GAC Trumpchi E9 will be launched on May 15

  GAC Trumpchi E9 will be listed on May 15, the new car has opened the Shanghai Auto Show pre-sale, pre-sale price of 33-390,000 yuan. The length, width and height of the new car are 5193 × 1893 × 1823mm, wheelbase 3070mm, positioning plug-in hybrid MPV.

GAC Trumpchi E9 will be available on May 15 _fororder_image001

  On both sides of the GAC Trumpchi E9 headlight design, a wing-type lamp group design is added, which echoes the new energy design language inside and outside its "swans" cockpit design. On top of the banner-type air intake grille, a through-type lamp group design is also adopted. The side is outlined with "Z" -shaped lightning-like lines to outline the sharpness and momentum of the body shape. The rear is equipped with through taillights to echo the front of the car.

GAC Trumpchi E9 will be available on May 15 _fororder_image002

GAC Trumpchi E9 will be available on May 15 _fororder_image003

  The GAC Trumpchi E9 adopts the similar interior design of the GAC Trumpchi’s shadow series new cars, adding a 12.3-inch entertainment screen in front of the co-pilot. The GAC Trumpchi E9 also has the opera hall and Yunshan Zhushui interior, semi-aniline fabric, windless air conditioning, ceiling TV, rear windshield airbag and a series of top luxury cockpit technologies.

GAC Trumpchi E9 will be available on May 15 _fororder_image004

  The GAC Trumpchi E9 is equipped with a plug-in system including a 2.0TM hybrid dedicated engine, and will also use a P1 + P3 dual-motor 2-speed DHT. The vehicle has a fuel consumption of 6.05L/100km under WLTC conditions. Its pure electric cruising range in WLTC conditions exceeds 100km, and the comprehensive cruising range exceeds 1000km. In addition, the vehicle will also be equipped with GAC magazine batteries. (GAC Trumpchi, for pictures)

Lexus RX price reduction news in Chengdu, the reserve price 355,000! Quantity is limited

[Autohome Chengdu Promotion Channel] brings you real-time car market trends. At present, the high-profile luxury SUV is holding a grand promotion in the Chengdu area. Car buyers can seize this rare opportunity to enjoy a car purchase subsidy of up to 50,000 yuan, further lowering the original starting price 355,000. Friends who want to experience the charm of this luxury model for themselves and get the best price, be sure to click the "Check the car price" button in the quotation form to seize this wave of attractive discounts!

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

As a representative work of luxury mid-size SUVs, the exterior design of the Lexus RX shows the elegance and power of the brand. The front face features a signature spindle-shaped grille, which is exquisite and atmospheric, and the sharp LED headlights give the vehicle a strong visual impact. The body lines are smooth, combined with the tough waist line, showing the perfect fusion of luxury and sports. The overall style is both luxurious and sporty, attracting many eyes whether it is urban driving or off-road exploration.

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

The Lexus RX catches the eye with its refined side design, with a body size of 4890mm x 1920mm x 1695mm and a wheelbase of 2850mm, which provides plenty of interior space for passengers. The side lines are smooth and dynamic, showing the elegance and power that Lexus has always had. The tire size is 235/60 R19, and the front and rear tire specifications are consistent. The choice of tires not only guarantees driving stability, but also coordinates with the body proportions. With a unique rim style, it further enhances the overall visual effect of the vehicle.

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

The interior design of the Lexus RX highlights luxury and refinement. It uses an exquisite leather steering wheel, which not only feels comfortable, but also supports electric up and down + front and rear adjustment, providing the driver’s personalized needs. The central control area is equipped with a large 9.8-inch screen, which integrates multimedia systems, navigation and phone functions, making it easy to operate. At the same time, it also supports automatic speech recognition control, which is convenient for drivers to operate easily during driving. In terms of seats, imitation leather materials are used. The main and passenger seats are equipped with front and rear, backrest, high and low adjustment and waist support to ensure passenger comfort. The front row provides a wealth of USB and Type-C interfaces to meet the passenger’s charging and entertainment needs, while the second row of seats also supports backrest adjustment, which increases the flexibility of the riding space.

