I want to talk to you about sex tonight.

 

At what age did people all over the world have their first night?

Durex, the eldest brother, made a global survey and found that the average age of men and women’s first sexual experience was17.3 years old.

17.3 years oldThe age of ordinary high school students.

When you are still an ignorant problem solver, you have been abandoned by your peers.

Is it too early?

On the other hand, aboveboard sex education came too late.

On October 17 this year, the National People’s Congress will "for the first time"sex education"The word is written into the Law of People’s Republic of China (PRC) on the Protection of Minors.

Prior to this, the obscure "adolescent education" was still used in laws and policy documents.

This is a great progress, but it illustrates a long-standing problem-

We still dare not talk about sex boldly.

We are always coy about the elephant in this room.

Don’t talk about it, does it not exist?

People in the room won’t mistake the elephant leg for a pillar and get hurt by it?

Japanese TV series17.3 About SexThat’s what we talked about.

More than 4000 people in Douban scored 9.1.

Different from the hot American TV series [Sex Study Room] in recent two years, this drama fits the relatively conservative gender culture in Asia and looks more resonant.

It is also a story about girls wavering and growing up between sex and love. sisterhood, who knows and supports each other, is very powerful.

 

01

The main characters are three 17-year-old female high school students, all of whom have a little knowledge of sex.

Or, I don’t understand at all.

The girl Yuliang is one of them.

Her boyfriend of a month sent her an invitation:

"Do you want to come to my house the day after tomorrow? There is no one at home."

Even though she saw the age of her first night published on the website, she was not psychologically prepared.

"17.3 years old, don’t you think it’s too early?"

"Will it hurt the first time?"

"Glass into the body so painful? Certainly not. "

But on second thought, it’s good to be an adult at the age of 17.3.

She prepared according to the instructions on the web page:

Choose a complete set of light-colored underwear that boys will like, and even shave off the body hair of private parts.

When she arrived at her boyfriend’s house, as soon as Yun Liang sat down, her boyfriend drew the curtains without saying anything and pushed her down eagerly.

Regardless of her wishes, she rudely took off her carefully prepared underwear and threw it on the ground.

"I feel like an object."

Yun Liang was afraid and disappointed, so she picked up her underwear and fled.

When she came to school the next day, she found that everyone knew about it.

It turns out that everything is just a bet made by my boyfriend and friends, betting that he can get rid of Yun Liang within one month.

And told the story about her shaving her body hair.

In embarrassment, Yun Liang ran to the dark biological room and cried.

Suddenly the curtains in the room were pulled open and the sun shone in.

Asahi, a usually taciturn male classmate, came to comfort her, saying that those boys were idiots who learned sex from AV and didn’t know how to respect girls at all.

Also published some opinions about "why girls cater to boys":

"Even depilation, also the boy to do. After all, the taste is big and the hair is thick and hard. "

Wonderful!

Yun Liang seriously recalled the original idea of getting rid of it, not because he really wanted to do it.

Catering to boyfriends is also misleading because of reading strange web pages.

It turned out that everyone didn’t understand the noise, so she decided to learn more about sex.

02

The other two girls also have their own confusion.

"Do we have to have sex?"

Girls have never liked anyone since they were young, and being kissed by boys will disgust and vomit.

She entered her "symptoms" on the Internet, and the result was-

No sexual love.

She came to the school library to check the information, but she couldn’t find it at all.

Finally, the biology teacher found out her own book and lent it to her.

After popularizing the knowledge of asexual love, the teacher told her,"It’s nothing strange to be different from others.".

Contrary to Xiao, the girl Nai has dated five boyfriends, each of whom is the only thrill.

The fifth one she met on dating software, and her profile says "26-year-old, IT male".

After you nai was with him, he contracted a kind ofsexually transmitted disease.

It was Yun Liang who found it in the book according to her symptoms.

I didn’t know until I went to the hospital for examination that the disease might be contagious even if I wore a condom.

It turned out that this boyfriend used a fake identity, but he was actually izakaya’s little brother, and he was sleeping with several people at the same time.

Nai decisively broke up and continued to invest in the next love.

She made a decision that she would go to the health center for a check-up before going out with every boyfriend in the future.

