Write in front:
Although the rise of domestic brand SUV in recent years has also promoted the development of the whole China brand, it is undeniable that after the joint venture brand launched the SUV market, the China brand was greatly threatened, which can be seen from the trend of the proportion of models in the SUV sales list. Through the analysis of SUV market, we can easily find that the main battlefield of China brand is below 150,000 yuan, but the SUV market with 150,000 yuan or even more than 200,000 yuan is still occupied by joint venture brands. For example, Tiguan L, Haoying, RAV4, Qijun and other products are still the vanguard in the 200,000-yuan market.
Is there any product that China brand SUV can get in the market of 150,000 yuan or even 200,000 yuan? Is there a China car that can impact the joint venture brand SUV market? It is difficult for us to find such a China brand SUV that can compete with the market at the same level or seize the share of joint venture brands, but with the appearance of L, this situation is likely to bring new changes.
Xingyue L is listed, and the price is even more surprising.
L is an SUV model that was born and paid attention to super height. From its earliest appearance to the launch of Shanghai International Auto Show, Xingyue L has its own aura wherever it goes. Not only that, it has also become a new car with the highest attention of unlisted new cars. Netizens frequently watch the Star Yue L on the Internet, and they can also see the charm of the Star Yue L. The voice of this car is getting higher and higher.
Under the persistent voice, the long-awaited Xingyue L of netizens and users finally ushered in the listing. On July 20th, 2021, the brand-new SUV Xingyue L was officially launched in Hangzhou, the automobile base camp. This time, the new car launched two power combinations, totaling six models, and the official price range of the new car was 137,200-185,200 yuan. Not only that, Xingyue L also brought multiple car purchase policies including rejuvenation gift, financial gift, flow gift, maintenance gift, and gift box quality enjoyment gift.
As soon as the price came out, the voice of the new car conference kept on, and the author was directly shocked by such a price. You know, as a car like Xingyue L, the starting price of 137,200 yuan is absolutely delicious, while the top price of less than 190,000 yuan is even equal to the beggar version of the compact joint venture SUV. The sincerity of price and the absolute advantage of product strength make the author call: this will be another new car on the SUV hot-selling list.
Li Shufu, the head of the platform, Xingyue L stands for the brand flagship.
Not only that, but also a mysterious figure was seen at the launch conference of the new car: Li Shufu, the head of the car. As we all know, at all kinds of major events of the automobile group, especially at the launch conference of new cars, we hardly see the figure of Li Shufu, the head of the automobile group, but this time he is uncharacteristically present at the new car launch conference of Xingyue L, which is somewhat unexpected.
In his speech at the new car launch conference, Li Shufu also revealed the reason why he appeared at the listing meeting of Xingyue L: Xingyue L is a unique new car, a model that connects the past with the future and the latest flagship SUV of the brand. Li Shufu, who has not appeared in front of the new car or even the press conference for a long time, is a platform for Xingyue L, which is somewhat puzzling. The speech was short, the tone was ordinary, and Li Shufu, who was dressed in casual clothes, gave a brief account of his mental journey by telling stories. Until the "good luck all the way, forever" turn, the back that disappeared on the stage made the author see the bright future of the car.
Walking all the way to the venue in the Asian Games venue of Hangzhou Olympic Sports Center, the new car of Xingyue L greeted us all the way, which made us see something different. The strategy of "parent brand’s high-end" is quite different from other independent brands’ impact on the high-end. The automobile’s brand-new high-end brands are all bypassed by parent brand, but this time, they directly gave their products high-end on "parent brand", launched a brand-new Star Yue L, and directly competed with mainstream joint venture vehicles for their equivalent values.
Although there are high-end brands like Krypton at present, compared with itself, it has different significance to Li Shufu, the head of the company. In my opinion, as far as personal feelings are concerned, the success and weight of ""is the original intention of Li Shufu to build a car. I think this should also be the reason why Li Shufu chose to cross the L platform for the brand-new model at this time.
High-end, not high-end price, but high-end products. Provide high-end products at affordable prices and declare war on joint venture brands. The significance of the "Star Series" product itself is to drive the overall value of the brand, to ordinary people, to afford higher-end products at more appropriate prices, and to the whole China brand, it is the strength embodiment of declaring war with the joint venture brand.
The space advantage of Xingyue L far exceeds the same level.
Back to L, the flagship product itself, Xingyue L is superior among domestic products with the same price and value. Xingyue L itself is defined as a compact SUV, but it has more advantages than the space of a compact SUV of the same level. The length, width and height of the new car are 4770*1895*1689mm, and the wheelbase is 2845mm, which is close to the size level of a medium-sized SUV.
