The movie channel 6.30 broadcasts ＂Artificial Intelligence＂ to explore the true meaning of emotion with AI.

Special feature of 1905 film network When artificial intelligence has a sense of autonomy, where will human beings go?In recent years, with the birth of powerful AI robots such as ChatGPT, a difficult problem has been invisibly thrown to human society. "When the development of science and technology makes robots have emotions, is this really a good thing?"


In the movieI, Robot.At the time of broadcasting, we once released such a short video about "the awakening of robot self-awareness", which caused a heated discussion among netizens.


This week, the film channel will broadcast another thought-provoking science fiction film, directed bySteven Allan SpielbergDirectedArtificial intelligenceThis movie is about a robot with human emotions. The film was released in the United States on June 29th, 2001, 22 years ago. Did Spielberg think that artificial intelligence would develop to this point in 22 years?



Love that spans thousands of years


Henry, an employee of a robot manufacturing company, and his wife adopted the first robot boy who was input into the emotional program.David.With getting along day by day, David seems to really become the son of the couple, but all the peace is broken with the return of their real son.



And David had to leave his "parents" because of the accident, and embarked on the road of seeking to become a "real person".Artificial intelligence with human emotions — — This sounds like a very dangerous existence, but David, as a robot in this movie, has an endless sad background.



Monica, David’s human mother, woke David up to make up for the vacancy in her heart because her own son was dying, made him a substitute for her own son, and abandoned David cruelly after her own son returned.



Henry, David’s human father, took David home only because he saw David as a gift to ease his wife’s pain.



After thousands of years, human beings have long since disappeared. When David was awakened by aliens, he still had only one thought: turn me into a real child and let me go back to my mother.


Ironically, human beings, who should have deeper feelings, seem to be as cold as robots in this movie, while robots, who should have been ruthless, have the most eternal feelings in this movie.



After watching the movie, people may have such a question in their hearts: is the changeable emotion of human beings not even as good as the program piled up by numbers after all?



A movie, two directors.


The creative process of Artificial Intelligence is full of twists and turns.The original director of the film was not Spielberg, but the original inspiration of the film actually came from the famous movie master.Kubrick. This also makes the film "Artificial Intelligence" have the shadow of two film masters at the same time.


Spielberg (left), Kubrick (right)


Kubrick always loved a 1969 novel called "Super Toys Playing All Summer" and wanted to adapt it into a movie, so in 1985, Kubrick asked his old friend Steven Allan Spielberg to be the producer together with Jane Harlan.



However, because no suitable child star could play the role of "David" at that time, and the computer technology was not mature enough to create the image of CG "David", Kubrick temporarily shelved the film.



In 1999, the 71-year-old great director died of a heart attack, and Artificial Intelligence became his unfinished last wish.



At the entreaties of Harlan and Kubrick’s wife, Steven Allan Spielberg decided to be the film director himself. He said:"In the 1980s, I learned this unforgettable wonderful story from Kubrick, and I was deeply attracted by the ingenious integration of science and humanity. Let me tell this story for him after the Sri Lankan has gone away."


Most of the filming of this film was done in Warner Studio in California, which took 67 days.The most popular actor in the film is undoubtedly haley joel osment, who plays David.



His screen debut was playing Forrest Gump’s son in a famous film in the history of the world. In 1999, he won eight nominations, including the Academy Award and the Golden Globe Award for Best Supporting Actor.


Forrest Gump (I), The Sixth Sense (II)


As a talented child star, haley joel osment’s acting skills in movies are naturally remarkable. He interprets David’s stubborn pursuit of maternal love in detail and brings strong empathy to the audience.



Play David’s friend in need — — Robot Joe’s actor also contributed wonderful acting skills in the film. With perfect body expression and handsome appearance, it seems that Jude Law is really the charming robot dancer in the film.



During the filming process, the film also encountered many difficulties, the most serious of which was how to present the teddy bear that always followed David.



Teddy bear is a complex combination of model and digital technology, and it is necessary to seamlessly integrate computer images and real images for its shooting.



This seemingly unremarkable teddy bear is actually equipped with 50 servo motors, 24 of which are located in the head, which can be used by special effects technicians to control complex facial movements. The seemingly light and portable teddy bear weighs 30 pounds.



Even Haley Joe osmond said when he saw the teddy bear, "It is really a super toy, because under the action of various motors in the body, it can not only swing its body, nose and ears, but also catch objects. I really almost believed it."


Artificial Intelligence Films in Film History


The initial birth of robot image in the world film history can be traced back to 96 years ago.In 1927, the filmMetropolisBecame the first film in the world.In personThe film of industrial intelligence is also the most expensive silent film in film history.



The original director of Artificial Intelligence mentioned above — — The film directed by movie master in 1968 is regarded as "the milestone of modern science fiction film technology".



Hal, the AI program that produces human emotions and kills human beings in the movie, made many people realize the horror of highly evolved artificial intelligence at that moment.



In 1982, according to the famous science fiction writer Philip K. Dick’s novel "Do bionic people dream of electronic sheep? The film adapted from "The Replicator" is a group of robots created by artificial intelligence technology. The release of this film has further aroused people’s thinking about the relationship between human beings and artificial intelligence.



In 1984, the film directed and starring came out, and Schwarzenegger’s permeability terminator T-800 with human face and skin became one of the most famous robot images in film history.



Released in 1999, it tells a dream story about a robot falling in love with human beings and eventually becoming a human being. As a robot-themed movie, although there are no gorgeous special effects, the warm story expression of "Machine Butler" also impressed fans.



The movie "I, Robot", starring, which was released in 2004, has a chilling self-awareness of robots, and the fighting in the movie is also brilliant.



In 2014, the robot Dabai, the first animated film jointly produced by Disney and Marvel Comics, was popular all over the world because of its cute appearance, and the film also won the "Best Animated Feature Film" award at the 87th Oscar.



When robots have self-awareness and emotion, should we give them the same rights as human beings?If one day in the future, when you face a robot as close to human as David in Artificial Intelligence, how will you react?


The movie channel will broadcast the movie "Artificial Intelligence" on Friday, June 30th. Let’s explore the true meaning of emotion from the perspective of artificial intelligence.


