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Aauto Quicker, together with many famous directors such as Xú Zhēng and Jason Wu, launched the ＂Golden Key Venture Capital＂ program to define the content track in the next decade.

Author/Tsukushi

"Jason Wu: Come on! People who are passionate about movies and willing to take a long-term movie road come to me and hug me!

Xú Zhēng: I want to hug you!

Jason Wu: You are too fat! "

　

This sincere and interesting conversation took place on August 2nd, at the launch conference of "Golden Key Venture Capital" initiated by Aauto Quicker and many famous directors and actors. At that time, Xú Zhēng appeared at the press conference, while Wu Jingyuan was filming a new film, and the directors Frant Gwo and Muye Wen were connected online together. They had a common sponsor-Golden Key Venture Capital.

It is worth mentioning that Jason Wu was the last initiator of the "Golden Key Venture Capital" program, which was officially announced on the day of the press conference. As the saying goes, "Beijing is happy again and again". At this point, Xú Zhēng, Jason Wu, Frant Gwo, Muye Wen and other well-known directors composed of sponsors assembled.

　

Also present at the press conference were actors Song Jia, Huang Xuan, Sam Quah (online) and Lei Jiayin (online). This time, they also have a new identity-the honorary producers of the Golden Key Venture Capital program. In addition, there are also invited creators including Xiaoxing Yi, Han Tian, who call the beast, to gather at the "Golden Key" and talk about helping young creators.

　

The mode of film and television venture capital plan is not new, but it seems that the "Golden Key Venture Capital" plan is quite unique when making a movie together (ID: Yiqipaidianying). The lineup is not small, Aauto Quicker, bilibili, and Iqiyi, the three platforms are working together, and several famous directors and many powerful practitioners are escorting good content; On the content side, not only movies, but also short and medium-sized dramas are blooming. As Xú Zhēng said at the press conference: "Golden Key Venture Capital was classified at the beginning, and there was a clear point at the beginning, competing with the same type, breaking the inherent limitations of the past."

　

Sir Pai believes that for the film and television industry, the "golden key" is intended to explore and define the vane of fine film and television content in the next decade under the development of new media while adhering to the opportunity of venture capital for newcomers.

　

Outside the movie,

Why does "Golden Key" aim at short and medium series?

　

Let’s look at a set of data first.

　

By August 3, 2021, the box office of Chinese movies totaled 31.1 billion, barely surviving 30 billion. Based on this, sir noticed that it seems that everyone is waiting for The Battle at Lake Changjin (co-producer and director of Chen Kaige, Tsui Hark and Lin Chaoxian; Starring Jason Wu and Jackson Yee) ignited the small climax of cinema box office in the second half of the year. As for whether it is as expected? We look forward to it with everyone.

　

Considering the current development of domestic films, the launch of the "Golden Key Venture Capital" program has a wonderful time and opportunity. On the one hand, the demand of the market and audience for good content is increasing day by day, and more and better content is needed; On the other hand, online and offline, long and short, video content is changing. This means that a group of new creators and a new content outlet are about to set off a heat wave.

　

Interestingly, the "Golden Key Venture Capital" program is not limited to movies. This time, Aauto Quicker also aimed at short and medium series. The platform defines a relatively focused content track, and the creator passes the proposal, which is discussed by the sponsor and the strategic partner. Through the evaluation of the platform, the finalists who are deeply involved by the sponsors will get the opportunity to customize the platform content and broadcast it exclusively on the Aauto Quicker platform.

　

From the traditional industry cognition, under normal circumstances, short episodes are: 5-10 minutes per episode, no more than 24 episodes; The Chinese drama series is: each episode is more than 20 minutes (the duration is less than 60 minutes) and no more than 12 episodes. Look carefully, whether it’s a short series or a medium series, the overlapping time is just in the range of 100-200 minutes, which is equivalent to the length of a (long) movie.

The collection types of short and medium-sized episodes in the "Golden Key" are divided into: customized category and free theme category. As the name implies, customized short and medium drama series refers to the creative projects of short and medium drama series that are jointly planned and formulated by the organizers and partners, and the "Golden Key Venture Capital" plan collects creative projects that meet the theme requirements, and finally the partners will give 100% shooting support to the selected ideas; The venture capital of short drama projects in free theme category is not limited to themes and carriers.

　

Theme, suspense, women, costume, comedy, science fiction, blood, youth, animation and other commercial drama projects with market potential, can be. Vertical deep cultivation and all-encompassing, this is the highlight of the "Golden Key Venture Capital" plan.

　

Admittedly, the duration of video content does not define the nature of video content. The essence depends on the content (story).

　

The adaptability of the story in the short video platform in narrative structure, content rhythm and expression mode is Aauto Quicker’s focus. Ou Ruhua, the director of Aauto Quicker Entertainment’s self-made drama series, said at the press conference: "We will pay attention to what kind of content expression can make users accept it more quickly in the context of short videos in Aauto Quicker. We hope to build a low threshold and produce (relatively) high-quality content to help platform users reach high-quality content. "

"What kind of content is more suitable for Aauto Quicker?" Ou Ruhua emphasized: first, the character design is direct and the character characteristics are obvious; Second, the plot advancement requires a strong plot; Third, emotional expression needs to be more extreme. In a word, it is necessary to have the characteristics of "cool drama" and describe the profound value of ordinary life with the expression of short video platform.

　

The logic goes like this. As far as the current consumption situation in Aauto Quicker is concerned, it is the first step to quickly grasp the attention of users, and then slowly convey the values to users. "The short play of 8-10 minutes defined by Aauto Quicker is actually a brand-new expression subversion. Users grasp the key points at first sight, and the creators have continuous rhythmic output, which is a foundation for Aauto Quicker to convey good content. On top of this, if you say what kind of theme is needed and what kind of label innovation is there in this theme, you can try it. "

　

As for, why aim at short and medium series? Sir Pai believes that long video content has gradually stabilized after more than ten years of development and platform competition. In addition, under the background of the rapid development of mobile Internet, the short video platform represented by Aauto Quicker has risen rapidly. To a large extent, the introduction and promotion of short and medium-sized drama series is a natural trend, and it is also a new addition to China’s film and television industry, such as interactive drama and content with goods, which have unlimited potential to be developed in both content and commercial aspects.

　

I have to say that this wave of "Golden Key Venture Capital" plan has the right time, place and people, just waiting for the "East Wind" and picking the stars together.

　

Why Aauto Quicker?

　

"Aauto Quicker as a broadcasting platform for the Golden Key Venture Capital Program" is one of the key messages at the conference site, which is the same as most people’s first reaction: Why Aauto Quicker?

　

From the answer of Li Qian, the head of Aauto Quicker film business, about the mission of the platform, we may get a glimpse of it. She said that in addition to love and sensibility, the industry needs an aggregation platform such as venture capital to do real things for the industry from a rational and constructive perspective.

　

Aauto Quicker’s two missions: First, the bridge. "On the one hand, it connects outstanding creators scattered in all corners, and at the same time, we also make a broadcast platform to let good works be seen by more people." Second, really shoot and shoot. In terms of funds and resources, help young creators take the first step and take every step, and explore and define the direction of fine content in the next decade with sponsors, honorary producers and invited creators.

Tracing back to the source, "people" is Aauto Quicker’s powerful strength and advantage. From 2011 to 2021, Aauto Quicker has grown into a short video platform with 1 billion MAU, with a wide range of users, a large number of UGC and PUGC creators, and all of them are the people, which is its undesirable advantage. Aauto Quicker’s advantage is that the creators are good at 2C content, have a set of deep-rooted C-side production logic, and know more about what kind of content can reach users. As the saying goes, Aauto Quicker’s entertainment is more suitable for people’s entertainment.

　

On the other hand, the logic is also established, and the fast-paced users are used to even recognizing such a set of content, which can verify that Aauto Quicker has a large number of potential audiences for short and medium-sized dramas. Perhaps, creators can find the greatest common denominator of short and medium-sized drama audiences in Aauto Quicker.

　

On the other hand, "people" refers to the revitalization and gathering of talents. Including Xú Zhēng, Jason Wu, Song Jia, Lei Jiayin, called the beast Xiaoxing Yi and other senior film and television practitioners, their blessing, for the golden key, for young creators, has inestimable significance.

　

Before the launch of "Golden Key Venture Capital", the performance of Aauto Quicker’s short plays was strong. In Aauto Quicker, the number of people watching short plays has exceeded 210 million every day, and the total viewing time is as long as 35 million hours.

Aauto Quicker’s short video gene and content make it naturally have the soil for the content and dissemination of short and medium-sized dramas. Obviously, it is more suitable for focusing on movies and short and medium-sized dramas.

