标签： 上海荤场子

Station A and bilibili have parted ways on the road of the second element, and there must be a fight on ＂retaining users＂

Station A and bilibili are well-deserved "barrage video" giants in the current market, but apart from the secondary content and barrage culture, the development of Station AB is quite different now, one is high-profile and commercialized in many aspects, and the other is deeply involved in IP. But in essence, there is still no substantial breakthrough in the current business model of the two platforms.

Station A and bilibili may be regarded by many people as two-dimensional barrage websites. In fact, they are different in their founder style, operation strategy and audience. For example, Station A is deeper in the house. Compared with bilibili, there are more unpopular resources that otaku love. bilibili pays more attention to the development around the second element, such as otaku cultural tours and communities in Japan.

According to the recently disclosed data, there are far more users in bilibili than in Station A, and many people follow the story of Entertainment Jun. Many staff in bilibili look down on Station A and think that Station A is not an order of magnitude with bilibili.However, unlike the "Paradise of Professional Imperial Houses" in Station A, bilibili’s audience has quietly changed blood, and gradually changed from the small crowd to the public, and the core secondary culture has gradually diluted, and the secondary core fans have slowly lost, making it without barriers.

The difference between the public and the minority directly leads to the transformation of its commercialization road. First of all, look at the gold owners in A and bilibili. The following are the financing situations of Station A and bilibili respectively.

As we all know, because of the inconsistency between investors and managers, every time the company raises funds, it will lead to a large-scale high-level resignation. This is also one of the main reasons why Station A has been stagnant in recent years.The management didn’t understand the core value of Station A, and after squeezing out the original manager, they didn’t have the ability to operate, which eventually led to the gradual decline of Station A.

On the contrary, bilibili has become the investment target that capital loves because of its smooth commercialization.

Reading Entertainment Jun combed the commercialization road of Station A and bilibili, and found that, in fact, neither the high-profile bilibili nor the silent Station A, its so-called commercialization road, did not break through the originator of barrage culture: Japanese Station N (niconico). Niconico’s income mainly comes from membership fees, advertisements and offline activities (surrounding areas, tickets). Now N Station has developed into one of the few profitable video websites in the world. Some important Japanese political activities have also begun to broadcast live on Station N, which has also broadcast live the two sessions in China.

There are five main ways to realize cash in bilibili, which basically follow niconico’s business model.First, the game is combined transport, and the income from joint operation of games is quite rich. Like Collapse Academy 2, Blade of God, LOVELIVE! Many mobile games and page tours, such as Academy Idol Festival, Tale of Meruko, etc. At the same time, bilibili, who has gathered a large amount of two-dimensional deep powder, is also playing games by himself; The second is advertising, including all kinds of advertisements on the home page and video pages, special cooperation advertisements and so on; Third, the official Taobao shop, the derivative consumption of secondary content, mainly surrounding and tickets; The fourth is live broadcast, which can be used as diversion, and the income from website drawing is also considerable; Fifth, activities, various activities, tourism projects, concerts, offline fee-paying parties, including BiliBili Micro Link, Japan tour and so on. Especially recently, bilibili announced that tourism should be developed and financed separately.

Station A, which insists on the construction of accurate traditional secondary cultural community, is at a disadvantage. Originally, accurate fan positioning was also a way out, but the low management ability of Station A and the poor user experience at the client made it difficult to sustain the construction mode of community forums that were highly dependent on users. In addition, except for financing, station A has basically made no achievements: infringement crisis, "jumping the street" for 37 hours, blacklisting by the Ministry of Industry and Information Technology, and repeated replacement of CEO … …

After receiving the investment from Heyi Group, Station A will basically try its best to cooperate with the latter in various fields, such as self-made animation and film dramas, and the development of the entire IP industry chain. In addition, Station A itself is also incubating original content and supporting up owners. The business outside the content will be handed over to partners, including Aofei Animation, one of the shareholders of Station A..

"I don’t expand the field, I only do the depth. Because we are vertical enough, users are sticky enough. " Liu Yanyan, the current CEO, once said when he took office for seven months. However, in a recent media interview, he also admitted that Station A began to explore commercialization this year. He said, "It was not until July this year that the commercialization preparation was completely completed, and then advertising and game operation will be started."

In the interview, I revealed to the reporter the business plan of Station A: I will start to access advertisements soon, and I will try to collect membership fees; In the future, we will also consider proxy games, and at the same time, we will also launch live broadcast functions.

What? Isn’t this the rest of bilibili’s play? !

But excessive commercialization is not a good thing.

First of all, more users do not mean stronger liquidity.According to bilibili CTO in September, users aged 0 to 17 are the main users in bilibili, accounting for 37.6%; About 30% are 18 to 24 years old; Users over 25 add up to less than 10%. If the unknown part is users under the age of 17, the number of young users in bilibili will be close to half.

According to the network data, most of the users in Station A are male, accounting for over 80%, mainly between the ages of 20 and 29. The biggest feature of such users is their strong vertical consumption power. Compared with bilibili, which accounts for nearly half of the young users, users in Station A have stronger ability to pay, especially when A and bilibili regard games as an important source of their income.

Moreover, the main profit point of Station A and bilibili is "game joint venture", but from the perspective of users’ age in bilibili, their younger age has affected their ability to pay. In this way, on October 10th, bilibili introduced the "big membership" system with a monthly 25 yuan of 233 yuan, which is not a good move.

Secondly, in terms of user stickiness, bilibili’s "open membership" can’t keep users for a long time.

It must be said that the quality of barrage is better than that of station A. As a platform of barrage culture, in recent years, in order to expand users on a large scale and reduce membership, bilibili has created a group of users with low quality, which has seriously reduced the quality of barrage. There are many non-secondary users who are searching for answers while answering questions (after passing the exam, they have the right to send barrage), and there is often a phenomenon that fans fly all over the screen "This is my husband".

Compared with a large number of popular science barrage and wild subtitles in Station A, bilibili’s barrage is really "elementary school students’ level", which makes many senior houses abandon it and switch to Station A..

In addition, at the beginning of September this year, bilibili set up an advertising area and inserted 15-second advertisements into popular cartoons. Non-otaku people like Reading Entertainment Jun, who "came to bilibili because they didn’t want to watch advertisements", will definitely abandon it after a large number of advertisements are mixed in bilibili.

Because of the earlier development of Station A, its users have higher brand loyalty, higher user retention rate and higher payment rate. Although bilibili’s popularization route can bring large traffic and high-quality investors, there are no barriers to popularization, and bilibili’s development road becomes: "video website with barrage" — — "Iqiyi without advertisements" — — "Video websites with travel services" eventually became Youku and Iqiyi, which is not a good phenomenon; The cultural tonality advocated by Station A is a selling point, which brings the secondary population together to form a resource barrier. Of course, it is better to add a clearer commercialization model.

[titanium media author introduction: reading entertainment, WeChat ID: hanguoxingyule]

More interesting and sharp opinions, pay attention to the titanium media micro-signal (ID: taimeiti), or scan the QR code to download the titanium media App:

Comparison of Telemarketing, Direct Selling, KA and Channel Agents ｜ SaaS Entrepreneurship Roadmap (71)

Author introduction-Wu Hao, SaaS strategy and marketing consultant, Tencent SaaS accelerator tutor, author of a series of articles; Angel investor and former CEO who enjoys selling customers. A series of books of the same name will be published in February 2020.

Many of my articles were chatted with SaaS founders or team leaders. Perhaps this is the vitality of these words.

Since it is still the planning season, this article still has to continue to talk about annual planning.

