标签： 上海娱乐

　　China Securities Network News (Reporter, Lin Qian) Recently, the "2022 Big Data Industry Summit" sponsored by the China Communications Standards Association Big Data Technology Standards Promotion Committee under the guidance of the China Information and Communications Research Institute and the China Communications Standards Association issued the first batch of EDMM-Enterprise Digital Marketing Capability Evaluation Certificates. Guotai Junan became the first securities company in China to be awarded the Enterprise Digital Marketing Capability Maturity System (EDMM) – Enterprise Digital Marketing Capability Excellent Level (Level 3), and the digital marketing capability reached the highest rating level in China.

　　In 2021, Guotai Junan released the "Overall Plan for the Comprehensive Digital transformation of the Group", proposing to create a "SMART investment bank" vision and start the implementation of a comprehensive digital transformation strategy. Recently, the construction of Guotai Junan Digital Wealth Center has been launched, starting from four aspects: digital outlets, digital intelligence teams, digital bases, and digital intelligence platforms, providing vivid practice for the digital transformation and high-quality development of wealth management in the securities industry.

　　Digital outlets, omni-channel digitalization to create an intensive digital business center

　　Guotai Junan Digital Wealth Center takes the effective coverage and high-quality service of a large number of basic customer groups as the starting point, forms an intelligent broad-spectrum service model driven by customer needs, and carries out intensive and digital customer group management to create industry benchmarking practices. Digital transformation involves in-depth reconstruction of existing business models. Guotai Junan starts from the top-level strategic design, establishes a digital wealth center covering the whole country through new and existing network transformation, and builds a regional digital customer group management platform and empower center.

　　Guotai Junan Digital Wealth Center is positioned to serve the digital investment and wealth management needs of a large number of basic customers in the jurisdiction, especially the new generation of young customers. It highlights the integration and empowerment of online and offline, and continues to improve the intelligent and broad-spectrum wealth management service capabilities such as regional digital marketing customer acquisition, digital operation and intelligent investment advisory. Through digital practices such as channel expansion, big data precision marketing, and live video broadcast, Guotai Junan has built an agile digital intelligence team and a professional investment advisory team to form a combination of online operation capabilities + branch investment advisory capabilities.

　　During the pilot operation, Guotai Junan Digital Wealth Center continued to improve customer active level and satisfaction, and indicators such as basic customer group asset scale and proportion, marketing led to conversion, Junhong APP MAU number, and NPS net promoter score were significantly improved.

　　Digital intelligence team to build a multi-level digital intelligence talent echelon

　　Talent is the first resource. Guotai Junan has built a new talent-driven engine with a digital intelligence and financial talent training system to form a multi-level talent system. The spirit of digital intelligence forms a blueprint for golden talents. Guotai Junan has launched digital intelligence and financial talent training since 2021. With a multi-dimensional and three-dimensional training method, a detailed and meticulous work method, and a classified and graded professional certification system, it has created a digital combat force with a sense of identity, professional ability, and combat effectiveness. Combining offline actual combat with online learning, training and leading battles can improve the digital management capabilities of front-line employees. Hundreds of chief digital intelligence talents, expert digital intelligence talents, and digital intelligence talents have been established.

　　At the same time, Guotai Junan digital workstation empowers with intelligent tools to accelerate the incubation of digital transformation results. On the one hand, it provides exclusive digital operation interfaces, including business progress dashboards, data report dashboards, operation task centers, intelligent activity templates, etc., covering 22 operation scenarios RPA operation robots automatically form a monthly report on the operation effect of basic customer groups. On the other hand, it helps to implement the co-construction and sharing mechanism, build a co-operation model, and cooperate to carry out stack operation; create high-quality content and collaborate to produce high-quality content materials.

　　Digital base, deeply empowering wealth management transformation

　　The data platform is the foundation of the stack operation. Guotai Junan empowers decision-making through the enterprise-level wealth management data center, digitizing all business, digitizing all data business, driving data, deep insights, and accelerating the activation of the potential of data elements. Guotai Junan focuses on improving the ability of full-end data acquisition, global data operation, and full data governance to fully stimulate the potential value and data driving force of data elements. First, break down data barriers and open up data sharing and exchange channels. Second, strengthen data application and give full play to data value based on business needs. Third, rely on data decision-making to apply data value to business decision-making, realize data-based business decision-making and active risk management, and ensure effective governance of data.

　　Guotai Junan pioneered "4K" labels around Customer Portrait (KYC), Product Portrait (KYP), Team Portrait (KYE), and Channel Portrait (KYB), and the industry launched the "3A3R Index System White Paper on Digital Wealth Management in the Securities Industry". Now 579 wealth management data standards have been formed, covering 1,284 technical indicators, providing high-quality data elements for all-scenario applications and effectively generating data productivity.