When the three girls encounter sexual problems, they all rely on themselves or friends to solve them.

It turns out that girls can also enjoy sex.

It turns out that sex is as diverse as people, and it is not surprising that it is different from others.

It turns out that condoms are not absolutely safe.

The school didn’t teach them relevant knowledge and didn’t provide environmental support.

Contact without knowing it is likely to get hurt.

The three of them were lucky to get effective guidance and help in time.

But wouldn’t it be better if someone told them this common sense from the beginning?

If you are troubled, the way you think of is to explore and discuss with your friends. This is the real "sex study room".

 

03

Sex education in schools is completely blank, and parents are also silent.

Yun Liang’s idea of virginity had something to do with her mother.

Yun Liang’s mother forbade her puppy love, which was very strict.

When you come back from school later, you will be questioned if you send a message to your friends.

Put a bear’s mating image on TV, and immediately switch to the weather forecast with the remote control.

It’s very much like the experience when we watched TV with our parents when we were young, and we had to pour water when we met the kissing scene.

I don’t think Yuliang’s skirt is too short, so I pull it down by hand.

So when Yun Liang found out that such a mother could masturbate, the whole person was shocked.

In the drawer of her mother’s bedroom, she saw the vibrator that her friend said.

It was the first time that she knew that women would do such a thing, which was unacceptable at the moment.

My mother, who can’t even say the word "physiological period" at home, doesn’t know how to explain it to her.

The relationship between the two fell into an awkward freezing point.

Finally, the biology teacher took her to the "women’s products" store, and the history of popular science vibrators made her understand that female masturbation is a natural thing.

Yun Liang later went to the store by herself, bought a new vibrator for her mother and quietly put it back in the room.

I also took care of my mother’s face and helped her turn over the article lightly.

Are there many cases where sex is taboo at home and the result is a rollover?

There is no lack of such questions in Zhihu:

It is not wise to cover up the obvious things in daily life.

Things that children should not know will be known by them sooner or later.

Knowing is not terrible, but misunderstanding and a little knowledge.

Even when a child is hurt, the first reaction is to hide it from his parents.

The girl mentioned above, Nai, was afraid to swipe her medical insurance card at home when she was in the hospital.

Her medical expenses were paid by three girls together.

It’s good to have friends’ support, but isn’t home called harbor and backing?

At this time, can the family provide support?

 

04

This may be too difficult for some parents.

I dare not talk about sex at home, and I am not allowed to talk about it at school.

In 2017, a Hangzhou parent saw the sex education book issued by the school, and thought it was too explicit, so he sent Weibo to boycott it.

Some people also questioned,"Knowing sex so early will make children have sex too early?"

This is actually a misunderstanding of sex education.

The purpose of sex education is to protect.

Avoid boys and girls who don’t understand sex being pitied.

In the play, Yun Liang’s junior high school friend Cheng Mei had sex with her boyfriend during the "safety period" and accidentally got pregnant.

By the time the test came out, it had been more than 22 weeks.

In Japanese law, abortion is not allowed after 22 weeks of pregnancy.

The school forced her to drop out of school, which meant that she was farther away from her dream of being a teacher in college.

How hard can it be for an underage single mother?

In the final analysis, she became a victim because she failed to get the correct sexual knowledge.

Actually,The content of sex education is not only the knowledge of sex and reproductive health.

Also includes the rightPositive attitude, sincere communication, respect for others and learning to ask for help.And other skills.

beLife education based on sex.

Professor Liu Wenli, who compiled this controversial reading, said that people’s desire to explore the body is innate.

So sex has nothing to be ashamed of and can’t be said.

Give sex disenchantment and treat it as a normal thing like the weather.

Know it well enough so that you won’t be hurt by it and taste its sweetness.

All this starts with talking about sex boldly.

Fan interaction

What do you think of sex?

Please leave a message in the comments section at the end of the article.

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The choice of true fragrance for home use, testing the Toyota Crown Land Release Hybrid Edition

  [Autohome professional evaluation] The Toyota brand has flourished in the domestic market in recent years. In addition to bringing new models under the TNGA architecture, it has also begun to play a two-car strategy. GAC Toyota Highlander also welcomed its twin brother – FAW Toyota Crown Lu Fang in the first two years. Can its arrival shake Highlander’s position in the market? Is its product power really the same as Highlander? With these questions, start this test.

