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Central Meteorological Observatory： There is still strong rainfall in Yunnan and other places, and there will be high temperature in parts of Huanghuai, North China.

　　CCTV News:The Central Meteorological Observatory issued a weather bulletin. It is estimated that there will be moderate to heavy rain in the central and western Yunnan and southeastern Tibet from the night of the 14th to the 15th, with heavy rain in the local area and sleet or snow in high-altitude mountainous areas. Details are as follows:

　　1. Moderate rain or heavy rain occurred in parts of Guangdong, Hainan and other places

　　During the day, moderate rain or heavy rain occurred in parts of southern Yunnan, southwestern Guangdong and southeastern Hainan Island, and local rainstorms (50-71 mm) occurred in Wanning and Qiongzhong, Hainan.

　　Second, the key weather forecast

　　1. There is still strong rainfall in Yunnan and other places.

　　From the night of 14th to 15th, there was moderate to heavy rain in central and western Yunnan and southeastern Tibet, with heavy rain in the local area and sleet or snow in high-altitude mountainous areas. In addition, from the 16th to the 17th, there were moderate to heavy rains and local heavy rains in southern Jianghuai, southern Jianghan, most of the south of the Yangtze River and northern South China. There are small to moderate rains in the south of Northeast China and eastern North China, accompanied by strong convective weather such as thunderstorms and strong winds.

　　2. There will be high temperature in parts of Huanghuai in North China.

　　From 15th to 17th, there was high temperature of 35℃ in southern Beijing, Tianjin, central and southern Hebei, central and western Henan, northern Shandong and other places, and the temperature in some parts of northern Shandong could reach above 37℃.

　　Third, the specific forecast for the next three days

　　From 20: 00 on May 14th to 20: 00 on May 15th,There are moderate to heavy rains in parts of southeastern Tibet, central and western Yunnan, and southwestern Sichuan. Among them, there are heavy rains (50-70 mm) in parts of southeastern Tibet and western Yunnan. There are 4 ~ 6 winds in parts of northeastern Inner Mongolia and Hexi in Gansu (see Figure 1).

Figure 1 National Precipitation Forecast Chart (20: 00 May 14-20: 00 May 15)

　　From 20: 00 on May 15th to 20: 00 on May 16th,There are moderate to heavy rains in parts of eastern Jianghan, northern Jiangnan, southeastern Southwest and southern Tibet, among which there are heavy rains (50-70 mm) in parts of eastern and southern Hubei and northern Hunan. There are 4 ~ 5 winds in parts of southeastern and northwestern Inner Mongolia, southwestern Heilongjiang, northern Zhejiang and southeastern Yunnan (see Figure 2).

Figure 2 National Precipitation Forecast Chart (20: 00 May 15-20: 00 May 16)

　　From 20: 00 on May 16th to 20: 00 on May 17th,There are moderate to heavy rains in the eastern and western parts of Northeast China, the eastern and western parts of Jianghuai, the northern and central parts of Jiangnan and southern Tibet, among which there are heavy rains (50-60 mm) in parts of southern Jiangsu, Shanghai and northern Zhejiang (see Figure 3).

Figure 3 National Precipitation Forecast Chart (20: 00 May 16-20: 00 May 17)

　　Fourth, the impact and concern

　　1. Pay attention to the strong precipitation in western Yunnan and southeastern Tibet on the 15th to prevent secondary disasters caused by local heavy precipitation;

　　2. Pay attention to the high temperature weather in North China, Huanghuai and other places from 15 to 17;

　　3.16-17 rainfall process and its influence in Jiangnan and South China;

　　4. Pay attention to the development trend of drought in Yunnan;

　　5. Spring ploughing and spring sowing meteorological service.

Listen to the marketing director of ＂roadside picnic＂： How to sell the magic film to the ordinary audience？

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

　

[Talking about the marketing tone]

　

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

　

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

　

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

　

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

　

[Talking about film arrangement]

　

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

　

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

　

Zi Shijun: Does this film have the action of "online distribution"?

　

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

　

[Talking about materials]

　

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

　

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

　

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

　

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

　

[Talking about cross-border]

　

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

　

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

　

[Talking about roadshows]

　

Zi Shijun: This roadshow is going well. How did you choose the route?