　

Short and medium drama series,

Aauto Quicker wants to define the content track in the next decade.

　

The story about short and medium drama series is being staged.

　

At the scene of the "Golden Key Venture Capital" program conference, the manager Conley asked almost all the sponsors, honorary producers and special creators: Would you like to shoot and play short and medium dramas? The answers are consistent, "If there is a good script, why not?" Among them, Xiaoxing Yi, the first-generation creator of short plays, said that he would also pay attention to the creation of short and medium-sized dramas. No matter whether he did it himself or together with young creators, he had some experiences and lessons to share.

　

From short play-film-film+short play/short play+film, the growth path of Xiaoxing Yi, the beast, can, to some extent, be a positive example for the creators in Aauto Quicker and even the creators who ran out of the "Golden Key Venture Capital" plan.

　

The good news is that the "Golden Key Venture Capital" program has received a total of 829 projects since it was launched in June and as of July 31, exceeding the expectations of the entire venture capital.

　

For the industry, young creators bred under the new and diversified media need venture capital with strong inclusiveness and execution like "Golden Key", which is in line with the values conveyed by Aauto Quicker Slogan: "Embrace every life".

　

Aauto Quicker is sincere about the "Golden Key Venture Capital" plan, which is based on real investment, real shooting and solo broadcasting, and the linkage and integration of funds and resources. As Ou Ruhua said earlier, this is the platform mission of Aauto Quicker. What is clear is that infiltrating young people and deeply binding the entertainment industry is undoubtedly one of the next development cores of Aauto Quicker.

　

Embrace change and open the future. In this way, new talents can run out faster and better, and the short and medium drama industry can run at a high speed. Aauto Quicker, film and television predecessors and creators explore the Red Sea of excellent commercial films and fine short and medium content, and define the new direction of fine content in the next decade. Sir, like everyone else, expects that with the support of Aauto Quicker and the "Golden Key Venture Capital" program, short and medium drama series will grow into a dense forest, and China film and television will flourish.

CCTV Social Records： The Legendary Dao Lang (Figure)

　　Moderator A Qiu: This summer, there was a snow, a heavy snow-"the first snow in 2002".

　　Image: Dao Lang disc music in the video store.

　　Interview with Wang Xiaofeng, a reporter from Sanlian Life Weekly.

　　Wang Xiaofeng: There is an audio shop in Xinjiang. After the album was released from Dao Lang, he only played one record every day. I said that you have been playing it for a year. Aren’t you tired? I’m tired of it. I’ve been tired of it for a long time, but I have to play it. I said why. He said that if I didn’t play it, people wouldn’t buy his records.

　　Interview with music critic Yan Jun

　　Yan Jun: At the end of May, I went to Sichuan because there was a tour in 10 cities. I started to hear it in Chengdu, and then I found Dao Lang’s songs everywhere in 10 cities, on trains and in shopping malls.

　　Image: record stand in pedestrian video store on the street

　　A Qiu: Dao Lang! A name with a cold light. It was this Dao Lang that made "the first snow in 2002" popular all over the country. At first glance, the word "Dao Lang" reminds people of desert, wild sand and chivalrous man. Back in the day, when Dao Lang shot to fame, I asked my friends in the music circle, who is this Dao Lang, who can make such a big noise? Is Dao Lang alone, or is he a sect in the Jianghu like 12 girls band? No one can say clearly, and no one knows the background of this Dao Lang. It seems that I haven’t done any publicity, been on any pop music charts, or been introduced by the media. Even a photo is hard to find, except for the small print printed on the cover of the record "The First Snow in 2002": a legendary singer whose voice conquered the western regions. So many record companies can’t hit an idol after spending a lot of money, but Dao Lang, who heard the sound of a knife and didn’t see him, actually conquered the western regions and the whole country so quietly? Legend is really more legendary than the flying knife man in "House of Flying Daggers".

　　Image: The title of all kinds of comments about Dao Lang on the website of the record stand in the video store.

　　Interview with TOM. com music editor Rabbit

　　Rabbit: Now most of (songs) are spread through the business model of leaderboards, and it has become like this without any publicity. According to the online opinion poll, 40% of people heard it through barbershops and video stores, another 40% heard it through taxis and cars, and another 20% heard it through the Internet. Therefore, it can be said that it is a completely folk route, that is, it is accepted by the public first, and then the media begins to have a feedback. This phenomenon is actually very unique.

　　Moderator A Qiu: A very unique phenomenon of Dao Lang’s popularity. I saw on the Internet that a singer commented on Dao Lang’s popularity and took a music pyramid scheme. What do you mean? Is by word of mouth. The singer said that Dao Lang’s songs are only suitable for the older nostalgic people, and these people seldom pay attention to the reports of traditional media, even if they do regular publicity, the effect may not be good. Therefore, Dao Lang chose the word-of-mouth pyramid scheme, which is more targeted, and at the same time, it has aroused the appetite of the media. It is an atypical and brilliant hype. Since this Dao Lang has attracted so many people who are willing to pass it on by word of mouth for him, surely it has its own reasons?

　　Image: all kinds of comments about Dao Lang on the webpage, title music.

　　Interview with Beijing Taihe Maitian Music Culture Development Co., Ltd.

　　Song Ke: A real big star needs a sense of distance, a sense of mystery, and some room for fantasy. At this point, Dao Lang really has it.

　　Interview with Wang Xiaofeng, a reporter from Sanlian Life Weekly.

　　Wang Xiaofeng: I think Dao Lang’s songs meet the public standards. First of all, the melody is good. Second, the songs are basically familiar to the audience. Besides, his singing style is easy for people to listen to. It is normal for him to be popular.

　　Interview with music critic Yan Jun

　　Yan Jun: We are a developing country, our quality or we appreciate our aesthetics, and our life itself is very rustic, so after more than ten years of desperately pursuing new fashions, everyone is very tired, and Dao Lang is a really rustic thing, which is very suitable for the environment of China and ordinary people.

　　Moderator A Qiu: I’m not a music critic. I can’t tell you why Dao Lang is so angry. I just feel that listening to his songs is not tiring, unlike some songs that always bend around. One more thing, besides several original songs like "The First Snow in 2002", Dao Lang also covered some Xinjiang songs. Listening to those old deja vu songs reminds me of when I was eighteen or nineteen, drinking a little wine, riding a broken bike and singing "Why are flowers so red" at the top of my voice in the street. Think about what the music critic Yan Jun said just now. There are so many fashionable voices around us, but what can really leave an impression?

　　Video: Music Chronology Voice-over (once popular song): Nothing, Northwest Wind, Xiao Fang, you at the same table, the love of a tracker, and your heart is too soft. . .

　　Web page: all kinds of comments on Dao Lang phenomenon, title music "Dao Lang phenomenon"

　　Moderator A Qiu: Dao Lang is on fire, and fire has become a phenomenon. He has changed from a folk darling to a media darling, and it is not easy to remain mysterious. Soon, some media revealed that Dao Lang’s real name was Luo Lin, and his ancestral home was in Sichuan. He had been wandering in the Jianghu more than ten years ago, and later he settled in Urumqi with his wife. For many years, I have been immersed in Xinjiang folk music, and I have co-produced several records with others, but it has been tepid until "the first snow in 2002", when Dao Lang Luolin became famous.

　　As a result, many media, as well as those who want to recruit Dao Lang to its record dealers, went on and on to kill Urumqi, but they all failed. This Dao Lang Rowling is still a dragon without a tail. Until July 10th, 2004, the mysterious Dao Lang finally appeared at the world premiere celebration of the movie "House of Flying Daggers".

　　Image: Dao Lang attended the premiere of house of flying daggers.

　　A Qiu, the host: It seems that director Zhang Da of Zhang Yimou has a big face, and Dao Lang, who has always been mysterious and low-key, has been ambushed. However, Dao Lang Rollin seems a little stiff. After all, this time he is out of Xinjiang and facing the whole country. Some people worry that Dao Lang can’t hold the temptation of fame and fortune, and since then, he has gone to the acupuncture point one after another to catch the game. It would be a pity if he was exposed too much.

　　Don’t worry, Dao Lang Rollin is not an idle generation. After appearing on the house of flying daggers, he immediately returned to Xinjiang and disappeared in people’s sight. People from all walks of life who want to meet him and invite him out of the mountain are almost turned down by his agent, saying that Dao Lang is concentrating on making a new album, and he doesn’t like publicity. On the contrary, it aroused the interest of the media, and all kinds of news about him flew all over the sky like "the snow in 2002" However, there are very few people who can really get away from Dao Lang himself. I have a tape here, which is an exclusive interview with Dao Lang Rowling, a fellow villager, under the pursuit of thousands of miles in the "Entertainment Pursuit" column of Chengdu TV Station. Let’s have a look.