Autohome

Autohome

Static point analysis

  The test car is the 2022 2.5L HEV four-wheel drive flagship version, with a guide price of 352,800 yuan, which is really not cheap. As a new product named after the crown, (|) is not much different from the Highlander in appearance, the side and tail are almost the same, only the front design is different, the big crown mark plus the more radical front face design, so that it has a certain degree of recognition. In addition, the crown land is in the form of a single-sided exhaust, while the Highlander is a hidden exhaust, which is a way to quickly identify the two cars from the tail.

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

More exciting videos are available on the Autohome video platform

FAW Toyota, Crown Land Release 2022 2.5L HEV 4WD flagship version

  The interior part must be familiar to everyone. The overall material level is quite standard and does not have too many bright spots. The car system has reached the mainstream level, and third-party apps, voice interaction and other functions are covered, but there are still slot points when using it. For example, the success rate of the first two voice interactions after a cold start is low, and the image quality of the reversing image is poor. The plastic buttons on the steering wheel are poorly crafted, like pressing on a piece of plasticine, without the crispness that plastic buttons should have. Overall, the interior is still Toyota’s usual style, simple and simple with a little roughness.

Jay Chou went crazy to generate electricity for his wife, but was accused of kidnapping fans. Will everyone support him this time?

Recently, Kunling’s new film was released, and Jay Chou "crazy" helped his wife promote it, but it attracted some controversy. Is it too hard?

First of all, Jay Chou released the trailer of his wife’s new film early at his personal concert, telling everyone to watch it.

Before the release, he posted a screenshot of the ticketing platform, feeling that the amount of markers 40,000 people wanted to see was not enough, ins shouted "brother wants first" and asked everyone to buy tickets.

To promote his wife’s movie, he bundled the new song with the movie

Jay Chou asked netizens to go directly to the cinema to listen to the new song on Instagram. Kunling left a message "love you", Jay Chou asked "what kind of young people’s online language is this", and sprinkled a handful of dog food.

No matter whether it is the audio or the MV, all his fans and listeners can only hear this song when they go to the cinema to watch the movie.

In the past two days, Jay Chou has sent a number of posts on Instagram, specially thanking the people who bought the tickets, saying that they are "family members" with "loyalty".

He took screenshots of the people who bought tickets on ins, and thanked them one by one. They have never been so active in their business~

The film’s intention to use Jay Chou to attract the box office has been on the surface, allowing major cinemas to download MVs from Baidu Cloud to play with the film.

The filmmaker issued a notice that Jay Chou’s new song MV could not be finished before the film was released, so the cinema was asked to download it from Baidu Cloud and play it. The notice clearly stated that "in order to do a good job in the distribution of this film and increase the box office of this film, all theaters are requested to cooperate with the download and playback."

Did someone say this is buying an MV and giving away a movie?

Kunling said that this was her first time playing the female lead, so the box office results were very important to her. Jay Chou made crazy electricity for love. Kunling was of course very touched and sent a Weibo sweet thank you husband.

Regarding Jay Chou’s series of operations, netizens’ views were divided into two groups. Some believed that this was a moral kidnapping of fans, and that anyone else would be laughed at. Some netizens also understood Jay Chou’s approach.

Most of the audience were looking for Jay Chou to watch the movie’s hot reviews on Douban. The first popular comment: "You can see Jay Chou’s latest MV for a few dozen yuan, and there is also a title movie (the most important thing is that this title is only an hour and a half, friends)…"

Today, Kunling’s acting was a hot search.

The audience expressed their opinions on her acting skills.

Some people did not see Jay Chou’s new song after watching the movie. It seems that some cinemas did not go to the online disk to download Jay Chou’s new MV.

This year’s sunset red fans boosted popularity, allowing Jay Chou to witness his strong appeal.

So he thinks the Sunset Red fan club will love my dog, love me, and support Kunling’s movie?

