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Huawei enjoys the 70S official release： long battery life+big screen experience+enjoy the X button, and the experience will be upgraded!

  On May 28th, the official Weibo of Huawei Terminal released a picture of the product and a pre-heated poster of the big coffee show. The official announced the official release of the new generation Enjoy 70S, and will start the first sale on May 30th.

  Judging from this official product map, the new generation of Enjoy 70S not only continues the powerful genes of Enjoy Series, but also makes further breakthroughs in design, screen, battery, storage and operation experience, bringing users a brand-new computer experience.

Huawei whale super endurance system, lasting and safer.

  The endurance of mobile phones has always been one of the issues of general concern. No matter what gear of the mobile phone, if the chain is often dropped due to insufficient battery life, then the experience will be greatly reduced. On the one hand, strong endurance depends on large-capacity energy reserve space, on the other hand, it needs the ability to quickly replenish energy.

  Huawei Enjoy 70S is equipped with a 6000mAh (typical) battery. The larger battery capacity brings more lasting endurance. Compared with the previous generation of Enjoy products, its endurance has increased by 14.16%. When fully charged, you can play video for 34.2 hours, listen to music for 120.84 hours, surf the Internet for 27.01 hours or talk for 41.22 hours. In other words, even if you are in a heavy-duty scene, it can easily persist for a whole day, no matter playing games or brushing videos, you don’t have to worry about the reminder of insufficient power in the middle. Even if you are a non-heavy user, charging twice a week is enough to meet the needs of daily use, and you don’t have to remind yourself that you must charge your mobile phone before going to bed, so you can use it with more peace of mind.

  Even if the power is really in a hurry, you don’t have to worry. In the case of 22.5W Huawei super fast charge, Huawei can enjoy 70S charging for 10 minutes to support continuous viewing for 3.2 hours. The efficient charging efficiency allows users to easily get rid of power anxiety and quickly return blood, so that you can keep high energy at all times. Whether you are going out to work, traveling outdoors, chasing dramas at home, or organizing a black party, Huawei’s 70S super battery life can bring you a more comfortable experience.

6.75 inch AOD high brush eye protection screen, the screen is bigger and clearer.

  On the big screen experience, Huawei enjoys 70S and brings a 6.75-inch AOD high-brush eye protection screen, which reduces the area occupied by the camera as much as possible, achieving a screen ratio of 90.26%. Whether browsing the web or watching videos, you can enjoy a more immersive visual experience and show the advantages of the big screen.

  At the same time, Huawei enjoys 70S to support 10,000-order dimming, and the light adjustment is smoother and smoother. It can realize self-adaptive adjustment of the screen display brightness under different ambient light illumination, which is not only a daylight screen, but also a luminous eye protection screen, bringing a more comfortable reading experience; It also supports eye protection mode, and has obtained the Swiss SGS eye protection certification with low blue light and no stroboscopic. This is the first time that Huawei enjoys this certification, which can effectively reduce visual fatigue and make it more comfortable to watch.

  In addition, Huawei enjoys 70S and brings full-screen AOD off-screen display function based on LCD screen, which can directly read date, time, power and various important information without jumping by touching the screen, making it more efficient and convenient to use. At the same time, it is also equipped with a variety of AOD off-screen display themes, which support custom settings, and the personality is free and changeable with you.

Enjoy the X key, and the common functions can be directly accessed by one key.

  Nowadays, smart phones are more and more versatile, and all kinds of applications can be used on mobile phones. But this also brings a problem-it is difficult for users to quickly locate the corresponding App when they need to use a certain function. Huawei enjoys the X button on the 70S, which can simplify the operation steps of the mobile phone to the greatest extent in some high-frequency scenes, and bring a one-click direct experience.

  Specifically, there are three interactive ways to enjoy the X key: click, double click and long press. Click the outgoing application Jiugongge, which is essentially a folder, and can quickly open commonly used applications or services of users, such as payment codes, cameras, flashlights, etc. For example, if you need to take a taxi frequently, you can set the taxi APP to the Jiugongge interface, so you can quickly open the taxi software by clicking Call Out. Moreover, the Jiugongge application supports user customization and covers daily high-frequency usage scenarios. Whether you are a student, an office worker or a takeaway brother, you can optimize Jiugongge according to your daily needs.

  In addition, enjoying the X key also allows users to set "double click" and "long press" respectively to jump to the corresponding core applications, such as payment code and boarding code used by UHF, which can be called with one key, which is efficient and convenient. For example, if you need to commute by bus and subway every day, you can set the long press to open the boarding code with one button, so that you can easily realize one-button riding; Another example is weekend shopping. Generally speaking, there is a huge flow of people on holidays in the city business circle, and it is very likely that the mobile phone has a signal and no network. At this time, we can set the double click of the X key as the payment code of Huawei wallet, WeChat or Alipay in advance, so that even if the mobile phone encounters network congestion, it can be easily settled through offline payment, avoiding the embarrassing scene that the application interface cannot be opened in a hurry.

