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259,800 yuan, Hongmeng Zhixing’s first coupe SUV was officially listed.

From the press conference, Yu Chengdong always used "far beyond" to show Huawei’s ability to give the Smart R7, it can be seen how much Huawei attaches importance to this car. As a benchmark model, the starting price of the Smart R7 is 10,000 yuan more expensive than the main selling version of the Model Y, but in Yu Chengdong’s mouth, this is the experience of "buying at the price of Model Y".

Whether it is the standard full blood Tuling chassis (continuous variable damping shock absorber + air suspension), the new upgraded silk cloud seat, or the intelligent driving ability of the whole series of 800V and Huawei ADS3.0, Huawei uses such an intuitive stacking material to achieve the "million-level standard", which is not only an attitude given by Huawei in the increasingly crowded smart electric vehicle market, that is, it does not choose to reduce the distribution to participate in the invalid price war, but also a signal conveyed by Hongmeng Zhixing to the outside world, that is, the intelligent brand can no longer lose.

The two launches of the Smart World S7

Zhijie is the second brand to debut under Hongmeng Zhixing, and the cooperation between Huawei and Chery has attracted great attention from the beginning. First, after the great success of the Wenjie brand, the market and users are full of curiosity and expectation for every move of Hongmeng Zhixing. Second, compared with the first partner, Cyrus, Chery has more profound and mature experience in vehicle manufacturing and capabilities, as well as supply chain and channels.

Therefore, the first car S7 of Zhijie received 5,000 large orders on the day it was listed on November 28 last year, and it broke through 20,000 within 3 days. When everything was developing in the direction expected by Huawei, and it was thought that it would continue the brilliant record of Wenjie’s new M7, a series of rights protection incidents such as the owner’s "difficulty in picking up the car" and "eight deadly sins" continuously exposed on social platforms made this high-profile blockbuster model a target of public criticism. Subsequently, it was reported that the daily output of Zhijie S7 was only a few dozen units by Chery, confirming the delivery difficulties caused by the serious shortage of production capacity of Zhijie S7.

This wave of splashing heaven’s wealth did not catch, and it was also destined to be unfavorable for the intelligent brand.

According to third-party statistics, the delivery volume of S7 in December after the listing of 784 vehicles, and 113 vehicles in January 2024, which is too large a gap with the large order volume of the previous 20,000.

Although Yu Chengdong bluntly stated on the delivery difficulties of the Smart S7 at the Electric Vehicle 100 Forum in early 2024 that "the listing was delayed due to factory relocation and chip supply shortage", and Hongmeng Zhixing official also gave a compensation plan, for the Smart S7 users between November 28 and January 15, if the delivery is overdue, the owner will receive compensation of 200 yuan per day, up to 10,000 yuan, but such measures still failed to resolve the complaints and anger of the early users of the smart car.

For new car brands, the release of the hype PPT is just the first step. To compete for true skills, it depends on the delivery ability. To enable users to drive their favorite cars in the shortest possible time, they can form a word-of-mouth effect and promote the rapid development of new brands. If even the car cannot be delivered, what else can be said to become bigger and stronger?

Faced with the unfavorable public opinion that fell sharply from the peak of the listing, after four months to solve the production capacity problem, Huawei and Chery decided to re-list the smart world S7. This very rare practice in the car circle also caused a lot of onlookers. Has the second release of the car changed?

The starting price has not changed, but the price of the medium and high-end models has been reduced by 20,000, and the battery and battery life of the medium and high-end models have been improved. Yin Tongyue, chairperson of Chery, said at the second release that Chery’s current production capacity can guarantee "one car per minute", so that everyone can rest assured of the delivery ability of the Smart S7.

At first, the second listing still had some effect. The order volume in the first two months exceeded 5,000, but after that, it did not increase but decreased, from around 2,000 in June and July to 425 in August. Such results can only be said that the defeat of the Intelligent World S7 has been determined.