The Battle at Lake Changjin’s ＂Father’s Generation＂ and other heavy hits hit the National Day file!


Special feature of 1905 film network When the National Day movie hits in 2021, it is undoubtedly a matter of great concern to many viewers when they are looking forward to the holiday, whether they can make history, whether Zhu Yu’s previous glory can continue, whether he can achieve a counterattack full of youthful atmosphere, and how many parent-child movies will contribute a movie feast for everyone during the National Day holiday.



The National Day file brings movies back to hot search, in which the word "Hui" is the key word. Because of the repeated epidemic, the movie market has gradually slowed down since August. Both the cinema and the audience are waiting for one or even several explosive movies to stimulate the market and provide a reason to go to the cinema during the Golden Week leisure time. Then, is the movie on the National Day file expected to be searched on the screen? Which movies have the potential to be hot searched? Today’s Film Review invited Zhang Jinfeng, deputy editor-in-chief of China Film News, to look forward to the National Day file with you.



At the moment when the epidemic situation is repeated, whether the films of the National Day archives can be searched on the screen or not, and the topic before the return, will bring a movie-watching craze, which is of inspiring significance to China filmmakers. In this regard, Zhang Jinfeng believes: "I think it will, because the blockbuster itself has its own traffic and is a topic maker. The production cycle and publicity of The Battle at Lake Changjin and "My Father and I" have kept everyone’s appetite because of the repeated epidemic. These two films will create more hot searches while creating high box office, so that China films can return to the center of the audience. " Before the deadline, the total box office of movie screening and pre-sale in The Battle at Lake Changjin has exceeded 100 million.



Teacher Zhang Jinfeng once said: "The explosion may be late, but it will never be absent." Many films in this year’s National Day archives have the ability to board the hot search, and the possible hot search entries also highlight the selling points and characteristics of the films. For example, what hot search terms may appear in The Battle at Lake Changjin, which is highly anticipated? Zhang Jinfeng mentioned: "First of all, can The Battle at Lake Changjin surpass the box office and the total box office of participating movies become the highest among all actors. Other acting skills, as well as his sacrifice and dedication for the film, will also become a hot topic for everyone. Jason Wu and Jackson Yee play a pair of brothers, and their brotherly love may get a hot search. Finally, there is "urine point", because the film lasts for nearly three hours, and many viewers can’t last for three hours. Where is its "urine point" will also be a hot topic for the audience. "



As the third work of "Me and Me" series, "Me and My Father" has a directing tube, which I believe will give fans more freshness and is also one of the main forces to board the hot search topic. Zhang Jinfeng said: "Zhang Ziyi and Shen Teng will definitely become the key words of hot search. As the only director who participated in the whole series, the fragments he directed in the first two films have won the welcome of many audiences; In his directing part, Jason Wu is also a subject of military war that he is good at. By desperately performing Saburo, he shows a particularly masculine temperament, which will also become the focus of hot discussion. In The Battle at Lake Changjin, Jason Wu and Jackson Yee play a pair of brothers, and in My Father and I, Jason Wu plays the father. These three people will have a series. What is the relationship between Leo and Jackson Yee? I think it is very fun. Jackson Yee and Leo may wish to have a dialogue from a distance during the National Day. "



In addition to the above two heavyweight blockbusters, there is actually a youth-themed film in the National Day file, that is, "Five Boys Who Save the Water". In the case that The Battle at Lake Changjin and My Father and I may occupy the largest proportion of the National Day movies and box office, the space left for other movies is very small. Whether Five Boys Who Drove the Water can become a dark horse in the fierce National Day movie schedule and board the hot search by strength is also concerned by many people.



Zhang Jinfeng’s prospect: "As a theme of youth and sports, if the film can win the popularity of young mainstream audiences, then the film arrangement will definitely become the key word. Fans will form tap water for the film arrangement, become a hot search, and slowly seize the market space of those two blockbusters. I believe that "Five Boys Drowning in the Water" can achieve a counterattack of our market expectations in the National Day file, and some elements of this film are very in line with the National Day file. The soundtrack of the synchronized swimming team is "March of Steel Torrents" during the National Day military parade, which matches the atmosphere of the National Day. In fact, as long as it is a good film, the market and the audience will not live up to it. "



In addition to the above three films, there are many parent-child movies in the highly competitive National Day, which often have a fixed audience. Zhang Jinfeng said: "It was created in the 1990s, and Zheng Yuanjie himself is a writer with his own hot search body. When he expresses some opinions on Weibo, he always gets on the hot search. Then I think this time his film is released, he may often have something to say during the release, and this film will also be one of the strong contenders for hot search words."



The hot search terms predicted for the National Day films are actually the expectations of these films. At present, the epidemic is not completely over, so we can’t be blindly optimistic now, and filmmakers need to continue to overcome difficulties with everyone. China movies have experienced so many twists and turns since last year. The road is tortuous, but the future is bright. If we can do a good job in the film content, we will definitely be able to return to the high point that China movie market should have after the epidemic is over.


Today’s film reviewDirector observation


This year, the movie market is so deserted that everyone is particularly looking forward to the arrival of the National Day file. The National Day file is indeed an arduous task. I also hope that several films can live up to expectations, so that the hot search terms predicted in this program can come true and the movies will become the topic of everyone’s leisure time again. (Director of Ma Hongyu’s Today’s Film Review)


Rush to the hot search! Yahoo Mail stopped serving in mainland China, and there was an early warning in November last year.

On the evening of 27th, a message # Yahoo Mail stopped serving in Chinese mainland on February 28th rushed to Weibo for hot search.

Yahoo said in the email that it can download backup emails, address books, schedules, etc. before February 28th, and it will not be able to receive and send emails or download data from Chinese mainland after February 28th.

In addition, PayPal has also sent a notice to users. If it is bound to Yahoo Mail, it needs to be changed to another email address as soon as possible.

In November last year, Yahoo China official website said that from November 1, 2021, users will not be able to use Yahoo’s products and services from Chinese mainland, and users in Chinese mainland will only be able to access Yahoo Mail, AOL Mail and Privacy Meter data from three given links. Subsequently, netizens found that Yahoo’s few online services that could be accessed in Chinese mainland were also stopped, including weather-related apps and news information, and the Chinese version of Engadget, a technology media owned by Yahoo, was also inaccessible.