成都地区雷克萨斯RX降价消息,底价35.5万!数量有限

The Lexus RX is equipped with a 2.5L displacement four-cylinder engine with a maximum power of 139 kilowatts, providing a stable power output for the vehicle. The torque performance of this engine is excellent, reaching 241 Nm. With the E-CVT continuously variable transmission, the vehicle ensures smoothness and fuel economy in various driving conditions.

Summarizing the owner’s insights, he is full of praise for the exterior design of the Lexus RX, from the dazzling effect of supersonic quartz white paint to the domineering irregular rhombus air intake grille on the front face, to the smooth and powerful lines of the body, every detail exudes a king’s style. The owner also gave high praise to the full design of the rear and the recognition of the taillights. This undoubtedly reflects his deep recognition and appreciation of the exterior design of the Lexus RX, making this luxury SUV an ideal choice in his mind visually.

E Luda Extended Range Edition made its debut at the Chengdu Auto Show, and the pre-sale officially started from 171,000 yuan

At the 27th Chengdu International Automobile Exhibition (hereinafter referred to as the Chengdu Auto Show) from August 30th to September 8th, the new product E-Luda Extended Range Edition brought by Jiangling Light Truck became one of the focuses of the exhibition with advanced extended range technology, and officially opened the pre-sale mode on the opening day of the auto show. The extended range RV modified by E-Luda Extended Range Edition also appeared at the Chengdu Auto Show simultaneously.

E Road Extended Range Edition shines at the Chengdu Auto Show, and the pre-sale activities are very popular

Since the official opening of the 2024 Chengdu International Auto Show, the Jiangling light truck booth with the E-Luda Extended Range Edition as the core has become an important place for card friends to visit the clock in. The advent of the E-Luda Extended Range Edition clearly shows the new style of green freight life in the future to the majority of light truck users.

Jiangling Light Truck officially launched the pre-sale activities of E-Luda Extended Range Light Truck and modified Extended Range RV on the opening day of the Chengdu Auto Show. The pre-sale price starts from 171,000 yuan, which is very cost-effective. The Chengdu Auto Show opened the pre-sale of E-Luda Extended Range Edition. Jiangling Light Truck brought users a quadruple pre-sale gift, full of the super sincerity of the manufacturer! The quadruple gift includes 10 times the intention gold expansion gift, the factory glory delivery gift, the Chengdu characteristic warm heart booking gift and the insured escort gift of buying expensive and refunding the price difference!

The atmosphere of the pre-sale event was warm and the start was hot. The E-Luda Extended Range Edition received extensive attention, recognition and praise from users at the Chengdu Auto Show. At the same time, many users showed strong interest and order intention in the E-Luda Extended Range Edition, which is a proof of the strength of Jiangling light truck products and shows the strong market competitiveness of the E-Luda Extended Range Edition.

Oil-electric hybrid E-Luda extended range version unlocks new energy-saving mode

Jiangling E-Road Extended Range Edition is a hybrid light truck product based on the new modular vehicle technology platform of Jiangling Light Truck – Qingyun Architecture. Its appearance fills the last piece of the puzzle of the multi-power model under the Qingyun architecture, and further expands the layout of Jiangling Light Truck in the new energy field.

With the advantage of urban right-of-way, oil and electricity can be used, and there is no mileage anxiety at all. The advantages of the E-road extended range version "Duokuaihui Province" are fully demonstrated. It is equipped with a 50kwh large-capacity battery pack and a 70L large fuel tank, and the comprehensive cruising range can reach 820km. The cost of use is low, the pure electric driving is as low as 0.3 yuan per kilometer, and the feeding situation is as low as 0.7 yuan per kilometer. The comprehensive vehicle cost is reduced by 50% compared with the traditional fuel light truck, which can save 20,000 yuan per year. Using Jiangling’s self-developed high-efficiency hybrid special engine, the mass production thermal efficiency reaches 43.5%. It matches the generator/dual electronic control system of Huawei Smart Choice Car on the same platform and Bosch’s high-power/torque flat-wire motor. The efficiency of the generator + electronic control system is as high as 96