However, fans love you so much because your work is hard enough. Most people are "talent fans" and will judge based on the quality of the work.

In July, after the Sunset Red fan club broke the liver and made data, many people in the Super Talk said to Jay: "This is the only time!, in the future, you should rely on yourself to win, you should release an album, you should hold a concert, your fans are old and just want to spend money on you, these data boost popularity or something, you can’t do it, don’t even think about having a second time."

Sunset red fans will not even have a second time on the list, and Jay Chou will strive for his own success. Therefore, fans’ enthusiasm for Kunling to love my dog, love me is limited this time.

In any case, Jay Chou’s appeal lies there, coupled with factors such as competing films at the same time, as of 19:00 on the 12th, the film still won yesterday’s box office championship with more than 20 million yuan.

Jay Chou’s crazy call for his wife is a normal operation, and he will spare no effort to support his brother.

In September, a fan left a message asking Jay Chou not to bring his brothers to the concert. Fans only wanted to listen to him, but he replied that he was partial.

That day, Zhou Dong also posted a song by someone else. This MV was directed by him, and Zhou Dong also took out the new song "as a threat", and no one would watch this MV new song.

Jay Chou is such a person, not afraid of being ridden on one’s coattails, not being influenced by the outside world, just hoping that the people around him are on fire.

He worked hard to attract popularity and give them exposure, but "red" was a metaphysics, and Jay Chou’s success rate was not high.

In the movies that Jay Chou starred in, his friend Liu Yanhong would mostly play supporting roles. He also wrote very good lyrics for Jay Chou, "Sleepy Beast" and "Back in the Past". However, there is a joke in the market that Jay Chou did not become very popular after bringing Liu Yanhong for so long, but in the end it was his daughter, Xiao Puff, who became popular.

Jay Chou praised Nanquan’s mother, not only providing various singing resources, but also taking them to participate in activities. After Jay Chou got involved in the film and television industry, the first TV series "Panda Man" was directed by Song Jianzhang and Zhan Yuhao, who starred in Nanquan’s mother. Unfortunately, Nanquan’s mother has always been popular.

In the 2010 "Panda Man", there is also a "J girl" Jiang Yuchen that Jay Chou touts.

Just as the milk tea advertisement said back then, she was "held in the palm of his hand" by Jay Chou, who made her star in the MV "The Longest Movie", starred in the TV drama, took her to shoot commercials, and gradually gained popularity. The two had an affair, and it was rumored that Jay Chou wrote songs for her anonymously.

Jiang Yuchen’s career in the entertainment industry has been mediocre. On January 31, 2016, he married his American pilot boyfriend Josh Anderson in Las Vegas, USA. He now has two children, the eldest daughter of his husband and ex-wife.

Jay Chou has personally praised and is not popular, as well as Yuan Yonglin (and Jay Chou chorus "Painting Sand", "Smile"), the waves and other brothers.

In view of the low success rate of Jay Chou’s promotion, some netizens advised him to worry less about Kunling’s career.

Judging from his support for Kunling’s career, he is indeed a good husband.

After Jay Chou and Quinling got married, they gave birth to two children in 2015 and 2017. Some people have always said that Jay Chou is a bit macho and just wants Quinling to stay at home as a good helper and be a little woman with peace of mind.

But in fact, Jay Chou spared no effort to support Kunling’s career development.

In 2017, Jay Chou first opened a social account to call Kunling, who starred in a Hollywood movie with Dwelling Stone Johnson. Please support her a lot.

In the video posted by Kunling recently, Jay Chou also accompanied his wife to exercise, peeked at the camera, and was photographed by Kunling.

The practice of tying a new song to his wife’s new movie is a matter of opinion, but Jay Chou is indeed a good husband in terms of spoiling his wife and supporting his other half’s career.

Horizon perception algorithm – a more open visual perception solution than Mobileye

  As a leading enterprise in the ADAS industry, Mobileye currently holds more than 60% of the global market share of visual perception chips. At the same time, the closed visual perception ecosystem established by Mobileye has also become the mainstream form of the industry. Conditional open and relatively convergent perception API requirements have helped Mobileye establish standardized perception interface solutions and quickly promote products to the world, attacking cities and territories.