　　Image: Dao Lang Rowling was interviewed by Chengdu TV’s "Entertainment Pursuit" and participated in the filming of MTV’s "Volunteer" in 2000.

　　Dao Lang Rowling: Actually, I’ve been talking about this question: Many media have asked: Are you very happy about your overnight fame, or what? I just gave such an example. When I said this thing about us, I didn’t mean that I spent two dollars and won 5 million lottery tickets. You see, I’ve been doing this for so many years, and I’ve come step by step for more than ten years. In fact, after hearing a lot of news feedback at that time, in fact, we were really not excited at all, and we felt that it was almost the same. It should be like this.

　　Moderator A Qiu: It takes ten years to cast a "sword". No, it takes ten years to cast a "lang". What’s more, it should take ten years to cast a "knife". In the melting pot of Xinjiang folk music, Dao Lang finally developed the skill of cutting iron like mud. A few days ago, it was reported that Universal Records, one of the five largest record companies in the world, also admired Dao Lang’s name and was going to sign a contract with him to distribute his works overseas.

　　Dao Lang not only became popular in China, but also went to the world! However, whenever a person becomes popular, he is often not far from all kinds of troubles. At the end of July and the beginning of August, a book called "Who’s Dao Lang" began to sell well in bookstores all over the country. For the first time, the book exposed some behind-the-scenes stories before and after Dao Lang Rollin became famous, and also published many exclusive photos. Who knows this beautifully printed "Who’s Dao Lang" published by a regular Shanghai publishing house, a lot of contents in it turned out to be stolen. In fact, it was some personal diaries and unpublished articles written by a reporter of Xinjiang Metropolis Daily while following an interview with Dao Lang, but it was copied from the computer by one of her colleagues and secretly sold to the publisher.

　　Image: Close-up of "Who is Dao Lang" on the bookshelf in the bookstore.

　　Voice-over: it was written into a book without its own consent and authorization. I think Dao Lang Rowling must be very annoyed. However, the problem before him is far from this one. Just as the "first snow" in Rowling, Dao Lang was overwhelming, another Dao Lang appeared.

　　Image: western Dao lang record music

　　Voice-over: Dao Lang’s record is called "Looking for Maira in 2004", and he also claims to be a "legendary singer who conquered the western regions with his voice". The word Dao Lang is also printed on it. However, if you look carefully, you will find that there are two small red characters next to Dao Lang: the western regions. It turns out that this Dao Lang is called Western Dao Lang.

　　Telephone interview with Dao Lang agent Li Songqiang

　　Li Songqiang: I think this is a bit unfair competition, because you misled consumption, because you are not a pirated publication, and you are a genuine publication, so you should clearly tell others who sang this, right? Others are willing to buy it, that’s another matter, but if you cheat consumers, it’s not good.

　　Telephone interview with Zhong Xiongbing, publisher of Western Dao Lang

　　Zhong Xiongbing: As soon as we found out that someone in the market later said that we had been hurt and that we were faking it, we stated on the Internet the next day that Dao Lang was not like Dao Lang.

　　Moderator A Qiu: This Dao Lang is not Dao Lang. So, who is this Western Dao Lang? According to his publisher, the real name of Western Dao Lang is Pan Xiaofeng, and he has been struggling in the music circle before. He also released a record in the mid-1990s. Unfortunately, due to operational problems, it didn’t sell well. However, since he was called "Dao Lang in the West", the sales volume of his album "Looking for Maira in 2004" quickly exceeded 400,000 copies.

　　Although it has been repeatedly stated that this Dao Lang is not Dao Lang, some people still say that Knife Lang in the Western Region took a ride with Dao Lang Rollin and got the light of others.

　　Interview with Pan Xiaofeng, the Western Knife

　　Pan Xiaofeng: What other people think has nothing to do with me, because in this society, let alone your freedom of action, your speech, including what you think, is free, and it doesn’t matter. It doesn’t matter what he says. But I believe that it’s only temporary whether it’s stained with light or not. Every audio shop has a place for audition. If it’s really stained with such a big light, I’m really lucky. I still hope that you will pay more attention to me and let you know more about it. Besides, the name is two words and one is four words, which will not be confused at all, so it doesn’t matter what you think.

　　Reporter: Do you think it is possible to achieve such a sales performance if your name was not Dao Lang in the West or Pan Xiaofeng directly?

　　Pan Xiaofeng: You’re asking a question about the future, just like the question of whether there will be aliens in the future. I can say that if I use my original name, or even sell it for 1 million, it’s, uh, it’s impossible to estimate the future.

　　Reporter: Will you still use this name for your next album?

　　Pan Xiaofeng: It depends on the company. The company will discuss it with me, but the name is very nice, and I like it very much.

　　Moderator A Qiu: Dao Lang told my colleagues that his record company has applied for the registration of the trademark of Dao Lang in Western Region in order to protect its own interests. Mr. Li Songqiang, the agent of Dao Lang Luolin, said that there is a local culture with a long history in Xinjiang called "Dao Lang". When Luolin called himself Dao Lang, he wanted to integrate the elements of this ancient culture into his music. He never thought of registering the trademark "Dao Lang". However, Luo Lin has been invited by awat, the hometown of Dao Lang in Xinjiang, to be the cultural ambassador of the county, hoping to attract more people’s attention to the real Daolang culture.

　　There is another culture called "Dao Lang"? I really haven’t heard of it before. It’s not, just as Dao Lang Rowling and Western Dao Lang showed their magical powers, another Dao Lang appeared. The third Dao Lang said that he grew up in the real Dao Lang culture.

　　Video: "Dao Lang Out of the Desert" record Ai Erken sings "Dao Lang" in the bar.

　　Moderator A Qiu: This is the third Dao Lang. His name is Ai Erken. He was born in Yecheng, Kashgar, Xinjiang, and now he is a professional singer in Beijing. Ai Erken said that he was deeply influenced by Daolang culture since he was a child. As early as 2002, he released an album called "Dao Lang Out of the Desert". Some time ago, the company that released the album brought the record two years ago to the market for sale. I was involved in a romance of the Three Kingdoms in Dao Lang.

　　Image: Three Dao Lang’s cd cover pages.

　　Interview with Ai Erken

　　Ai Erken: Who is the true and false Dao Lang? It’s just a matter of commercial speculation. I said it doesn’t matter. I never called myself Dao Lang. I always used the name Ai Erken given to me by my father, but the album was called Dao Lang Out of the Desert. Now everyone has dragged me into it, and there’s nothing I can do. I hope everyone will really pay attention to our Daolang culture through this incident. For example, this Dao Lang Art Troupe came to Beijing to participate in the Channel 12 Folk Song Competition last year and won the gold medal. I asked everyone that no one knew about this matter, no one cared, and no one wanted to listen to the real Dao Lang music.

　　Moderator A Qiu: After talking about Dao Lang all night, what is the real Dao Lang music and Daolang culture? I checked the information for a long time, and finally I got a little understanding. Originally, the Yarkant River basin in the northwest edge of Taklimakan Desert in southern Xinjiang was called "Dao Lang" in ancient times, and Uighurs living in Dao Lang called themselves Uyghur Dolans. Uyghur Dolans has its own unique national culture, especially the traditional music and dance "Muqam, Dao Lang". Dao Lang Muqam, with a long history, won the gold medal in the "Western Folk Song Competition" of CCTV. However, the descendants of Muqam in Dao Lang have become increasingly rare. Next, let’s feel the folk song and dance gathering of Daolang people.

　　Image: Real Dao Lang Song and Dance.

　　Moderator A Qiu: In the dim light of his home, Uyghur Dolans is singing and dancing. Although I don’t understand what they are expressing, I think that for them, it may be happiness, emotion and life. The previous gold medal didn’t bring them any record contracts, and no one wrote books for them. I don’t know if Dao Lang has heard that there are so many stories around the word Dao Lang in the outside world.

　　Source: CCTV News Channel "Social Records"

Palm oil prices in some areas on March 11th.

At present, there are factories in Tianjin that offer 24-degree palm oil at 7,000 yuan/ton, a slight increase of 50 yuan/ton compared with yesterday, and another factory that offers 24-degree palm oil at 6,950 yuan/ton. The transaction is negotiable. 8 degrees 7400 yuan/ton, 14 degrees 7350 yuan/ton, 18 degrees 7250 yuan/ton.

　　The spot market of 24-degree palm oil in Rizhao, Shandong Province reported about 6900 yuan/ton, which was basically the same as yesterday. Some factories quoted 6950 yuan/ton, so the transaction can be negotiated, and the willingness to make a transaction is not strong.

