月度归档： 2025 年 4 月

Rao Xueman’s classic work was adapted from the online drama ＂Leaving Songs＂. Sichuan Jiajiang started and officially announced the starring lineup for the first time.

On February 22nd, a launching ceremony was held in Jiajiang County, Leshan City, Sichuan Province for the 24-episode online drama "Leaving Songs" based on Rao Xueman’s best-selling novel of the same name. Rao Xueman is the chief screenwriter, musician Chyi Chin is the artistic director, and cutting-edge young director Wen Ye directs the online drama "Leaving Songs". Zhang Xiaohui, Rao Xueman and Han Mei are producers, Zhang Xiaohui, Rao Xueli and Peng Jin are chief producers, Rao Xueman and Li Yue are chief planners, and Gu Hao, Huang Yu and Wang Bo are producers. Officially announced the starring lineup at the boot ceremony, starring Li Tingting, Zhou Chengao, Mimi and Cui Yuxin.

original workAuthor Rao Xueman is a screenwriter. combinespirit of the timesadaptSad love

As one of the classic trilogies in Rao Xueman’s works, The Left Ear and The Hourglass were published in 2008, which has a deep fan base. In those days, Chen Yihan and Deng Sha acted as the book model, and the novel theme song "Poison" MV sung and starred by Hugh was a precious memory in the hearts of a generation. The online drama "Leaving Songs" was adapted by Rao Xueman himself, which mainly tells the story of Sichuan girl Ma Zhuo and boy Xia Ze, two childhood friends, who have experienced great family changes and become "the victim’s daughter" and "the suspect’s son". They overcome their opposing identities and jointly pursue the truth. Rao Xueman introduced: "This adaptation of" Leaving Songs "will combine the contemporary aesthetics of the current audience more on the basis of retaining the emotional abuse and struggle of the original work, hoping not only to satisfy the original readers’ initial intention of the content, but also to bring the audience friends a refreshing feeling."

star; act the leading roleThe lineup is open first directorWen yexiecrowdCreate a boutique drama series

At the opening ceremony, the starring lineup was made public for the first time, with Li Tingting playing Ma Zhuo, Zhou Chengao playing Xia Ze, Mimi playing Yu Anduo, Cui Yuxin playing Xiao Zhe, and Shao Bing specially starring Yu Dekai. Rao Xueli, the chief producer, also specially introduced Wen Ye, a young director. high flyers, who graduated from MIT, has participated in flowers of war, Bronque Terrace, Great Girl and other film and television works. This time, she is the director of Leave Song. Wen Ye said, "I was deeply moved when I first saw the story of Leave Song, and I was very moved by the fatalism of several protagonists. This time, we also assembled a very excellent and experienced creative team, striving to present a boutique drama that can bring impact to the audience both in plot and audio-visual. "

"Away from the song, we will meet eventually." A distant and lingering farewell song is about to ring, and I look forward to the online drama "Leaving Song" meeting the audience as soon as possible.

Presenting the centenary of the founding of the party, the TV series ＂Red Boat＂ produced by the reception desk is turned on!

The Red Boat, a major revolutionary historical TV series produced by the Central Radio and Television General Station, produced by the Television Drama Documentary Center of the General Station, and produced by China TV Drama Production Center Co., Ltd., has been officially launched in Hengdian Film and Television City recently. The drama will reproduce the historical process of the Communist Party of China (CPC)’s birth, development and growth from 1919 to 1928 in a panoramic way, and vividly interpret the connotation and value of the "Red Boat Spirit".

Launching ceremony of "Red Boat"

The TV series "Red Boat" is guided by the "Red Boat Spirit", which tells the story of Mao Zedong, Li Dazhao, Chen Duxiu and Zhou Enlai, and other proletarian revolutionary pioneers’ persistence, hard work and selfless dedication under arduous circumstances, focusing on the purity of communist party people’s initial heart, the truth of doctrine, the firmness of faith and the beauty of personality.

The whole play is ambitious, grand in structure, solid in play and true in historical facts, which shows the story of China and the strength of China, and artistically shows the historical inevitability of China’s road.

"Red Boat" stills

As the key repertoire of "A Tribute to the 100th Anniversary of the Founding of the Communist Party of China (CPC)", the TV series "Red Boat" interprets the historical logic and initial struggle of the Communist Party of China (CPC) in the past century from the original point, and its shooting and production has extraordinary historical significance and strong practical significance.

"Red Boat" stills

The production team of the play is strong, directed by Yeming Song, who has directed many masterpieces of major revolutionary historical themes such as Marshal Peng Dehuai and Diplomatic Fengyun. Young actors such as Wang Renjun and Xi Wang co-starred with powerful actors such as WangZhifei and Dong Yong, and powerful actors such as Yang Lixin and Ding Liuyuan joined in.

"Red Boat" stills

The main creators of the crew will uphold the spirit of artisans, adhere to the standards of profound thinking, exquisite art and excellent production, aim at high quality, high efficiency and high productivity, reproduce major historical events in a panoramic way with the artistic creation of the new era, stick to their original intentions, keep in mind their mission, take the promotion of the "Red Boat Spirit" as their own responsibility, and strive to hand over an answer that satisfies the audience.