This article comes from talking with a sales person in charge one day about how to divide regions and allocate resources among various sales teams in the company. I’ll throw out the results of the discussion first, and then make a detailed breakdown.

A few days ago, when communicating with a well-known SaaS enterprise executive team, I was still saying that I like the telemarketing team best, not emotional love, but from the perspective of CEO+CFO.

The cost of reaching customers by telemarketing is low, and it is much easier to cultivate communication skills than direct selling (face-to-face communication). Telemarketing is where dozens of people sit together, and on-site management is much easier than field management of direct sales representatives.

The bigger advantage is that when we need to expand the market coverage, we just need to add seats in the office or rent the office next to it. There is no need to send general managers and executives to open branches in another city, and there is no need to take risks to let a new branch manager take on all business and management responsibilities in a newly opened city.

The total operating cost of telemarketing is also relatively low, there is no travel expenses, and the labor cost is generally lower than that of direct selling.

Therefore, from the perspective of CEO and CFO, telemarketing is the first choice for SaaS companies. Most American SaaS companies I know are like this.

The best partner of telemarketing is "market clue". If the company has a certain brand, can bring natural traffic, and the clues brought by SEM can cover most of the clue needs of the telemarketing team, then the combination of "market clues+telemarketing" will be invincible.

In the past two years, I have seen the average monthly output of some sales representatives of the telemarketing team reach 80,000, and some reach 120,000 (the customer unit price is not high, and there are many odd numbers). It can be calculated that the gross profit of their sales team is very good.

Even if there are insufficient market clues, it is faster to find clues through telemarketing than through ground forces.

Of course, electricity sales also have three limitations:

◆ The customer unit price cannot be high.

◆ Product configuration and operation should not be too complicated.

◆ Customers don’t need to change the business process when using this product (the implementation is not difficult).

In addition, in the output results, there are still problems of insufficient regional market coverage and insufficient penetration.

In a word, telemarketing is "fast replication, wide coverage, shallow penetration and high gross profit".

The direct selling team, like the telemarketing team, has the opportunity to become an iron army with high combat effectiveness.

Direct sales representatives need to go out to visit customers, which makes their sales skills, understanding of product value and understanding of customer business more demanding. The data I saw with my own eyes, even if it is the same product and the same level of clues, the price of direct sales will be much higher than that of electricity sales.

However, due to the characteristics of "on-site visit and departure management", the management difficulty of direct selling team is more than twice as high as that of telemarketing team. Even an excellent manager, the efficiency of departure management can not exceed that of the telemarketing team manager. The number of direct sales teams reaching target customers and obtaining effective business opportunities every day is weaker than that of telemarketing teams.

Therefore, it can be seen that if a direct sales team is established, it must be different in product prices to ensure that the direct sales team can sign a larger list.

The direct selling team is not slow to replicate locally. However, if you want to use the direct sales team to cover a larger area, you will face the problem of difficult management of business trips.

What if more branches are opened? It will also face the problem that branch managers are not easy to cultivate.

Although some excellent enterprise service companies can solve these problems well, it will take a long time: it will take at least one year to successfully complete the layout of branches in four first-tier cities, from talent reserve training to branch opening, recruitment, training and optimization.

The sales leads of direct selling may come from market leads, or from the self-development of sales representatives and the referral of their own customers. Because the direct selling team can meet customers and have deeper offline interaction with customers, it has more advantages in self-development than electric sales. Therefore, direct selling can make a regional market deeper.

From the practice of domestic SaaS companies, in the cost structure of direct selling teams, the marketing rate (the sum of sales and market expenses ÷ sales revenue) is mostly between 60% and 90%. Therefore, the cost is relatively high, and the gross profit of new customers in the first year is not very good.

To sum up briefly, the characteristics of the direct selling team are: "fast replication, less coverage, deep penetration and low gross profit".

Let’s make a simple division, and call the fast one-sided sales team with a unit price of 10,000 ~ 80,000 customers "direct sales team"; The "KA team" is the sales team whose customer unit price is more than 80,000 yuan and needs to provide solutions to customers.

Compared with direct selling, KA has higher requirements for sales representatives’ product ability, solution ability and ability to understand customers’ business.

As you can imagine, according to such requirements, the speed of KA team training talents is limited, and it also takes a long time to dig people from outside the company and integrate them into the company’s organization and culture. The management complexity of KA team is less than that of direct selling team. KA management is more driven by values and performance goals, and its process management complexity is not as high as that of direct selling teams. KA process management focuses more on business-side capabilities such as sorting orders.

Regarding the degree of dependence on market clues, the KA team has two extremes. What I see is usually that the KA team of universal tool SaaS relies heavily on market clues; However, the sales representatives of big customers in SaaS companies often gain the trust and business opportunities of big customers through their own mixed industry circles.

Getting a KA account often involves many roles such as pre-sales, service, product research and development, and the per capita annual output far exceeds that of the direct selling team, so the marketing rate of KA team is often not high, and the company’s Mao Lijiao is good.

Summarize the characteristics of KA team: "slow replication, large customers, deep penetration and high gross profit".

These characteristics will affect the salary performance design of telemarketing, direct selling and KA teams. How to design specifically, please see my related article: (67) Annual Salary and Incentive Design #SaaS Entrepreneurship Roadmap #

My agent here does not include a System Integrator who can do customized development and system integration for big customers, but only refers to a relatively pure sales agent.

Should SaaS companies build agency channels? I have an article devoted to it. Interested readers can read it: SaaS entrepreneurship roadmap (54) Discussion on channel value.

This article only discusses the way of channel agency, which is different from direct sales and electricity sales for SaaS companies.

Channel construction is a long process. If SaaS companies want to build a channel department, they must have a long-term investment plan.

It is not easy to convince a large number of agents at the beginning. It is necessary to invest heavily in supporting several high-quality agents and set the benchmark. The work of channel management is also relatively complicated, and the talents in the channel department are relatively hard to find.

From the perspective of sales leads, agents should have the ability of self-open source. If they mainly rely on the leads provided by manufacturers, the efficiency may not be as good as that of Saas company’s electricity sales or direct sales. The purpose of cooperating with agents in second-and third-tier cities is to dig deep into the regional market, so agents should have the ability to penetrate the local market.

In the design of channel system, service problems are often considered. The agent is a very suitable service subject in the local area. The customer success department of SaaS company should coordinate the national customer service and renewal rate targets, and agents can’t get something for nothing, and they can get corresponding returns by contributing to the service and renewal.

In the second, third and fourth tier cities, although labor is much cheaper than direct selling teams, its transaction efficiency is often not as good as direct selling. At present, the proportion of new single share and renewal share distributed by most SaaS companies to agents is not low (generally between 50% and 70%), and the gross profit margin of channel agency is relatively low when the cost of channel department itself is included.

Summarize the characteristics of the channel agent team: "Replication is slow first and then fast, with deep penetration and low gross profit".

After talking about the characteristics and limitations of each team, we can also talk about how these teams are matched for different products and markets.

Combination a, electricity sales+direct sales

This is a common combination. The telemarketing team is responsible for the national small orders (below 10,000 ~ 20,000), and the larger business opportunities are handed over to the local or nearby direct selling team for door-to-door transactions. Market leads are graded by SDR team.

Combination b, direct selling +KA

This is more suitable for customers with a large unit price span, ranging from 20,000 to 80,000 for direct selling teams to 100,000 to 200,000 for KA teams that need solutions. The division between them can be made by the directory system, and KA is responsible for the big customers in the directory; Other target customers are divided into local direct sales teams by region.