  It is worth mentioning that Huawei enjoys 70S, and can also set up a designated contact call for the elderly or children at home. When an emergency happens, it can quickly call the designated contact to protect the safety of users.

The new HarmonyOS 4 makes the smart experience safer.

  On the system side, Huawei enjoys the 70S equipped with the new HarmonyOS 4 operating system, bringing a smarter, more convenient, smoother and safer interactive experience. The live window function supported by it can present the real-time service status of the application at any time, so that you don’t miss important reminders; The notification center with brand-new visual effect optimizes the information presentation logic of the notification center, gives priority to notifications, gives priority to reminders, and makes key information clear at a glance, which can effectively reduce the time cost of user information search.

  In addition, Huawei’s enjoyment of 70S has also brought a brand-new security and privacy center to users. When a third-party APPlication obtains your permission, it will send out a privacy reminder notice and locate the app to help users block unauthorized permission calls in time; At the same time, it also provides a number of security protection functions, such as application lock, password safe, file locker and so on, to protect your data security at all times. Add the right of "application obtains device direction" to help users reduce the disturbance of "shake" advertisement when the application opens the screen; The brand-new application control center in pure mode can actively control risks at key nodes such as application installation and operation, make risks more controllable, further enhance users’ privacy and security, and create a safe use environment.

  In addition to the above-mentioned core advantages, Enjoy 70S has also upgraded its ID design, storage and imaging system. Huawei Enjoy 70S inherits the aesthetic genes of Huawei Enjoy Series, adopts dazzling star ring design, and the proportion of details is just right, so as to achieve a formal order balance. In memory, 256GB storage space, whether it is wonderful photos or videos to record life, or all kinds of work files, downloaded e-books or movies, can be easily included in Huawei’s enjoyment of 70S, without being deleted from time to time, allowing you to realize storage freedom. In terms of image, Huawei enjoys the 70S equipped with a 50-megapixel high-definition image system, and the image is upgraded again. Whether it is super night scene, macro photography or intelligent motion capture, it is easy to handle; It also supports AI beauty, which can provide differentiated beauty effects for different genders and ages, and make it clearer and more beautiful.

  The original intention of Huawei’s Enjoy Series is to let users enjoy the new technology while taking into account the exquisite appearance, so it is deeply loved by young users. Through continuous insight into users’ needs, Huawei Enjoy Series has also brought many popular highlights, offering users a brand-new technology feast. Judging from the preheating poster of Huawei’s official big coffee show, we can enjoy the 70S formal meeting with Huawei on May 30th, and then we can go offline to experience the wonderful experience of using the computer with both technology and fashion.

Courier is under increasing pressure. Can intelligent courier cabinet solve the problem of courier industry？

　 　　　 　The emergence of intelligent express cabinets can provide users with 24-hour self-service pick-up service, which seems to effectively solve the "last mile" problem. In just a few years, the smart express cabinet industry is competing with each other and capital is swarming. Relevant experts remind: to solve the problem of unclear business model.

　　"I didn’t expect that the things I bought in Taobao could actually be picked up by the rookie in Paris!" Li Qian, a French student studying in Chongqing, told reporters on October 17th that you can get it by entering the pick-up code, and the location is not far from your residence, so you can get it on the way back to your dormitory after class. Many foreign students said yes.

　　In September this year, the first batch of express cabinets set up by rookie in Paris, the French capital, was officially opened, with a total of 60 groups, which were mainly set up in the local core business district and scenic spots. Foreigners realized the freedom to pick up their pieces by relying on the express cabinets in China.

　　In recent years, the emergence of intelligent express cabinets has solved the pain points of mismatched delivery time, low efficiency, high cost and "contactless" security at the end of express delivery. As a new solution for the "last 100 meters", it has become a new outlet in the industry.

　　Recently, the State Post Bureau issued a circular on the economic operation of the industry in the first half of 2021. The data shows that the business volume and revenue of express delivery reached 49.39 billion pieces and 484.21 billion yuan, up by 45.8% and 26.6% respectively year-on-year, and the growth rate was more than twice that of the same period of last year. In 2020, the business volume of express delivery service in China will increase to 83 billion pieces with a growth rate of 30.7%, up by 5.4 percentage points over the previous year.

　　Express cabinets rise quietly.

　　With the approach of "Double Eleven" and "Double Twelve", China’s e-commerce sales will once again set a new world record. As a supporting service for e-commerce, the express delivery industry in China enjoys the bonus brought by the prosperity and development of online shopping, and at the same time, a large number of deliveries impact the terminals of major express delivery companies.

　　In recent years, the express cabinet, a one-foot square box, has gathered the forces of users, property, couriers, express companies and express cabinet companies. In the "last mile" battlefield, it is crowded and unbalanced, and major industry giants have come to seize the market.

