations, they could not. Although some boundaries were broken after liberation, there was no specific opportunity to learn all-rounders at that time, let alone "job-hopping" now. At that time, it was very difficult to directly transfer from engraving characters to engraving portraits, and in order not to affect others, I learned layer by layer, sincerely asked the teacher for advice, first learned to engrave decorations, then learned to engrave landscapes, and finally attacked portraits. I have been studying by taking the path for 26 years, so I really started carving portraits, only ten years before I retired.

  (3) in the decade of the "Cultural Revolution", someone criticized you for being "only expert but not red". What was the situation at that time?

  During the "Cultural Revolution", the ultra-left ideological trend was serious. Our department belonged to the technical department, and the technicians were also called "smelly Laojiu". Some leaders were sent to the May 7th Cadre School. At that time, some young people didn’t like my study. At the meeting, they insinuated that I was "not prominent in politics, only professional and not red, and purely technical". But at that time, the thought in my heart was, how can we catch up with the international level when we are out of work and making revolution like you? But I didn’t do anything special, so I chose a work of "Chairman Mao inspects the Red Guards" to express my love for Chairman Mao, and I also avoided the edge.

  ④ You worked very hard when carving the portraits in the fourth set of RMB, and worked overtime for 120 working days to complete the task. What was the state at that time?

  At first, I carved characters, and I was junior in carving portraits, but I also hoped to show my achievements in years of study in the fourth set of RMB, so I worked very hard. The first task was to carve the workers and peasants intellectuals on the 50 yuan voucher. I won the competition with the Shanghai sculptor, and the original was selected. When the second 10 yuan coupon was carved, the leader only assigned me to carve it, so the pressure was even greater. There was no mistake, otherwise there was no substitute. I worked hard for more than two months and completed the task on time. Carving the heads of Mao, Zhou, Liu and Zhu on 100 yuan paper money was the most important thing at that time. Many experts from Beijing, Shanghai and Sichuan will spend four months to complete the statue. At that time, I thought that it was not appropriate to use traditional carving techniques to express the characters in relief style, and the content and form were not uniform enough. So I made up my mind to break away from convention and innovate, and changed the traditional curve carving techniques to use parallel lines and points to express them. At that time, time was tight and the task was important. I got up at four or five o’clock every morning to work overtime, and I didn’t get off work until 10 o’clock in the evening. Every day, I had to carve it under a magnifying glass for more than 13 hours.

  Who do you admire most and why?

  My vision is more about the industry I am engaged in, so the people I admire most are also in the industry. For example, the first generation of sculptors and the second generation of sculptors that we passed down, their technology and development have had a lot of help and influence on me, so I admire these people more. There are also people I admire in the society, such as program hosts. They have a wide range of knowledge and can talk, but we are engaged in different industries and have different advantages. I admire outstanding talents in all aspects.

  ⑥ Many people call you a "great country craftsman". How do you understand "ingenuity"?

  I think "ingenuity" is a persistent spirit of Excellence. Just like I finished repairing the steel, it is not artistic, but it is done carefully bit by bit. For example, when carving a portrait, it is always hard to leave this small place for several months, but it is also necessary to ensure that the quality of the finished product is not problematic. "Ingenuity" is what we advocate now, and it is also a requirement and encouragement for technicians to do things well and do the rough work carefully.

  ⑦ What do you do for those who are trained?

  In this respect, I have really made efforts. It can be said that I have broken the division of labor of manual carving taught by American sculptors. From the time I taught my disciples to carve words, I told them that carving words should also lay the foundation for carving people. I can’t learn skills like running a marathon like me, and I can’t only carve words all my life like my master. I also arranged training for them to learn multi-faceted techniques, paving the way for carving portraits. Later, I served as the deputy director of the design room. At that time, the talents of portrait carving were not available, so I organized all the old, middle-aged and young sculptors who had a certain carving foundation to invest in the portrait carving technology, which improved the overall level of portrait carving and provided talent guarantee for later engraving the fifth set of RMB.

  When carving the portraits on the fifth set of RMB 50 yuan coupons, according to the requirements of the head office, the design studio sent two young designers to compete for carving, and I served as their guidance. When one of the young sculptors carved the fifth set of portraits of Chairman Mao with RMB 50 yuan coupons, the first edition widened the overall line spacing, so that the skin texture of the characters could not be expressed in place and could only be invalidated. Later, I told her a value that could ensure the success of the line pattern and asked her to change the plate and engrave it again. Finally, her work was successfully adopted. Later, when carving the 5 yuan coupon, the sculptor widened the temporal pattern spacing when carving the portrait of Chairman Mao, which made the overall line pattern out of proportion and affected the image. However, it was too late to carve it again, so I quickly taught her my "steel-mending stunt" to help her repair and adjust the pattern spacing, so that she completed the task on time and was finally adopted. I have spared no effort to help young sculptors grow up, and I have not failed to live up to the expectations of the leaders.