"Red Boat" stills

People’s direct attack： two girls were killed and one injured, who was at fault？

On the 39th day after Zhou Zhe’s death, "Office Xiao Ye" officially resumed the video update. And Zhou Zhe’s life, forever fixed at the age of 14.

On August 22nd, Zhou Zhe and Xiaoyu, two girls in Zaozhuang, Shandong Province, imitated the short video released by online celebrity, and exploded when they made their own popcorn in household cans, killing one person and injuring another. Zhou Zhe’s family said in an interview with the media that the two girls used their mobile phones to watch a short video of "Pop-can Homemade Popcorn" posted by online celebrity called "Office Xiao Ye" in Tik Tok.

Zhou Zhe’s death has aroused great public concern. The responsibility of family members, "Office Xiao Ye" and short video platform has become the focus of hot discussion. The "Office Xiao Ye" team reached a settlement agreement with the families of the two girls by paying aid. After the accident, Zhou Zhe’s family also contacted the Tik Tok platform, hoping that the other party would be responsible for the consequences of its poor supervision. "But they shirked that they are customer service and can’t manage this matter." Zhou Zhe’s father told reporters.

Zhang Shiwen, a lawyer of Shanghai Huiye Law Firm, said that bailout money is an economic subsidy provided by one party to the other for humanitarian reasons, not a legal definition. The party providing the aid is not necessarily at fault. The compensation is usually the money paid by the responsible party to the injured party.

Today is the 49th day of Zhou Zhe’s death. By the end of July, Zhou Zhe’s family didn’t wait for compensation, only "relief money". No one admitted responsibility for Zhou Zhe’s death except Zhou Zhe’s parents.

Although the short video of "Pop-can Homemade Popcorn" released by "Office Xiao Ye" has been removed from the shelves in Tik Tok, when the reporter searched on other short video platforms with related keywords, it was found that there are still similar videos spread without safety tips.

The question that the public cares about is: Can Zhou Zhe’s death bring about changes? How to avoid the recurrence of tragedies in the future?

Chen Tangfa, a professor at the School of Journalism and Communication of Nanjing University and a scholar of media law, believes that the platform party should do its duty to remind the spread of short video content with obvious risk or probability of injury on the premise that minors constitute an important component of its users. In addition, he suggested that the relevant departments should increase their legal obligations to short video uploaders. "Short video producers should be required to give necessary explanations on the possible dangers of their videos and how to avoid them."

Traceability:

Two underage girls imitated "pop-can homemade popcorn", one died and one was injured.

On August 22, 14-year-old Zhou Zhe and 12-year-old Xiao Yu exploded while making popcorn in household cans.

In an interview with the media, Zhou Zhe’s family said that the two girls watched a short video of "Pop-can Homemade Popcorn" posted by online celebrity called "Office Xiao Ye" on Tik Tok on the same day, so they also learned to make popcorn. The first time alcohol was ignited, the corn did not turn into popcorn, and after alcohol was poured again, it exploded.

Both girls were burned to varying degrees. Among them, 14-year-old Zhou Zhete was severely burned to 96% and died on September 5.

This incident has aroused public concern. Regarding who should be responsible for the accident, Zhou Zhe’s family believes that the family members are responsible, but the video publisher "Office Xiao Ye" and the platform Tik Tok are also responsible. They have proposed to sue the video publisher and the short video platform.

"Office Xiao Ye" responded in Weibo, saying that Zhezhe’s and Xiaoyu’s accidents were by no means imitating their own videos, but they were willing to provide whatever help they could for Xiaoyu’s follow-up treatment and Zhezhe’s family, and would continue to launch strict self-examination, permanently removing all videos with potential security risks from their accounts on the whole platform.

According to the Beijing News, representatives of the "Office Xiao Ye" team went to Zaozhuang, Shandong Province on September 16th to meet and discuss with Zhou Zhe and Xiaoyu’s family members. The two sides agreed not to consider the division of responsibilities, but only to talk about how to deal with the aftermath. Later, on 17th and 18th, the "Office Xiao Ye" party reached a settlement agreement with Zhezhe and Xiaoyu’s family one after another, giving them a one-time aid.

Zhang Shiwen told reporters that aid money is common in reconciliation and mediation mechanisms. "From a legal point of view, the party providing the aid is not necessarily at fault, and the amount is not specified."

Zhang Shiwen also mentioned that according to the law, compensation is usually paid by the responsible party to the injured party, "that is, the responsible party damages the interests of others in the course of its behavior and pays the injured party in cash, in kind and other material ways. The calculation method of compensation will have a corresponding legal basis and the amount is usually greater than or equal to the losses actually suffered by the injured party (such as property losses, personal injuries, etc.). "

Less than a month after the signing of the settlement agreement, "Office Xiao Ye" took the lead in restoring the video update of Weibo’s account on October 14th. Subsequently, it was resumed and updated on today’s headlines, watermelon videos, WeChat WeChat official account, volcano videos and platforms such as bilibili and Tik Tok.

The reporter tried to contact the two parties about the content of the agreement. Zhou Zhe’s father said that when signing the agreement, he had promised the other party not to disclose the settlement information. The "Office Xiao Ye" party failed to give the reporter’s WeChat application, and Weibo and WeChat WeChat official account did not reply to their private letters about the interview.