Combination C, Direct Selling+Channel

Direct selling is responsible for first-tier cities, and second, third and fourth-tier cities are handed over to channel agents. Both sides need to have clear geographical boundaries and reduce friction. Let the local direct sales and agency teams feel at ease to dig deep into the local market.

Combination d, channel+KA

The manufacturer (KA) is only a big customer, and the national flight contract is signed. Hand over all small and medium-sized customers to channel agents to complete signing and service. Different from the way that Group C strictly divides customer resources by region, Group D is divided according to customer size; There will be many intermediate areas in this division, and conflicts are inevitable.

Like Kingdee’s ERP products, it would certainly be better to use high, medium and low-level products (EAS/K3/KIS) to separate the boundary between KA and agents. However, SaaS companies’ products are organized in different ways and should not be so complicated.

　In addition to the combination of the above two team types, there are also SaaS companies that choose to combine three teams. In this way, the complexity is higher, and it is necessary to design a more efficient division of rights, responsibilities and interests of regions, resources, new purchases/additional purchases/renewal fees.

This article is the last article in the planning series for 2019-2020 (if you write it later, you won’t need it after you finish planning). Let me summarize it. Welcome to read and exchange messages:

"Year-end planning series"

(66) Annual business plan of SaaS enterprises #SaaS entrepreneurship roadmap #

(67) Annual Salary and Incentive Design #SaaS Entrepreneurship Roadmap #

(68) Thinking Framework for Designing Company Organizational Structure #SaaS Entrepreneurship Roadmap #

# Business Sense Wu #(8) Planning should not be limited by the shortcomings of existing talents.

At the end of the year, I carefully created a course to help the business team develop: copying transactions-copying talents-copying teams. Tell the story of leading the team’s monthly performance to increase 60 times in 18 months and the management ideas behind it. Click to view related information.

China Association for Science and Technology issued the ＂Ten Prohibitions＂ and strictly selected academicians as ＂entrance barriers＂

In order to purify the academic environment, create a clean and healthy ecology, make the selection of academician candidates open, fair and just, free from non-academic factors, and maintain the academic, honorary and pure title of academician, China Association for Science and Technology issued a notice of "Ten Prohibitions" for recommending (nominating) academician candidates on the 4th.

The notice requires: 1. National academic organizations shall organize the selection in strict accordance with the selection procedures, and shall not carry out any activities that may affect or interfere with the selection work.

2. National academic organizations are not allowed to be candidates for academicians because of problems such as moral misconduct, academic misconduct and violation of scientific and technological ethics, and because of problems such as violations of discipline and law, which are still in the influence period or serious violations of discipline and law.

3. Candidates and candidate units are not allowed to directly or indirectly, express or imply, entrust others, etc., to carry out activities such as asking for help, lobbying, canvassing, helping elections, bribing elections, and inquiring about election information.

4 candidates are not allowed to visit national academic groups, experts and other relevant units and personnel in the name of reporting, consulting and soliciting opinions, and conduct activities for recommendation (nomination).

5. Candidates should ensure the authenticity of the materials, and are not allowed to resort to deceit or encroach on other people’s academic achievements.

6. The materials submitted by candidates are not allowed to involve state secrets, work secrets and important sensitive matters.

7. Experts should resolutely resist all kinds of improper behaviors such as interfering with election, engaging in public relations and soliciting votes, and do a good job in recommendation (nomination) objectively and fairly without prejudice from individuals, departments and industries. It is not allowed to accept gifts and cash gifts from candidates and their units, not to contact candidates privately in violation of regulations, to engage in improper exchanges and exchange of interests, and not to participate in activities that may affect the fairness of recommendation (nomination).

8. Experts should strictly implement the avoidance system, and no avoidance behavior is allowed.

9. All relevant personnel are not allowed to intercede and greet candidates in any form, and are not allowed to disclose any relevant confidential information.

10. All relevant personnel are not allowed to accept gifts and cash gifts from candidates and their units, and shall not disclose expert information, discussion, evaluation, complaints, investigation and handling opinions and voting results of candidates.

According to the notice, if there is any violation of the above requirements, the national academic group will be interviewed according to the circumstances, and the current election will be invalid and cancelled by 1-mdash; 3 election qualifications, etc.; Remind candidates, disqualify candidates, and permanently stop being elected by academic groups; Remind experts, cancel the qualification of experts at that time, and permanently stop inviting them to participate in the selection of academic groups; The staff of the China Association for Science and Technology will be severely dealt with by the discipline inspection and supervision organs; Non-China Association for Science and Technology staff shall be handed over to the competent personnel department (unit) for handling or punishment.

(CCTV reporter Wu Wei)

A number of policies have exerted positive factors to accelerate the accumulation of economic operation and continue to move from ＂stable＂ to ＂good＂

CCTV News:On September 24, financial institutions announced a number of heavy financial policies: lowering the deposit reserve ratio and unifying the minimum down payment ratio of mortgage loans to 15%, etc. Financial "living water" further supported steady economic growth. High-quality development in the field of people’s livelihood has also achieved inspiring results, bringing tangible happiness and gain to the people; In addition, "News Network" also reported the good news of autumn grain harvest, aerospace science and technology, and drug supervision. The achievements in various fields have boosted confidence, all parties have maintained a good momentum of development, and the "stable" situation of China’s economic operation has not changed.

A number of policies have further supported steady economic growth.

The Press Office of the State Council held a press conference on September 24th, and the principals of the People’s Bank of China, the General Administration of Financial Supervision and the China Securities Regulatory Commission introduced the financial support for high-quality economic development.

Pan Gongsheng, governor of the People’s Bank of China, said that the deposit reserve ratio will be lowered by 0.5 percentage points in the near future, providing long-term liquidity of about 1 trillion yuan; Reduce the policy interest rate, and reduce the 7-day reverse repurchase operating rate by 0.2 percentage points; At the same time, it will drive the medium-term lending convenience interest rate, loan market quotation interest rate and deposit interest rate to go down simultaneously. Guide commercial banks to reduce the interest rate of existing mortgage loans to near the interest rate of newly issued loans, benefiting 50 million households with a population of 150 million, and reducing interest expenses by about 150 billion yuan every year. Unify the minimum down payment ratio of the first and second home loans at the national level to 15%. For the first time, two new monetary policy tools were created to support the stable development of the stock market, namely, 500 billion yuan for the convenience of exchange of securities, funds and insurance companies, and 300 billion yuan for stock repurchase, overweight and refinancing, and the scale could be expanded as appropriate.

Li Yunze, director of the General Administration of Financial Supervision, said that efforts will be made to open up blocking points, improve economic and financial adaptability, and increase financial services for key areas and weak links. Strengthen the financing guarantee of "double" and "two new". At the same time, improve the ability of large commercial banks to serve the real economy.

Wu Qing, chairman of the China Securities Regulatory Commission, said that it will actively support listed companies to conduct mergers and acquisitions around strategic emerging industries and future industries, and vigorously support listed companies to transform and upgrade in the direction of new quality productivity. At the same time, the CSRC and other departments have formulated guiding opinions to promote the entry of medium and long-term funds into the market.

Insist on safeguarding and improving people’s livelihood in development

The State Council Press Office held a series of press conferences on "Promoting High-quality Development" on September 24th, and the relevant person in charge of the Ministry of Human Resources and Social Security introduced the achievements of high-quality development in employment, social security and other fields.