　　From the whole service chain of express delivery, the terminal is a particularly important link, and it is also the link with the strongest user experience, so there is also a lot of room for innovation and improvement. In the current market structure, there are dozens of smart express box enterprises in China, including express delivery, e-commerce, property management and third-party service providers. Behind the accelerated layout, the Eight Immortals crossed the sea and showed their magical powers.

　　According to the survey of the ways in which netizens interviewed by the State Post Bureau receive express delivery recently, express delivery stations, smart express cabinets and downstairs collection points have become the choices of most interviewed netizens, accounting for 26.3%, 21.2% and 20.5% respectively. In addition, some netizens interviewed like to wait for someone at home before arranging courier delivery. Only 13.7% of the netizens interviewed chose to place the courier at their doorstep.

　　The reporter combed and found that the intelligent express cabinet has been launched for many years and still faces the problem of loss. The data shows that the net profit of HIVE BOX in 2019 and 2020 is-781 million yuan and-245 million yuan respectively, and the net profit of China Post Express is-517 million yuan and-159 million yuan respectively. The two major express cabinet brands with the highest market share are facing the problem of long-term losses.

　　In fact, since the outbreak, the problem of "the last 100 meters" of express delivery has also been highlighted. During the closed management of the community, the express cabinets in the community can only be idle. With the lifting of the ban on couriers in the community, contactless delivery still becomes people’s habit, and the frequency of use of express cabinets has further increased. However, after the express counter started to charge overtime, it affected the willingness of price-sensitive residents to use it to some extent.

　　Or become the outlet for capital to March.

　　On January 7, 2021, Henan Yida Warehouse Information Technology Co., Ltd. completed a strategic investment of nearly 35 million yuan. The investors were JD.COM Group, Suning Group and Pinduoduo. Yida Warehouse Company was established on December 16th, 2020. Less than one month after its establishment, it was jointly invested by three giant home appliance companies.

　　The three major e-commerce giants and three fierce competitors in the industry have targeted the smart express cabinets at the same time, causing huge waves in the industry. Express cabinet manufacturers have ushered in a "good start" in 2021.

　　In fact, the express cabinet has many profit points and strong operability. According to industry experts, there is still a big gap in the number of express cabinets in China. Coupled with the development of the international market, the express cabinet industry is a blue ocean of 100 billion yuan, which is a new outlet for entrepreneurs and investors. The development potential of intelligent express cabinets is huge.

　　Buhua, the regional director of Rookie Europe, told the reporter that due to the COVID-19 epidemic, overseas consumption has shifted more to online, and the contactless pick-up mode provided by the self-counter has been greatly welcomed in overseas markets. It is estimated that by the end of the year, the rookie will set up 650 sets of self-reporting cabinets throughout France.

　　According to Tianyancha data, as of October 17 this year, there are more than 800 express cabinet related enterprises in China. Among them, more than 280 enterprises will be added in 2020, a year-on-year increase of 54%.

　　According to a report previously released by the State Post Bureau, in 2020, the number of intelligent express cabinets nationwide will reach 750,000, with a market size of nearly 30 billion yuan.

　　In just a few years, the smart express cabinet industry has been competing with each other and capital has swarmed, forming a pattern of three major systems, namely, express delivery system, e-commerce system and third party, competing on the same stage. During this period, HIVE BOX is also accelerating its external financing and expansion. Following the shareholder’s capital increase of 500 million yuan in June 2016, the company completed two rounds of financing totaling 5 billion yuan in 2017 and 2018 respectively, and in September 2017, it acquired CIMC E-stack for 810 million yuan, becoming the first in the industry terminal layout.

　　At present, many foreign companies are studying how to turn cars into mobile express cabinets. Just last week, Skoda, a sub-brand of Volkswagen Group, announced that its Skoda Digilab mobile joint venture company has started testing the on-board parcel delivery system with two online retailers in the Czech Republic.

　　JD.COM also launched a similar product earlier, named "Express Delivery to Car". The principle is similar. After the owner buys the order online, the purchased goods are sent directly to the trunk of the vehicle, and the courier receives the positioning of the vehicle through GPS signals. Authorized courier, after application, can open the trunk of the car without the presence of the owner, so as to realize proper delivery of goods.

　　Solve the problem of unclear business model

　　"As a terminal delivery facility, the express box has certain public service attributes, and its quasi-publicity is feasible." Mo Yuanming, a researcher at Chongqing Jingyu Provincial Institute of Situation and Development Planning, said that top-level design should be accelerated, specific guidelines should be formulated, and "fine accounts" should be calculated well, which can not only achieve universal low prices, but also ensure the enthusiasm of market players for development.

