The "pet cemetery" is sought after: the price starts from 2000 yuan, and the tombstone and other expenses are extra.

A "pet cemetery" outside the Sixth Ring Road in Beijing. China Youth Daily Zhongqing Online Reporter Xuan Zengxing/photo

  Liu Dazhuang was buried in a poplar forest outside the Sixth Ring Road in Beijing.

  A path leads to the valley. All the way down, into the forest covering an area of more than 100 acres, you will find a tombstone under each tree. Many names engraved on it are overlapping words, and most of them are inscribed with "Mom and Dad".

  In the past three years, Ma Ying, a 60-year-old Beijing citizen, has driven more than 20 kilometers to visit the grave almost every weekend. At first, she put gloves, rags and other tools in the car. Later, for convenience, she simply put the tools in a bag and tied them on the poplar in front of the tomb.

  Thanks to careful cleaning, Liu Dazhuang’s cemetery is very clean. The glass cover protects the black marble tombstone from the rain, surrounded by green grass and bright fake flowers. Sometimes, Ma Ying will put a bowl of boiled eggs and some ham sausages in front of the tomb.

  "Take care of yourself, baby. We love you forever." This gentle exhortation is engraved under a photo on the tombstone.

  The photo has faded, but Liu Dazhuang’s true face can still be recognized: a white puppy.

  one

  With more than 4,000 other pets around — — Mostly cats and dogs — — Similarly, Liu Dazhuang was buried in this place called "Pet Paradise". These four words were painted on the low yellow brick wall, which was inconspicuous. During the day, "pet paradise" has the unique quiet atmosphere of the cemetery.

  But at night, this is another world. Many tomb owners’ "parents" will install street lamps in front of the tomb, and after nightfall, the Woods will light up with little lights. There is even a solar-powered "chanting machine" that automatically plays scriptures for those dead animals.

  According to the Report on the Survey and Forecast of China Pet Market from 2014 to 2019 released by a research organization, the number of pets in China has reached 100 million in 2015, and there are more than 1 million pet carcasses to be disposed of in a year. Graveyards similar to "pet paradise" are found in many areas.

  Liu Dazhuang lies in an exclusive coffin. In "pet paradise", the price of a "cemetery" ranges from 2000 yuan to 5000 yuan. The cost of coffin, tombstone and base is calculated separately, and there are different grades to choose from. Tombstones come in two sizes, the small one is 1200 yuan, and the big one is 1600 yuan. 100 yuan, the base made of cement, costs 1600 yuan for marble.

  If you choose to cremate, there is a cremator next to it. The cost is calculated according to the weight of the pet, and the weight under 20 kg usually does not exceed that of 1000 yuan.

  There is a price list posted in the office of this company. When asked whether the pricing had been audited by the Price Bureau, a staff member said that these charging items were not within the scope of the audit, and "the Price Bureau could not manage them".

  "Pet Paradise" obtained a business license in 2005, but the business scope marked above is "selling animal funeral supplies". The staff of the Funeral Department of Beijing Civil Affairs Bureau said that "pet funeral" is not within the jurisdiction of the department.

  The "pet cemetery" was a fantasy in the past, but now it is developing with the blowout of the whole pet industry. Some researchers who pay attention to the relationship between owners and pets have noticed that while the social fertility rate is declining and there is a phenomenon of "fewer children", the pet business is very prosperous. According to an industry report, keeping pets is becoming a "lifestyle" for Chinese people with economic growth, increasing urbanization rate and aging.

  Pets enter the family step by step, and photos of different ages show this process: in previous photos, pets were always kept in outdoor fences, and then they gradually entered the room. A paper on this issue from the Department of Psychology and Business Consulting of Taipei University of Education said that people’s motivation to keep dogs has changed from warning dogs and guarding the house to looking for "companion animals" to comfort their souls.

  Liu Dazhuang was a white "Jingba". He was 12 years old when he died, which was regarded as "old age" among dogs. It takes the surname of "Dad". It was originally named Dazhuang in the hope that it would be healthy and strong. In the end, it died of heart disease. Ma Ying said that it was sick because it was fed too much and it was too fat.

  In the last few years of his life, Liu Dazhuang often screamed and rolled around because of severe pain. Ma Ying had to get up in the middle of the night to soothe her like nursing her crying child more than 30 years ago. She picked it up from the soft kennel and patted it, and even fed it the Chinese medicine "Quick-acting Jiuxin Pill".

  Liu Dazhuang carries two "light quantum energy chips" on his chest and back, which Ma Ying bought at a health care product marketing activity. One piece is worth 15,800 yuan. She has always been superstitious, and Dazhuang can live for two more years, "thanks to these two chips."

  The day the dog died was June 15th, 2015. When Ma Ying came home from the supermarket, she saw her wailing "heartbreaking", and she would get sick every few minutes. She picked her up and ran to the pet hospital, whispering in her ear, "Don’t worry, Zhuang, mom will save you."

  She finally failed to save this "child" who is equivalent to a human life span of more than 60 years. The oxygen mask has failed for Da Zhuang, and it has been transferred to a box full of oxygen, but it is also in vain. "It is said that when he died, he was bleeding from seven orifices." Ma Ying stood outside the door and didn’t dare to watch the last scene.

  It was after 9 o’clock in the evening and she had been in the hospital for more than four hours. "That day was really torture," Ma Ying thought before, and that day would come eventually, "but I didn’t think so soon."

  Her daughter found "Pet Paradise" temporarily on the Internet, and the website of this animal burial center said: "Find a home like this for pets who have left their loved ones."

  Ma Ying’s family of three immediately drove there. On the way, Da Zhuang was lying on the driver’s "dad", as if he were asleep, but his body temperature gradually dropped.

  The arrival of the car at night caused the dogs in the "pet paradise" to bark and bark. They are one of the few of their kind here who are still alive and kicking. However, they are not pets, but "watchdog". There is a big difference in treatment between the two. Watchdogs can only eat leftovers at ordinary times and are not eligible to enter "heaven" after death.

  Cost is not Ma Ying’s first consideration. She just wants to find a place to rest for her children. She was taken to a room full of black wooden coffins, chose a medium coffin from three models: small, medium and large, and gently put Dazhuang with its blankets and toys.

  The staff chose a place less than one square meter and dug a deep pit, just enough for the coffin. Ma Ying touched Da Zhuang for the last time, and the earth soon filled up the pit.

  two

  Zhang Youwang is usually the one who digs the hole. At the age of 54, he has worked in "pet paradise" for more than 10 years. From guarding the "cemetery" to repairing water pipes and carving tombstones, he did everything, and his hands were almost always stained with black ash.

  Here, Zhang Youwang has seen all kinds of sad people: some couples have no children, and have raised cats and dogs as children for more than ten years, and often add flowers, drinks and fruits to their graves. Some young people came alone at first, then occasionally "brought a friend" and later became a person. There are also two girls or two boys coming together. He sometimes asks them, "Which one of you keeps this pet?" The other party smiled: "We raised it together." He also didn’t ask.

  For three years, he has seen Ma Ying almost every week. He has never seen Da Zhuang, but he knows from listening once a week that he eats two meals a day in the morning and evening, likes ham sausage, drinks milk and doesn’t like sports. He goes downstairs and takes a bath once a week on average.

  Da Zhuang was just bought by Ma Ying from the pet market with 300 yuan money. He was only two months old and only two palms big. At that time, it was a "gift" from Ma Ying to her daughter who was preparing for the college entrance examination. It’s just that my daughter goes to school during the day, and my husband who does business goes out early and comes back late every day. In the end, Ma Ying, who just retired, is the only one who cares for her.

  Before that, she never had a dog, and she didn’t like to have a dog, which made her feel troublesome. Da Zhuang urinated everywhere at home at first, and he didn’t understand the instructions. Ma Ying was so angry that she patted him on the head, taught him to pee in the newspaper and bought him a "pet-only toilet".

  "At first, I thought it was a gadget," Ma Ying said. "Later, I couldn’t live without it and began to raise it as a child."

