Meicheng mooncakes respond to additive issues and have cooperated with regulatory authorities for verification

Meicheng mooncakes respond to additive issues

After the Mid-Autumn Festival, the controversy over "Meicheng Mooncake" has not subsided. The product advertised as Hong Kong Meicheng Mooncake, promoted by the online celebrity "Crazy Brother Yang" and the live streaming host of the Three Sheep platform, was found to have no physical point of sales in Hong Kong, and the place of production was not Hong Kong. The news triggered public discussion. On the morning of September 18, a reporter went to Guangzhou Meicheng Food Technology Co., Ltd. in Shiling Town, Huadu District, Guangzhou to conduct a field investigation. The company is one of the manufacturers shown in the packaging of "Meicheng Mooncake". According to the staff at the scene, the company’s business is running normally and has cooperated with the Guangzhou market supervision and management department to accept relevant inspections.

Meicheng mooncakes respond to additive issues

Reporters observed that the industrial park where Guangzhou Meicheng is located also houses a number of companies involved in glass products, plastic products, webbing and luggage accessories. Guangzhou Meicheng’s office building is prominently hung with the logo "Hong Kong Meicheng Food", and the walls are also decorated with the slogan "Hong Kong Meicheng" and "Meicheng · Create China’s high-end fashion souvenir". Although some employees are on vacation, the company’s operations have not been affected.

Meicheng mooncakes respond to additive issues and have cooperated with regulatory authorities for verification

In response to hot questions about whether Meicheng mooncakes are authentic Hong Kong products, whether they are made by Michelin chefs, and whether they contain black truffles, the staff responded that the specific details will not be answered until the vacationers return. At the same time, he confirmed that the market supervision department has completed the on-site verification and the company has provided the necessary information to cooperate.

Meicheng mooncakes respond to additive issues and have cooperated with regulatory authorities for verification

In addition, the reporter found that on an e-commerce platform, the moon cake products in the "Mei Chengli Flagship Store" have been removed from the shelves after the Mid-Autumn Festival, which is in line with the sales law of such seasonal products, while other non-seasonal products are still selling normally. However, there are still three product links displayed in the store on the morning of September 18. By the afternoon of that day, there is only one "Western Cake Gift Box" product left, and it shows that it has been removed from the shelves. The store customer service explained that the reason is "stock is exhausted".

What does "Qingyu Nian" mean for male-frequency IP?

Editor/Mao Shiyang

"Isn’t it a bit of a middle school to use an ancient costume drama to say that people are born equal?" Hearing the reporter’s question, the screenwriter Wang Tie’s mind was agitated.

"It’s really idealistic, but I don’t even dare to dream, and there’s no way forward," he replied.

Like the theme expressed by "Qing Yu Nian", the adaptation process of this drama also revealed the idealism of the main creative team. For the first time, the production model of five years and three seasons was proposed, and for the first time, the cultural collision of modern people in the ancient environment was visualized. The production of "Qing Yu Nian" was full of experimental meaning.

Fortunately, as of now, the legendary costume drama "Qingyu Nian" jointly produced and produced by Tencent Pictures and Xinli TV has obtained a score of 8.0 from 83,000 Douban users, which is a double affirmation from drama fans and original fans.

In the past, there were always many glitches in the adaptation of male-frequency novels, such as the characters in the background board, the adaptation is divorced from the original novel, and there is no feeling of the original novel, but these problems seem to be basically solved in "Qingyu Nian".

Wang Qinian, Teng Zijing, Lin Gong, Cheng Jushu… These characters who were similar to NPCs in the original novel came to life in the series "Celebration of More Than Years", becoming more three-dimensional, promoting Fan Xian’s transformation from being alone to challenging established rules, adding a sense of life to the original novel.

From words and deeds to thoughts, "Qing Yu Nian" was filmed from the perspective of Fan Xian’s modern people, giving birth to a large number of jokes, which inadvertently touched the heartstrings of the audience. "The sense of humor comes from the character’s character and experience. If you try to be funny, the audience will not laugh." Director Sun HaoOne Entertainment ObservationSay.

