Meet the demand of over 20 million electric vehicles by the end of the 14th Five-Year Plan —— Build charging infrastructure moderately ahead of schedule.

A few days ago, the National Development and Reform Commission and other 10 departments jointly issued opinions to further enhance the service support capability of electric vehicle charging infrastructure, and made it clear that by the end of the "Tenth Five-Year Plan", China will form a moderately advanced, balanced, intelligent and efficient charging infrastructure system, which can meet the charging needs of more than 20 million electric vehicles.

According to the data of China Electric Vehicle Charging Infrastructure Promotion Alliance (hereinafter referred to as the Alliance), by the end of 2021, the number of public and private charging piles in China totaled 2.617 million, up 70.1% year-on-year. Tong Zongqi, director of the Alliance Information Department, said that the popularization of China’s charging infrastructure is very fast, and there will be a major breakthrough in 2022, and the service capability will be the core of the future competition in the charging infrastructure industry.

Private charging piles should be the main force

The data shows that in 2021, the number of charging piles installed on the vehicle in China reached 597,000, up 323.9% year-on-year, more than three times. Private charging piles are convenient to use, and the charging price is charged according to the civil electricity price standard of "combined users", which is relatively more favorable. Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, believes that home charging is the development trend, and the overall structure of the future charging infrastructure should be mainly private charging piles, supplemented by public charging piles.

However, according to statistics and surveys, about 50% of car owners in China are unable to install charging piles in their communities at present, mainly because of "selfless home parking spaces" and "community properties are not allowed".

Tong Zongqi said that there are four main ways to solve the problem of residents charging in the community at this stage. First, unified construction and management, developers should do a good job in planning and unified construction management when building new communities; The second is the sharing of private piles; The third is to build public charging facilities in the community; The fourth is to build a storage and filling integrated station or a storage and filling integrated pile.

At present, special supporting policies have been issued in many places in terms of unified construction and management and private pile sharing. The Beijing Urban Management Committee recently drafted the Opinions on Strengthening the Construction and Management of Electric Vehicle Charging Facilities in Residential Areas, and solicited opinions from the society. The exposure draft proposes to strictly implement the proportion of charging facilities in new residential areas. The newly-built residential area project should strictly follow the planning and design standards to implement the requirements for the proportion of charging facilities or the expected installation conditions, and include the construction of charging facilities in the scope of project acceptance. The exposure draft also proposes that Beijing will provide power supporting services while accelerating the construction of charging facilities in residential areas, and encourage the sharing and utilization of self-use charging piles.

Many enterprises have made substantial progress in the construction of public charging facilities in residential areas. Kang Yong, chairman of Dupu (Suzhou) New Energy Technology Co., Ltd. told the reporter that since the establishment of the first Dupu E station in November 2020, the company’s related business has developed very fast. Up to now, it has covered more than 400 middle and high-end communities in China, and it is expected to cover more than 2,000 communities in 2022. In this regard, Tong Zongqi said that the unified construction of community public piles by operation service providers can not only effectively make up for the gap of private piles, but also facilitate the car owners to charge nearby, which is worth promoting.

Public charging piles are relatively concentrated.

There is a public charging station near the South Fourth Ring Road in Beijing, which mainly provides energy replenishment services for new energy vehicles in the surrounding Xinfadi market and several residential areas. Even in the early hours, the utilization rate here is basically maintained at 100%.

Li Cheng, who lives nearby, often comes here to charge his car. He told reporters that the overall feeling is that the distribution of charging piles in Beijing is relatively concentrated, with more urban areas and fewer suburbs, more charging piles in new facilities and fewer charging piles in old communities.

Centralized layout is not only the reality of Beijing, but also the current distribution of public charging piles in China. Judging from the alliance data, it is mainly reflected in two aspects. One is the relative concentration of regions. From a national perspective, the number of public charging piles in the top ten regions accounts for over 70%. The other is that operators are relatively concentrated.

