Comments on the management of Demax’s board of directors in the first half of 2023

() The business review of the Board of Directors in the first half of 2023 is as follows:

  I. Main businesses of the Company during the reporting period

1, the development of the industry

The company’s industry is automobile parts and accessories manufacturing (C3660), which is greatly influenced by the automobile industry.

(1) Automobile production and sales maintain development resilience.

After the impact of the switch of promotion policies and the fluctuation of market prices in the first quarter, the domestic automobile market was driven by the central and local policies to promote consumption, the announcement on issues related to the implementation of the national six emission standards for automobiles, automobile marketing activities in many places, and the launch of a large number of new models by automobile companies. The semi-annual node impulse of superimposed automobile companies was relatively low compared with the same period in April and May of last year, and the market demand gradually recovered. In the first half of 2023, domestic automobile production and sales achieved a high growth. According to the statistics of China Automobile Industry Association, in the first half of 2023, domestic automobile production and sales totaled 13.248 million and 13.239 million, up 9.3% and 9.8% respectively.

Xu Haidong, deputy chief engineer of China Association of Automobile Manufacturers, said: "However, we should also see that the current external environment is still complicated, some structural problems are still outstanding, consumer demand is still insufficient, industry operation is still under great pressure, and there are still many challenges in business operation. It is necessary to maintain the stability and predictability of policies and help the industry run smoothly."

(2) China automobile industry has made new achievements, and opportunities and challenges coexist.

With the development of China market, China automobile industry has made continuous breakthroughs and made some achievements, but some difficulties, shortcomings and challenges have also been exposed in the development process. On the one hand, under the background of electrification, intelligence and digitalization, although the traditional competitive advantages of joint venture car companies still exist, their shortcomings are increasingly exposed, such as slow upgrading and low configuration compared with domestic car companies. According to the statistics of the Association, in the first half of 2023, the sales volume of some joint venture car companies in Chinese mainland declined collectively, while domestic independent brands rose rapidly, accounting for half of the country’s total. According to the list of Fortune Global 500 in 2023, according to the turnover, 24 car companies in the world were on the list, including 7 in China. According to the statistics of China Association of Automobile Manufacturers, the domestic vehicle exports reached 2.14 million, up 75.7% year-on-year. New energy vehicles exported 534,000 vehicles, up 1.6 times year-on-year. Japan Automobile Manufacturers Association announced that Japanese automobile exports in the same period were 2.02 million vehicles, and China’s automobile exports surpassed Japan for the first time in the first half of the year to become the world’s largest automobile exporter. According to the data of the National Bureau of Statistics, the investment in automobile manufacturing industry increased by 20% year-on-year in the first half of 2023, which was higher than the national fixed assets investment of 16.2%, indicating the future development potential of China automobile industry. On the other hand, in recent years, due to many factors, such as lack of core and expensive electricity, rising raw material prices, unbalanced profits in the industrial chain, withdrawal of subsidies and intensified competition, some domestic auto companies continue to lose money, and the profitability of enterprises has become the core problem for the sustainable development of China’s auto industry. The world situation is accelerating,Facing the complicated international environment and the development of domestic economic upgrading, China’s automobile industry has also put forward new requirements for transformation and upgrading, cost control and brand promotion. Traditional automobile giants have intensively announced electrification strategies and participated in competition, and the development of China’s automobile industry is facing new challenges.

2. Main business of the company

Demais is a high-tech enterprise with innovative ability, which focuses on the research and development, production and sales of precision shafts and precision cutting parts, and is committed to providing customers with high-quality products and integrated services throughout the process. The company’s main products are precision shafts and precision cutting parts, which are used in the window system, power system, body and chassis system of automobiles. In addition, some products are industrial precision parts, and "multi-variety, non-standard and customization" is the main feature of the company’s products. During the reporting period, the company’s main business has not changed.

3. Business model

The company adopts the business model of "fixed production by sales" and has an independent and complete procurement, production and sales system. After years of development, it has formed a complete and efficient model of raw material procurement, product production, new product development and sales.