　　The cost of express cabinet mainly involves hardware, maintenance personnel and site expenses. The cost of a set of cabinets (hardware) ranges from 18,000 yuan to 60,000 yuan. The increase or decrease of operation and maintenance personnel is also positively related to the number and coverage of express cabinets, that is, the more express cabinets, the more people are needed, so the cost is relatively stable. The cost of the venue is generally directly related to the express delivery volume, location, demand and whether it is exclusive.

　　"The end of the courier service must be changed." Zhou Yang, senior director of the strategic planning department of Yuantong Company, told reporters that if all of them are delivered to the school, 150 express items per courier per day are already "ceilings", but the number of Yuantong express items increased by more than 40% last year. During the "Fourteenth Five-Year Plan" period, the absolute volume of the entire express delivery industry will be even larger, and the problems caused by limited personnel will become more prominent.

　　Chen Shunfeng, president of ZTO Express Tuxi, said that in the future, Tuxi will be turned into a terminal network brand that meets the diversified needs of users such as express delivery, commerce and comprehensive services. Taking logistics as the cut-in, business flow as the income, and the diversified comprehensive services of the whole community scene as the stickiness, rabbit happiness has become an indispensable part of the delivery link.

　　"The current business model of the express cabinet is still unclear." Wang Yong, a logistics expert and visiting professor at the Royal Swedish Institute of Technology, told the reporter that at present, the main income of express cabinets depends on charging couriers as little as 30 cents, and most of them are storage fees in 1 yuan, so the income source is relatively single. Although HIVE BOX and Cainiao Post Station have developed other businesses such as advertising and retail, they have achieved little.

　　Xu Yubin, CEO of HIVE BOX, once explained the business logic of building a courier cabinet in HIVE BOX: on the one hand, it is to make money from courier companies, "to reduce the requirements for labor skills with unified service standards, so that courier companies and users can feel stable terminal courier services." On the other hand, it makes money from the client. "HIVE BOX digs deeply into user behavior data. In the future, we will drive this chain through technology."

Beijing BJ40 is equipped with 2.3T+ automatic manual integration (AT).

Brand-new as a hardcore has attracted a compact suv, and this new car is undoubtedly very domineering in design. The front face of the new car is equipped with a middle net, which obviously enhances the sense of movement. The headlights on both sides are quite sharp, and the headlights on both sides look very energetic after being lit. From the side waist, the new car is still tough, and the tradition of wide C-pillar can be continued. The tail shape is still relatively hard-core, and the rectangular taillights of the new car are more durable.

In the interior of this car, Beijing BJ40 emphasizes simplicity, practicality and exquisiteness. The large plastic coverage of the steering wheel brings a good sense of luxury, flexible operation and supports heating function. In the central control area, there are door handles, etc., which are covered and wrapped with a lot of soft plastic materials, and feel high-grade. It is equipped with a 10.0-inch LCD screen with clear display and relatively young design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. .

The car length of Beijing BJ40 is 4793mm, the car body width is 2030mm, and the wheelbase is 2745mm, which is quite satisfactory. In the same class, the wheelbase of Beijing BJ40 ranks 63rd. As an SUV, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. Among the models of the same price and class, the trunk volume of Beijing BJ40 ranks 23rd. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

Beijing BJ402.3T automatic four-wheel drive rainforest crossing version gasoline adopts 2.3 engine, with maximum horsepower of 231 and peak torque of 345, matching with automatic manual transmission (AT). 2.3 The power performance of the engine matched on Beijing BJ40 is quite satisfactory, the low torque is weak and the hysteresis can be felt. Ranked 44th among 120,000-180,000 SUV models.

The active/passive safety configuration of Beijing BJ40 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand Beijing BJ40, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Beijing BJ40 in history. It can be seen that what everyone is most satisfied with Beijing BJ40 is its favorite car, and its strong appearance and elegant style are also the points that everyone likes it.

Frameless door + electric rear wing, Mazda EZ-6 real car has now arrived at the store, and it is expected to start at 150,000 yuan

If in the era of fuel vehicles, it represents a persistent craftsman spirit, then in the current era of new energy, can Mazda still represent innovation and technology? Presumably many people’s answer to this question is vague, after all, Mazda’s pace in the field of electrification has just begun, and the cooperation can only be a test of the water work, whether it can win the favor of users, we need to observe for a while. Recently, some netizens have photographed that the real car of Mazda EZ-6 has arrived at the store. Interested netizens may wish to go to the store to experience it.


As a brand-new model, the Mazda EZ-6 is designed and built on the Changan EPA platform. It offers two options: an extended range version and a pure electric version. It is slightly larger in size, with a length, width and height of 4921/1890/1485 mm respectively, and a wheelbase of 2895 mm. The official position of the Mazda EZ-6 is a medium-sized sedan. From the actual photos, there are many shadows on the Mazda EZ-6, such as the beautiful design language. However, considering the positioning of new energy models, many LED embellishments that emphasize technological elements are still added. With a luminous logo, sharp headlights, and a three-dimensional front surround, the front face of this car looks very technological and sporty.