Regarding the prosecution of the Tik Tok platform mentioned earlier, Zhou Zhe’s father told reporters that the matter has been handled. When he signed a settlement agreement with "Office Xiao Ye", he agreed not to pursue their responsibility with the Tik Tok platform. "I can’t break my promise and can’t pursue it again."

According to Peng Dingdai, a professor at Nanchang University Law School, there are three types of subjects who should bear the responsibility in this accident. One is the guardian of the minor who has no ability to distinguish and control certain things, that is, the parents of the victim; The second is the producer of the video. As an adult, he should expect others to imitate his video, which is likely to lead to danger, so he should give safety tips in prominent parts of the video. The platform for video distribution is the third party that needs to be responsible.

"The platform should fulfill its obligation to censor videos containing bad information, including those that are dangerous, lead people to commit suicide, pornographic, etc." As for the specific responsibility, Peng Dingdai said that evidence is needed in law.

Phenomenon:

Short video imitation causes casualties or public security incidents from time to time.

A Jian still has a scar on his right eyelid, which was left after he failed to imitate an action challenge short video called "double somersault".

This is an action that needs to be completed with friends, that is, two people stand face to face, one person bends down and puts his hands out from the middle of his legs; The other person grabs his outstretched hands and flips them up 180 degrees. If he succeeds, he will finish riding his waist, and if he fails, he will be injured.

Two years ago, when the short video was just on fire, A Jian liked to watch some creative, spoof and interesting videos. After watching many short action videos, he chose some actions suitable for challenging with his friends and successfully completed them many times. A Jian told reporters that he also watched a lot of highlights of the failure of such action challenges. "I feel that I have no problem and I can do it completely."

Unexpectedly, failure came. When challenging "double somersault" with a new friend, the other party used too much force when turning up, and the direction was not accurate. His forehead suddenly hit Ajian’s glasses. "The glasses burst on the spot and his eyes could not be opened."

Recalling the scene at that time, A Jian was scared in his heart. "Fortunately, it is not serious, otherwise his eyes may be blind."

A Jian’s injured right eye and cracked glasses (photo courtesy of the client)

The reporter then searched and found that the video of "double somersault" can still be seen on many platforms, and some of them have added a warning that "this behavior is risky, please don’t imitate it easily", but there are still more videos not attached. Such casualties or public security incidents caused by imitating short videos have occurred many times in all parts of the country.

According to Hubei Jingshi, last year, a father in Wuhan also failed to challenge his two-year-old daughter to "double somersault", and missed when he flipped 180 degrees upwards, resulting in the child’s head landing, serious spinal cord damage and inability to move his upper body.

Also last year, "Live Hainan" reported that three children in Ding ‘an County, Hainan were injured by firecrackers because they imitated the live video of fast hands to make "Mountain Pig Cannon"; The Legal Evening News reported that an 8-year-old boy in Xi ‘an, Shaanxi Province, imitated the video of Tik Tok’s "sticky tape on the door", causing his 6-year-old brother to fall and be covered in blood.

According to Weibo, the official of Shaoshan Public Security Bureau, Hunan Province, two men who had drunk were driving their motorcycles home, so they imitated a short chat-up video and blocked a lady on the road. After the police arrived at the scene, the two men also pushed and insulted the police. Finally, the two were sentenced to administrative detention for 20 days respectively.

According to Zhang Shiwen’s analysis, video publishers generally have a mature operation team and a huge fan base. Short videos are widely spread on the Internet as soon as they are issued, and video viewers lack professional guidance when imitating short video content, which is more likely to be dangerous.

Behind:

Netizens imitate short videos and have frequent accidents. online celebrity earns considerable income by realizing traffic.

The "Xiao Ye in the Office" in the incident of "Girl Imitates Homemade Popcorn and Dies" was hailed as the first online celebrity in 2017. She became popular on the Internet with her brain-opening food videos. Her representative works include cooking hot pot with a water dispenser in the office, roasting fat beef with an iron, and spreading pancakes in the box.

With its huge traffic, "Office Xiao Ye" realized the realization of revenue and performed well in entering overseas platforms. According to a special report in The China Journal, she ranks first in the number of fans in China, a YouTube platform. Previously, NoxInfluencer, a platform for analyzing YouTube’s online celebrity data, announced the income of YouTube in online celebrity: the monthly income of advertising alliance in office Xiao Ye is 4.59 million, and the annual dividend is expected to be 55.08 million.

However, Nie Yangde, CEO of Xiao Ye’s Onion Video, once told the media that the data is not true, but Xiao Ye’s income on YouTube is indeed considerable.

When the reporter browsed the Tik Tok platform, he found a short video producer "Wanzi Mo" who is as creative as "Office Xiao Ye". She has more than 8 million fans and was certified as "creator of quality life field" in today’s headlines.

In the video, the self-made barbecue grill, juicer, etc., the sharp objects such as wood saws, chainsaws, sickles, etc. are still visible, and several videos browsed randomly by reporters have no step descriptions and safety risk tips, so users, especially minors, are prone to accidents when imitating.

In the name of business cooperation, the reporter consulted the company where "Wanneng Zimo" is located, and the other party replied to an October business price publication.

In the example, the reporter saw that in a short video platform, the company’s 11 IP accounts have different charges for business promotion according to the total number of fans, the total number of works and the total number of likes. In the promotion of 0-20 seconds, the "hand price" ranges from 7800 yuan to 108000 yuan, and in the range of 21-60 seconds, the price ranges from 9000 yuan to 180000 yuan.

