分类： ee

　

　　On August 6th, half a year after the release of the Outline of Guangdong-Hong Kong-Macao Greater Bay Area Development Plan, the 2019 Guangdong Forum for Promoting Guangdong-Hong Kong-Macao Greater Bay Area’s High-quality Development was held in Guangzhou. Experts from national think tanks and representatives from government, enterprises and academic circles of Guangdong, Hong Kong and Macao gathered to offer suggestions and suggestions for accelerating the high-quality development of Guangdong-Hong Kong-Macao Greater Bay Area. The theme of the forum is "innovation-driven, open and leading", which is guided by the Guangdong Provincial Leading Group Office for Promoting the Construction of Guangdong-Hong Kong-Macao Greater Bay Area and sponsored by Southern Newspaper Media Group.
　
　　The meeting was packed. Liu Shijin, deputy director of Chinese People’s Political Consultative Conference Economic Committee, former deputy director of the State Council Development Research Center, director of the Academic Committee of Southern Economic Think Tank, Huo Jianguo, former president of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce and vice president of the China WTO Research Association, Wang Jun, director of the Economic Committee of the Provincial Political Consultative Conference and former president of the Provincial Academy of Social Sciences, and other experts brainstormed on the key issues of Guangdong-Hong Kong-Macao Greater Bay Area’s development.

　　Spark of wisdom, seize "innovation+manufacturing" and make good use of industrial advantages

　　The forum brought together a number of heavyweight experts, and the sparks of wisdom frequently appeared. How to give full play to Guangdong-Hong Kong-Macao Greater Bay Area’s advantages and speed up the flow of factors in Greater Bay Area has become a topic of concern for experts and scholars.