The most eye-catching feature on the side of the body is the use of the current popular hidden door handles, frameless doors and suspended roof, plus petal-shaped semi-hermetic wheels, which make the whole vehicle more dynamic. In terms of the tail, there are also two very recognizable designs, the first is the through tail lights and the semi-circular "gun downlights", which are very recognizable after lighting up at night. The second important feature is the electric rear wing, which is also equipped with a large-sized diversion diffuser at the bottom, so that the whole vehicle exudes a strong fighting atmosphere.

In terms of interior design, the Mazda EZ-6 adopts a minimalist style, such as a floating center control screen and a full LCD instrument panel that fits the current trend very well, while the flat-bottomed one adopts a touch design and integrates electronic arms. In addition, it is also equipped with AR-HUD and Qualcomm Snapdragon 8155 chips. Not only that, in the interior decoration of the vehicle, the EZ-6 model provides users with two unique design options: "Heron Feather White" and "Brown". In particular, the latter adopts a large amount of suede coverage and is equipped with 64-color ambient lights. The rear row is also equipped with an air-conditioning touch screen. It is also equipped with a panoramic canopy, 14 Yang audio, etc., to create a good sense of luxury.

The power aspect is also a major attraction. The Mazda EZ-6 will provide two models of extended range and pure electric version for consumers to choose from. The extended range version is equipped with a 1.5L extended range system, which matches the drive motor with a maximum power of 160 kilowatts. In terms of batteries, the new car will provide two capacity battery packs of 18.99kWh and 28.4kWh. The maximum pure electric cruising range under CLTC conditions is 105km and 160km respectively, and the comprehensive cruising range under full oil and full power is over 1100km. The pure electric version is equipped with a 190kW drive motor, with a matching capacity of 56.1kWh and 68.8kWh battery packs. The maximum cruising range under CLTC conditions is 480km and 600km respectively. As for the price, there is no relevant information yet, but with reference to the price of Artez and, we expect the price of this car to start around 150,000, so do you think this price is appropriate?

The ＂Miyoshi＂ in the compact SUV is born for the new middle class in the city

In the past, Chinese brand models have always been synonymous with cheapness, but in recent years, Chinese brand models have made great progress in many aspects by relying on the innate advantage of localization. The competition in the automobile market is still very fierce, and today’s editor brings it. Let’s introduce it.

Take a look at the appearance of Hengchi 5. The front face design of Hengchi 5 is very stable and looks relatively simple. At the same time, the headlights show a simple design style, and the overall look is very sturdy. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing, etc. Come to the side of the car, the body size of the car is 4725MM*1925MM*1676MM, the car adopts simple lines, the side of the car presents a tough design style, with large-sized thick-walled tires, the shape is eye-catching. In terms of rear design, the rear line of Hengchi 5 is young and fashionable, the taillights are very comfortable, and the shape is relatively delicate.

Coming into the car, the interior looks very personalized, highlighting the layered effect. The appearance of the steering wheel of the car looks very good, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, giving a full sense of atmosphere. Let’s take a look at the central control, with a 14.6-inch central control screen, which impresses the interior style. The overall design of the central control is very good. The dashboard and seats also feel good. Let’s take a look. The dashboard of the car presents a fashionable design style and looks very technological. The car adopts imitation leather seats, and the seats are wrapped in place, which improves the riding experience of the driver and passengers.

Hengchi 5 is equipped with an electric motor with a total power of 150KW and a total torque of 345N.m. It has good acceleration, excellent cruising range, and good power performance.

The space performance of the trunk of the Hengchi 5 is OK. If there are large items on the road, you can put down the rear seats to meet daily use. At the same time, the car is equipped with fatigue reminder, anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side aircurtain, front side airbag and other safety configurations.

The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily family use. If you are also interested, you may wish to take a test drive, which will definitely bring you a different feeling.

BYD sold 219,800 batteries in China, but the DM version of non-bladed batteries.

Author: Hao Jun
Editor’s opinion:Byd Han went on the market, and what attracted much attention and enthusiasm was the blade battery. But when you buy it, you should see clearly … Not all the series are equipped with blade batteries, especially Han DM. Not only is it not a blade battery, but even the battery material is not Ferrous lithium phosphate, but ternary lithium. If you really choose to buy Han series because of the original acupuncture experiment, remember that the long-life version and the four-wheel drive version are the safer blade batteries. Look carefully when you buy, but this time the price is different and the material is different. Don’t be greedy and buy the wrong car.