　　24-degree palm oil in Zhangjiagang, Jiangsu Province, the market price is 6950 yuan/ton, up by 50 yuan/ton compared with yesterday; The turnover of 10-degree palm oil was 7,200 yuan/ton (negotiable), up by 50 yuan/ton compared with yesterday; 14-degree palm oil is 7050 yuan/ton, which is flat.

　　The price of 24-degree palm oil market in Wuhan, Hubei Province is 7000-7050 yuan/ton, which is basically stable. The transaction can be negotiated and the transaction is average. 28 degrees 6650-6700 yuan/ton, 10 degrees 7250 yuan/ton, the transaction can be slightly lower. Keep it steady.

　　The price of 24-degree palm oil in Guangzhou was around 6750 yuan/ton, which basically remained stable and the market negotiated. The market importer quoted 6800-6850 yuan/ton, and the transaction was average.

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Jietu Automobile Li Xiaojing： Building the world’s first ＂travel+＂ecology of automobiles and becoming the world’s first electric hybrid off-road brand.

Phoenix Auto News On August 31st, at the Chengdu Auto Show, the reporting team of Phoenix Auto had an in-depth exchange with Ms. Li Xiaojing, assistant general manager of the marketing center of Jietu Brand Division, and discussed several issues of Jietu brand that everyone was concerned about.

First of all, we all know that Jietu Automobile has done a good job in new media marketing. It can be said that the main engine factory has personally left the market, faced users directly, and gained traffic and recognition. We asked Ms. Li Xiaojing about this issue, and she said, "We don’t have any unique secrets. If Jietu only does one thing, it must be new media. In 2021, we chose new media. In 2022, we believed in new media. In 2023, we decided on new media. We have been on the road of new media. At present, we have 6000+ new media accounts, and 55% of our sales come from new media orders. We advocate learning from outstanding people, learning from people with results, and doing it with dealers. Dealers will also learn from each other. One of our distributors in Xinjiang took the initiative to learn from our other outstanding distributors last year. As far as I know, it only cost 1 million for travel and study. "

Talking about this, we find that in the ecological chain of Jietu, the relationship between dealers and OEMs is United and progressing together. Ms. Li Xiaojing also agreed that the dealers have a strong centripetal force for the OEM, and the OEM also has many means to help the dealers. "Modesty and studious, selfless, will always be the core competitiveness of Jietu."

Ms. Li Xiaojing continued to talk about "the more important role of new media is a platform to face users directly and listen to them. The goal that we have been striving for is to turn all user contacts into surprise points. For example, in live broadcast, we can directly understand their needs through interaction with users, and then provide users with products, services and experiences that exceed expectations. I also reach out to users through new media myself. When we really solve the problem for users and get recognition from users, you will feel that this is very worthwhile. "

When Jetway Shanhai L6 went on the market this month, Jetway had a resounding slogan, "Jeep in the United States, Land Rover in Britain and Jetway in China", and it was ambitious to become "the leader of off-road SUV in China". We interviewed Ms. Li Xiaojing about this issue. Where did Jetway’s confidence come from?

Ms. Li Xiaojing said, "Being the leader of off-road SUV in China is indeed the next goal of Jietu Automobile. In this regard, Jietu has confidence, ability and planning, and will definitely move forward towards this goal."

The bottom spirit comes from strength, and Jetway is the brand that knows how to travel best among car companies and who knows how to build cars best among travelers. After six years of deep cultivation, Jietu has built the only "Travel+"brand in the automobile industry from "0 to 1" and "from being excellent". It has the most powerful "Travel+"product lineup, covering the whole scene of family travel and cross-country travel, realizing both fuel and hybrid power to meet the needs of users’ global travel scenarios; And through good things, tide reform, rights and interests, and post stations, we will build the industry’s first "travel+"ecology. These have actually jumped out of the product itself, and Jietu is building travel as an ecological circle.

In terms of sales volume, Jietu has been firmly in the first camp of independent SUV brands. Since the beginning of this year, Jetway has won a breakthrough growth in the terminal market, with a cumulative sales volume of more than 316,000 vehicles from January to August, exceeding the annual sales volume in 2023. Among the mainstream brands with a monthly sales volume of 10,000 vehicles, Jetway is the first and only brand to surpass last year’s annual sales volume in eight months. Moreover, its travelers and Shanhai T2 form a "mixed double combination" to top the sales list of fuel and hybrid box markets respectively.

These have given Jietu a lot of confidence. "In the future, we will not only become the first in the domestic box market, but also build the first" travel+"ecology of global cars, become the first electric hybrid off-road brand in the world, and let the world fall in love with" Chinese off-road "."

From Ms. Li Xiaojing’s speech, we can really feel the confidence of Jetway. In fact, when I participated in Jetway activities, I also found that Jetway users have a very high recognition of Jetway cars, which can be seen from the interaction between brands and users in every activity, and the smiles and recognition on their faces can’t be disguised.

At the Chengdu Auto Show, there was a Shanhai L7 blasting Ares car on the Jietu booth, which just went through the blasting test. We also talked about why such a car should be brought to the booth.

Ms. Li Xiaojing said, "This Shanhai L7 blasting Ares car has just experienced the challenge of" flying slope blasting "in Beijing. It suffered 10 rounds of blasting in pure electric mode and fell from a 1.9-meter high slope. As a result, the body frame was intact, the door opened normally, and the battery pack did not leak, smoke or explode. We brought such a car to the booth so that everyone can see that Jetway will never compromise on safety. I also make a small announcement. Shanhai L7 is a large family of seven electric hybrid SUV products that can bring high performance, large space, more comfort and new experience to home users. It is expected to be listed in the middle and late September. "

In fact, from the development of Jietu in recent years, Jietu’s products are getting higher and higher, and the coverage is getting wider and wider. Just like the traveler’s car, it can accurately cover the needs and gain the recognition of users.

Finally, we also asked Ms. Li Xiaojing, Shanhai T1 is the key model of Jetway. Can it become an explosive car after it goes on sale at the end of the year?

Ms. Li Xiaojing is confident that it will definitely become an explosion. When talking about the reasons, she talked about the explosion gene of Shanhai T1, a new member of the champion family of square box, which can not only meet the needs of users for light off-road but also catch up with the traditional SUV. Its user base is clearly positioned, that is, those who yearn for travel, in short, those young people who want to enjoy the comfort of the city and are willing to have fun outdoors. Shanhai T1 is an urban SUV with off-road function, which can not only meet the urban personality, but also cope with outdoor traffic. It can run from Chengdu to Qinghai Lake (with a comprehensive battery life of 1400km) with one charge. It also has the qualification of trailer, which can tow motorcycles, yachts and RVs to travel, and can develop new ways of travel with young people. Therefore, Shanhai T1 has explosive potential.

After a short communication, I found that Jietu brand executives are well aware of brand building, have a deep understanding of products, and have a very harmonious relationship with dealers and users. I think such a brand is the brand that really takes the needs of consumers as the goal and works hard to build cars. We also expect Jietu to bring us more surprises in the future.

Bo Huang： Gorgeous Transformation from Ordinary to Excellent

In the Chinese film industry, when the actor Bo Huang is mentioned, many people will immediately associate him with his recognizable smiling face and infectious acting skills. Whether it is the funny role in Crazy Stone or the profound interpretation in many literary films, he has become a powerful film winner in the eyes of the audience. However, little known is that behind this glamorous appearance, there is a story of constant pursuit and struggle.

Early experience: an ordinary boy of all beings

Bo Huang was born in 1974, and his hometown is picturesque Qingdao. His parents live quietly in this intellectual family, and the ideal education and blueprint for the future seem to be somewhat incompatible with the future of Bo Huang. Although his parents had high hopes for his studies, young Bo Huang was always absent-minded in class until the notes of music awakened his passion. For him, the boring classroom can’t dispel his desire for the stage, and music has become a ray of brilliance in his life.

When he was in kindergarten, he won the first small award in his life for a nursery rhyme. With the New Year’s Day party in junior high school, he made a sensation with a song "Looking Back", and his love for music became more intense. Although he chose to stay in the karaoke bars in a deviant way, this "devious" hat laid the foundation for his later artistic career.

Exploration and struggle of career

After graduating from high school, Bo Huang didn’t choose to go to college, but devoted all his energy to music and joined a band called "Blue Sandstorm". At the best moment, they could even perform eleven performances a day. But just as his life seems to be about to usher in a gorgeous turn, fate has pushed him to the harsh reality.

From the soul of the orchestra to the lost transition period, Bo Huang gradually realized that the road to music was not the broad road he imagined. In order to pursue his dream, he decided to give up music and turn to acting. This choice brought a series of challenges. At the beginning of the performance, he encountered many doubts and difficulties. There is no film that can display its talents. Almost no one cares about Bo Huang in the circle, and the roles played are mostly insignificant small roles.

