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Rao Xueman’s classic work was adapted from the online drama ＂Leaving Songs＂. Sichuan Jiajiang started and officially announced the starring lineup for the first time.

On February 22nd, a launching ceremony was held in Jiajiang County, Leshan City, Sichuan Province for the 24-episode online drama "Leaving Songs" based on Rao Xueman’s best-selling novel of the same name. Rao Xueman is the chief screenwriter, musician Chyi Chin is the artistic director, and cutting-edge young director Wen Ye directs the online drama "Leaving Songs". Zhang Xiaohui, Rao Xueman and Han Mei are producers, Zhang Xiaohui, Rao Xueli and Peng Jin are chief producers, Rao Xueman and Li Yue are chief planners, and Gu Hao, Huang Yu and Wang Bo are producers. Officially announced the starring lineup at the boot ceremony, starring Li Tingting, Zhou Chengao, Mimi and Cui Yuxin.

original workAuthor Rao Xueman is a screenwriter. combinespirit of the timesadaptSad love

As one of the classic trilogies in Rao Xueman’s works, The Left Ear and The Hourglass were published in 2008, which has a deep fan base. In those days, Chen Yihan and Deng Sha acted as the book model, and the novel theme song "Poison" MV sung and starred by Hugh was a precious memory in the hearts of a generation. The online drama "Leaving Songs" was adapted by Rao Xueman himself, which mainly tells the story of Sichuan girl Ma Zhuo and boy Xia Ze, two childhood friends, who have experienced great family changes and become "the victim’s daughter" and "the suspect’s son". They overcome their opposing identities and jointly pursue the truth. Rao Xueman introduced: "This adaptation of" Leaving Songs "will combine the contemporary aesthetics of the current audience more on the basis of retaining the emotional abuse and struggle of the original work, hoping not only to satisfy the original readers’ initial intention of the content, but also to bring the audience friends a refreshing feeling."

star; act the leading roleThe lineup is open first directorWen yexiecrowdCreate a boutique drama series

At the opening ceremony, the starring lineup was made public for the first time, with Li Tingting playing Ma Zhuo, Zhou Chengao playing Xia Ze, Mimi playing Yu Anduo, Cui Yuxin playing Xiao Zhe, and Shao Bing specially starring Yu Dekai. Rao Xueli, the chief producer, also specially introduced Wen Ye, a young director. high flyers, who graduated from MIT, has participated in flowers of war, Bronque Terrace, Great Girl and other film and television works. This time, she is the director of Leave Song. Wen Ye said, "I was deeply moved when I first saw the story of Leave Song, and I was very moved by the fatalism of several protagonists. This time, we also assembled a very excellent and experienced creative team, striving to present a boutique drama that can bring impact to the audience both in plot and audio-visual. "

"Away from the song, we will meet eventually." A distant and lingering farewell song is about to ring, and I look forward to the online drama "Leaving Song" meeting the audience as soon as possible.

Listen to the marketing director of ＂roadside picnic＂： How to sell the magic film to the ordinary audience？

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

[Talking about the marketing tone]

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

[Talking about film arrangement]

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

Zi Shijun: Does this film have the action of "online distribution"?

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

[Talking about materials]

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

[Talking about cross-border]

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

[Talking about roadshows]

Zi Shijun: This roadshow is going well. How did you choose the route?

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

[Talking about derivatives]

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:

Geely’s interim results released： the sales of new energy vehicles increased by 398% in the first half of the year, and product structure optimization helped to enhance brand value.

On August 18th, Auto (HK.00175) released its interim report. In the first half of this year, the operating income was 58.2 billion yuan, a year-on-year increase of 29%; The average gross profit of bicycles was 16,000 yuan, a year-on-year increase of 9.9%; The sales volume of new energy increased by 398%, the fastest among domestic brands; In addition, free cash flow increased by 1076% to RMB 5.4 billion, and net cash level increased by 5.8% to RMB 22.01 billion.