It is worth mentioning that this announcement was released on November 2, and the behavior of stopping the service earlier than the announcement was also discussed by netizens. In fact, as early as 2013, Yahoo shut down news, e-mail, Chinese music and community services in Chinese mainland, and closed its research and development center in Beijing two years later, laying off more than 200 people.

According to statistics, in January, 2022, the market share of e-mail clients ranked first in Apple, second in Google Gmail, third in Microsoft Outlook and fourth in Yahoo. In 2017, when the information of 3 billion users of Yahoo was leaked, it was reported at that time that tens of millions of users were affected in China.

In the recent poll conducted on Weibo, users of QQ email account for the first place, followed by 163 email account and gmail email account, and only 299 people voted for Yahoo email account.

In 1995, Yahoo was founded. In 1996, Yahoo, which was founded only one year ago, went public. At this time, Yahoo’s market value reached 850 million dollars. Yahoo initially positioned itself as a media company, pioneered the free Internet model, and earned profits by establishing portals and selling advertising spaces. In 1997, Yahoo earned more than $70 million in revenue just by advertising. At its peak, Yahoo’s market value once exceeded $125 billion.

Yahoo entered Chinese mainland in 1998 and once occupied a considerable market share. According to iResearch- iResearch Market Consulting Report, in 2004, the market share of search traffic of China search engines was 33.1%, that of Yahoo! was 30.2%, and that of Google was 22.4%.

From 2000 to 2006, Yahoo occupied the first place in the global Internet company market value. However, with the rise of Google and others, Yahoo, whose empire was about to collapse in 2008, received an olive branch from Microsoft: it bought Yahoo at a premium of 60% to 45 billion US dollars, and Yahoo felt undervalued and refused; In 2017, Verizon, an American telecommunications company, acquired Yahoo’s core network business for US$ 4.48 billion, less than a quarter of Microsoft’s offer at that time. In 2019, Google bought Yahoo’s headquarters for $1 billion, and at the same time, Yahoo’s products began to withdraw from the China market.　

On May 4, 2021, Yahoo Q&A was completely closed. After that, visiting the website will directly jump to Yahoo’s homepage, and all the original content will disappear from the Internet. In November 2021, Yahoo China was officially closed; Today, Yahoo Mail completely stopped serving Chinese mainland.

(Titanium Media App Editor Wu Fengye Comprehensive national business daily and China Fund News)

September 7-8 Theme： Vehicle Observation

　　　　　　A white line on the crosswalk of a city street, also called zebra crossing. Zebra crossing originated from jumping stones in ancient Rome. As early as in ancient Rome, on some streets of Pompeii, chariots and horses crossed with pedestrians, which often caused traffic jams and accidents in the city. To this end, people separated the sidewalk from the carriage road, raised the sidewalk, and built blocks of stones protruding from the road near Ma Lukou as signs to instruct pedestrians to cross the street. Pedestrians can step on these jumping stones and slowly cross the road. When the carriage is running, the jumper is just between the two wheels of the carriage. Later, many cities used this method. At the end of the 19th century, with the invention of automobiles, the traffic in the city was rolling, and people were crossing the street at will, which hindered the traffic. The previous kind of stone jumping could not avoid the frequent occurrence of traffic accidents.

　　　　　　In the early 1950s, the British designed a kind of crosswalk on the street, which stipulated that pedestrians should only take crosswalks when crossing the street, so a series of striking crosswalks appeared on the streets of London, which looked like white stripes on zebras, so people called it zebra crossing. When the driver sees this white line, he will automatically slow down or stop to let pedestrians pass safely. Zebra crossings are still everywhere in the streets.

Accelerated reshuffle of entertainment industry in winter： the rise of video websites and the reconstruction of industrial value chain

　　In the past, the entertainment industry has not had a good time. Whether it is film and television dramas, movies, games or even artists, the upstream and downstream of the industry have been more or less affected. Under the cold winter, the prospects of the entertainment industry are also confused. How to get out of the cold winter?

　　Recently, at the Iqiyi World Conference, Iqiyi released a number of entertainment industry support plans, involving movies, film and television dramas, games, animation, online texts, artists’ brokers, etc., which seemed to set a fire in the cold winter of the entertainment industry. Even Hou Hongliang, president of Noon Sunshine Film, lamented: "Winter has passed and summer has arrived." If, as Hou Hongliang said, winter has passed and summer is ushered in with the help of video websites, then, under the cold winter of this round of entertainment industry, the video websites under the control of the BAT Big Three have undoubtedly become the biggest winners, and their dominance in the entertainment industry has further expanded. Many years ago, Bona Film President Yu Dong’s statement that "all film and television companies will work for BAT" is also becoming a reality.

　　Entertainment industry accelerates reshuffle in winter.

　　Wind data shows that during the four years from May 2015 to May 2019, the investment in the film and entertainment industry showed an obvious cliff-like downward trend, with two obvious lows in 2016 and this year. In 2015, the investment amount of the industry was 13.091 billion yuan, which was reduced to 6.452 billion yuan in the following year, which was more than half. Then it entered the fast lane of rising. In 2018, the investment amount reached 53.777 billion yuan, which will be more than half this year, and the investment amount is only 262 million yuan.

　　Affected by the cold winter, in 2018, the number of repertoires publicized by filing in China continued to decline, with a total of 1,061 and 41,887 episodes, down by 9.7% and 10.3% respectively compared with 2017. And short videos began to flood people’s lives, and the fragmentation time was gradually filled, and the market space was further narrowed.

　　The performance of film and television listed companies is also not optimistic. Even Huace Film and Television (300133.SZ), the leading film and television drama, earned 5.797 billion yuan last year, up 10.52% year-on-year, with a net profit of 211 million yuan, down 66.71% year-on-year, and deducted non-net profit of 121 million yuan, down 78.22% year-on-year. More than half of the film and television listed companies, such as Huayi Brothers (300027.SZ), Ciwen Media (002343.SZ), Huawei Culture (002502.SZ), Tang De Film and Television (300426.SZ) and Hualu Baina (300291.SZ), all suffered losses last year, among which the former "film brother". A large number of game listed companies released loss-making financial reports, among which, the "loss king" Tianshen Entertainment had a pre-loss amount of 7.8 billion yuan, of which 4.9 billion yuan was accrued for goodwill impairment.