On the evening of July 12, 2020, BYD Han officially went public, and launched four models, including three pure electric vehicles (Han EV) and one plug-in hybrid vehicle (Han DM). After comprehensive subsidies, the price range was 219.8-279.5 thousand yuan. The new car adopts Dragon Face family design language. The NEDC cruising range of the two long-life models is 605km, and the NEDC cruising range of the four-wheel drive high-performance model is 550km；. Han DM has a cruising range of 81km in pure electric mode. It is reported that in the future, BYD will build more than 100 business circle experience spaces in China, and provide 2+2 worry-free plans and 5+5 exclusive services for BYD Han car owners. In addition, BYD officials also said that based on 5G technology, Han EV will also launch a 5G version.

The appearance of BYD Han still adopts the design of family-style Dragon face, which is a perfect combination of form and function with daytime running lights and position lamp inspired by the shape of dragon whiskers. The front face of Han EV shows the typical elements of pure electric vehicles, and the closed grille is matched with the long and narrow headlight group to create a strong sense of the future. The front face of Han DM is more impactful, and the large-size lower grille shows the effect similar to lattice grille under the modification of a large number of chrome trim strips.

The high waistline on the side of the car runs through the whole body and perfectly blends with the slip-back line of the D-pillar, showing the tough atmosphere of sports in a coupe posture. Han EV has a length, width and height of 4980/1910/1495mm and a wheelbase of 2920mm, respectively. Han DM has a length, width and height of 4960/1910/1495mm and a wheelbase of 2920mm, respectively. Compared with Han EV, the body length is 20mm less. "EV" and "DM" signs are used at the lower left of the rear of the car to highlight its identity. The through taillight design is very scientific and technological, and at the same time, it effectively stretches the visual width, making the new car look lower from the back, giving people a sense of sight that is ready to go.

Chinese aesthetic concept and symmetrical design are integrated into the car, and the overall color tone is red and black. The red seat and the red decoration on the center console, steering wheel and door panel further highlight the sports attribute. Double-spoke flat-bottomed steering wheel and other designs add a sporty atmosphere to the interior; The electronic gear handle itself is more exquisite, and the function selection of the lever type is added in the key area, so that the driving mode can be selected. The configuration is equipped with a 12.3-inch LCD instrument panel, a 15.58-inch central control panel (embedded with DiLink 3.0 intelligent network connection system), an atmosphere light with "Long Lin" texture, APA full-scene automatic parking, OTA remote upgrade of the whole vehicle, a 12-way electric adjustable seat, a diamond stitch craft seat, a rear air outlet, wireless charging of 15W mobile phones, a rear USB, a 220V power supply, etc. The safety configuration is equipped with DiPilot intelligent driver assistance system, DiDAS. It is worth mentioning that APA automatic parking will be applied to BYD Han models for the first time.

Two super-long endurance models (middle and low models) of Han EV are equipped with front motors with maximum power of 222 HP and peak torque of 330 Nm, and their 0-100km/h acceleration time is 7.9 seconds; On the basis of the front motor, the four-wheel drive high-performance model (high-equipped model) adds a rear motor with a maximum power of 272 HP and a peak torque of 350 Nm, and its 0-100km/h acceleration time is 3.9 seconds. In terms of battery life, all three EV models adopt Ferrous lithium phosphate blade battery developed by BYD, with a battery capacity of 76.9kWh. The NEDC cruising range of the two long-life models is 605km, and the NEDC cruising range of the four-wheel drive high-performance model is 550km. It is worth mentioning that the high-performance version is also equipped with a Brembo high-performance braking system.

At present, there is only one model of Han DM, which is equipped with a hybrid system consisting of a 2.0T engine with a maximum power of 192 HP and a motor with a maximum power of 244 HP and a peak torque of 330 Nm. The combined maximum power is 436 HP and the peak torque is 650 Nm. The acceleration time of 0-100km/h is 4.7 seconds. In terms of battery life, the car is equipped with a ternary lithium battery with a battery capacity of 15.2kWh, and the NEDC cruising range of the car is 81km in pure electric mode.

Douban 9.6 points! Why is Happy Departure so good？

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author　| Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.

　　

Seeing is believing ｜ Field visit of Xiaomi Automobile Beijing factory

　　[car home Information] In the past few months, a heavy "bomb" was dropped on the automobile circle, that is, Xiaomi entered the automobile field.

　　Since Xiaomi announced to build a car at the end of March, the location of headquarters and factories has attracted much attention. Beijing, Shanghai, Wuhan, Hefei, Xi ‘an and other places are striving for Xiaomi’s car-making project. Lei Jun also visited Chang ‘an, GAC, SAIC-GM-Wuling, Great Wall, SAIC, Dongfeng, Bosch, Contemporary Amperex Technology Co., Limited and other manufacturers frequently in more than four months, and released a lot of recruitment information. On November 27th, the official WeChat of Beijing Yizhuang announced that the Management Committee of Beijing Economic and Technological Development Zone officially signed a contract with Xiaomi Technology and announced that Xiaomi Automobile had settled in Beijing Economic Development Zone. The determination of the headquarters and the factory to settle in the city is also an important node in the preparatory work for Xiaomi’s car.