At the same time, Geely Automobile has achieved many breakthroughs in business this year, with many bright spots. First, in the first half of the year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands, including 109,000 new energy vehicles, up 398% year-on-year; Second, Geely Automobile’s product structure has been continuously optimized, and new energy labels have been shaped. The main products will launch the E-Motive hybrid version, and Geometric Automobile will jointly build a "digital cockpit" with Huawei HarmonyOS for the first time; Third, we have continued to make breakthroughs in high-end. In the first half of the year, the average amount of large orders delivered exceeded 335,000 yuan, and the first luxury pure electric MPV Extreme Krypton 009 will be released soon. Fourth, Geely Automobile’s overseas exports reached a new high, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year.

In 2022, the Fortune Global 500 list was officially released, and Geely Holding Group ranked 229th with revenue of US$ 55.86 billion, up 10 places from last year. This is the 11th consecutive year that Geely Holding Group ranked among the Fortune Global 500.

"all-round innovation"

Enter the first echelon of new energy enterprises

In 2022, Geely Automobile accelerated its transformation to new energy in an all-round way. In the first half of the year, the sales volume of new energy was 109,000 units, up 398% year-on-year, which was the fastest among domestic brands, and its penetration rate of driving new energy increased by 14.4 percentage points (to 17.9%), ranking first in the industry.

Lingke 09

Geely Automobile actively shapes the brand and label of new energy vehicles. As of July this year, the cumulative sales volume of Lectra exceeded 740,000 vehicles, covering the mid-to-high-end market. 72% of the users of Lectra brand are from joint ventures and luxury brands, and the product premium ability has been continuously improved, creating a new height of high-end automobile brand value in China. At the same time, LINKE officially released Lynk E-Motive technology brands, creating a "new energy" label for LINKE. By the end of 2023, the proportion of LINKE electrification will strive to reach more than 60%. After 2024, the Lectra brand will launch at least two new energy vehicles every year. It is estimated that by 2025, Lectra will be fully electrified.

ZEEKR 001

As a high-end new energy brand owned by Geely Automobile, it achieved the fastest delivery speed of high-end intelligent pure electric brands in the first half of this year, with an average large order amount exceeding 335,000 yuan. With the acceleration of delivery and the evolution of product experience, the user ecosystem of Krypton is also booming. As of July 31, 396 self-built charging stations have been built, completing 66% of the annual target of 600.

Geometry e

At the same time, the cumulative sales volume of Geely Automobile’s geometric cars reached 54,500 vehicles in the first half of the year, up 293% year-on-year. The brand positioning was reorganized and defined as a popular "fashion intelligent pure electric series". By creating more fashionable and lighter pure electric products, the geometric brand achieved a rapid growth of 293% in the first half of the year and became the backbone of the group’s new energy rise.

In the future, Geely Automobile said that the company will enter an accelerated development period of "all-round innovation" and further clarify the next development goals. During the year, the monthly proportion of new energy will reach more than 30%; By 2023, by improving the product layout, the proportion of new energy in a single month will reach more than 50%, and it will enter the first echelon of new energy enterprises.

Xingyue l lei Shen zhi Qing Hi·X

The company said that it will continue to strengthen the "hybrid" brand effect in the future to ensure that the value of China Star is upward and continues to be new; At the same time, LEEK focuses on building LEEK intelligent hybrid Lynk E-Motive technology brands, and rapidly promotes the full coverage of electrification of main products; In addition, geometry will strengthen the marketing of To C and bring products that are more in line with the needs of popular intelligent pure electricity. It is worth mentioning that the first luxury pure electric MPV Extreme 009 is about to be officially released, and it is expected that the monthly delivery of the brand will exceed 10,000 units in the fourth quarter of this year; Ruilan automobile speeds up the layout of the market segment of power exchange.