In this network era, everyone can be a online celebrity, and it can be a fire in minutes. For users, in addition to watching these videos released by online celebrity, many ordinary people also want to pick up their mobile phones and shoot videos to get more likes and onlookers.

At this time, imitatable content is more likely to stimulate users to spread. In particular, fun, interesting, novel and even curious movements, dances and plots are all elements that users prefer to imitate. These conditions are often linked to their traffic and are easily recommended by the platform and become explosions.

The short video platform quickly gathers users of the same kind by challenging, bringing topics, bringing labels, etc., so the popular short videos such as "splashing water into ice" and "ice drift" are all dangerous, the former may be scalded, and the latter will lead to drowning.

According to media reports, in the first two days of this year, there were three drowning accidents caused by driving on the ice in Shanxi, Tianjin and Heilongjiang.

The reporter searched for "splashing water into ice" under the "topic" column of Tik Tok platform and the "tag" column of Aauto Quicker platform, and found that there were 9,388 videos under the topic of the former platform, with a broadcast volume of 240 million times, while there were 219 works in the tag of the latter. The reporter randomly browsed several videos on the two platforms and found that there were no security risks.

After the girl passed away imitating homemade popcorn, the related videos have been removed from the Tik Tok platform. However, when the reporter searched on other short video platforms with related keywords, he found that there are still similar videos without safety tips.

Expert:

The short video platform needs to consider both economic and social benefits.

Accidents happen frequently when imitating short videos. Why are there still many video contents with hidden risk factors in major short video platforms?

Chen Tangfa believes that this is because the iron law of market economy-"high risk must be accompanied by high return" is also reflected in the pursuit of Internet content. "The curse of’ traffic is king’ urges network service providers to ignore content security intentionally or unintentionally, and’ risk’ can become a’ selling point’."

After such accidents, short video platforms have repeatedly fallen into controversy. Tan Tian, a professor at the School of Journalism and Communication, Jinan University, said that the platform has the responsibility to regulate and explain such videos with security risks and involving technology.

"Office Xiao Ye" once said in an apology that he was reminded by a private letter from @ Chengdu Public Security Fire Brigade Guan Wei before he realized that there might be security risks in the video. Later, they added dangerous operation tips to videos that thought there were hidden dangers. "Now it seems that such tips are far from enough." She wrote.

Tan Tian told reporters that for this kind of online celebrity who has reached a certain number of fans, the greater the traffic, the greater the social responsibility, and their every move will have an impact. "online celebrity is not aware of this (safety hazard) problem, and the platform side should strengthen supervision."

Peng Daiding believes that maintaining a civilized, clean and green network environment is not only a legal responsibility, but also a social responsibility for platform operators.

"(The platform side) can’t just be an indicator of profit, but should assume corresponding social responsibilities and consider economic and social benefits as a whole."

With the rapid development of short video industry, chaos followed. From the recent death of "girls imitating homemade popcorn" to the collective praise of underage mothers before, from eating raw pork to using "dirty jokes" and other eyeballs, strengthening supervision has long been a public concern.

The government level has responded one after another. The relevant regulatory authorities have talked about the short video live broadcast platform many times, asking it to further improve the mechanisms such as content review and release, security policy management, and use the correct values to guide the algorithm to create a clean and honest cyberspace for the majority of netizens, especially teenagers.

On January 9th this year, China Network Audiovisual Program Service Association issued two industry specifications, namely, Management Specification for Network Short Video Platform and Detailed Rules for Auditing Standards for Network Short Video Content. The requirements for the network platform are higher, the standards for content audit are stricter, and the platform management is more operational.

In order to prevent minors from indulging in short videos, since April this year, the National Network Information Office has guided short video platforms such as "Tik Tok", "Aauto Quicker" and "Volcano Video" to pilot the online anti-addiction system for teenagers.

For the supervision of short video platforms, Peng Daiding believes that the platform itself can pre-audit the video content by using automatic identification and other technical means, while for those whose technical audit can not meet the requirements, it is necessary to invest some funds to strengthen manual audit.

Tan Tian suggested that the platform should set certain standards for the uploaded video content, and any citizen can report any violation of the standards. In terms of manual audit, he said that the platform can mobilize netizens or relevant experts and scholars to set up professional committees.

"Some of them can be handled by algorithms and machines, and some of them can’t be handled. They must be manually reviewed. Is there anything wrong with the content and whether there are any security risks? Will it induce young people, especially those with large fans and traffic, and they need manual review. (These) can’t save trouble, and the platform user base is large, so it is necessary to strengthen the responsibility. "Tan Tian said that if the manual can’t judge, you can hire relevant experts to judge." Some hidden danger experts can see the problem, such as those involving fire, and need fire experts to look at it. "

Chen Tangfa suggested that relevant departments need to increase their legal obligations to short video uploaders. "Short video producers should be required to make necessary explanations on the possible dangers of their videos and how to avoid them. This explanation should be regarded as an important element for uploading short videos, otherwise, no matter whether actual injury incidents occur or not, they will be held accountable."

The second is to strengthen the actual effect of user reporting. That is to say, if the content reported by the whistleblower is really dangerous, the administrative fine for investigating the responsibility of the platform will be rewarded to the whistleblower according to a certain proportion, and it is indeed a combination of "everyone’s responsibility" and "everyone’s benefit" to truly implement the network governance principle of group prevention and group governance by legal means.