According to the relevant person in charge of the Ministry of Human Resources and Social Security, since the 18th National Congress of the Communist Party of China, there have been 13 million new jobs in cities and towns in China, and the number of migrant workers out of poverty has remained stable at more than 30 million, maintaining the overall stability of the employment situation. Take promoting high-quality full employment as the priority goal of economic and social development, actively promote the synergy between employment policy and macro policies such as finance and currency, and improve the employment driving force of development. We will improve the lifelong vocational skills training system, deepen the Skills China Action, and launch the Skills Strengthening Enterprise Action to enhance the employability of workers.

In terms of social security, since the 18th National Congress of the Communist Party of China, China’s social security system has entered the "fast lane", made historic achievements and made historic changes, and successfully built the largest social security network in the world. The number of people participating in basic pension, unemployment and work-related injury insurance reached 1.074 billion, 245 million and 301 million respectively. The scale of fund revenue and expenditure and balance has increased steadily, and a five-level management service network has basically taken shape in urban and rural areas, with social security cards covering 98% of the population.

Autumn grain has ushered in a large-scale harvest.

Autumn grain is the bulk of the annual grain production, accounting for three quarters of the total grain output. At present, China’s autumn grain has ushered in a large-scale harvest.

These days, the rice in Heilongjiang has been harvested. In Fujin city, with the roar of machinery, the harvester shuttles back and forth in the rice fields, harvesting, threshing and crushing rice stalks in one go. Autumn crops such as corn and soybeans in Northeast China are also about to usher in a large-scale harvest. Sichuan invested about 65,000 sets of autumn grain harvesting machinery this year, and the autumn grain harvest has exceeded 80%. At present, the local corn harvest is basically completed, and the rice harvest is coming to an end.

The central plains granary ushered in a bumper harvest. At present, the autumn harvest in Henan has passed 40%. In Luohe, more than 1.44 million mu of corn harvest is busy, and the local unmanned harvester is promoted to achieve high-precision operation throughout the whole process.

The application of a series of new technologies and varieties has also laid a solid foundation for the harvest of autumn grain. Potatoes in Dingxi, Gansu Province have been harvested in a large area. This year, the local authorities vigorously promoted the integration of water and fertilizer and efficient water-saving irrigation technology. Potato planting saved about 30% of fertilizer and 40% of water, and the yield per mu doubled. Guizhou vigorously promoted small and medium-sized agricultural machinery suitable for mountain use this year. In Shiqian county, a small harvester was used for the first time in the steep mountain slope that could only be harvested manually in the past, and the harvesting efficiency was improved by more than five times. More than 30 new varieties of saline-alkali tolerant sorghum were jointly screened by agricultural departments and scientific research institutes in Wudi County, Binzhou, Shandong Province. This year, nearly 20,000 mu of sorghum was planted, which not only ushered in a bumper harvest, but also comprehensively managed saline-alkali land. In order to cope with the high temperature weather, Tongcheng, Anhui Province has guided farmers to plant new products with high temperature resistance, and the local 630,000 mu of mid-season rice has fully entered the harvest period.

China successfully launched eight satellites, including the Celestial Instrument 41.

At 10: 31 on September 24th, China’s Taiyuan Satellite Launch Center used the Jie dragon three carrier rocket in the sea area near Haiyang, Shandong Province, and successfully launched eight satellites, namely Tianyi 41, Xingshidai -15/21/22, Yuxing-2 05, Fudan-1, Tianyan 15 and Jitianxing A-01, into the scheduled orbit.

China has built a national drug intelligent supervision platform.

Recently, the reporter learned from National Medical Products Administration that China has built a national drug intelligent supervision platform. The regulatory authorities have strengthened the application of big data in drug supervision, and promoted key varieties to achieve product line coding and traceability of the whole process. At the same time, implement a unique identification system for medical devices; Combined with the actual growth of online sales of drugs, medical devices and cosmetics, we will continue to promote the construction of online sales detection platform.

The fashion consumption map is constantly iteratively updated. Guangzhou is welcoming more new stores.

When the lease expires, CR Vanguard will gradually close or upgrade several Guangzhou stores.

Text/Yangcheng Evening News All-Media Reporter Xu Yue

Figure/provided by respondents

On December 16th, Guangbai opened a new Rhine store in Conghua, which was regarded as the final work in the sprint stage of Lingnan Group’s retail sector consumption boost. Next month, CR Vanguard will open a new Liwan Health Port Store, which is an upgraded hypermarket store; Around Guangzhou, Yuehui Plaza Nanhai, a new project of Yuexiu Commercial Management in Nanhai District, Foshan City, will also open on December 24th, which is the first revitalization and upgrading project after the asset management strategy upgrade of Yuexiu Commercial Management. Since the beginning of this year, on the one hand, some stores have announced the closing curtain call, on the other hand, brand-new stores have announced the opening of the city, and the old and new are intertwined, and the retail format has become more and more complex and diverse.

In the third quarter of the country, more than 100 new shopping malls were opened, with the largest number in Guangzhou.

Although the sound of closing stores in shopping malls is one after another, Guangzhou is welcoming more new stores, and the fashion consumption map of Guangzhou is constantly being iteratively updated.

According to statistics from Win Business University, in the third quarter of 2023, there were 104 shopping malls in China, including 20 in Guangdong. From the perspective of urban distribution, in the third quarter, there were 65 cities all over the country, and Guangzhou, Beijing and Shanghai ranked the top three in terms of the number of opening projects, of which Guangzhou ranked first in terms of number.

In the relatively off-season of November, Guangzhou also has Tianhe Pavilion Plaza, which is the largest single shopping center in Pearl River New Town. The first store, space and experience have been improved in an all-round way, and at the same time, a pet-friendly shopping MALL has been built to rejuvenate the new vision of Guangzhou’s stock mall transformation.

"Upgrade" became the key word, and the brand started a new round of attacking the city.

In the sound of business opening, "upgrade" has become a key word repeatedly mentioned. In the new round of siege, each brand is dominated by its own brand upgrade plan.

For example, Guangbai has been committed to rejuvenating the "new vitality of the old city" in Guangzhou. In the brand layout upgrade of Conghua Rheinhui Store, it focuses on differentiated management and builds a local high-end fashion retail experience center; As early as 2021, Lingzhan, known as the master of stock business transformation, acquired the original Guangzhou Sun Xintiandi Shopping Center for 3,204.7 million yuan and renamed it Guangzhou Tianhe Lingzhan Plaza. At the same time, it invested about 300 million yuan in the first phase of asset upgrading project to upgrade the shopping mall into a brand-new "humanistic life circle". By the time it was fully opened in November, the total sales in October had increased by more than 30% compared with that in September and 65% compared with the same period last year.

When the lease expires, CR Vanguard will gradually close or upgrade several Guangzhou stores.

As a traditional supermarket, CR Vanguard also launched a new strategy of store upgrading this year, facing "breaking" and "establishing" directly. The relevant person in charge said frankly that if the decline of traditional supermarkets has become an irresistible trend; Then, the long-term way of development is for traditional supermarkets to transform in time and launch a format that is more suitable for current consumption habits. Transformation means "breaking" and "standing".

"Breaking" means adjusting, adjusting the new format, adjusting the business structure, adjusting the distribution of stores and so on. Taking "cost" as an example, the most unavoidable mountain in traditional supermarkets is the high cost of store rent. Because the hard demand of traditional supermarkets is often that the venue is large, the location is good and the passenger flow is high, which also means paying high rental costs behind it. In contrast, e-commerce platforms do not need to consider store rents in commercial locations, which directly leads to the difficulty for traditional hypermarkets to compete with e-commerce platforms for prices.