4. Market position

As a leading enterprise in the market segment of precision shafts and precision cutting parts in China, Demax has actively digested and absorbed leading manufacturing technologies and processes at home and abroad, introduced advanced production equipment from abroad, and cooperated with universities in Industry-University-Research in many fields, thus meeting customers’ demands for high quality, short delivery time and multiple models. Demax has always paid attention to management, innovation and sustainable development, with a wide range of products, stable quality and strong supply capacity, and has continuously increased the proportion of new energy automobile parts. It has passed the certification of IATF16949 quality management system, ISO9001 quality management system, ISO14001 environmental management system and GB/T29490-2013 intellectual property management system. Demax adheres to the fine tradition of "concentration, professionalism and dedication", and has accumulated a series of core technologies through long-term independent research and development, covering the whole production process of major products. The core technology level is in the forefront of the industry, and the patents cover the fields of process development, technology development and equipment development. As of the disclosure date of this report, the company and its subsidiaries have 47 invention patents and 33 utility model patents.

Demax has established strategic cooperative relations with many world-renowned first-class supporting suppliers of large multinational auto parts. Over the years, we have obtained Bosch, Toyota, DENSO, Aisin Seiki, Valeo, borgwarner, mahle, Marelli, Fully recognized by world-renowned auto parts suppliers such as Vitesco Technologies, Schaeffler and Johnson Electric, among the top ten global auto parts suppliers in 2023, four chose to cooperate with Demais. Demax has strong market competitiveness and brand awareness in the field of precision shaft and precision cutting parts manufacturing, and has been rated as the fourth batch of national service-oriented manufacturing demonstration enterprises, national intellectual property demonstration enterprises and intelligent factories in Liaoning Province, and won the title of "Little Giant" in the second batch of national specialization and novelty. The company’s technology center has been awarded as Dalian municipal enterprise technology center and Liaoning provincial enterprise technology center, the company’s precision shaft advanced manufacturing engineering research center has been awarded as Dalian municipal engineering research center, and the company’s trademark has been awarded as a well-known trademark in China.

5. Performance drivers

(1) Industry prosperity

The company’s industry is auto parts and accessories manufacturing, and the industry prosperity is an important factor driving the company’s performance. The high industry prosperity and strong supply and demand can effectively promote the company’s performance. At present, the automobile and its parts industry is still the global industrial base. With the continuous improvement of the penetration rate of new energy vehicles, the competitiveness of China’s automobile industry chain has been continuously enhanced, and the industry will still maintain a high prosperity.

(2) Technology research and development

Technical progress is an indispensable performance driver for manufacturing enterprises. Demax has always paid attention to R&D and technical investment, and has always maintained a leading position in the industry. Patented technology covers the whole process of the company. In addition, the company also has a number of non-patented core technologies. In recent years, the company has continuously strengthened the construction of digitalization and intelligence, effectively improved the level of production technology and intelligence, and cooperated with relevant universities and enterprises to create "Smart Demeishi". Excellent technology is the guarantee of Demax’s good performance and the cornerstone of Demax’s rapid development in the future.

(3) Management level

Management progress is the key factor driving enterprise performance. Scientific management can effectively improve work efficiency, reduce costs, enhance enterprise cohesion, establish a good corporate image, win wide praise from customers and suppliers, and help companies seize the opportunity of industrial development, thus effectively improving business performance. Demais has continuously improved its management level, continuously improved its organization, system and system construction, and has a smooth work, with a number of provincial and municipal management progress achievements. Demais pays attention to continuous learning, introduces "amoeba management mode", summarizes advanced management knowledge and experience, strengthens talent echelon construction, develops ERP system, and strengthens digital construction to serve enterprise management decision-making. With the development of the company’s digital management platform, the company’s management level will be improved by leaps and bounds, thus promoting the high-quality and sustainable development of enterprises.

6. Operation during the reporting period

(1) Market and product development

During the reporting period, Demais dug deep into customer demand, tapped market potential, and actively explored new customers and new products. The sales revenue of Mitsubishi, stoba and Hangzhou Xinjian Electromechanical Transmission Co., Ltd. increased by 11.72%, 165.21% and 1,977.77% respectively. New orders in hand were 206.56 million yuan, of which 70.54 million yuan was used for new energy vehicle projects, accounting for 36.33%. At present, DeMashi has become Bosch, Schaeffler, Aisin Seiki, borgwarner, Marelli, Toyota Loom, Vitesco Technologies, Johnson Electric, Wandu Bose, LG, UMC, Honeycomb, Weishi Energy, Shenzhen Zhaowei, STABILUS and other customers provide spare parts related to new energy vehicles. According to the company’s understanding, the end users of new energy vehicle products include Tesla, (), Volkswagen, Toyota, Honda, Ideality, Weilai, Tucki, Xiaomi, Chang ‘an, Geely, Chery, Wuling Automobile and Wenjie Automobile.