Extended range version modified RV, start a journey of peace of mind and comfort

The appearance of the E-Luda Extended Range Edition modified RV also made many viewers’ eyes shine. Today, light truck modified RV is becoming a trendy way of travel. This multi-functional RV modified based on the E-Luda Extended Range Edition can not only be used as a means of transportation for family travel, but also as a mobile office, conference room, etc., which can meet the needs of different users. The performance of the vehicle and the perfect in-car equipment and facilities bring users a "peace of mind, comfort, intimacy, and confidence" driving experience, making the RV life on the road bloom in a different way.

Auto show site direct hit: Jiangling Automobile Sales General Manager praised E Road Extended Range Edition

On the day of the pre-sale launch, Mr. Tong Lei, General Manager of Jiangling Automobile Sales Center, personally visited the scene and accepted an exclusive interview with the reporter. Mr. Tong Lei said that Jiangling Automobile has been committed to manufacturing high-quality and energy-saving products for 40 years. At present, relying on Qingyun Architecture, a new modular vehicle technology platform built by Jiangling, it has created a rich product system, covering diesel, pure electric, hybrid and other diversified power forms. In the future, Jiangling Light Truck will also actively respond to the development trend of new energy and continuously improve the product spectrum of new energy light trucks to meet the diverse needs of users. The future market performance of Jiangling New Energy Light Truck is even more worth looking forward to.

In the interview, Mr. Tong Lei specifically mentioned that the first pre-sale of the Jiangling E-Luda Extended Range Edition at this auto show is a hybrid light truck model based on the Qingyun architecture. Its birth further improves the new energy product lineage of Jiangling Light Truck. It brings differentiated choices to customers and can be adapted to more customer scenarios. At the same time, Jiangling Light Truck is developing a new generation of diesel light truck engines. This E-Luda Extended Range Edition engine adopts the most advanced technology in the industry, and can reach the leading level in the industry in terms of power, fuel consumption and quality.

At the 2024 Chengdu International Auto Show, Jiangling’s new E-Road Extended Range Edition and modified RV won high praise from the audience and customers for their excellent performance. Jiangling Light Truck also took this opportunity to show the world its outstanding achievements in the field of extended range, diversified development directions, and firm determination to lead the industry into a new era of green freight. In the future, Jiangling Light Truck will continue to adhere to the concept of "energy saving, innovation, quality, and user first", give full play to its own advantages, and continuously introduce new light truck products that adapt to market changes and meet user requests, creating greater value for users.

Hu Ge

He is a Chinese mainland film and television actor and pop singer, born on September 20, 1982, from Xuhui District, Shanghai. He graduated from the Performance Department of Shanghai Theater Academy, is a Chinese mainland film and television actor and pop singer, and is also a member of the Democratic League.

Hu Ge’s acting career began in 2004, when he starred in his first TV drama "Dandelion." He then starred as Li Xiaoyao in the 2005 drama "The Legend of the Sword" and sang the episodes "June Rain" and "Xiaoyao Sighs". In the following years, he starred in the TV series "Flying Immortals" (2006), released his debut music album "Departure" (2008), and starred as Sedum in the drama "The Legend of the Sword and the Sword" and sang the ending song "Forgetting Time" (2009).

Hu Ge continued to make breakthroughs in his acting career, starring as Yi Xiaochuan and Meng Yi in the time-travel drama "Myth" (2010), releasing the music album "Blu-ray", and being nominated for the Best Newcomer Award in the Popular Film Hundred Flowers Award in the historical film "Revolution of 1911" (2011).

Since then, Hu Ge’s acting career has reached a new level. He played Yu Wentuo in the fantasy drama "Xuanyuan Sword Sky Mark" (2012), and won the Best Actor Award at the 2nd Beijing Danny International Stage Performing Arts Awards in the drama "Dream Like a Dream" (2013).