  In the next 12 years, whenever Ma Ying went home, she always saw Da Zhuang lying at the door, wagging his tail to meet her. Sometimes when she travels for a few days, she "regrets it as soon as she leaves" and can’t bear it. Later, as long as the suitcase was pulled in front of it, it was "anxious" and bit her clothes to prevent her from leaving.

  "When I saw it, I always felt that there was nothing to worry about. I felt itchy and liked it." The smile on Ma Ying’s face only lasted for a few seconds. "But I can’t come back."

  Zhang Youwang knows the "itchy" feeling. His hometown is in the countryside, and he had a yellow and white cat at home. I don’t know who gave it to him, and no one named it. In winter, the family sleeps on the heatable adobe sleeping platform, and the cat always likes to drill into the bed. He also dug a hole in the door for the cat and covered it with a curtain. Cats often open the curtain with their furry heads and "whew" into the house.

  Later, his family also had a yellow dog, which had no name, and died of old age when he was 19 years old. Zhang Youwang likes painting. When he was young, he often rode his bike for more than an hour to Badaling and Juyongguan to sketch. After graduating from high school, he did wrought iron, painted ceramics and carved jewelry in state-owned units. Later, the factory closed down, and he also went to a private beverage factory and pressed the caps on the glass bottles one by one. His family introduced him to a girl from a neighboring village, and he married and had children locally. In the 19 years when these things happened, the yellow dog was always with him.

  It’s just that for Zhang Youwang, cats and dogs are never pets, let alone "children", just "gatekeepers". He will play with them for a while, and more often he doesn’t care about their existence.

  More than 10 years ago, he was introduced to the "pet paradise", where he lived day and night because he needed to look after the cemetery. There are piles of brushes, drawing paper and clothes, and even pots and pans in the room of more than ten square meters.

  When he is free, he will squat in front of a tombstone and copy the pet photos on it. Some tombstones have built a delicate wooden house. Some people bought two or three "graveyard" locations for a pet in order to be spacious. In addition, in front of the tombs, the pillars of white marble are "as thick as one side in the Forbidden City". Up to now, the works he copied have been filled with eight or nine folders, each of which is carefully wrapped in plastic film.

  Before and after the burial of Liu Dazhuang, it cost more than 10,000 yuan, which is not expensive here, nor is it a luxury for the Ma Ying family, and even the price is not comparable to the chip it hung before its death. A few years ago, the "pet paradise" did not allow customers to build small houses or tall fences outside the cemetery privately. All tombstones were the same shape and material except for different sizes. According to Zhang Youwang, it was the previous media reports that brought some public pressure. "Some people say that dogs are more expensive than people," he said.

  Some time ago, a client took his pet’s ashes to be buried. Looking at a pair of stone lions in front of the tomb not far away, he muttered, "If they don’t let it be done now, mom would like to make you a more expensive and better one." Others specially made a body beauty for the dead pet. Compared with ordinary pet grooming, the price of body grooming should at least double.

  Of course, some people have just finished the cemetery and regretted it. They feel that it is "too formal, and they can commemorate it by putting a photo at home".

  Zhang Youwang feels that he understands these "customers". "People have different economic conditions and different ideas. There is nothing incomprehensible. It is all out of necessity," he studied his paintings hanging all over the room. "People who engage in art are romantic, and I can understand everything."

  He dug hundreds of graves for others and never thought of putting his dead dog in them. Once upon a time, the yellow dog died. He was very sad. He thought about it and dug a hole under the peach tree in his yard and buried it.

  three

  In recent years, burial in a "pet paradise" is no longer allowed, and all animal remains must be cremated before burial.

  The Regulations of Beijing Municipality on Animal Epidemic Prevention stipulates that animals should be treated harmlessly after death, and no unit or individual may dispose of them at will. Han Lei, deputy director of the Veterinary Management Department of Beijing Agriculture Bureau, told the media earlier that pet carcasses may carry pathogenic microorganisms, causing the spread of pathogens.

  From January 1, 2017, the harmless treatment system for animals in Beijing was officially put into operation. Nearly a thousand temporary collection points have been set up in the city, and the animal carcasses that need to be treated harmlessly are delivered or put into the temporary collection points, which are cleared and disposed by the sanitation operation company, and the expenses are borne by the public finance, and the citizens do not need to pay. However, there are still many pet owners who choose to bury their pets themselves or send them to places like "pet paradise" for cremation.

  At present, the pet funeral industry in some countries and regions is relatively mature. France, Singapore, Japan and other countries stipulate that pet corpses must be cremated. There are more than 320 pet crematoriums in Britain. In Hong Kong, if a pet owner litters and buries a dead pet illegally, he will be fined up to HK$ 25,000 and imprisoned for six months. Japan’s pet crematoriums not only provide pet cremation services, but also provide farewell ceremonies, ashes storage and other services, and even temples dedicated to pets.

  After the death of Da Zhuang, Ma Ying often fell into remorse and regretted not being able to "hug him more" before his death. "I used to think that more than ten years was particularly long." For a time, Ma Ying didn’t even dare to look at its photos. Now its photo is on the cupboard at home, and occasionally she will block this one with other photos. Remembering that she had beaten Da Zhuang, she felt "unable to forgive herself".

  After blaming herself for a long time, Ma Ying tried to comfort herself again. "It’s good to go, it can suffer less." Sometimes she will wipe the glass cover on the tombstone and say, "It’s your own heart disease, which is not bad for anyone." Da Zhuang spends at least 200 yuan on dog food every month, and tens of thousands of yuan on an operation. She feels that she is "worthy of it".

  "Let’s go, no one can accompany anyone forever." Ma Ying sighed. There are about 30 years left in the land lease of "Pet Paradise", and few people have thought about what to do after it expires. "I guess it will be gone by then." She said.

  At first, her husband and daughter often went to the grave with her. Later, they always said that they were too busy at work, so she had to go alone. My daughter is in her thirties this year. She works as the chief financial officer in a company, rents a house outside and keeps a Shiba Inu. In Beijing, the mother and daughter talk on the phone about once every half month, "I don’t usually contact much when I have nothing to do."

  Zhang Youwang doesn’t live with his family either. His wife lives in a village hundreds of meters away and often comes to see him. My son rents a house in downtown Beijing, and the room is smaller than his. My 80-year-old mother still lives in the village and finds a job as a mountain guard, sitting at the foot of the mountain all day every day. A family of four, scattered in different parts of Beijing.

  Recently, someone wanted to auction Zhang Youwang’s paintings. He picked a few and took them to his son by bike for more than 20 kilometers, asking him to help him deliver them. This is the first time he met his son after the Spring Festival, and he also brought a big bag of newly picked willow buds. My son checked out fatty liver. He heard that eating willow buds can "get rid of fire".

  He also said that whether a son is married or not has "little to do with himself". Now he just wants to sell more paintings and save some money to see Huangshan. Living in his fifties, he has hardly traveled. There is a crumpled poster on the bedside with tape, and the Huangshan Mountain is shrouded in clouds.

  Ma Ying doesn’t intend to keep any more pets. "After keeping them for more than ten years, she will suffer.". Several cats and dogs in "Pet Paradise" became her new "children". Every week when she goes to visit the grave, she cooks the broth in advance and feeds it to a "black back" in the yard. The dog has no name. She always calls it "Little Black". Considering that there are seven or eight cats here, she will also bring cat food. Occasionally, several cats were killed by passing cars, and Zhang Youwang buried them in the peach forest across the road. He said, when you think about them, just look up.

  A Dalmatian dog in the yard got breast cancer. Ma Yinghua paid nearly 10,000 yuan to treat it, but it was in vain. Zhang Youwang buried it in a highland near the gate and joked, "This dog guarded the door when he was alive, and he guarded the door when he died."

Zhiji LS6/Jishi 01 and other 68 batches of purchase tax exemption catalogue

  [Autohome News] Recently, MIIT released the "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax (68th Batch) ", with a total of 4,234 pure electric passenger cars and 22 plug-in hybrid passenger cars selected, including (|), Jishi 01, iCAR 03, Haval Raptors, etc.