　

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

　

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

　

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

　

[Talking about derivatives]

　

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

　

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

　

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

　

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:


Do individual insurance companies play ＂tricky＂, ＂benefit farmers＂ or ＂pit farmers＂

　　Policy-oriented agricultural insurance is an important policy to benefit farmers by providing premium subsidies by the government to resolve agricultural production risks. However, the reporter took stock of the administrative punishment decisions made by local insurance regulatory bureaus in 2016, and found that individual insurance companies played a "tricky" role in agricultural insurance business, which led to the phenomenon of "benefiting farmers" in some areas.

　　Many farmers strongly appeal that the effect of the national policy of benefiting farmers should not be greatly reduced because of the illegal operation of individual insurance companies. Only by strictly investigating the "catty" in agricultural insurance and severely punishing illegal insurance companies and related responsible persons can the policy of benefiting farmers be guaranteed.

　　Several branches of PICC P&C Insurance in China were fined.

　　In 2016, several branches of China People’s Property Insurance Co., Ltd. were successively punished by the local insurance regulatory bureau for illegal activities in agricultural insurance business, which exposed all kinds of chaos in the current agricultural insurance field.

　　First, farmers were not paid according to actual losses. Typhoon Seagull landed in western Guangdong in September 2014, causing damage to some local rice and triggering insurance claims. In May, 2016, Guangdong Insurance Regulatory Bureau made an administrative penalty decision on Maoming Branch of China People’s Property Insurance Co., Ltd., because in this insurance claim, some rice insurance businesses of the company did not perform their compensation responsibilities strictly according to the actual damaged area of farmers, and there was an average compensation behavior.

　　Zhu Weizhong, director of the Property Insurance Supervision Department of Guangdong Insurance Regulatory Bureau, said: "In this case, the insurance company randomly selected 3-5 villages in each town, and 3-5 farmers in each village. According to the random inspection of farmers’ risk area and loss degree, the risk area and loss degree of farmers in the whole village were calculated, and the compensation was made accordingly. The village was not surveyed and the loss was determined according to the regulations."

　　The relevant person in charge of the Rural Insurance Division of China People’s Property Insurance Company Guangdong Branch said that the regulatory authorities punished the company mainly because the company did not strictly investigate the village and determine the damage to the households in this case, but only determined the damaged area and loss rate of the whole village according to the disaster situation of some farmers, and paid all the farmers who reported the case according to the loss rate.

　　The second is to compile false claims information. In September 2016, Henan Insurance Regulatory Bureau made an administrative penalty decision on Zhumadian Branch of China People’s Property Insurance Co., Ltd., and found that Zhumadian Branch of China People’s Property Insurance Co., Ltd. had an illegal act of compiling false claims data. The illegal facts are as follows: In the 12 peanut insurance claims and 32 wheat insurance claims of Zhengyang County Branch of Zhumadian Branch of China People’s Property Insurance Co., Ltd. in 2015, there was a problem that the same camera took photos in two different towns at the same time.

　　The administrative penalty decision issued by Jiangxi Insurance Regulatory Bureau in July 2016 showed that the Insurance Regulatory Bureau imposed administrative penalties on the related companies and their responsible persons in view of the irregularities of Wanzai Branch of China People’s Property Insurance Co., Ltd. and Yuanzhou Branch of China People’s Property Insurance Co., Ltd. in 2014, such as compiling false claims data in the course of agricultural insurance business.

　　The third is to expand the compensation fee to offset the premium. Hunan Insurance Regulatory Bureau made an administrative penalty decision on Lianyuan Branch of China People’s Property Insurance Co., Ltd. in May 2016. After investigation, it was found that the total amount of compensation for the six compensation cases of the company in 2014 with the number of CHSJ201443250300000205 was 66,492.9 yuan, of which 18,832.64 yuan was used to return the premiums that the village cadres should pay.

　　Where did the repeated illegal operations come from?

　　During the Twelfth Five-Year Plan period, China’s insurance service agriculture modernization achieved remarkable results, providing 6.5 trillion yuan of risk protection for 1.04 billion households and paying 91.4 billion yuan of compensation to 120 million households. In 2015, the main crops insured in China exceeded 1.45 billion mu, accounting for 59% of the national sown area. The average coverage rate of the three staple crops exceeded 70%, and 189 types of crops were insured.

　　Undoubtedly, agricultural insurance has made great achievements in leveraging social funds to effectively resolve agricultural management risks and support agricultural production. However, it should not be ignored that some insurance companies have repeatedly violated regulations, which has caused the phenomenon of "pit farmers" in some areas.