By the end of 2021, the number of public charging piles operated by national charging operation enterprises exceeded 100,000, including Star Charging, Special Call, State Grid and Yunkuai Charging. The total number of public charging piles in these four head enterprises reached 850,000, accounting for 74% of the total.

According to the relevant person in charge of TELD New Energy Co., Ltd., up to now, the accumulated charging capacity of the company has exceeded 11 billion kWh. At the same time, the country’s largest Internet cloud platform for charging industry has been built, with 350,000 charging piles connected to the platform, with an average daily charging capacity of 12 million kWh and 15,000 service enterprises.

Tong Zongqi said that the public charging field is divided into two types: B-end operating vehicles and C-end private cars, and B-end vehicles generally have their own charging stations or fixed charging stations. The charging problem of this part of the car has been basically solved. At present, the problem mainly focuses on the difficulty of charging people’s own cars. This requires car owners to plan in advance, and also requires relevant operating companies to gradually improve their services.

Double the number of power stations

The main way to replenish energy for new energy vehicles is to change electricity. In the past two years, the power exchange mode has been heating up, and even Contemporary Amperex Technology Co., Limited, a battery head enterprise, has recently announced that it will cut into the power exchange track.

By the end of 2021, there were 1,298 power stations in the top ten areas of China, which doubled compared with 2020. The top three operators are Weilai, Aodong and Hangzhou Botan. In the past year, Weilai has obviously accelerated the construction of power stations, with an increase of 614 power stations in 2021.

At the policy level, power exchange has also ushered in new benefits. On February 10th, the National Development and Reform Commission and the National Energy Administration issued the Opinions on Improving the System, Mechanism and Policy Measures of Green and Low-carbon Energy Transformation, demanding to improve the clean alternative policy of energy in the transportation field. We will promote large-capacity electrified public transport and clean energy vehicles such as electricity, hydrogen energy, advanced bio-liquid fuel and natural gas, improve the layout and service facilities of charging and replacing electricity, hydrogenation and gas filling (LNG) stations, and reduce the energy cost of clean energy in the transportation field.

Tongzongqi analyzed that for enterprises, changing power stations requires high construction costs and maintenance costs. Generally speaking, power exchange may be more suitable for the commercial field, and it plays a more auxiliary role in the C-end market.

Cui Dongshu also said that the power exchange mode can bring good experience to high-end users and users in special scenes such as mines. However, the disadvantages are also obvious. Because there is almost no room for expansion of the structural freedom of the battery in vehicle design, it is very difficult to adapt all models.

Tong Zongqi believes that the travel scenarios and charging requirements of different models are different, and the charging infrastructure is also different. More attention should be paid to how the charging scenarios can serve more car owners.

"Overall, with the rapid development of new energy vehicles, there are many new opportunities in the field of charging and replacing electricity." Cui Dongshu said that the competition of charging and replacing systems in some places is fierce, which will also promote the development of new energy automobile industry in China to some extent. (Reporter Liu Wei)

Central Meteorological Observatory: There is still strong rainfall in Yunnan and other places, and there will be high temperature in parts of Huanghuai, North China.

  CCTV News:The Central Meteorological Observatory issued a weather bulletin. It is estimated that there will be moderate to heavy rain in the central and western Yunnan and southeastern Tibet from the night of the 14th to the 15th, with heavy rain in the local area and sleet or snow in high-altitude mountainous areas. Details are as follows:

  1. Moderate rain or heavy rain occurred in parts of Guangdong, Hainan and other places

  During the day, moderate rain or heavy rain occurred in parts of southern Yunnan, southwestern Guangdong and southeastern Hainan Island, and local rainstorms (50-71 mm) occurred in Wanning and Qiongzhong, Hainan.

