标签： 上海龙凤1314

Steady start ｜ Accurately get through the industrial chain supply chain blocking points, and give priority to ensuring the stable operation of key industrial chain supply chains

　　CCTV News:The Ministry of Industry and Information Technology said that in the new year, it will lay a good "combination boxing" and "serial strokes" from four aspects, go all out to promote the steady development of the industrial economy in the first quarter and play a "ballast stone" role in stabilizing the economic market.

　　At the same time, the Ministry of Industry and Information Technology indicated that it will actively guide the expansion of consumer demand. Seize the opportunity of traditional festivals such as Spring Festival and Lantern Festival to stimulate the domestic super-large-scale market advantage and dig deep into the consumption potential of residents. Promote the upgrading of information consumption and increase the cultivation of industries such as intelligent networked cars, smart and healthy old-age care, and ice and snow equipment. Expand the consumption of new energy vehicles, and encourage qualified places to carry out green smart home appliances and green building the countryside activities.

　　In terms of energy factor guarantee and coordination, the Ministry of Industry and Information Technology said that it will accurately open up the blocking points in the supply chain of the industrial chain, focus on solving the problems of "lack of core", "lack of cabinet" and "lack of work" of enterprises, and give priority to ensuring the stable operation of the supply chain of key industrial chains.

New energy vehicles go to the countryside to speed up again

　　Source: Ministry of Industry and Information Technology Cartography: Wang Zheping

　　Recently, new energy vehicles have repeatedly received favorable policies for going to the countryside. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting stressed that it is necessary to boost large-scale consumption such as automobiles, electronic products and homes; The "Measures on Restoring and Expanding Consumption" proposes to implement policies such as building a high-quality charging infrastructure system, supporting new energy vehicles to go to the countryside, and continuing and optimizing vehicle purchase tax reduction and exemption for new energy vehicles; The National Development and Reform Commission and the National Energy Administration issued opinions, calling for accelerating the construction of charging infrastructure and better supporting new energy vehicles to go to the countryside and rural revitalization; The Ministry of Commerce made it clear that the "Consumption Boosting Year" would focus on key areas, and organized the activity of new energy vehicles going to the countryside in thousands of counties and towns … …

　　What is the implementation of relevant policies? How to better meet the needs of the masses? How to build a supporting service system? The launching ceremony of this year’s new energy vehicles going to the countryside was held in Jingmen, Hubei Province a few days ago. The reporter conducted an investigation here.

　　— — Editor

　　"I deliberately got up early on weekends, and there are still many people watching cars!" The 4S shop was crowded, and Li Chengwu and his wife followed the salespeople closely. The newlyweds, who live in Levin Town, Shayang County, Jingmen City, planned to buy a new energy car at the beginning of the year, so they have to make a good choice when they go to town this time.

　　In June this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration simultaneously launched the 2023 new energy vehicles going to the countryside in Wuxi, Jiangsu, Qionghai, Hainan, and Jingmen, Hubei. The model that Mr. and Mrs. Li Chengwu are interested in happens to be among them, and there are many discounts.

　　The construction of charging piles goes ahead, and the market demand in counties and townships continues to be released.

　　Why is China-Italy new energy vehicle? Li Chengwu and his wife calculated the account: buy a model with a battery life of 200 kilometers and charge it once a week to meet the daily travel needs; Using public fast charging facilities can save three or four thousand yuan a year compared with fuel vehicles.

　　Convenient and affordable, it has become the main consideration for many customers to buy cars. Haodi Company is BYD’s general agent in Jingmen area. Chen Quan, sales manager, told reporters: "Recently, the company’s monthly turnover has stabilized at more than 200 vehicles, and many more customers have bought cars from counties and villages." It is understood that BYD originally had only two 4S stores in Jingmen, and now it is planning to open new stores in county-level cities such as Jingshan and Zhongxiang.

　　Why should we promote new energy vehicles to the countryside? According to the study of electric vehicle travel in rural areas of China, by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, with a total of over 70 million vehicles, and the market scale may reach 500 billion yuan. Peng Yong, deputy director of Jingmen Economic and Information Bureau, said that the market penetration rate of pure electric vehicles and plug-in hybrid vehicles is 15.9% and 10.4% in counties and villages of the city, which still has great growth potential compared with the central city.

　　What is the first problem to be solved to stimulate growth potential? Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the construction of charging piles must be laid out in advance for new energy vehicles going to the countryside.

　　When the reporter came to Levin Town, he met Dai Feilong, a new energy owner, in a parking lot: "Two years ago, there was a slow-filling pile in the town, and I bought a pure electric car. Now a new fast-filling pile has been built, which can be fully charged in less than an hour, which is more convenient. "

　　Since 2021, State Grid Jingmen Power Supply Company has built charging facilities in 52 towns and villages in the city. This year, it has completed upgrading and expansion, and built 58 DC fast charging stations, equipped with 112 fast charging piles and 120 slow charging piles, which is the first in the province to achieve full coverage of fast charging piles in towns and villages. From January to June this year, the charging capacity of charging piles in Jingmen township increased by 182.33% year-on-year, ranking first in the province.

　　"The charging piles at the entrances and exits of township expressways and popular tourist villages are used frequently, and we have added fast-filling piles." Huang Kai, head of the electric vehicle business of State Grid Jingmen Power Supply Company, believes that the charging infrastructure should be built in front, so that consumers can have no worries.

　　When new energy vehicles enter the village, the demand for personal charging piles is greater. Not long ago, Yu Liangrui, a villager from Zengmiao Village, Zilingpu Town, Dongbao District, Jingmen City, applied for charging pile installation business on his mobile phone. On the same day, the staff of State Grid visited the site to complete the on-site investigation; Two days later, the charging pile was electrified. "Many families in rural areas have single-family houses and have enough space to install personal charging piles. This advantage makes it difficult for towns to compete. " Huang Kai said.

　　Demand upgrade leads product iteration, and vehicle functionality is continuously enhanced.

　　Set up tents, put up banners and put gifts … … In Macheng Town Square, Duodao District, Jingmen City, the off-line tour of new energy vehicles attracts residents to experience.

　　For several years, Chen Quan first drove the demo car to the boundary far away from the city. "In less than half a day, the contact information of several interested customers has been added." Chen Quan said that there will be more exhibitions in towns and villages.

　　Xiao Liu, a staff member of Macheng Industrial Park, bought a plug-in hybrid car two years ago. Now he is a little annoyed. "I should have bought pure electricity at the beginning." She found that the touring models not only have longer cruising range and faster charging speed, but also add practical new functions such as smart parking and digital keys.

　　Compared with the early years when cars went to the countryside to mainly solve the problem of "whether there is", now with the improvement of consumption level, new energy vehicles have to solve the problem of "whether it is good or not". Chen Jintao, deputy director of the Economic and Information Bureau of Duodao District, exemplified that some middle-aged consumers are facing the demand for vehicle redemption, and whether the cruising range is sufficient is the main consideration; For young people who buy the first car, the new "gameplay" related to assisted driving and intelligent network connection is more attractive.