"So why do we frequently hear the news that supermarkets are closed in recent years? On the one hand, except for the natural price advantage of online shopping e-commerce, on the other hand, the lease period of supermarket hypermarkets is generally 10 -20 years. For supermarkets that have experienced the golden age of China retail industry for 20 years, the lease is just gradually expiring in recent years. If you want to renew the contract, the current rent level is definitely much higher than that of more than a decade ago, especially in the core business districts of the city. In the supermarket industry that values’ flat efficiency’ most, in the face of this greatly increased cost expectation, it may be the best choice to close the store after the lease expires. "

Take Guangzhou as an example. CR Vanguard has been doing neighborhood business in Yangcheng for more than ten years. However, with the expiration of more and more store leases and the change of Guangzhou city, CR Vanguard will gradually close or upgrade many Guangzhou stores.

"Break" first, then "establish". Different from other supermarkets’ closing, CR Vanguard said that the next "closing" does not mean leaving, but adapting to the changing layout. In the next 1 -2 years, CR Vanguard will lay out a more suitable address in Guangzhou, and will bring more upgraded new formats, and continue to be the companion of Guangzhou’s new life.

Ali announced a coaching change： Zhang Yong will step down and they will take over.

　　The Paper reporter Yang Yang

　　The rumors of Alibaba Group coaching change have landed.

　　On June 20th, Zhang Yong, Chairman and CEO of Alibaba Holding Group, announced through a full letter that the brand-new business cluster of Ali 1+6+N has basically taken shape, the boards of directors of various business groups have started to operate, and the listing and financing plans of multiple businesses have also been carried out. The holding group will mainly assume the role of innovation incubation base camp.

　　At the same time, Zhang Yong announced that the complete spin-off of Alibaba Cloud Intelligent Group has started, and it is in the most critical period of upward development, so we must devote ourselves wholeheartedly. At the same time, in order to adapt to the future development norms and requirements, it is not appropriate for him to serve as chairman and CEO of the two companies at the same time. With the approval of the Board of Directors of Alibaba Holding Group, Zhang Yong will step down as Chairman and CEO of the Board of Directors of Alibaba Holding Group on September 10th this year. After that, Zhang Yong will be the full-time chairman and CEO of Alibaba Cloud Intelligent Group, focusing on the development of Alibaba Cloud, continuously enhancing Alibaba Cloud’s industrial competitiveness and global competitiveness, and allowing Alibaba Cloud to provide better, safe and convenient basic services for the digital intelligence upgrade of various industries, especially small and medium-sized enterprises.

　　At the same time, with the approval of the board of directors of Alibaba Holding Group, Cai Chongxin, executive vice chairman of the group, will be the chairman of the board of directors of Alibaba Holding Group; Wu Yongming became the CEO of Alibaba Holding Group and continued to serve as the chairman of Taotian Group.

Ali announced a coaching change: Zhang Yong will step down and they will take over.

　　On June 20th, Zhang Yong officially started the handover with Cai Chongxin and Wu Yongming.

　　This year is the sixteenth year that Zhang Yong has worked in Ali. Zhang Yong joined Ali as the CFO of Taobao in 2007, became the CEO of Alibaba Group in May 2015, and became the Chairman of the Board of Directors of Alibaba Group in September 2019. Since December last year, he also served as the president of Alibaba Cloud Intelligent, and was directly in charge of nailing.

　　Jack Ma, founder of Alibaba Group, spoke highly of Zhang Yong. In 2019, when Ma Yun stepped down as the chairman of Ali’s board of directors, he published an open letter, in which he wrote, "(Zhang Yong) has demonstrated outstanding business talent and firm and calm leadership since he became the CEO of Alibaba Group, and achieved healthy and sustained growth in Alibaba’s performance for 13 consecutive quarters."

　　"Alibaba’s relay torch was handed over to him and the team he led. I think this is the most correct decision I should make now. My cooperation and cooperation experience with Zhang Yong in recent years has made me full of confidence in him and the new generation of Alibaba leadership team he led! "

　　For the new successor, Zhang Yong also expressed his support in an open letter. He wrote, "Cai Chongxin (Joe C.
Tsai) will succeed me as Chairman of the Board of Directors of Alibaba Group, Eddie Yongming.
Wu) will succeed me as CEO of Alibaba Group. Both of them are founders and partners of Alibaba. They have made important contributions to the historical development of Alibaba Group and have rich experience. I believe that under their leadership, the company can move towards a more brilliant future. "

　　Cai Chongxin is Ma Yun’s most trusted entrepreneur and is currently the executive vice chairman of Ali Group. From the establishment of the company in 1999 to 2013, he served as CFO of the group, and in 2014 he led the company to go public in new york, and then he was responsible for strategic investment.

　　Wu Yongming has served as the chief technology officer of many important businesses such as B2B, Taobao and Alipay, and led the construction of the underlying technical architecture of related businesses. Led the creation of the group’s core business, Ali Mama Platform, and the innovation hatched the mobile phone Taobao, which promoted the wireless of the group.

　　More than two months ago, Alibaba announced the establishment of a "1+6+N" organizational structure, that is, under Alibaba Group, six business groups and a number of business companies were established, including Alibaba Cloud Intelligent, Taobao Tmall Business, Local Life, International Digital Business, Rookie and Big Entertainment.

　　According to the "listing timetable" of Alibaba Group’s sub-board, Alibaba Cloud will be split up and listed independently in the next 12 months, and Cainiao and Box Horse will be listed within one and a half years, and the international digital business group will start external financing.

　　It is worth noting that some media reported that in late May, Ma Yun called the business leaders of Taotian Group and held a small-scale communication meeting. Dai Shan, CEO of Taotian Group, Hai Wang (flower name: Qigong), Liu Peng (flower name: Aowen) and Liu Yiman (flower name: Yiman), the head of Taobao live broadcast, Cheng Daofang (flower name: Daofang) were present.

　　Ma Yun said at the meeting that the methodology that Ali used to rely on for success may no longer be applicable and should be quickly changed. He pointed out three directions for Taotian Group: returning to Taobao, returning to users and returning to the Internet. In addition, Ma Yun believes that Taotian should be further flattened in organization.

　　Attached:

　　Zhang Yong, Chairman and CEO of Alibaba Group, sent a full letter on June 20.

　　Dear Ali people,

　　Since I became the CEO of Alibaba Group in May 2015, I have always written several letters to you every year. Maybe everyone is used to it. When you see the letter I sent to all employees, you will know that there are important changes in the company. I wrote to you again today, which brought you an important change about myself.

　　Since the "1+6+N" organizational reform was announced in March this year, all the work is progressing smoothly and orderly. When the financial report was released last quarter, we announced the composition of the boards of directors of various business groups, and at present, all the boards of directors have started to operate. We also announced a number of plans for various business groups and business units, including the complete spin-off and listing of Cloud Intelligence Group from Ali Group, the listing of Cainiao Group and Box Horse, and the independent financing of overseas digital business groups. The whole Alibaba is heading for the future with a new attitude.

　　As we all know, the development of core technologies such as cloud computing, big data and artificial intelligence will bring great changes to society, which is of great strategic significance. At present, the complete spin-off of Cloud Intelligence Group has started, and it is at the most critical moment, which requires me to devote myself to it. At the same time, considering the requirements of standardized corporate governance during the spin-off, I personally should no longer be the chairman and CEO of both groups. Therefore, the board of directors of Alibaba Group discussed and accepted my request: from September 10, 2023, I will no longer serve as the chairman and CEO of Alibaba Group, but concentrate on doing the work of chairman and CEO of Alibaba Cloud Intelligent Group full-time. At the same time, the board of directors of Alibaba Group decided that Cai Chongxin (Joe
C. Tsai) will succeed me as the chairman of the board of directors of Alibaba Group, Eddie Yongming.
Wu) will succeed me as CEO of Alibaba Group. Both of them are founders and partners of Alibaba. They have made important contributions to the historical development of Alibaba Group and have rich experience. I believe that under their leadership, the company can move towards a more brilliant future.