Retaining the cool points and suspense in the novel, Fan Xian and Emperor Qing are like two sides of the same coin, pushing the plot to switch back and forth between easy banter and dignified and cold. Under the appearance of the comedy of "Qingyu Nian" is buried the stubbornness of knowing that reality still maintains idealism, which can be called "half a cool drama".

▲ "Celebration of the Year" poster

Gamified storytelling, how to get down to earth

Men’s frequency novels often have millions of words, depicting many levels around the growth of teenagers, similar to the upgrade of the game to fight monsters, the most attractive thing is the blood and burning, but the daily update of the writing method on the Internet has also caused many vague supporting roles, only appearing in a certain level of the male protagonist, setting off the wisdom and bravery of the protagonist, and then no intersection.

The characters are loose and have no characteristics, the male protagonist’s customs clearance is too smooth, and there is no spiritual connotation. These are all taboos for film and television presentation.

In order to solve this problem, previous male-frequency IP adaptations of dramas would habitually join emotional dramas to make up CP, or join difficulties according to the routines of previous dramas, and were eventually attacked by the original fans. What’s more, the order of appearances of the original characters was completely disrupted, and the content of the novel was mixed into dozens of episodes. The result can be imagined.

In such a context, how "Qingyu Nian" will be adapted has attracted the attention of the audience and the industry.

In 2017, Tencent Pictures proposed a production model of more than 100 episodes in five years and three seasons, which has a certain experimental meaning. Adhering to the story method of heavy theme and easy telling, while ensuring the plot content of each season, is a test for the creative ability of screenwriters and directors and the ability of producers to operate.

▲ "Celebration of More Than a Year" crew

"There is a lot of risk and difficulty in developing a series around one IP. Due to the discontinuity of the creative time, it brings greater challenges to the development of the script, the performance of the actors, the scheduling, the setting and the post productin. But we are still willing to explore and try," Chen Yingjie, vice-president of Tencent Pictures, said in an interview.

Will Zhang Ruoyun, Chen Daoming, Li Qin and other actors continue to star in the second season? These remain to be seen. But the arrangement of multi-season shooting allows the adaptation of "Celebration of More Than Years" to return to the creation itself, without rushing to present anything, and there are few changes that deviate from the original spirit.

"The original novel itself has different highlights. In the first season, we first made the characters appear. Fan Xian kept guessing who was behind the scenes and who killed Ye Qingmei, which made the audience curious." The director Sun Hao met the screenwriter Wang Tie for the first time, and the two discussed the general framework and plot direction of the first season of "Qingyu Nian", and determined the tone of the heavy story to be easy to tell.

In the more than 20 episodes that have been broadcast in the first season, Wang Qinian, Teng Zijing, and Fan Siche have contributed a lot of laughs, and there is a deep core hidden behind the careful consideration.

For Fan Xian, the relevant files of Teng Zijing’s family were transferred from the investigation institute just out of friendship, and the latter quickly knelt down and expressed his willingness to repay with his life.

Fan Xian and Tanzhou’s grandmother are estranged from each other on the outside, but they are actually close. Wang Qinian seems to be greedy and stingy, but he is actually kind and soft. After the screenwriter Wang Tie’s streamlining and refining, Fan Xian, his relatives and guards have many character reversals. The audience is slapped in the face by their own presets every minute, and the character who was KO at first also has memory points.

For example, Lin Gong, the second son of the prime minister suspected of plotting the assassination of Fan Xian on Niulan Street, received a box lunch as soon as he appeared in the original book, but in the episode he showed his many encounters with Fan Xian and his love for his sister Lin Waner.

"When creating characters, I will put in the audience’s perspective. If you want to remember a person, you must see his most distinctive side, what is different from ordinary people. Then you can explore his life-like side. If you only do the first step, he is just a special person. Only when you do the second step will the audience feel that he lives by my side and has lovely and vivid emotions." Screenwriter Wang Tie has created many character reversals in "Celebration of More Than a Year", and some characters strive to be remembered by the audience even if they only have a few scenes.