　　The reporter consulted the catalogue of four rounds of new energy vehicles going to the countryside and found that only 10 companies and less than 20 models initially participated in the countryside, most of which were traditional car companies. This year, the number of models going to the countryside has increased to 69, which has opened up the distinction in terms of price, function and power, and some mid-to high-end models have also been included.

　　Products are iterative with the upgrading of demand, and so are commercial vehicles. According to the data of the Ministry of Industry and Information Technology, in 2022, the sales of new energy commercial vehicles in China accounted for about 1/10 of the total sales of commercial vehicles. The reporter learned that among commercial trucks, the micro-closed van that the masses call "micro-surface" is the mainstream model and is often used for short-distance logistics transportation.

　　Liu Jun is a pure electric micro-surface user of Dongfeng Motor, who lives in Tuanlinpu Town, Duodao District. In the early morning, he drove agricultural products to the vegetable market in the city. In his spare time, he took orders to distribute food and department stores on the group buying and pulling platform, and traveled more than 100 kilometers every day. However, occasionally receiving a list of decoration building materials made him quite puzzled: "It is not easy to put a water pipe three or five meters long in the car. If only the cargo compartment were bigger. "

　　For Liu Jun, the car should not only run fast but also save money and be reliable. Pan Chonggang, deputy director of the commodity planning department of Dongfeng Motor Co., Ltd. said that the pure electric micro-surface currently sold by Dongfeng is based on the original passenger micro-surface "oil to electricity", and the loading capacity is limited. To this end, they decided to upgrade the product line and design a brand-new pure electric micro-surface model.

　　The R&D team was stationed in rural areas of Zhejiang and Hubei to investigate the use scenarios such as express delivery into the village. "We found that the hillside into the village is slippery, and the car should have good handling stability and sufficient power; In order to facilitate loading and unloading, the volume of the cargo compartment should be increased to at least 5 to 6 cubic meters, and spacious side doors and tailgates are needed. " Pan Chonggang said, "The new pure electric micro-surface car has been tested and is planned to go on the market next year."

　　The supply of affordable vehicles needs to be strengthened, and shortcomings such as after-sales maintenance need to be filled.

　　From urban areas to counties, towns and villages, with the gradual sinking of the market, consumers need different models. The reporter found in the interview that the cruising range of 300 kilometers is too short for some urban consumers, but it may be too long in the village — — Many villagers make a living by farming or small businesses, and are unwilling to pay for miles they don’t need.

　　Zheng Peng, secretary-general of Hubei Electric Vehicle Circulation Association, said that the models purchased by county and township consumers are mainly A00-class mini new energy vehicles and A0-class small new energy vehicles, accounting for about 60% to 70%, and the price ranges from 50,000 to 80,000 yuan.

　　"For some consumers who only need to travel instead of walking, electric three-wheeled and four-wheeled vehicles are more attractive; For fellow villagers with production needs, the cargo capacity of new energy trucks is generally small, and there are not many optional brands of commercial vehicles such as pickup trucks, light trucks and micro-noodles. " Zheng Peng suggested that relevant enterprises should reduce costs and increase efficiency from product design, supply chain and other aspects, develop more "explosive" products for the rural market, and constantly explore the market "blue ocean".

　　What aspects can be improved to promote new energy vehicles to the countryside?

　　The charging facilities in township areas are scattered, and the construction and management costs are high. Huang Kai opens the monitoring page of the charging station in the operation center of State Grid Vehicle Networking Platform on the computer, and four colored circles indicate the utilization rate, failure rate, offline rate and charging success rate of the station. He admits that in the past year, the supply of slow filling piles in towns and villages in the city has exceeded demand, and the utilization rate is generally not high; However, in the peak period of returning home such as the Spring Festival, the demand for fast filling piles is in short supply.

　　According to estimates, according to the calculation of adding 6,000 new energy vehicles every year in Jingmen City, the centralized charging load in the city will reach 250,000 kilowatts in 2030. "There are more and more users installing personal charging piles now. Adding a slow-filling pile is equivalent to adding four 1.5-horse air conditioners, which greatly improves the requirements for transformer capacity. " Huang Kai is worried that the relatively weak rural power grid is difficult to load.

　　At the same time, the blocking point of after-sales maintenance also needs to be cleared. Some car owners report that many auto repair shops can’t repair new energy vehicles. Zheng Peng introduced that the maintenance of fuel vehicles is mainly mechanical maintenance, while the maintenance of new energy vehicles is mainly in battery circuits, and having an electrician’s operation certificate is the basic threshold. At present, there is a market gap of more than 40% for technicians who are proficient in "three electricity" maintenance such as batteries, motors and electronic control systems.

　　Focusing on the bottleneck problem that restricts new energy vehicles from going to the countryside, relevant measures are being improved from top-level design to local practice. The "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" puts forward 11 specific measures in three aspects, and strives to promote new energy vehicles to the countryside by moderately advancing the construction of charging infrastructure and optimizing the purchase and use environment of new energy vehicles. "Some vocational schools in Hubei Province have set up new energy auto repair majors, and the Provincial Electric Vehicle Circulation Association is also carrying out new energy auto repair technician training business, and plans to jointly develop and launch new energy vehicle battery maintenance standards with insurance companies." Zheng Peng said that the road will be smoother when new energy vehicles go to the countryside.

OfO returned the deposit in 1988, Uniqlo closed the largest flagship store in Asia, and Gree 5G mobile phones sold 146 units in two days.

　　

　　

　　▍Asia’s largest baking studio closed down.

　　Interface news reported that the BEEPLUS LIFESTYLE Super Baking Workshop, the largest baking workshop in Asia and the largest bakery in Shenzhen, was closed in early December.

　　BEEPLUS LIFESTYLE was once regarded as an industry star comparable to Starbucks’ selected baking studio.

　　The baking workshop started business in January 2019. After half a year’s operation, the data showed that the single-day passenger flow of its store exceeded 20,000, and the unit price of a single customer was as high as 13,000 yuan. On average, more than 300 people registered as members every day.

　　▍Starbucks expects to open 600 new stores in China next year.

　　According to Zhitong Financial News, Starbucks said that it opened a record 259 stores in China in the fourth quarter, and it is expected to open 600 new stores in China in 2021. By the end of fiscal year 2022, the company will have 6,000 stores in China.

　　Starbucks said that the company currently operates in 83 markets, including one-third of international stores. By increasing partners, we can see new opportunities to release international business growth.

　　▍Every day, Youxian gets an investment of 2 billion yuan

　　Deep new consumption has learned that the community fresh retail platform has received a strategic investment of 2 billion yuan every day. This round of investment is led by a joint investment entity composed of Qingdao Guoxin, Sunshine Venture Capital and Qingdao Municipal Government Guidance Fund.

　　It is reported that this is by far the largest strategic investment of fresh e-commerce in the local area.

　　Daily Youxian was established in 2014 and developed into the head camp in the field of fresh e-commerce through the pre-warehouse model. According to its CFO Wang Jun, the company has achieved full profit by the end of 2019.

　　Since 2020, Youxian has received three funds every day, with a valuation of 20 billion yuan.

