"In the future, hybrid off-road SUVs still have to look at Jietu. Jietu Shanhai, the world’s first hybrid off-road SUV brand", on November 14, Jietu Shanhai new energy sequence was released and Shanhai L9 listing conference, Zhang Guozhong, executive deputy general manager of Chery Automobile joint stock company, shouted loudly!
That is, from this moment on, Jietu car Shanhai new energy sequence officially released, this year, is the fifth year of Jietu car station in the Chinese auto market, according to the official press conference, this year Jietu car sales will break through 300,000 cars, cumulative sales are expected to break through 950,000 cars.
Five years! In five years, Jietu Automobile had become a car company with a cumulative sales volume of nearly one million. The release of the Shanhai sequence was undoubtedly another witness to the "Jietu Speed", but more importantly, it was a milestone for Jietu Automobile to "mature". After all, having the "sequence" at least means that a car company has begun to "spread branches and leaves", which also means that it will be more comprehensive.
Of course, the Shanhai sequence will also become the second growth pole of Jietu Automobile. Li Xueyong, deputy general manager of Chery Automobile joint stock company, general manager of Chery Automobile Marketing Company, and general manager of Jietu Automobile, said that Jietu Shanhai will launch 8 new hybrid products within two years, helping Jietu Automobile to achieve annual sales of one million by 2026.
On the same day, the first model of Jietu Shanhai series, Shanhai L9, was also officially launched. The new car was positioned as a "big family seven-seat super hybrid SUV", and a total of 4 models of Air Light, Air, Pro and Max were launched. The official guide price 16.69-18 8,900. It should be mentioned that the current hard-core hybrid SUV actually lacks 7-seat models, which cannot solve the pain points of family travel. Jietu Shanhai L9 can be described as "born at the right time", and from the perspective of the product itself, you will find that it still has considerable advantages compared to star models such as Tang DM-i.
Starting with "Shanhai", Jietu Automobile is becoming more and more "mature"
The fierce competition in the domestic SUV market is obvious to all. In its short growth history, Jietu Automobile, born in 2018, not only has to deal with fierce market competition, but also has caught up with the first decline in the domestic passenger car market, the switch of national standard emissions, the COVID-19 pandemic, the supply chain crisis, the price war and other major rim events that can set off the knockout competition in the car market.
However, such a "backwards" Jietu car still stood out in the cruel market competition and achieved a cumulative sales volume of nearly one million in five years.
The reason is that on the one hand, Chery’s strong system capabilities, Chery’s technology and talent resource sharing make Jietu Automobile far superior to its peers; on the other hand, it is because Jietu Automobile has found a very suitable route for itself. Through the "travel +" strategy, Jietu Automobile has found a group of consumers who love life and travel, and has become one of the most distinctive brands in the market.
Interestingly, after several years of "back time", Jietu Automobile has ushered in the era of the transformation of the automobile industry to new energy and the rise of the plug-in hybrid technology route in the new energy vehicle market. Frankly speaking, Jietu Automobile has once again ushered in a challenge. And this is actually the background of the birth of Shanhai Sequence, and it is also a new action of Jietu Automobile to understand the new trend of travel.
It is worth noting that today’s Jietu Automobile is no longer as weak as it was. From January to October this year, Jietu Automobile sold 232,082 vehicles, an increase of 64.7% year-on-year, and won the favor of 39 million fans on the whole network; in terms of "travel +" travel ecology, 780 Jietu Stations and 117 ecological alliance units have been built; by the end of 2023, Jietu Automobile’s annual sales are expected to exceed 300,000 vehicles, and the total sales in the first five years are expected to exceed 950,000 vehicles. With the emergence of the Shanhai sequence, Jietu Automobile will also realize the cohesion of new sequences, new products, new channels, new ecology and new teams. An increasingly mature Jietu Automobile is gradually taking shape.