Cool is very simple, it is rare to leave an aftertaste after a cool experience. The fullness of the supporting characters in "Celebration of Yunian" makes it present the appearance of a group portrait drama, not just the brilliance of a person.

▲ "Celebration of the Year" poster

Science fiction costume drama?

Another highlight of the adaptation of "Qingyu Nian" is the joke produced when Fan Xian, who holds modern ideas, does not blend with the ancient environment.

After Fan Xian knew that Lin Waner was his fiancée, he happily trotted all the way and danced modern dances, and the modern languages such as "Good Man Card", "SF Express" and "IQ Basin" that popped out of his mouth, which made people laugh. The use of background music such as electronic music and Western classical music also increased the style of "Celebration of More Years".

"When Fan Xian is alone, when he is angry about what happened to his friends, his emotional expression must be modern." Under the lens of the director Sun Hao, Zhang Ruoyun plays Fan Xian before a date, soaking himself in the fragrance of "five-spiced duck" and calling the second prince "second child", but in other unfamiliar occasions, he maintains ancient etiquette.

The series "Celebrating More Than a Year" retains the passages in the original novel in which Fan Xian won praise from literary people with Tang poems such as Du Fu and Li Bai, while adding more modern details of his life. These passages are the first time in the video adaptation of online novels.

In general, in online novels, people with modern thinking appeared in ancient times, relying on their knowledge advantages, earning a reputation for talent with Tang poetry and Song poetry, benefiting the people’s court with agricultural technology and chemical experiments, and merging Kyushu Xiongba with modern military theory. This made it easy for readers to feel excited and also caused a major difficulty in film and television adaptation.

In recent years, a number of male-frequency IP-adapted online dramas broadcast in specific historical time and space have directly depicted the adventures and upgrades of the protagonists in the ancient environment, without focusing on highlighting their modern behavioral psychology.

The special feature of "Qingyu Nian" is that it uses the theme of science fiction to give Ye Qingmei and Fan Xian, two people with modern thinking, the rationality of adventure in a specific historical time and space, and also lays the foundation for the playful madness of the series.

Screenwriter Wang Tie is rightOne Entertainment ObservationFrankly, when I first received the adaptation task, I was torn for a while and hesitated to follow the previous adaptation convention. In the end, I decided to keep the sci-fi elements in the novel, "Qingyu Nian" can’t do that, its core is the collision of modern people and ancient civilizations. If the original setting is removed, the series will become a nondescript thing. "

In the novel "Qing Yu Nian", Fan Xian’s mother can make sugar and glass, which brings modern business system and intelligence agencies to Qing, and also plants the natural contradiction between his son Fan Xian and class rule. This is the origin of the story. Only by retaining this setting can the original feel and tragedy be preserved.

▲ "Celebration of the Year" stills

"If there is any difference between’Qing Yu Nian ‘and previous period dramas of the same genre, it should be the reason why he and his mother appeared in that world. He didn’t suddenly appear and inexplicably enter this body. Our setting is different from before," said the screenwriter Wang Tie.

Do you want a venue or actors? Production constraints

Interestingly, "Celebration of More Than a Year" and the costume comedy "Once Upon a Time There Was a Spirit Sword Mountain" broadcast at the same time both used directors who had previously directed modern dramas to create an atmosphere that is both ancient and modern.

Multiple light-chasing shots, similar to comic-style editing, distinguish "Qingyu Nian" from traditional costume dramas.

In the 12th episode, Lin Waner and Fan Xian recognize each other with their true identities. The woman holds a knife in one hand, guarding the psychological defense line of the ancient woman, and Maimai asks Fan Xian if he takes himself seriously. Ancient and modern marriage concepts collide with sweet sparks, and some netizens in the bullet comment ridiculed, "The director must have filmed a romantic drama before!"