Autohome

Kia (Imported) Kia EV6 2023 GT Edition

Smart Car, Smart LS6 2023, basic model

SAIC Motor, Roewe D7 2023 EV Lithium Iron Phosphate

  Let’s take a look at the pure electric vehicle market first. The domestic Kia EV6 will be equipped with a 76.4kWh battery, the two-wheel drive version will have a battery life of 671km, and the four-wheel drive version will have a battery life of 638km and 555km; the Zhiji LS6 will be equipped with a 71.2kWh battery, with a battery life of 560km; the Roewe D7 pure electric version will have a battery life of 510km and 610km respectively.

Chery New Energy iCAR 03 2023, basic type

BAIC New Energy Extreme Fox α coefficient T5 (ARCFOX α T5) 2023 basic type

Hechuang Automobile, Hechuang V09 2023, basic model

  Chery iCAR 03 will be equipped with 65.6964 and 69.77kWh batteries, with a range of 501km; α coefficient T5 battery capacity is 65/79.2 kWh respectively, corresponding to a range of 520/660km; Hechuang V09 will provide 95.16kWh and 114.19kWh batteries, corresponding to a range of 620km and 762km respectively.

Autohome

Great Wall Motor, Haval Raptor 2023 Hi4 short battery life version

Lynk & Co 06 New Energy 2023 Remix PHEV Hero

Autohome

Autohome

  In terms of plug-in hybrid models, Haval Raptor will be equipped with the Great Wall Hi4 plug-in hybrid system, with battery capacity of 19.09 and 27.54kWh respectively, and pure electric cruising range of 81km and 115km respectively; Lynk & Co 06 PHEV will also add 44km and 102km two kinds of battery life; Jianghuai QX PHEV models will be equipped with 21.68kWh batteries, pure electric battery life of 78km; the new BYD Tang will add 150km battery life version. Both the Trumpchi E8 and Trumpchi ES9 will be equipped with 25.57kWh batteries, of which the Trumpchi E8 pure electric battery life is 116km, and the Trumpchi ES9 pure electric battery life is 110km.

Beijing Automobile Factory, Jishi 01 2023, basic, six-seat version

  In terms of range extension models, the Jishi 01 will use a range extension system composed of a 1.5T range extender and a motor, with a battery capacity of 56.01kWh and a cruising range of 200km and 235km respectively. Zero Run C01 will add a range extension model, with a battery capacity of 30.1 and 43.7kWh respectively, and a pure electric range of 148km and 248km respectively; the new Qinjie M7 will be equipped with a 40.06kWh battery, with a cruising range of 162/175/180km respectively. (Text/Autohome Guo Chen)

Focus on double 11 Beauty Series Research Report ①: Marubi, why did you fall behind?

Produced by Red Star Capital Bureau Research Institute
Under the wave of new domestic products, domestic cosmetics are constantly rising. According to the financial report, the operating performance of domestic cosmetics companies such as Polaiya (603605.SH) and Betaine (300957.SZ) has continuously climbed to new heights in recent years.
At the same time, however, the performance of Marubi Co., Ltd. (603983.SH), another old domestic brand, declined instead of increasing, and the business pressure of enterprises increased sharply.
According to the corporate financial report,In the first half of 2022, Marubi achieved an operating income of 817 million yuan, a year-on-year decrease of 6.48%; Judging from the data of the semi-annual report in the past five years, corporate revenue has also been obviously under pressure.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
The performance of net profit is even worse. The semi-annual report shows that in 2019 and after, the growth rate of net profit of Marumi shares returned to the mother continued to decline, and negative growth began in 2021 and 2022, and the net profit returned to the mother decreased by 29.46% and 38.11% respectively.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
In addition, according to the market intelligence data of Magic Mirror, among the sales of "618" Tmall domestic skin care products in 2022, Polaiya ranked first with sales of 569 million yuan; Marumi, on the other hand, ranked 22nd with a sales volume of 50,598,600 yuan. Marubi, which was once comparable to Polaiya, is now placed in a number of domestic skin care products, and its performance is not bright.
There are indications that Marumi shares have obviously fallen behind in this wave of domestic products.
In terms of the secondary market, as of the close of October 28, 2022, the closing price of Marubi shares was 28.56 yuan/share, with a total market value of 11.465 billion yuan; Compared with the high of 91.10 yuan/share in May 2020, the gap is far away.
Marubi shares, why did you fall behind? The Red Star Capital Bureau will discuss the product end and channel end of the enterprise in detail.
(1)
In terms of products, the revenue is single, and the business is green and yellow.
At present, Marubi shares mainly have three brands, namely Marubi, Chunji and Love for Fire. Among them, "Marumi" has always been the main source of revenue for enterprises.
In 2007, Marubi Co., Ltd. launched elastin eye cream, shouting the classic TV slogan of "bounce off the crow’s feet"; Since then, enterprises have been eating the old money of "Marubi" eye makeup.
The financial report shows thatIn the first half of this year, the revenue of Marubi brand was 692 million yuan, down 16.83% year-on-year, accounting for 84.88% of the total revenue of the enterprise; In the first half of 2021, the revenue of Marubi brand was 832 million yuan, accounting for 95.48% of the total revenue of the enterprise.
In other words, the performance of Marubi shares has fallen sharply now because of the serious decline in sales of main brands. At the same time, the two brands "Chunji" and "Love Fire" have limited pressure bearing capacity, which makes it difficult for enterprises to hide their decline.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
As far as the "Marubi" brand is concerned, although it has been developed for more than ten years, the positioning of the product itself is still vague and embarrassing.
First of all, at present, the price of "Marubi" eye cream is generally between 348-498 yuan. For users with strong spending power, consumers prefer overseas high-end brand products such as L ‘Oreal and Estee Lauder. For low-and middle-consumption groups, the pricing of Marubi brand has no advantage in the face of explosive eye creams such as Betani and Polaiya.
Secondly, because Marubi focuses on eye care, compared with other care products such as facial care, the market share of eye cream is not large, and there is a problem of low ceiling.
According to the market intelligence data of Magic Mirror, during the June 18 event in 2022, the sales of eye cream products on Tmall platform was 773 million yuan, down 11.1% year-on-year, ranking ninth in the sales of TOP15 leaves in the beauty industry.
↑ Source: Magic Mirror Market Intelligence
On the one hand, the market space of eye cream is limited, and on the other hand, competitors are caught between the left and right. Under the double pressure, Marubi shares also began to seek the second growth curve of the enterprise early.
In 2007, Marubi Co., Ltd. launched the brand "Chunji" with the concept of nourishing skin with natural ingredients, positioning popular skin care, and targeting young women; In 2017, the company invested in the make-up market to add the brand of "Love Fire", positioning itself as a brand with light and luxurious Korean make-up and providing make-up products and services.
However, these two brands have not yet come out.
The first is the "Spring Festival". Before 2019, Marumi shares took "Spring Festival" as their key force point. Zhou Dongyu, Wu Jinyan and other celebrities have been invited to speak for them. The explosive variety shows "Let’s Love" and "Confess Now" also have the figure of "Spring Festival". However, the "Spring Festival" has never been able to open the market.
On March 12th, 2022, Wu Jinyan attended the meeting of new stars in the Spring Festival. According to vision china
But the financial report shows thatFrom 2016 to 2018, the revenue of "Chunji" brand accounted for 14.11%, 13.03% and 9.06% respectively, which contributed to the company’s revenue all the way down.
In this year’s semi-annual report, Marumi shares did not separately disclose the revenue of "Spring Festival". However, according to the performance estimates of Marumi and Love Fire, the revenue of "Spring" in the first half of this year did not exceed 25 million yuan, accounting for less than 5% of the revenue.
The "spring discipline" that was once pushed has now completely declined.
Judging from the performance of another brand "Love Fire", the financial report shows that "Love Fire" achieved revenue of 99 million yuan in the first half of this year, accounting for 12.08% of the total revenue. In the short term, Marumi shares may have pinned their hopes on "love fire".
However, from the product point of view, the hot products of "Love Fire" are only "PL can’t see/rub off the series of makeup", and the brand still has problems such as over-reliance on a single explosion, and the public awareness of "Love Fire" brand itself is not high.
Therefore, it is still too early to say that "Love Fire" will become the "revenue baton" of Marubi. After all, the brand itself has not gained a foothold in the market at present, and there is still a long way to improve brand awareness and create continuous explosions.
In general,The main reason why Marubi’s performance did not increase but decreased was that the sales of core main brands plummeted, and the other brands were not connected; On the cosmetics track, the excessively single revenue structure is doomed to make the company’s ability to resist risks weak.
(2)
From the perspective of channels: missing social e-commerce dividends
In addition to the unsuccessful layout of the product matrix, Marubi shares also have no advantage in channel development.
All along, Marubi’s sales model is mainly based on distribution model, supplemented by direct sales and consignment model. Distribution mode refers to the company’s downstream sales through distributors, such as daily chemical stores, department store counters, beauty salons and other online stores except the company’s direct online store channels; The direct selling mode mainly includes direct selling department store counters and direct selling online stores represented by "Marubi Tmall Flagship Store"; In 2016, Marubi Co., Ltd. began to develop a consignment model, mainly through Watson’s and RT Mart’s consignment company "Chunji" brand products.
According to the prospectus, when Marubi shares were listed, there were nearly 200 dealers and more than 15,000 retail outlets nationwide; In 2016, 2017 and 2018, the distribution income of enterprises accounted for 87.99%, 86.54% and 87.65% of the main business income of that year respectively.
However, the channel change of domestic cosmetics industry will soon follow.
According to Euromonitor data and Minsheng Securities Research Report, from 2010 to 2016, the beauty and skin care industry market in China was mainly driven by traditional e-commerce channels, and the marketing methods were mainly hidden TV commercials and celebrity endorsements. Since 2017, it has been mainly driven by social and live e-commerce channels, and the marketing method has changed to KOL (note: key opinion leaders. The concept of marketing is usually defined as: people who have more and more accurate product information, are accepted or trusted by the relevant groups, and have greater influence on the purchasing behavior of the groups) or KOC (note: key opinion consumers, corresponding to KOL). Generally speaking, it refers to consumers who can influence their friends and fans and produce consumption behavior. Compared with KOL, KOC has fewer fans, less influence, more vertical and cheaper advantages, and uses social media to achieve viral spread.
In other words, after 2017, the sales channels of China’s cosmetics industry, social e-commerce began to grab traffic dividends with some large e-commerce platforms, and the problem of Marubi shares was that they did not seize the channel dividends of this wave of social e-commerce.
The beauty of pills in hindsight,It was not until 2020 that online income exceeded offline for the first time. In the whole year of 2021, the online revenue of Marubi shares accounted for 59.54% of the total revenue, and the proportion of traditional channels was still as high as 40%.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
Compared with competitors, this "progress" of Marubi’s online channel may be more different.
The financial report shows that the proportion of online income of Polaiya jumped rapidly from 43.57% to 85.43% in 2018 -2021; Bettini’s online income accounted for 82.34% in 2021.
For Marubi, which started to spread word-of-mouth and plant grass with the help of Xiaohongshu, Weibo, Tik Tok and other platforms in 2021, obviously it missed too many opportunities.
(3)
The dividend fades, is there any chance?
Back to the marketing level, in the environment of social e-commerce, the era when enterprises can cover a large number of consumers by focusing on phenomenal TV programs is gone forever.
This also forces enterprises to carry out digital transformation and upgrading and carry out refined marketing.
On August 27th, this year, the use of raised funds and the realization benefits of raised funds investment projects disclosed by Marubi Co., Ltd. showed that the original raised investment projects "marketing network construction project" and "smart retail terminal construction project" were changed to "marketing upgrade and operation headquarters construction project".
According to the financial report, in the first half of 2022, the sales expenses of Marubi shares were 360 million yuan, a year-on-year increase of 14.30%; Among them, the advertising promotion fee reached 256 million yuan.
According to past data,From 2018 to 2020, the sales expenses of Marubi shares are all around 530 million yuan; By 2021, the sales expenses of Marumi shares have soared to 741 million yuan.
May 13th, 2021, Shanghai, China Meibo Fair, Marubi shares, Chunji skin care products. According to vision china
It can be seen that in the past year or two, Marubi shares are reorganizing their marketing layout on a large scale, but can Marubi shares really regain their confidence through marketing overweight?
On the one hand, judging from the actual revenue of Marubi in 2021 and the first half of this year, the increase in marketing did not bring corresponding sales results. In other words, users don’t seem willing to pay for it.
On the other hand, it is also worth noting that with consumers’ richer knowledge of social marketing, the conversion rate of social media marketing is gradually decreasing, and the marketing effect is not as good as before.
In the highly competitive beauty industry, it seems reasonable for Marubi to continue to invest in advertising promotion, but the key to the problem lies in how to lay out and put it in.
This is even more challenging for Marubi, which missed the market dividend and relied too much on the traditional marketing mode.
summarizeGenerally speaking, Marubi’s falling behind is not caused by a single factor: the core shortcomings such as single product, poor business, online weakness, brand imbalance, etc., all of which will continue to expand business contradictions and eventually form the current predicament.
Red Star Journalist Liu Mi
Editor Ren Zhijiang Editor Guo Yu
(Download Red Star News, and get a prize! )
Reporting/feedback