One side is in trouble and all sides support it! Vegetables donated by caring people from many places have been shipped to Wuhan.

　　Cctv newsThe epidemic situation in Wuhan affects the hearts of people all over the country. There is an old saying in China that when one party is in trouble, all sides will support it. These days, vegetables donated by caring people from many places have begun to be shipped to Wuhan. There are also many caring people who donate the most scarce masks for free. It can be said that the epidemic is at the forefront and the warmth is warm.

　　Deyang, Sichuan: caring people help 100 thousand Jin of vegetables to be shipped to Wuhan

　　The real name of "Big Tree Brother" is Pan Dashu, a native of Deyang, Sichuan, and there are more than 50 acres of seasonal vegetables at home. After the video was released, many logistics companies responded and offered to help him transport 100,000 Jin of vegetables to Wuhan for free. Locals also volunteered to help collect vegetables so that they could be loaded and shipped as soon as possible.

　　Linyi, Shandong: 200 tons of Cangshan garlic were donated to Wuhan for free.

　　Yesterday (29th), 200 tons of garlic donated by Lanling County, Linyi City, Shandong Province set off for Wuhan. The person in charge of the donated enterprise said that according to the previous year’s market, it will take another month for these garlic to sell at a good price, but this batch of garlic that has been loaded and sent to Wuhan can play a greater role.

　　Yunnan: The railway department rushed to transport 17 tons of free vegetables to Wuhan.

　　Also yesterday (29th), Kunming Bureau Group of China Railway opened a green channel, giving priority to a batch of vegetables donated by local farms in Wuhan, and giving priority to shipment. This batch of vegetables was picked from a farm in Mengzi, Yunnan on the same day, with a total weight of 17 tons. It is expected to reach the Wuhan market in two to three days.

　　Suzhou, Jiangsu: Volunteers enter the workshop to help enterprises produce medical supplies.

　　Some enterprises in Suzhou, Jiangsu Province have recently resumed production ahead of schedule in order to put masks, protective clothing and other scarce items into areas with severe epidemic situation as soon as possible. Many volunteers spontaneously came to the enterprise to act as front-line workers to help step up production. At present, there are 70 to 80 volunteers helping in this enterprise every day, including the volunteer schedule for the following week, and the production capacity of the enterprise has been greatly improved.

　　Shanghai: A good neighbor in the community donated masks and delivered them to the door.

　　In a community in Shanghai, a resident named Guo Jigang took volunteers and went door to door to deliver masks to his neighbors. Guo Jigang is a mask seller. After the outbreak in Wuhan, he donated 5,000 masks and 300 protective glasses in stock to front-line medical workers at the first time. After the confirmed cases appeared in Shanghai, he took out the remaining stock masks and donated them to the neighbors of the community.

　　Lu’ an, Anhui: The young man sent a mask and the police saluted and thanked the back.

　　Two days ago in Lu ‘an, Anhui, a young man ran into the local police station with 10 boxes of masks. After putting the masks down, the young man turned and left. Two policemen chased out of the duty room, but the young man waved and left only a back. Two policemen faced the young man’s back and thanked him with a salute.

New energy vehicles go to the countryside to speed up again

　　Source: Ministry of Industry and Information Technology Cartography: Wang Zheping

　　Recently, new energy vehicles have repeatedly received favorable policies for going to the countryside. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting stressed that it is necessary to boost large-scale consumption such as automobiles, electronic products and homes; The "Measures on Restoring and Expanding Consumption" proposes to implement policies such as building a high-quality charging infrastructure system, supporting new energy vehicles to go to the countryside, and continuing and optimizing vehicle purchase tax reduction and exemption for new energy vehicles; The National Development and Reform Commission and the National Energy Administration issued opinions, calling for accelerating the construction of charging infrastructure and better supporting new energy vehicles to go to the countryside and rural revitalization; The Ministry of Commerce made it clear that the "Consumption Boosting Year" would focus on key areas, and organized the activity of new energy vehicles going to the countryside in thousands of counties and towns … …

　　What is the implementation of relevant policies? How to better meet the needs of the masses? How to build a supporting service system? The launching ceremony of this year’s new energy vehicles going to the countryside was held in Jingmen, Hubei Province a few days ago. The reporter conducted an investigation here.

　　— — Editor

　　"I deliberately got up early on weekends, and there are still many people watching cars!" The 4S shop was crowded, and Li Chengwu and his wife followed the salespeople closely. The newlyweds, who live in Levin Town, Shayang County, Jingmen City, planned to buy a new energy car at the beginning of the year, so they have to make a good choice when they go to town this time.

　　In June this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration simultaneously launched the 2023 new energy vehicles going to the countryside in Wuxi, Jiangsu, Qionghai, Hainan, and Jingmen, Hubei. The model that Mr. and Mrs. Li Chengwu are interested in happens to be among them, and there are many discounts.

　　The construction of charging piles goes ahead, and the market demand in counties and townships continues to be released.

　　Why is China-Italy new energy vehicle? Li Chengwu and his wife calculated the account: buy a model with a battery life of 200 kilometers and charge it once a week to meet the daily travel needs; Using public fast charging facilities can save three or four thousand yuan a year compared with fuel vehicles.