Previously, he directed modern urban dramas such as "Big Man When Married" and "Big Girl When Married". He graduated from the Performance Department of Shanghai Theater Academy. Sun Hao’s advantages in grasping emotional relationships and performing are reflected in "Qingyu Nian".

Considering the large number of actors in the play, in order to facilitate everyone to enter the play as soon as possible, Sun Hao prepared a kit for each actor to assist in the performance in advance. At the same time, after discussing with the two protagonists in the play, Fan Xian and Emperor Qing, he set the two performance keywords of "dissatisfied" and "light weight". Fan Xian did not kneel to the emperor to kneel to relatives and friends, and regarded the powerful and common people as the same. Emperor Qing wore a gauze with loose hair, but it could intimidate the ministers.

▲ "Celebration of the Year" stills

In order to devote more time to the performance, 80% of the scenes in "Celebration of More Than a Year" were filmed in Duyun, Guizhou, where there are few extras. Some scenes that require a lively street scene can only be presented in a flexible way.

"For example, when the second prince and Fan Xian met on the street, we created a habit for him to like chatting in quiet streets," said director Sun Hao.

Although there is still room for improvement in production, from the current situation, "Qingyu Nian" has indeed found a new way in the male-frequency IP adaptation.

Wang Sicong came to the door for a private tutor, with a cold expression and simple clothes. The decoration power of the home was broken by rumors!

The truly wealthy people in the world are not those who aspire to a life of luxury. They are those who can do things that make them comfortable and content. And for those who have achieved financial freedom, their lifestyles may be confusing or puzzling to others.

Wang Sicong, a famous second-generation rich man in China, has recently caused heated discussions among netizens due to the ordinary and low-key nature of his daily life.

Recently, a fitness coach posted a photo on social media with Wang Sicong. In this photo, Wang Sicong is dressed in a red T-shirt and looks very ordinary. His indifferent expression contrasts sharply with the warm smile of the fitness coach.

In addition, Wang Sicong’s complexion looks very bad, with a dark face and heavy bags under his eyes, which makes people can’t help but worry about his health. Some netizens even believe that his gloomy face is caused by excessive nightlife and stress.

Although Wang Sicong’s daily life seems ordinary, his life is actually not ordinary. His home is luxuriously decorated, and although his clothes look ordinary, they are actually expensive. In addition, he also hires a personal fitness trainer, which is naturally expensive.

Therefore, although Wang Sicong’s daily life may seem ordinary, this does not mean that he is poor. On the contrary, his life is actually very rich. His lifestyle reflects that his wealth does not need to be displayed through a luxurious lifestyle, but through the satisfaction of his own needs and the pursuit of his own happiness.

So while Wang Sicong’s lifestyle may be confusing to some, that doesn’t negate his wealth status. He has chosen a lifestyle that suits him, and that’s the freedom and choice his wealth brings him.

Deng Chao’s Spring Festival Gala stage jumped with excitement, netizens: Hope to change the reserved program

Deng Chao

Deng Chao

     The 2023 CCTV Spring Festival Gala for the Year of the Rabbit is underway. Deng Chao, who has always been full of vitality, is still in high spirits. On the stage of the song "Good Luck All Comes", he not only brought cheerful singing and an excited atmosphere to the audience, but also offered an excited leap. Eagle-eyed netizens began to speculate: "Deng Chao can’t be covering up and forgetting to take a position!"

  In addition to joking, netizens were also infected by Deng Chao’s hard-working performance, and many couldn’t help but want to turn Deng Chao’s singing and dancing show into another "Unforgettable Tonight" and become a reserved program for the Spring Festival Gala. "He really fits the atmosphere of the Spring Festival Gala, hahaha!" It has to be said that it is the brother Chao who always excitedly "jumps high" on the stage of the Spring Festival Gala!