During the reporting period, a) more than 50 mass-produced products were added, including 13 products for new energy vehicles, 9 products for automobile platforms and 2 products for non-automobile industries; Many new energy automobile products are finally used in LI and Xpeng Motors; One directional screw was finally used in Xiaomi car; Two wiper shafts are used in Chang ‘an pure electric vehicles; A hydrogen energy fuel cell air compressor part was used in Bosch hydrogen energy fuel cell electronic air compressor, and finally used in hydrogen energy commercial vehicles. During the reporting period, it was mass-produced with a contract value of about 7.6 million yuan.

B) 46 designated products were added, of which 2 electric vehicle axles were used in the second generation electric drive system of electric vehicles; A high-pressure pump device was finally used in SAIC-GM-Wuling plug-in hybrid vehicle; A high-pressure pump and plunger are finally used in the most advanced fuel injection system project of Changan Automobile Platform. A variety of brake system shafts are used in the 4th generation fully integrated pure electric vehicle drive platform project of Vitesco Technologies.

Among non-auto parts products, three types of pins are used in robot reducers; One motor shaft is used in high-end medical electric sickbed; The end users of various laser radar-driven motor shafts include Weilai Automobile, Xpeng Motors, etc. All the above products are in the fixed-point stage.

(2) Technology and process development

During the reporting period, the R&D expenditure was RMB16,497,700, up by 50.71% year-on-year, and the main achievements were as follows:

A) Automobile electronic power steering torsion bar: The torsion bar is one of the important parts of the automobile steering system, which is responsible for transmitting the steering torque and requires high product strength. By using quenched and tempered raw materials (heat treatment process), scientifically selecting cutting tools, optimizing machining parameters of machine tools, and adopting specific processes, Demais has finished product processing in hard material state, and successfully conquered shot blasting process (a surface treatment process).

B) Hollow drive shaft of new energy electric vehicle: this product is the core component of the motor system of new energy electric vehicle. This product is a hollow spline shaft with many processing elements, complex shape and high precision requirements, which requires high-precision processing technologies such as gear shaping, carburizing heat treatment, finishing after heat treatment and cylindrical grinding. Demais has carried out special research and tackled technical problems through equipment selection, fixture design, cutting tools and optimization of machining parameters of machine tools, which has met the needs of customers and been recognized by customers, and is currently in the fixed-point stage.

C) Direction adjusting lead screw: This product is the key part of electric adjustment of automobile steering wheel. By combining the experience of the original lead screw product and through a series of process research and development, Demax Inter-departmental Team has successfully solved the burr problem caused by intermittent cutting of product threads, and successfully developed the high-precision cross-rolling forming technology. At present, the project has passed the customer’s review.

D) New wiper shaft: This wiper shaft has a unique straight step design and fixed number of teeth, which puts forward higher requirements for machining accuracy.

Demax Technology Department has carried out special research, successfully completed product development and met customer technical standards through a series of process development and design of special tooling.

E) Gearbox mechanism shaft: This product is used in automobile gearbox mechanism. By optimizing the parameters of high-end CNC lathe and improving its own processing technology and fixture design, Demais has met the requirements of high-precision diameter, shape and position tolerance and roughness.

F) Electronic handbrake brake screw: This product is one of the important components in the automobile braking system, and it is responsible for transmitting the braking signal to make the automobile braking system generate braking force. Demais solved the problem of high-precision screw processing through technical research; According to the characteristics of screw rod, a special fixture was designed to solve the problem of long step machining of screw rod, and the product was recognized by customers.

G) Further improvement of equipment automation level: During the reporting period, the engineering R&D department of the company gave full play to the role of equipment by rationally allocating and transforming equipment and setting up automatic production lines, so as to achieve the effects of process connection, further reducing comprehensive cost and improving production efficiency, and completed the design and transformation of more than 50 equipment in 18 projects, including automatic loading and unloading, online detection, online compensation, automatic production line and single machine automation (including projects under installation and debugging), among which automatic full inspection machines were successfully developed. Through the projection image measurement technology, the equipment can automatically identify the product direction and automatically separate the defective products, which can further save the labor cost of the company’s product inspection and improve the product inspection efficiency.