　　▍Blind box first stock market value exceeds 100 billion

　　POP MART, the first share of Blind Box, was listed on the main board of the Stock Exchange, rising 100% to HK$ 77.1, with a total market value of HK$ 106.5 billion.

　　According to the prospectus, in the first half of 2020, POP MART’s total revenue was 818 million yuan, up 50.5% from 543.4 million yuan in the same period of last year, and its net profit was 141 million yuan, up 24.7% from 113 million yuan in the same period of 2019.

　　As of June 30, 2020, POP MART has 3.6 million registered members.

　　

　　▍JD.COM reportedly bought FANCL for $1 billion.

　　According to Reuters news, JD.COM wants to bid for FANCL’s Asian business except Japanese for $1 billion, and Alibaba and Tencent have also shown interest in the brand.

　　About 80% of FANCL’s revenue in Asia comes from China.

　　Although the domestic no-additive market is not very mature, the sales data of FANCL in Shanghai show that the sales volume of its cleansing products has always been in the top three of beauty brands, and the skin care products have also remained in the top fifteen, which has a high product awareness and consumer recognition among all beauty brands without additive claims.

　　In addition, according to the report of Japan Times in early November, Gaochun Capital and Fosun Group in China are also studying FANCL, among which Gaochun Capital is considering a joint offer with Perfect Diary’s parent company, Yixian E-commerce.

　　▍The research of oral personal care brand Qing won millions of seed rounds of financing.

　　36Kr reported that the research of oral health care brand Qingzhi announced that it had won millions of seed rounds of financing, with Qingsong Fund as the investor and Mushi Capital as the exclusive financial advisor.

　　Founded in May 2020, Qingzhi Scientific Research has launched 12 SKUs, including bubble mouthwash, portable mouthwash and portable fresh spray. Among them, bubble mouthwash pill is an explosive product created by the brand.

　　▍Domestic maternal and child care brand Daikesi completed tens of millions of yuan in financing.

　　CBO News reported that domestic maternal and child care brand Dykesi Dexter has completed tens of millions of B-round financing, and this round of financing is for Xiangfeng to invest in China Fund.

　　According to the data, this is the third tens of millions of financing for Dykes this year. The first two times were Challenger Capital and Lafang Jahwa (603630, stock bar) in tens of millions of A+ round financing, Lafang Jahwa and Wuxi High-tech Zone Seed Fund in tens of millions of RMB A round financing.

　　Dykes brand was formally founded in June 2017. It is positioned as a natural, safe and effective care brand for China families. It is the first domestic brand to cut into the baby care market with "eczema care".

　　Since the company was founded in 2017 and officially launched in 2018, Dykos has achieved 5-10 times growth for three consecutive years.

　　▍Yuxi was exposed and withdrawn from the line.

　　Earlier, it was reported that Yuxi’s contract with dealers all over the country will not be renewed after it expires on December 31, 2020.

　　On December 10th, Yuxi Online Conference Officer announced the withdrawal of the cabinet, and will officially withdraw from the offline market in China on January 1st, 2021, and promised to give employees of direct marketing and third parties the opportunity of job transfer and interview and corresponding subsidies within the legal scope as soon as the end of December.

　　Yuxi is a domestic beauty brand established in 1992 and acquired by L ‘Oreal in 2004. It is the only local cosmetics brand in the high-end department of L ‘Oré al Group, and it is also one of the few high-end brands in L ‘Oré al Group that adopts the distributor system.

　　

　　▍Uniqlo announced the closure of Asia’s largest flagship store

　　Yiou. com reported that Uniqlo, a fast-moving Japanese giant, announced that it would close its Myeongdong store in Seoul, South Korea on January 31, 2021. In addition to Myeongdong Store, Uniqlo also plans to close eight stores including Lotte Store in Central Seoul this month.

　　Uniqlo settled in Myeong-dong, Seoul in November 2011, making it the second largest store in the world after new york.

　　On the opening day, sales once reached 2 billion won (about 12.05 million yuan), setting a record for the daily sales of a single clothing store in Korea.

　　Affected by the epidemic and the Korean people’s boycott of Japanese goods, Uniqlo’s revenue in the Korean market dropped by more than 50% year-on-year. So far, Uniqlo has closed 26 stores.

　　▍Well-known fashion brand I.T officially announced "privatization"

　　On December 6th, HKEx announced that I.T Ltd．, a well-known clothing brand, had agreed with Brooklyn Investment Ltd． on a privatization plan.

　　According to the plan, I.T Ltd was offered for privatization by the founder and CVC consortium, and the non-founder shares held by other shareholders will be cancelled at HK$ 3 per share, which requires a total of about HK$ 1.31 billion in cash.

　　I.T. said in the announcement that due to the severe market environment, the digital transformation of the retail industry, the outbreak of COVID-19 epidemic and the shrinking global tourism market, the company had to adjust its strategy.

　　

　　▍Suning Holdings pledged its equity to Taobao, saying it was a normal business cooperation.

　　On December 10th, Suning Holdings pledged the company’s equity to Taobao, with a total of 100,000 pledged shares, amounting to 1 billion yuan.

　　Suning Holding Group holds 371 million shares of Suning.cn (002024, Share Bar), with a shareholding ratio of 3.98%. Suning Real Estate is a real estate development enterprise under Suning Appliance. Qixinbao shows that Zhang Jindong is the major shareholder of Suning Real Estate, holding 81.25% of the shares.

　　Regarding the equity pledge, Suning responded to the reporter of national business daily (blog, Weibo), saying that the equity pledge is a normal business cooperation and has no substantial impact on the strategic development and normal operation of Suning.cn.

　　▍Gree launched the first 5G mobile phone: 146 units were sold in two days.

　　On December 7th, Gree’s first 5G mobile phone was quietly put on the shelves of Gree Mall and "Gree Dong Mingzhu Store" applet, with the price starting from 2699 yuan.

　　It is reported that Gree 5G mobile phone is not named after Gree mobile phone, but adopts the title of "Dasong 5G mobile phone". Up to now, the cumulative sales volume of four models of Gree Dasong 5G mobile phone in Gree Mall is 75, and the cumulative sales volume of "Gree Dong Mingzhu Store" applet is 71, with a total sales volume of 146.

　　▍Huawei Xiaomi entered Chengdu Vientiane City on the same day.

　　On December 6th, Huawei Chengdu flagship store and Xiaomi Home Chengdu flagship store opened in Vientiane City, chenghua district, Chengdu on the same day.

　　This is Huawei’s first flagship store in Southwest China and the third flagship store opened this year. In terms of product display, Huawei’s Chengdu flagship store follows five life scenes: smart office, smart home, sports health, smart travel and audio-visual entertainment.

　　As far as Xiaomi is concerned, the flagship store of Xiaomi Home in Chengdu is the 1000th store of Xiaomi, but it is also the first flagship store of Xiaomi Home in Southwest China. In 2017, Lei Jun said that he planned to open 1,000 millet homes in the next three years, and now this goal has been completed.

　　According to IDC data, in Q3 of 2020, the global shipments of Huawei Xiaomi smartphones ranked second and third respectively.

　　▍In 2020, the amount of air conditioning will double down.