  (Han/Chinese)

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How many transformations can a pickup truck have? The answer of the Great Wall Gun is, N kinds! At the fiery Guangzhou International Auto Show, the trailer version of the off-road pickup truck, the rescue gun and the travel gun of the Great Wall Gun showed the audience how "fickle" the Great Wall Gun was. In fact, this is not the first time that the Great Wall Gun has "transformed". The rich modification scheme makes the ever-changing Great Wall Gun more attractive.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is to have fun.

The so-called modification is to make the car more suitable for its unique use environment. In this respect, people who are obsessed with fishing have a deep understanding. The fish and fishing tackle with nowhere to put, the scorching heat of the scorching sun, and the regret of not being able to travel far were all troubled before the appearance of the Great Wall Gun Off-road Pickup Fishing Edition, but after it, the problem was solved.

The wild fishing version converts the container into a pulley drawer-type partition storage bin, which can classify fishing gear and fish and bid farewell to the dilemma of fishing line entanglement and sewage cross-flow; Full-coverage gantry, set up a large number of expansion fixed points, and place fishing rods, shovels and other items in different categories; In addition, the framework of the gantry extends all the way to the roof, and larger outdoor equipment such as kayaking can be placed above the gantry through fixed components, and you can fish or play in the water.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

It’s not just fishing enthusiasts who like to leave, but their concern for the quality of life makes more people yearn for nature. The Great Wall Gun Off-road Pickup Off-road Travel Edition and Travel Gun that were previously unveiled make the whole scene pickup life available to everyone.

The Great Wall Gun Off-road Pickup Leisure Travel Edition is mainly based on the surrounding situation of the city, with side curtains installed to create a cool place at any time; With car refrigerator and outdoor mobile kitchen, you can enjoy the scenery and cook delicious food at the same time. A combined drawer is installed in the back bucket (canopy with flat cover), which is convenient for placing all kinds of tools/appliances necessary for life and meets the needs of multiple scenes.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

The traveling gun considers the advantages and disadvantages of various large and medium-sized RVs, and makes full use of the body space while retaining most of the functions of RVs, so as to ensure the simplicity of the vehicle shape, portability and good passability, so that you can stay in the camp at any time during the journey and enjoy the natural scenery.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Travel outside, in addition to married with children, it is also possible to tow a tugboat. At this time, the trailer version of the Great Wall Gun off-road pickup truck will come in handy. It has the announcement of towing, which can be legally towed on the road, 11 unique off-road equipment with fever level, 7 all-terrain driving modes, three locks, tank turning, Bailuchi tires, crawling mode, winch, wading throat, nitrogen shock absorption, off-road expert mode, multi-link, off-road information display, etc., making it easy to be competent for towing yachts, motorcycles, RV and other tasks.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

In addition, the Great Wall Cannon also has a multi-functional camper, which integrates cross-country, living, exploring and storing things, and is specially tailored for outdoor adventure, cross-country and extreme enthusiasts, making "self-sufficient" outdoor life a reality.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is a fearless journey.

Some people yearn for leisure, while others pursue wild conquest. In the modification culture of the Great Wall Gun, cross-country modification is quite worth seeing.

The cross-country pickup truck version of Great Wall Gun, which was unveiled at Chengdu Auto Show, mainly focuses on long-distance cross-country, redesigned the wading throat with low wind noise, added a quick-release anti-roll frame in the car to improve the safety level and meet the extreme challenges, designed a multi-purpose custom side plate rack and a sliding reset tray in the rear bucket, and installed various types of roof tents on the gantry. The wheels used the world-famous Avandia wheels with the prestigious KM3 tires of Bailuchi to adapt to more difficult and dangerous outdoor road conditions. On the whole, the cross-country pickup truck crossing version of the Great Wall Gun takes the details of field driving into account, and it is worthy of being an experienced cross-country old gun.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