(3) Production and quality control

During the reporting period, the company took the following measures to further promote lean production level, reduce costs and increase efficiency, and improve production efficiency:

A) Multi-dimensional deepening of quality improvement and cost reduction achievements

During the reporting period, the cost control center set up a number of project teams, among which the informatization team used the company’s digital platform to provide system and big data support, and the production department, technical department, quality department and other relevant departments worked together to set core indicators for key products, effectively improving production efficiency and product qualification rate by optimizing production rhythm, improving processing technology, optimizing machine accessories, introducing automation transformation and special technical training, and successfully improving the qualification rate of more than 40 key products; The Planning Department optimizes the existing cost analysis mode, and further strengthens the cost control through target decomposition, supplier assessment, supplier direct supply/substitution, etc. Among them, the cost control of auxiliary materials for tools and drills has achieved certain results, and the supplier management has achieved remarkable results.

B) optimize the management mode.

In June, 2023, the company introduced the "Amoeba Management Mode", in order to improve the overall efficiency by optimizing business processes, redefining responsibilities and rights after combing production workshop processes, giving full play to employees’ subjective initiative, stimulating employees’ teamwork ability and innovative spirit, further comprehensively reducing and optimizing operating costs.

C) Take measures to improve production efficiency.

During the reporting period, the production capacity of key products was improved, the process was optimized, the quality was improved and the cost was reduced through measures such as debugging and processing of key processes by special personnel; Set up a sample center and an inter-departmental team to improve the efficiency of production organization by scientifically arranging pre-investment and delivery plans and optimizing production rhythm based on product characteristics and technology; Improve the layout of multiple workshops and comprehensively improve the efficiency of production and operation.

(4) Smart factories

A) digital platform project

The company accelerates the construction of digital platform and builds a smart factory with high efficiency, high quality and low operating cost. The company cooperates with the Artificial Intelligence Research Institute of Dalian University of Technology and Dalian Angel Technology Co., Ltd. to design and develop a brand-new digital platform. The digital platform adopts the development mode of pilot follow-up, iterative development, summary and improvement, and comprehensive roll-out, so as to create a digital platform with the mode of inheritance, sustainable development and testing while developing, fully digitize the company’s business processes, make management transparent, digital and visual, and facilitate the management team to control the overall situation and formulate corresponding solutions anytime and anywhere; Let employees clearly understand their daily work tasks, and the work results are more intuitive; Let the relevant parties of the company know the business progress with Demex in a timely and convenient way.

During the reporting period, Demax completed the sorting and optimization of the overall business process of the digital platform system, established a more comprehensive information and data association, optimized the operation convenience of the business process on the digital platform, and provided more flexible data query and other functions; Discuss and cooperate with operators to build a 5G private network scheme to ensure the stability and responsiveness of the internal basic network environment after the company builds a digital platform; The data acquisition project has completed the investigation of more than ten data acquisition service providers, and explored the data acquisition scheme suitable for the company. At present, it has entered the stage of scheme review and on-site trial mining, and built the company’s Internet of Things platform to further improve the intelligent manufacturing level of enterprises. In view of the fact that there is no mature intelligent scheduling solution for discrete manufacturing enterprises in China at present, Demais decided to design the intelligent scheduling solution independently and complete the scheme development work together with the software company, and has initially completed the scheme framework design.

B) intelligent warehousing project

The company has established an intelligent storage system, which uses intelligent vision recognition forklift and narrow lane three-way unmanned forklift to complete the tasks of product connection, handling, entry and exit, and introduces the dispatching system and warehouse management system of unmanned forklift. During the reporting period, after more than half a year’s trial operation, the intelligent warehousing system has continuously optimized the working logic and the forking action of the unmanned forklift, effectively improving the operating efficiency of the system. At present, the overall operation of the project is in good condition.

(5) Strengthen the construction of internal control system and the management of investor relations.

A) The company continuously promotes enterprises in accordance with the regulatory laws, regulations and systems of China Securities Regulatory Commission and Shenzhen Stock Exchange on the standardized operation of listed companies.

Industry governance ability, improve the company’s various rules and regulations and internal control system, strive to build a more scientific, efficient and reasonable management decision-making system, improve the internal control system, and strengthen the company’s organizational management ability.

During the reporting period, according to the latest requirements of the regulatory authorities and the changes in the actual situation of the company, the company further improved the internal control system, formulated the Management System for Share Repurchase, the Internal Control and Information Disclosure System for Derivatives Investment, the File Management System for Investor Relations, the Management System for Submission and Use of External Information, and revised the Accountability System for Major Errors in Information Disclosure of Annual Reports, the Work System for Independent Directors and the Management System for Directors, Supervisors and Senior Managers Holding Company Shares and Their Changes. Continue to strengthen the supervision of the Internal Audit Department on the implementation of the company’s internal control system, improve the depth and breadth of internal audit work, and put forward clear audit suggestions and urge them to improve according to the problems found in the process of walking through and checking. Further enhance the awareness of risk prevention of directors, supervisors, senior managers and relevant middle managers, improve the awareness of compliance management, strengthen the awareness and responsibility of internal control of the board of directors and key positions, effectively promote the standardized operation of the company and the continuous improvement of its governance mechanism, and promote the healthy and sustainable development of the company.