Around the big trip

Layout of scientific and technological ecological fields

In recent years, Geely has actively focused on big trips, laying out new energy technologies, car networking, autonomous driving, low-orbit satellites, in-vehicle chips, operating systems and other businesses, strengthening the science and technology ecosystem, creating a moat of science and technology, making new breakthroughs in intelligence and empowering its automobile business.

Intelligent Geely science and technology ecological network

On June 2nd this year, the nine planets, the first track of the "Geely Future Travel Constellation", was successfully launched in xichang satellite launch center with an arrow of nine planets. One of them was named "China Star of the Asian Games", which was the first commercial satellite named for the Asian Games, and will comprehensively enhance users’ intelligent travel experience with space technology. "Geely Future Travel Constellation" has a hard-core technology ecology, enabling smart travel, unmanned systems, smart cities and other fields, and will comprehensively enhance the smart travel experience of users of Geely Holding’s automobile brands.

At the same time, Geely accelerated the deployment of domestic and self-developed chip routes. In June, the "Longying No.1 Demonstration Car" jointly built by Yikatong Technology and Xinqing Technology was officially unveiled in Wuhan. The "Longying No.1" will be mass-produced in the second half of this year, and the first model is Geely’s main model. The "Longying-1" intelligent cockpit chip is the first car-gauge SOC chip with 7nm process in China, which fully benchmarks the international leading products in terms of process and performance.

Also, Geely accelerates intelligent change and promotes new technology. In terms of three electric power, the pre-research and development of the second-speed pure electric gearbox has been completed in the first half of the year. Compared with the traditional first-speed gearbox, the pure electric acceleration of the whole vehicle can be increased by 10%, and the high-speed power consumption is optimized by about 7%, which not only ensures the power response, but also improves the power consumption, and also relieves the mileage anxiety of users for high-speed travel. It is planned to mass-produce and load cars in the second half of next year.

Around the "Smart Geely Science and Technology Ecological Network", Geely has carried out global layout in automobiles, chips, satellites, aircraft, smart phones, data centers, etc., and the systematic competitive advantage in the field of "intelligence" will continue to emerge.

In the first half of this year, four models of Geely Automobile were upgraded from GEEA1.0, an electronic architecture with distributed control, to GEEA2.0, an electronic architecture with centralized functional domains. At the same time, matching the latest Qualcomm 8155 car chip, the OTA upgrade of the intelligent cockpit was realized, and it is planned to complete about 10 OTA upgrades this year. At the same time, at the end of the year, Geely Automobile will mass-produce a new generation of cockpit operating system One OS independently developed, supporting a version of software to cover the needs of multiple models, so that the user’s car-machine interaction experience is different from that of mobile phone 0.

In the field of intelligent driving, Geely Automobile will focus on L2+ and L3 intelligent driving technologies. In October this year, 6V5R intelligent driving system will be applied on the latest products of Geely, Lectra and Geometry to realize NOA navigation assistance function and OTA. In the second half of 2023, a 10V5R1L system with four side cameras and one laser radar will be added to improve the ride comfort and safety of the vehicle’s parking function and realize the cross-layer parking service function.

Create a high-end brand

Continuous optimization of product structure

The data shows that in the first half of this year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands. The company actively optimizes the product structure and shapes the "new energy" label of Lectra. The main products will launch the E-Motive hybrid version and accelerate the delivery of Raytheon hybrid models. In addition, a new generation of geometric models G6 and M6 will be launched in Geometry this year, and the "Digital Intelligence Cockpit" will be built with Huawei HarmonyOS for the first time.

High-value products, represented by "China Star", will drive Geely to achieve the goal of brand promotion and value promotion. In the first half of the year, Geely Automobile Group’s bicycle sales revenue increased by 21.1% year-on-year. Among them, "China Star" achieved an overall sales volume of 106,000 vehicles, accounting for 23.9% of the total sales volume of Geely brand, up by 10.3% year-on-year. By the end of June, the cumulative sales volume exceeded 390,000 vehicles, and the average price of bicycles has successfully entered the joint venture competition circle.