  Second, the key weather forecast

  1. There is still strong rainfall in Yunnan and other places.

  From the night of 14th to 15th, there was moderate to heavy rain in central and western Yunnan and southeastern Tibet, with heavy rain in the local area and sleet or snow in high-altitude mountainous areas. In addition, from the 16th to the 17th, there were moderate to heavy rains and local heavy rains in southern Jianghuai, southern Jianghan, most of the south of the Yangtze River and northern South China. There are small to moderate rains in the south of Northeast China and eastern North China, accompanied by strong convective weather such as thunderstorms and strong winds.

  2. There will be high temperature in parts of Huanghuai in North China.

  From 15th to 17th, there was high temperature of 35℃ in southern Beijing, Tianjin, central and southern Hebei, central and western Henan, northern Shandong and other places, and the temperature in some parts of northern Shandong could reach above 37℃.

  Third, the specific forecast for the next three days

  From 20: 00 on May 14th to 20: 00 on May 15th,There are moderate to heavy rains in parts of southeastern Tibet, central and western Yunnan, and southwestern Sichuan. Among them, there are heavy rains (50-70 mm) in parts of southeastern Tibet and western Yunnan. There are 4 ~ 6 winds in parts of northeastern Inner Mongolia and Hexi in Gansu (see Figure 1).

Figure 1 National Precipitation Forecast Chart (20: 00 May 14-20: 00 May 15)

  From 20: 00 on May 15th to 20: 00 on May 16th,There are moderate to heavy rains in parts of eastern Jianghan, northern Jiangnan, southeastern Southwest and southern Tibet, among which there are heavy rains (50-70 mm) in parts of eastern and southern Hubei and northern Hunan. There are 4 ~ 5 winds in parts of southeastern and northwestern Inner Mongolia, southwestern Heilongjiang, northern Zhejiang and southeastern Yunnan (see Figure 2).

Figure 2 National Precipitation Forecast Chart (20: 00 May 15-20: 00 May 16)

  From 20: 00 on May 16th to 20: 00 on May 17th,There are moderate to heavy rains in the eastern and western parts of Northeast China, the eastern and western parts of Jianghuai, the northern and central parts of Jiangnan and southern Tibet, among which there are heavy rains (50-60 mm) in parts of southern Jiangsu, Shanghai and northern Zhejiang (see Figure 3).

Figure 3 National Precipitation Forecast Chart (20: 00 May 16-20: 00 May 17)

  Fourth, the impact and concern

  1. Pay attention to the strong precipitation in western Yunnan and southeastern Tibet on the 15th to prevent secondary disasters caused by local heavy precipitation;

  2. Pay attention to the high temperature weather in North China, Huanghuai and other places from 15 to 17;

  3.16-17 rainfall process and its influence in Jiangnan and South China;

  4. Pay attention to the development trend of drought in Yunnan;

  5. Spring ploughing and spring sowing meteorological service.

National Film Bureau: The box office of Spring Festival movies in 2024 reached 8.016 billion yuan.

1905 movie network news According to the preliminary statistics of the National Film Bureau, during the Spring Festival holiday in 2024 (from February 10 to February 17, 2024), the national box office was 8.016 billion yuan, and the number of people watching movies was 163 million, which increased by 18.47% and 26.36% respectively compared with the Spring Festival holiday in 2023, both of which set new records in the same period.


The top four films at the box office were 2.718 billion yuan, 2.398 billion yuan, 1.389 billion yuan and 1.34 billion yuan respectively.


As of 9: 30 on February 18th, 2024, the annual box office has reached 11.081 billion yuan, with domestic films accounting for 96.75%.


Listed on November 10! Aouita 12 is expected to start at 320,000 yuan.

  There are still two months left this year, but the new cars to be listed are heavier than one. Just these days, Aouita 12 announced that it will be officially listed on November 10th, and will start delivery before the end of the year, with an estimated discount price of about 320,000 yuan. It’s only been two months since Aouita 12 made its debut at the Munich Motor Show, and this listing speed is enough to cheer fans.