　　Liu Shijin said that Guangdong has been at the forefront of the country since the reform and opening up, and its economic and social development has been at the forefront of the country, relying on pioneering, reform and opening up, and industrial transformation and upgrading. "At present, we are in a great change that has never happened in a hundred years. Guangdong has the conditions and ability to undertake the historical mission of demonstrating first."
　
　　"I have noticed many industries recently, ‘ Huawei style ’ Our company is growing. China has many good advantages in innovation, such as large market, many innovative business models, especially strong industrial supporting capacity. There have been cases in which innovative products in Silicon Valley in the United States could not be solved, and finally a solution was found in Shenzhen Huaqiang North. " Liu Shijin said that Guangdong-Hong Kong-Macao Greater Bay Area has the most competitive and complete industrial supporting system in the world, which is the advantage of its future development. "The construction of Guangdong-Hong Kong-Macao Greater Bay Area must firmly grasp the core positioning of international science and technology innovation center and world-class advanced manufacturing center, and grasp ‘ Innovation+manufacturing ’ " .
　
　　"The ultimate fulcrum of high-quality economic development is the enterprise. In Greater Bay Area, more enterprises become bigger and stronger, and more enterprises go international, which is an important support for the high-quality development of China’s economy. " Huo Jianguo believes.
　
　　"To reduce the cost of coordination this ‘ Small incision ’ Key breakthroughs will drive Guangdong-Hong Kong-Macao Greater Bay Area ‘ Great changes ’ 。” Wang Jun suggested.
　
　　In the round-table discussion session of the forum, Deng Jiangnian, deputy director of the Institute of International Economics of the Provincial Academy of Social Sciences, Gong Yongde, member of Chinese People’s Political Consultative Conference and vice president of the Guangdong-Hong Kong-Macao Cooperation Promotion Association, Lin Xinqiang, president of Qianhai Hong Kong Chamber of Commerce and managing partner of Shiwen Law Firm, Gu Huinan, general manager of Guangzhou New Energy Automobile Co., Ltd., Yuan Yuyu, chairman and general manager of Guangzhou Maipu Regenerative Medicine Technology Co., Ltd., and many other experts and entrepreneurs discussed "Greater Bay Area’s high-quality development enterprise responsibility". "I look forward to Guangdong-Hong Kong-Macao Greater Bay Area becoming a world-class Bay Area at an early date and building a number of world-class enterprises." Gu Huinan, general manager of GAC New Energy Automobile Co., Ltd. is full of confidence.
　
　　Concentrate on Greater Bay Area’s story of seeking common development
　
　　Guangdong-Hong Kong-Macao Greater Bay Area is one of the regions with the highest degree of openness and the strongest economic vitality in China, and has an important strategic position in the overall development of the country. Building Guangdong-Hong Kong-Macao Greater Bay Area is a national strategy planned, deployed and promoted by the Supreme Leader General Secretary.
　
　　Since the beginning of this year, the pace of construction in Guangdong-Hong Kong-Macao Greater Bay Area has been further accelerated, and it is becoming an important power source to lead high-quality development. On February 18th, the Central Committee of the Communist Party of China and the State Council issued the Outline of Guangdong-Hong Kong-Macao Greater Bay Area Development Plan (hereinafter referred to as the "Planning Outline"). On July 5th, Guangdong issued the Implementation Opinions on Implementing the Outline of Guangdong-Hong Kong-Macao Greater Bay Area Development Plan and the Three-year Action Plan for Promoting Guangdong-Hong Kong-Macao Greater Bay Area Construction in Guangdong Province (2018— 2020), join hands with Hong Kong and Macao to fully promote the construction of Guangdong-Hong Kong-Macao Greater Bay Area.
　
　　At the forum, provincial leaders attended and delivered speeches. Cao Dahua, deputy director of the Provincial Development and Reform Commission and executive deputy director of the Provincial Greater Bay Area Office, presented awards to the winners of the Southern New Media Explosion Contest "Our Great Articles in the Bay Area". Relevant responsible comrades of the Provincial Department of Industry and Information Technology, the Provincial Department of Finance, the Provincial Department of Natural Resources, the Provincial Department of Ecology and Environment, the Provincial Department of Commerce, the Provincial Market Supervision Bureau, the Provincial Hong Kong and Macao Affairs Office, the Guangdong Branch of the General Administration of Customs, Guangzhou Customs, the Guangdong-Hong Kong-Macao Cooperation Promotion Association and representatives of enterprises and business associations from Guangdong, Hong Kong and Macao attended the forum.
　
　　Liu Hongbing, Party Secretary of Southern Newspaper Media Group, Director of Management Committee and President of Nanfang Daily, said that as a disseminator of information, a recorder of the times and a promoter of society, the media plays an indispensable and important role in the construction of Greater Bay Area. Focusing on the major issue of Guangdong-Hong Kong-Macao Greater Bay Area’s construction, Southern Newspaper Media Group gave full play to the advantages of its all-media platforms such as newspapers, periodicals, websites, terminals, micro-media, screens and publishing, and launched large-scale publicity reports with distinctive themes and various forms. Together with Greater Bay Area Office of Guangdong Province, it built Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Big Data Center, launched Guangdong Guangdong-Hong Kong-Macao Greater Bay Area Mobile Information Portal and South+Guangdong-Hong Kong-Macao Greater Bay Area Channel, and displayed the vivid practice and innovation achievements of Greater Bay Area’s construction in an all-round and multi-level way, and talked about collaborative innovation.
