Xiaomi once said in an interview:
"This year, Xiaomi established an eco-chain investment team. At present, it has invested in 25 companies, which are distributed in various product lines, including purple rice, smart rice, huami, femtometer, green rice, yunmi, blue rice and so on."
These names related to rice have aroused the infinite interest of Lei Feng. I believe everyone is quite familiar with Zimi mobile power supply, Zhimi air net and Huami smart bracelet. However, femtometer, Green Rice, Yunmi and Lanmi have hardly heard from each other. Nevertheless, Lei Feng. com has found clues and unveiled the mystery of Xiaomi’s ecological chain.
1.Yunmi: Foshan Yunmi Electric Appliance Technology Co., Ltd.
Yunmi Technology, located in Shunde District, Foshan City, was established in May 2014, less than 8 months ago. Invested by Xiaomi Technology, the company directly follows Xiaomi’s design concept of "born for fever", positioning itself as an Internet appliance enterprise focusing on the research and development and manufacturing of small household appliances, and is committed to providing safe and intelligent Internet small household appliances solutions for fashionable families.
In the introduction of the company, it said, "The company has the core technology and independent intellectual property rights of the products, with the proportion of technicians reaching 85%, and the first generation of products has planned and applied for more than 100 patents."
In addition, the company’s recruitment conveys information, such as "need to have a deep understanding of sensor technology and products" and "be familiar with the Internet of Things".
Leifeng. com guesses: Xiaomi’s shareholding in Midea clearly exposed Xiaomi’s ambition in the field of smart small household appliances. Maybe Yunmi Technology will also make efforts in this respect, and maybe it will be more professional in intelligent cloud services.
2. Blue Rice: Dongguan Blue Rice Technology Co., Ltd.
Lanmi Technology, formerly known as Dongguan Hele Electronics, was established in 2003, and its output value in 2012 has exceeded tens of millions of RMB. In April 2014, it won the first round of leading joint venture of Beijing Xiaomi Technology to establish Lanmi Technology with a valuation of 200 million RMB.
The existing products of Lanmi Technology include multimedia terminals such as Bluetooth headsets and wired headsets, and QCY, a domestic brand, can be found in Xiaomi’s stores in official website. The company claims to have the right to sell the Bluetooth headset of Xiaomi brand, and is a cooperative brand supplier of Xiaomi official website, and is currently customizing the Bluetooth headset with Xiaomi.
Lei Feng. com is curious: Will we use Bluetooth headset in the future?
3. Green Rice: Shenzhen Green Rice Lianchuang Technology Co., Ltd.
Formerly known as Shenzhen Lutuo Technology Co., Ltd., it was established at the end of 2009, mainly engaged in the research and development and application of wireless building control system for environmental energy collection. The company’s early products mainly faced the energy-saving and intelligent transformation of commercial and public buildings.
After Xiaomi invested capital to join the Xiaomi ecological chain in 2014, Lutuo changed its name to Green Rice Technology, and at the same time comprehensively adjusted the company’s product strategy, focusing on the research and development of smart home products. According to the data, the company is very experienced in the research and development of wireless ultra-low power sensors, controllers and gateways.
Lei Feng. com guesses that there is a foundation for the experience of commercial and public building services. In the future, Green Rice should save Xiaomi a lot of heart in terms of system energy saving and intelligent transformation of smart homes.
4. femtometer: Unknown drone.
After an overwhelming search on Lei Feng. com, some companies registered as "Domain Name+femtometer Technology" were indeed found, but the information of these companies without exception did not show that they had any connection with Beijing Xiaomi Technology.
Combined with the naming rules of Xiaomi ecological chain, Lei Feng. com speculated that femtometer might followunmanned aerial vehicle(UAV)Related. In 2014, overseas Google, Facebook, Amazon and even Disney all turned their attention to the drone market, while domestic giants did not seem to have heard similar news. However, there are also rumors that Xiaomi has begun to quietly carry out the layout of drones.
More recently, it was reported that femtometer’s first product was killed because it was too similar to DJI. Femtometer’s products will only be shared with Xiaomi, and the development and sales will be completed independently. Xiaomi will only enjoy the treatment of shares. Yesterday, Ali announced that he had completed the delivery of the first single drone. It seems that the war in the drone market has started in China.
At present, there have been successful cases in the Xiaomi ecological chain. Huami Technology completed the B round of financing of 35 million US dollars in early December last year, with a new round of valuation of 300 million US dollars. At the same time, at the financing conference, Xiaomi co-founder Liu De also shared six principles for Xiaomi to choose eco-chain partners:
1. Is there a huge market for the products made?
2. Does the product in this field have pain points and shortcomings, such as high price and low cost performance.
3. Is this product iterative?
4. Is this product in line with Xiaomi’s user base?
5. Is this team strong enough?
6. Does the boss of the team share the same values as Xiaomi?
In addition, Liu Wei also said:
"Huami is the only smart wearable company in the Xiaomi ecological chain system and should not change in the next few years."
It can be seen that Xiaomi will not put too much thought into wearable devices. In the future, Xiaomi will fully exert its strength in various intelligent fields, and the layout of smart homes will take the lead.
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