　　"Behind the decline of the film and television industry is the outbreak of some industry problems under the rapid development for many years, mainly focusing on the two elements of over-reliance on IP and stars. As a result, the value of stars and IP is rising, and video websites are constantly posting money. However, with the high pay of star artists corrected by all parties last year, IP has repeatedly failed, and the original industrial value chain model is no longer suitable, so it is necessary to build a new industrial value chain." Zhou Chen, an entertainment industry analyst, said.

　　According to statistics, among the TV dramas with TOP45 broadcast volume of Tencent Video in 2018, TV dramas with non-big IP and non-traffic stars accounted for 62.22%; In TOP35′ s variety show, the proportion of non-big IP and non-traffic stars is as high as 54.17%. Wang Juan, editor-in-chief of Tencent Video, said that with the ebb tide of big stars and big IP, users will be more critical, and good works in the future will need to meet users’ psychological demands, be well-made and be innovative.

　　Since last year, three major video websites, Youku, Iqiyi and Tencent Video, have jointly issued a document to boycott the high pay of stars. IP failure has also aggravated the cold winter of the film and television industry. Wang Xiaohui, chief content officer of iQiyi, said that the previous big IP model was shattered. Typical examples are Tian Sheng Chang Ge and Wu Dong Gan Kun, which are far below the expected results.

　　The cold winter of the entertainment industry is mainly reflected in the upper reaches of the industrial chain, but video websites have not been affected too much. On the contrary, the influence of online channels is constantly expanding. According to the China TV Drama Industry Development Report 2019, 382 new dramas were broadcast in 2018, of which the number of webcasts is more than twice that of Shangxing dramas, accounting for over two-thirds, and the quality of online dramas is getting stronger and stronger.

　　Hou Hongliang said: "The emergence of online video has subverted the traditional TV play mode and industrial model, and the online channel has natural advantages. Take online drama as an example, online drama should be consistent with its communication form, viewing scene, revenue model and user’s demands, instead of simply premiering on the online platform. In traditional TV dramas, every creation must strive for the largest number of viewers, so that it is possible to obtain better viewing data from a small number of sample households. The choice of paying users of online dramas is very clear. It is very important to study the demands of target audiences and accurately locate works. Therefore, the direction of online drama creation must be market segmentation, typology of themes, and whose strategy and content are more accurate. "

　　The rise of video websites to build a new world of entertainment

　　From the initial second-round broadcast platform of movies and TV series, to the linkage between Internet and TV stations, and then to the solo broadcast of self-made TV dramas, the voice of video websites is constantly improving, and video websites have also paid a lot of financial costs. In this case, video websites need to strengthen the control of upstream and downstream to better control costs and expand profit models.

　　Wang Xiaohui said: "The copyright of new media has dropped from 18 million to 8 million now, and most of them are at 3 million." On the other hand, build your own IP, stars and related TV dramas. Last year, Gong Yu, the founder and CEO of Aiqiyi, put forward the vision of "Apple Orchard", that is, to expand the content ecology of Aiqiyi from video to pan-entertainment fields such as literature, animation, live broadcast, games, e-commerce, ticketing and artist brokerage.

　　At the Iqiyi World Conference, iQiyi systematically displayed 21 application service product brand matrices including iQiyi main station, Chibabu, iQiyi bubble, iQiyi sports and iQiyi VR for the first time. At the same time, the two innovative directions of iQiyi original film plan and interactive content technical standards were officially released, aiming at providing solutions to the problems currently faced by the partners in cinema films and multi-content fields through business model innovation and technology and content combination innovation.

　　The increasing dominance of video websites means that video websites will continue to strengthen content control, and a number of external entertainment companies will also be embedded in the industrial chain of video websites to strengthen cooperation.

　　Then, when there are problems with stars and IP, can video websites lead content creation to reduce industry risks and build a healthier industry ecology? In Gong Yu’s view, video websites have three magic weapons: one fish eats more, original content and technical support. Content originality is the basis for video websites to integrate internal and external resources to create high-quality content, while technical capability support is to continuously reduce the risk of film and television investment and improve the ability to create explosions through artificial intelligence, big data and even the latest film and television technology such as interactive video technology. The mode of eating more than one fish is to help maximize the value of entertainment content, and only a few major video websites can achieve these three points at present.

　　After the cold winter is a new round of rapid development of the entertainment industry, and the dominant players will become video website giants.

　　In the face of the cold winter, Wang Xiaohui believes that the superposition effect of the emerging generation with different consumption views and wealth after the 1980 s and the Internet users after the 1990 s has brought stronger impetus to the entertainment industry. "Users have a stronger demand for high-quality content and a stronger demand for high-quality content that is suitable for their own personalized content. After 80, you can pay for the game, and after 90, you can pay for The Avengers. The locomotive of this industry is the Internet, which has revolutionized all industries, including our entertainment industry. In the current era, the trend of the entertainment industry and our update cycle and frequency of fresh content are getting shorter and faster. " Wang Xiaohui said.

　　A large part of the growth of the entertainment industry is the growth of the content payment market, which is a big plus for video websites. In 2018, the number of subscriptions of global streaming media surpassed that of cable TV, and the number of online video members in China surpassed that of cable TV. In 2018, the iconic paid income of iQiyi became the largest source of income.

　　No matter who dominates, it is basically centered on the audience. Hou Hongliang said: "In the process of constantly exploring the mode, type and differentiation of entertainment content, the most correct thing to do is not to despise the audience, not to give up the creative subject, not to lower the production level and awe of creation, and to constantly present it with more professional images and expressions."

Li Ning’s revenue increased by 7% in 2023, and basketball running and fitness category contributed over 60%.

　　Li Ning’s performance in 2023 shows that the three core professional sports categories account for 64% of the total revenue.