　
　　■ Expert voice
　
　　Liu Shijin, Deputy Director of Chinese People’s Political Consultative Conference Economic Commission, former Deputy Director of the State Council Development Research Center and Director of Academic Committee of Southern Economic Think Tank:
　
　　Metropolitan area drives spatial redistribution of industrial structure.
　
　　"The core positioning of Guangdong-Hong Kong-Macao Greater Bay Area is an international science and technology innovation center and a world-class advanced manufacturing center. In short, it is ‘ Innovation+manufacturing ’ We must firmly grasp this core positioning and cannot deviate. " Liu Shijin pointed out.
　
　　Liu Shijin said that Guangdong-Hong Kong-Macao Greater Bay Area should further improve its innovation system and make further efforts in university education and basic research. He proposed that we should make up the shortcomings in a targeted manner, achieve the goal of the emergence of Nobel Prize winners in batches, and rely on the institutional and cultural environment conducive to free exploration to accelerate the construction of a number of high-quality institutions of higher learning and attract and train more "masters".
　
　　Liu Shijin has repeatedly emphasized the value and significance of green development. "Lucid waters and lush mountains are invaluable assets. Some people say that I don’t have it here, and I say that you have to solve it ‘ That is ’ The problem. " Liu Shijin pointed out that it is necessary to actively explore the accounting method of production capital service value, solve the problem of "accounting", promote the landing of the concept of green development, and make green development become the daily economic behavior of enterprises. Specifically, in the future, we should accelerate the promotion of a number of major green technologies and related institutional mechanisms and policies, so as to effectively combine green development with innovative development.
　
　　"It is noteworthy that speeding up the free flow of urban and rural factors within the metropolitan area will bring high-quality development to small towns in Guangdong-Hong Kong-Macao Greater Bay Area ‘ New kinetic energy ’ 。” Liu Shijin thinks.
　
　　In his view, the urbanization process of China is entering a new stage, a number of new first-tier cities are growing, and the metropolitan area is accelerating. The development of a large number of small towns in the metropolitan area will be the most important source of growth momentum in the future, which can stimulate infrastructure construction and residential investment. The adjustment of urban structure in metropolitan area will drive the spatial redistribution of industrial structure, and small towns will become the bearing places of manufacturing industry, while core cities can develop some high-end service industries that can bear high costs.
　
　　Huo Jianguo, former president of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce and vice president of the China WTO Research Association:
　
　　Guangdong should promote pioneering and testing with a brand-new concept
　
　　"Guangdong has the best environment for high-level opening and high-quality development, and undertakes three important exploration tasks of reform and opening up: promoting the construction of Guangdong-Hong Kong-Macao Greater Bay Area, exploring the construction of Guangdong Pilot Free Trade Zone, and building Shenzhen into a pioneering demonstration zone in Socialism with Chinese characteristics." Huo Jianguo believes that Guangdong should maintain its policy strength, concentrate on doing its own thing, grasp the new requirements of high-level opening up and high-quality development, and achieve effective breakthroughs.
　
　　In Huo Jianguo’s view, China’s current reform and opening up is facing new challenges. How can Guangdong play the leading role of reform and opening up and complete the three major exploration tasks of reform and opening up? Huo Jianguo pointed out that Guangdong should grasp the connections and differences between the three major tasks of reform and opening up, each with its own emphasis. Among them, the Pilot Free Trade Zone focuses on exploring high-level openness, boldly trying and trying first, and promoting it nationwide after gaining mature experience; The construction of Guangdong-Hong Kong-Macao Greater Bay Area is a process of mutual compatibility and mutual promotion between high-quality development and high-level opening, which requires institutional innovation and breakthrough; The exploration of Shenzhen should focus on the long-term, consider "a game of chess for the whole country", and explore the role of driving the whole country in combination with the goal of building a modern and powerful country in 2049.
　
　　"Guangdong should change its concept, grasp the key points and break through the reform." Huo Jianguo suggested that Guangdong should promote the cause of reform and opening up with a brand-new concept; Grasp the key points and pace of China’s opening to the outside world; Strengthen system innovation and give play to the basic role of rule of law; Fully implement the foreign investment law and create a fair business environment ruled by law; Accelerate the internationalization of enterprises and consolidate the achievements of open economy.
　