Hu Ge played Ming Tai (2015) in the spy drama "The Pretender", and won the Best Actor Award at the 22nd Shanghai TV Festival Magnolia Award for the role of Mei Changsu in the costume drama "Langya Bang", the 28th China TV Golden Eagle Awards Audience Favorite Actor Award, and the 11th China Golden Eagle TV Art Festival Most Popular Actor Award.

In addition to his acting career, Hu Ge is also actively involved in public welfare undertakings. He performed the song "Love Each Other" on the CCTV Spring Festival Gala in 2016.

For more information about Hu Ge, check out entertainment news websites or follow his social media accounts.

Responsible editor:

Shanghai Auto Show Starts Pre-sale of Great Wall Gun Black Bomb Mass Production Information Exposure

Copyright statement: The copyright of this article belongs to Netease Auto, please indicate the source.

Netease Auto reported on January 29th. At last year’s Beijing Auto Show,
(
get away
) The strong lineup of "three guns and one bomb" (brigade-mounted guns, wild guns, electric guns and black bombs) was displayed on the booth. Recently, we learned from relevant channels that at the Shanghai Auto Show in April this year, the production version of black bombs will officially start the scheduled work and will be listed during the year. Compared with the conventional version, the modified shape of the Great Wall gun black bullet is more wild. In terms of power, the new car will be equipped with a 2.0T engine and matched with an 8-speed automatic gearbox.[Join the riders group and add the official WeChat: autolive88]

In terms of appearance, the black bullet has a tough and powerful shape, and the orange embellishment makes it less monotonous and a little fashionable. Compared with the ordinary version, the black bullet has added some modified parts, such as front and rear competitive bars, brand-new middle net modeling, special side treads for rock climbing, anti-roll frames, spotlights, rear winches, bilateral double exhaust and so on. It is more calm and pure in daily cross-country.

In terms of body size, the length, width and height of the black bullet are 5437mm, 2070mm and 1993mm respectively, of which the width is increased by 102mm, and the 100mm height increased compared with the ordinary version comes from the improvement of the chassis and luggage rack.

In terms of interior, the interior of the special edition of the Great Wall Gun "Black Bomb" is basically the same as that of the ordinary version, and the interior material is further improved. The interior is made of suede, and orange line elements are also added for embellishment. The center console in front of the co-pilot, the central armrest and the seat are added with embroidery exclusive to the special edition.

In terms of power, the Special Edition of the Great Wall Gun "Black Bomb" is equipped with a 2.0T gasoline engine, the transmission is matched with an 8AT gearbox, and it is equipped with a four-wheel drive system. At the same time, the new car is equipped with an adjustable damping shock absorber.

↓↓↓

How to join the group: Add the micro-signal (autolive88) of the female driver of customer service devil, and send the car you care about to her, then you can join the relevant car community.

↑↑↑

Author: Zhang Junli

Press conference on the 19 th Wenchuan earthquake disaster in Sichuan Province

Special topic: Wenchuan earthquake in Sichuan

  At 5: 30 pm on May 19th, the Information Office of Sichuan Provincial People’s Government held the seventh press conference on the Wenchuan earthquake disaster. The meeting was presided over by Hou Xiongfei, Director of Information Office of Sichuan Provincial Government, and attended by Li Chengyun, Vice Governor of Sichuan Provincial Government, Qu Mushiha, Deputy Director of Provincial Development and Reform Commission, Tan Hongjie, Deputy Secretary of Communist Youth League Committee, Yang Xiuhua, Secretary General of Provincial Charity Federation, Peng Hu, Chairman of Sichuan Construction Building Materials Union, and dozens of domestic and foreign media.


  Vice Governor Li Chengyun briefed the situation.


  As of 16: 00 on the 19th, the Sichuan earthquake disaster caused more than 33,570 deaths and 233,810 injuries.