　　This change is not only for the company, but also for me personally, which is the beginning of another new stage and a new journey. How time flies! This year is my sixteenth year in Ali. I have been traveling together for 16 years, especially since I took over as CEO of the Group in 2015 and Chairman of the Board of Directors of the Group in 2019. It is precisely because of your trust, support, encouragement and tolerance that I have devoted myself to this position that I never imagined. I am sincerely grateful and grateful to you. In the past 16 years, because of the opportunity of social progress and market development, I have the honor to witness the historical stage of Alibaba’s rapid development with you, and participated in many creations that have benefited ordinary people’s lives from scratch, from small to large, from the digital process of enterprises to the beautiful society; Together with all of you, we have withstood the challenges of COVID-19 epidemic in recent three years and various tests brought by external environmental changes. No matter in good times or bad times, we not only grew up together, experienced together and spent together, but also gained a lot of friendship and friendship more valuable than our career.

　　In the past 24 years, we have had many such moments of self-change. Now, we all stand at a new starting point together and start a new stage of future development through self-transformation. I believe that everyone will support the work of Joe and Wu Yongming and other senior students in the new group. Everyone can find their own stage and their own career, and finally contribute to society, achieve the company and achieve themselves. I will also stand on a brand-new stage with the students of Cloud Intelligence, and explore the new technologies of cloud computing, big data and artificial intelligence to serve the huge prospect of digitalization and intelligence in thousands of industries. I am full of longing and expectation for this.

　　Castle peak will not change, green water will flow forever, create a new river and lake, meet again, and be happy!

　　Zhang Yong (Xiaoyao Zi)

　　Chairman and CEO of Alibaba Group Board of Directors

　　Chairman and CEO of Alibaba Cloud Intelligent Group

　　June 20, 2023

[Editor in charge:

]

Spring Festival travel rush will be officially opened in 2022. Please keep this travel guide!

1. Jiangmen Bus Terminal, hotline: 3881888 (pre-selling tickets until January 30th);

2. Xinhui bus terminal, hotline: 6788600 (pre-sale tickets until January 27);

3. Kaiping Bus Terminal, hotline: 2333442 (pre-selling tickets until January 31st);

4. Enping Bus Terminal, telephone number 7738597 (pre-selling tickets until January 31st);

5. Heshan Bus Terminal, hotline: 8878080 (pre-selling tickets until February 5);

6. Taishan station bus terminal, hotline: 5566355 (pre-sale tickets until January 31);

7. enping city Ximen Bus Terminal, hotline: 7718170 (pre-selling tickets until January 31st);

8. Yici Bus Terminal, hotline: 2213126 (pre-selling tickets until January 29th);

9. Shuikou Bus Terminal, hotline: 2730229 (pre-selling tickets until January 29th).

Pay tribute to the spirit of hongqi canal ＂the return of hongqi canal is still a teenager＂


1905 movie network news 　The film, which was planned by Lv Housheng, Wang Baoyu, Sun Jianduo, written by Wang Xianqing and supervised by zhang huimin, released its concept poster and preview on November 19th, and was officially finalized on December 6th. This film, directed by Li Zhengwei and starring Bai Zhidi, Wu Di and Suya Sun, tells the story of an old man who once participated in the construction of the Hongqi Canal. After many years, he returned to the Hongqi Canal with his grandchildren, riding all the way, overcoming difficulties, and finally meeting with his old friends to realize his dream together. The story of the film spans several decades, reappearing the hardships of building the Hongqi Canal in the 1960s, and also showing the new look of Linzhou in the new era. The concept poster highlights the working people’s indomitable spirit, and the trailer is based on the background of the times, showing the shocking scene of the construction of the Hongqi Canal, which is fascinating. 　　　

Officially finalized on December 6　　

"Red Flag Canal" reproduces the scene of the 1960 s

Hongqi Canal is a man-made irrigation canal, located in Linzhou City, Henan Province, which is at the junction of Henan, Shanxi and Hebei provinces. It has been seriously dry and short of water in history. After the founding of New China, with the support and instructions of national leaders such as Chairman Mao and Premier Zhou, the people of Linzhou, under the command of Yang Gui, secretary of the county party committee, United to "split the Taihang Mountain" and build the "Red Flag Canal". Against this background, the film tells the story of the difficulties and dangers encountered by the captain Shi Tianlin in leading the villagers to build the Hongqi Canal.

Shooting such a film about the great feat of building the Red Flag Canal requires a lot of data collection and extremely accurate textual research. This is very handy for director Li Zhengwei, a native of Linzhou. At the beginning of filming, the director did a lot of work, inspected the Red Flag Canal Memorial Hall and visited the old people who had participated in the construction of the Red Flag Canal. From the mouths of these witnesses, he tried to restore a true situation about that era. Through the trailer of the film, we can see that the efforts of the director and the crew are successful, and the film vividly depicts the scene of "building the Red Flag Canal" in the 1960s.

Re-take the Road of Hongqi Canal　　

The adventures of grandparents and grandchildren

Shi Tianlin, the hero of the film, is played by the famous actor Bai Zhidi. He and Aska, the little actor who plays the grandson Shuanzhu, have staged scenes that make people laugh. They met many old friends and many difficulties and dangers while riding. In the filming process, Bai Zhidi personally went into battle to overcome the hardships of the environment and the lack of physical strength, and his professionalism is worthy of admiration.

In the film, the grandparents and grandchildren re-take the road of the Red Flag Canal, and the old and the young represent glory and inheritance. With a story of seeking, they look back on history and martyrs, and entertain and educate in interesting movie stories, teaching young people to inherit the legacy of their ancestors and carry forward the spirit of the Red Flag Canal. What is commendable is that the film also puts forward its own opinions on the significance of the spirit of Hongqiqu in the new era, which is worth learning from all of us.

Time is not old, and the red canal is always there.A story of grievances spanning 60 years, a tribute to the people of Hongqiqu. The movie "The Return of Hongqi Canal is still a teenager"On December 6 th, the shock was released!

Interview with Yue Xueyuan, editor-in-chief of Sichuan Observation, to explain in detail the way of ＂Sichuan Observation＂ breaking the circle.

Sichuan Radio and Television Station entered the new media four years ago. As early as 2017, "Sichuan Watch" set up accounts in various Internet channels to publish content. But it was not until 2020 that "Sichuan Watch" entered the fast lane of rising powder. The number of fans has accumulated from 0 to more than 80 million. In Yue Xueyuan’s view, the key to qualitative change caused by quantitative change is to find a new media operation mode in the Internet era.

Subscribers range from 0 to 80 million.

The popularity of "Sichuan Watch" should start from 2019.

In March 2019, Sichuan Watch released its first video in Tik Tok. At the beginning, this number was not updated frequently, and there was no regularity at all. I filmed short dramas and imitated the content styles of other explosive accounts at that time, but the effect was not obvious, and the number of likes was only around a few hundred.

In August 2019, Sichuan was hit by a rainstorm, and officers and men of the armed police were put into the front line of rescue and disaster relief. At that time, "Sichuan Watch" released a video of the armed police running to help the disaster area, and the masses sent food themselves, and the number of praises reached 650,000. After several months of trying, "Sichuan Watch" put the main track on the pan-information.