　　Digital intelligence platform, intelligent investment 100 service product system to create the ultimate user experience

　　The construction of digital intelligence platform and the creation of ultimate experience are an important part of the digital transformation of Guotai Junan Wealth Management. Guotai Junan builds intelligent investment 100 investment advisory services centered on customer needs to create a one-stop wealth management experience for customers. Guotai Junan Intelligent Investment 100 focuses on 100 star investment advisors, 100 strategic models, and 100 investment tools. It provides investors with professional investment advisory services covering investment courses, investment auxiliary decision-making tools, etc. It provides customers with scenario-based intelligent pre-investment services, characteristic intelligent investment services, and accompanying intelligent post-investment services. It builds an end-to-end journey service system around the three core service contents of "intelligent information, intelligent financial management, and intelligent trading". Guotai Junan selects 100 and Junxiang Investment to build a smart wealth chain and digitally match customers’ asset preservation and appreciation needs.

　　It is worth noting that the opening of Guotai Junan’s annual investment and wealth management feast is imminent. 2022 marks the 30th anniversary of Guotai Junan. Guotai Junan will launch the 6th 818 Wealth Management Festival on August 1, 2022. Adhering to the original intention of preserving and adding value to customers, focusing on customer experience, with the theme of "Investing in China, Creating Wealth Together, Guotai Junan and You Meet 818", it will launch the selection of wealth management products, investment research coffee live broadcast, professional investment advisory services, digital intelligence investment tools and investment competitions to help investors establish a correct financial concept.

　　With the landing of the first batch of digital wealth centers, Guotai Junan has achieved landmark results on the road of digital transformation, providing vivid practice for the digital transformation of the industry. In the future, Guotai Junan will strive diligently in deepening the innovation and application field of financial technology, and tirelessly improve customer happiness and sense of gain, and comprehensively promote the digital transformation and high-quality development of wealth management.

CCTV News:When Shenzhou-12 finished its mission, it didn’t take much effort for Liu Boming to turn the handle to open the hatch. However, when Chinese astronauts completed the Shenzhou VII mission, it took a lot of effort to open the hatch. At that time, Liu Boming assisted Zhai Zhigang to get out of the cabin, but when he got out of the cabin that year, due to the pressure difference inside and outside the cabin, Zhai Zhigang could not open the hatch with great efforts. Later, in an interview, the Shenzhou VII flight crew described the situation at that time and their countermeasures.

On the afternoon of September 27th, 2008, when the eyes of the whole world were focused on China astronauts Zhai Zhigang and Liu Boming, an accident happened.

Liu Boming:I think Zhigang tried his best to pull the hatch. At that time, the hatch didn’t move at all. I feel very strange. Why can’t the hatch be pulled open when the ground is easy to do?

Zhai Zhigang:In the process of opening the door, I didn’t think that the force needed to open the door was so great at first, and I didn’t even think that the door would not be opened in the sky. Moreover, in the process of opening the door, I didn’t think that the door might be opened with great force, so I opened the door in a normal state throughout the process.

Liu Boming:At this time, it was very urgent to hear Zhigang’s breathing, because he consumed a lot of physical strength.

Zhai Zhigang:Finally, when my strength ran out and the door didn’t open, I found that I couldn’t open the door of Shenzhou VII air pressure cabin by my own strength.

Liu Boming:I went over and wanted two people to grab the handrail and pull the hatch at the same time, but the gloves were too big for two people to grab at the same time, so I had to put my hands around his right arm because he held the bulkhead with his left hand and pulled the hatch with his right hand. So it was the two of us at that time, and we almost pulled the hatch down with all our strength. The hatch was opened at an angle of 20 degrees. At this time, I felt the suction was particularly large. I felt that I was dragging the two of us up and the hatch was closed again.

Zhai Zhigang:This is a little anxious. If the door can’t be opened, then I will definitely not get out. If I can’t get out, the mission of Shenzhou VII will not be completed.

Liu Boming:At this time, it has flown into our measurement and control area, and the node for leaving the cabin has arrived, leaving us with little time.

Zhai Zhigang:In order to get out of the cabin, we have to pay too much, and we can’t open the hatch at the most critical time, so everything in front of the training is zero.

Liu Boming:In this case, I made up my mind, found the metal crowbar from the cabin and handed it to Zhigang, and then opened the hatch. At this time, the airflow instantly flowed out and the hatch naturally opened.

Zhai Zhigang:When the cabin door was pried open with an auxiliary tool, it was like opening a small window in an instant. At that time, an imaginary idiom was called be elated.

Zhai Zhigang:I’m out of the cabin and feel good!

Jing Haipeng:Liu Boming handed Zhai Zhigang the five-star red flag.

Zhai Zhigang:After Boming handed out the national flag, I didn’t think about anything else, so I showed it first.

Liu Boming:The five-star red flag is flying high in space, which proves that we have come to space.

This episode of Shenzhou VII did not appear in the extravehicular mission yesterday (July 4th). A booster handle on the Shenzhou 12 hatch makes it easier and smoother for astronauts to open the hatch. From this small power-assisted handle, we can see that our astronauts’ experience in getting out of the cabin is constantly accumulating, and the equipment used is also constantly improving. According to the plan, there will be another extravehicular activity during the Shenzhou-12 mission. We also wish the astronauts all the best in their work and life in space.