When it first went public last year, there was the huge traffic and popularity brought by the strong return of Huawei Mate 60, and the hard-to-copy user favorability and brand effect brought by the big sale of the new M7 to Hongmeng Zhixing. It can be said that "the right time, the right place and the right person" are all there, but it can only be blamed on the intellectual world for not seizing this rare opportunity.

By the first half of this year, the brand’s reputation will be gone, and the blessing of public opinion effect will be gone. Moreover, there is still such a traffic giant in the market, and the smart world S7, which is also positioned for the C-class car, has little market space.

Is Chery responsible?

The unfavorable start of Zhijie S7 did not continue the success of Huawei’s brand to Wenjie, and the appearance of delivery problems caused rumors that "Huawei and Chery" were at odds for a while.

During the period, Han Biwen, who was then the deputy general manager of Chery and the general manager of the manufacturing division, left. A screenshot of a chat circulated on the Internet showed that "Zhijie S7 is all Huawei’s, and no software version was handed over to Chery. Even the leader’s test drive was hand-brushed by Huawei engineers." The slow progress led to a delay in delivery, which led to the resignation of the leader in charge of the project.

Although Chery has refuted rumors that the departure of executives is not the reason for the cooperation project, the fermentation of rumors and the criticism of Huawei’s smart car model by car company executives in public have put Chery and Huawei’s smart project under tremendous pressure.

From a filing document issued by the Wuhu Public Resources Transaction Supervision and Administration Bureau, it can be seen that the construction of Jiangbei Intelligent Networked Automobile and Parts Industrial Park in Wuhu Economic Development Zone was completed on January 31, 2024. This factory is Chery’s Intelligent Networked Super Second Factory, which is used to produce Intelligent S7.

That is to say, before the Super Second Factory was officially put into production, that is, after the first release of the S7, the production of the S7 was placed in the Chery Super One Factory, which was mainly used to produce Chery’s own models, such as the Xingtu brand. One was an independent brand, and the other was a cooperative foundry brand, which could explain why after the first listing, the daily production capacity of the S7 was only more than ten units.

Although Yin Tongyue said at the press conference that "cooperation with Huawei is Chery’s first priority strategy", as an old car company with decades of car manufacturing history and experience, Chery’s cooperation with Huawei on intellectual projects cannot be completely as smooth as Cyrus and Huawei. The smart car model (i.e. Hongmeng Zhixing) requires car companies to hand over their "souls" to make Huawei’s technology more synergistic. This requires car companies to be willing to do "OEM" roles in cooperation projects, thus giving up a lot of car manufacturing and parts has the voice over, which will definitely affect the original good business operation model and interest chain within the car company.

Cyrus was willing to cooperate fully because Huawei’s appearance saved them from bankruptcy, while Chery’s market position and annual sales were beyond Cyrus’s reach, so it was naturally unwilling to cooperate in this relationship.

Therefore, from the intellectual world project, it reflects Chery’s internal two-party game of joining Hongmeng Zhixing, as well as Chery’s hesitation and infirmity in the direction of new energy transformation

Yin Tongyue also said that "if China wants to build a good car, it cannot do without Huawei. If China wants to change from an automobile power to a world power, it needs the blessing and empowerment of Huawei Hongmeng System." After the failure of the S7 in the intellectual world, I believe that Chery has also made a summary internally. The top management has set the tone and needs to convey this central idea step by step, and in the face of existing executives or departments. Collaboration interruptions or other impacts that will inevitably occur between existing channels, supply chains, partners, etc., this needs to be solved by Yin Tongyue.

Chery Left Behind

It is not an exaggeration to say that Zhijie is Chery’s only hope to enter the high-end market in the new energy transition stage.

The Chery Starway Interstellar Era ES, which is on the same platform as the Smart Era S7, was released last year following the Smart Era S7. It has sold a total of 3,666 vehicles in the nine months of its listing. This is obviously a failure for Chery, which hopes to open the entrance to the high-end new energy vehicle market in the Star Era.

When traditional car companies such as Geely and Changan launched their own new energy brands and gradually leveraged the market firmly occupied by fuel vehicles in the past with extremely high product power, Chery still did not have a new energy sequence that could bear the heavy sales responsibility except for Xingtu, Jietu and the fuel vehicles of this brand.