　　Maoming Branch of China People’s Property Insurance Co., Ltd. was administratively punished in May 2016, involving 121,700 mu of rice insured area and 21,300 mu of claims. For this compensation case, an expert’s appraisal opinion on the loss rate of disaster provided by Guangdong Branch of China People’s Property Insurance Co., Ltd. shows that the loss rate of yield per mu is 15%-23%.

　　The relevant person in charge of the Rural Insurance Division of China People’s Property Insurance Company Guangdong Branch said that in this case, the specific compensation standard for each mu actually paid to all farmers was: 400 yuan/mu ×100% (calculation standard of compensation per mu during the growth period) ×20% (average loss rate per mu) =80 yuan.

　　This means that in this case, the amount of compensation due to farmers whose actual loss rate per mu exceeds 20% is lower than the amount actually paid by the insurance company. By the same token, if the insurance company fabricates false materials and the loss degree is not determined accurately during the survey and damage determination, it will easily cause the amount that the insurance company should pay to be inconsistent with the actual compensation amount.

　　The relevant person in charge of the Rural Insurance Division of China People’s Property Insurance Company Guangdong Branch said that in this punished case, the company lacked the manpower for claim settlement, survey tools and on-site handling experience, so it could not effectively survey and determine the damage to households under the limitation of claim settlement.

　　Zhu Weizhong pointed out that in the catastrophe claims, the insurance company did not invest enough manpower and material resources to ensure that the claims process met the regulatory norms, which was the subjective reason for the illegal behavior.

　　The insurance company’s expansion of the compensation fee to offset the premium is related to the fact that the insurance amount of agricultural insurance does not cover the materialized cost and the farmers’ enthusiasm for participating in insurance is not high. The person in charge of an insurance company in Guangdong said that at present, the actual cultivation cost per mu of rice is about 1000 yuan, but the insurance amount of policy rice insurance is only 400 yuan/mu. In the event of a major disaster, calculating compensation according to the insured amount can not make up for the actual losses of farmers, resulting in low enthusiasm of farmers to pay premiums.

　　A village cadre who works as a part-time insurance coordinator in Guangdong said: "Some farmers, I can’t find anyone after riding a motorcycle for several times, and the money burned is more than the premium to be collected. Sometimes I would rather pay the premium for farmers." When the premium paid by town and village cadres is difficult to recover from farmers and cannot be reimbursed by insurance companies through normal channels, insurance companies and local town and village cadres often conspire to obtain compensation by falsely reporting or expanding insurance accidents, and then distribute the compensation again, some of which are sent to farmers and some of which are sent to town and village cadres to offset the premium paid before.

　　The weak management of the grass-roots team of agricultural insurance also leads to frequent violations of agricultural insurance. The reporter learned from the investigation at the grassroots level that the landing of agricultural insurance at the grassroots level mainly depends on township and village cadres. Most of these personnel lack professional knowledge and training in related insurance business, and there is a contradiction between the actual business level and the actual demand.

　　Agricultural insurance calls for innovation drive.

　　The reporter learned in some rural areas that in some places, young and middle-aged laborers go out to work, and most of the people left behind in rural families are old people, women and children. Most of the income from breeding is not the main source of income for families. Insured farmers pay little attention to agricultural insurance underwriting claims, and farmers’ awareness of rights protection is relatively insufficient.

　　Yi Jiaming, a big rice grower, pointed out that we should further increase the propaganda of agricultural insurance policy, continue to increase the amount of insurance, cover the materialized cost of agricultural production, improve the enthusiasm of farmers to participate in insurance, and increase the attention and supervision of claims. Insurance companies should also widely publicize agricultural insurance policies and agricultural insurance underwriting and claims information through radio, television, internet, SMS and other means to protect farmers’ right to know.

　　Zhu Weizhong suggested that the insurance regulatory authorities continue to focus on agricultural insurance compliance management, forcing insurance companies to increase resource input, improve business processes and standardize practical operations. At the same time, for the Pratt & Whitney insurance with a large number of insured households and a small average household area, as well as the claims for severe disasters such as super typhoon, the operating standards should be further refined according to the actual situation, so that insurance companies can make claims quickly, meet the needs of local governments and farmers, and meet the regulatory norms of agricultural insurance.

　　Insurance companies undertaking agricultural insurance business should speed up product innovation. At present, the underwriting of agricultural insurance is prone to moral hazard and adverse selection, and most of the losses are determined by manual survey, which is costly, difficult and inefficient, easily causing disputes and even damaging the legitimate rights and interests of farmers.