B) The company implements the core concept of Investor Relations Management System, attaches importance to investor relations management, and exchanges information through telephone and Shenzhen Stock Exchange.

Keep good daily communication with investors through various channels such as Dongyi. During the reporting period, the company held the "2022 Online Performance Briefing" to interact with investors and answer their concerns. Among them, the response rate of interactive investors’ questions was 100%, and investors’ surveys were received many times, which improved the quality of company information disclosure in multiple dimensions, further increased the transparency and standardization of the company and effectively protected the rights and interests of small and medium investors.

6. Carry out in-depth and sustained cooperation in Industry-University-Research.

Demais pays attention to Industry-University-Research cooperation, establishes enterprise engineering research center, makes full use of scientific research and teachers in colleges and universities, gives full play to the advantages of the company’s equipment, technology and technology, combines the strong and powerful, promotes the development progress of key projects, and digs deep into cutting-edge technologies to promote the company’s technological upgrading. During the reporting period, the main achievements are as follows:

(1) Apply for the project of Intelligent Manufacturing of Key Axles of Power System of New Energy Vehicles, a special fund for regional coordinated development in Liaoning Province in 2023.

The project makes full use of the technology of "Industrial internet plus Intelligent Manufacturing". After the completion of the project, the intelligent manufacturing level of key shaft parts of the power system of Demax new energy vehicle will be greatly improved, and the industrialization of motor spindle and gearbox gear of new energy vehicle will be realized.

(2) Demais signed a cooperation agreement with the School of Mechanical Engineering of Dalian University of Technology in Industry-University-Research, and participated in the transformation project "Special Equipment for Hot-air Forming of Metal Thin-walled Special-shaped Components" in Liaoning Province in 2023, which is being promoted in an orderly manner.

7. Subsidiaries enter the ranks of first-class supporting suppliers for automobiles.

During the reporting period, subsidiary Jinhua De set up a PBS workshop after purchasing equipment. As of the disclosure date of this report, Jinhua De has signed the Framework Agreement/Purchase Contract with Volkswagen FAW Engine (Dalian) Co., Ltd., Jaguar Land Rover and BMTS (Boma Technology) respectively to supply automobile parts and components such as balancer main shaft, balancer unit, turbocharger parts, sprocket assembly, intake/exhaust shaft sleeve, etc. as agreed. At present, it has sold products directly to the vehicle manufacturers Volkswagen FAW and Jaguar Land Rover, and indirectly to Shanghai General Motors. The company expanded its product range, from auto parts to auto parts and components, and entered the ranks of first-class supporting suppliers of automobiles, further enhancing the company’s comprehensive competitive strength. In the future, the company will continue to deepen the field of auto parts and components, actively develop new products, and take this opportunity to open up more OEM customers.

8. Future product planning

Maintain the steady growth of traditional business, increase the market share of products, and further consolidate and consolidate Demax’s leading position in existing superior products; Build a matrix organizational structure management model based on project management, further strengthen the development of new energy vehicles (hydrogen-containing energy vehicles) products and customers, focus on the layout of new energy vehicle motor systems, thermal management systems and driverless fields, and increase the development of new energy vehicle motor shafts, toothed shafts and hydrogen energy vehicle parts; Actively explore new fields, based on the long-term precipitation of Demax’s specialized and precise parts, use the advantages of precision machining technology and sophisticated equipment, increase the layout of shafts and precision cutting parts in various robot transmission and drive systems, and strengthen the development of industrial products such as machine tool servo systems and reducers.

Second, the core competitiveness analysis

Demais adheres to the fine tradition of "professionalism, dedication and concentration". Since its establishment, Demais has been deeply involved in the field of precision parts processing focusing on precision shafts and precision cutting parts, and its core management team and key technicians are stable. The core management team is diligent and dedicated, with rich industry experience and enterprise management experience, strong execution and keen market responsiveness; Key technical personnel make great efforts to continuously promote and upgrade the company’s technological progress. After years of management and technology accumulation, Demax has formed core competitive advantages in the field of precision shafts and precision parts, such as leading technology, stable quality, excellent equipment, well-known brand and large-scale production, thus promoting the company’s sustained, stable and rapid development.