　　Huo Jianguo believes that Guangdong enterprises should constantly improve their own quality and seize the opportunity for development; The government should do more services around enterprises. "The ultimate fulcrum of high-quality economic development is enterprises. More enterprises are bigger and stronger, and more enterprises are going international, which is an important support for high-quality economic development in China."
　
　　Wang Jun, director of the Economic Committee of the Guangdong Provincial Political Consultative Conference and former president of the Provincial Academy of Social Sciences:
　
　　Finding the right incision and promoting the implementation of the road map task book
　
　　Recently, Guangdong Province issued implementation opinions and a three-year action plan around the implementation of the "Planning Outline", and formulated a road map and task book.
　
　　Wang Jun believes that it is necessary to break through the "small incision" to drive the "big change" and promote the implementation of the road map and task book. To find this "small incision", we can start with reducing the coordination cost.
　
　　What is coordination cost? The construction of Guangdong-Hong Kong-Macao Greater Bay Area is inter-regional cooperation, and the systems and interests of the three places are different. To take common actions, it is necessary to form a consensus; To reach a consensus, we need full communication and coordination, and the resources, time and energy invested from this are the cost of coordination.
　
　　How to reduce the coordination cost? Wang Jun made three moves — —
　
　　The first trick is to start with simplicity and gradually deepen to complexity. Guangdong-Hong Kong-Macao Greater Bay Area has the advantage of "one country, two systems", and the three places have a solid foundation for cooperation and obvious industrial interaction, which has a unique advantage in integration and coordinated development. Drawing lessons from the experience of EU integration, Guangdong-Hong Kong-Macao Greater Bay Area can promote the coordinated development in the Bay Area in the order of trade, labor and capital.
　
　　The second measure is to start with incremental construction projects such as new infrastructure, new projects and new platforms, to promote the docking of rules in the stock field, and accelerate the construction of new infrastructure, ports, airports, bridges and high-speed rail projects needed for the wide application of digital technologies such as 5G, the construction of national key laboratories, and the construction of new cooperation platforms such as Nansha, Qianhai and Hengqin.
　
　　The third measure is to decompose the coordination cost. Wang Jun pointed out that the coordination cost of cities in the Pearl River Delta is relatively high, but after being divided into three circles, namely, Zhujiang River, Guangfozhao and Shenwanhui, the coordination cost of each circle is reduced, and the motivation for mutual competition is improved.
　
　　■ Roundtable discussion
　
　　Entrepreneurs make suggestions on the development of Greater Bay Area;
　
　　R&D is transformed in Hong Kong and Macao, in the Bay Area market and internationally.
　
　　Many experts and entrepreneurs talked about the development of Greater Bay Area in the round-table discussion session of the Guangdong-Hong Kong-Macao Greater Bay Area High-quality Development Forum in 2019. Scientific and technological innovation, modern industries, business environment, professional services, and "going out" hand in hand have become hot words discussed by experts and entrepreneurs. Yuan Yuyu, Chairman and General Manager of Guangzhou Maipu Regenerative Medicine Technology Co., Ltd. said that one of the important goals of Guangdong-Hong Kong-Macao Greater Bay Area is to build an international science and technology innovation center, and to accelerate the realization of innovation chain synergy, talent synergy and policy synergy.
　
　　Industrial cooperation
　
　　Accelerate the coordination of innovation chain, talents and policies.
　
　　The Outline of Planning proposes to build a modern industrial system with international competitiveness. In fact, the development of Guangdong, Hong Kong and Macao has its own emphasis, and they can cooperate well in industrial cooperation and division of labor.
　
　　"R&D is in Hong Kong and Macao, transformed into the Bay Area, and the market is international." Yuan Yuyu believes that "taking the biomedical industry as an example, the policy innovations of the three places can be coordinated. By allowing innovative products to enter a number of high-level hospitals, the market will be gathered, and then talents and innovative resources will be gathered to truly expand the market."
　
　　"The root of industrial transformation lies in talents." Yuan Yuyu said that Maipu is currently building an innovative platform for regenerative medicine and high-performance medical devices, hoping to gather talents from all walks of life and make the industry bigger and stronger.
　
　　According to Gu Huinan, general manager of Guangzhou Automobile New Energy Automobile Co., Ltd., it is now in the fourth industrial revolution stage, which brings three core signs to industrial development — — Big data, artificial intelligence and the Internet of Everything also promote the development of the automobile industry towards electrification, intelligence, networking and sharing. With the help of a series of industrial supporting advantages, Guangdong-Hong Kong-Macao Greater Bay Area is bound to make a difference in these areas.
　
　　Link the world
　
　　Enterprises can leverage Greater Bay Area to "go global"
　
