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A film called The Legend of Nie Yinniang has been approved.

　 　 1905 movie network news On December 23rd, the Film Bureau released the latest issue of the film script for filing and project announcement. Tang De International, New Yuan Ye, Hengye and other companies all exposed the latest projects, and Chopsticks Brothers’ new film "Fake Bodyguard" was also impressively listed. In addition, a film named "The Legend of Nie Yinniang" was officially approved, which has nothing to do with the film directed by Hou Xiaoxian.

Nie Yinniang attracted a follow-up work, Chopsticks Brothers’ new film named Fake Bodyguard.

　 　 Nie Yinniang the Assassin, directed by Hou Xiaoxian, has been filmed for many years and finally released this year. Although the box office performance is not good, the film is of excellent quality and has a high status in the hearts of fans. The film also won many awards such as best film and best director at the Golden Horse Award. Now, a film named "The Legend of Nie Yinniang" has been approved. The synopsis of the story is: in the middle of the Tang Dynasty, the buffer region was divided, and Nie Yinniang, a chivalrous woman, sacrificed herself and took care of the overall situation to protect Wei Bo from the war, thus writing an epic story.

　 　 Judging from the plot, although the protagonists are all Nie Yinniang, they are different from Hou Xiaoxian’s version, and some of them have deviated from the original trend and become more grand, even using the word "touching" to describe them. The filing unit of The Legend of Nie Yinniang is Zhejiang Dongyang Zhongguang Film and Television Culture Co., Ltd. Beijing Branch, but none of the production and distribution companies of The Legend of Nie Yinniang has this one.

Chopsticks Brothers’ New Works Exposed

　 　 Last summer, Chopsticks Brothers’ film was released in the mainland, and the box office finally exceeded 200 million. After that, the two have no new works. After the announcement of this project, their new film named "Fake Bodyguard" was also exposed. The screenwriter was Wang Terry, and the story took place in South Korea, but the protagonist was "three people in life service". It seems that Shawn and Wang Terry will invite others to star together this time. The synopsis of the story shows that the protagonists met the top killers when they came to Korea, which can’t help but remind people of the Korean killers played by Chopsticks Brothers in "The Raptors of Old Boys Crossing the River".

The Golden Horse Award for Best New Director Bi Gan’s New Work

　 　 In addition, Bi Gan, who won the Best New Director Award at this year’s Golden Horse Award, will also start shooting a film called The Last Night of the Earth, which is his second feature film.

New Yuan Ye will shoot the co-production "Never Tomorrow".

Hengye Film Co., Ltd. has opened three new plays in succession. New Yuan Ye will shoot the science fiction film "Never Tomorrow"

　 　 In the column of co-productions, there is a work in New Yuan Ye called "Never Tomorrow". In the film, the earth will lose its gravity, and all life is in danger of being pushed into the abyss of space. It is a science fiction film.

Tang De International will shoot Ghost Train.

　 　 Tang De International, a company that once invested in Jackie Chan’s new film, also released a new work "Ghost Train" this time. The screenwriter is Fuhai Yi, who once wrote a film starring Song Jia with Su Xiaowei. Most of the story of Ghost Train happened on the train, including the disappearance of the last carriage and the fact that it still runs without the front of the car. It is mainly thrilling.

　 　 In recent years, Fujian Hengye Film Co., Ltd. has released three new films at one time, namely "My Dad is a liar", "Evil Neighbors from Heaven" and "Wow! There is a demon, and the three films are of different types.

The "European Raiders" previously exposed by Yinrun was finally established.

　 　 As early as March this year, during the Hong Kong International Film Festival, Yinrun announced that it would launch "European Raiders", which was directed by Ma Chucheng, continuing the style of the previous "Raiders" series of films, with an investment of over 100 million yuan, and would invite first-line stars to star in it. By the end of the year, the film was finally approved. It tells the story of three bounty hunters. When they compete with each other, they are involved in European gangs, the CIA of the United States, the European Union’s anti-crime alliance and other organizations.

Many friends will pay attention to the gearbox, one of the three major parts of the car, when buying a car: what kind of gearbox is carried by the car? As many people know, the dual-clutch engine has a high failure rate because of its instability. At present, the gearbox with the highest transmission efficiency is the manual gear, but although the manual gear is good, it is still a little overwhelmed by the new era. Let’s talk about automation.

I comparison of advantages and disadvantages between AT gearbox and dual clutch gearbox

1. The service life of AT gearbox is longer.

This involves the structural principles of two gearboxes. AT gearboxes usually use hydraulic torque converters, while dual-clutch gearboxes usually use clutch plates. The biggest difference between these two gearboxes is whether their internal components are directly connected together, and they are usually divided into rigid and non-rigid.

Because of the internal structure, the wear rate of AT is much higher than that of AT. Generally, the service life of AT is about 100,000 kilometers, and there is no need for overhaul.

Moreover, in the case of modern traffic congestion, the dual-clutch gearbox will stop and go, shift gears frequently, and the wear will become bigger and bigger. Usually, it has to be repaired before it reaches 100 thousand kilometers, and even needs to be replaced with a new clutch, which is why its life will be shorter than that of AT gearbox.

2. The AT gearbox has better stability and lower maintenance cost.

In fact, this is related to its internal structure, one is non-rigid connection and the other is rigid connection. Moreover, the maintenance cost of at gearbox in the later period is relatively low, and it is usually only necessary to change the oil of the gearbox. Therefore, as long as the owner takes good care of it and does not drive too hard in daily use, there will basically be no big problem.

However, because the dual-clutch gearbox changes gears too many times, it will cause internal wear, and the cost of overhaul is very high. Moreover, the dual-clutch gearbox is different from the manual gearbox, and the manual gearbox is damaged. Just change a part or clutch plate, but the dual-clutch gearbox may have to be completely replaced.

Although powershift is more fuel-efficient, its maintenance cost will also affect its fuel consumption. This is not to say that you can’t buy a dry powershift. Just be careful when driving, and don’t drive too hard. If there is a traffic jam, you can also choose manual mode.

Second, AT gearbox has a better reputation.

These two transmissions have a history of more than 100 years, but their development processes are different. Since the AT transmission was invented, many people have improved it. Powershift, on the other hand, was widely used more than 30 years ago.

Therefore, the stability of AT gearbox will be better, the technology will be more mature, and the transmission efficiency of dual-clutch gearbox will be higher, but from the perspective of durability and economy, AT gearbox may have more advantages.

Before this, there was a data analysis. Through the summary of statistics and opinions about automobile gearboxes, it was found that seven of the top ten gearboxes with the highest complaint frequency were dual-clutch gearboxes, and only one of them was at gearboxes. Therefore, if we look at the stability and reputation of gearbox quality, AT gearbox may be better.

No matter what kind of gearbox it is, it has its own advantages and disadvantages. The most important thing is that the owner should avoid using violence and develop good driving habits when driving. Only in this way, the service life of the gearbox will be longer, thus reducing the maintenance cost. Both gearboxes have been precipitated by the market and have been continuously improved and optimized for several years. Therefore, the main reason lies in the good or bad driving habits.

　　　　It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.

　　　　Yili Yogurt, Jay Chou’s favorite endorsement in 2009.

　　　　Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.

　　　　The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.

　　　　Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.

　　　　Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.

　　　　In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.

　　　　Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.

　　　　Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".

　　　　From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.

　　　　One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.

　　　　Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.

Editor: Gao Song