Struggling on the edge of the film industry until 2006, the opportunity of "Crazy Stone" appeared in front of him. As a low-cost, low-paid crew, many actors refused, but director Ning Hao took a fancy to him. Bo Huang’s hard work and dedication on the set can be called desperate. Besides, this role makes him a household name. As he said, when he crossed the dark tunnel and everyone was expecting disappointment, he made a shocking choice and eventually became a shining star.

Brilliant moment of career

As soon as Crazy Stone came out, Bo Huang ushered in the biggest turning point in his acting career. After that, his films such as Bullfighting and Killing Life were highly praised. Especially in Bullfighting, his role as a farmer deeply touched the audience. With this role, he also won many awards such as the Golden Horse Award for Best Actor, which inspired the whole Chinese film industry.

Bo Huang’s success is not accidental, but the result of hard work. He never stopped, honed his acting skills in his tepid career, and when the opportunity came, he proved his value with his strength. For those days when he lost his way in music, he seemed to cherish it.

Private life and life values

After becoming famous, Bo Huang was welcomed by actresses. However, he always cared about his beloved Xiao Ou, the ordinary girl who struggled together on his music path. In the face of fame and temptation, Bo Huang chose to stick to his original heart and be willing to protect the truth in the ordinary. He once said, "An ordinary wife is the treasure of my palm. If I abandon my spoiled wife after becoming famous, is that still a person?" This sentence not only reflects his emphasis on his family, but also expresses his life values.

Although he is in the noisy entertainment circle, Bo Huang always faces the scrutiny of public opinion and public with his extremely gentle attitude and inclusive and optimistic lifestyle, which makes him remain true and clear in the noisy environment.

External evaluation and social influence

Bo Huang’s evaluation was highly praised by the media and the public. In some interviews, he responded to the public’s praise for his efforts behind him with humorous words, and his experience inspired countless young people to pursue their dreams. The media once described his road to fame as "the harder he works, the luckier he is", which also made many people on the road of chasing dreams feel a lot.

Conclusion: Face the challenge of life bravely.

No matter in the initial stage of the difficult music career or in the ups and downs of the film industry, Bo Huang has demonstrated his perseverance and determination to pursue Excellence. He is not only a successful actor, but also a perfect family role. His story proves to us that a happy life is not smooth sailing, but to face every challenge bravely and embrace every ray of life. Through continuous efforts and pursuit, he set an example for contemporary people, encouraging successors to stick to their dreams, face every turning point bravely, and discover the beauty and hope in life. Bo Huang, once an "ugly duckling", has transformed into an attractive "swan" on the stage. This gorgeous transformation is also enlightening more dream catchers. Only by working hard can the colorful movement of life become more moving.

Editor in charge:

Revealed： Mazda EZ-6 car purchase price exposed, causing shock in the new energy car market

Recently, a Changan Mazda EZ-6 car purchase invoice has triggered heated discussions on the auto forum. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. Many people believe that as Changan Mazda’s first new energy product, this certain price is reasonable and competitive for a joint venture B-class car market that only provides range extension power. This adds a strong touch to Changan Mazda’s important step into the new energy market.

Let’s first verify the authenticity of this invoice. According to the pictures released, the invoice date of this car purchase invoice is August 16, which is more than a month earlier than the pre-sale time. This time difference is not surprising for car companies. Car companies usually have a complete time advancement process before a new car is launched, especially in joint venture car companies, decision-making requires the joint participation of both China and Japan. Therefore, it is understandable to agree on the price two months in advance. In addition, although the key code and other information on the invoice are coded, from the information of the invoice, the information of the invoicing party and the details such as the invoice seal of Changan Mazda Automobile Co., Ltd., can almost confirm the authenticity of this invoice. This also means that the price of 221,800 yuan shown in the invoice is likely to be the actual price of the EZ-6.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become the hottest sedan in the joint venture new energy field. From the perspective of vehicle design, the EZ-6 stands at the forefront of joint venture new energy design. It is the only model in the joint venture B-class sedan market that offers extended range power options, filling the gap in the joint venture new energy extended range products in the market. This uniqueness makes the EZ-6 quickly attract widespread attention both inside and outside the industry.

In terms of specifications, the product power of the EZ-6 should not be underestimated. In terms of body size, the length, width and height of the EZ-6 are 4921mm, 1890mm and 1485mm respectively, and the wheelbase is 2895mm. It adopts a frameless door and a hatchback design. Although it is more new energy, the through taillights and four round gun downlights on both sides still retain the classic design elements of Mazda.

In terms of power, the EZ-6 is available in both pure electric and extended range forms, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, depending on the capacity of the battery pack, the pure electric model can last between 480km and 600km, while the extended range vehicle can achieve a long battery life of more than 1300km with a single charge and a tank of fuel.

In terms of intelligent configuration, the EZ-6 is also leading the way. It is equipped with the Qualcomm Snapdragon third-generation 8155 chip, equipped with a 14.6-inch floating center control screen and a full LCD instrument cluster. In addition, there are high-tech configurations such as AR-HUD head-up display, 180-degree panoramic chassis, etc. Adaptive cruise control, lane keeping assistance, automatic parking and a rare Sony sound system of the same level, as well as 64-color ambient lights, zero-gravity seats, etc., further enhance the sense of technology and luxury of the whole vehicle.

In terms of product power and price, the price of 221,800 yuan is very competitive for the EZ-6. Compared with the same level of models, such as Tesla’s price is close to 300,000 yuan, and the price is also about 300,000. The starting price of the Volkswagen ID7 is 227,700 yuan. The pricing of the EZ-6 is undoubtedly very reasonable and very attractive. Especially its extended range version can greatly relieve users’ "battery life anxiety", which is also its unique market advantage.

Combined with Mazda’s past pricing strategy, it is expected that the final price of the EZ-6 may fall between 180,000 and 240,000. If the pre-sale period is matched with some preferential policies, such as car purchase subsidies and low-interest loans, it will undoubtedly bring huge pressure to the existing joint venture new energy model market.

According to the latest news, the EZ-6 will start pre-sale on September 28th and is scheduled to be officially launched at the end of October. As the pre-sale and launch date approaches, more details and official pricing will be revealed.

The upcoming launch of the Changan Mazda EZ-6 signals a strong competitor in the field of new energy. Can the EZ-6 make waves in the market and trigger a consumer car buying boom? Let’s wait and see. Readers are welcome to share their views and expectations for this car in the comment area.

FAW Toyota recalls Corolla and other models due to expanded Takata airbags

　　People’s Daily Online, Beijing, April 4. According to the website of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China, a few days ago, Tianjin FAW Toyota Motor Co., Ltd., Sichuan FAW Toyota Motor Co., Ltd. Changchun Fengyue Company, GAC Toyota Motor Co., Ltd., and Toyota Motor (China) Investment Co., Ltd. filed a recall plan with the General Administration of Quality Supervision, Inspection and Quarantine in accordance with the requirements of the "Regulations on the Administration of Recall of Defective Automobile Products" and the "Implementation Measures for the Regulations on the Administration of Recall of Defective Automobile Products". Due to the supply of parts, it was decided to expand the recall of some Vios, Corolla, Yaris, Lingzhi and imported Elfa vehicles in batches from May 23, 2018, totaling 313,712

　　The details are as follows:

　　(1) Since May 31, 2018, Tianjin FAW Toyota Motor Co., Ltd. has recalled some Corolla EX vehicles (parts: passenger seat air bags) produced between January 4, 2013 and December 31, 2013, with a quantity of 147,418 vehicles.

　　(2) Since June 30, 2018, Tianjin FAW Toyota Motor Co., Ltd. has recalled some Corolla vehicles (parts: passenger seat air bags) produced between January 4, 2013 and December 31, 2013, with a quantity of 106,045 vehicles.

　　(3) Since June 30, 2018, Tianjin FAW Toyota Motor Co., Ltd. has recalled some Vios vehicles (parts: passenger seat air bags) produced between January 9, 2013 and July 27, 2013, with a quantity of 1859 vehicles.

　　(4) Sichuan FAW Toyota Motor Co., Ltd. authorizes Sichuan FAW Toyota Motor Co., Ltd. Changchun Fengyue Company to recall some Corolla vehicles (parts: empty airbags in the passenger seat) produced between January 8, 2013 and July 10, 2013 from June 30, 2018, with a quantity of 39,196 vehicles;

　　(5) Since May 23, 2018, GAC Toyota Motor Co., Ltd. has recalled some Yaris vehicles (parts: passenger seat air bags) produced between January 4, 2013 and August 29, 2013, with a quantity of 10,482 vehicles.