  Li Chengyun:As of 16: 00 on the 19th, the Sichuan earthquake disaster caused more than 33,570 deaths, 233,810 injuries and 5,260 people buried. More than 60,020 people were rescued from the ruins, and more than 4,850,620 people were temporarily resettled. The disasters in eight counties (cities) that were particularly seriously affected were: more than 2,560 people died and more than 24,000 people were injured in Wenchuan County. More than 8,600 people were killed and 9,690 injured in Beichuan County. More than 6,750 people were killed and 31,560 injured in Mianzhu. More than 3,540 people were killed and 31,970 injured in shifang city. More than 3,060 people were killed and 3,210 injured in Dujiangyan. More than 870 people were killed and 5580 injured in Pengzhou. More than 2,670 people were killed and 12,980 injured in Qingchuan County. More than 350 people were killed and 9,480 injured in jiangyou city.


  According to incomplete statistics, Sichuan Province has received various donations of 1.998 billion yuan.


  Li Chengyun:At present, the finance department of our province has received a total of 2.733 billion yuan of special funds for earthquake relief, of which 1.773 billion yuan was issued by the central government. The provincial and municipal governments allocated 3.077 billion yuan in disaster relief funds, including 1.895 billion yuan from the provincial government and 1.182 billion yuan from the municipal (state) government. According to incomplete statistics, our province has received various donations of 1.998 billion yuan, including 960 million yuan from the provincial finance, 568 million yuan from the Provincial Charity Federation, 371.52 million yuan from the Provincial Red Cross Society, 43.65 million yuan from the Provincial Federation of Trade Unions, 16.72 million yuan from the Sichuan Provincial Committee of the Communist Youth League, 8.11 million yuan from the Provincial Women’s Federation and 30 million yuan from the Provincial Overseas Chinese Affairs Office. According to incomplete statistics, 100,000 tents, 217,000 beds of quilts, 242,000 sets of bedding and cotton-padded clothes, 4,143 carts of food and drinking water, 38,300 tons of grain, 8.348 million medicines (boxes, bottles, branches and bags) and 242,954 pieces of medical equipment (sets, branches and rolls) have been organized. These are being urgently transported to the disaster area.


  Some counties in Chengdu, Deyang, Mianyang and Aba should postpone the college entrance examination separately.


  Li Chengyun:We are now making arrangements for the resumption of classes. We passed the college entrance examination yesterday. Some counties in Chengdu, Deyang, Mianyang and Aba have to postpone and take exams separately. Now, places where conditions permit should prepare for the resumption of classes.


  Qumu Shiha:With regard to post-disaster recovery and reconstruction, with the care and support of the CPC Central Committee and the leaders of the State Council, the Sichuan Provincial Party Committee and the provincial government have started the preliminary work of post-disaster recovery and reconstruction. On the basis of learning from the experience of earthquake relief and reconstruction at home and abroad, we will adjust measures to local conditions in accordance with the people-oriented requirements of Scientific Outlook on Development, scientific planning, resource-saving and environment-friendly social requirements, make overall consideration of classified guidance in planning requirements, and push forward our reconstruction work step by step, so as to fully meet the needs of the people in the disaster areas and social development. Thank you.


  At present, the first task of disaster relief is to save people.


  Li Chengyun:Let’s answer the last question first. Now, according to the requirements of the central authorities, the provincial party committee and the provincial government are still saving people. General Secretary Jin Tao said that as long as there is a glimmer of hope, we should all make a hundred efforts to save the survivors. Our current disaster relief task is still to save people, or to save people as the first priority; The second is that there is epidemic prevention, sanitation and epidemic prevention, because it also involves our whole society and the safety of each of us, so epidemic prevention is also the second important; The third is reconstruction, which Comrade Qumu Shiha talked about just now. Now it is under planning and construction has begun.


  Post-disaster reconstruction should be unified in planning and adoption, and the Civil Affairs Department should be unified in management.