Fake outsourcing is really dispatched, and workers become "other people’s employees"

  editorial comment/note

  Honesty in the workplace is no longer a strange topic. Some employers falsely recruit, but they change their minds after sending the employment notice; When the probation period expires, people will be laid off; Failure to pay overtime pay and insufficient payment of social security fees make workers "very hurt". At the same time, some workers’ dishonest behaviors are frequently "spit out" by the unit — — Resume fraud, only to find that the ability is not competent after joining the company; Open a fake case to soak up sick leave, even maliciously sue after "flashing words", and play "professional labor touch porcelain" … … All these have cast a layer of "smog" over the workplace environment.

  With the rapid development of the national credit system, the role of "encouraging by keeping promises and punishing by breaking promises" has become increasingly prominent. We appeal that on the one hand, it is the key for enterprises to standardize employment, and at the same time, workers should also strengthen professional quality education. At the same time, relevant law enforcement departments should also strengthen cooperation and jointly increase the punishment for dishonesty. This edition has specially launched a series of reports on "Paying attention to workplace integrity", so please pay attention.

  Chen Jun (pseudonym) worked in tangyin county Branch of a communication engineering company in Henan (hereinafter referred to as "tangyin county Branch") for 18 years from 1999 to 2017, when he was awarded the opportunity to study abroad as an advanced company. If he hadn’t been killed by an accident during the visit, he might have continued to work in this enterprise — — As a "dispatcher".

  The embarrassment of this kind of labor status made Chen Jun controversial about the identification of his work-related injury and who should bear the responsibility for the work-related injury after his death. A recent survey by the Workers’ Daily reporter found that under the circumstances that the law strictly restricts the dispatch of labor, and it is clear that the number of dispatched workers used by employers should not exceed 10% of their total employment, some employers "use the name of labor outsourcing to dispatch labor", reducing the proportion of labor dispatched, evading legal responsibilities, and making workers the biggest losers.

  I have worked for 18 years and have been a dispatcher.

  In 1999, Chen Jun went to work in tangyin county Branch. He signed a labor contract with a labor dispatch company, and according to the labor dispatch agreement, he was sent to a communication engineering company in Henan to work in tangyin county branch.

  In June, 2017, Chen Jun was awarded a study abroad because he was commended by tangyin county Branch as an advanced individual in the "Spring Scale Breakthrough" labor competition. However, it happened unfortunately in this process, and Chen Jun died after being rescued.

  However, the process of identifying work-related injuries is not easy. The existence and relationship of a labor dispatch company, communication engineering company and tangyin county branch make Chen Jun’s family unclear. Who should he claim the treatment for work-related injuries?

  By inquiring about employees’ salaries and sign-in forms, Chen Jun’s wife and daughter found that Chen Jun signed labor contracts with labor dispatch companies, tangyin county Branch managed, assessed and fixed salaries for employees of the same nature as Chen Jun, and it was tangyin county Branch that established factual labor relations with Chen Jun.. Chen Jun’s wife and daughter believe that Chen Jun was "falsely outsourced and really dispatched" by tangyin county Branch.