　　(6) Since May 23, 2018, GAC Toyota Motor Co., Ltd. has recalled some Lingzhi vehicles (parts: empty driver’s seat airbags and empty passenger seat airbags) produced between December 26, 2015 and February 20, 2016, with a total of 13 vehicles.

　　(7) Since May 31, 2018, Toyota Motor (China) Investment Co., Ltd. has recalled some imported Elfa vehicles (parts: passenger seat air bags) produced between January 7, 2013 and December 24, 2014, with a quantity of 8699 vehicles.

　　It is reported that the air bags in the driver’s seat and passenger seat of the vehicles within the scope of this recall are equipped with ammonium nitrate gas generators produced by Takata Company without desiccant. When the air bag is deployed, the gas generator may be abnormally damaged, resulting in debris flying out, injuring the occupants of the vehicle, and posing a safety hazard. Tianjin FAW Toyota Motor Co., Ltd., Sichuan FAW Toyota Motor Co., Ltd. Changchun Fengyue Company, GAC Toyota Motor Co., Ltd., and Toyota Motor (China) Investment Co., Ltd. will replace the air bag parts involved for vehicles within the scope of the recall free of charge to eliminate safety hazards.

After eating so many years of oil, do you really choose cooking oil？

　　There are many types of edible oils on the market, and the frequent hype of various concept oils by merchants makes most people feel at a loss when purchasing edible oils. How to choose edible oils? First of all, it is necessary to understand the nutritional characteristics of several edible oils.

　　1. Rice oil

　　The older generation often says "rice oil sai ginseng soup". Only brown rice that has just been shelled can boil out this thick layer of rice oil. Most of the nutrients of brown rice are concentrated in the rice skin and rice embryo. The rice we eat grinds off this part, and the ground part is rice bran. Rice bran contains 64% of the nutrients of rice. Rice oil is an oil made from rice bran, also known as rice bran oil. 150 kilograms of rice can extract 1 liter of rice oil, which is called "gold" in oil.

　　2. Rapeseed oil

　　Rapeseed oil is generally dark yellow or brown. In terms of nutritional value, the digestion and absorption rate of rapeseed oil by the human body can be as high as 99%, and it has cholagogic function. However, rapeseed oil lacks essential fatty acids such as linoleic acid, and the fatty acids in it are unbalanced, so the nutritional value is lower than that of ordinary vegetable oils.

　　3. Sesame oil　　　

　　Sesame oil includes ordinary sesame oil and small grinding sesame oil, which are all oils made from sesame oil. The digestion and absorption rate of sesame oil is 98%. Regular consumption of sesame oil can regulate the penetration of capillaries, strengthen the oxygen absorption capacity of human tissues, improve blood circulation, promote gonad development, delay aging and maintain youth.

　　4. Sunflower oil

　　The refined sunflower oil is a bright and beautiful light yellow or cyan, with a fragrant smell and a pure taste. The human digestion rate of sunflower oil is 96.5%. It is rich in linoleic acid, which can significantly reduce cholesterol, prevent angiosclerosis and prevent coronary heart disease.

　　5. Peanut oil

　　Peanut oil is a kind of edible oil that is relatively easy to digest. Regular consumption of peanut oil can prevent skin wrinkling and aging, protect blood vessel walls, prevent thrombosis, and help prevent arteriosclerosis and coronary heart disease. Choline in peanut oil can also improve the memory of the human brain and delay the decline of brain function.

　　In addition to the conventional look at the logo, packaging and nutritional value of edible oil, you can also choose by color. So, is the lighter the color of the oil, the higher the purity, and the darker the color, the more impurities? In fact, the factors that affect the color mainly include two aspects. One is the different raw materials, and the other is the different processing technology. The color of the oil obtained from different raw materials is different. For example, the color of sesame oil will be darker than that of peanut oil, and the color of peanut oil will be darker than that of soybean oil. There is basically no big difference in the color of the same variety and grade of oil. If this barrel is obviously darker than that one, there may be a problem with the product.

　　All kinds of edible oil sources, such as peanuts, soybeans, rice and other crops, their own colors are different, so the color of refined vegetable oils will also change accordingly. For the question of whether the color depth is related to impurities, it cannot be compared among different oils.

　　For the same edible oil, the impurity content will be significantly different between large factory refining and small workshop pressing. The refined oil has less impurities and appears bright in color, while the oil produced by the original pressing will appear cloudy. Therefore, experts suggest that when choosing edible oils, the public can compare them between the same varieties. The lighter and brighter the color of the oil, it proves that you bought the right one.

　　But in the rich family of edible oils, there is a "maverick" oil, which is the darker the color, the better the quality. Rice oil is refined from rice, and the rich oryzine is a kind of strong antioxidant. This also makes rice oil more dark in color than its own plant color.

　　The viscosity, taste, fumes point, nutrition and other indicators of rice oil are all balanced to a good state. Its low melting point and low viscosity reduce the adsorption of oil by food, thus helping to reduce the absorption of oil by the human body, and it is also convenient to clean the kitchen. It is worth mentioning that the smoke point of rice oil is more than 200 degrees, and there is very little fumes generated when cooking, which is very suitable for frying and cooking.

　　Stir-fry with rice oil is fragrant, not greasy, and has a good taste. Add a spoonful of rice oil to it when cooking, and the rice will taste better.

　　For more exciting content, please pay attention to the "Zero Distance" column broadcast on Jiangsu City Channel at 18:20 tonight, Cable TV Nanjing Channel 27.

　　(Source: Jiangsu City Channel/Wang Huasu, Editor/Guozheng)

Meizu 21 series flagship smartphone officially released, priced at 3,399 yuan

　　On November 30, 2023, Xingji Meizu Group successfully held the "2023 Meizu Autumn Unbounded Ecological Conference" in Wuhan, officially releasing the Meizu 21 flagship smartphone. The Meizu 21 flagship phone has three versions, of which the 8GB + 256GB version is priced at 3399 yuan, the 12GB + 256GB version is priced at 3699 yuan, and the 12GB + 512GB is priced at 3999 yuan.

　　The Meizu 21 flagship smartphone has the industry’s first 1.74mm ultra-narrow four-class polar edge, the industry’s only pure white panel, Aicy smart ring and other stunning designs, and is equipped with the latest Flyme 10.5 system. It uses its own halo to cast the "white moonlight" in Meizu’s heart, bringing everyone’s "dream machine" into reality.

　　Yijing presents, narrowing out of the new horizon of aesthetics

　　Meizu 21 adopts a new and upgraded unbounded aesthetic design 2.0, innovatively creating "unbounded balance", just to make the most balanced Meizu mobile phone. Meizu 21 adopts Samsung’s 6.55-inch extremely narrow four-equilateral straight screen, with a 1.74mm extremely narrow border, challenging the world’s narrowest physical four-equilateral Samsung flagship straight screen, creating extraordinary beauty with symmetrical balance, bringing users an unprecedented new visual experience. On this basis, Meizu 21 also has the industry’s only pure white panel design, with a unique ultimate aesthetic, to create "Meizu’s most beautiful straight screen king".

　　Meizu also officially announced that all future white-panel mobile phones will be permanently named "Meizu White".

　　Meizu has never compromised on aesthetics, and the details show exquisite skills. The Meizu 21 antenna belt and the camera are in a symmetrical position in the center, showing the beauty of harmony; the star array rear camera is arranged in gold, and the visual spacing is more comfortable; the extreme 1.69mm convex height design shows the detail quality with the mirror ring process; the 50:50 body balance design, with the excellent feel brought by the 198g/7.9mm light and thin body, realizes the enjoyment of getting started, allowing users to experience freely and play with their fingertips.

　　In the back cover design, Meizu 21 innovatively upgraded the ring flash, creating an Aicy smart ring, turning the intelligent AI assistant into an Aicy smart ring to accompany the user, which is also the origin of the "unique aura" of the press conference Slogan.

　　The Aicy Smart Ring has a multi-scene interactive ring light system. Whether it is notification, incoming call, charging, volume adjustment, game and other scenes, the Aicy Smart Ring can show the meticulous attention of the Aicy Smart Assistant to the user through colorful changes with temperature. At the same time, as a hardware extension of the Aicy Smart Assistant, it is not only a carrier of emotional value, but also an emotional link between the mobile phone and life.

　　In terms of color scheme, Meizu 21 has four color schemes: Dare to be the extraordinary Unbounded Black, the consistent Meizu White, the smart purple that highlights the style and the sharp blue that sweeps the trend. Each color is in tribute to classics and chasing fashion trends, exploring the unique side of Unbounded Aesthetics.