　　Convenient and affordable, it has become the main consideration for many customers to buy cars. Haodi Company is BYD’s general agent in Jingmen area. Chen Quan, sales manager, told reporters: "Recently, the company’s monthly turnover has stabilized at more than 200 vehicles, and many more customers have bought cars from counties and villages." It is understood that BYD originally had only two 4S stores in Jingmen, and now it is planning to open new stores in county-level cities such as Jingshan and Zhongxiang.

　　Why should we promote new energy vehicles to the countryside? According to the study of electric vehicle travel in rural areas of China, by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, with a total of over 70 million vehicles, and the market scale may reach 500 billion yuan. Peng Yong, deputy director of Jingmen Economic and Information Bureau, said that the market penetration rate of pure electric vehicles and plug-in hybrid vehicles is 15.9% and 10.4% in counties and villages of the city, which still has great growth potential compared with the central city.

　　What is the first problem to be solved to stimulate growth potential? Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the construction of charging piles must be laid out in advance for new energy vehicles going to the countryside.

　　When the reporter came to Levin Town, he met Dai Feilong, a new energy owner, in a parking lot: "Two years ago, there was a slow-filling pile in the town, and I bought a pure electric car. Now a new fast-filling pile has been built, which can be fully charged in less than an hour, which is more convenient. "

　　Since 2021, State Grid Jingmen Power Supply Company has built charging facilities in 52 towns and villages in the city. This year, it has completed upgrading and expansion, and built 58 DC fast charging stations, equipped with 112 fast charging piles and 120 slow charging piles, which is the first in the province to achieve full coverage of fast charging piles in towns and villages. From January to June this year, the charging capacity of charging piles in Jingmen township increased by 182.33% year-on-year, ranking first in the province.

　　"The charging piles at the entrances and exits of township expressways and popular tourist villages are used frequently, and we have added fast-filling piles." Huang Kai, head of the electric vehicle business of State Grid Jingmen Power Supply Company, believes that the charging infrastructure should be built in front, so that consumers can have no worries.

　　When new energy vehicles enter the village, the demand for personal charging piles is greater. Not long ago, Yu Liangrui, a villager from Zengmiao Village, Zilingpu Town, Dongbao District, Jingmen City, applied for charging pile installation business on his mobile phone. On the same day, the staff of State Grid visited the site to complete the on-site investigation; Two days later, the charging pile was electrified. "Many families in rural areas have single-family houses and have enough space to install personal charging piles. This advantage makes it difficult for towns to compete. " Huang Kai said.

　　Demand upgrade leads product iteration, and vehicle functionality is continuously enhanced.

　　Set up tents, put up banners and put gifts … … In Macheng Town Square, Duodao District, Jingmen City, the off-line tour of new energy vehicles attracts residents to experience.

　　For several years, Chen Quan first drove the demo car to the boundary far away from the city. "In less than half a day, the contact information of several interested customers has been added." Chen Quan said that there will be more exhibitions in towns and villages.

　　Xiao Liu, a staff member of Macheng Industrial Park, bought a plug-in hybrid car two years ago. Now he is a little annoyed. "I should have bought pure electricity at the beginning." She found that the touring models not only have longer cruising range and faster charging speed, but also add practical new functions such as smart parking and digital keys.

　　Compared with the early years when cars went to the countryside to mainly solve the problem of "whether there is", now with the improvement of consumption level, new energy vehicles have to solve the problem of "whether it is good or not". Chen Jintao, deputy director of the Economic and Information Bureau of Duodao District, exemplified that some middle-aged consumers are facing the demand for vehicle redemption, and whether the cruising range is sufficient is the main consideration; For young people who buy the first car, the new "gameplay" related to assisted driving and intelligent network connection is more attractive.

　　The reporter consulted the catalogue of four rounds of new energy vehicles going to the countryside and found that only 10 companies and less than 20 models initially participated in the countryside, most of which were traditional car companies. This year, the number of models going to the countryside has increased to 69, which has opened up the distinction in terms of price, function and power, and some mid-to high-end models have also been included.

　　Products are iterative with the upgrading of demand, and so are commercial vehicles. According to the data of the Ministry of Industry and Information Technology, in 2022, the sales of new energy commercial vehicles in China accounted for about 1/10 of the total sales of commercial vehicles. The reporter learned that among commercial trucks, the micro-closed van that the masses call "micro-surface" is the mainstream model and is often used for short-distance logistics transportation.

　　Liu Jun is a pure electric micro-surface user of Dongfeng Motor, who lives in Tuanlinpu Town, Duodao District. In the early morning, he drove agricultural products to the vegetable market in the city. In his spare time, he took orders to distribute food and department stores on the group buying and pulling platform, and traveled more than 100 kilometers every day. However, occasionally receiving a list of decoration building materials made him quite puzzled: "It is not easy to put a water pipe three or five meters long in the car. If only the cargo compartment were bigger. "

　　For Liu Jun, the car should not only run fast but also save money and be reliable. Pan Chonggang, deputy director of the commodity planning department of Dongfeng Motor Co., Ltd. said that the pure electric micro-surface currently sold by Dongfeng is based on the original passenger micro-surface "oil to electricity", and the loading capacity is limited. To this end, they decided to upgrade the product line and design a brand-new pure electric micro-surface model.