As the first large SUV on its SPA platform, it entered the price band of 300,000 yuan for the first time. As of July, 2022, the cumulative sales volume of Lectra exceeded 740,000 vehicles, and its products mainly competed with first-line foreign brands, covering the mid-to high-end market. 72% of the users of the Link brand come from joint ventures and luxury brands. Brand influence has become the first driving force for users to buy. The product premium capacity has been continuously improved, creating a new height of high-end automobile brand value in China. From January to June, 2022, the average weighted price of Lectra products reached 152,000.

In addition, the company delivered 19,013 vehicles in the first half of this year, with an average large order amount of over 335,000 yuan. The first luxury pure electric MPV company, Extreme Krypton 009, will be officially released soon, and it is expected that the monthly delivery of the brand will exceed 10,000 vehicles in the fourth quarter of this year. Krypton has evolved in three major areas: intelligent drive, intelligent cockpit and intelligent driving through simultaneous upgrade of software and hardware. Among them, the intelligent drive system systematically applied intelligent technology to all fields of pure electric drive control for the first time, and brought new functions such as the first black technology "lightning switching" and intelligent acceleration slip regulation in the world mass production; New and old car owners can have a new generation of krypton intelligent cockpit based on the 8155 computing platform and an intelligent assisted driving system with the function of "antelope avoiding danger".

In terms of intelligent cockpit, a new generation of cockpit operating system One OS will be mass-produced at the end of December this year, which can realize a version of software covering a variety of models, allowing users to "get started and use" from mobile phones to cars, providing the best interactive experience in the cockpit. At the same time, we are developing a "cloud car machine" system to realize the application software service computing on the cloud; Reduce the cost of hardware computing power, improve the efficiency of OTA iteration, redefine the development mode of automotive software, and bring new ecological services and experiences to users.

Overseas exports hit a new high

Strengthen end-to-end overseas localization ability

In the new era, in which the domestic big cycle is the main body and the domestic and international double cycles promote each other, Geely Automobile will change its overseas business model dominated by trade, strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories, and continue to participate in the global market competition.

It is understood that Geely Automobile’s overseas exports reached a new high in the first half of this year, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year, ranking fourth in the industry (one place higher than last year).

Among them, in the first half of the year, Geometry C, a pure electric vehicle, ranked first in Israel’s pure electric market with a market share of 21.7%; Coolray has long occupied the top three in market segments in the Philippines, Saudi Arabia, Qatar, Kuwait and other places, with a cumulative global sales volume of over 500,000 units. In May, 2022, 3,253 new Geely cars were sent to the Middle East market by charter, creating the largest single shipment record of Geely Automobile in the past 10 years.

Baoteng automobile

Proton Automobile, which is owned by Geely, achieved sales of 60,100 vehicles from January to June this year, up by 3.9% year-on-year. Among them, Geely imported X50 and X70 to achieve sales of 25,100 vehicles, up by 15% year-on-year, and won the sales champion of B-class and C-class SUV market segments in Malaysia respectively. At the same time, Proton Automobile began to exert its strength in overseas markets, achieving an export of 2,722 vehicles, an increase of 81% year-on-year, ranking first in Malaysia’s exports. Export will become the most potential sales growth point of Proton Automobile.

In terms of overseas layout, Geely Holding Group and the Group also announced cooperation in January this year. The two sides will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market, and plan to put the above products into overseas markets. On May 10th, Geely Automobile announced its shareholding in Renault Korea Automobile, with a shareholding ratio of 34.02%. This capital increase and shareholding reflects Geely Holding Group and Renault Group’s strong confidence in the huge potential of the Korean market. At the same time, in the Korean market, the two companies will work together to help Renault Korea enrich its product portfolio, realize the double growth of brand penetration and sales in the Korean market and export market, and accelerate the landing of Renault Group’s Renaulution Plan.