1. Leading technology

Since its establishment, Demais has always paid attention to technical research and process improvement, adhered to the concept of "leading technology and technological innovation", and has strong technical development and innovation capabilities. In cooperation with well-known customers around the world, we keep abreast of the latest technical standards in the industry and establish a perfect product testing technology and evaluation system. The company increased investment in R&D by cultivating and attracting outstanding technical talents and purchasing advanced machinery and equipment, and maintained its dominant position in technology research and development. In the long-term development process, the production technology level of the company’s products has been greatly improved, and the production equipment has been automatically transformed, repeatedly transformed and re-developed, and equipped with self-developed software, which has greatly improved the production efficiency and intelligence level of the equipment. The production equipment transformed by the company can realize the functions of automatic identification, online detection, online feedback, automatic compensation, automatic loading and unloading, automatic processing, automatic data recording, etc., further reducing costs and increasing efficiency, improving the company’s intelligent level, and the technology is at the advanced level in the industry.

During the reporting period, the company and its subsidiaries filed 3 patents, including 2 invention patents and 1 utility model patent; Nine patents were granted, including three inventions and six utility model patents. As of the disclosure date of this report, the company and its subsidiaries have 47 invention patents, 33 utility model patents and 24 software copyrights, covering the fields of process development, technology development and equipment development.

2, the quality is stable

The quality of automobile parts is related to personal safety, and there are high standards and requirements for the quality, performance and safety of products. In particular, enterprises that manufacture such products must carry out stricter inspection and control on the quality of products. At the system operation level, the company passed the general IATF16949:2016 quality management system certification in the automobile industry and passed the ISO9001 quality management system certification; At the level of system construction, the company has formulated standard business processes and operation manuals, and used quality management tools for daily quality control according to the requirements of the quality management system; On the operational flow level, the company implements barcode management and builds a digital platform, which can carry out strict batch management of products and realize functions such as visual data and full information traceability. In terms of testing equipment, the company has high-precision testing equipment such as Zeiss, Sanfeng CMM and Mal image measuring instrument to monitor the process quality. In terms of employees’ professional skills, in addition to organizing regular/irregular internal special trainings, external quality trainings such as VDA6.3 (German Automobile Industry Quality Standard-Process Audit), P-FEMA (Process Failure Mode and Consequence Analysis) and CQI-9 (Heat Treatment System Evaluation) are carried out to improve the professional level of quality managers and enhance the quality awareness of operators. The company’s stable and reliable product quality has been fully recognized by customers, laying a solid foundation for market development.

3. Excellent equipment

While actively transforming the original equipment, the company pays attention to the advanced technological process of the global auto parts manufacturing industry, constantly updates sophisticated equipment, and purchases dozens of advanced equipment such as Tornos eight-station combined lathes in Switzerland, six-station and eight-station CNC lathes in Germany, and Mykrosa unintentional cutting grinder in Germany, which has the characteristics of high precision, high speed and high reliability, and is at the international leading level in the industry, effectively enhancing the company’s comprehensive strength.

4. Well-known brand

After years of market development and cultivation, the company has a stable customer base and established long-term and stable cooperative relations with many world-renowned auto parts suppliers. The products are sold to North America, Europe, Japan and other countries and regions. Among the top ten global auto parts suppliers in 2023, four chose to cooperate with Demax. The company has won many honors, such as global supplier award, annual innovative supplier, excellent supplier, preferred supplier and quality excellence award in the Asia-Pacific region, etc., and enjoys high popularity and good reputation in the same industry. The registered trademark of the company was awarded as a well-known trademark in China. On the one hand, brand effect enhances the influence of products and the strength of the company, attracts more customer resources, on the other hand, it also brings lasting and stable benefits to the company.

5. Mass production

The auto parts industry is a capital-intensive industry, with a relatively high degree of marketization and fierce competition. Vehicle manufacturers and first-class parts suppliers have higher requirements for the quality stability and timeliness of qualified suppliers. The company has the strength to undertake large orders and respond quickly, and has strong competitiveness in the industry.

Iii. Risks faced by the Company and Countermeasures

1. Risks faced by the company:

There may be risks in operation, product quality control, finance and equity dispersion in the company’s operation.