　　The R&D team was stationed in rural areas of Zhejiang and Hubei to investigate the use scenarios such as express delivery into the village. "We found that the hillside into the village is slippery, and the car should have good handling stability and sufficient power; In order to facilitate loading and unloading, the volume of the cargo compartment should be increased to at least 5 to 6 cubic meters, and spacious side doors and tailgates are needed. " Pan Chonggang said, "The new pure electric micro-surface car has been tested and is planned to go on the market next year."

　　The supply of affordable vehicles needs to be strengthened, and shortcomings such as after-sales maintenance need to be filled.

　　From urban areas to counties, towns and villages, with the gradual sinking of the market, consumers need different models. The reporter found in the interview that the cruising range of 300 kilometers is too short for some urban consumers, but it may be too long in the village — — Many villagers make a living by farming or small businesses, and are unwilling to pay for miles they don’t need.

　　Zheng Peng, secretary-general of Hubei Electric Vehicle Circulation Association, said that the models purchased by county and township consumers are mainly A00-class mini new energy vehicles and A0-class small new energy vehicles, accounting for about 60% to 70%, and the price ranges from 50,000 to 80,000 yuan.

　　"For some consumers who only need to travel instead of walking, electric three-wheeled and four-wheeled vehicles are more attractive; For fellow villagers with production needs, the cargo capacity of new energy trucks is generally small, and there are not many optional brands of commercial vehicles such as pickup trucks, light trucks and micro-noodles. " Zheng Peng suggested that relevant enterprises should reduce costs and increase efficiency from product design, supply chain and other aspects, develop more "explosive" products for the rural market, and constantly explore the market "blue ocean".

　　What aspects can be improved to promote new energy vehicles to the countryside?

　　The charging facilities in township areas are scattered, and the construction and management costs are high. Huang Kai opens the monitoring page of the charging station in the operation center of State Grid Vehicle Networking Platform on the computer, and four colored circles indicate the utilization rate, failure rate, offline rate and charging success rate of the station. He admits that in the past year, the supply of slow filling piles in towns and villages in the city has exceeded demand, and the utilization rate is generally not high; However, in the peak period of returning home such as the Spring Festival, the demand for fast filling piles is in short supply.

　　According to estimates, according to the calculation of adding 6,000 new energy vehicles every year in Jingmen City, the centralized charging load in the city will reach 250,000 kilowatts in 2030. "There are more and more users installing personal charging piles now. Adding a slow-filling pile is equivalent to adding four 1.5-horse air conditioners, which greatly improves the requirements for transformer capacity. " Huang Kai is worried that the relatively weak rural power grid is difficult to load.

　　At the same time, the blocking point of after-sales maintenance also needs to be cleared. Some car owners report that many auto repair shops can’t repair new energy vehicles. Zheng Peng introduced that the maintenance of fuel vehicles is mainly mechanical maintenance, while the maintenance of new energy vehicles is mainly in battery circuits, and having an electrician’s operation certificate is the basic threshold. At present, there is a market gap of more than 40% for technicians who are proficient in "three electricity" maintenance such as batteries, motors and electronic control systems.

　　Focusing on the bottleneck problem that restricts new energy vehicles from going to the countryside, relevant measures are being improved from top-level design to local practice. The "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" puts forward 11 specific measures in three aspects, and strives to promote new energy vehicles to the countryside by moderately advancing the construction of charging infrastructure and optimizing the purchase and use environment of new energy vehicles. "Some vocational schools in Hubei Province have set up new energy auto repair majors, and the Provincial Electric Vehicle Circulation Association is also carrying out new energy auto repair technician training business, and plans to jointly develop and launch new energy vehicle battery maintenance standards with insurance companies." Zheng Peng said that the road will be smoother when new energy vehicles go to the countryside.

Meet the demand of over 20 million electric vehicles by the end of the 14th Five-Year Plan —— Build charging infrastructure moderately ahead of schedule.

A few days ago, the National Development and Reform Commission and other 10 departments jointly issued opinions to further enhance the service support capability of electric vehicle charging infrastructure, and made it clear that by the end of the "Tenth Five-Year Plan", China will form a moderately advanced, balanced, intelligent and efficient charging infrastructure system, which can meet the charging needs of more than 20 million electric vehicles.

According to the data of China Electric Vehicle Charging Infrastructure Promotion Alliance (hereinafter referred to as the Alliance), by the end of 2021, the number of public and private charging piles in China totaled 2.617 million, up 70.1% year-on-year. Tong Zongqi, director of the Alliance Information Department, said that the popularization of China’s charging infrastructure is very fast, and there will be a major breakthrough in 2022, and the service capability will be the core of the future competition in the charging infrastructure industry.

Private charging piles should be the main force

The data shows that in 2021, the number of charging piles installed on the vehicle in China reached 597,000, up 323.9% year-on-year, more than three times. Private charging piles are convenient to use, and the charging price is charged according to the civil electricity price standard of "combined users", which is relatively more favorable. Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, believes that home charging is the development trend, and the overall structure of the future charging infrastructure should be mainly private charging piles, supplemented by public charging piles.

However, according to statistics and surveys, about 50% of car owners in China are unable to install charging piles in their communities at present, mainly because of "selfless home parking spaces" and "community properties are not allowed".