It is worth mentioning that the Xingyue L is still a big five-seat layout. You know, in the current domestic SUV market, there are not a few seven-seat SUVs, but from the actual use and experience, even at the level of medium-sized or even medium-sized SUVs, the overall experience of the seven-seat layout is still not satisfactory. Compared with 5 seats, the third row of 7 seats can only be used in an emergency, and long-distance use will be very tasteless. The layout of the big five seats, coupled with the overall design of acoustic materials, sound insulation materials and NVH of Xingyue L, make the cockpit more spacious and comfortable.
The appearance and interior design can be said that radish and vegetables have their own tastes. We won’t go into details here, but it doesn’t mean that Xingyue L is a bright spot in internal and external design. However, the price of 140,000-180,000 makes Xingyue L reach the level and value of the joint venture brand of 300,000.
Smarter, safer, and the advantage of leapfrog L.
For example, the new car is equipped with the Galaxy OS system for the first time, which adopts the Qualcomm Snapdragon 8155 chip with the strongest vehicle specification, and can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD. As the intelligent cockpit with the largest "screen ratio", the author experienced this function at the scene of the new car launch. On the co-pilot, we can easily catch up with dramas, movies and variety shows. This design not only appeals to young users, but also appeals to children’s likes. It is estimated that no child will refuse to drive long distances.
At the launch of the new car, we saw the powerful function of Xingyue L to simulate the sounds and sounds from the short words of real people and copy them to the voice of personal tailor. I believe it belongs only to your voice function, and no one will refuse it. In addition, it opens up the ecology with Internet partners such as WeChat and Tik Tok, and realizes the functions of online WeChat and Tik Tok. The 5G-AVP intelligent unmanned parking system is also absolutely practical, which also reflects the advantages of Xingyue L in intelligence.
It is also worth mentioning that consumers are most concerned about: car safety. Affected by mergers and acquisitions, the safety concept of "zero casualties" has been carried forward in the brand. Xingyue L appears under the top safety pedigree of CMA Super Matrix in the world. It can be said that Xingyue L is a China safety car armed from head to toe. For example, it is equipped with EMA emergency steering assistance system, and the elk test has passed 79 km/h. In addition, the HWA Expressway assists driving, which can help you drive safely to the greatest extent.
High-strength steel in the car body accounts for 78.94%, the roof pressure resistance is 5.2 times, and it exceeds the highest standard in the industry by 30% …………………………………………………………………………………………………………………
It has the largest number of 24 sensing originals, 26 active safety configurations, 360-degree full detection without dead angle, 540-degree transparent chassis, patented battery tray design, front grille collapse, aluminum alloy anti-collision beam, anti-whipping safety seat, etc … How many cars can you find out from head to toe, even if you put aside the price of 140,000-180,000 yuan and put it at a level above 300,000 yuan?
Power far exceeds the same level, in one word: fragrance.
Having said that, let’s talk about the performance of Xingyue L in power. As a brand-new model from CMA super matrix, Xingyue L can be said to have a "good foundation". The new car comes standard with the Drive-E series 2.0TD engine, in which the high-power version has a maximum power of 175kW, a maximum horsepower of 238Ps and a maximum torque of 350 N m..
In terms of transmission, it is matched with Aisin 8AT gearbox, which is characterized by high reliability and smooth shifting. In addition, the high-power version of the car is also equipped with the sixth-generation electro-hydraulic four-wheel drive system launched by Borgwarner in China, which makes its 100-kilometer acceleration reach 7.7 seconds and its 100-kilometer braking reach 37.37 meters, which is comparable to luxury cars.
Even the low-power version has excellent power performance. The low-power version has a maximum power of 160kW, a maximum horsepower of 218Ps and a maximum torque of 325N.m. In terms of transmission, it is matched with a 7-speed wet dual-clutch gearbox. The biggest feature of this set of power is better power acceleration and better fuel economy. The front McPherson independent suspension and the rear multi-link independent suspension of Xingyue L also ensure its driving comfort to the greatest extent.
Write at the end:
For me, Xingyue L is not only a new product, but also a new starting point, a transformation and sublimation of the brand. It is not difficult to understand that Li Shufu, the head of the company, stands at Xingyue L. From the perspective of product strength and positioning, Xingyue L is undoubtedly a new car that directly targets joint venture brands such as CR-V, Tiguan L, Haoying, RAV4 and Qijun, and it also has such strength.
At the scene of the new car launch, we also saw the China Star composed of Xingyue L, Xingyue S and Xingrui, which represent the highest level of car-making in China, and also let us have a deeper understanding of the brand CMA high-end series. China Star, the strongest lineup of China’s flagship, also shows us the real strength of the China brand to compete with the joint venture brand.
Leapfrog space, leapfrog luxury, leapfrog intelligence and safety, leapfrog motivation and such sincere price make the author have to expect that there will be another new player on the SUV hot-selling list in the future.