　　In 2023, sportswear brand Li Ning released a performance report. The report shows that the group’s revenue increased by 7% year-on-year to 27.598 billion yuan; Gross profit increased by 6.9% year-on-year to 13.352 billion yuan, and the overall gross profit margin was 48.4%, which was consistent with the previous year. In addition, the profit attributable to equity holders of the Group was 3.187 billion yuan, the interest rate attributable to equity holders was 11.5%, and the net operating cash inflow increased by 19.8% year-on-year to 4.688 billion yuan.

　　Aspect 1: In terms of categories, the running water of the three core professional sports categories of basketball, running and fitness accounts for 64% of the total revenue, among which the running water and fitness water increased by 40% and 25% respectively, showing the important role and market growth potential of these three categories in Li Ning Group.

　　Aspect 2: In terms of sales channels, direct sales revenue has increased by 29%, and offline discounts have improved year-on-year. The annual wholesale flow achieved a low growth rate of 10%-20%, indicating that Li Ning maintained a stable performance in offline business.

Beijing released ＂Thirteen Questions on Haze Protection＂

　　CCTV News:In order to help you prevent haze scientifically, today (9th), Beijing Municipal Health and Family Planning Commission and Beijing Municipal Center for Disease Control and Prevention released.Thirteen Questions about Haze Protection.

　　1. What is haze?

　　Haze is a kind of weather phenomenon that a large number of tiny dust particles, smoke particles or salt particles are suspended in the atmosphere, which makes the air turbid and reduces the horizontal visibility to less than 10 kilometers. Haze is generally milky white, which weakens the color of objects, making bright objects in the distance reddish yellow and dark objects reddish blue.

　　Relevant research conducted by Beijing CDC in 2013-2015 found that the main components of smog are water-soluble inorganic ions (nitrate, sulfate and ammonium salt ions, etc.), metals and metalloids (lead, cadmium, arsenic, etc.), and carbon substances (organic carbon and inorganic carbon).

　　2. Does smog affect the human body?

　　Smog has an impact on the human body! According to the data, the impact of smog on human body is generally divided into direct impact and indirect impact.

　　Direct impact: When the concentration of air pollutants rises sharply in a short period of time, people may cause acute harm by inhaling a large amount of pollutants, resulting in respiratory tract and eye irritation symptoms, such as cough, sore throat and headache. If it is exposed for a long time, it will cause chronic inflammation, decreased immunity and allergies.

　　Indirect effects: smog can affect our health through long-term indirect effects, such as affecting solar radiation and microclimate, producing greenhouse effect, destroying ozone layer and forming acid rain.

　　3. Why should we reduce outdoor activities in foggy weather?　

　　Relevant research conducted by Beijing CDC in 2013-2015 shows that the indoor PM2.5 concentration is 30% to 40% lower than the outdoor concentration in severe haze weather, so it is suggested to minimize outdoor activities in haze weather.

　　4. Do you want to wear a mask when the smog comes? How to choose? How to wear a mask correctly?

　　If you have to go out in foggy days, wearing a mask is the most important protective measure. Any mask has a certain protective effect, but it is recommended to choose a mask with good protection.　

　　According to national standards, the protection level of masks is divided into four levels from low to high: D, C, B and A, which correspond to different air quality conditions.

　　Grade A corresponds to "serious pollution" and is used when the concentration of PM2.5 reaches 500 micrograms per cubic meter. Grade d corresponds to "moderate and below pollution" and is suitable for situations where the concentration of PM2.5 is less than or equal to 150 micrograms per cubic meter.

　　Wearing a mask should follow the instructions for use. When wearing, you must completely cover your nose, mouth and chin, and keep the mask close to your face. The better the tightness, the better the protection effect.

　　5. What should I pay attention to when wearing a mask?

　　Not everyone is suitable to wear a mask. The tight structure and filter material of the mask will increase the respiratory resistance and reduce the comfort.

　　Different groups of people should pay attention to wearing masks: pregnant women should pay attention to their own conditions and choose products with better comfort, such as protective masks with exhalation valves to reduce exhalation resistance and sultry feeling; Children are in the stage of growth and development, and their faces are small, so it is difficult for general masks to achieve the effect of close fitting. It is recommended to choose children’s protective masks produced by regular manufacturers. When the elderly, patients with chronic diseases and special people with respiratory diseases wear masks, it is recommended to use them under the guidance of professional doctors.

　　Masks are not suitable for wearing for a long time. On the one hand, pollutants such as particulate matter are adsorbed on the outside of the mask, resulting in an increase in respiratory resistance. On the other hand, bacteria, viruses, etc. in exhaled breath will also accumulate inside the mask. Failure to breathe fresh air for a long time will make people’s own immunity decline.

　　Non-disposable masks should be cleaned regularly, and the filter membrane should be replaced. When they are not worn, they should be kept properly.

　　6. How to pay attention to personal hygiene after going home for outdoor activities in foggy weather?

　　After going out for activities in foggy weather, clothes, nose and mouth, and bare skin will be attached with a large number of pollutants in the smog, which will be harmful to health. Therefore, it is suggested to take off your coat, wash your face, wash your hands, and wash your mouth and nose in time to reduce pollution.

　　7. Why should children and the elderly pay more attention to smog protection?

　　Children are in the stage of growth and development and are more sensitive to the environment than adults. The elderly have low body resistance and usually suffer from basic diseases. A large amount of dust and particles in the smog will stimulate the respiratory tract and easily cause respiratory irritation symptoms. Therefore, children and the elderly should pay more attention to the protection of smog.

　　8. What should I do if there are symptoms such as cough and sore throat in foggy weather?

　　The acute harm caused by people inhaling a large amount of pollutants in haze weather is mainly manifested in respiratory tract and eye irritation symptoms, such as cough, sore throat, red swelling and tears in eyes, etc. It is suggested that symptomatic treatment be taken when necessary to alleviate the symptoms.

　　It is suggested that sensitive people with basic diseases should reduce outdoor activities in foggy days, but also reduce to crowded places with dirty air, pay attention to personal hygiene, wash their hands frequently, and pay attention to increasing or decreasing clothes at any time to maintain good physical condition.