According to the data of the Passenger Association, the sales volume of Geely and Changan new energy models in 2023 was 487,000 and 474,000 respectively, while Chery was 128,000. Reflected in the product, Geely’s polar krypton and Lynk & Co are transforming very fast in pure electricity and hybrid respectively, and already have a large-scale sales system and market share. Even the newly hatched Galaxy brand has grown very fast in a year. On the other hand, Changan’s Avita, Qiyuan and Deep Blue brands are also launching new products in different sub-sectors, and sales are also good.

In contrast to Chery, if you ask what the best-selling model is, the answer will only be the same, Arrizo and the two brothers who left the fuel sequence, Chery is blank in the field of new energy. The main reason is that the transformation speed is slow, the product line is confused, and there are many internal disputes.

Chery only established four future brands in the new energy market at the beginning of last year as Chery, Xingtu, Jietu, and iCAR. This kind of response speed and execution are indeed in line with the fact that it is currently lagging behind in the new energy market. After establishing the four major brands for more than a year, only the Heshanhai car series has considerable sales, but it is only relative to Chery itself.

And the main reason for the good sales of these two brands is the low price. When other car companies add fixed labels to their respective new energy brands to strengthen brand recognition and guide users’ inertial thinking, in order to impact the high-end, Chery still does not seem to realize this importance in the transformation stage, resulting in the current impression of new energy brands to users is still vague.

Therefore, choosing to cooperate with Huawei to launch the Intelligent World brand is a big gamble for Chery and a necessary battle, which can not only help Chery quickly catch up with the rhythm of the new energy transformation stage, but also enable Chery to break through in the high-end market.

Before the launch of Zhijie R7, Yin Tongyue and Yu Chengdong jointly promoted the car booth many times, and it can be seen that both have high hopes for this car, which is not only related to Chery’s new energy transformation results, but also the driving force for Hongmeng Zhixing to continue to move forward. After solving key factors such as factory capacity and collaboration issues, R7 is also a key battle for the Zhijie brand. Whether Huawei’s strongest "stacking material" can work or not remains to be seen.

　　In 2009, Zhao Youting starred in his first TV drama "Ruffian Hero" and made his debut. Not only did he become a new idol with his handsome appearance, but he was also a rare actor. He won the Taiwan TV Golden Bell Award for Best Actor in one fell swoop. After that, Zhao Youting’s popularity was to marry the national Muse Gao Yuanyuan. Although his career development has been continuous in big movies, it has been tepid. The Xianxia drama "Three Lives, Three Worlds and Ten Miles of Peach Blossom" currently being broadcast on Oriental Satellite TV and Zhejiang Satellite TV is Zhao Youting’s first TV drama in seven years. A large number of audiences have turned to his fans again.

　　Zhao Youting is a star who has been underestimated for a long time. He has good looks and acting skills. When he encounters a character like "Ye Hua" with the name of "the most beautiful man in the four seas and eight wilderness", his ability can be suppressed first and then raised. At first, many book fans opposed him because he was not "beautiful" enough, and the styling effect was just passable. Disappointment boiled over. But Zhao Youting conquered the audience with his "micro-expression" acting. "No matter how ugly the styling is, I can’t help but fall in love with him." Fans also invented the new term "cosmetic" acting for him. In the interview, Zhao Youting is both upright and romantic. He keeps saying that "Ye Hua" is mushy, but his mouth is not the best love story in Gao Yuanyuan’s daily life.

　　"Cosmetic" acting, I take it as a compliment

　　Beiqing Daily: From the original unfavorable to the current hot circle fans, are they all expected?

　　Zhao Youting: I think I seem to be quite calm. Because the shape that came out at the beginning was indeed not as good as we expected, we also wanted to be very handsome and shock everyone, but maybe my own state that day was not so good, or the hair flying was not so wonderful or the light was not good, but it gave everyone a chance to complain, but I think it doesn’t matter, because I am still quite confident, whether it is for myself or for this play, I think everyone will like it after watching it, but now such a good result is indeed not predictable, thank you very much.

