Smart speaker+smart computer+low-level assisted driving ≠ smart car

In modern society, "intelligence" seems like a false word. Many products that clearly advocate human-computer communication under the banner of intelligence will be embarrassed when they are actually used, but they will take you to McDonald’s, but they will take you to the cinema.

For example, a smart speaker in my house, I called it to play a popular song that young people like, but it played me a good luck …

Nowadays, many car companies also want to March into the field of intelligence, but in the end, it is "much cry and little rain", thinking that just installing a big screen on the car, plus a slightly retarded voice communication system and some irrelevant driving assistance is an intelligent car.

Stop it,Smart speaker+smart computer+low-level assisted driving ≠ smart car.

If you want me to say, to really understand smart cars, it is better to look at this car company-Changan Automobile. Although Changan Automobile currently holds more than 100 intelligent black technology technologies in three categories: intelligent interconnection, intelligent interaction and intelligent driving, it is not as simple as eating the cover in one car and going up to the fifth floor at one breath. If you want to find out, it is better to start with this year’s Guangzhou Auto Show.

At the 2018 Guangzhou Auto Show, Changan Automobile unveiled its latest smart SUV, which attracted a lot of attention. What is the charm of this car and Changan Automobile?

 

Killer 1: APA 4.0 parking service system that makes parking like playing a remote control car.

You know, the car we drive is not a remote-controlled car, and now the urban road situation is becoming more and more complicated. For every novice, parking is always their biggest headache. Even the old drivers who have been through the battlefield, I believe they want to shout "I won’t coach!" When they encounter complicated parking environment.

As the gospel to save the "parking difficulty", one-click parking has increasingly become a parking artifact that everyone relies on, and major manufacturers are also happy to carry this technology on their new cars and attract consumers’ attention as a gimmick.

 

The APA4.0 parking service system carried by Changan CS85 can realize the functions of actively searching parking spaces, one-button parking inside the car and remote parking outside the car, and is suitable for horizontal parking, vertical parking, diagonal parking and horizontal parking.

As long as the vehicle is close to the parking space, APA4.0 parking service system will turn on the parking space identification, and when the parking space is detected, the intelligent steering wheel will be turned on. The driver only needs to switch gears according to the instructions, and the car can be easily sent to the garage like a child playing with a remote control car. You know, this core technology of autonomous driving has already been launched in Chang ‘an New CS75 at the Beijing Auto Show in April.

Killer 2: IACC integrated adaptive cruise reaching L2 autopilot level.

"Intelligence" is not only "wisdom", but also reflects whether a car is "alert" in parking, and automatic driving assistance also needs to be fully armed.

As the backbone of the ranks of independent brands, Changan Automobile naturally lags behind others. The IACC integrated adaptive cruise carried by CS85 includes many intelligent driving functions, which can cope with a variety of car scenes. This system has already been carried on changan CS55 to meet consumers.

 

With the cooperation of ICA one-lane intelligent assisted driving, TJA traffic jam assistance system and other configurations, CS85 can automatically extend the middle of the lane, and if the road conditions are congested and the markings are unclear, CS85 can also start the automatic car-following driving mode, and make a series of complex behaviors such as intelligently manipulating the steering wheel, automatically slowing down, and recognizing the speed limit of the road, which greatly liberates the driver’s hands and feet and creates a relaxed and pleasant driving atmosphere.

Killer 3: the real "man-vehicle integration" TAI automobile intelligent system

Just like everyone’s requirements for mobile phones, not only high value and high performance, but also certain playability can highlight personality.

The new Tencent TAI car intelligent system can be said to push the playability of CS85 to another height. I believe that if CS85 car owners play their cars thoroughly in the future, they will be more willing to turn their cars into their own "internet addiction places".

 
TAI car intelligent system not only introduces Tencent’s massive advantageous content ecology, such as QQ music, Tencent Radio, etc., but also doesn’t leave behind the IP of online games like the glory of the king, which Wang Dajie’s second son likes to play most.

Another thing that is more enjoyable is that the CS85 LCD instrument panel and the color big screen are not only beautiful, but also can realize intelligent interaction with two screens. For example, information from all directions such as navigation, making phone calls and listening to the radio can be directly mapped from the central control big screen to the instrument panel, which will neither let us miss important information nor affect driving safety because of reading information. It can be said that people and vehicles are truly integrated, intelligent and practical.

 

Create a real smart car

When the intelligence of other car companies still stays in the stage of PPT painting sesame cakes or concept cars, Changan Automobile has put intelligent and practical technology on production models, setting a reference sample for the intelligent development of the automobile industry.

Looking at the whole large and medium-sized SUV market segment, it is really only exclusive to Changan that it can be equipped with two core technologies of autonomous driving and many intelligent interconnected systems at the same time, like Changan CS85.