(1) Operational risks

A) risk of macroeconomic fluctuation

The company’s main products are precision shafts and precision cutting parts, and its downstream fields are mainly automobile parts industry. The demand of downstream industries is closely related to the macro-economy. The periodic fluctuations of international and domestic macro-economy and the changes in consumption capacity and consumption demand caused by unexpected events will have an impact on the products produced and sold by the company. If the macro-economy continues to deteriorate, the economy will decline, the downstream automobile industry of the company will be depressed or major adverse changes will occur, which will have an adverse impact on the company’s production and operation.

B) Risk of price fluctuation of main raw materials

The main raw material for the company’s production is steel, and the price change of steel is one of the main factors for the company’s production cost change. With the increase of the company’s sales revenue, the actual consumption of steel is also increasing. If the steel price continues to fluctuate greatly in the future, it will directly affect the company’s production cost and gross profit margin. If the product price cannot be adjusted or taken in time, it will affect the company’s performance.

C) Risk of decline in production and sales of automobile industry

The decline of production and sales in the automobile industry has a great impact on the automobile parts industry. For example, if the production and sales of automobiles decline in the future, the company’s order demand may face fluctuations, which will have a negative impact on the company’s production and operation.

(2) Product quality control risk

The company’s main customers are internationally renowned auto parts suppliers, and customers have strict requirements on the quality of products. If the company’s product quality problems cause losses to end customers, it may lead to the risk of paying back the claims to customers or even terminating the cooperation relationship, which will have a significant adverse impact on the company’s business development.

(3) Financial risks

A) Risk of bad debts in accounts receivable

By the end of the reporting period, the company’s balance of accounts receivable was 183,286,600 yuan, accounting for 62.89% of the current operating income. Most of the company’s customers are large-scale auto parts suppliers with strong strength and long-term cooperative relationship, with good capital status, high credit rating and low risk of bad debts. The company has made corresponding bad debt reserves in accordance with accounting standards. With the expansion of the company’s future business scale and the increase in the number of customers, the risk of bad debts of accounts receivable caused by the deterioration of the financial situation of individual customers or poor management of accounts receivable of the company cannot be ruled out.

B) risk of inventory impairment

As of the end of the reporting period, the company’s inventory balance was 114,344,500 yuan, and the company’s main inventory has corresponding orders or production plans. However, if the customer’s order demand cannot be met due to factors such as product quality and delivery cycle, or the customer adjusts or cancels the order due to fluctuations in the downstream market demand of the products, the company’s products may not be sold normally, which will lead to the loss of inventory, which will adversely affect the company’s operation.

C) exchange risk

During the reporting period, the export income accounted for 31.92% of the main business income, and part of the company’s production equipment and raw materials were purchased from abroad.

At the same time, the company’s customers are mainly well-known suppliers in the global auto parts industry, while foreign customers and suppliers and companies generally use foreign currency for settlement. If the exchange rate of foreign currency against RMB fluctuates greatly, it will have a certain impact on the company’s operating performance.

D) risk of impairment of goodwill

In October 2018, the company acquired the remaining 77.5% equity of Jinhua De, and Jinhua De became a wholly-owned subsidiary of the company. At the end of the reporting period, the amount of goodwill confirmed by the company due to the acquisition was RMB 50,744,100. If Jinhua De’s operation can’t realize the income well in the future, the goodwill formed by the acquisition of Jinhua De’s equity will have the risk of impairment, which will adversely affect the company’s operating performance.

(4) the risk of equity diversification

The company’s equity is relatively scattered, and the controlling shareholder Demex Investment holds 16.73% of the shares, so there is a risk that the controlling stake will be unstable. If the control right changes, it may have a certain impact on the company’s business or management.

2. In view of possible risks, the Company has taken and plans to take countermeasures:

(1) Building "Wisdom and Virtue"

Demais will further strengthen digital and intelligent investment and realize the transformation from manufacturing to intelligent manufacturing as soon as possible; Optimize the company’s technology and production process, introduce advanced equipment at home and abroad, transform equipment to improve automation level, improve production efficiency, reduce redundant personnel, build a smart factory with high quality, high efficiency and low operating cost, and ensure the company’s dominant position in industry competition.

(2) Strengthen product competitiveness and increase customer development.

Demax has always adhered to the core business philosophy of "all customer needs are the center", taking customers as the guide, strengthening customer management, enhancing customer stickiness with products with better product quality and service and more cost-effective advantages, and further consolidating and developing the strategic cooperative relationship with customers; Through continuous process improvement and perfection of existing products, the technical performance of products is improved; Actively track the competitive situation of the industry, grasp the wind direction of the industry, and flexibly adjust the market competition strategy and management strategy; Through technological innovation and advantages, we will improve the joint development capacity and production capacity of new products, continue to strengthen the development and follow-up of customers’ new energy auto parts business, actively expand the application fields of products and gain new profit growth points.