　　9. How do families choose air purifiers?

　　The air purifier has a certain effect on purifying the air. When selecting, the first thing to do is to make clear the purpose of use, and to buy a purifier with purification effect on PM2.5.

　　Second, we should pay attention to the performance indicators of the purifier. According to national standards, a truly effective air purifier should achieve the energy efficiency index of "three highs and one low".

　　High clean headroom: The clean air volume (CADR) is the purification effect index of the purifier. The greater the CADR value, the stronger the purification ability of the purifier and the better the purification effect.

　　High cumulative purification capacity: The higher the cumulative purification capacity (CCM) value, the more pollutants to be purified and the longer the life of the filter screen.

　　High energy efficiency value: The higher the energy efficiency level, the more energy is saved.

　　Low noise level: the working noise of the instrument is generally lower than 50 decibels, which is relatively quiet. When purchasing, you can observe the prototype for intuitive feeling.　

　　Thirdly, in order to achieve the purification effect, the air purifier must be turned on for a certain period of time according to the room area, the power and purification efficiency of the purifier, so as to effectively reduce the pollution degree of indoor pollutants. Pay attention to the product manual when purchasing. Generally, the product manual indicates the test report or certificate of conformity issued by the air purification effect testing unit. Products that have not given experimental conditions and are too simple or even absolute should be purchased carefully.

　　10. What should I pay attention to when using the air purifier?

　　Attention should be paid to the purification effect of the air purifier during use, and it is suggested to replace or clean the filter material according to the product instructions. If it is found that the purification effect is obviously reduced, or that there is an odor after the air purifier is turned on, it is necessary to replace the filter material and clean the filter in time. Moreover, the purification materials in the air purifier also have a service life. In order to avoid secondary pollution, they should be replaced in time according to the pollution degree and service time. When indoor pollution is serious, the replacement frequency of filter media can be increased. Self-protection should be done when replacing the internal materials of the air purifier. For example, gloves and masks should be worn when replacing the filter screen to prevent contact and inhalation of trapped harmful substances during replacement.

　　11. Does smoking affect indoor air?

　　Indoor smoking has a great influence on indoor air. The experimental data of Beijing CDC show that the indoor PM2.5 concentration can reach more than 500 micrograms per cubic meter when one cigarette is burned in a 30 cubic meter experimental cabin. Therefore, it is recommended to avoid smoking indoors in foggy weather.

　　12. How do families cook reasonably in foggy weather?

　　Home cooking is also an important source of indoor PM2.5 Relevant research by Beijing CDC shows that the instant PM2.5 concentration can exceed 800 micrograms per cubic meter even if the cooking methods such as frying, frying and frying are used in the kitchen (doors and windows are closed). And can spread to the living room, bedroom and so on to a certain extent. However, the concentration of PM2.5 in the kitchen does not change much when cooking by steaming or boiling.

　　Therefore, it is suggested that when cooking in foggy weather, the kitchen door should be closed and the range hood should be turned on; During the period of heavy pollution, try to steam and cook; After cooking, you should continue to turn on the range hood for 5 to 15 minutes.

　　13. How to pay attention to the indoor environmental sanitation in foggy weather?

　　The indoor activities of human beings increase in foggy weather, which will lead to the gradual increase of indoor PM2.5 concentration when doors and windows are closed. Therefore, in heavily polluted weather, wet cleaning method should be adopted for indoor cleaning, and wet mops and rags should be used for indoor cleaning, and the frequency should be increased appropriately. If the smog clears, open the window in time for ventilation for at least 15 minutes. (CCTV reporter Zhang Jing)

Military newspaper articles talk about soldiers’ live broadcast： confidentiality first and will explore and spread the image of soldiers

　　Topic backgroundIn 2013, the domestic online live broadcast platform began to rise; In 2015, there were nearly 200 online live broadcast platforms with 200 million users. With the popularity of 4G and wireless networks, the habit and demand of netizens watching videos on the mobile Internet are being cultivated, and everyone can become a "live car". Some media said that the "national live broadcast era" is coming.

　　With only one smart phone and one software, life in the military camp can be "broadcast live". Going back ten years is unimaginable for many people. As smartphones enter the military camp in an orderly manner, the "mobile phone live broadcast" platform has also been favored by many officers and men. At the same time, the live broadcast has also brought new problems and challenges to the army management. Facing the "mobile phone live broadcast fever", a recent experience of a regiment of the 14th Army of the Army may bring us some enlightenment.

　　phenomenon

　　"Push-ups" on the live broadcast platform

　　At the beginning of June this year, Xiao Wang, a noncommissioned officer of a regiment of the 14th Army of the Army, downloaded a mobile phone live APP and registered an account during his vacation. Every day, he does push-ups, singing and other programs. In less than a month, the number of fans has soared from zero.

　　After returning to the team, Xiao Wang’s "live broadcast" was interrupted. I can watch my account constantly "dropping powder", and Xiao Wang is a little anxious. One weekend, Xiao Wang resumed the long-lost "live broadcast". After the company cadres found out, they immediately stopped.

　　Coincidentally. Xiaoshi, a battalion secretary, likes playing games since he was a child. He was a "game anchor" when he was in college. Last year, after re-using his smartphone, he joined the "live broadcast" of the game, and sometimes used the weekend to anchor online game competitions. Once, a fan guessed Xiaoshi’s military status in the live broadcast and asked him about the army. Xiaoshi suddenly became alert and stopped the live broadcast.

　　It has been found that many officers and men use the "mobile phone live broadcast" platform one after another, which makes the first battalion pay attention to this issue. Although most officers and men do not have "live online", there are also many people who "watch live". Some live content is not nutritious, and some are even mixed with negative information. The first battalion immediately stipulated that officers and men should not use the "mobile phone live broadcast" platform.

　　It didn’t take long for a comrade-in-arms to post on the Youth League’s political work website with the topic "Is it really wrong to broadcast live on mobile phones?", which triggered a discussion.

　　discuss about sth enthusiastically

　　How does the military camp view "live broadcast"?

　　“‘ Mobile phone live broadcast ’ It is no accident that it can be fired. " Zhao Zhang, a company soldier, said that he likes to record the moments around him with his mobile phone when he is on vacation. A touching scene is presented through live broadcast, which is more likely to resonate with everyone than empty preaching.