On the basis of the off-road pickup truck of the Great Wall Gun, the wild guns for outdoor enthusiasts have specially strengthened the long-distance crossing ability, equipped with a portable auxiliary fuel tank, a container rack capable of carrying three full-size spare tires, and added roof racks and spotlights, which can meet the long-distance crossing of various road conditions such as plateau, Gobi and grassland. It can be said that the wild gun represents the ultimate concept of the Great Wall gun off-road pickup truck, that is, a product tailored for all-terrain, full-load and long-life outdoor crossing, which explains the highest level of off-road spirit.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Not long ago, at the Beijing Auto Show, the black bullet with black and orange color matching attracted people’s attention with its domineering shape. This powerful performance pickup truck for heavy cross-country enthusiasts has various cross-country kits such as side treads for rock climbing, front and rear double winches, spotlights, etc. It uses professional adjustable damping shock absorbers, and the chassis is raised by 80mm as a whole. The full-size cross-country tires of Toyo Dragon Claws and the fever-grade off-road equipment make cross-country more calm and pure.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is the responsibility.

As a national brand that cares about the country, Great Wall Gun not only pays attention to the fun modification, but also makes full use of its own product advantages to carry out tool modification, just like howard the duck in key occasions. The rescue cannon displayed at Guangzhou International Auto Show is a good partner for retrograde people.

The rescue gun was modified based on the commercial pickup truck of Great Wall Gun, and the cargo box was changed into a rescue mobile warehouse, equipped with professional rescue equipment such as generators, lifebuoys, demolition machines, medical boxes, stretchers and oxygen tanks. The whole vehicle is equipped with rescue equipment such as car radio, long-distance telescopic antenna (relay antenna) and climbing ladder. The chassis suspension is raised and the passability is enhanced, which can cope with various complicated road conditions and can be put into rescue scenes such as medical treatment, fire fighting, communication and outdoor.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Long before the rescue cannon appeared, the Great Wall cannon played a pioneering role in major events in many countries. During the war, the Great Wall Gun took advantage of the big container and was converted into a sterilization gun for environmental sterilization. In flood fighting, Great Wall Gun reached a strategic cooperation with Blue Sky Rescue Team to transport personnel and equipment in Huangshan disaster relief, becoming a car version of Noah’s Ark. In the future, Great Wall Gun will launch a customized model for Blue Sky Rescue to provide professional rescue vehicles with better off-road capability, loading capacity and comfort for registered members of Blue Sky Rescue. Climbing Mount Everest, as the official working vehicle of the media to measure the action of Mount Everest, the Great Wall Gun off-road pickup truck provides a strong guarantee for Everest elevation measurement and media communication and other related work with its strong off-road performance, loading and comfort, and helps the national cause; To do public welfare, the Great Wall cannon cross-country pickup truck set foot on the Hoh Xil Nature Reserve, accompanied volunteers to pick up garbage, and returned to Hoh Xil as a pure land.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is infinite possibilities.

As a leading brand in the pickup truck industry, Great Wall Gun insists on in-depth development and category splitting. On the basis of successfully developing the three sub-categories of passenger, commercial and off-road markets, it expands N-type modified cars, which are divided by appearance, interior and configuration. Unlimited possibilities of pickup trucks are used to build family universal cars to meet the diversified needs of users in all directions, and through modification, the barriers between different circles are broken, so that users who like to play and know how to play become attached to each other because of Great Wall Gun and modification.

On the other hand, Great Wall Gun practices corporate responsibility, and relies on the powerful off-road function of products and the unlimited modification space of open containers to expand unlimited application scenarios, protect people’s livelihood, add a sense of weight to the Great Wall Gun brand and make the users of Great Wall Gun feel more proud.

On the basis of a series of modified models, the Great Wall Gun will also launch a brand-new modified model that is bigger, cleaner, smarter and more fashionable. You want it all!

Accelerated reshuffle of entertainment industry in winter: the rise of video websites and the reconstruction of industrial value chain

  In the past, the entertainment industry has not had a good time. Whether it is film and television dramas, movies, games or even artists, the upstream and downstream of the industry have been more or less affected. Under the cold winter, the prospects of the entertainment industry are also confused. How to get out of the cold winter?