Regarding the future, Geely said that in the second half of the year, the Geely brand will focus on major markets such as the Middle East, Asia-Pacific and Latin America; Proton brand radiates the Southeast Asian market and accelerates the study of emerging markets such as Thailand and Vietnam; Accelerate the "European strategy" and "Asia-Pacific strategy" of the brand; Build a global digital system, ensure product safety and compliance, empower internationalization with digitalization, and comprehensively promote Geely’s globalization process. In the future, Geely will strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories. （CIS）

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Qian Shan is always in love, so click "Watching"! ! !

Byd Han： comparable to millions of luxury cars, the first choice for value

In today’s automobile market, BYD Han has become a magic car in the hearts of ordinary consumers with its excellent performance, people-friendly price and economical use cost. Today, taking BYD Han as an example, starting from the data of insurance premium, charging fee, maintenance fee, etc., we analyze in detail why it can become the best choice for ordinary people.

I. Insurance premium: affordable and fully guaranteed.

For ordinary consumers, the insurance premium after buying a car is an expense that cannot be ignored. However, BYD Han has shown a very high cost performance in terms of insurance premiums. The insurance cost of my new BYD car in the first year is about 7000 yuan. This price is obviously more close to the people than the luxury models of the same level.

Take the 2022 BYD dmi Premium Edition as an example. Its annual premium includes compulsory insurance in 760 yuan, travel tax in 0 yuan and commercial insurance of 2,894.72 yuan, totaling 3,654.72 yuan. With the accumulation of driving records, the premium will decrease year by year. Such insurance premium is undoubtedly an acceptable expense for ordinary consumers.

Second, the charging fee: low cost, green travel

In the field of new energy vehicles, charging fee is one of the most concerned issues for consumers. As a pure electric vehicle, BYD Han has shown a very low cost in charging fees. Take the 2022 BYD Han dmi Premium Edition as an example, its power consumption per 100 kilometers is 13.2kWh. If you drive 20 thousand kilometers a year, the electricity bill is about 1700 yuan. This cost is much lower than that of similar fuel vehicles, which saves consumers a lot of fuel expenses.

In addition, BYD Han also supports various charging methods such as household charging piles and public charging piles, which provides great convenience for consumers. When charging public charging piles, although the cost will be relatively high, considering the battery life and the convenience of charging, this cost is still reasonable.

Third, the maintenance fee: economical, quality assurance.

In terms of vehicle maintenance, BYD Han also showed the characteristics of economic benefits. Take the 2022 BYD Han dmi Premium Edition as an example, its maintenance is relatively simple, and it needs about 300 yuan every time. This fee includes the inspection and replacement of the status of the three power systems, air conditioning filter elements, brake fluid and antifreeze. Compared with the same level of fuel vehicles, BYD Han’s maintenance costs are obviously more close to the people.

In addition, BYD Han’s maintenance cycle is relatively long. Take the 2022 dmi distinguished model as an example, the first maintenance is carried out within 5,000 kilometers or 3 months, and then the routine maintenance is carried out every 20,000 kilometers or every 12 months. Such a maintenance cycle is undoubtedly more friendly to ordinary consumers. At the same time, BYD manufacturers may also provide some maintenance preferential policies, such as free first insurance, maintenance packages, etc., which further reduces the maintenance cost of car owners.

Therefore, BYD Han is more cost-effective.

How much is the Land Rover Defender and how to choose between the Defender 90 and 110？

Promotion Dates: 2022-07-02 to 2022-07-31

22 Defender (National VI current car) price 79W

Configuration: European version of Land Rover Defender 3.0T four-door S, 19-wheel LED headlights, 12 seat adjustments (6 electric, 6 manual), leather fleece seats, LCD meters, ordinary audio, air suspension, automatic headlights, electric eyes, car to keep, optional: panorama, smart card, ring shadow, off-road bag (black luggage rack, home power interface, active rear axle differential lock), off-road enhancement bag (ATPC all-terrain process, second-generation all-terrain, Land Rover terrain butler)

The mid-2022 promotion has started! The new 22 Land Rover Defender Tianjin Port cars are on sale, with National VI emissions. If you buy a car, you will get a luxury gift package of tens of thousands of yuan and a gift of imported car clothes for the whole vehicle. Land Rover Defender has two versions, 90 version and 110 version, three-door version and five-door version respectively. The medium-sized cars are all 3.0, while the parallel imports are 2.0 and 3.0. If you want to buy a toy car full of play attributes, then you can choose the 90 version, because it is shorter and lighter, with stronger passing and escape properties, and the off-road attributes are purer.