　　Beiqing Daily: How did you feel when you heard that your acting was called "cosmetic surgery" by the audience?

　　Zhao Youting: I still regard this as a compliment (ha ha), I quite like this kind of label, because I have never felt that my appearance is so high, and I am all down-to-earth and good at acting according to my own strength. I hope that what everyone sees is the hard work behind it and the presentation of the actual acting skills above, rather than saying how handsome or not.

　　Beiqing Daily: The script assigns this role to "the most beautiful man in the four seas and eight wilderness", and all the controversies about you before are also due to this. What are your thoughts on these nine words?

　　Zhao Youting: I do have a little resistance to the beautiful man part. If I really only play a very superficial handsome man, I feel that I am not so suitable. I think I am like this, I am very satisfied, but with the handsome guys in my mind, such as Takeshi Kanshiro and Takuya Kimura, it is obvious that I am more than one level away from them; and I don’t know the "skills" that handsome guys should have, the extroverted ones… But I read the script and read the novel, and I found that I like this book and this story, and I also like characters like Ye Hua and Mo Yuan very much, so I want to say that I will win with my acting skills. Because I really want to participate in this work, I will fight.

　　Beiqing Daily: Ye Hua’s greatest charm value is to say love words. Would you find this so mushy in life?

　　Zhao Youting: I really don’t say too many such mushy love words in my life. I believe no one can. Who would say anything in daily life, I am your heart, your liver, your baby sweet sauce, impossible, it’s too disgusting. But there is no way, there are needs in the book and the play. So every time Xiao Mi and I say these words, we need to go through some psychological resistance before we can slowly say them out so that we don’t laugh.

　　Beiqing Daily: Since "Ruffian Hero" became an instant hit, I have been making movies. Why did I take on a costume TV series this time?

　　Zhao Youting: I have been making movies in the past few years, but I have never set a limit. I did not say that I will only make movies and not TV dramas from now on. I have also read many scripts in the middle, and I feel good about it. But maybe the timing is not right or the schedule is not suitable, or else it is because I have very high requirements for the script, and I hope to work with like-minded partners, so when everyone’s pursuit and requirements for a play are unequal, it is more difficult to continue. So until now, I only took on the "Three Lives and Three Worlds" one. It is also because I found that the whole team I can talk to and have a tacit understanding. Everyone has very high requirements for this play, so I am very happy and feel that I can be very involved in this play.

　　"Ruffian Hero" regains fan pick-up treatment after seven years

　　Beiqing Daily: With the current popularity of this drama, you should already be able to feel the madness of fans, right?

　　Zhao Youting: I haven’t been harassed by fans, but now I will start picking up airports, which reminds me of the "encounter" when "Ruffian Hero" first aired. I am very grateful to them and thank them for their support. But I really don’t think I need to come to see me so hard, because I am like this, it is quite ordinary, so don’t give me gifts, write to me, I am very happy, don’t spend money. I have to worry about their safety when they come to the airport to pick up the plane, because they often take pictures without looking at the road, and often they almost fall or are in danger when going down the stairs, which I am still not used to.

　　Beiqing Daily: After seven years in the middle, there are fans picking up the plane again. Many stars will feel that this situation of regaining its peak is a bit slow. What do you think?

　　Zhao Youting: I don’t feel that popularity is coming slowly. Of course, we can’t be proud to say that I don’t care or anything. Of course, I care. Every work still hopes to be seen and loved by everyone. But I think these are all results. What I value more is a process – the process of filming, have I enjoyed it, have I given everything, and have I tried my best without regret? I believe that many films have achieved this. I have a clear conscience, and there is nothing I can do if everyone doesn’t like me, but I like it myself, and I think I have achieved what the director asked of me and the opponent’s actors expected of me.

　　Beiqing Daily: Your personal Weibo has suddenly become very active in the past half a month. Many netizens have joked that they have followed the fake account. Why?