 
In August this year, Changan Automobile announced the intelligent strategy "Beidou Tian Shu Plan", which clearly described the bright future of automobile intelligence to the general public. (Now, it seems that there is finally a car company that is not just drinking too much and bragging. )

In Changan Automobile’s view, with the upgrading of driving demand, experience has increasingly become the focus of consumers’ attention. Just as the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the insufficient development of imbalance, consumers need safer, more comfortable, more convenient, communicative and personalized cars to meet the consumption upgrade.

In the future, cars will change from vehicles to large-scale intelligent terminals, and at the same time, new business models featuring "sharing and electrification" are accelerating. It is estimated that by 2020, the proportion of intelligent networked new cars will reach 50%, and by 2025, it will reach more than 90%. The automobile industry will fully enter the era of "no network, no wisdom and no car".

 
Intelligentization is actually a rare opportunity for China brand which started relatively late and has insufficient profitability. Therefore, only by quickly laying out the industrial chain, core technologies and innovating business models can we build an integrated long-term competitive advantage.

It is the opportunity and challenge of intelligent future that gave birth to the Beidou Tian Shu Plan of Changan Automobile. Changan Automobile will provide customers with a "four-hearted" intelligent mobile experience with peace of mind, happiness, intimacy and peace of mind, and create a better travel life.

 
In the field of autonomous driving, Changan Automobile has created a number of firsts: the first to realize the 2000KM unmanned driving test, the first to realize the mass production of the core technology of autonomous driving APA4.0, the first to realize the high-level automatic parking function of APA6.0, the first to realize the mass production of the core technology of autonomous driving IACC, the only China automobile enterprise in China to obtain the road test license of smart cars in China and the United States, the first L4-level autonomous driving public display, and the first to realize the L4-level semi-open park in China.

 
As can be seen from the debut of Changan CS85, Changan Automobile is creating new miracles.

"Shangri-La" plans to make efforts in the field of new energy.

Facing the growing new energy market, Changan Automobile sized up the situation and released the new energy strategy-Shangri-La Plan in 2017.

 
The "Shangri-La Plan" includes four strategic actions: 100 billion actions, 10,000-person R&D, partnership plan and ultimate experience. The goal is to complete the construction of three special platforms for new energy by 2020; By 2025, the traditional fuel vehicles will be completely stopped to realize the electrification of the whole spectrum of products.

By 2025, more than 100 billion yuan will be invested in the whole industrial chain to build an open and win-win industrial ecosystem and create a new energy vehicle with high quality and pleasant experience.
 

Then, Changan Automobile launched brand-new products such as CS75 PHEV, New Benben EV360 and Yidong EV460 non-stop.

At this year’s Guangzhou Auto Show, the first pure electric hatchback sports car, Yidong ET, was unveiled, realizing the full coverage of electrification in the market segment. Within a year, even pushing a variety of new energy vehicles, we can really see Changan Automobile’s determination and courage in the new energy market.

The director has something to say:

For Changan Automobile, CS85 is an important step towards intelligent transformation. Only such car companies that dare to innovate, are good at research and development, and are good at cooperation can truly push China’s automobile industry to the world.

Remember to like it!

Military newspaper articles talk about soldiers’ live broadcast: confidentiality first and will explore and spread the image of soldiers

  Topic backgroundIn 2013, the domestic online live broadcast platform began to rise; In 2015, there were nearly 200 online live broadcast platforms with 200 million users. With the popularity of 4G and wireless networks, the habit and demand of netizens watching videos on the mobile Internet are being cultivated, and everyone can become a "live car". Some media said that the "national live broadcast era" is coming.

  With only one smart phone and one software, life in the military camp can be "broadcast live". Going back ten years is unimaginable for many people. As smartphones enter the military camp in an orderly manner, the "mobile phone live broadcast" platform has also been favored by many officers and men. At the same time, the live broadcast has also brought new problems and challenges to the army management. Facing the "mobile phone live broadcast fever", a recent experience of a regiment of the 14th Army of the Army may bring us some enlightenment.

  phenomenon

  "Push-ups" on the live broadcast platform

  At the beginning of June this year, Xiao Wang, a noncommissioned officer of a regiment of the 14th Army of the Army, downloaded a mobile phone live APP and registered an account during his vacation. Every day, he does push-ups, singing and other programs. In less than a month, the number of fans has soared from zero.

  After returning to the team, Xiao Wang’s "live broadcast" was interrupted. I can watch my account constantly "dropping powder", and Xiao Wang is a little anxious. One weekend, Xiao Wang resumed the long-lost "live broadcast". After the company cadres found out, they immediately stopped.

  Coincidentally. Xiaoshi, a battalion secretary, likes playing games since he was a child. He was a "game anchor" when he was in college. Last year, after re-using his smartphone, he joined the "live broadcast" of the game, and sometimes used the weekend to anchor online game competitions. Once, a fan guessed Xiaoshi’s military status in the live broadcast and asked him about the army. Xiaoshi suddenly became alert and stopped the live broadcast.