　　Just after the signing of the contract was announced, I drove to Beijing Economic Development Zone to visit Xiaomi’s current progress. Where is the factory located?

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◆ It is still in the retirement stage, and the intelligent manufacturing base is waiting for "manufacturing".
Open up a vitality in the wasteland

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　　According to the official publicity information, Xiaomi Automobile Factory is located in Majuqiao Intelligent Manufacturing Base (Intelligent Manufacturing Base) in Yizhuang New Town (Tongzhou District), Beijing, with a total investment of 63 billion yuan. Four boundaries: Tongyi Road in the west, Huanjing West No.1 Road in the east, Jingsheng South Fourth Street in the north and Yitong Street in the south. With the specific street name, it is actually much easier to find the destination, but according to the navigation display, Tongyi Road and Yitong Street are in the state of being built (not searched). Huanjing West 1st Road and Jingsheng South 4th Street are residential buildings and Liandong U Valley Park.

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　　On the other hand, there is a large construction site in the south of Jingsheng South Fourth Street. When I went to check it, I found that it was the project site of SMIC Jingcheng integrated circuit production project (FAB3 P1 production plant and other 32 projects), and not far from this project site, it was the project of projection mask aligner exposure optical system research and development and mass production base.

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　　According to public information, Majuqiao Town is located in the intelligent manufacturing group of Yizhuang New Town. According to the planning of Yizhuang New Town, the intelligent manufacturing industrial zone will focus on developing high-end manufacturing. "Majuqiao Zhizao Base Land Grade I Development Project" is located in majuqiao town, east to the green belt on the west side of Beijing-Shanghai Expressway, west to Environmental Protection Avenue, south to Zhuxin Road, and north to Xinsi Road. The investment in the relocation and vacating of non-residential houses within the project scope is about 2.4 billion yuan. The relocation involves eight villages, namely Fangxindian Village, Zhouying Village, Xiaoyingyi Village, Yangxiudian Village, Guzhuang Village, Xiaozhang wan Village, Zhang Cun Village and Shichun Village. According to the feedback from relevant personnel, it is still in the stage of vacating, and the project is expected to start around 2022. Of course, if you want to see some clues, it will be at least in the middle of the year.

　　In the future, the territory of Xiaomi Automobile will be developed to us in Beijing Economic Development Zone.

Why did you choose Beijing Economic Development Zone?

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　　According to public information, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be off the assembly line in 2024 and mass production will be realized.I believe that many netizens have doubts. Why did Xiaomi Automobile choose to settle in Beijing Economic Development Zone?The reasons may be analyzed from the aspects of business, policy and geographical location.

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　　First of all, in terms of location, it was previously reported that Xiaomi Automobile wanted to acquire Beijing Hyundai No.2 Factory in Shunyi District, Beijing (with an annual production capacity of 300,000 units), which was also in line with the combined production capacity of Xiaomi in Beijing Economic Development Zone Phase I and Phase II. But don’t ignore the fact that Xiaomi Automobile will not have a demand of 300,000 production capacity in the early stage, and there are still problems such as optimization, adjustment and upgrading in the acquisition of Beijing Hyundai No.2 Factory, which is unreasonable in terms of capital. At the same time, apart from Beijing Hyundai No.2 Factory, Shunyi District has not publicly indicated that it will provide the rest land for Xiaomi Automobile to build its sales headquarters and R&D headquarters, which will lead to "time difference" in communication between sales companies and factories, which is not as suitable as "cluster construction". In addition, Xiaomi also has an office in the park near Kechuang, Beijing Economic and Technological Development Zone, which consists of three parts: office building, production factory and warehousing and logistics. The factory mainly produces hardware equipment such as Xiaomi mobile phones, and the warehousing and logistics part is a cooperative project between Xiaomi and JD.COM. The goods stored in the warehouse are all related to Xiaomi products, which is also convenient for cross-departmental linkage and communication.

　　Secondly,Business aspectLei Jun has publicly stated that intelligence and electrification have brought the automobile industry closer to consumer electronics from the original machinery industry. Xiaomi also said, "The most difficult thing is the battery and automatic driving. After four years, the advantages of electric vehicles for traditional vehicles will gradually be reflected, and fuel vehicles will transition to electrification. Now the timing of Xiaomi’s cut-in is just right. " Just like this, Xiaomi has invested heavily in power batteries and autonomous driving sectors. Power battery has always been the heart of new energy vehicles, and it is also a plate that new car manufacturers pay special attention to. Xiaomi automobile is no exception, and it has made multiple attacks, and its layout in the field of power batteries has also surfaced.

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"Overview of investment in Xiaomi power battery field"

　　Xiaomi currently directly or indirectly invests in four power battery-related enterprises in the field of power batteries, and each major enterprise has its own characteristics. These four companies are Honeycomb Energy, AVIC Lithium Battery, Zhuhai Guanyu and Ganfeng Lithium Battery. Among them, Zhuhai Guanyu and Ganfeng Lithium Battery are listed companies.