In 2020, the update frequency of "Sichuan Watch" has obviously accelerated, with an average of about 20 videos released every day, most of which are related to the epidemic hotspots at that time. Short video styles tend to be unified: the top and bottom of the video are marked with obvious subtitles, and the picture is played in the middle. In April 2020, the number of users of Sichuan Watch in Tik Tok exceeded 8 million.

After the epidemic situation stabilized, the content of "Sichuan Watch" spread from local news to all aspects: including international current affairs, people’s livelihood disputes, entertainment gossip, animal world and anecdotes. Its update frequency, update speed and wide content coverage have attracted many netizens’ attention to the Tik Tok, and "Sichuan Watch" has also been dubbed as "looking around" by netizens. The emergence of "Sichuan Watch Looking Around" is a watershed in the surge of subscribers to "Sichuan Watch".

After this stalk became popular, as long as "Sichuan Watch" didn’t move for a period of time, netizens would swipe the screen in the comment area-"You haven’t updated it for xx minutes." The news reporting method of "Sichuan Watch" has aroused discussion in the whole network. A lot of content produced by it has been transported across platforms, and many netizens and media have forwarded it as "tap water".

After leaving the circle, the number of fans of "Sichuan Watch" surged, growing at a rate of 1 million almost every day at the most lively time. By the end of 2020, the number of Tik Tok fans of Sichuan Watch exceeded 40 million. The out-of-the-box account of Tik Tok has also driven the growth of account fans on other platforms. As of the press release date, the number of fans on all accounts has exceeded 80 million. In the view of Yue Xueyuan and his team, the popularity of "Sichuan Watch" is not accidental: First, the team has grasped its core advantages-being born in traditional media and having a solid foundation for news production; The second is to find a model suitable for new media communication.

"How to do a pan-information short video? Everyone is groping. We have accumulated some experience by trying on the short video platform. However, Tik Tok’s model cannot be completely copied to other platforms such as Weibo and bilibili. Different platforms, different audiences and different user habits, so it is more accurate in operation. "

Yue Xueyuan further shared the new media operation model currently explored by "Sichuan Watch": First, follow the news law, and a good pan-information short video product also needs to include all the elements of news; Secondly, different strategies are needed to launch products in different channels. What topic is suitable for Weibo to do, whether it is voting or long text? What are the user preferences in Aauto Quicker? Different channel contents need to have different emphases. At the same time, the operation of fans is also very important, and it needs someone to be responsible. Which points of fan comments should be selected for reply? How to reply? Everything behind it is worthy of scrutiny.

In the era of information explosion, behind this whole new media process, a strong editorial team and a clear editorial process are needed to support it. Team response speed must be fast, and it must be able to accurately capture network hotspots. The report on Ding Zhen’s incident reflects the hot spot sensitivity of "Sichuan Observation".

In November 2020, on the day of Ding Zhen’s short video explosion, the "Sichuan Watch" team was still in a meeting at 11 o’clock in the middle of the night. "We thought he would become a phenomenal figure at that time, so we found the local government and the person in charge of media liaison at the first time." Yue Xueyuan introduced that at the beginning, the manuscripts and interviews of "Sichuan Watch" were all through the local news media. Dante really became popular, and various comments about him began to appear on the Internet, including some negative comments. "As a news event, it is convincing to arrive at the scene, so we quickly sent a team to the local area. Ding Zhen’s series of reports are arranged according to our judgment and direction of this news event. "

For the Ding Zhen incident, "Sichuan Watch" reported in various forms, including short videos and live broadcasts. Sichuan Radio and Television also invited Ding Zhen to participate in the New Year’s Eve party. After Ding Zhen became popular for more than half a year, "Sichuan Watch" produced a 16-minute Chinese video for re-recording. "An amateur can detonate the whole network through a short video, which is the change of communication ecology brought about by the development of the times. For our media, whether it is doing TV news before or doing short video content today, the key is to find the pulse of the development of this era. " Yue Xueyuan said.

Create together with users

In the face of netizens’ urging, "Sichuan Watch" replied: "This audience is too difficult to take. Is it really the donkey of the production team?" After "Sichuan Watch" became popular, CCTV News Tik Tok made a special issue to analyze the reasons behind it. "Sichuan Watch" also quickly followed up, editing CCTV’s comments into a funny short film called "Sichuan Watch, CCTV News Watch, Sichuan Watch", which once again triggered the enthusiasm of netizens.

The success of "Sichuan Watch" is inseparable from the interaction with netizens. However, in the new media era, the fan operation is more than just replying to netizens with a few witticisms. There is a deeper communication logic and psychology behind it. In short, it is to find empathy with netizens and create content with users.

One case is the report of Sichuan Watch last year about a girl crying on an online dating car. It was the girl’s birthday, but she needed to return to the company to work overtime when she received a call temporarily. The girl couldn’t help but collapse and cry on the online car. This scene was recorded by the driving recorder on the car. After getting this news, "Sichuan Watch" immediately pushed it, and many netizens sent birthday wishes to this girl in the comments. A host of "Sichuan Watch" also quickly produced a vlog. The host is also a foreigner, and she understands the girl’s feelings very well. Whether it’s the video of a girl crying in the car or the vlog made by the host, it hits the softest place in the hearts of netizens.

Another example happened in the live broadcast room of the "Sichuan Watch" short video platform. Every day, "Sichuan Watch" will broadcast the real-time scene of the road outside Chengdu Global Center, with only background music and no anchor commentary, and it will be updated 24 hours a day. At the peak, the number of viewers in the live broadcast room reached 10 million. The comment area of the live broadcast room has also become a "tree hole" for many netizens, where people express themselves, spit, make wishes and chat.

Whether it is the encouragement of birthday girls or the guardianship in the live broadcast room, it is reflected that strangers behind the network can accompany and comfort each other in the public space of the network. Yue Xueyuan revealed in a public speech that sometimes "Sichuan Watch" can even receive tens of thousands of submissions in one day. "Of course, these are not all news, and even fans keep diaries in the background, which also shows that we are emotionally connected with users. Sichuan Watch’ may be a group of people gathered into a personality, which produced’ we’ through user interaction. "

Localization and verticalization are the direction to break the situation in the future

How to maintain user stickiness after the number of users reaches a certain scale? How to explore the commercialization mode of "Sichuan Watch" media matrix? The number of users has reached today’s scale, which is only the beginning of the journey of "Sichuan Watch" new media.

There are about 100 people in the "Sichuan Watch" team. Sichuan Radio and Television Station has set up an all-media news center with more than 600 people, and all news ports such as website, radio station, information channel, satellite TV news, rural news and cultural news are built in it. All news departments in the station will contribute to Sichuan Watch.

If divided by content form, "Sichuan Observation" mainly includes the following aspects:

The first is short video production, including information flow content and IP production. As a news media, "Sichuan Watch" must ensure that the daily information supply reaches a certain volume. At the same time, based on its own brand, "Sichuan Watch" will also produce some IP-based short video content, such as "Spicy Room" on Tencent News.

The second is live broadcast. There are two modes of live broadcast: first, the master of incubation, the anchor of live broadcast must first be a master of some aspects, in order to produce more practical guidance to users; The second is the sudden live broadcast, which is the news media’s housekeeping skill. For all the breaking news in Sichuan, the "Sichuan Watch" team will strive to arrive at the scene at the first time, turn on the camera and transmit their own signals.