  However, time has changed. As current visual ADAS capabilities continue to be upgraded and iterated, the industry expects more open solutions to help OEMs and Tier1 create differentiated and more adaptable ADAS capabilities.

  The complexity and locality of driving scenarios call for open solutions

  Once upon a time, a domestic OEM tried to develop an autonomous parking solution based on Mobileye’s visual perception solution. During the implementation of the project, it was necessary to identify the railing at the entrance of the parking lot. However, Mobileye’s closed solution did not support customers to update the perception algorithm independently, resulting in development difficulties.

  This reflects the dilemma faced by OEMs. On the one hand, Mobileye’s visual perception solution is still the most mature solution at present, with many advantages in terms of product maturity, project risk control and quality management, which OEMs cannot refuse. On the whole, it is a situation of more than conservative and less aggressive. But on the other hand, this closed solution is like a black box. Because of the inability to differentiate and customize development, the performance is homogenized; moreover, in localized driving scenarios, it cannot fully meet the requirements. This limits OEMs to make more aggressive product solutions, which will reduce product competitiveness in the long run.

  The particularity of China’s driving scene requires a localized sensing solution to meet the functional requirements of ADAS/autonomous driving.

  At the same time, in order to meet the high reliability requirements of ADAS/autonomous driving for perception, more open perception solutions are also required. For example, if we can identify richer targets and more types of semantic segmentation, then we can obtain richer semantic information, so that different categories can be cross-validated. For example, road shoulders and sidewalks have a clear auxiliary verification function for the judgment of the drivable area. Fixed targets on the roadside, such as traffic signs and street lamps, are of great help in positioning.

  If the road is covered with snow on a snowy day, how can you tell where the shoulder is? The movie "If You Are the One" describes a dialogue plot:

  "Hey, you’ve been to [Hokkaido], you must know what the arrows on both sides of the road are for?" Answer: "Oh, in winter, the snow in Hokkaido is very thick, and the arrows instruct people not to drive out of the shoulder of the road."

  If we can recognize the arrows on either side of the highway, we can reason about the boundaries of the drivable area. The development trend of perception technology requires more open solutions

  The development of perception technology can be summarized as follows:

  From simple scenes to complex scenes

  From high-frequency targets to general targets

  From 2D perception to 3D perception

  From reality-oriented perception to prediction-oriented perception

  All of these trends have further increased the richness and complexity of perception, making it impossible for vendors to use a standard perception solution to meet their needs.

  In the era of software-defined cars, automakers need a more open approach

  Intelligence is the core element of brand differentiation in the future, mainly through the addition of software functions. The post-deployment of software will be the general trend, which means that most software functions will be delivered after the car leaves the factory, and software iteration OTA will be the new normal. This trend is particularly important for mobility service operators. Service requirements in various scenarios need to be based on the functions of existing fleets and met by continuous upgrades and iterations.

  In the future, the car delivered by OEMs will not be a product with solidified functions, but a robot that continues to evolve. Throughout the life cycle of the car, the hardware platform can continue to support software iterative upgrades. The efficiency of software development and differentiated functions will determine the success or failure of this intelligent competition.

  In order to improve the efficiency of software development, from the perspective of system architecture, service-oriented system architecture (SOA) will become the mainstream, which requires the creation of a new perception solution that meets the requirements of four aspects: a highly open, consistent and complete tool chain, a strong computing power reserve, and strong scalability to meet the requirements of different levels of vehicle platforms.

  Open perception intermediate results help domestic ADAS functions continue to evolve

  At present, the perception algorithm API is still relatively closed in the industry. Many features are difficult to implement (such as the augmented reality display function of ADAS function in the infotainment domain), in part because the perception algorithm is only provided for internal use of the intelligent forward-looking camera module and is unwilling to be provided to other subsystems. And the Horizon perception intermediate result can be fully open. And because the low-level semantics of the Horizon algorithm are very rich, the fully open perception intermediate result can support customers to develop more complex functions at the application layer.