  Aouita 12 is expected by the fans most, which must be its intelligent strength. Thanks to Huawei’s technology, Aouita 12 is equipped with HarmonyOS 4.0 system, which undoubtedly has the leading strength in the same class. In addition, Huawei’s advanced smart driving ADS 2.0 can also bring a safer car experience. Although the specific details have not been disclosed yet, we can "spy" on Aouita 11. Among them, the GAEB function pioneered by Huawei can accurately identify abnormal obstacles on the road compared with the traditional AEB function, and can achieve emergency braking up to 70 km/h. In addition, Aouita has already started the NCA without maps, and has taken the lead in covering six cities. The second batch will cover another 16 cities and the whole country within this year, and it can drive without relying on high-precision maps, making it the first echelon in the industry. Of course, the extent to which Aouita 12 will evolve on this basis is also expected by fans.

  Of course, Aouita 12 was also out of the circle with a very high face value before. The length, width and height of the new car are 5020×1999×1460mm, and the wheelbase is 3020mm. The front face adopts a family-style design, the split daytime running lamp has obvious characteristics, the tail is more rounded and full, and the slightly raised lines bring a strong sense of luxury. Viewed from the side, Aouita 12 adopts the unique sliding back design of coupe, and the suspended body has a strong sense of movement and muscle. Hidden door handles and high-definition streaming media rearview mirrors can reduce wind resistance, and 21-inch wheels can also bring stronger performance, which can be described as both beauty and strength. Generally speaking, Aouita 12 has a strong sense of the future, as if it were a model from a sci-fi movie, and it has the reputation of "concept car mass production" with strong recognition.

  As the second model of the brand, Aouita 12 is also the second model of Aouita’s "Four Years and Four Cars" plan. Its positioning is higher than that of the "predecessor" Aouita 11, and its strength is relatively stronger in terms of configuration and intelligence. Of course, Aouita 12 also has its own "mission". I believe it can not only perform well after listing, but also "pave the way" for the brand’s two future models. In addition, with the brand of Aouita, the new domestic car-making force is worthy of our expectation!

Jackie Chan Liu Haocun Guo Qilin’s "Dragon and Horse Spirit" started to pay tribute to the Dragon and Tiger Martial Master


1905 movie network news The film Spirit of the Dragon Horse, written and directed by the writer, was officially launched, and three leading actors were exposed. The fresh lineup brought many surprises. It is worth mentioning that there is also a beautiful horse in the boot photo where the actors gather, which attracts people’s attention. This unique heavyweight actor will play Jackie Chan’s love horse in the film, which has a decisive role. It is reported that the film will be released in 2022.


In 2020, the film directed by Yang Zi won the box office championship on New Year’s Day, and many performances of "cute pet actors" impressed everyone. In this movie "The Spirit of the Dragon Horse", in addition to the anticipated comedy and action elements, director Yang Zi will also guide the horse to act. As the size of animal actors gets bigger, so does the difficulty. It’s also curious what kind of sparks people and horses will have.

Focus on the story of a generation of dragon and tiger martial artists

Jackie Chan’s "60 years in the business" starred in true colors


Lao Luo (Jackie Chan), a down-and-out martial artist of Dragon and Tiger, lives alone with Emma Red Rabbit, who is involved in a debt dispute and faces a separation crisis. In desperation, Lao Luo turned to his daughter Xiaobao (played by Liu Haocun) and her boyfriend Naihua (played by Guo Qilin) for help. In the road of self-help by three men and one horse, many jokes have been made and they are getting closer to each other. They tried their best to defend their love and the fearless spirit of the Dragon and Tiger Martial Arts Master …


The story of the movie "The Spirit of the Dragon and the Horse" revolves around people and horses, and Jackie Chan will also play an old martial artist. Dragon and Tiger Martial Master is the most thrilling crowd in action movies. Jackie Chan, who has been in the business for 60 years, has suffered countless injuries and made many contributions to Chinese action movies, which can be described as a representative figure. This time, Jackie Chan will play the role of Dragon and Tiger Martial Arts Master, which will surely bring many surprises and touches to the audience.