  In reality, "fake outsourcing and real dispatch" does exist and is not uncommon.

  Because outsourcing can quickly reduce the proportion of labor and is easy to operate, some enterprises reduce the proportion of labor dispatch workers by "business outsourcing", but this outsourcing is not a standardized business outsourcing. For example, the employer outsources a certain business as a whole, and the unit that undertakes the outsourcing business is still the original labor dispatch company, and the workplace of the workers is still in the original unit, and it is still managed by the original unit. Its essence is still labor dispatch.

  "This kind of behavior called outsourcing the actual labor dispatch is considered as ‘ Fake outsourcing and real dispatch ’ 。” Xie Yanping, a lawyer at Beijing Daocheng Law Firm, said.

  Enterprises steal the column to deal with the new regulations

  Liang Yanling, a lawyer of King & Wood Law Firm, told reporters that labor dispatch is a supplementary form of employment, and its advantage lies in meeting the needs of employers in terms of flexibility and seasonality in employment. Since this form entered China, labor dispatch has been gradually adopted by some employers on a large scale, and even abused.

  The revised Labor Contract Law in 2012 imposed strict restrictions on labor dispatch. The Interim Provisions on Labor Dispatch, implemented in 2014, further clarifies that the number of dispatched workers used by employers shall not exceed 10% of their total employment.

  "Many enterprises can’t meet the conditions for using dispatch workers and can’t continue to use labor dispatch workers." Xie Yanping introduced that once the employing unit uses dispatched workers in violation of the scope prescribed by law, it is an invalid labor dispatch. In this way, it is "not cost-effective" for employers who bear the wages, welfare benefits and social security fees of workers.

  "Therefore, many enterprises think of using outsourcing to avoid the responsibility of the main body of labor dispatch. There is no provision for outsourcing employment in China’s laws. The employer believes that in the event of a labor dispute, the responsibility can be pushed to the outsourcing company. " Xie Yanping said.

  Liang Yanling introduced that under the background of the two-year transition period given by the Interim Provisions on Labor Dispatch, many enterprises have transformed the original labor dispatch positions into outsourcing forms.

  The definition of "outsourcing" and "dispatching" is not clear. Liang Yanling introduced that judicial practice is mainly based on the following considerations: the mode of employment management, that is, whether the employer has direct employment management for workers; The payment subject of labor remuneration, that is, whether the employer directly pays wages to the workers; Settlement method of contract fees, that is, based on service personnel or service results; Whether the contractor has the qualification of labor dispatch, etc.

  Workers become the biggest losers.

  "Fake outsourcing and real dispatch" can not only avoid the restrictions on the proportion of use, but in Xie Yanping’s view, employers can also avoid signing open-ended labor contracts.

  Under the relationship of "fake outsourcing and real dispatch", workers become the biggest losers. Xie Yanping explained that the qualifications of outsourcing companies are mixed, and workers may be hindered by the low registered capital of outsourcing companies when defending their rights, but there is no legal basis for finding employers to bear joint and several liabilities.

  In the case of Chen Jun’s identification of work-related injuries, Xie Yanping believes that no matter how many unit entities appear in the middle, Chen Jun’s work place and work content have not changed, but it is precisely because of the appearance of these entities that his identification of work-related injuries has been blocked. Even if the work-related injury is finally identified, the workers will be exhausted because of the long litigation period.

  "From the description of the case and the evidence provided by Chen Jun’s family, it can be seen that tangyin county Branch is actually the main body that forms the closest employment relationship with Chen Jun." Xie Yanping said, "In fact, tangyin county Branch is the party with the least risk, and the people who serve it have also been transformed into ‘ Other people’s employees ’ It is also difficult to determine the responsibility for an injury. "

  In practice, many workers only pay attention to the wage standard and the place of work, and pay no special attention to what kind of employment they belong to. They even don’t know what the contract is because they don’t know the law, and they don’t realize it until a dispute occurs.

  Therefore, Xie Yanping suggested that workers should keep their eyes open in the process of job hunting and providing labor, and should distinguish whether it is labor dispatch or business outsourcing from the aspects of management subject, compliance with rules and regulations, and assessment.

  From the management subject, labor dispatch is managed and supervised by the employing unit, while outsourcing is managed by the outsourcing company, and the employing unit does not manage it; From the point of compliance with rules and regulations, labor dispatch requires workers to accept the management of the rules and regulations of the employer, but there is no requirement in business outsourcing; From the assessment point of view, in labor dispatch, employers can assess the working ability and performance of workers, while outsourcing focuses on the work results, so the units they serve do not assess the workers who provide services.

  Xie Yanping reminded that if workers find that their unit is not really outsourced, they should keep relevant evidence of accepting the employment management of their unit, so as to use it when confirming labor relations with the unit and demanding payment of various compensations and compensations in the future.

Butterfly Change of Puhe Reservoir in Baoding, Hebei Province: A whole game of chess with clear water in one reservoir.

    In September, the "green gauze tent" filled the vast central Hebei plain, and the waterfall river in Xushui District of Baoding City, Hebei Province shuttled through it like a blue belt, flowing silently at the foot of Taihang Mountain, and meandering eastward into the algae pond on the westernmost side of Baiyangdian Lake.

    Overlooking the waterfall river, the water plants are swaying and the fish are shuttling. The breeze started at first, and the small waves jumped, which inadvertently alarmed a group of egrets foraging in the shallows. They flew up and then fell.

White spoonbill in waterfall river shoal

    Overlooking the mountains, the trees are lush and green, and the lakes and mountains are staggered and picturesque.

   Puhe Reservoir "Rebirth" with Water to Continue Homesickness

    Puhe Reservoir, located in Puhe Township, Xushui District, is the main stream reservoir of Puhe River, which was founded in 1958. Among the Eight Scenes of Xu Shui recorded in xushui county Xinzhi, there are three waterfalls, namely "Qingxi printing the moon", "watching fish on the bank" and "Changhong sunset". In 1980s, the reservoir area collapsed one after another, and the reservoir water decreased sharply every year. By 2008, the Puhe Reservoir had been exhausted. The beauty of water and grass is no longer there.

    Because of its remote location, harsh environment and backward infrastructure, the economy of the villages around Puhe Reservoir was once backward. "Young and middle-aged people go out to work, and most of the rest in the village are old people and women, with traditional agricultural cultivation as the main source of income." Mi Shiliang, secretary of the Party Committee of Puhe Township, said that the "presence" of Puhe Township in Xushui District at that time was very low.

Puhe Reservoir

    The ecological change of Puhe Reservoir began in 2018.

    Baoding, located in the hinterland of Beijing, Tianjin and xiong’an new area, is an important ecological barrier for Beijing, Tianjin and. In order to serve the construction of the new district, Baoding has launched an ecological defense war for Baiyangdian in an all-round way since 2018, and comprehensively implemented various comprehensive measures such as sewage treatment upgrading, rain and sewage diversion transformation, river ecological dredging, constructed wetland construction, abandoned mine restoration and treatment, and ecological water replenishment to promote the comprehensive management of the upper reaches of Baiyangdian. This has also revived the waterfall reservoir area that has been abandoned for more than 20 years.

    "The waterfall reservoir is connected to the main canal of the middle route of the South-to-North Water Transfer Project and connected to the waterfall river channel. Since 2018, the reservoir has been diverting clean water from the South-to-North Water Transfer Project to replenish water for Baiyangdian." Li Liu, director of the office of Xushui District Water Conservancy Bureau, said that in 2020, the waterfall river was identified as the normalized recharge channel of Baiyangdian Lake, and since April 2018, the cumulative ecological recharge to Baiyangdian Lake has reached 450 million cubic meters.

    "On the day of water release, the reservoir was surrounded by people." Xi Xiaoxian, a villager in Jiecun Village, Puhe Township, still remembers the scene of water coming from the reservoir area. In her view, the water attracted not only filled the waterfall river, but also continued the homesickness of the villagers.

   Pollution control and greening, rare birds "in the same box"

    In order to "prevent a drop of sewage from flowing into Baiyangdian Lake", the Xu Shui Municipal Party Committee and District Government has been steadfast in tackling tough battles such as pollution control, ecological restoration and greening corridors.