　　The new flagship computing power center creates a new level of performance experience

　　In terms of performance, the Meizu 21 is equipped with the third-generation Snapdragon 8 computing power center. The new generation of Snapdragon flagship processor combines high performance and low power consumption, creating a new height of Meizu flagship performance and experience. With a combination of up to 12GB RAM + 512GB ROM super flash memory, whether it is daily use or heavy gaming, the Meizu 21 can bring users a smoother and more enjoyable playing experience.　

　　In addition, the Meizu 21 is also equipped with a large area of heat dissipation system, with a total heat dissipation area of 37345mm 2 and a 4045mm 2 VC liquid cooling plate, which dissipates heat faster and more efficiently. With the "Ice World" cooling technology, the game can be played more freely.

　　The Meizu 21 is also equipped with an AMOLED color screen that supports a refresh rate of up to 120Hz. It uses Samsung’s flagship luminous material, with a peak brightness of 1800nit. While the brightness is greatly improved, the power consumption is further reduced. At the same time, Samsung diamonds arrange pixels to make the picture clear and sharp, and the colors are delicate and natural.

　　In terms of interaction, Meizu 21 adopts a new upgraded interactive experience Iron Triangle, which makes the mobile phone enter a new height of "difficult to return once used". Meizu 21 is equipped with mEngine Ultra flagship horizontal linear motor, with Meizu’s self-developed full-link vibration sensing solution, customized 500 + vibration experiences for the system, so that the touch enjoyment can be taken to the next level. At the same time, based on Qualcomm’s new generation ultrasonic fingerprint solution, the newly upgraded Ultrasonic mTouch 2.0 can achieve 0.075s fast unlocking, surpassing the security guarantee of traditional fingerprints and facial recognition, with more accurate recognition and faster unlocking.

　　In addition to the performance hardware, Meizu 21’s imaging system has also been greatly upgraded. Meizu 21 is equipped with the latest true 200 million instantaneous flagship imaging system, and works with Samsung to jointly optimize the star flow imaging algorithm, support P3 full-link color, adopt the new intelligent ISO Pro technology and multi-focal non-destructive zoom technology, and have a colorful portrait mode to create a wonderful "billion" level image new experience. In addition, 32MP ultra-clear front camera with a new AI portrait rejuvenation algorithm makes the magnificent selfie beautiful.

　　In terms of audio and video, the Meizu 21 uses master-level dual-super-linear speakers, coupled with ultra-dynamic speaker technology, through a new generation of full powder filling process and Meizu acoustic tuning, the Meizu 21 sound quality has been fully upgraded, and it has also become the first mobile phone to pass the QQ Music "Premium Certification" panoramic sound playback. Whether playing games or watching movies, the Meizu 21 can bring users an immersive listening experience.

　　In terms of battery life, the Meizu 21 has a combination of 80W Super mCharge super fast charging and 65W PD fast charging, which is compatible with the industry’s general fast charging protocol, high-speed replenishment, one step faster, and a 4800 mAh large battery, making battery life anxiety disappear. In addition, with the blessing of OneMind smart engine, the Meizu 21 can learn according to user usage habits, and based on dynamic classification memory recovery, MRG multi-track energy efficiency FM function, to ensure smooth use, and intelligently optimize the performance scheduling of the whole machine to achieve optimal performance and power consumption.

　　Connect all things and build a new ecology of "multi-integration"

　　Excellent hardware is for a better experience, Meizu 21 also ushered in a leap-forward upgrade in the system, with Fyme 10.5 as the core, to build a new ecosystem of multi-end point interconnection, through the integration with cars and MYVU, to provide users with a new mobile Internet experience.

　　In addition, on the new AI intelligent track, Meizu Fyme will also support Flyme AI large model intelligence engine, through more intelligent interaction patterns and information communication forms, to bring users a more understanding of Aicy intelligent assistant.　　

　　The new Aicy intelligent assistant has a vast knowledge base, which can be called a question-and-answer encyclopedia. Aicy can reason and summarize corresponding answers to various questions in natural science, life knowledge, health knowledge, emotional Q & A. Not only that, Aicy can also help users write, draw, plan travel schedules, act as an on-call personal assistant, and solve various problems in work/life efficiently.

　　Relying on the capabilities of Flyme AI’s large model, Meizu 21’s gallery has been upgraded with a number of heavy and practical functions such as AI search, picture expansion, magic elimination, and AI photos. For example, AI photos, users only need to upload a selfie, and in seconds, AI can generate a photo collection exclusive to you; while AI search allows users to search no longer limited to some common things classified names, but also add descriptions of colors, actions, scenes, and atmospheres, making search more accurate.

　　In terms of connectivity with smart cars, Meizu 21 has also upgraded the connection stability with the Flyme Auto smart cockpit operating system, providing users with a smoother and more boundless mobile travel experience.

　　When the mobile phone and the vehicle are connected, the mobile phone applications, application notifications and other content seamlessly flow to the large screen in the car, which is automatically erased after leaving the car, and always protects the privacy data. In addition, the applications and plug-ins in the mobile phone seamlessly flow to the large screen in the car, without installation, circulation and no traffic, creating a visible, audible and touchable exclusive experience.

　　In addition, Meizu 21 can also achieve non-sensory interconnection through Flyme Link and the newly released MYVU AR smart glasses, using mobile phone computing power to empower AR smart glasses, so that the content of the mobile phone expands from the fingertips to the eyes, giving users enjoy the integration experience of multi-end point device unbounded flow.

　　On December 5th, Meizu 21 will be sold online and offline for the first time in all channels. From now on, you can go to Meizu Mall, Meizu offline retail stores, JD.com, Tmall, Douyin, Kuaishou, and Pinduoduo to book. Participate in the reservation and enjoy 12 periods of interest-free and limited mobile power.

　　Along with the Meizu 21 flagship smartphone, many new products of Meizu’s trendy brand PANDAER were also unveiled at the conference, including the new theme of Meizu 21 PANDAER magnetic antibacterial anti-drop shell and Meizu 21 PANDAER dust-free second sticker tempered film to provide anti-bacterial and safe protection for Meizu 21; PANDAER35W has its own line mobile power supply, which adopts the integrated design of wire machine, making travel lighter and longer lasting; PANDAER noise-canceling headphones 1s and PANDAER game headphones were also officially released, with low latency and high value, bringing users a new and upgraded better connection experience; the PANDAER MOD mechanical keyboard with new design and technology and the platinum unicorn super-haptic keycap with a new theme were also unveiled at the conference, and the super-haptic keycap was turned on synchronously on November 30 Limited crowdfunding. Tide cool partner, fashion player, PANDAER is only for high face and good quality.

Questioning M7： the familiar ＂lone brave＂

In the description of People, Eason Chan’s "lone brave" has reached the point of being everywhere, everywhere, and singing without children, whether boys or girls, south or north, big cities or small counties.

In my eyes, after a press conference, the M7 in the car industry is more like a well-known lone ranger. On the one hand, before the press conference of the car industry, two online car drivers listened to Huawei, and "Yu Dazui" and "Wen Jie" became the switches that could suddenly open the drivers’ boxes, which really shocked me. On the other hand, in the middle of the listing conference, Yu Dazui mentioned many words such as "best", "top class", "beyond" and "none", and his image has already popped up on the screen.

As a matter of fact, the biggest controversy on the Internet is the statement that "the M7 can surpass a million-class luxury car". Although everyone knows that Yu Dazui boasted too much, he still chose to cross the Guangdong-Hong Kong green code, 24-hour nucleic acid negative, travel card, epidemic prevention and health commitment letter and other multiple inspections, and couldn’t wait to go to Shenzhen Bay Sports Center to see the true face of the M7.

As always, after two and a half hours’ release of new mobile phone products, introduction of smart home and sports health products, mobile travel came on stage with a grand finale and overwhelming applause. Presumably, many people, like me, want to find out these questions, "What is the upgrade of M7 compared with M5?" "Where is the M7 luxury car?" "What is its greatest advantage over competing products?"

As early as the end of last month, I took the first question and the second question to participate in the static tasting of the world M7. It is not difficult to find that obvious family characteristics can be found in the world M7. For example, the middle net in front and the diversion ports on both sides have exactly the same shape, and at the same time, AITO’s highly recognizable eagle-wing taillights have also been passed down.

However, when it comes to minor upgrades, the interior decoration is the most obvious, that is, the crystal gear handle with more texture is replaced. Secondly, the opening mode of the cover plate of the water cup holder with the most spit on the M5 is more reasonable, and the number of wireless charging plates has also changed from one to two. Finally, a hollowed-out design was made at the bottom of the center console, which is convenient for ladies to put handbags and media people to put shooting equipment without occupying seat space.