Liu Haocun joined Guo Qilin to collide with fresh sparks

The mysterious horse actor staged a wonderful action scene.


Director Yang Zi’s previous work "Pampering" sent a lot of laughter and warmth to the audience on New Year’s Day in 2020, which not only vividly showed the cuteness and agility of small animals, but also vividly told the chase and protection of ordinary people about family, friendship and love. It is reported that this horse actor can be called a star in the horse industry. It is curious how the story of the dragon and tiger warrior and the horse will be staged in the movie, and what wonderful action scenes the mysterious horse actor will contribute.


Besides Jackie Chan and Ma, the new generation actor Liu Haocun and Guo Qilin, who played with stray dogs in Petting, will also join hands. Such a fresh lineup has made many viewers "unexpected", looking forward to the spark collision between the two groups and the wonderful story of "three people and one horse" to meet the audience as soon as possible.

Foshan Changan Auchan Benben E-Star Price Reduction News! The lowest price is 67,900! just this once

In the [Easy Car Foshan Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a model that has attracted much attention, the current discount rate of Benben E-Star is still amazing. The highest discount rate can even reach 12,000 yuan, and the lowest starting price is only 67,900 yuan. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the preferential situation of Benben E-Star.

First look at the appearance of Benben E-Star. The front face of Benben E-Star looks very avant-garde and sporty. Coupled with dynamic and lively headlights, it is a bit more cold. The car is equipped with headlight height adjustment, delay closing and so on. Coming to the side of the car body, the size of the car body is 3770MM*1650MM*1570MM, and the car adopts dynamic lines, which gives people a very sporty feeling. With large-sized thick-walled tires, the overall visual effect is very eye-catching. In terms of the rear end, the rear end looks more stable, and the taillights look very round and lovely. Overall, it is still relatively stable and atmospheric.

Coming into the Benben E-Star car, the interior design of Benben E-Star looks beautiful, giving people a very angular feeling. The steering wheel of the car is well designed and made of leather, showing a sense of atmosphere. From the central control point of view, the 10.25-inch central control screen is used for decoration, which makes the interior design quite layered and looks quite round. The dashboard and the seat are equally eye-catching. The dashboard of the car presents a fashionable and concise design style, and the information is easy to read and clear. The car adopts fabric seats and is equipped with functions such as proportional reclining of seats, which further improves the comfort of drivers and passengers.

Benben E-Star is matched with a fixed gear ratio gearbox, with a total motor power of 55KW and a total motor torque of 170N.m, with good power performance.

The overall space performance of Benben E-Star is excellent, and both front and rear passengers can have enough leg and head space. In addition, the car’s dynamic performance is also excellent, which can provide an excellent acceleration experience. In terms of handling, Benben E-Star also performed well, with precise steering and quick response, which made people very confident in driving. Generally speaking, Benben E-Star is a cost-effective electric vehicle, which is very suitable for urban commuting.

China Baowu Taigang Group launched two new stainless steel products in the world-State-owned Assets Supervision and Administration Commission of the State Council

High-end electronic products such as mobile phones will become more intelligent, lighter and more durable because of China Baowu’s steel products. On May 12th, two new products, 0.07mm ultra-flat stainless steel precision strip and stainless precision strip with no texture surface, were launched in the world by China Baowu Taigang Group.

The world’s first 0.07mm ultra-flat stainless steel precision strip is the key structural component of mobile phones-backlight material. With the rapid development of 5G communication technology, the lightweight of backlight materials has increasingly become a new development trend, and the demand for developing a new generation of backlight materials is increasingly urgent. Many mobile terminal brands at home and abroad have put forward new and more demanding requirements on flatness, strength and magnetism of stainless steel strips for mobile phone midplane, camera base and other internal components. Aiming at the market opportunity, TISCO has successfully developed a whole set of process technology after one year of tackling key problems. The flatness of the plate is below 0.1mm/m and the strength is above 1200MPa, achieving the goals of ultra-thin thickness, ultra-high strength and ultra-flat plate shape. At present, the product has entered the mass production stage and has a good market prospect.