    "The stable effluent of sewage treatment plants can meet the third-class water standard, which can be used for farmland irrigation and livestock drinking." According to Liu Jianjun, general manager of Xu Shui Sewage Treatment Plant, the effluent standards of all sewage treatment plants in Xushui District have reached the discharge standard of Daqing River core area, and the daily sewage treatment capacity is 30,000 cubic meters.

    Li Liu said that from 2017, the district will comprehensively establish a three-level river patrol management system at district, township and village levels, actively carry out the special action of "cleaning up the four chaos" in rivers, improve the full-time management team of reservoirs, carry out joint law enforcement of water conservancy, public security, environmental protection and neighboring township governments, and promptly investigate and deal with acts that endanger the safety of reservoirs and destroy the ecological environment.

    In addition, in recent five years, Xushui District has completed 80,900 mu of afforestation, focusing on the construction of high-speed high-speed rail corridor and 500-meter forest belt around xiong’an new area, and built a green ecological barrier in the upper reaches of Baiyangdian Lake. The ecology of the waterfall river is gradually improving.

    Wild birds are an ecological barometer. In recent years, more and more wild animals around the waterfall river have come from generation to generation.

    "In 2019, the waterfall reservoir attracted swans. In 2020, crested pheasants, kestrels, mallard ducks and spoonbills began to gather here; In 2021, a large number of geese migrated; In 2022, the national first-class protected animal Great Bustard appeared … "Shi Jianfang is a bird photographer. From the autumn of 2018 to the summer of 2022, more than 80 species of birds were photographed in the waterfall river, including more than 10 species of national first-class and second-class protected animals. He witnessed the increasing number of birds in the camera.

Great bustard on the bank of waterfall river

   The mountains and rivers are treated together, and the barren hills are "covered with green and golden"

    Landscape ecology is an organic whole, and there is a folk saying: "Planting trees on the mountain is equivalent to building a reservoir."

    Shilongshan is located in the northwest of Xushui District, separated from the Puhe Reservoir by a dike. Due to the disorderly mining in the early years, the mountain was broken and the vegetation coverage rate was less than 10%. Since 2011, Xushui District has started the ecological restoration of Shilongshan through government-enterprise linkage.

    "We have invested more than 3 billion yuan, and it took more than 10 years to raise this riddled mine from the original 10% greening rate to the current 80%." According to Shi Jianguo, the person in charge of ecological restoration in Shilongshan, the project specially hired a team of experts from Chongqing to issue a mountain restoration plan, which greatly reduced the risk of geological disasters such as landslides, mudslides and dangerous rock collapses by cutting slopes and reducing loads, lattice slope protection and anti-slide piles, and fully combined with the trend of mountain topography, selected suitable vegetation types and reshaped the ecological environment.

    After 10 years of mountain management, the "scar" faded, and the barren hills were covered with green, quietly painting an ecological picture of green mountains surrounded by water and green waters.

    Nowadays, Shilongshan has not only become the ecological barrier of the waterfall river, but also become a leisure and holiday resort with the 8,000-mu waterfall river reservoir, including agricultural formats such as land grain painting and vegetable art garden, recreational formats such as caravan camps, unpowered parks and homestays, as well as labor and practical education bases for primary and secondary school students.

   Ecological resources become rich capital, and the integration of agriculture and tourism unlocks rural revitalization.

    The waterfall river ecosystem has gradually formed, and the local government has begun to introduce social capital and high-quality projects to explore green growth points and promote the integration of agriculture and tourism.

    On the south bank of the reservoir area, Baoding Haojing Tourism Development Co., Ltd. relies on the good ecology of Shilong Mountain and waterfall river to vigorously develop agricultural industrial clusters and develop green ecological products with local characteristics, such as Moushan dry valley, Busan millet and waterfall river sunflower oil crops. At the same time, the company actively cooperates with Hebei Agricultural University, a number of leading agricultural enterprises, livestock breeding enterprises, agricultural planting bases and family farms in various forms to promote the integrated development of agriculture and tourism.

    Industrial linkage development, stretching and improving related industrial chains, creating more business opportunities for local people and enhancing the economic value of the whole region.

    Mi Shiliang said that driven by leading enterprises, the employment problem of a large number of villagers around has been solved. With the increase of tourists, the villagers’ willingness to develop homestays and farmhouses has gradually increased. What makes Mi Shiliang more gratified is that he has recently received frequent consultation calls from investors. From the "small transparency" of "nobody cares", the waterfall river township has now become the "fragrant cake" in the eyes of everyone.

   The flourishing of landscape green culture leads to new kinetic energy for development.

    "The waterfall river with a long history is not only the old course of the Yellow River, but also known as Yishui in ancient times and belongs to Nanyishui. There are many cultural allusions and sites here. " According to Mi Shiliang, there are Yangshao Cultural Site, Busan Site of Huangdi Hefu, Chiyou Solitary Tomb of Hongtu Mountain and Yannan Great Wall Site around the Waterfall River.

    With the rejuvenation of the waterfall river, the waterfall river culture has once again entered the public eye. In December, 2021, Yannan Great Wall Site was selected into the list of "One Hundred Important Archaeological Discoveries in Hebei in a Hundred Years", which attracted a large number of cultural relics workers, historical and cultural enthusiasts and tourists to "punch in".

    The ecological restoration of the waterfall river has activated the historical context. On the other hand, the prosperity of culture has also injected new development momentum into the waterfall river. On September 8th, the Waterfall River Ecological Leisure Resort made a stunning appearance at the 5th Cultural and Tourism Industry Development Conference in Baoding, opening a new historical chapter.

    One son falls and is full of vitality. The ecological restoration of the waterfall river has revitalized the local agriculture and culture, created a "waterfall river ecological leisure resort" with rich landscape and rhyme, and promoted the integration and development of the "agricultural tourism" industry. The green mountains and green hills are changing to "Jinshan Yinshan".

Folk custom welcomes the Spring Festival | The correct way to open New Year’s Eve.

  Young people are known as ripe crops, and they are ripe every year, so they think they are old names.

  New Year’s Eve is extremely important for Chinese. People who have been busy for a year have ushered in the reunion of their loved ones on this day, and at the same time, they are eating a sumptuous New Year’s Eve dinner and having a happy family.

  New Year’s Eve, also known as New Year’s Eve, New Year’s Eve, New Year’s Eve and Big Dark Day, is the last night of the lunar year, that is, the night before the Spring Festival. Because New Year’s Eve often falls on the 29th or 30th day of the twelfth lunar month, it is also called New Year’s Eve. In 2024, New Year’s Eve falls on February 9th, and the 30th day of the twelfth lunar month is the last day of the lunar year.

  Hundred years first, four seasons spring first. "New Year’s Eve" means that the old year will be removed this evening, and the new year will be replaced tomorrow. According to "Lu’s Winter in Spring and Autumn", the ancients used drums to drive away the "ghost of plague" on the day before the New Year, which is the origin of the "New Year’s Eve" festival. It is said that the earliest mention of the name "New Year’s Eve" is the historical records such as "Local Customs" written by Zhou Chu in the Western Jin Dynasty.

  paste up Spring Festival couplets


The picture shows the Spring Festival couplets to welcome the New Year. Photo: Wu Lingxuan Source: People’s Daily Online

  Spring Festival couplets are usually composed of a couplet and a horizontal batch, which is an important carrier and manifestation of Chinese Spring Festival folklore and the most representative language landscape during the Spring Festival. The neat and concise Spring Festival couplets express the people’s good wishes to ward off evil spirits and welcome the new year, adding a strong festive atmosphere to the Spring Festival and showing the unique charm of Chinese.

  Burning firecracker


The picture shows firecrackers on New Year’s Eve. Photo: Wang Zhilin

  During the Spring Festival, Spring Festival couplets and door gods are posted around the country to pray for blessings, and firecrackers are set off to drive away the "Year Beasts". People greet the New Year in the crisp and loud firecrackers.

  lucky money


The picture shows the age-old red envelope Source: Zhongxin. com

  Traditionally, during the Spring Festival, the red envelopes distributed by elders to the younger generation after 0: 00 pm on New Year’s Eve are called lucky money, which means to bring them blessings and good luck in the new year.