Although these humanized improvements make Huawei look like a "willing son to teach", Huawei’s idea is to focus on the 0-gravity seat on the right rear side of the second row and the upgrade of the HarmonyOS car system when it comes to real upgrade and luxury.

First of all, the zero gravity seat was developed by Huawei engineers. Through a series of experiments, it was found that when the human body is at an angle of 113, the body will be in the most comfortable "zero gravity" state, which can evenly distribute the weight of the human body to the legs, hips and waist. At the press conference, Yu Chengdong also said that after leveling, the zero gravity seat of M7 can make the highest point of the passenger’s heart and legs on the same level, thus minimizing the pressure of blood supply to the heart and making people really "lie flat".

At the scene, Yu Dazui even moved out of his own Maibakh for comparison. To be fair, when I personally experience the zero gravity seat, two scenes emerge in my mind, namely, lying under extreme fatigue and lying under extreme leisure. The former middle-aged men will have a sense of picture, and their habit of staying in the car for a while when they get home from work is commonplace. However, lying on the zero gravity seat, emptying the mind that is racing against time with one key will surely yield a sense of contentment of "being in the cage for a long time and getting back to nature" The latter is suitable for some minimalist campers, who advocate direct and in-depth interaction between man and nature during the day, and just lie flat on a zero-gravity chair at night and enjoy the leisure at this moment quietly.

All in all, the zero gravity seat can be regarded as a bright spot of the product, but to say that the real upgrade of the M7 in the world is obviously a smart cockpit.

Everyone who has experienced M5 knows how slippery the HarmonyOS intelligent cockpit is. In Yu Chengdong’s mouth, M7 has been directly upgraded to "the best intelligent cockpit in the world, without one". For example, with its new super desktop function, the mobile phone can reach the car directly, which means that the car owner can use the big screen of the car to operate the mobile phone application. Before getting on the bus, the car owner can synchronize the address shared by WeChat to the car, edit the WeChat document and call the car camera to shoot the mobile phone Vlog.

Moreover, the A7 released by AITO today is equipped with the car map service Petal Maps. Compared with other navigation services on the market, its product logic is more meticulous. Petal Maps is based on ergonomics and has a series of humanized safety designs such as dark mode, air conditioning linkage, multi-screen interaction, intelligent voice interaction and intelligent split screen.

To prove its strength, Yu Chengdong described it as "no one can do it". Moreover, in order to further show the smoothness of the car, the M7 also brought Tesla Model Y for comparison, and gave data such as map control increased by 242%, voice interaction increased by 104%, vehicle operation increased by 87%, and application startup increased by 45%.

Although at the press conference that day, BBA and Tesla were always the friends in PPT who compared with M7, the media still tacitly compared them with Li ONE, which returned to the last question-"What is its greatest advantage in comparing competing products?"

I briefly reviewed the press conference of Li ONE in May last year. Compared with Yu Chengdong, Li Xiang liked to use the word "first". At that time, he was still a little shy, and the frequency of using the word "most" was not so high. Li Xiang, who claimed to be a perverted product manager, knew how to successfully make a group of straight men reach an intracranial climax around family needs. To sum up, Li ONE after the change was more durable, waist-protected and motivated. Later, he also went to Versailles Road in Weibo, "… Judging from the current monthly sales of over 10,000 yuan, it is not an exaggeration to label the explosion.

Compared with Li ONE’s outspoken targeting at daddy, the positioning of M7 in the world has a hint of IKEA’s suitability for business. For example, the zero-gravity chair mentioned earlier was specially named with a new word-"new commercialism" at the press conference, which is what I am particularly puzzled about.

From the pricing point of view, the price of the M7 is 319,800-379,800 yuan, which has a little price advantage compared with the ideal unified retail price of 349,800 yuan, but the difference of more than 300,000 pieces is not the most important point for families to buy cars. From the rigid requirements of families for space, the M7 has a wheelbase of 2820mm and a length, width and height of 5020/1945/1775 mm. The obvious limitation is the cramped passenger space and trunk space in the third row. From my own experience, the third rule out the small details such as adjustable angle and cup holder, and the feeling of sitting on it is still like a small bench, which is quite different from the experience of the third row in Li ONE.

In addition, even though the staff of Huawei said that the L2-level assisted driving function was enough, in the final analysis, compared with the most advanced urban navigation assisted driving function implemented on the version of Beiqi Polar Fox α S HI, the "Chinese content" of the world M7 was a little regrettable.

However, in fact, some of the problems discussed above have happened to M5, but when we finally opened its sales list, we all had to admit or underestimate the advantages of Huawei’s terminal sales channels. The sales volume of more than 7,000 units in June is not enough to support its ambition. Sources estimate that the sales volume in July is likely to exceed 10,000.

Admittedly, this is still a long way from Yu Chengdong’s initial "wild talk" of selling 300,000 vehicles a year, but it is quite different from the panic about cash flow at the beginning of the year because the terminal business was cut by half year-on-year. Now, if Huawei can subvert the reform of domestic automobile channels through this brand-new car sales model, it is believed that it will attract many manufacturers to reconsider their cooperation with Huawei.

By the way, many people know that there are more than 600 experience centers (which will be expanded to more than 1000 by the end of the year) and 122 user centers in the country, covering the first, second and third tier cities, but this is only the A side of Huawei’s wide channels. As everyone knows, the B side of Huawei’s entire sales and circulation model has been ignored. Before selling cars, Huawei adopted a sell-through sales circulation management model for each dealership. The process of this model is manufacturer-general generation-generation-terminal retailer. It is worth mentioning that Huawei will distribute goods and goods according to the sales environment and user groups of the store. Under the organizational structure of local branches, the implementation efficiency is very high and the profits of channel providers are also considerable.

Yu Chengdong once unabashedly claimed that the team he took was the most combative team, and none of them, mainly relying on Huawei’s strong execution and high efficiency in selling mobile phones. Moreover, since the mobile phone business began to decline sharply, Huawei terminals began to expand various smart terminal products in the whole ecological chain to attract customers.

Therefore, technology empowerment and powerful channels are Huawei’s strong chips and advantages in the automotive field, especially the advantages of terminal sales channels, which will become Huawei’s most proud assets in the future.

summarize

All along, I have recognized a point that Huawei will definitely participate in the whole vehicle manufacturing process as the main force of the national team in the future, and its ambition is not just to be Bosch of China.

But at the same time, I have to admit that there are differences in this view within Huawei, so the smartest thing to do at this stage is to blur its position in the automobile industry. On the one hand, it is a supplier, on the other hand, it is involved in vehicle manufacturing.

In 2019, Ren Zhengfei declared that the newly established "Car BU" had no profit pressure within six years. Many people mistakenly believe that until 2025, Huawei’s smart car business can be trial and error, which means that Huawei can constantly adjust its relationship with the OEM.

Indeed, according to Huawei’s previous ability summarized as "1+5+N" on the vehicle ICT, the current cooperation with Polar Fox is based on the "1" architecture scheme, but the monthly sales volume of Polar Fox is hovering in three digits this year, which is a bit far from the target of 12,000 vehicles in the whole year. After that, there is Aouita. At present, the sales prospect is unknown, but for Huawei, the sales volume in Aouita represents the success or failure of its first stage as an intelligent full-stack supplier without making cars.

It’s only the cooperation from Polar Fox to Chang ‘an that Huawei has developed a new way to appear on the "CHN" platform with a role between technical cooperation and suppliers. After that, perhaps Huawei will have new attempts and new role changes, but the problem is that under the premise of huge deficit in Huawei’s mobile phone core business, this technology that spends a lot of manpower and material resources will not form a scale. Will the boss of that year seriously fulfill the agreement made three years ago? On the contrary, the "Huawei Smart Choice" mode of cooperation with Celeste will continue to deepen. At the same time, Huawei can control the whole process of automobile R&D, production, sales and service step by step, and next year is the key node for Huawei not to build a car for three years. It is self-evident which branch road Huawei will eventually take.

In the eyes of many people, Yu Dazui is a proper car-making faction within Huawei. Two days after M7 went public, he attacked the fuel car without any cover: he suggested that pure fuel cars should be eliminated as soon as possible. Although this kind of Li Bin-style nonsense speech is quite criticized, it also shows the urgency of completing the energy conversion as soon as possible. This transformation needs to be carried out step by step, and it needs to be fueled.

Let me also make a bold guess-Huawei will definitely launch its own brand in the next three years. At that time, the opponent of its first car will not only be BBA, but a new car-making force led by Tesla and Apple. At that time, you can see that China will be the main driver, and it will be a pure electric vehicle equipped with self-developed auxiliary driving function and HarmonyOS cockpit …

As for the M7, it’s okay to stand alone beside the Chrysanthemum brand pure tram!

Wen Meng jun Tao

The picture comes from the network.