　　According to the data of Aowei Cloud, it is estimated that the retail volume of air conditioners in China will be 51.2 million units in 2020, down 15.1% year-on-year, and the retail sales will be 154.3 billion yuan, down 22.0% year-on-year.

　　The offline market is particularly serious, with a retail volume of 24.61 million units, down 28.4% year-on-year. This year’s online market has also seen a decline in volume, with a retail volume of 26.59 million units, a year-on-year increase of 2.6%.

　　Aoweiyun. com predicts that in 2021, the retail volume of air-conditioning market in China will be 59.24 million units, up 15.7% year-on-year, and the retail sales will be 195.3 billion yuan, up 26.5% year-on-year.

　　

　　▍It will take 988 years for Xiao Huang to refund the deposit.

　　According to China Consumer News, in 2020, Xiao Sun and Xiao Xiao, students of Tsinghua University Law School, successively applied to the court to confirm that the arbitration agreement of Xiao Huangche was invalid, which was rejected on July 23rd and December 8th respectively.

　　On October 10th, I applied for the refund of the deposit for the small yellow car. By December 10th, there were 2,828 fewer people waiting in line, with an average of about 46 less people every day.

　　At this rate, it will take 360,772 days to digest the existing queue, which is about 988 years.

　　▍Homestay unicorn Airbnb listed

　　Airbnb, the global B&B short rent apartment booking platform, is officially listed and traded on NASDAQ.

　　The issue price of the stock is $68. Based on this calculation, Airbnb’s valuation will reach $47 billion (about RMB 300 billion), which is expected to become the largest IPO in the US market in 2020.

　　According to the prospectus, Airbnb’s revenue in the third quarter was $1.34 billion. Although it decreased by nearly 19% compared with $1.65 billion in the same period last year, its net profit reached $219 million, turning losses into profits.

　　Up to now, Airbnb has more than 4 million landlords and receives more than 800 million users from all over the world.

　　▍Nestle Asia’s first plant-based production line was put into production.

　　According to titanium media reports, Nestle announced that its first plant-based production line in Asia was officially completed and put into production and operation in Tianjin, and it will also launch the artificial meat brand Jiazhiyao for the first time in China market. The first batch of products include six models, including vegetarian spicy incense pot, vegetarian braised lion head and vegetarian braised pork. The price of each box is from 29 yuan to 39 yuan, and it will be sold in Tmall’s official flagship store and some box horse stores from late December.

　　It is understood that Nestle increased its capital by 730 million yuan in May this year to build four projects including plant-based product production lines in Tianjin. Among them, the newly added plant-based product production line project includes the construction of a plant-based product production line, as well as supporting raw material turnover warehouses and frozen turnover warehouses. The design capacity of the production line is 8,000 tons per year, which is also Nestle’s first artificial meat factory in Asia.

　　▍Tencent swept the top three in Chinese mainland’s game revenue list in November

　　According to App Annie’s data, in November, Tencent swept the top three in the revenue list of popular games in Chinese mainland. One month after its launch, the revenue of Tianya Mingyue Knife blessed by Gulong IP surpassed Peace Elite for the first time, ranking second in the revenue list.

　　Netease’s "A Chinese Odyssey" has returned to the top ten in the revenue list, along with the company’s game "Fantasy Westward Journey".

　　Compared with last month, the global game revenue list has not changed significantly. Genshin Impact, who just won the Best Game of the Year in the App Store and Google Play, ranks first in the revenue list.

　　

This article first appeared on WeChat WeChat official account: New Business Requirements. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)

Listen to the marketing director of ＂roadside picnic＂： How to sell the magic film to the ordinary audience？

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

　

[Talking about the marketing tone]

　

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

　

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

　

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

　

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

　

[Talking about film arrangement]

　

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

　

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

　

Zi Shijun: Does this film have the action of "online distribution"?

　

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

　

[Talking about materials]

　

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

　

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

　

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

　

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

　

[Talking about cross-border]

　

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

　

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

　

[Talking about roadshows]

　

Zi Shijun: This roadshow is going well. How did you choose the route?

　

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

　

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

　

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

　

[Talking about derivatives]

　

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

　

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

　

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

　

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:


Guiding Opinions of Ministry of Human Resources and Social Security, Ministry of Finance and Ministry of Education, on Establishing and Perfecting the Per Student Funding System for Secondary Vocation

On November 9, 2015, Cai Jiao [2015] No.448

Relevant ministries and commissions of the State Council, relevant directly affiliated institutions, finance departments (bureaus), education departments (bureaus, education committees), human resources and social security departments (bureaus) of all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning, Finance Bureau, Education Bureau and Human Resources and Social Security Bureau of Xinjiang Production and Construction Corps:

　　In accordance with the relevant requirements of the Vocational Education Law of People’s Republic of China (PRC) and the Decision of the State Council on Accelerating the Development of Modern Vocational Education (Guo Fa [2014] No.19), in order to promote the reform and development of secondary vocational education (hereinafter referred to as secondary vocational education), improve the overall funding level and talent training quality of secondary vocational schools (hereinafter referred to as secondary vocational schools), and promote secondary vocational schools to run their own characteristics and level, we hereby put forward the following opinions on establishing and improving the per capita funding system for secondary vocational schools.

　　I. Principles and objectives

　　(1) principles.

　　1 clear responsibilities, formulated in accordance with the law. According to the relevant legal requirements and the management system of "graded management, local priority, overall planning by the government and social participation" in secondary vocational education, the local government is the main body responsible for establishing and improving the per capita funding system for secondary vocational schools. The provincial level should make overall plans to promote the comprehensive establishment and improvement of the per capita funding system for public secondary vocational schools in this region. The central government guides all localities to establish and improve the per capita funding system for secondary vocational schools through the way of "replacing compensation with awards".

　　2 Multi-input and classified support. Adhere to government investment, give full play to the role of the market mechanism, actively guide social capital investment, and establish and improve a multi-input mechanism for the government, industries, enterprises and other social forces to raise funds according to law. On the basis of fairness, actively explore classified support, and implement differentiated funding for secondary vocational schools in different regions, different majors, different scales and different benefits to promote the overall improvement and sustainable development of school-running level.

　　3 Promote reform and highlight performance. Giving full play to the incentive-oriented role of financial funds, establishing and perfecting the per capita funding system in secondary vocational schools should be combined with promoting the innovation of talent training mode, adhering to the integration of production and education, school-enterprise cooperation, forming a mechanism of incentive compatibility, rewarding excellent students and supporting excellent students, and continuously improving the quality of talent training. To effectively improve the efficiency of the use of financial funds, establish and improve the per capita funding system in secondary vocational schools should be combined with strengthening performance management, and the performance concept and performance requirements should run through the whole process of the allocation and use of funds in secondary vocational education, reflecting the goal and result orientation, and accelerating the development of modern secondary vocational education.

　　(2) objectives.

　　By the end of 2016, all localities should establish and improve the per capita funding system for secondary vocational schools. In future years, we should actively take effective measures in combination with financial resources to continuously improve the level of per capita funding and gradually establish a dynamic adjustment mechanism for per capita funding standards.