  Li Chengyun:There are two problems with the donation of schools mentioned just now. One is that if you want to donate, you can donate to our Civil Affairs Department or to our Finance Department, but the school will contact the Education Department in the end. Because the school has a general layout, how many residential areas will build a primary school and how many residential areas will build a middle school in the future, because our future post-disaster reconstruction should be integrated with urban and rural planning, and urbanization and the construction of a new socialist countryside should be planned in a unified way. The issue of adoption is under the unified management of the Civil Affairs Department, and this method is now being studied. No other department can casually talk about adoption because we have an adoption law.


  The development of Sichuan has nothing to do with the earthquake, and there is no scientific reason to say that excessive development is unfavorable to Sichuan’s earthquake-resistant work.


  Reporter: Hello, I’m a reporter from Radio Television Hong Kong. I’d like to ask the National Development and Reform Commission. Some people say that excessive development is unfavorable to Sichuan’s earthquake-resistant work. Have you heard of this opinion?


  Li Chengyun:I don’t know where this logic comes from. It doesn’t make scientific sense.


  Reporter: because some people say that there are many chemical plants and hydropower stations built in Sichuan, it may be that if these chemical plants explode during the earthquake, there may be more casualties?


  Li Chengyun:You just said that excessive development will induce earthquakes, right?


  Reporter: Yeah. It’s not induced by light. Maybe many industries are in Sichuan. When there is an earthquake, it may explode, causing more casualties?


  Li Chengyun: First, there was no chemical plant explosion and no chemical plant explosion caused death. This is the first earthquake. Second, you just said that over-development induces earthquakes. I don’t know when and to what extent the over-development induces earthquakes. I don’t know where this scientific basis comes from. In addition, the development of Sichuan Province, our per capita GDP is now 25th in the country. I think that the development of Sichuan has nothing to do with earthquakes. We have to speed up development and build a well-off society for all. Our current GDP is 1 trillion, and it will grow to 5 trillion by 2020.


  If there are problems in the classrooms of schools in earthquake-stricken areas, they will be investigated and dealt with according to law.


  Peng Hu:In this catastrophic earthquake, some school teachers collapsed, and some teachers and students were killed or trapped. We are very sad about this. Regarding whether there are quality problems in school classrooms, our construction department has organized experts to conduct safety assessment and appraisal on all houses in the earthquake-stricken areas, and the assessment and appraisal work is underway. We will evaluate and appraise the collapse of school classrooms according to relevant standards and norms. If there are indeed problems that violate the relevant national building standards and regulations, especially mandatory standards, we will investigate and deal with them in conjunction with relevant departments according to law.


  Give full consideration to the children who were injured in the earthquake.


  Reporter: Hello, I’m a reporter from Qiushi Xiaokang magazine in Beijing. Many children were injured in the earthquake. Many of them lost their parents, relatives and classmates. Many children have been disabled for life. I wonder if we have any resettlement measures for them in the future. Thank you!


  Li Chengyun:There are resettlement measures. We have already said this time, for example, if an orphan is admitted to the college entrance examination, all the tuition fees will be borne by the government after the college entrance examination. If he is not admitted to the university, we will let the orphan go to a vocational school, and after finishing the vocational school, we will also be responsible for finding him a job. We have given full consideration to orphans, and the cost of attending vocational schools is also paid by the government, which is for senior high school, primary school and junior high school. In some junior high schools, depending on their age, whether they can take care of themselves or be raised by the civil administration will be carried out according to this method, but the cost will be borne by the government, and we will also subsidize the disabled according to the government.



  


  Press Conference on the 18th Wenchuan Earthquake in Sichuan Province


  Press Conference on the 17th Wenchuan Earthquake in Sichuan Province


  Press Conference on the 16th Wenchuan Earthquake in Sichuan Province


  Press Conference on the 15th Wenchuan Earthquake in Sichuan Province

Editor: Li Xiuwei

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

    It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.







    Yili Yogurt, Jay Chou’s favorite endorsement in 2009.


    Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.


    The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.







    Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.


    Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.


    In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.


    Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.


    Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".


    From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.


    One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.


    Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.


Editor: Gao Song