Non-textured surface stainless precision strip steel is an advanced stainless steel material with high surface grade, which is developed and produced to solve the problem that the clarity of micro-two-dimensional code sprayed on conventional cold-rolled surface parts of stainless steel can not meet the requirements of intelligent identification in the intelligent manufacturing process of internal structural parts and components of high-end electronic products. Non-textured surface stainless precision strip steel greatly reduces the difference of transverse and longitudinal roughness and glossiness of the surface of stainless precision strip steel, realizes the high consistency of the surface, and solves the problems of identification and identification of parts processed by electroplating and spraying in the deep processing of strip steel. At present, it has passed the product application test of well-known enterprises and entered the mass production stage.

[Editor: Zhang Sijia]

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Fuzhou Mercedes-Benz GLE AMG is on sale! Special 962,800, sufficient car

Welcome to [Autohome Fuzhou Promotion Channel] to bring you the latest car market trends. Currently, high-profile models are having grand promotions in Fuzhou. According to the information we have, this offer is unprecedented, with a maximum discount of 140,000 yuan, making the Mercedes-Benz GLE AMG model, which originally started at 962,800 yuan, have a more attractive price. If you are interested in this high-performance luxury SUV, don’t miss this once-in-a-lifetime opportunity to buy a car. To learn more about the actual pickup price and preferential policies, just click the "Check Car Price" button below, and our professional team will provide you with the latest and most accurate quotation information to help you lock in your favorite car at the best price.

福州奔驰GLE

Mercedes-Benz GLE AMG interprets the charm of high-performance luxury SUVs with its unique design language. On the front face, it uses the iconic diamond grille of the AMG family, which is like a set of black diamonds, and with sharp LED headlights, it shows a strong visual impact. The body lines are smooth and powerful, and the overall style blends elements of elegance and movement, showing the AMG brand’s precise grasp of dynamic aesthetics. No matter from which point of view, the GLE AMG exudes an eye-catching dynamic and luxurious temperament.

福州奔驰GLE

The Mercedes-Benz GLE AMG combines power and elegance with its dynamic side design. The body size is 4937mm*2015mm*1782mm, with a wheelbase of 2995mm, creating a spacious interior space and stable driving support. The smooth lines on the side outline the unique AMG family style, highlighting the high-performance mobility. In terms of tire specifications, the front wheels are equipped with 275/45 R21, while the rear wheels are equipped with a larger 315/40 R21, which not only guarantees driving grip, but also further enhances the visual impact. Overall, the side design of the Mercedes-Benz GLE AMG not only focuses on functionality, but also reflects its balance between luxury and performance.

福州奔驰GLE

The interior design of the Mercedes-Benz GLE AMG exudes a high sense of luxury and performance. The delicate Nappa leather-wrapped steering wheel, combined with carbon fiber/flip fur material, not only provides an excellent grip, but also highlights the AMG’s sports DNA. The 12.3-inch central control screen is full of technology, integrating multimedia systems, navigation, telephone and air conditioning control functions, making it easy to operate and clear display. The seats are made of luxury leather and leather/flip hair mix materials to provide comfort and support, and the front seats are equipped with electric adjustment, heating, ventilation and memory functions to ensure that the individual needs of the driver and passengers are met. The passenger seat also has multiple adjustments, including lumbar support, to meet the comfort needs of long driving. The rear seats support front and rear adjustment, providing flexible storage when reclined, showcasing the practicality of the GLE AMG as a luxury SUV.

福州奔驰GLE

The Mercedes-Benz GLE AMG is equipped with a powerful 3.0T L6 engine that can release up to 435 horsepower and a maximum torque of 560 N · m. With a 9-speed automatic transmission, it provides the driver with a fast and smooth driving experience. This engine is undoubtedly the perfect combination of performance and luxury, fully reflecting the essence of the AMG brand.