　　By 2020, we will establish a diversified funding system for secondary vocational education that is compatible with the socialist market economic system and basically meets the needs of career development, and form a long-term funding mechanism with government input as the mainstay and the joint support of industries, enterprises and other social forces.

　　II. Scope and standards

　　(1) Scope.

　　All localities should establish and improve the per capita funding system for secondary vocational schools, which should cover all independent public secondary vocational schools (including general secondary schools, adult secondary schools, vocational high schools and technical schools) and secondary vocational classes affiliated to higher vocational colleges.

　　(2) standards.

　　All localities should, according to local economic and social development level, vocational education development planning, differences in professional running costs, financial situation and other factors, adjust measures to local conditions, scientifically and reasonably determine the average funding standard for secondary vocational schools (comprehensive quota standard or public funding quota standard), and gradually improve the funding level. At the same time, it is necessary to coordinate the per capita investment level of public secondary vocational schools and local private secondary vocational schools, as well as the per capita funding level of public higher vocational colleges.

　　In the process of establishing and perfecting the per capita funding system for secondary vocational schools, all localities should, on the basis of optimizing the distribution of secondary vocational education resources, comprehensively consider the factors such as the size of students and the cost of running a professional school, effectively embody the reform and performance orientation, implement differentiated per capita funding for secondary vocational schools, and promote the connotation development of secondary vocational schools. It is necessary to prevent problems such as eating from the same big pot and blindly expanding enrollment. It is necessary to tilt to schools with great reform, good school-running benefits, high employment quality and close cooperation between schools and enterprises, to schools with high management level, to majors that are urgently needed for local industrial transformation and upgrading, and to majors in hard industries such as agriculture, forestry, water, mineral oil, etc., so as to guide secondary vocational schools to rationally locate and run their own characteristics and levels.

　　Third, the job requirements

　　(1) Strengthen organizational leadership. The provincial finance, education, human resources and social security departments should implement their duties, improve their working mechanisms, and jointly promote the establishment and improvement of the per capita funding system for secondary vocational schools. Provinces that have not yet established an appropriation system should be introduced before the end of 2016. Provinces that have established an appropriation system should further improve relevant policies and measures, continuously improve the input level, and gradually establish a dynamic adjustment mechanism for the per capita appropriation standard. State-owned enterprises holding secondary vocational schools can refer to the per capita funding standards of public secondary vocational schools where the schools are located, and establish and improve the per capita funding system of their secondary vocational schools.

　　(2) Strengthen overall planning at the provincial level. Provincial education, human resources, social security and finance departments should further plan the allocation of secondary vocational education resources in the region and optimize the layout of secondary vocational schools. On this basis, establish and improve the per capita funding system for secondary vocational schools in the province, clarify the responsibility of sharing funds, increase the transfer payment to difficult areas within the jurisdiction, urge and guide the cities and counties that host secondary vocational schools, and implement the funds needed for per capita funding. Strengthen the management and support of private secondary vocational schools, formulate and improve relevant policies, and explore ways to encourage social forces to participate in organizing secondary vocational education through government subsidies and purchasing services, so as to promote the development of private secondary vocational education.

　　(3) Promoting reform and innovation. All localities should actively promote secondary vocational schools to change their school-running concepts, reasonably determine their school-running orientation, adjust and set up their majors, strengthen connotation construction, reform the talent training mode, actively promote the institutionalization and institutionalization of school-enterprise cooperation, and put the concept of integration of production and education into all aspects of talent training, so as to vigorously promote the reform and innovation of secondary vocational education.

　　(4) Conduct performance evaluation. All localities should actively explore the establishment of performance evaluation mechanism for the use of funds in secondary vocational education, formulate performance evaluation management methods, scientifically and rationally design evaluation index system, carry out performance evaluation work in a down-to-earth manner, make full use of evaluation results, adjust and improve policies and measures to support the reform and development of secondary vocational schools, and continuously improve the performance of fund use.

　　(5) Strengthen management and supervision. All localities should give full play to the role of modern information technology, further strengthen basic management, and ensure that the information such as the number of students is true and accurate. It is necessary to strengthen the management, supervision and inspection of the use of funds for secondary vocational education, urge subordinate secondary vocational schools to strictly implement the financial system of primary and secondary schools and the accounting system of primary and secondary schools, improve the management system for the use of funds, strengthen budget constraints, increase information disclosure, and actively cooperate with auditing and supervision departments to carry out relevant inspections.

　　CC: Offices of the Financial Ombudsman of the Ministry of Finance in all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning.

　　The previous post is incorrect, and this article shall prevail.

M9, the heaviest product released by HarmonyOS Zhixing, is officially listed at a price of 469,800 yuan.

On December 26th, 2023, the flagship of luxury technology was officially released at the press conference of the world of inquiry M9 and Huawei in winter. As the heaviest product of the year under HarmonyOS Zhixing, Wenjie M9 is equipped with Huawei’s full-stack smart car technology solution, which not only fully incorporates Huawei’s top ten smart car black technologies, but also brings many leading product highlights such as brand-new family design, ever-changing space, intelligent cockpit, intelligent driving control, intelligent driving and intelligent safety. With the deep empowerment of Huawei, Wenjie M9 will reshape the smart travel specifications and provide users with a continuous leading travel experience.

Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, said: "The M9 is a landmark product in the intelligent era. We bring all the best Huawei smart car black technologies to the car, which brings the outstanding experience of the leading generation in all aspects that users want and can’t think of, and redefines the smart car standard. It is a well-deserved flagship SUV of luxury technology!"

Brand-new family design puts people first and experiences first.

The interior and exterior design of the M9 continues Huawei’s aesthetic principle of "extreme, pure and simple" and is a design model of Huawei in the era of smart travel.

In terms of appearance, the new family design language takes the spirit of Kunpeng as the core, and integrates the heroic attitude of exploring the sky and soaring in Wan Li into the car body design. The luxurious texture and majestic momentum are fully displayed, and at the same time, the wind resistance of 0.264cd[1] is achieved, which brings better energy consumption performance.

In terms of interior, the double-embracing cockpit design perfectly integrates future technology with Zhongzheng luxury style. Based on users’ needs and feelings, the M9 never misses every detail, and the integrated universal triple screen brings great vision and enjoyment. At the same time, the whole car is made of high-grade NAPPA leather, crystal star-ring diffuser and wisdom knob, and the central armrest and door panel are made of natural cork, which is made of luxurious materials, making users luxurious wherever they go.

The color of Wenjie M9 is inspired by nature, and its appearance provides two solid car paints of "Mu Ye Blue" and "Gold-plated Black", and three double colors of "Danxia Orange", "Yadan Black" and "Xinghe Blue". The interior offers three color schemes: "Wang Shu Xing", "Moon Shadow Grey" and "Red Tea Orange".

Leading ever-changing space, all three rows are first class.

Thanks to the brand-new luxury D-class platform and the advantages of integrated die-casting body, the M9 makes the SUV achieve a flat floor for the first time, and the third row goes in and out of the farewell steps, making the ride more comfortable and calm. The front row space of the M9 is 1045mm, the second row space is 1060mm, and the third row space is 950mm, which has the largest space performance in its class. At the same time, the cabin occupant space [2] reaches the largest 2725mm in its class, and the occupancy rate is higher. It also supports 3, 4, 5 and 6-seat changeable seating modes, and its vision, space and flexibility are comparable to those of mainstream MPV models, making it easy to meet.