  Recently, at the Iqiyi World Conference, Iqiyi released a number of entertainment industry support plans, involving movies, film and television dramas, games, animation, online texts, artists’ brokers, etc., which seemed to set a fire in the cold winter of the entertainment industry. Even Hou Hongliang, president of Noon Sunshine Film, lamented: "Winter has passed and summer has arrived." If, as Hou Hongliang said, winter has passed and summer is ushered in with the help of video websites, then, under the cold winter of this round of entertainment industry, the video websites under the control of the BAT Big Three have undoubtedly become the biggest winners, and their dominance in the entertainment industry has further expanded. Many years ago, Bona Film President Yu Dong’s statement that "all film and television companies will work for BAT" is also becoming a reality.

  Entertainment industry accelerates reshuffle in winter.

  Wind data shows that during the four years from May 2015 to May 2019, the investment in the film and entertainment industry showed an obvious cliff-like downward trend, with two obvious lows in 2016 and this year. In 2015, the investment amount of the industry was 13.091 billion yuan, which was reduced to 6.452 billion yuan in the following year, which was more than half. Then it entered the fast lane of rising. In 2018, the investment amount reached 53.777 billion yuan, which will be more than half this year, and the investment amount is only 262 million yuan.

  Affected by the cold winter, in 2018, the number of repertoires publicized by filing in China continued to decline, with a total of 1,061 and 41,887 episodes, down by 9.7% and 10.3% respectively compared with 2017. And short videos began to flood people’s lives, and the fragmentation time was gradually filled, and the market space was further narrowed.

  The performance of film and television listed companies is also not optimistic. Even Huace Film and Television (300133.SZ), the leading film and television drama, earned 5.797 billion yuan last year, up 10.52% year-on-year, with a net profit of 211 million yuan, down 66.71% year-on-year, and deducted non-net profit of 121 million yuan, down 78.22% year-on-year. More than half of the film and television listed companies, such as Huayi Brothers (300027.SZ), Ciwen Media (002343.SZ), Huawei Culture (002502.SZ), Tang De Film and Television (300426.SZ) and Hualu Baina (300291.SZ), all suffered losses last year, among which the former "film brother". A large number of game listed companies released loss-making financial reports, among which, the "loss king" Tianshen Entertainment had a pre-loss amount of 7.8 billion yuan, of which 4.9 billion yuan was accrued for goodwill impairment.

  "Behind the decline of the film and television industry is the outbreak of some industry problems under the rapid development for many years, mainly focusing on the two elements of over-reliance on IP and stars. As a result, the value of stars and IP is rising, and video websites are constantly posting money. However, with the high pay of star artists corrected by all parties last year, IP has repeatedly failed, and the original industrial value chain model is no longer suitable, so it is necessary to build a new industrial value chain." Zhou Chen, an entertainment industry analyst, said.

  According to statistics, among the TV dramas with TOP45 broadcast volume of Tencent Video in 2018, TV dramas with non-big IP and non-traffic stars accounted for 62.22%; In TOP35′ s variety show, the proportion of non-big IP and non-traffic stars is as high as 54.17%. Wang Juan, editor-in-chief of Tencent Video, said that with the ebb tide of big stars and big IP, users will be more critical, and good works in the future will need to meet users’ psychological demands, be well-made and be innovative.

  Since last year, three major video websites, Youku, Iqiyi and Tencent Video, have jointly issued a document to boycott the high pay of stars. IP failure has also aggravated the cold winter of the film and television industry. Wang Xiaohui, chief content officer of iQiyi, said that the previous big IP model was shattered. Typical examples are Tian Sheng Chang Ge and Wu Dong Gan Kun, which are far below the expected results.

  The cold winter of the entertainment industry is mainly reflected in the upper reaches of the industrial chain, but video websites have not been affected too much. On the contrary, the influence of online channels is constantly expanding. According to the China TV Drama Industry Development Report 2019, 382 new dramas were broadcast in 2018, of which the number of webcasts is more than twice that of Shangxing dramas, accounting for over two-thirds, and the quality of online dramas is getting stronger and stronger.