　　"My favorite anchor often shares some practical skills in daily life." Peng Yuxi, a female soldier, watched the live broadcast on weekends. Every time she watched it for a short time, she gained a lot. Not long ago, she applied the storage skills learned from the live broadcast to the loading of carrying materials, which greatly improved the space utilization of carrying tools. This storage method was also used for reference by other officers and men in thy company, and everyone said it was good.

　　In sharp contrast, some battalion chiefs frown at the mention of "mobile phone live broadcast". Some people think that if it is not strictly controlled, live broadcast software can easily turn mobile phones into "grenades." Instructor Ruan Liedong warned: "If you are not careful, if you put military secrets ‘ Live broadcast ’ What should I do if I go out! "

　　In addition, the content of the "mobile phone live broadcast" platform is also worrying. The instructor of the 3rd Battalion said to Lei, "The reason why I object ‘ Live broadcast ’ It is worried that the officers and men are not strong in discriminating ability, and the live webcast content is varied and bizarre, which makes it easy for young soldiers to indulge in it. " He once found that some soldiers wasted a lot of money to give virtual gifts, and even became "moonlight clan".

　　The heated discussion among officers and men attracted the attention of Liu Jijun, the political commissar of the regiment. “‘ Mobile phone live broadcast ’ It is an emerging product in the era of mobile Internet. When QQ and WeChat just emerged, the army did not let everyone use it. But it turns out that blind prohibition is a kind of ‘ Ostrich mentality ’ 。” Liu Jijun believes that "mobile phone live broadcast" does have certain hidden dangers, but it is not completely harmful. Barracks have their own particularity, and new things can neither be left unchecked nor banned at once. Instead, we should strengthen supervision while doing a good job in education and guidance, and unblock them simultaneously.

　　measure

　　"Education+Supervision" Facing the Challenge

　　The more you argue, the clearer you become. A group of party members of the group quickly reached a consensus that there is nothing wrong with "mobile phone live broadcast" itself, but the time, place, method and content of its use must be clearly regulated and restricted.

　　To this end, Liu Jijun prepared a special lecture for all officers and men to educate and guide officers and men to treat "mobile phone live broadcast" rationally. The regimental organs carefully sorted out the problems that are easy to occur in the "mobile phone live broadcast", invited the network engineers of the automation station to conduct technical analysis and answer questions on the spot, and timely launched a photo exhibition of network security warning education to enhance the awareness of network security prevention of officers and men.

　　"The existing laws and regulations do not explicitly restrict the use of ‘ Mobile phone live broadcast ’ Software, but without approval, soldiers can’t expose their military identity on the Internet. Confidentiality is always a top priority. " Liu Jijun said that in order to strengthen supervision, the regiment refined and improved the "Regulations on the Management of the Use of Smartphones", stipulating that officers and men can only watch and conduct "live broadcasts" in the designated areas of military cafes on vacation or in casual clothes, and the content must not be related to the troops, and the military identity cannot be revealed; When performing tasks or under other special circumstances, you must disable functions such as camera shooting on your mobile phone.

　　The group also developed smart phone management software and set up network supervisors in each company to find and correct violations in time. Not long ago, soldier Xiao Li just wanted to broadcast his physical training live in the company fitness room, but he was found and stopped. In addition, in order to prevent the erosion of bad information, the group actively cooperated with the resident network supervision department to grasp the situation of the mobile phone live broadcast platform with illegal problems for the first time and put it on the "list of prohibited software".

　　"Through management education, officers and men are now right about ‘ Mobile phone live broadcast ’ The use of the platform has a clear specification. ‘ Mobile phone live broadcast ’ With media attributes, after reporting to the higher authorities for approval, we will consider exploring the use of live broadcast platforms to spread the good image of military personnel in the future. " Liu Jijun said.

Development Status of Artificial Intelligence AI Industry in China

　 　 　1. Development status of AI

　 　 With the advent of the fourth industrial revolution, artificial intelligence has gradually entered reality from science fiction. Since the concept of artificial intelligence was first put forward in 1956, the development of artificial intelligence has experienced ups and downs. With the breakthrough of core algorithms, the rapid improvement of computing power, and the support of massive Internet data, artificial intelligence finally ushered in a qualitative leap in the second decade of the 21st century, and became the focus of science and technology attracting worldwide attention.
　
　 　 For China, the development of artificial intelligence is a historic strategic opportunity, which is crucial to alleviate the pressure of population aging in the future, meet the challenges of sustainable development and promote the transformation and upgrading of economic structure. As the core driving force of the new round of industrial transformation and the strategic technology leading the future development, the state attaches great importance to the development of artificial intelligence industry. In 2017, the State Council released the "New Generation Artificial Intelligence Development Plan" to strategically deploy the artificial intelligence industry; In the government work reports in March 2018 and March 2019, it was emphasized that it is necessary to accelerate the development of emerging industries and promote research and development of artificial intelligence.app; applicationCultivate a new generation of information technology and other emerging industrial clusters to expand the digital economy.
　
　 　 Since the deep learning algorithm was put forward in 2006, the application of artificial intelligence technology has made a breakthrough. Since 2012, the explosive growth of data has provided sufficient "nourishment" for artificial intelligence, and deep learning algorithms have achieved breakthroughs in speech and visual recognition, making it possible for the artificial intelligence industry to land and commercialize.
　
　 　 2. Development layout of AI