The M9 adopts six seats with equal weight, and the front, middle and rear seats are uniformly configured, and all the independent charging ports, cup holders, mobile phone slots and HUAWEI MagLink sockets are boarded. Even the third row of seats are equipped with heating function, which is both practical and entertaining. Shu Yun, the co-driver, uses Huawei’s original patented seat separation technology, which can be folded and stretched, and the dual-sharing mode can be changed with one button, providing a comfortable riding experience for the co-driver "Queen" anytime and anywhere. The second row adopts a brand-new zero-gravity seat. Based on the functions of heating, ventilation, massage and 14-way electric adjustment, the industry pioneered the function of horizontal adaptive double handrails to meet the needs of human body to relax and redefine the comfort standard.

Leading intelligent cockpit, advanced intelligent interaction.

Wenjie M9 is equipped with the new HarmonyOS 4 and the new HUAWEI SOUND Excellence Series, and the whole car is equipped with 10 screens. At the same time, Xiaoyi is equipped with the AI ? ? big model for the first time, creating more full-scene possibilities for users.

The M9 car can be equipped with up to 10 screens, which can meet the needs of users for driving, entertainment and work at any time. Among them, the industry’s first car-level projection system gets on the bus, and with the 32-inch lifting projection curtain, it perfectly reproduces the cinema-level viewing experience, and it does not hurt the eyes for a long time. The brand-new HarmonyOS 4 is installed in all the screens in the M9 car, and the Ark engine is upgraded, which is smooth and smooth, and it is easy to realize the revolutionary experience of multi-person, multi-screen and multi-device interaction.

The new HUAWEI SOUND Excellence Series has flagship hardware configuration, equipped with 25 units of professional audio, and the power amplifier output reaches 2080W W. The ring scatterer integrates light and shadow aesthetics, acoustic technology and AI wisdom, which makes the audio-visual effect more shocking. At the same time, the flagship hardware is matched with Huawei’s leading technology and algorithm, which brings many unique functions in the industry, such as extrasensory spatial sound, intelligent sound field, privacy sound shield, and intelligent dessert [3], so that the sound can be heard from now on.

In-vehicle intelligent assistant Xiaoyi is further upgraded and optimized. Users can arrange the scene of Xiaoyi individually, awaken Xiaoyi to control various settings in the car in one sentence, and define the personality space at will. Empowered by Pangu model, Xiaoyi not only knows a lot, but also answers professionally, and can provide real-time information and encyclopedic knowledge, becoming the "super brain [4]" of M9. At the same time, Xiaoyi also has unimaginable voice interaction ability, with six seats in the whole car without waking up. Xiaoyi can not only identify the identity of each passenger [5], but also know where they are sitting, accurately respond and provide personalized service.

Leading intelligent driving control, intelligent driving without limit.

Wenjie M9 is equipped with the leading generation of Turing intelligent chassis, with front double wishbone and rear multi-link independent suspension. The whole system comes standard with intelligent closed air suspension and CDC variable damping shock absorber, and the height of the car body is intelligently adjusted in 5 steps, giving consideration to comfort and handling. Based on the digital platform of HUAWEI iDVP smart car, through the multi-modal fusion sensing system, HUAWEI DATS dynamic adaptive torque system and HUAWEI xMotion intelligent body collaborative control system, the mechanical quality is brought to the extreme with AI and software capabilities, bringing a better driving, safe and comfortable experience.

In terms of power, pure electric vehicles have the highest speed motor mass-produced in 22000rpm industry, and the acceleration time of 0-100km/h is only 4.3 seconds, which is comparable to super-running; Ultra-low power consumption is only 17.4kWh/100km, which brings users an excellent performance experience of four-wheel drive power and two-wheel drive energy consumption. The extended-range vehicle is equipped with pure electric drive extended-range platform 4.0, which has an industry-leading compression ratio of 15:1. With the intelligent extended-range system, the comprehensive battery life of CLTC is as high as 1,362 km (42-degree battery)/1,402 km (52-degree battery), and the pure electric battery life reaches 225km(42-degree battery) /275km(52-degree battery). [6]

The industry-leading Huawei intelligent vehicle lighting technology, such as HUAWEI ARHUD head-up display system and HUAWEI XPIXEL intelligent projection headlights, was launched by M9, and the leading self-developed technology exploration brought richer scene innovation. HUAWEI ARHUD deeply integrates the real scene with intelligent driving, and the wide light carpet makes it safer for users to drive and meet in narrow roads, and jointly helps intelligent driving to enter the light age.

Leading intelligent driving can be driven all over the country, and the more you drive, the better you drive.

Wenjie M9 fully upgraded HUAWEI ADS 2.0 advanced intelligent driving system, equipped with newly designed 192-line laser radar, which has more powerful accurate detection and quick response capabilities. Through the GOD(General Obstacle Detection) network 2.0 and the RCR(Road Cognition & Reasoning Network) network 2.0, the boundary M9 has strong all-weather perception ability, and can accurately identify vehicles, pedestrians, traffic facilities and signs, piles, etc. Without relying on high-precision maps, the high-level intelligent driving experience that the whole country can open [7] and the more open it is, the better it will open immediately.

It’s easier for a cart to drive and stop. The M9 has the leading parking ability, which can be parked when it’s visible, supports self-defined parking spaces and back-tracking, and brings innovative parking and driving functions [8], which makes the cart stop without anxiety.

Leading hard nuclear safety, safety is the greatest luxury.

Safety is the greatest luxury. In terms of passive safety, the ultra-strong Xuanwu car body adopts extremely strict design standards, and the aluminum alloy volume of the car body accounts for 80%. A total of 12 parts of the car are made of 2000MPa nuclear submarine-grade thermoformed steel [9], which cooperates with high-grade batteries, cockpit and privacy protection to escort users every trip.

Based on the powerful capability of HUAWEI ADS 2.0, the forward AEB[10] capability of M9 is further improved, and the forward stationary vehicle AEB can actively stop at a maximum speed of 120km/h, covering both human driving and intelligent driving scenarios. Lateral [11] supports 40-120km/h active obstacle avoidance, and backward [12] supports 1-12km/h active braking, which greatly reduces the accident probability. In addition, the M9 is equipped with ESA[13] emergency steering assist system for the first time, which can automatically control the steering assist driver to avoid collision when there is a collision risk between the vehicle and the front target, thus bringing safer intelligent risk avoidance capability to users.

The official guide price of Wenjie M9 is: 469,800 yuan for Wenjie M9 Extended Range Max Edition, 529,800 yuan for Wenjie M9 Extended Range Ultra Edition, 509,800 yuan for Wenjie M9 Pure Electric Max Edition and 569,800 yuan for Wenjie M9 Pure Electric Ultra Edition. You can enjoy the matching rights of 10,000 yuan immediately.

Online channels such as 500+ offline Huawei stores, Huawei Mall, HIMA official website, etc., immediately open an appointment to experience the test drive. Wenjie M9 will open the pioneer program for early booking users, with a limited number of 2,000 places. It will be the first to start delivery on January 26th, and the scale delivery will be officially started on February 26th.