　　The relevant person in charge of the Rural Insurance Division of China People’s Property Insurance Company Guangdong Branch suggested that policy agricultural insurance should be gradually changed from traditional agricultural insurance to agrometeorological index insurance. "Agricultural meteorological index insurance only needs to pay compensation according to various meteorological data provided by local authoritative meteorological agencies, and there is no need to conduct house-to-house survey to determine losses, which will greatly reduce the management cost and operation difficulty of policy-based agricultural insurance and improve the efficiency of claim settlement." He said. (Odianqiu)

New entry-level version CLTC battery life 604km new Porsche Taycan rear drive version pre-sale 928,000 yuan

A few days ago, the new Porsche Taycan (parameters | inquiry) rear-drive version started pre-sale.The pre-sale price is 928,000 yuan.new carIt is an entry-level model with rear-wheel drive, which officials say provides better handling performance.

Autohome

Autohome

Autohome

The rear-drive version is consistent with the Taycan 4 in terms of appearance. The front is wide and flat, equipped with large air intakes below, and has a guide groove design on both sides, which has a good sense of movement. The side of the body is still a smooth and dynamic coupe shape, and the rear is equipped with a through taillight, which is further enhanced by the blackened surrounding design.

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Autohome

In terms of configuration, the new car comes standard with Porsche Sport Chrono components, BOSE surround sound system, comfortable entry and parking assistance system with panoramic images. The car offers localized applications such as QQ Music, and deeply integrates Apple CarPlay into the display and various functions. In addition, the new car comes standard with adaptive air suspension with dual cavity and dual valve technology.

Autohome

In terms of power, the new car adopts single-motor rear-wheel drive, with a maximum power of 408 horsepower, 0-100km/h acceleration of 4.8 seconds, and a maximum speed of 230km/h. The new car comes standard with 89kWh battery, energy recovery power can reach 400kW, and the maximum cruising range of CLTC comprehensive working conditions can reach 604km. (Text/Autohome Yan Huan)

Ningbo Asian Dragon price reduction is coming! Special offer 148,800, act quickly

[Autohome Ningbo Promotion Channel] Good news! Toyota, which has attracted much attention, is launching an unprecedented promotion in Ningbo. At present, this luxury mid-sized sedan is in the stage of price reduction promotion, and the maximum discount has reached an astonishing 45,000 yuan, which further reduces the already competitive starting price. The minimum starting price has been reduced to 148,800 yuan. This is undoubtedly a good time for consumers to buy a car. To seize this promotion opportunity and get a more detailed actual pickup price, please be sure to click the "Check Car Price" button in the quotation form, and let our professional team provide you with personalized car purchase advice and better car purchase price.

宁波亚洲龙降价来袭！特价14.88万，赶快行动

The exterior design of the Toyota Asian Dragon combines modernity and elegance, with a sense of power and fine detail on the front face. Its iconic air intake grille features a large-scale design with chrome trim, giving the vehicle a dynamic temperament. The body lines are smooth, and the overall style is biased towards luxury and business, showing Toyota’s persistent pursuit of atmosphere and comfort.

宁波亚洲龙降价来袭！特价14.88万，赶快行动

The elegant side of the Asian Dragon, with its 4990mm body length, 1850mm width and 1450mm height, creates an atmospheric and stable body ratio. The wheelbase is up to 2870mm, giving the car a spacious and comfortable ride space. The balanced layout of the front wheelbase of 1595mm and the rear wheelbase of 1605mm not only ensures driving stability, but also makes the body line smoother. The exquisite tire size 215/55 R17, with the dynamic wheel design, adds a sense of modernity and power to the Asian Dragon, and the side view does not lose the business temperament, but also the sporty style.

宁波亚洲龙降价来袭！特价14.88万，赶快行动

The Asian Dragon interior design pays attention to detail and texture, and its interior style blends modern and business atmosphere. The center console adopts a 10.25-inch high definition touch screen, and the interface is simple and easy to use, full of technology. Although the steering wheel is made of plastic material, it feels solid and supports manual up and down + front and rear adjustment, which is convenient for the driver to operate. In terms of multimedia and charging, it is equipped with Type-C interface, and the front and rear rows are each equipped with 3 and 2 USB/Type-C interfaces to meet the diverse needs of passengers. In terms of seats, comfortable fabric materials are used, and the main and auxiliary seats can be adjusted in multiple directions before and after, backrest and height, providing a comfortable riding experience for the occupants.

