On January 19, the first batch of production cars of Star Era ET, the first ultra-comfortable long-range luxury SUV of Star Era, was officially rolled off the production line in the first phase of Chery Production Base in Wuhu, Anhui. This event pioneered the only immersive roll-off in the industry, feeling "mobile home" in a warm, comfortable and light luxury atmosphere.
As the most anticipated blockbuster product in China’s new energy market in 2024, Star Era ET integrates the culmination of Chery’s spire technology to create a super comfortable long-range luxury SUV, and Star Era ES "Double Star Shine", leading the "super comfortable" era of high-end new energy vehicles, opening the "star" journey of Xingtu’s high-end new energy transformation, and running the "star" speed that continues to lead the industry.
Surprise users, satisfy them, win their trust, and build a world-class brand
Yin Tongyue, Secretary of the Party Committee and Chairperson of Chery Holding Group, said, "The goal of Star Era ET is to become a’disruptor ‘in China’s high-end pure electric SUV market. To this end, Chery Group will give priority to supplying Xingtu Star Era with the best resources of the’two factories’ – the most advanced and intelligent production base in the’manufacturing factory ‘and the most advanced and high-end technology in the’innovation factory’. It hopes to bring twice or even three times the user value of the retail price with a stronger technology-to-value ratio, quality-to-value ratio, and brand-to-value ratio, so as to satisfy, surprise and trust users, and lead the entire Chery brand pyramid to soar into the clouds, helping Chery to accelerate the construction of a world-class brand."
(Mr. Yin Tongyue, Secretary of the Party Committee and Chairperson of Chery Holding Group)
"Black box" technology hardcore strength, subverting the high-end pure electric SUV market
At the offline ceremony, Dr. Gao Xinhua, executive deputy general manager of Chery Automobile joint stock company and CTO of Chery Automotive Engineering Technology Research and Development Institute, vividly explained the development concept of the new car, "At the beginning of the design, Star Era ET adheres to the original intention of’the car is the extension of the home ‘, and uses the’black box’ technical standard to create a super comfortable long-range luxury SUV that is luxurious and fearless of water and fire, bringing comfort, luxury, peace of mind and wisdom to users, and fully practicing the sincere commitment of’Polytechnic Man ‘to make the car feel like home."
Star Era ET, which is inspired to become a "disruptor" in China’s high-end pure electric SUV market, relied on Chery Group’s 26 years of car-making experience and tens of millions of user resources around the world at the beginning of the design, in-depth analysis of users’ high-frequency scenarios and extreme working conditions, to closely fit user requests as its own responsibility, carefully polish every detail, and strive to create a relaxed and pleasant driving environment for users. In addition, under the high-value empowerment of the global ultra-comfortable high-performance electric platform E0X, the new car has successfully created comfortable and luxurious, warm technology, aesthetic design, safety and health and other advantages, becoming an ideal partner for users to relax in the compact era.
(Executive deputy general manager of Chery Automobile joint stock company, CTO Dr. Gao Xinhua, president of Chery Automobile Engineering Technology Research and Development Institute)
Greater than the shape, starting at home, and extravagant, Star Era ET carefully interprets the luxurious "home"
In order to allow users to more truly feel the comfortable and luxurious atmosphere, Star Era ET adopts the "ultra-comfortable home" light luxury design concept, the appearance is "greater than the shape", and the interior is "starting at home, extravagant in the product". The smart large screen, mobile bar, locker, leisure lounge chair and other home elements in the living room are integrated with multi-light source light field, and high-end environmentally friendly materials are applied regardless of cost to create a comfortable and livable home space.
At the same time, the new car also pioneered the only "Star Moving Bar" in the same class, which is made of pure natural solid wood, equipped with double storage compartments, warm atmosphere lights, and can be electrically moved in the front and rear rows through voice or physical buttons, further improving the flexibility of the interior space, creating more social space, more diverse car scenarios, and a more personalized driving experience, allowing users to relax while traveling, just like being at home.
User-centered, strength verification "no fear of cold and fire"
Safety-oriented, fearless of cold and fire, is Star Era ET’s consistent commitment to users. The new car achieves the maximum wading depth of 700mm + 50mm in the same class, is not afraid of summer rainstorms and stagnant roads, and has undergone rigorous verification in six dimensions such as high temperature baking of the whole vehicle. It has become the first new energy SUV model to pass the "NESTA Six-Dimensional Electric Safety" technology verification, proving its excellent electric safety performance "fearless of water and fire" and will provide users with a more reliable electric travel experience.
In addition, Star Era ET has just completed the industry’s first "-30 ° C 24-hour immersion ice limit challenge" not long ago. A series of "no fear of cold" stable performance and leapfrog strength have comprehensively solved the three major car pain points of users’ winter car battery life shrinkage, electric safety and driving safety, and consolidated the product hard strength of Star Era ET. Mr. Gu Hongjian, deputy general manager of China Automotive Information Technology Co., Ltd., presented the winter test result certificate for Star Era ET at the event site, and highly recognized the winter test results achieved by Star Era ET. Mr. Gu said, "This winter test result fully demonstrates the winter low temperature performance of Star Era ET, and also shows that Chery’s R & D team has a very deep and excellent foundation in low temperature performance guarantee technology."
(Mr. Gu Hongjian, Deputy General Manager of Zhongqi Information Technology Co., Ltd., presented the award to Star Era ET)
Facing the trend of new energy vehicles, Xingtu Epoch is committed to taking the road of high-quality development of high-end new energy. The successful launch of Star Epoch ET has further consolidated the new benchmark image of Star Epoch in the high-end new energy market, adding "wings" for the new energy, intelligence and high-end of Xingtu brand to take off, and leading Chery Group to achieve the goal of world-class.