  1. The data comes from the test center of Cyrus Group Co., Ltd.
  2. The data comes from the test center of Cyrus Group Co., Ltd.
  3. This function needs OTA upgrade support. Please refer to the official information for the upgrade time.
  4. This feature supports all models of Huawei Smart Car with HarmonyOS 4 and above in Chinese mainland. This function needs OTA upgrade support. Please refer to the official information for the upgrade time.
  5. This function needs OTA upgrade support. Please refer to the official information for the upgrade time.
  6. The data comes from the test center of Cyrus Group Co., Ltd. The actual endurance of vehicles in actual road driving is different due to objective factors such as different environmental temperatures, road conditions, driving habits and operation, battery life and so on.
  7. This function needs to be upgraded through OTA. Please refer to the official information for the upgrade time.
  8. This function needs to be upgraded through OTA. Please refer to the official information for the upgrade time.
  9. The data comes from the test center of Cyrus Group Co., Ltd.
  10. The data comes from the evaluation of the third-party media car home, and 120km/h is the highest passing speed of the M9 AEB test project.
  11. ELKA (Emergency Lane Keeping Assist) is called emergency lane keeping assist. In the driving mode, when the vehicle deviates from the lane and there is a risk of collision with the vehicle coming from the lane boundary, front side or rear side, emergency direction intervention is triggered to avoid and reduce the collision risk. The supported speed range is 40 km/h-120 km/h. The active safety function only plays an auxiliary role and cannot replace the driver’s control. The driver should always maintain the necessary duty of care and intervene in time according to the surrounding environment.
  12. The full name of LAEB is low-speed automatic emergency braking. Support the identification and emergency braking of obstacles such as pedestrians and cones when the vehicle is driving at a low speed or reversing; The active safety function only plays an auxiliary role and cannot replace the driver’s control. The driver should always maintain the necessary duty of care and intervene in time according to the surrounding environment.
  13. ESA (Emergency Steering Assist) is called emergency steering assist. This function is only for assisting driving, and it cannot be manipulated on behalf of the driver. The driver should always keep necessary attention and intervene in time according to the surrounding environment.

Chen Sicheng： Hong Kong films grew up with me. ＂Tang Tan＂ contains feelings of Hong Kong films.


Special feature of 1905 film network "For our generation of creators, the impact of Hong Kong films, especially those in the golden age, is just like Shakespeare’s plays and Jin Yong’s literature, which are buried in our blood and cannot be separated."


The director’s memories of Hong Kong and Hong Kong movies are those hot summer days spent in the video hall, the eldest brother who was playing drunken boxing in the video, and even more, he opened up a "dream-like" place that he imagined infinitely.


After becoming a director, Chen Sicheng has integrated his deep feelings for Hong Kong films into his own creation. The former "Hong Kong film fan" has become a new inheritor of Hong Kong film culture. The "Tang Exploring the Universe" initiated by him not only left traces of classic Hong Kong films in many bridges, but also specially invited his childhood idols to join in.


In the latest program of "Celebrating the 25th Anniversary of Hong Kong’s Return to the Motherland Together", Chen Sicheng also shared his unchanging love and pride for Hong Kong movies from fans to film creators.

Self-proclaimed "shadowy" creator　"Hong Kong movies grow with us"


In the 1980s and 1990s, Hong Kong films experienced a golden period of vigorous development, and numerous excellent films emerged one after another. As a generation who grew up with Hong Kong films, Chen Sicheng bluntly said that the influence of Hong Kong films on the filmmakers he belongs to is "innate", "deeply rooted in the blood" and "inseparable".


In his memory, all his childhood happiness comes from the small video hall on the street in his hometown of Shenyang. "At that time, we began to have more ways to get movie resources. During the summer vacation, my leisure and entertainment way was to rent videos and take five or six thick discs home."


Like all the fans who came into contact with these classic works in the golden age of Hong Kong movies, Chen Sicheng was "hungry" to learn about that "dream-like place" through one story after another.


Jackie Chan’s kung fu classic, a series of comedies, the director’s series and so on … … These works, which influenced the whole of Asia and even the whole world at that time, were a cultural baptism for young people who loved movies.


"Just like Shakespeare’s plays and Jin Yong’s literature, Hong Kong movies have a great influence on me in the field of film and television creation." Since then, Chen Sicheng has also become a "loyal Hong Kong movie fan".



The filmmakers of the two places communicate with each other.　"Hong Kong movies are the pride of China people."


Counting Chen Sicheng’s works after the director’s transformation, it is not difficult to find out the deep feelings of this "shadowy" creator for Hong Kong movies, no matter from the plot or the film creation level.


For example, Tang Ren and Qin Feng, partners in the series, were inspired by Plan A to some extent. Tang Ren, who plays the role of Tang Ren, is not only a punch in the film, but also a comedy in the plot. This kind of character setting is influenced by the kung fu comedy film led by Jackie Chan.


Not only Chen Sicheng, but also many directors in Hollywood and overseas, you can also find the traces left by Hong Kong films in his works.


In order to satisfy his long-term wish as a movie fan, Chen Sicheng also "used" the identity of the director to seek a wave of benefits for himself: "My greatest advantage is that I can cooperate with my former idols and predecessors through the creative process."


In the first directorial debut, Chen Sicheng invited his favorite idol; Previously released, they also made surprise appearances in eggs, and Yuan Wah and Qin Pei also appeared in this series of works.


These dream linkages are the epitome of the active cooperation between Hong Kong and mainland filmmakers. Nowadays, more and more Hong Kong directors are beginning to try different types of films, and stories from the mainland are also touching more Hong Kong compatriots through movies.


On the 25th anniversary of Hong Kong’s return to the motherland, the film exchanges between the two places have become increasingly close. Hong Kong films also promote the diversified development of China films with their unique style.


Chen Sicheng bluntly said that it is difficult and unnecessary to distinguish between Hong Kong and the Mainland. Tsui Hark and other directors have made great breakthroughs in the creation of new mainstream films: "I think this is a particularly good form of learning from each other and learning from each other’s strengths."


In the future, Chen Sicheng hopes to have more opportunities to inherit the best qualities of Hong Kong films and Hong Kong filmmakers, as well as their imagination of genre films. "The return of Hong Kong is the return of all cultures, but also the return of movies. The pride of Hong Kong is the pride of all China people." Chen Sicheng said, "I hope that through our joint efforts, Hong Kong films will be created again and Chinese films will be even more brilliant."


80,800 cars, Bao Junyue and insiders tell you the correct answer.

Nowadays, the first thing for consumers to buy a car is to see whether this car is rich in configuration, and it is no exception to nature. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s look at the appearance of Baojun Yueye first. The design of Baojun Yueye’s front is very simple and sporty. Coupled with the fashionable headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 3381 mm * 1685 mm * 1721 mm. The car adopts capable lines, giving people a very young and fashionable feeling. With large-sized thick-walled tires, the overall visual effect is very fashionable and simple. In terms of the rear end, the overall shape of the rear end echoes the front face, and the taillights present a fashionable and atmospheric design style, which is very cool.