　　"Compared with other cities at home and abroad, Guangdong-Hong Kong-Macao Greater Bay Area has a very big advantage, that is, ‘ One country, two systems ’ 。” Gong Yongde, member of Chinese People’s Political Consultative Conference and vice president of Guangdong Guangdong-Hong Kong-Macao Cooperation Promotion Association, believes that, taking capital as an example, many mainland enterprises are facing the problem of difficult and expensive financing, but relatively speaking, the financing cost in Hong Kong is relatively low. If we can make full use of this advantage, it will be very helpful for the development of enterprises in Greater Bay Area.
　
　　In Gong Yongde’s view, Guangdong-Hong Kong-Macao Greater Bay Area has a high level of internationalization, so it should join hands to "go global", attract more high-quality projects from mainland cities to Greater Bay Area, enjoy international professional services in the Bay Area, and better move from Greater Bay Area to countries and regions along the Belt and Road Initiative.
　
　　In terms of legal services, there are institutional differences between cities in Greater Bay Area. How to coordinate development? Lin Xinqiang, president of Qianhai Hong Kong Chamber of Commerce and managing partner of Shiwen Law Firm, believes that the integrated development of Greater Bay Area means that law firms and other legal service institutions need to deepen the cooperation and joint venture mechanism. The Outline of Planning provides a good opportunity and contributes to the development of cooperation.
　
　　Lin Xinqiang believes that enterprises "going out" need to be more adaptable and familiar with international legal rules, which requires lawyers from Guangdong, Hong Kong and Macao to provide services together. In the future, I hope that the legal profession in Greater Bay Area can establish and improve the service network along the Belt and Road, and provide more professional services for enterprises to "go global".
　
　　give full play to one’s advantages
　
　　Encourage enterprises to make good use of Greater Bay Area’s cross-border financing policy.
　
　　At the forum, Gu Huinan was full of expectations for the future development of Guangdong-Hong Kong-Macao Greater Bay Area enterprises. He believes that the growth of enterprises needs fertile soil, which is of great significance for building Guangdong-Hong Kong-Macao Greater Bay Area into a world-class bay area and a power source leading high-quality development.
　
　　"Talking about the business environment, the most important thing is to retain talents." Gong Yongde particularly emphasized the role of talents in the construction of Guangdong-Hong Kong-Macao Greater Bay Area. "Now Guangdong has made great progress in this regard." Gong Yongde said that in order to promote the efficient flow of talent elements in the future, in addition to speeding up the improvement of the social security system, a series of preferential tax policies for talents can be introduced to attract high-end talents from all over the world to work and live in Greater Bay Area cities, so as to achieve the effect of "retaining people".
　
　　For Greater Bay Area enterprises, Gong Yongde suggested that the advantages of "one country, two systems" system should be further exerted to promote the free and efficient flow of capital in Guangdong, Hong Kong and Macao. He suggested that more enterprises should be encouraged to make good use of such policies as "enterprises in Greater Bay Area can issue RMB bonds across borders according to regulations" to reduce the financing costs of enterprises and help them accelerate their development.
　
　　■ tidbits
　
　　"Our Bay Area Big Articles" Nanfang New Media Explosion Contest ended successfully.
　
　　21 works from 17 units won prizes.
　
　　On the 6th, under the guidance of the Network Information Office of the Provincial Party Committee and the Greater Bay Area Office of the Province, the "Our Bay Area Big Articles" Nanfang New Media Explosion Contest sponsored by Southern Newspaper Media Group and Nanfang+Client was successfully concluded. At the 2019 Guangdong Forum for Promoting High-quality Development in Guangdong-Hong Kong-Macao Greater Bay Area, 21 award-winning works from 17 units were announced.
　
　　Since the launch of the event in May this year, the contest has attracted a total of more than 70 Guangdong government new media numbers to participate. Nearly 100 new media works cover various new media communication forms such as videos, H5, atlases and hand-painted long pictures, which were broadcast on the home page of the South+client, with a total gain of more than 100,000+like votes.
　
　　In the end, the first prize of the contest was won by the southern number "Guangdong Release", "Guangdong Traffic Police" and "Guangzhou Conghua Release"; The second prize was won by Guangzhou Huangpu Publishing, Guangdong Public Security Publishing, Zhaoqing Publishing, Lixiang Da Lang Publishing, China Guangzhou Publishing and Huicheng Publishing. The third prize was won by Nansha Publishing, Guangdong Traffic Police, Guangdong Health Information, Hengqin Taxation, Zhongshan Publishing, Zhuhai Traffic Police, Happy Songshan Lake, Nanhai da li and Pupils Poetry Season.
　
　　In addition to the first, second and third prizes, the contest also announced the best editing award, the best creativity award and the excellent award.
　
　　On the same day, the forum broadcasted a short video of the winning works. At the scene, many viewers praised that the creative level of many works is comparable to that of professional media, which reflects the responsibility and responsibility of Guangdong government affairs new media to be innovative and brave in walking at the forefront of the times.
　
　　Nanfang Daily reporter He Li
　
　　Nanfang Daily reporter Li Fengxiang Chen Xiao Zhang Zijun
　
　　Huang Xuhao and He Li (except signature)
　
　　Planning: Xie Sijia, Zheng Jiaxin and Wu Zhe
　
　　Coordinator: Huang Yinglai, Wu Zhe, Zheng Jiaxin
　
　　Yuan Peiru Xiao Wenge
　
　　This edition of photography: Nanfang Daily reporter Shi Lei Wu Weihong