  So far, the Horizon algorithm can support 10 types of dynamic targets and 53 types of static targets. Among them, dynamic targets include: adults, children, cyclists and other pedestrians, as well as cars, SUVs, vans, trucks, passenger cars, motorcycles and elderly scooters 7 categories; while static targets include 8 categories of lane lines, 2 types of traffic lights and 43 types of traffic signs. The richer perception information than Mobileye provides a solid perception foundation for customers to realize differentiated functions.

Rich Perceptual Information Provided by Horizon Algorithm

  Open and comprehensive toolchain, practicing the concept of "deeply empowering"

  In order to increase the agility of visual algorithm iteration and better support various extreme perceptual scenarios in China, Horizon has launched the AI chip tool chain Horizon OpenExplorer (Horizon "Tiangong Kaiwu"), including data, training and device deployment tools, such as model training tools, inspection and verification tools, compilers, emulators, embedded development kits, etc. (Figure 9), forming a closed loop. Data generates models, which can be deployed to devices for operation, and can guide the tuning of models during operation, and even collect new data. Such a self-evolving development model can improve development speed, lower development thresholds, and ensure development quality. Based on this model, development manpower can be reduced by about 30%, development time can be saved by 50%, and more importantly, because the development threshold is lowered, the scale of developers can even be expanded by an order of magnitude.

  Horizon will continue to upgrade the power builder to provide customers with a semi-automated processing flow. Mainly include: closed-loop iteration between data tools and models, models and on-end devices; rich model/system reference prototypes, simple and easy to use intuitive and convenient interaction means; standardized development process, plus continuous testing, integration, and deployment mechanisms.

Horizon "Tiangong Kaiwu" chip tool chain

  More specifically, Horizon’s model training tool can support mainstream deep learning frameworks such as TensorFlow to help users train their own models; the compiler supports converting the open-source training framework model format to the binary format on the chip; and the embedded development kit can support customers to call the algorithm library to develop their own applications, allowing customers to quickly deploy applications in chip manufacturers. The entire toolchain package can cover the complete development link (Figure 10). After optimization by the Horizon compiler, the memory access bottleneck of the algorithm can be greatly alleviated and the computing efficiency of the chip can be improved (Figure 11).

  Development Process Based on "Tiangong Kaiwu" Tool Chain

Algorithms automatically optimized by the Horizon compiler provide significant performance improvements

  Recently, Horizon partnered with South Korea’s SK Telecom to develop a dynamic crowdsourced high-definition mapping solution. SK used Horizon’s toolchain to develop a visual perception algorithm for Korean roads, demonstrating the ease of use and reliability of the toolchain.

  In short, the opening of Horizon is a deep and multi-dimensional comprehensive opening from providing system reference solutions, to fully open sensing results, and then to full-stack solutions of toolchains, fully empowering the intelligent development of the automotive industry. If customers advocate the concept of division of labor and cooperation to maximize efficiency, Horizon provides software and hardware integrated chip solutions; if customers prefer to maximize capabilities and want to use their own algorithms, Horizon provides customers with pure chips and a complete toolchain to help customers achieve deep enough development freedom and practice the long-term commitment of "deep empowerment".

Geely established an automobile design company in Shanghai with a registered capital of 10 million yuan.

Tianyancha App shows that recently, Shanghai Geely Zharan Automobile Design Co., Ltd. was established, with Zheng Chen as the legal representative and a registered capital of 10 million RMB. Its business scope includes professional design services, import and export of goods, import and export of technology, automobile sales, research and development of auto parts, development of artificial intelligence application software and development of artificial intelligence basic software. According to shareholder information, the company is wholly owned by Geely Automobile Holdings (Shanghai) Co., Ltd..

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This article is reprinted from Tianyancha. The purpose of reprinting is to convey more information, which does not mean that this site agrees with its views and is responsible for its authenticity. If the content, copyright and other issues of the work are involved, please contact Tianyancha to inform us to delete it, and we will delete the content as soon as we receive the notice! This article is for reference only and does not constitute any investment and application suggestions. This site has the final right to interpret this statement.

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

    It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.







    Yili Yogurt, Jay Chou’s favorite endorsement in 2009.


    Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.


    The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.







    Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.


    Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.


    In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.


    Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.


    Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".


    From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.


    One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.


    Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.


Editor: Gao Song