  Did your early life experience have any influence on later sculpture creation?

  Speaking of this problem, I really can’t ignore the influence of my family on me. Although my family is not a noble family, it has a certain cultural foundation. My great-grandfather was a gongsheng and my second grandfather was a scholar. My grandfather didn’t catch up with the imperial examination. Growing up in such a family that attaches great importance to education, I was seventeen or eighteen years old after liberation, and my family also supported me to go to primary school. Because of my family’s education, I went to school and had a successful "stepping stone".

  Pet-name ruby from farmers to a generation of masters in the field of sculpture, what do you think is the most important factor for your high achievements?

  In fact, the most important thing is the spirit of hard work and hard study, which is the foundation of success. It is not enough to be smart without hard work, but to pursue it persistently. Of course, I may have relatively strong adaptability and acceptance in carving.

  Attending are you a perfectionist?

  Yes, I am a person who pursues perfection, and the idea of perfection above perfection is very serious. I will do things more seriously, which is one of my advantages and a magic weapon to win.

  ⑾ If you don’t take this job, what career will you choose?

  I work diligently and sincerely wherever I go. At first, I did seal inspection in the workshop. I didn’t think about doing anything else. I just wanted to do this job well. The sealing work needs quick eyes and quick hands. I am not particularly talented in this field, but I have also worked hard and hard. Later, I started carving, and I didn’t pick and choose. I carved whatever I asked. Generally speaking, I try my best to do it well when I am assigned to do it. I have no great ideal. In this environment where I work, what I want to do most is to carve portraits, and I have tried my best to do it now.

  ⑿ How to describe your life after retirement? What have you done during this time?

  I don’t have any special hobbies, but I wrote better than others when I was in primary school. I didn’t have so much work pressure in the ten years after I retired, so I picked up my pen at home and practiced my handwriting again. At that time, I sorted out the old copybooks at home. There were copybooks used by my great-grandfather and grandfather more than 100 years ago. Some of them were rained and some were bitten by insects. I spread the wrinkled copybooks flat and then mounted them, then bound them into a book and practiced calligraphy with them. Later, I can also write some banners such as "home and everything" to my family and fellow villagers.

  I also carved a stamp after that. At that time, when the chief engineer of our factory was transferred, he must ask me to carve a stamp. I said I carved steel plates. How can I get a stamp? But he insisted that I carve it and brought me the stone I bought, so I couldn’t refuse any more. I bought a set of tools myself and used a knife for carving steel plates to carve stamps. To be honest, what I carved can be seen as a stamp, but the artistry is still not enough. After carving a few square seals, my eyes failed, so I didn’t carve any more.

  Do you have any hobbies in your life? Do you like traveling, cooking or sports?

  I like traveling very much. I have been to Meishan, the Three Gorges of the Yangtze River, Hong Kong and Daqing in Sichuan before. Now that I am old, it is inconvenient to go out again. Speaking of cooking, the rice cake I made is very good, and it is a dessert in my hometown. To make this rice cake, you need to use yellow wheat, jujube and jujube, and steam them together with sugar. Only I can cook this at home. Every time I made rice cakes, everyone liked them.

  [14] What do you think is your most precious thing? Is it a work?

  Looking back now, I think the most precious thing is these honors given to me. I can’t take credit and be complacent about honors, but I cherish them very much. Some honors are just a certificate and a piece of paper, but it represents the process of my hard work and I have not wasted my time.

  ⒂ In today’s developed industrial level, what contribution did the profound accumulation of hand-carved in those days make to the present art sculpture?

  Hand-carved is not what it used to be. Now laser carving is used, and the previous carving tools are basically no longer used. However, the basic usage of carving, such as the use of points and lines, still continues the foundation of manual carving.

  You have left your mark on several generations of RMB. What’s it like to face and use your own works for decades?

  In fact, I didn’t say that I would look at it and think that this is my carved work, that is, money. The blue one is 100 yuan, and the green one is 50 yuan. How much money should be given to others? There will be no concept of works in life. But my family will feel very proud, and sometimes they will tell others that it was carved by my relatives.

  This edition/Wu Bingcong