In 2020, Sichuan Radio and Television Station also established an MCN cross-project business unit. "Sichuan Watch" is responsible for the content and part of the operation, and another company in Taiwan, Golden Panda New Media Co., Ltd., is responsible for the main commercial operation. After the commercialization path of MCN business is clear, some monetization methods of vertical accounts will open up space.

In addition to the above business, the operation of Sichuan Watch App is a major focus of the "Sichuan Watch" team. Even if the major Internet giants have mastered many traffic portals, Yue Xueyuan believes that the opportunity for traditional media to launch Internet channels still exists, and this opportunity lies in localization. On the national platform, some local information, including the release of some policies and guidelines, is easily overwhelmed, but the demand of local users for these information and services is rigid.

"Professional Ability Training Course for Employees of County-level Media Center in Sichuan Province" went into Sichuan to observe and carry out on-site teaching.

According to reports, the development of Sichuan Observation App will become more and more localized and life-oriented. The localized client is very suitable for local government and enterprise customers to interact. In addition, many aspects of local medical care and education are closely related to people’s lives. Although some national platforms can do sub-channels, it is still difficult to implement them. These are one of the directions for local media to be clients.

At the same time, the operation of the client has also greatly exercised the team’s ability, including production ability, operation ability and judgment ability of content. "You need users-a large number of users to train your overall perception of the Internet. The client is actually not only a content channel, but also a way to publish content. Your technical ability and operational ability can be reflected in it." Yue Xueyuan said.

Just as Uncle Bing, the host of CCTV News, analyzed the popularity of "Sichuan Watch": "Sichuan Watch" subverts the audience’s traditional cognition of local media, and its quality, speed and online sense are all online. No matter how broken the circle, traditional media people can’t lose their housekeeping skills, with real content, rapid news and rich sources of contributions. The popularity of "Sichuan Watch" is unexpected and reasonable. I hope more and more similar accounts can break the circle and really play the guiding role of mainstream media on the new media platform.

Dialogue with Yue Xueyuan, Editorial Board Member of Sichuan Radio and Television Station and Editor-in-Chief of Sichuan Watch;

I hope to form a talent matrix outside the media matrix.

Interview/Chen Dan

Variety Daily: How did Sichuan Watch accumulate more than 80 million fans step by step? Which key nodes and decisions played a role in the development process?

Yue Xueyuan:The first is the support from Taiwan. When we first started making new media in 2017, short videos and live broadcasts were not so popular, and there were some opposition voices in Taiwan. However, the new media strategy formulated by Taiwan has been firmly promoted, and finally we seized this outlet.

The second is the promotion of the studio system. In 2018, we set up a number of studios, which have greater autonomy to innovate, including the currently established MCN team and the prototype of the studio.

The third is the establishment of MCN cross-project division. Taiwan has thought of many ways for us, including promoting the business convergence of different departments. The establishment of this division laid a foundation for the future business development of MCN.

Variety Daily: In the era of information explosion, the enthusiasm and attention of users gather quickly and dissipate quickly. After gaining a huge number of fans and traffic, how to maintain users’ attention and stickiness is also a difficult problem for many media. What are the successful experiences of "Sichuan Watch"?

Yue Xueyuan:For many talented people and online celebrity, their enthusiasm is really easy to dissipate. However, the content of pan-information is different, many events will happen all the time in the world, and the information is different every day, which puts forward higher requirements for the team’s news business ability. In the matrix and structured media operation, we need to make the timeliness, depth and width of the content, and strive to produce more exclusive content.

In the future, we also hope to form a talent matrix. The host and brand column of radio and television system are actually equivalent to the talents on the network. The operation of Daren and the operation of the vertical number will be the focus of our efforts.

Variety Daily: What is the development plan of Sichuan Watch in the future? What are the short-term and long-term development goals?

Yue Xueyuan:Our short-term goal is to make one or two talent models this year. In the long run, we hope to scale and model these operational capabilities and technical capabilities accumulated on the Internet, and realize commercialization through large-scale application.

For example, "Sichuan Watch" is a media matrix of client plus various channels, many of which involve interactive technology. Therefore, we have established a multi-module interconnected technology platform, in which there are many interactive technology research and development, including the template development of some client apps. In the future, we hope that these templates, technical packages and some interactive tools can provide services for other teams in the market who want to do MCN business and new media business.

Specially planned | Second-line TV stations rush to the beach for new media and perform "model operas"

Become "online celebrity" with cultural explosion programs

Henan Satellite TV: Traditional culture needs fashion expression.

Thoughts on "Promotion" after "Sichuan Watch" was broken.

Under the background of media convergence, where are the second and third TV stations?

Please send the submission to the email address:

iris_yangliu@126.com

—

Putin and Bush’s ＂friendship＂ is no match for interests.

Special topic: picture channel

　　





　　On December 17, 2007, Putin said that he would become prime minister if Medvedev was elected president. On December 17, Russian President Vladimir Putin attended a cabinet meeting in the capital Moscow. On the same day, Putin said at the United Russia Party Congress that if Medvedev is elected president, he is ready to become the prime minister of the government. Xinhua News Agency/AFP　


　　Putin’s "Soul"


　　"I think,United States of AmericaThe president is a decent man. He is also a friend. He is criticized in all aspects, but he is a good man and a person to deal with. "


　　　　-Putin


　　　　Now, Americans are finally beginning to determine that what Bush saw was not Putin’s "soul".


　　　　Since the beginning of Putin’s second term, especially since the sharp speech against the United States at the Munich Security Conference in February this year, the tough confrontation on American foreign policy is far from what Bush expected.


　　　　At the Munich security conference in February, Putin’s anti-American sentiment exploded. For 32 minutes! He bombarded the unilateralism and "excessive use of force" of the United States, and shouted at the American delegation sitting in the first row, "Who would like this?"


　　　　While slamming the United States, Putin did not hesitate to praise Bush. He said that although the two of them have different views in many aspects, Bush is a good person. "I think that the President of the United States is a decent man. He is also a friend. He was criticized in all aspects, but he is a good man and a person to deal with. "


　　　　If the Munich security conference at the beginning of the year was still Putin’s "one-man show", then the G-8 summit held in Heiligendamm, Germany in June can be called Putin and Bush’s "two-person turn".


　　　　Before the meeting, the two angry leaders began to threaten each other. Bush went to Prague and personally peddled the anti-missile system plan. Putin responded that if the United States establishes a missile defense system in Eastern Europe, Russia will aim the nuclear bomb at Europe. Then, Bush questioned the development of democracy in Russia, saying that Russia’s reform has been "off track". In this regard, Putin replied: "You asked me if I was a’ pure Democrat’? Of course it is. Absolutely. The problem is that I am too lonely. After the death of Mahatma Gandhi, there is no one to talk to. "


　　　　For Bush, this trip to Heiligendamm was not pleasant. Before the visit, Bush made a full draft, trying to persuade Russia not to worry too much about the deployment of the anti-missile system by the United States in Eastern Europe.


　　　　Unexpectedly, Putin took a 180-degree turn when they met, and unexpectedly put forward a brand-new proposal: if the United States transfers the missile defense system originally planned to be deployed in the Czech Republic and Poland to Azerbaijan, Russia will not oppose it, nor will it seek to aim the missile at Europe.


　　　　For a while, Bush really didn’t know what to say about Putin’s suggestion except "interesting".


　　　　"I have to admit that Putin has made a point in diplomacy," commented an article in Washington post. "The replacement plan of the missile base may be a bad idea, but at least the dispute has been put on hold for the time being, avoiding the stranding of the G-8 summit, which is also considered to be boundless."