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"A list of the number of patents related to Xiaomi and other Internet companies; Overview of investment in Xiaomi’s autonomous driving field "

　　Auto-driving is an important force point for Xiaomi’s car in the future, and it is actually a weak point for Xiaomi to build a car. According to public information, by 2020, Xiaomi has disclosed more than 800 patents related to automobiles, and only one patent related to autonomous driving. In the field of intelligent vehicle networking, by April 2021, Xiaomi had 72 patents, including vehicle-to-person V2P, vehicle-to-vehicle V2V and vehicle-to-infrastructure V2I, among which 57 were vehicle-to-person V2P patents. Since the announcement of building a car, Xiaomi has also made frequent shots in the field of autonomous driving and made a series of investments. In June 2021, Xiaomi participated in the D-round financing of Zongmu Technology, a supplier of autonomous driving technology. In the same month, Xiaomi participated in the D-round financing of laser radar enterprise Hesai Technology. In July, Xiaomi acquired DeepMotion Tech Limited, an autonomous driving technology company, for US$ 77.37 million (about RMB 503 million). In August, Xiaomi led the Pre-A2 round of financing for geometry partner of autonomous driving company, and then participated in the strategic investment of geometry partner in October. It is worth mentioning that Tianyanchao information shows that Shendong Technology Company is also located in Beijing.

　　What can improve the above business to the extreme is that a series of Beijing Economic Development ZoneA favorable policyAccording to "Beijing Intelligent Networked Vehicle Innovation and Development Action Plan (2019 -2022)", it is clearly pointed out that in 2022, a complete technical system of intelligent networked vehicles meeting the requirements of advanced autonomous driving (L4 level) will be formed; The scale of intelligent networked automobiles and related industries in the city reached 100 billion yuan. Specific to Yizhuang, the First Industrial Policy of Yizhuang Group in the High-end Industrial Zone of China (Beijing) Pilot Free Trade Zone clearly puts forward the goal of "building a core bearing place for the development of new energy and high-end automobile industry", and sets a minimum financial support policy of 30 million yuan and a maximum financial support policy of 100 million yuan according to different conditions.

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"There are different models such as self-driving passenger cars, self-driving logistics trucks, self-driving feeder cars, self-driving cleaning cars, unmanned delivery cars and unmanned retail cars on the streets of Yizhuang every day."

　　Among them, "encourage domestic and foreign new energy smart car manufacturers to settle in the development zone. To drive the formation of a 100 billion-level industrial cluster, leading enterprises can be given up to 100 million yuan of innovation funds to support; Encourage the research and development of autonomous driving technology to reach L4 level and above, and carry out conditional large-scale production. For enterprises that have completed the transformation of the first batch of results, a certain proportion of financial support will be given according to the transformation effect of the results, up to 30 million yuan. "

　　It is worth mentioning that the "Overall Implementation Plan of Beijing Intelligent Networked Automobile Policy Pioneer Zone" released here shows that the planning scope of 225 square kilometers including Yizhuang New City will be set as the policy pioneer zone. Beijing Intelligent Networked Vehicle Policy Pioneer Zone has four distinctive policies: allowing enterprises to carry out commercial operation services based on fees, allowing unmanned delivery vehicles to obtain road rights for on-road operation, supporting mutual recognition of test results of intelligent networked vehicles in different places, and opening high-speed testing of self-driving vehicles.

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　　Geographical locationThe mature supporting environment and good policy support have enabled many brands to set up factories here, such as Mercedes-Benz R&D Center, Beiqi New Energy Blue Valley R&D Center, Beiqi New Energy High-end Intelligent Ecological Factory, Foxconn Precision Components, e-commerce giant JD.COM and many logistics companies. It is mentioned that Xiaomi and BAIC have signed a strategic cooperation agreement before, which may be one of the "reasons" for Xiaomi Automobile to choose Beijing Economic Development Zone.

◆ Talk to the end

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　　Lei Jun once said that the initial intention of Xiaomi to build a car is to use high-quality smart electric vehicles to let users enjoy the ubiquitous smart life. In the future, Xiaomi will provide intelligent life for all aspects of rice noodles from personal equipment, smart home, smart office, and smart travel. In the future, I hope that every road will be equipped with a full set of Xiaomi smart products.

　　However, at present, although Xiaomi has signed a contract, it is still some time before the factory breaks ground. Referring to the time when the new car rolled off the assembly line in 2024, Xiaomi’s factory will start in 2023 at the latest, and we will pay more attention to Xiaomi’s trend in the future. At that time, in the face of strong competitors, complex supply chain management and more discerning consumers, can Xiaomi Automobile create an eye-catching model?

　　We will wait and see. (Text/car home Zhouyi)