  It has been found that many officers and men use the "mobile phone live broadcast" platform one after another, which makes the first battalion pay attention to this issue. Although most officers and men do not have "live online", there are also many people who "watch live". Some live content is not nutritious, and some are even mixed with negative information. The first battalion immediately stipulated that officers and men should not use the "mobile phone live broadcast" platform.

  It didn’t take long for a comrade-in-arms to post on the Youth League’s political work website with the topic "Is it really wrong to broadcast live on mobile phones?", which triggered a discussion.

  discuss about sth enthusiastically

  How does the military camp view "live broadcast"?

  “‘ Mobile phone live broadcast ’ It is no accident that it can be fired. " Zhao Zhang, a company soldier, said that he likes to record the moments around him with his mobile phone when he is on vacation. A touching scene is presented through live broadcast, which is more likely to resonate with everyone than empty preaching.

  "My favorite anchor often shares some practical skills in daily life." Peng Yuxi, a female soldier, watched the live broadcast on weekends. Every time she watched it for a short time, she gained a lot. Not long ago, she applied the storage skills learned from the live broadcast to the loading of carrying materials, which greatly improved the space utilization of carrying tools. This storage method was also used for reference by other officers and men in thy company, and everyone said it was good.

  In sharp contrast, some battalion chiefs frown at the mention of "mobile phone live broadcast". Some people think that if it is not strictly controlled, live broadcast software can easily turn mobile phones into "grenades." Instructor Ruan Liedong warned: "If you are not careful, if you put military secrets ‘ Live broadcast ’ What should I do if I go out! "

  In addition, the content of the "mobile phone live broadcast" platform is also worrying. The instructor of the 3rd Battalion said to Lei, "The reason why I object ‘ Live broadcast ’ It is worried that the officers and men are not strong in discriminating ability, and the live webcast content is varied and bizarre, which makes it easy for young soldiers to indulge in it. " He once found that some soldiers wasted a lot of money to give virtual gifts, and even became "moonlight clan".

  The heated discussion among officers and men attracted the attention of Liu Jijun, the political commissar of the regiment. “‘ Mobile phone live broadcast ’ It is an emerging product in the era of mobile Internet. When QQ and WeChat just emerged, the army did not let everyone use it. But it turns out that blind prohibition is a kind of ‘ Ostrich mentality ’ 。” Liu Jijun believes that "mobile phone live broadcast" does have certain hidden dangers, but it is not completely harmful. Barracks have their own particularity, and new things can neither be left unchecked nor banned at once. Instead, we should strengthen supervision while doing a good job in education and guidance, and unblock them simultaneously.

  measure

  "Education+Supervision" Facing the Challenge

  The more you argue, the clearer you become. A group of party members of the group quickly reached a consensus that there is nothing wrong with "mobile phone live broadcast" itself, but the time, place, method and content of its use must be clearly regulated and restricted.

  To this end, Liu Jijun prepared a special lecture for all officers and men to educate and guide officers and men to treat "mobile phone live broadcast" rationally. The regimental organs carefully sorted out the problems that are easy to occur in the "mobile phone live broadcast", invited the network engineers of the automation station to conduct technical analysis and answer questions on the spot, and timely launched a photo exhibition of network security warning education to enhance the awareness of network security prevention of officers and men.

  "The existing laws and regulations do not explicitly restrict the use of ‘ Mobile phone live broadcast ’ Software, but without approval, soldiers can’t expose their military identity on the Internet. Confidentiality is always a top priority. " Liu Jijun said that in order to strengthen supervision, the regiment refined and improved the "Regulations on the Management of the Use of Smartphones", stipulating that officers and men can only watch and conduct "live broadcasts" in the designated areas of military cafes on vacation or in casual clothes, and the content must not be related to the troops, and the military identity cannot be revealed; When performing tasks or under other special circumstances, you must disable functions such as camera shooting on your mobile phone.

  The group also developed smart phone management software and set up network supervisors in each company to find and correct violations in time. Not long ago, soldier Xiao Li just wanted to broadcast his physical training live in the company fitness room, but he was found and stopped. In addition, in order to prevent the erosion of bad information, the group actively cooperated with the resident network supervision department to grasp the situation of the mobile phone live broadcast platform with illegal problems for the first time and put it on the "list of prohibited software".

  "Through management education, officers and men are now right about ‘ Mobile phone live broadcast ’ The use of the platform has a clear specification. ‘ Mobile phone live broadcast ’ With media attributes, after reporting to the higher authorities for approval, we will consider exploring the use of live broadcast platforms to spread the good image of military personnel in the future. " Liu Jijun said.

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

    It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.







    Yili Yogurt, Jay Chou’s favorite endorsement in 2009.


    Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.


    The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.







    Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.


    Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.


    In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.


    Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.


    Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".


    From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.


    One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.


    Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.


Editor: Gao Song