  Eat new year’s eve dinner


The picture shows a sumptuous New Year’s Eve dinner Source: Xinhuanet

  The annual flavor, grand and familiar, is deeply hidden in every ceremony in Chinese at the end of the year. New Year’s Eve, also called "Family Fun", is a family banquet that people attach great importance to. A family reunion banquet symbolizes auspiciousness, wealth, perfection and reunion.

  Watch the Spring Festival Gala


The picture shows the 2023 Spring Festival Gala Source: CCTV

  Watch the Spring Festival Evening and welcome the new year. This is Chinese’s unique romance on special days. In one program after another, people push cups for a change and laugh, and the new year is ushered in at 0: 00.

  Longteng shengshi celebrates reunion, and auspicious things fly all over the sky on New Year’s Eve.

  Dragon and tiger leap to welcome the new year and send wishes on New Year’s Eve.

  At this moment of bidding farewell to the old and welcoming the new, I wish you a dragon and horse spirit to welcome the new year.

  Tashildler!

  (Tibet, China Net Comprehensive/Wang Zhilin)

During the third "Belt and Road" international cooperation summit forum, traffic control measures will be taken on some roads.

  CCTV News:According to "Beijing Traffic Police" WeChat WeChat official account news, the third "Belt and Road" international cooperation summit forum will be held in Beijing from October 17 to 18. In order to ensure the safe and smooth activities, some roads will take relevant temporary traffic management measures.

  The traffic control department will make every effort to strengthen the traffic guidance and maintenance around the event venue, encrypt the frequency of traffic warning information, and minimize the impact on social traffic.

  Please pay attention to the road information, arrange the travel time, driving route and transportation mode reasonably, and give full understanding and strong support.

  1. From 18: 00 on October 14th to 24: 00 on October 18th,Tianchen East Road is from the intersection of National Stadium North Road and Tianchen East Road (excluding) to the intersection of Datun Road and Tianchen East Road (excluding), and Tianchen West Road is from the intersection of National Stadium North Road and Tianchen West Road (excluding) to the intersection of Datun Road and Tianchen West Road (excluding). Vehicles and pedestrians are prohibited from passing. Vehicles and pedestrians passing by can bypass Beichen East Road and Beichen West Road.

  2. From 12: 00 on October 18th to the end of the activity on October 18th,National Stadium North Road is east-west from the intersection of Beichen West Road and National Stadium North Road (excluding) to the intersection of Hujing East Road and National Stadium North Road (excluding), and Datun Road is east-west from the intersection of Beichen West Road and Datun Road (excluding) to the intersection of Hujing East Road and Datun Road (excluding). Vehicles and pedestrians are prohibited from passing. Vehicles and pedestrians passing by can bypass Beichen East Road, Beichen West Road and Kehui South Road.

  According to the requirements of the Notice, the public transport department has released a message, passing through Datun Road.There are 8 lines including 311, 319, 379, 450, 466, 484 and 695.Take measures to bypass the station.

  This year marks the 10th anniversary of the "One Belt, One Road" initiative. In order to do a good job in the traffic security of the "One Belt, One Road" summit forum, ensure the safety and smoothness of the traffic at the venue, and at the same time take into account the social traffic, the traffic control department will scientifically arrange, finely organize and coordinate the promotion, and adhere to the activity traffic and social traffic."With planning, deployment, command and operation"We will do our best to strengthen the traffic guidance and maintenance around the event venue, and encrypt the frequency of traffic warning information through traffic broadcast, "Beijing Traffic Police" Weibo, outdoor display screen and navigation platform, so as to ensure the safety and smoothness of the event and minimize the impact of the event traffic on social traffic.

  Please give full understanding and strong support to the general public, and hope that the citizens and friends will travel before.Pay attention to the tips issued by the traffic control department and choose reasonable travel time, mode and route.. Actively cooperate with and seriously abide by temporary traffic management measures when traveling.Try to avoid control time and road sections., fully display the good image of the capital’s hospitality, civilization and courtesy, and jointly create a safe, smooth and civilized traffic environment.

China Baowu Taigang Group launched two new stainless steel products in the world-State-owned Assets Supervision and Administration Commission of the State Council

High-end electronic products such as mobile phones will become more intelligent, lighter and more durable because of China Baowu’s steel products. On May 12th, two new products, 0.07mm ultra-flat stainless steel precision strip and stainless precision strip with no texture surface, were launched in the world by China Baowu Taigang Group.

The world’s first 0.07mm ultra-flat stainless steel precision strip is the key structural component of mobile phones-backlight material. With the rapid development of 5G communication technology, the lightweight of backlight materials has increasingly become a new development trend, and the demand for developing a new generation of backlight materials is increasingly urgent. Many mobile terminal brands at home and abroad have put forward new and more demanding requirements on flatness, strength and magnetism of stainless steel strips for mobile phone midplane, camera base and other internal components. Aiming at the market opportunity, TISCO has successfully developed a whole set of process technology after one year of tackling key problems. The flatness of the plate is below 0.1mm/m and the strength is above 1200MPa, achieving the goals of ultra-thin thickness, ultra-high strength and ultra-flat plate shape. At present, the product has entered the mass production stage and has a good market prospect.

Non-textured surface stainless precision strip steel is an advanced stainless steel material with high surface grade, which is developed and produced to solve the problem that the clarity of micro-two-dimensional code sprayed on conventional cold-rolled surface parts of stainless steel can not meet the requirements of intelligent identification in the intelligent manufacturing process of internal structural parts and components of high-end electronic products. Non-textured surface stainless precision strip steel greatly reduces the difference of transverse and longitudinal roughness and glossiness of the surface of stainless precision strip steel, realizes the high consistency of the surface, and solves the problems of identification and identification of parts processed by electroplating and spraying in the deep processing of strip steel. At present, it has passed the product application test of well-known enterprises and entered the mass production stage.

[Editor: Zhang Sijia]

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Lexus RX price reduction news in Chengdu, the reserve price 355,000! Quantity is limited

[Autohome Chengdu Promotion Channel] brings you real-time car market trends. At present, the high-profile luxury SUV is holding a grand promotion in the Chengdu area. Car buyers can seize this rare opportunity to enjoy a car purchase subsidy of up to 50,000 yuan, further lowering the original starting price 355,000. Friends who want to experience the charm of this luxury model for themselves and get the best price, be sure to click the "Check the car price" button in the quotation form to seize this wave of attractive discounts!

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

As a representative work of luxury mid-size SUVs, the exterior design of the Lexus RX shows the elegance and power of the brand. The front face features a signature spindle-shaped grille, which is exquisite and atmospheric, and the sharp LED headlights give the vehicle a strong visual impact. The body lines are smooth, combined with the tough waist line, showing the perfect fusion of luxury and sports. The overall style is both luxurious and sporty, attracting many eyes whether it is urban driving or off-road exploration.

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

The Lexus RX catches the eye with its refined side design, with a body size of 4890mm x 1920mm x 1695mm and a wheelbase of 2850mm, which provides plenty of interior space for passengers. The side lines are smooth and dynamic, showing the elegance and power that Lexus has always had. The tire size is 235/60 R19, and the front and rear tire specifications are consistent. The choice of tires not only guarantees driving stability, but also coordinates with the body proportions. With a unique rim style, it further enhances the overall visual effect of the vehicle.

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

The interior design of the Lexus RX highlights luxury and refinement. It uses an exquisite leather steering wheel, which not only feels comfortable, but also supports electric up and down + front and rear adjustment, providing the driver’s personalized needs. The central control area is equipped with a large 9.8-inch screen, which integrates multimedia systems, navigation and phone functions, making it easy to operate. At the same time, it also supports automatic speech recognition control, which is convenient for drivers to operate easily during driving. In terms of seats, imitation leather materials are used. The main and passenger seats are equipped with front and rear, backrest, high and low adjustment and waist support to ensure passenger comfort. The front row provides a wealth of USB and Type-C interfaces to meet the passenger’s charging and entertainment needs, while the second row of seats also supports backrest adjustment, which increases the flexibility of the riding space.