Sitting in the car, Bao Junyue’s interior looks very avant-garde and the visual effect is very good. The steering wheel shape of the car is eye-catching, made of leather, and its practicality and face value are not bad. Let’s take a look at the central control. The car is equipped with a sleek and lovely touch-sensitive LCD central control screen, which makes the interior design quite layered, and the overall design of the central control is remarkable. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks very tough. The car uses leather seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and tilting of seats, which has good support and comfort.

Bao Junyue is also equipped with a motor with a total power of 50KW and a total torque of 140N.m, which has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, full-speed adaptive cruise and other configurations, and the configuration has reached the mainstream level of the same level.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. If you just need such a travel tool, you may wish to experience it quickly.

Daily car news： Volvo registers electric vehicle trademark, Changsha BYD chip production line completes installation

[Understand the way of the car, smell the car every day] Let’s take stock of what major events happened in the automotive industry on September 13, 2022.

Automotive Event 1: Volvo Registers Electric Vehicle Trademark

The next generation of Volvo XC90 is rumored to be called "Embla" – a way of doing away with the letter and number naming rules Volvo has used on cars for decades – and now Volvo is planning a series of new names for all-electric products.

The European Union Intellectual Property Office has revealed a series of patent applications, and Volvo appears to be planning to replace its current model lineup with pure electric models. It doesn’t look like the new naming scheme will change much to the structure of the current lineup, such as the EXC90, EXC60, EXC40 and EC40, etc. These are likely to be pure electric versions of the current SUV lineup. The same is true for Volvo’s sedans and wagons, such as the ES60, ES90, EV60 and EV90 are already registered.

Not only that, but we have also seen Volvo register trademarks for the EX30, EX40, EX60 and EX90. This move does not rule out Volvo’s intention to bring these products into production. Currently, Volvo’s new SPA2 platform can accommodate all-electric vehicles from the S60 to the XC90.

It is worth noting that Volvo previously announced that it will transform into a pure electric luxury car company by 2030, and Volvo plans to achieve the global sales target of 1.20 million vehicles by 2025, of which at least 50% will be pure electric vehicles.

Automotive incident 2: Changsha BYD chip production line completed installation

A few days ago, we learned from Hunan Daily that Changsha BYD Semiconductor Co., Ltd.’s 8-inch automotive chip production line successfully completed the installation on September 5 and began production debugging. It is expected to be officially put into production in early October and can produce car-grade chips 500,000.

BYD Automobile released a sales report for August. Data show that BYD’s car sales in August were 174,915 units, an increase of 155.2% year-on-year. Specifically, BYD’s car passenger car sales in August were 173,977 units, an increase of 157.2% year-on-year. Among them, BYD’s DM model sales were 91,299 units, and EV model sales were 82,678 units.

Auto Incident 3: Lantu Auto Officially Reveals Capital Increase Information

A few days ago, the information of Lantu Auto’s capital increase project was officially disclosed on the Shanghai United Equity Exchange. This capital increase is the first external equity financing since the establishment of Lantu Auto. It will further optimize the equity structure of Lantu Auto, stimulate the vitality of the enterprise market, and accelerate the reform process of the system and mechanism of state-owned enterprises.

Before the capital increase, 89.66% of Lantu Automobile was held by Dongfeng Motor Group’s joint stock company (referred to as "Dongfeng Group"), and 10.34% was held by Wuhan Waya Enterprise Management Consulting Partnership (Limited Partnership) (referred to as "Employee Stock Ownership Platform"). After this round of capital increase, it is expected that Dongfeng Group will hold no less than 77% of the equity, strategic investors will hold no more than 15% of the total equity, and the employee stock ownership platform will hold no less than 8% of the equity.

Auto Event 4: SIA assesses investor demand for $2 billion IPO

Recently, according to domestic media reports, power battery manufacturer China Innovation New Airlines has begun to evaluate investor demand for its 2 billion US dollars (about 13.853 billion yuan) IPO plan after hearing through the Hong Kong Stock Exchange, from September 12 to September 22.

It is understood that the funds raised by SIA through this IPO will be used for the construction and expansion of multiple production bases, research and development, Working Funds and general corporate purposes. In the first quarter of this year, SIA’s revenue was 3.897 billion yuan, compared with 1.063 billion yuan in the same period last year; gross profit was 320 million yuan, compared with 140 million yuan in the same period last year.

"Daily Car News", here are the latest car news of the day, please continue to pay attention to "The Way to Know Your Car".

＂Crowd＂ exposes the trailer to unlock the plot, Andy Lau owes debt and Xiao Yang becomes rich


1905 movie network news On February 1, the film, which was produced, directed, and starring Andy Lau, released a plot preview and a full lineup of posters, providing the first account of the film’s storyline and the identity of the characters in the film.


The Amnesia Killers began to learn to be an ordinary group actor, fumbling with gangsters. But when the deception finally came to light, how will they end when the farce is exposed? The film will be officially released on February 12 (the first day of the new year).


The super-strong full lineup was exposed for the first time, and the strength was gathered "the crowd is surging"


In the newly released plot preview, it can be said that the stars joined in, and the identities of Andy Lau and Xiao Yang were officially unlocked. From the exposed footage, Andy Lau’s Zhou Quanben is a killer who stabbed on a rainy night. Because of an accident in the bathhouse, he swapped identities with the actor played by Xiao Yang, thus starting the farce of the exchange of lives. But in their wrong lives, they met their own right people. In the preview, Li, played by Wan Qian, said to Zhou Quan "You are so good" through the strength of alcohol, which made people curious about the relationship between the two in the film.


He’s official appearance was even more surprising. Although it was only the guest role of the landlord and the drama producer in the play, according to the previous video of the bed-the-scene, the scene of Guo Jingfei and Wan Qian quarreling in dialect on the set was full of jokes. It is worth mentioning that Guo Jingfei and Wan Qian are university classmates of Shanghai Theater Academy, so it is no wonder that the two cooperate with each other to a high degree.


In the poster of the whole lineup this time, everyone may be a little unfamiliar with the two names, but the works they directed were once "big hits". However, for this performance, Director Guo Fan "complained bitterly" during the interview: "On the day of filming my scene, I arrived early, and Xiaozhi asked me to line up the group performance at the scene. I did the work of on-site director there, and I also thought about the scheduling of the camera." However, for the good brother’s movie, Director Guo Fan still gave 100% trust, and the scene called on everyone to support "Crowd" more.


Laughing points ignite tears flying together, behind the surging crowd is the efforts of unknown people　


The plot preview can be said to have laughter and tears, affection and righteousness, and also presents the emotional epitome of the film. A farce of changing lives extends the triple theme of "trying to live your life well," "trying to find your blood," "trying to cherish the ta around you," and completes the exploration of individual self-worth.


As for why such a film was released at such a time, the director gave his answer: "In fact, the crowd is that many, many unknown people will gather together and roll forward. Our first roadshow was in Wuhan, and we really saw the crowd in Wuhan Happy Valley that day. The crowd is also my blessing after the epidemic. I hope we can return to the world of the crowd as soon as possible."