宁波亚洲龙降价来袭！特价14.88万，赶快行动

For the Asian Dragon series, it is equipped with a 2.0L L4 engine with a maximum power of 127 kilowatts and a peak torque of 206 Nm. This power unit is matched with the CVT continuously variable transmission (analog 10th gear), providing a smooth and efficient driving experience.

Summarizing the owner’s point of view, he is full of praise for the appearance design of the Asian Dragon, believing that from the stunning first contact to the current in-depth appreciation, the appearance of the new Asian Dragon will definitely attract attention. This model is not only visually impressive, but I believe that its appearance innovation will continue to satisfy more owners’ pursuit of beauty in the future.

Volvo is really a luxury brand for its quality and safety.

First of all, the quality of Volvo is good. I think the real owner has the most say. After a cursory look at the real owner’s answer below this question, I think I don’t need to repeat the answer. In short, I want to buy a car and go for a test drive first.

Let me briefly talk about some opinions about the rumors of poor quality.

First of all, it was mentioned that various votators on social media touted Volvo’s high safety, thus questioning exaggeration. There is no denying that Volvo can’t get away with it every time, but the root cause of many cases is that under a certain accident base, the number of times Volvo didn’t suffer too much damage in actual collisions must be better than other brands, so there will be so many cases. If it is said that touting one’s own advantages will also attract criticism, then I think the problem may not lie in Volvo products, but in people’s hearts.

Secondly, Volvo was under Ford in the past few years, and the problem of gearbox tuning has been criticized, which persuaded a group of car buyers. However, this problem has been well solved since Volvo changed the Aisin gearbox, and now Volvo’s power system is still very reliable.

Let’s take a look at Volvo’s new car quality ranking in recent years. Let’s first take a look at what this J.D.Power is. J.D. Power’s research is famous for its independence and objectivity, and it is one of the most professional and authoritative market research companies in the world. At the same time, J.D. Power has gained high recognition in the global industrial and commercial circles in terms of automobile customer satisfaction index, and its investigation and research strength in the global and China domestic industries is second to none.

In 2010, the first year that Volvo was bought by Geely, Volvo’s C70 was rated as the best compact luxury sports car by J.D.Power. Then in 2014,
(
get away
) also ranked first in the segment list of medium-sized luxury SUVs announced by J.D.Power. In the same year, Volvo pressed BBA to rank second in the quality list of J.D.Power luxury brands with the score of "45 cars per 100 cars", second only to Porsche.

Looking at the China Quality Research Report published by J.D.Power in 2021, Volvo ranks in the top three, second only to Hehe, which shows that Volvo has been doing this piece of quality with heart.

Finally, we talked recently about the XC40 pure electric ice-breaking experiment conducted by Volvo a few days ago. Although there may be moisture, we have to say that if you pull some new electric assembly cars to freeze at MINUS 20 or 30 degrees, can you drive them out or not? The XC40 pure electric energy frozen for 48 hours can show that Volvo not only passed the quality of oil cars, but also grasped the quality of trams in the process of electrification development.

In the final analysis, it is impossible for Volvo to have no quality problems at all, but most of them are harmless minor problems, which is one of the reasons why Volvo’s repurchase rate has been relatively high. Finally, I think non-car owners don’t have to worry about the quality of Volvo, but prospective car owners can buy it with confidence.

Li Ning’s revenue increased by 7% in 2023, and basketball running and fitness category contributed over 60%.

　　Li Ning’s performance in 2023 shows that the three core professional sports categories account for 64% of the total revenue.

　　In 2023, sportswear brand Li Ning released a performance report. The report shows that the group’s revenue increased by 7% year-on-year to 27.598 billion yuan; Gross profit increased by 6.9% year-on-year to 13.352 billion yuan, and the overall gross profit margin was 48.4%, which was consistent with the previous year. In addition, the profit attributable to equity holders of the Group was 3.187 billion yuan, the interest rate attributable to equity holders was 11.5%, and the net operating cash inflow increased by 19.8% year-on-year to 4.688 billion yuan.

　　Aspect 1: In terms of categories, the running water of the three core professional sports categories of basketball, running and fitness accounts for 64% of the total revenue, among which the running water and fitness water increased by 40% and 25% respectively, showing the important role and market growth potential of these three categories in Li Ning Group.

　　Aspect 2: In terms of sales channels, direct sales revenue has increased by 29%, and offline discounts have improved year-on-year. The annual wholesale flow achieved a low growth rate of 10%-20%, indicating that Li Ning maintained a stable performance in offline business.