If you want to meet the needs of your family and go off-road for fun, it is better to choose the 110 version. After all, there is more space. As for the power choice, although the 2.0 has 300 horsepower and a maximum torque of 400 Nm, it is basically sufficient at the power level. However, because it is a four-cylinder car, it must be different from the 3.0 six-cylinder car. For cities, it is definitely sufficient. For example, if you want to use the 2.0, your driving power is not weak, but if you want to be fully loaded, it will be a bit overwhelming.

If the budget is stuck, 3.0 is not enough, and 2.0 is afraid of other people’s jokes, in fact, this is not necessary. After all, it is a matter of online trolls, and in reality, such comments are still rare.

Car order: 152-0147-7421 Zheng Lin (same as WeChat)

Also, let’s talk about the stability of the Land Rover Defender. The off-road ability of the Defender is very strong, but the stability can only be said to be average, because there are too many electronic components, but it is definitely not as mysterious as what is said on the Internet. Otherwise, if the standard keeps increasing the price, who will pay?

Chopsticks Brothers’ new film ＂Nie Yinniang＂ is a follow-up project.

A film called The Legend of Nie Yinniang has been approved.

　　 1905 movie network news On December 23rd, the Film Bureau released the latest issue of the film script for filing and project announcement. Tang De International, New Yuan Ye, Hengye and other companies all exposed the latest projects, and Chopsticks Brothers’ new film "Fake Bodyguard" was also impressively listed. In addition, a film named "The Legend of Nie Yinniang" was officially approved, which has nothing to do with the film directed by Hou Xiaoxian.

Nie Yinniang attracted a follow-up work, Chopsticks Brothers’ new film named Fake Bodyguard.

　　 Nie Yinniang the Assassin, directed by Hou Xiaoxian, has been filmed for many years and finally released this year. Although the box office performance is not good, the film is of excellent quality and has a high status in the hearts of fans. The film also won many awards such as best film and best director at the Golden Horse Award. Now, a film named "The Legend of Nie Yinniang" has been approved. The synopsis of the story is: in the middle of the Tang Dynasty, the buffer region was divided, and Nie Yinniang, a chivalrous woman, sacrificed herself and took care of the overall situation to protect Wei Bo from the war, thus writing an epic story.

　　 Judging from the plot, although the protagonists are all Nie Yinniang, they are different from Hou Xiaoxian’s version, and some of them have deviated from the original trend and become more grand, even using the word "touching" to describe them. The filing unit of The Legend of Nie Yinniang is Zhejiang Dongyang Zhongguang Film and Television Culture Co., Ltd. Beijing Branch, but none of the production and distribution companies of The Legend of Nie Yinniang has this one.

Chopsticks Brothers’ New Works Exposed

　　 Last summer, Chopsticks Brothers’ film was released in the mainland, and the box office finally exceeded 200 million. After that, the two have no new works. After the announcement of this project, their new film named "Fake Bodyguard" was also exposed. The screenwriter was Wang Terry, and the story took place in South Korea, but the protagonist was "three people in life service". It seems that Shawn and Wang Terry will invite others to star together this time. The synopsis of the story shows that the protagonists met the top killers when they came to Korea, which can’t help but remind people of the Korean killers played by Chopsticks Brothers in "The Raptors of Old Boys Crossing the River".