The Press Center of the First Session of the 13th National People’s Congress held a press conference in the multi-function hall of the Media Center at 10: 30am on March 7th (Wednesday), inviting Minister of Agriculture Han Changfu, spokesperson and director of the General Office of the Ministry of Agriculture Pan Xianzheng to answer questions from Chinese and foreign journalists on the related issues of "implementing rural revitalization strategy to promote agricultural transformation and upgrading".

　　Recently, Iranian President Leahy, Russian President Vladimir Putin and Turkish President Erdogan held talks in Tehran, Iran, and in a joint statement issued after the meeting, they expressed their opposition to the continued illegal plundering of Syrian oil and other resources by the United States and to the illegal seizure and transfer of oil revenues that should belong to Syria by the United States.

　　According to the Syrian News Agency, the illegal garrison of the United States in Hasakeh province in northeast Syria recently used 40 vehicles, including tankers and trucks, to transport its stolen local oil to northern Iraq under the escort of armored vehicles. This is the third incident in which the US military illegally exploited local oil since July. Since the US military stationed in Syria in the name of "anti-terrorism" in 2015, the US military has never stopped illegally plundering Syrian oil and gas resources.

　　It is reported that the US military currently controls 90% of the crude oil resources in northeast Syria. The US military transported the oil stolen from Syria to Iraq for profit, and used some of the US dollars to support the Kurdish armed forces in Syria, helping them to purchase weapons and equipment against government forces, and finally achieved the goal of "maintaining the war with war".

　　According to Sputnik news agency & radio, the Foreign Intelligence Agency of the Russian Federation recently issued a statement saying that the United States illegally exploited oil in the northeast of Syria, with a monthly volume of 3 million barrels, and traded it on the black market. About one third of the stolen oil was sold to the Iraqi Kurdish autonomous region through intermediaries. According to statistics, in 2021, the daily output of Syrian oil was about 85,900 barrels, of which 70,000 barrels were plundered by the United States and its supporting opposition armed forces, and less than 16,000 barrels were used to supply the Syrian domestic market. Since the outbreak of the Syrian crisis, the economic losses of the country’s oil industry have reached $100.5 billion.

　　At present, the "oil shortage" in Syria is getting worse and worse. Vehicles waiting to refuel on the streets of Damascus often line up in long queues. Owners usually have to wait for several hours in the scorching sun to add the limited supply of 30 liters of gasoline, and the black market oil price has risen to 8,000 Syrian pounds per liter (1 US dollar is about 2,510 Syrian pounds), which has aggravated people’s living difficulties.

　　The Syrian government has repeatedly condemned the US military’s piracy in Syria, calling it "disgusting". Bassam Touma, Minister of Oil and Mineral Resources of Syria, criticized with indignation that the United States and its allies stole Syrian oil "like pirates". Syrian Foreign Minister Mekdad said that the United States plundered resources in Syria, which aggravated the local humanitarian crisis. "What the United States did hindered the reconstruction process in Syria."

　　People of insight in Syria criticized that the United States came for interests and left without interests. The United States occupies a large area of land in northeastern Syria, and this illegal existence is the embodiment of hegemonism. Nicaraguan Foreign Minister Moncada recently criticized the United States for its international crimes and lies, pointing out that the unjust war of the United States against Syria and other countries is an obvious example of imperialism and interventionism, and its purpose is to control other countries in the region geopolitically and seize resources for its own benefit.

　　(Damascus, July 27th)

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

　

[Talking about the marketing tone]

　

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

　

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

　

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

　

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

　

[Talking about film arrangement]

　

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

　

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

　

Zi Shijun: Does this film have the action of "online distribution"?

　

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

　

[Talking about materials]

　

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

　

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

　

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

　

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

　

[Talking about cross-border]

　

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

　

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

　

[Talking about roadshows]

　

Zi Shijun: This roadshow is going well. How did you choose the route?

　

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

　

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

　

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

　

[Talking about derivatives]

　

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

　

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

　

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

　

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:

　　CCTV News:Recently, 9.8 million mu of rice in Chongqing has gradually matured and entered the harvest period. With the implementation of high-standard farmland transformation, the rice machine yield is expected to reach more than 80% in 2023.

　　In Dadu Village, Jiangbei Street, Fuling District, Chongqing, the heavy ears of rice are particularly gratifying under the sunshine. Overlooking from the sky, the mature rice is like the earth covered with a golden carpet. Two large combine harvesters shuttled back and forth in the paddy field, cutting rice, threshing and crushing straw in one go, and harvesting was completed in just over ten minutes.

　　In recent years, the local government has vigorously promoted the construction of high-standard farmland and infrastructure, and consolidated the foundation of grain production. At the same time, actively promote agricultural mechanization farming, play a leading role in agricultural scale production demonstration, and solve problems such as rural labor shortage and land abandonment. Vigorously improve the efficiency of agricultural planting, management and harvesting and farmers’ enthusiasm for growing grain, promote agricultural modernization and increase farmers’ income.

Auto-First | Memories Jiangnan

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