Tong Zongqi said that there are four main ways to solve the problem of residents charging in the community at this stage. First, unified construction and management, developers should do a good job in planning and unified construction management when building new communities; The second is the sharing of private piles; The third is to build public charging facilities in the community; The fourth is to build a storage and filling integrated station or a storage and filling integrated pile.

At present, special supporting policies have been issued in many places in terms of unified construction and management and private pile sharing. The Beijing Urban Management Committee recently drafted the Opinions on Strengthening the Construction and Management of Electric Vehicle Charging Facilities in Residential Areas, and solicited opinions from the society. The exposure draft proposes to strictly implement the proportion of charging facilities in new residential areas. The newly-built residential area project should strictly follow the planning and design standards to implement the requirements for the proportion of charging facilities or the expected installation conditions, and include the construction of charging facilities in the scope of project acceptance. The exposure draft also proposes that Beijing will provide power supporting services while accelerating the construction of charging facilities in residential areas, and encourage the sharing and utilization of self-use charging piles.

Many enterprises have made substantial progress in the construction of public charging facilities in residential areas. Kang Yong, chairman of Dupu (Suzhou) New Energy Technology Co., Ltd. told the reporter that since the establishment of the first Dupu E station in November 2020, the company’s related business has developed very fast. Up to now, it has covered more than 400 middle and high-end communities in China, and it is expected to cover more than 2,000 communities in 2022. In this regard, Tong Zongqi said that the unified construction of community public piles by operation service providers can not only effectively make up for the gap of private piles, but also facilitate the car owners to charge nearby, which is worth promoting.

Public charging piles are relatively concentrated.

There is a public charging station near the South Fourth Ring Road in Beijing, which mainly provides energy replenishment services for new energy vehicles in the surrounding Xinfadi market and several residential areas. Even in the early hours, the utilization rate here is basically maintained at 100%.

Li Cheng, who lives nearby, often comes here to charge his car. He told reporters that the overall feeling is that the distribution of charging piles in Beijing is relatively concentrated, with more urban areas and fewer suburbs, more charging piles in new facilities and fewer charging piles in old communities.

Centralized layout is not only the reality of Beijing, but also the current distribution of public charging piles in China. Judging from the alliance data, it is mainly reflected in two aspects. One is the relative concentration of regions. From a national perspective, the number of public charging piles in the top ten regions accounts for over 70%. The other is that operators are relatively concentrated.

By the end of 2021, the number of public charging piles operated by national charging operation enterprises exceeded 100,000, including Star Charging, Special Call, State Grid and Yunkuai Charging. The total number of public charging piles in these four head enterprises reached 850,000, accounting for 74% of the total.

According to the relevant person in charge of TELD New Energy Co., Ltd., up to now, the accumulated charging capacity of the company has exceeded 11 billion kWh. At the same time, the country’s largest Internet cloud platform for charging industry has been built, with 350,000 charging piles connected to the platform, with an average daily charging capacity of 12 million kWh and 15,000 service enterprises.

Tong Zongqi said that the public charging field is divided into two types: B-end operating vehicles and C-end private cars, and B-end vehicles generally have their own charging stations or fixed charging stations. The charging problem of this part of the car has been basically solved. At present, the problem mainly focuses on the difficulty of charging people’s own cars. This requires car owners to plan in advance, and also requires relevant operating companies to gradually improve their services.

Double the number of power stations

The main way to replenish energy for new energy vehicles is to change electricity. In the past two years, the power exchange mode has been heating up, and even Contemporary Amperex Technology Co., Limited, a battery head enterprise, has recently announced that it will cut into the power exchange track.

By the end of 2021, there were 1,298 power stations in the top ten areas of China, which doubled compared with 2020. The top three operators are Weilai, Aodong and Hangzhou Botan. In the past year, Weilai has obviously accelerated the construction of power stations, with an increase of 614 power stations in 2021.

At the policy level, power exchange has also ushered in new benefits. On February 10th, the National Development and Reform Commission and the National Energy Administration issued the Opinions on Improving the System, Mechanism and Policy Measures of Green and Low-carbon Energy Transformation, demanding to improve the clean alternative policy of energy in the transportation field. We will promote large-capacity electrified public transport and clean energy vehicles such as electricity, hydrogen energy, advanced bio-liquid fuel and natural gas, improve the layout and service facilities of charging and replacing electricity, hydrogenation and gas filling (LNG) stations, and reduce the energy cost of clean energy in the transportation field.

Tongzongqi analyzed that for enterprises, changing power stations requires high construction costs and maintenance costs. Generally speaking, power exchange may be more suitable for the commercial field, and it plays a more auxiliary role in the C-end market.

Cui Dongshu also said that the power exchange mode can bring good experience to high-end users and users in special scenes such as mines. However, the disadvantages are also obvious. Because there is almost no room for expansion of the structural freedom of the battery in vehicle design, it is very difficult to adapt all models.

Tong Zongqi believes that the travel scenarios and charging requirements of different models are different, and the charging infrastructure is also different. More attention should be paid to how the charging scenarios can serve more car owners.

"Overall, with the rapid development of new energy vehicles, there are many new opportunities in the field of charging and replacing electricity." Cui Dongshu said that the competition of charging and replacing systems in some places is fierce, which will also promote the development of new energy automobile industry in China to some extent. (Reporter Liu Wei)