In front of this Mercedes-Benz GLE AMG that places equal emphasis on luxury and performance, we have now brought exciting discounts. In order to satisfy more friends who love driving fun, we have specially launched a limited-time promotion to enjoy a large market discount when purchasing a car. This is not only a great opportunity to buy a car, but also a great time to taste the charm of a high-performance luxury SUV. Seize this moment, let us ride the Mercedes-Benz GLE AMG together, experience a driving experience that goes beyond the norm, and start a new chapter of life with respect and speed. Hurry up and let this high-performance car become your solid partner for galloping into the future!

Xiaomi Automobile, which invested 10 billion yuan, has earned back 4 million yuan.

Headline reported today.
The photo of Xiaomi car was exposed again. Different from the declaration map published on the website of the Ministry of Industry and Information Technology and the spy photos circulated on the Internet, this time it is a millet SU7 with a light green appearance. Fresh colors, many young people said that they were moved and "must rush."On the hot search together with the photos of Xiaomi car, it is the topic that "Xiaomi car will lose 3 million fines if the media leaks". Therefore, some netizens ridiculed, and a supplier was fined 1 million yuan for leaking Xiaomi’s design draft at the beginning of this year. At present, Xiaomi Automobile has earned 4 million yuan. In addition to the photos of Xiaomi Automobile, Lei Jun, the founder, chairman and CEO of Xiaomi Group, also talked about Xiaomi Automobile in the CCTV face-to-face column yesterday. Lei Jun said that he built the car with the assurance that he was determined to win. There are two principles for Xiaomi to build a car. The first one is "keeping the integrity surprisingly". Keeping the integrity is to fully respect the laws of the automobile industry and use the mature technology of the automobile industry to ensure that the first car can be built well; The second is "ten times the investment". Generally, a car company invests about 300 to 400 people in building a car, and about 1 billion or 2 billion R&D funds, while Xiaomi invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion.More and more details show that "the first car for young people" is about to be pushed into the spotlight and be judged by the market.Xiaomi car "hit the face"?On November 15th, the first model of Xiaomi Automobile appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. The declaration map shows that the first model of Xiaomi Automobile is a pure electric car, and there are two models, namely SU7 and SU7 Max.As soon as the picture came out, many fans thought that Xiaomi’s car hit Porsche. The media electric gorilla made a series of pictures, comparing the front face, taillights and waistline of Xiaomi car and Porsche TayCan. "It’s not that Porsche can’t afford it, but that Xiaomi is more cost-effective." Some car fans even ridiculed Xiaomi’s car "Bao Shi Mi".In terms of specific parameters, the length, width and height of Xiaomi SU7 are 4997mm/1963mm/1455mm, the wheelbase is 3000mm, and the height of Xiaomi SU7 Max is 1440mm, and the other parameters are the same. Xiaomi SU7 will have two battery capacity versions, the battery pack capacity is 101kWh and 73.6kWh respectively, of which the battery life of 101kWh is 800km and 750km; respectively; The battery life of 73.6kWh battery pack is 668km and 628km respectively. Xiaomi Automobile adopts ternary lithium-ion battery made in Contemporary Amperex Technology Co., Limited, and its driving motor has a peak power of 220kW/275kW. It is also equipped with an automobile event data recording system (EDR). In addition, when the spy photos of Xiaomi’s car frame were exposed, some fans thought that the handle area of Xiaomi’s car interior door panel was similar to Tesla Model 3.At present, there are various spy photos, "ID photos" and unpainted driving photos of Xiaomi Automobile on the Internet, and most rice noodles are satisfied with the appearance of Xiaomi Automobile exposed at present.Does Xiaomi Automobile insist on cost performance?At present, the news on the market is that Xiaomi car is divided into standard version, Pro version, Max version, and track version that will not be mass-produced, and the price is concentrated at 190,000-300,000 yuan. Guo Ming, an analyst at Tianfeng International Securities, said that the key selling points of Xiaomi Automobile are autonomous driving, software ecology and 800V fast charging and power configuration, and the estimated price is less than 300,000 yuan. Han Lu, a senior car blogger, previously broke the news that Xiaomi Automobile is positioned as a C-class luxury car with a minimum price of