According to official news, Jietu Shanhai covers use scenarios such as hybrid family travel and hybrid off-road travel, and will successively launch products such as urban Yueno SUV series, hardcore off-road SUV series, and pickup truck series. Of course, it will also undertake the results of Chery’s new energy transformation. With the help of Kunlun off-road platform, Kunpeng super hybrid C-DM technology, Lion Smart Cabin/Dazhuo Smart Driving, combined with Jietu Automobile’s own core advantages such as extreme changeable space scene capabilities and travel + ecological platform, it will further move forward.
Perhaps it is also because of these that Jietu Automobile has the confidence to shout "2026 to achieve annual sales of one million".
Shanhai L9 has great potential, with better space and energy consumption as a bright spot
There is no doubt that the growth and success of a car brand must be inseparable from strong or competitive products, especially in the current situation of serious involution, everything needs to be spoken by products. As the first flagship product of Jietu Motors Shanhai Series, Shanhai L9, which is the key to the market awareness war, must also be able to produce enough strong product power.
As a "big family seven-seat super-hybrid SUV", one of the major advantages of Shanhai L9 is space. Jietu Shanhai L9 has a body size of 4862 * 1925 * 1784mm and a wheelbase of 2850mm, which is more advantageous than Yadi Tang DM-i (wheelbase 2820mm). Of course, the 30mm gap is not enough to make consumers look for Shanhai L9, but don’t forget that Jietu Motors started with "space". Shanhai L9 has as much as 41 storage spaces, which is enough to hold all consumers’ expectations for travel, and this understanding of space is also a unique advantage of Shanhai L9.
At the same time, the delicacy and intelligence of Shanhai L9 have not fallen behind. The rich color scheme in the cockpit plus the 15.6-inch narrow frame central control screen, crystal electronic stop bar and a large area of soft materials make the vehicle more delicate, and the 62-inch panoramic sunroof highlights the "travel" scene. In terms of intelligence, the Lion Smart Cabin supported by the third-generation 8-core 8155 chip of Qualcomm Snapdragon and the L2 automatic driving assistance system can bring consumers the experience of the new era model.
In addition, behind Chery’s Shanhai L9, power is also its most shining bright spot. Jietu Shanhai L9 is equipped with Chery’s fifth-generation 1.5TGDI high-efficiency hybrid special engine, with a thermal efficiency of up to 44.5%. Its P2 + P3 dual-motor drive architecture, the maximum power of pure electric drive is 199kW, and the maximum power of HEV drive is 314KW. In two-drive PHEV mode, the 0-50km/h acceleration is only 3.4 seconds, and the 0-100km/h acceleration is only 7.8 seconds.
It is worth mentioning that due to the top-notch engine thermal efficiency, Shanhai L9’s economy is very high. Jietu Shanhai L9’s comprehensive operating conditions have a maximum battery life of 1100Km, of which CLTC’s pure electric battery life reaches 108km, and the fuel consumption of 100 kilometers of feed is only 5.3L. In terms of feed fuel consumption, it has even surpassed BYD Tang DM-i (5.5L). Of course, Shanhai L9, which is built with a travel mindset, also plays to the advantages of new energy models in travel scenarios. It discharges 6.6KW external power and supports a variety of camping equipment such as outdoor refrigerators and electric cookers.
As for safety, the Chery models that have made a name for themselves on the Internet do not need to be questioned. Jietu Shanhai L9 cage body design, high-strength steel accounts for 80% of the leading in the same class, and the high-protection ternary lithium battery supports IPX7 waterproof, 24-hour cloud detection and guardian battery safety system. Coupled with AEB active protection, the sense of security brought to consumers will not disappoint.
Jietu Shanhai new energy series was released, and Shanhai L9 was officially launched, which was the acceleration point of Jietu Automobile’s comprehensive new energy transformation, and it was also a climb for Jietu to achieve brand upward and value leap, and it was also the second growth engine of the brand. With the release of Shanhai series, Jietu Automobile has become more and more mature, and Jietu Automobile, which has achieved "Jietu Speed" in five years, is moving towards an annual sales of one million.