  Hou Hongliang said: "The emergence of online video has subverted the traditional TV play mode and industrial model, and the online channel has natural advantages. Take online drama as an example, online drama should be consistent with its communication form, viewing scene, revenue model and user’s demands, instead of simply premiering on the online platform. In traditional TV dramas, every creation must strive for the largest number of viewers, so that it is possible to obtain better viewing data from a small number of sample households. The choice of paying users of online dramas is very clear. It is very important to study the demands of target audiences and accurately locate works. Therefore, the direction of online drama creation must be market segmentation, typology of themes, and whose strategy and content are more accurate. "

  The rise of video websites to build a new world of entertainment

  From the initial second-round broadcast platform of movies and TV series, to the linkage between Internet and TV stations, and then to the solo broadcast of self-made TV dramas, the voice of video websites is constantly improving, and video websites have also paid a lot of financial costs. In this case, video websites need to strengthen the control of upstream and downstream to better control costs and expand profit models.

  Wang Xiaohui said: "The copyright of new media has dropped from 18 million to 8 million now, and most of them are at 3 million." On the other hand, build your own IP, stars and related TV dramas. Last year, Gong Yu, the founder and CEO of Aiqiyi, put forward the vision of "Apple Orchard", that is, to expand the content ecology of Aiqiyi from video to pan-entertainment fields such as literature, animation, live broadcast, games, e-commerce, ticketing and artist brokerage.

  At the Iqiyi World Conference, iQiyi systematically displayed 21 application service product brand matrices including iQiyi main station, Chibabu, iQiyi bubble, iQiyi sports and iQiyi VR for the first time. At the same time, the two innovative directions of iQiyi original film plan and interactive content technical standards were officially released, aiming at providing solutions to the problems currently faced by the partners in cinema films and multi-content fields through business model innovation and technology and content combination innovation.

  The increasing dominance of video websites means that video websites will continue to strengthen content control, and a number of external entertainment companies will also be embedded in the industrial chain of video websites to strengthen cooperation.

  Then, when there are problems with stars and IP, can video websites lead content creation to reduce industry risks and build a healthier industry ecology? In Gong Yu’s view, video websites have three magic weapons: one fish eats more, original content and technical support. Content originality is the basis for video websites to integrate internal and external resources to create high-quality content, while technical capability support is to continuously reduce the risk of film and television investment and improve the ability to create explosions through artificial intelligence, big data and even the latest film and television technology such as interactive video technology. The mode of eating more than one fish is to help maximize the value of entertainment content, and only a few major video websites can achieve these three points at present.

  After the cold winter is a new round of rapid development of the entertainment industry, and the dominant players will become video website giants.

  In the face of the cold winter, Wang Xiaohui believes that the superposition effect of the emerging generation with different consumption views and wealth after the 1980 s and the Internet users after the 1990 s has brought stronger impetus to the entertainment industry. "Users have a stronger demand for high-quality content and a stronger demand for high-quality content that is suitable for their own personalized content. After 80, you can pay for the game, and after 90, you can pay for The Avengers. The locomotive of this industry is the Internet, which has revolutionized all industries, including our entertainment industry. In the current era, the trend of the entertainment industry and our update cycle and frequency of fresh content are getting shorter and faster. " Wang Xiaohui said.

  A large part of the growth of the entertainment industry is the growth of the content payment market, which is a big plus for video websites. In 2018, the number of subscriptions of global streaming media surpassed that of cable TV, and the number of online video members in China surpassed that of cable TV. In 2018, the iconic paid income of iQiyi became the largest source of income.

  No matter who dominates, it is basically centered on the audience. Hou Hongliang said: "In the process of constantly exploring the mode, type and differentiation of entertainment content, the most correct thing to do is not to despise the audience, not to give up the creative subject, not to lower the production level and awe of creation, and to constantly present it with more professional images and expressions."