Driven by market transformation, the new energy vehicle industry is experiencing rapid growth.
Relying on the advantages of early layout and technological evolution, Chinese brands are at the forefront of the automotive industry. In addition to entry-level cars and family cars, Chinese brands are making rapid efforts in the high-end new energy field and gradually widening the gap with overseas brands.
In this market context, many Chinese brands have taken advantage of the wind and embarked on their own path of new energy transformation.
Among them, Hongqi also officially announced the strategy of "striving for transformation to new energy vehicles" before, and as a hero of FAW Group, Liu Yigong is also personally at the helm of the brand’s new energy transformation process. At present, the Hongqi brand has not only released the "flag" high-end electric intelligent super architecture FMEs, but also uses the "flag wonderful wings" as the logo to show the pioneering characteristics of the Hongqi new energy sub-brand.
On the evening of March 20, the first new car of Hongqi New Energy sub-brand was also the first model released after Liu Yigong took the helm of Hongqi, and the Hongqi EH7 medium and large pure electric sedan was officially launched.
And this new car priced in the range of 229,800 yuan – 309,800 yuan has a new goal, that is to redefine the high-end pure electric market. Of course, in the product dimension, Hongqi EH7 also brings a lot of freshness.
Design technology is comprehensively new, and the "new red flag" is emerging
Unlike the traditional Hongqi luxury sedan, the new Hongqi EH7 does not have a sedate and solemn design.
Based on the new "natural and smart aesthetics" design concept of the Hongqi new energy sub-brand, the Hongqi EH7, a medium and large pure electric car, will be aimed at household consumer groups and young groups in a more lively and fresh style.
Specifically, the Hongqi EH7 adopts the One Box integrated body shape, which has a smooth body posture and presents a more agile and smooth beauty. At the same time, with details such as the smiling front face, hidden door handle, and wing rear, it also presents a youthful look while constructing a delicate and advanced sense.
However, while the Hongqi EH7 further exhibits a youthful and dynamic design, the size of the vehicle remains significant.
Its length, width and height measurements can reach 4982 * 1914 * 1490mm respectively, and the wheelbase can also reach 3000mm. In terms of space, it rivals mainstream C-class cars such as Audi A6L and Mercedes-Benz E-Class.
It is worth mentioning that, in addition to the new design, the Hongqi EH7 continues to make great efforts in technology.
On the center console of the new car, we can see a display system composed of two sets of LCD screens. The new smart car system, in addition to providing a rich network configuration, also innovatively designed the detail of "smart fun corner" to bring richer playability to the smart car.
When it comes to the intelligent driving configuration of vehicles, the new car provides consumers with an L2-level intelligent driving assistance system, which is sufficient to meet consumers’ driving needs for safety and convenience.
Constructed driving performance, Hongqi EH7 goes mainstream
For traditional car companies and traditional luxury brands, the difficulty in building new energy vehicles lies in the "core advancement" of the vehicle. Looking at the same price models of BBA’s three traditional luxury brands, it is almost difficult to see high-quality Sandian performance, and it is also difficult to obtain excellent driving control experience.
Under the leadership of Liu Yigong and other "Hongqi people", FAW Hongqi has successively completed the design and manufacturing of pure electric exclusive vehicle manufacturing platforms and self-developed systems. And Hongqi EH7 is the intuitive embodiment of these technical achievements.
Based on the Hongqi self-developed battery system, the CLTC mileage of the Hongqi EH7 long-life version can reach up to 820Km, ranking among the top in the same level. At the same time, the Hongqi self-developed battery system can achieve multi-scene safety without heat diffusion through physical protection and three-power management system two-way optimization. High battery life, high safety and high reliability, such a pure electric vehicle travel experience can be said to be relatively well built, which also brings the first-mover advantage to the Hongqi EH7 in the same market.
In addition, based on insights into the high-end pure electric market, Hongqi EH7 also has the strength of high performance and high handling performance. Its four-wheel drive version, with the blessing of front and rear motors, has a 3.5-second breaking capacity. And in terms of chassis, Hongqi EH7 is equipped with a front virtual kingpin double wishbone + rear five-bar suspension structure, and professional configurations such as Brembo brake calipers and iDCS autonomous continuous damping adjustable shock absorbers, bringing a heavy chassis texture and silky and precise control experience.
From the perspective of the core qualities of Sandian and chassis, the new car Hongqi EH7 is based on the system strength of FAW Hongqi and works at the root to construct product advantages that are difficult to be replicated by new forces and ordinary brands. It is also relying on the solid and reliable core qualities that Hongqi EH7 is also expected to redefine the medium and large luxury pure electric car, thus gaining new development opportunities in the market.
Write at the end:
Entering the second half of the competition in the new energy era, FAW Hongqi is competing with quality, technology and system strength under the leadership of Liu Yigong.
Through the new car of Hongqi EH7, we can see that the competitive thinking of Hongqi, a luxury brand in the field of new energy, is to achieve quality optimization and improvement with "long-term", and to create products with "high-quality experience" and "safe, reliable and solid". And this steady development thinking is exactly what is needed in this slightly impulsive "new car era".