The Golden Horse Award for Best New Director Bi Gan’s New Work

　　 In addition, Bi Gan, who won the Best New Director Award at this year’s Golden Horse Award, will also start shooting a film called The Last Night of the Earth, which is his second feature film.

New Yuan Ye will shoot the co-production "Never Tomorrow".

Hengye Film Co., Ltd. has opened three new plays in succession. New Yuan Ye will shoot the science fiction film "Never Tomorrow"

　　 In the column of co-productions, there is a work in New Yuan Ye called "Never Tomorrow". In the film, the earth will lose its gravity, and all life is in danger of being pushed into the abyss of space. It is a science fiction film.

Tang De International will shoot Ghost Train.

　　 Tang De International, a company that once invested in Jackie Chan’s new film, also released a new work "Ghost Train" this time. The screenwriter is Fuhai Yi, who once wrote a film starring Song Jia with Su Xiaowei. Most of the story of Ghost Train happened on the train, including the disappearance of the last carriage and the fact that it still runs without the front of the car. It is mainly thrilling.

　　 In recent years, Fujian Hengye Film Co., Ltd. has released three new films at one time, namely "My Dad is a liar", "Evil Neighbors from Heaven" and "Wow! There is a demon, and the three films are of different types.

The "European Raiders" previously exposed by Yinrun was finally established.

　　 As early as March this year, during the Hong Kong International Film Festival, Yinrun announced that it would launch "European Raiders", which was directed by Ma Chucheng, continuing the style of the previous "Raiders" series of films, with an investment of over 100 million yuan, and would invite first-line stars to star in it. By the end of the year, the film was finally approved. It tells the story of three bounty hunters. When they compete with each other, they are involved in European gangs, the CIA of the United States, the European Union’s anti-crime alliance and other organizations.

2024 Guangzhou Auto Show is a crazy free ticket! Free exhibition tickets, the last 500 tickets!

[2024 Dragon Boat Festival Southern International Auto Show] will be held in [Guangzhou Pazhou Nanfeng International Convention and Exhibition Center] on June 8-10, 2024!

Ticket collection channel for participation →

The biggest difference of this year’s auto show in the past is that in addition to the current popular models, there are new cars on the scene! Each brand model also has its own car model, which will best show the on-site models! Get tickets now and enjoy such an auto show feast!

In terms of appearance, X1 M35Li will continue to use the latest design and modeling of overseas editions, but there are some improvements in the learning of vehicles, and the embellishment of the M sports logo makes the overall sense of sports strong. The dimensions, length, width and height of the whole vehicle are 4616/1845/1627mm and the wheelbase is 2802mm, which has not changed.

The shape of the rear of the car is more angular, and the rear is surrounded by a large area of bright black material, which is full of sports atmosphere with the exhaust of the upper and lower sides.

With reference to the overseas version of BMW X1 M35i, the interior is still equipped with a dual-screen design, providing drivers with rich information and intelligent interactive experience. The car will provide red and black color matching, integrated sports seats and Alcantara material packages to create a stronger sports atmosphere.

Auto shows are held every year, but you don’t buy a car every year. You can buy your favorite car only by watching and comparing more. So, hurry up and sign up for tickets, and the next lucky one will be.

The article has also prepared the exhibition tickets for everyone, and you can pick them up with your fingers!

Yang Mi celebrates Yang Ying’s birthday late at night, Wang Zulan： Happy birthday, brother

1905 movie network news On February 28, Angelababy () celebrated its birthday, and friends, friends, and others in the circle rushed to offer their blessings in the early morning, confirming Yang Ying’s popularity in the circle.

Yang Mi called Yang Ying "Teacher Yang" and posted three selfies of the other party saying: "You look the best today, love you." Yang Ying replied her love: "Thank you Teacher Yang, I love you too."

Another beautiful woman, Ni Ni, also posted a photo of Yang Ying and wished her a happy birthday, peace and joy. In contrast, actor Wang Zulan’s wishes were very direct, "Happy birthday, brother." Yang Ying also expressed her gratitude as a brother.