　 　 On the whole, China’s artificial intelligence industry has formed a pattern of coordinated development in Beijing-Tianjin-Hebei region, Yangtze River Delta region and Pearl River Delta region, especially in the eastern coastal areas. According to IDC’s Evaluation Report on the Development of Artificial Intelligence Computing Power in China in 2019-2020, the TOP5 cities in China’s list of artificial intelligence cities in 2019 are Beijing, Hangzhou, Shenzhen, Shanghai and Guangzhou in turn.
　
　 　 Among them, Beijing has a relatively mature layout and a relatively complete industrial chain. In particular, Zhongguancun Science City and other institutions provide favorable policies, technologies and talents for the development of Beijing’s artificial intelligence industry. At present, the number of enterprises with artificial intelligence in Beijing ranks in the forefront of the country, about 300.
　
　 　 The number of artificial intelligence enterprises in Shanghai is less than that in Beijing, but it is also ahead of other provinces and cities. Shanghai plans to build an artificial intelligence highland and create a first-class artificial intelligence innovation ecology. At present, it has laid out a "human-shaped" spatial structure, which is distributed in 8 regions and 11 industries. In addition to Shanghai, Jiangsu, Zhejiang and other places are also actively deployed, and artificial intelligence enterprises are more concentrated.
　
　 　 Guangdong’s scientific and technological innovation ability is also in a leading position, especially the planning and development of Guangdong-Hong Kong-Macao Greater Bay Area attaches importance to the layout of artificial intelligence. Up to now, Guangdong Province has successfully identified two batches of 8 parks as "Guangdong Artificial Intelligence Industrial Park". In addition, relying on the important opportunities of national characteristic towns, thousands of enterprises and thousands of towns projects, the Pearl River Delta National Independent Innovation Demonstration Zone and the Guangzhou-Shenzhen Science and Technology Innovation Corridor, Guangdong encourages local cities to speed up the application layout of artificial intelligence industry and build a number of artificial intelligence towns.
　
　 　 Hangzhou attaches great importance to the basic research of artificial intelligence. The "Xiangyun" DRMS system is the first data resource platform based on artificial intelligence in China. It is a full-volume, real-time "data warehouse" of Hangzhou’s urban data brain, which can provide functions such as real-time data collection, data Rubik’s cube and data governance, and creatively apply artificial intelligence to data exchange, sharing and opening. Driven by leading enterprises such as Alibaba, Netease, zhejiang dahua, Hikvision and Straight Flush, Hangzhou has formed a number of distinctive applications in smart cities, finance and other fields. In addition, Hangzhou actively builds an artificial intelligence industrial cluster, taking Hangzhou High-tech Industrial Development Zone and Hangzhou Chengxi Science and Technology Innovation Corridor as the core, optimizing the layout of the city’s artificial intelligence industrial structure and realizing orderly competition and dislocation development.
　
　 　 3. Market demand and scale of AI
　
　 　 China’s artificial intelligence industry focuses on diversified application scenarios. Under the guidance of China’s national conditions and market demand, it aims at the practical needs of intelligent transformation and upgrading in transportation, medical care, finance, security and other fields, and focuses on selecting one or several key areas for key layout, focusing on the whole life cycle of big data in the industry, and taking the lead in promoting commercialization by optimizing scene design. In recent years, the competitive situation of differentiation and regionalization has attracted a large number of emerging artificial intelligence enterprises in China, which has promoted the continuous outbreak of China’s industrial scale.
　
　 　 According to the statistics of Gaozhan think tank, the scale of China’s artificial intelligence industry reached 8.31 billion US dollars in 2018, and by 2019, the industrial scale exceeded 10 billion US dollars, reaching 10.55 billion US dollars. Among them, the industrial scale of AI basic layer, technology layer and application layer reached 1.99 billion US dollars, 3.06 billion US dollars and 5.5 billion US dollars respectively. Driven by policies and markets to accelerate the implementation of a new generation of artificial intelligence application scenarios, it is estimated that the industrial scale will approach 30 billion US dollars in 2022.
　
　 　 Chart: The scale of artificial intelligence industry in China from 2015 to 2019 (USD 100 million)
　 　 Source: Gaozhan think tank
　
　 　 4. Number of AI enterprises
　
　 　 According to the statistics of Gaozhan think tank, by the end of 2019, there were 779 artificial intelligence enterprises in China, accounting for 21.9% of the total number of artificial intelligence enterprises in the world, second only to the United States. In terms of the distribution of start-up time, the establishment time of artificial intelligence enterprises in China concentrated in 2010-2016, accounting for 67.3%, and reached its peak in 2015, and the number of enterprises established in 2016-2019 gradually declined.
　
　 　 Chart: Time distribution of artificial intelligence enterprises in China as of 2019.
　 　 Source: Gaozhan think tank
　
　 　 In terms of geographical distribution of enterprises, artificial intelligence enterprises in China are mainly concentrated in the three metropolitan areas of Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta, accounting for 44.8%, 28.7% and 16.9% respectively. Among the provinces and cities, artificial intelligence enterprises are mainly distributed in Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu and other places, accounting for 88.4% of the total.
　
　 　 Chart: Regional distribution of artificial intelligence enterprises in China in 2019
　 　 Source: Gaozhan think tank
　
　 　 5. Market structure and market share of AI enterprises
　
　 　 The artificial intelligence application market mainly includes three aspects: computer vision application, speech semantic application and machine learning algorithm platform. Among them, computer vision application scenarios are rich and have great commercial value, and about 40% of artificial intelligence enterprises are concentrated in the field of visual artificial intelligence. According to the statistics of Gaozhan think tank, in 2019, the largest manufacturers in China’s artificial intelligence computer vision application field included Shangtang Technology, Defiance Technology, Yuncong Technology, Yitu Technology, Hikvision, Innovative Qizhi, Smart Eye Technology and Dahua Co., Ltd., accounting for 79.5% in total; The manufacturers occupying the largest market in the field of artificial intelligence speech semantic application include Iflytek, Tulsi and Xiao I.robot, Baidu Net News, Jietong Huasheng, Yunzhisheng, Shenzhou Taiyue, Alibaba Cloud and Spirits, accounting for 39.2% in total; The leaders of artificial intelligence algorithm learning platform include Fourth Paradigm, Alibaba Cloud, Baidu, Tencent Cloud, AWS and Microsoft. The main participants include Merrill Lynch Data, Jinshan Cloud, Jiuzhang Yunji, Intelligence Explorer, Xinghuan Technology, Xinhua III and Neusoft.
　
　 　 Chart: China artificial intelligence market pattern in 2019

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

　　　　It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.







　　　　Yili Yogurt, Jay Chou’s favorite endorsement in 2009.


　　　　Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.


　　　　The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.







　　　　Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.


　　　　Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.


　　　　In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.


　　　　Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.


　　　　Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".


　　　　From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.


　　　　One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.


　　　　Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.


Editor: Gao Song