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

The Lexus RX is equipped with a 2.5L displacement four-cylinder engine with a maximum power of 139 kilowatts, providing a stable power output for the vehicle. The torque performance of this engine is excellent, reaching 241 Nm. With the E-CVT continuously variable transmission, the vehicle ensures smoothness and fuel economy in various driving conditions.

Summarizing the owner’s insights, he is full of praise for the exterior design of the Lexus RX, from the dazzling effect of supersonic quartz white paint to the domineering irregular rhombus air intake grille on the front face, to the smooth and powerful lines of the body, every detail exudes a king’s style. The owner also gave high praise to the full design of the rear and the recognition of the taillights. This undoubtedly reflects his deep recognition and appreciation of the exterior design of the Lexus RX, making this luxury SUV an ideal choice in his mind visually.

Xu Lin, President of Sailis Automobile Co., Ltd. (Rotation): Create a good new energy car in China and create a global smart car brand

Acceptance speech: 

I am very honored to be elected as the "Top Ten Influential People of the Year in Chongqing Manufacturing Industry". I would like to thank the leaders of the Propaganda Department of the Municipal Party Committee, the Municipal Economic and Information Commission, Chongqing Daily Newspaper Group and Upstream News for organizing this selection activity, and also thank the review committeeAll the experts have recognized me!

Last month, Jinkang New Energy Automobile Co., Ltd. changed its name to Cyrus Automobile Co., Ltd., the headquarters of Xiaokang Group and the related business clusters of Cyrus have moved to a new location, and our M5 has also achieved the fastest record of a new brand single model with "87 days of delivery breaking 10,000". These achievements cannot be achieved without the care and support of leaders and partners from all walks of life.

We will continue to focus on the development of high-end smart vehicles and contribute to the transformation and upgrading of Chongqing’s automotive industry and high-quality development! Thanks!

Car manufacturing: Sailis deploys two smart factories to develop new energy vehicles

On December 23 last year, Cyrus Automotive Co., Ltd. (hereinafter referred to as "Cyrus") officially launched its high-end smart car brand AITO, and the first model, the M5, was delivered in March this year. As of the end of May, the cumulative delivery exceeded 10,000 vehicles.

The M5 is manufactured at the Cyrus Liangjiang Smart Factory, which meets Industry 4.0 standards.

What standards is Industry 4.0?

Xu Lin said that the Cyrus Liangjiang Smart Factory put into use in 2019 has world-class high-standard intelligent manufacturing capabilities and has achieved a high degree of automation and intelligence. It has more than 1,000 intelligent machines, 100% automation of key processes, and 24-hour OurHours online inspection. It can effectively reduce labor costs while making manufacturing accuracy and product quality reach first-class levels. It was awarded the 2021 Chongqing "Lighthouse Factory".

In order to avoid the potential danger of battery pack operation at more than 300 volts UHV, the production modules in the battery PACK workshop of the factory are produced by fully automatic AGV unmanned, and the key welding process adopts the most advanced precision high-speed aluminum wire welding technology to achieve fully automatic online monitoring of welding.

"Such a factory guarantees fast production and high-quality delivery of our vehicles," he said. In addition to the Liangjiang Smart Factory, we are building a second smart factory in Phoenix, Shapingba District, which is also built according to Industry 4.0 standards. It is expected to be completed and put into use in the second half of this year, with a maximum annual production capacity of 150,000 units.

R & D: Huawei and Cyrus cross-border integration, creating three precedents

On May 29, the reporter visited the Xiaokang Group headquarters of the Shapingba District Enterprise Innovation Service Center.

New headquarters, new starting point.

"The relocation of the headquarters of Xiaokang Group and the related business clusters of Cyrus is a new development stage of a higher starting point for Cyrus Automobile, and a new starting point for Cyrus to become a global intelligent leader," Xu Lin said.

In December 2017, Xu Lin was transferred from the Chief Technology Officer of Xiaokang Group to Cyrus, and began the transformation from a traditional car track to a new energy vehicle.

Xu Lin said that unlike traditional cars and new Internet forces, Internet companies have certain innate advantages when entering the new energy automobile industry. First, they have their own technological attributes, and they have certain advantages and persuasive power in the intelligent level of vehicles, such as autonomous driving and intelligent cockpit. Secondly, many technology companies have their own relatively mature user circles and their own fans, making it easier to find their target audience after the vehicle is built.

Traditional car companies have a complete vehicle supply and production system, and the established brand reputation and vehicle performance experience, technical strength, and workmanship enjoy certain advantages.

At the same time, traditional car companies have accumulated years of experience in vehicle chassis, power, interior and exterior design, etc., and are quite mature in both tuning and design.

"Cyrus has a very good partner, which is Huawei," he said. Many people say that the cross-border integration of Huawei and Cyrus is a smart move. Combined with the strengths of all parties, it can become a global intelligent leader in the future. I agree with this statement.

The transformation of the new energy automobile industry has shown a trend of borderless integration, ecological development and mutual benefit are more important, and the cross-border cooperation between car companies and technology companies is bound to be further strengthened. The cooperation between Cyrus and Huawei is also the general trend, and the pragmatic value of "user-centered, quality first" is the consensus of the two sides to consolidate cooperation. In 2019, the two sides have already started cooperation.

At present, through the model of empowering each other and in-depth cooperation, Cyrus and Huawei have deepened cooperation in the field of intelligent end points around technology, products and channels, and jointly created high-performance and intelligent mobility solutions to integrate the digital world into every vehicle.

Both Cyrus and Huawei are "technology nerds" who focus on technology research and development. Huawei is a global leader in technological innovation and is committed to building a smart world where everything is connected.

Sailis also focuses on investment in research and development, holds more than 1,000 new energy-related technology patents, and is also the first enterprise in China to master the core three electric technology and has the qualification for new energy vehicle production. It is precisely because each other has the same pursuit in the technical field that the cooperation between the two parties is quite effective.

Huawei has more than 5,000 experience stores across the country, and also has 730 million stock of smart phone users, which can provide a huge traffic entrance for intelligent product sales.

"The cross-border integration of our joint business with Huawei has created three precedents," Xu Lin said. First, it has created a precedent for the deep integration of new energy automobile companies and ICT technology companies; second, it has created a precedent for cars to enter mobile phone stores for sales, achieving the world’s first technology brand and car brand channel interoperability; third, it has created a precedent for mobile phones and cars to be released together.

Planning: Qinjie M7 is about to be mass-produced, and more mid-to-high-end smart models will be launched in five years

Recently, the Cyrus Phoenix Smart Factory is working overtime for the final commissioning phase.

"The Wenjie M5 is produced in the Liangjiang Smart Factory, and the upcoming Wenjie M7 will be produced in the Phoenix Smart Factory," Xu Lin said. The Wenjie M7 is positioned as a "luxury smart large electric SUV" and will be officially released soon.

"For the upcoming mass production of the Wenjie M7, we have the solid foundation and good reputation laid by the Wenjie M5 before, and the technical support of Huawei. We think the future is promising."  

At present, Chongqing’s automobile industry is huge in scale and has outstanding industrial advantages. Sailis will actively respond to the strategy of building a world-class automobile industry cluster in Sichuan and Chongqing, closely follow the new round of scientific and technological revolution and the trend of "new four modernizations" of automobiles, and accelerate the digital transformation of enterprises.

"We will still adhere to the concept of technological self-sustainability, maintain an open and cooperative mindset, and actively cooperate with outstanding enterprises in the relevant chain to promote the optimization of the entire industrial chain and jointly promote the development of the new energy automobile industry," he said. He said that Cyrus will also firmly promote the mission of automotive energy transformation and create and enjoy smart mobile life, adhere to in-depth cooperation with Huawei, and strive to become a global smart car brand enterprise. In the next five years, we plan a variety of mid-to-high-end smart models to meet the needs of more users.

Xu Lin said that in the future, Cyrus will still be user-centric, defining car functions according to user usage scenarios, and defining configuration and technical solutions according to functions. At the same time, the car will be divided into hardware bases, software bases and application layers, and gradually realize "software-defined cars". Realize "hardware pluggable, scene programmable, ecological on-demand, and system self-evolution".