　　Zhao Youting: Yes, because of the high attention recently, the company and everyone hope that I can post more Weibo to interact with netizens more. In fact, I am very happy. I am not a person who does not want to post Weibo or do not want to interact. I am not that mysterious. I hope that everything I send is unique or interesting and has content. So if I don’t have any content or anything to say, I would rather not send it. Because I don’t think it is necessary to send some photos of my personal life, it doesn’t matter what breakfast I ate or something. Let’s see if I can maintain such a frequency after this drama is over, but I guess not.

　　Washing dishes is my favorite chore

　　Beiqing Daily: Is Gao Yuanyuan also watching "Sansheng Sanshi" simultaneously?

　　Zhao Youting: Now we are watching with Yuanyuan. After the two of us finish our work, we sit in front of the TV and watch the updates on the Internet the night before, because sometimes we really can’t cooperate that night. It’s better to watch the updates on the Internet. Then I was scolded by my wife, because of the bad part for Susu (played by Yang Mi), there was a little low pressure at home those days, and my wife would think that I was too bad for Susu, how could I not understand women so well.

　　Beiqing Daily: You once said that the biggest symphony between Ye Hua and yourself is specialization. If you fall in love, you fall in love. Sansheng and Sansheng will not change. You also identified Gao Yuanyuan in this way?

　　Zhao Youting: I quite admire Ye Hua, and I certainly have the same attitude towards Yuan Yuan myself. Because I am a fan of "Friends" poisoning, I grew up watching "Friends". There is a paragraph in the middle that I don’t know if you have seen, that is, Chandler said there what his dream in life is. When a real girl appeared in front of him and said I want to be with you, Chandler said that I hope the answer is "I’m sorry, I’m married". I think this sentence is super man and super handsome, and I was moved by this sentence when I was a child.

　　Beiqing Daily: You said before that the whole family is chasing dramas. What do your parents and Gao Yuanyuan think of your performance?

　　Zhao Youting: Mom and Dad have responded very well to the current drama, and they all praised me for my good acting. Mom said proudly, Look, I said long ago that I should follow a TV drama, but you didn’t listen. It’s true, Mom is right. Seeing the intimate drama, Yuanyuan is fine. I think she has already entered the drama, and she can look at this thing from the perspective of an audience without investing too much personal emotion.

　　Beiqing Daily: In the play, a person takes care of a small group, skilled and well-organized, is he also very good at taking care of people in life? Can you cook yourself?

　　Zhao Youting: I am actually quite a lazy person in my life, and I am well taken care of by the people around me. My mother’s cooking is really superb, so I never have to cook. At most, I cook two dishes for my mother on Mother’s Day. My responsibilities at home are basically washing dishes. Washing dishes is one of my favorite household chores, and it is also the least burdensome and stress-free for me.

　　But will you take care of people? I don’t know either, because I think I’m pretty good at reading people’s words, so my care is not a very practical kind of cooking or doing things or something, maybe silently paying attention. Is this a bit like Ye Hua? I always see at a table who’s drink is gone, or who’s order hasn’t been served, etc. I like to pay attention to these things myself.

　　Everyone’s "birth" blessing, Yuanyuan and I have received it.

　　Beiqing Daily: You and Yuanyuan have been spawned by netizens, is it causing trouble instead?

　　Zhao Youting: It’s not that I mind, but I understand that everyone is very active in sending a lot of attention and blessings, and we have all received it. But there will still be an invisible pressure, thank you, stop reminding us. We know very well what we should do, we just want to follow our own pace.

　　Beiqing Daily: There are suddenly a large number of female fans in life. What is Gao Yuanyuan’s reaction? Will you be jealous?

　　Zhao Youting: Yuanyuan won’t do it. Yuanyuan is very generous and supportive. She also helps me adjust my mentality, including my lifestyle. I was originally a very simple actor and "a guy". I think it’s good that I can dress comfortably when I get on a plane, and I never feel that it is fashionable. But now that I have received attention, the studio will have some requirements for me, asking me to take care of some clothes and so on. I am a little difficult to accept and feel very troublesome. But Yuanyuan is still convincing me that this is inevitable. If you endure it, it will be better after this stage.

　　By our reporter, Yang Wenjie

　　Photo by Wang Hui