around 300,000 and a high allocation of around 500,000. At present, this Weibo has been deleted. Earlier, the article said that Xiaomi Automobile was priced at 260,000 yuan and divided into two versions. The price of low-profile models ranges from 260,000 to 300,000 yuan, and the price of high-profile models exceeds 350,000 yuan. However, the price of Xiaomi car will be as low as 200,000, or 200,000-300,000, or more than 300,000. The price of the three stages directly determines whether Xiaomi car still focuses on the familiar "cost-effective" formula. After the announcement of building a car, Lei Jun initiated a vote on the pricing of Xiaomi car, with nearly 20,000 people participating, with the largest number of netizens choosing less than 100,000 yuan, followed by 100,000-150,000 yuan. However, from the current exposure of Xiaomi car configuration, the pricing below 150,000 is indeed somewhat difficult. Xiaomi automobile, which has not yet been released, has already faced an increasingly new energy market. This year, new energy vehicles started a price war. Near the end of the year, in order to rush sales, the promotion methods of car companies are becoming more and more crazy. According to a document issued by Cui Dongshu, the current secretary-general of the National Passenger Car Market Information Association, the promotion of new energy vehicles increased especially in November this year, and it has reached the historical high promotion level since last November.According to the data of Easy Car, in the last month of 2023, Jiyue, BYD, Tucki, Zhiji, etc. adjusted the prices of various series of vehicles one after another, and other new energy vehicles also introduced various preferential policies to buy before the end of the year. Can the fans be satisfied with the final pricing of Xiaomi Automobile at the moment of rushing sales volume and volume price at the end of the year? Is Xiaomi Auto released this year?Yesterday was also Lei Jun’s 54th birthday. Last night, Lei Jun sent a message thanking his friends for their birthday wishes, with a picture that "everything will work out in the end". Because of this point in time and the word "car", netizens, while wishing Lei Jun a happy birthday, also wondered whether the Xiaomi auto conference was coming. The blogger "Game Technology" of Xiaohongshu previously published a document saying that Xiaomi has "finalized" the launch conference of Xiaomi Automobile in Beijing on the 28th. The internal staff of Xiaomi Automobile denied that "the time has not been fixed yet, and we are really considering this time point". There have been more and more official actions of Xiaomi Automobile, such as Xiaomi Automobile Weibo, which has just been opened and the speed of light is off the assembly line, Xiaomi Automobile official website, which has only a few photos, and some Xiaomi Houses in Beijing and Shanghai, which have started to confirm the display of automobiles. According to national business daily, the four major manufacturing workshops (stamping, welding, painting and assembly) in the first-phase factory of Xiaomi Automobile have been built, and small-batch trial production has started, and all the produced cars are parked in the assembly workshop. At the Xiaomi 14 conference, Lei Jun said when answering questions from netizens that Xiaomi Automobile is progressing very smoothly and will be officially listed in the first half of next year. When the time is right, report to everyone. Will this "appropriate time" be the end of this year? In the "Face-to-Face" column, Lei Jun said that he was a little anxious: "I am particularly worried that everyone will not buy it if it doesn’t catch fire; I am even more worried that everyone will buy it. If you wait for 1-2 years, you will definitely be scolded. Can the upcoming Xiaomi car satisfy the majority of rice noodles? And what changes will Xiaomi cars and rice noodles bring to the automobile industry? We will wait and see.

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

    It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.







    Yili Yogurt, Jay Chou’s favorite endorsement in 2009.


    Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.


    The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.







    Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.


    Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.


    In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.


    Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.


    Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".


    From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.


    One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.


    Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.


Editor: Gao Song