(3) Strengthen the efforts to control fees and reduce costs.

Relying on the cost control center, we will continue to deepen the achievements of improving quality, reducing costs and increasing efficiency through effective management measures such as cost consumption control, cost control in production and operation process and quality cost control, and continuously improve the profitability and cost control ability of enterprises; By combining the advantages of bank credit promotion with the characteristics of procurement and sales, we can further control costs with customers and suppliers of the company in a win-win situation; Reduce raw material costs by strengthening diversified and closer strategic cooperation with raw material suppliers and integrating raw material categories; Continuously improve the level of lean management and optimize and improve the operation in a whole chain and system.

(4) Promote the company’s management level to a new level.

Formulate long-term and short-term performance incentive assessment systems, systems and schemes, so that the company’s management and core employees can share the dividends of the company’s performance growth; Strengthen the talent echelon construction of company executives and middle-level cadres, and encourage and support the introduction of more young and capable employees into the core decision-making and executive levels; Promote and encourage the company’s senior executives and core employees to strengthen exchanges and study with the outside world, broaden their eyes, learn from advanced management models, and promote the company’s high-quality sustainable development.

(5) Improve the R&D system and consolidate the technological strength.

Further establish and improve the technological innovation mechanism, actively participate in the joint development system of customers’ products, carry out forward-looking development of technical routes, and continuously improve the product development capability, the manufacturing capability of complex process precision parts, the proportion of high value-added products, and the product yield; Create a good R&D mechanism and innovative atmosphere, strengthen cooperation in Industry-University-Research, strive to recruit and introduce talents to build a high-level R&D team, and form a professional technical R&D echelon in the field of precision shafts and precision cutting parts; Continuously optimize production technology, greatly improve production efficiency, enrich product lines, and develop new key products, so as to further expand market share and reduce production costs with the advantages of centralized large-scale production.

(6) Enhance the ability to cope with exchange rate risks.

Proceeding from the business objectives and overall business layout, the Company has continuously improved the exchange rate risk management system, selected more favorable settlement methods and settlement time points, prevented exchange rate risks by using derivative financial instruments, timely tracking and mastering exchange rate fluctuations, and strengthened cooperation with financial institutions such as banks, so as to enhance the sensitivity and response ability to exchange rate changes.

(7) Make Demaishi bigger and stronger

In order to smoothly implement the company’s future development plan and objectives, the company will further obtain financial support through bank loans, financial leasing, issuance of corporate bonds, shares and other financing methods. If the conditions are ripe in the future development process, it is not excluded to expand the production scale, acquire advanced technology and increase sales channels through overseas acquisitions, so as to further enhance the cooperation level between the company and large auto parts enterprises in a short time and increase the comprehensive competitiveness of the company.

(8) Maintain the stability of the company’s control rights in the future.

The controlling shareholder, actual controller, more than 5% shareholders and four non-independent directors who are senior managers of the company have issued relevant commitments to maintain the stability of the company’s control rights in the future.

How to build high-standard farmland? Ministry of Agriculture and Rural Affairs: Making efforts from four aspects

Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs (photo by Liu Jian)

Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs (photo by Liu Jian)

  CCTV News:The State Council Information Office held a routine briefing on the State Council policy on the morning of 25th, introducing the Opinions of General Office of the State Council on Strengthening the Construction of High-standard Farmland to Enhance the National Food Security Capacity (hereinafter referred to as "Opinions"). Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs, answered questions from reporters on how to give full play to the working mechanism of central planning, overall responsibility of provinces, implementation by cities and counties, and mass participation in the construction of high-standard farmland.

  Guang Defu introduced that farmland construction needs the joint efforts of all levels and departments, and at the same time, it is necessary to actively mobilize the enthusiasm of the people in the project area. Only in this way can the benefits of high-standard farmland construction be better brought into play. Mainly from four aspects:

  First, strengthen organizational leadership. It is necessary to improve the working mechanism in which the top leaders of provincial governments take overall responsibility and the leaders in charge are directly responsible, and do a good job in overall planning, task implementation, fund guarantee, supervision and evaluation, and post-construction management and protection. It is necessary to speed up the task decomposition and compact the responsibilities layer by layer.

  The second is to further strengthen the regular scheduling of farmland construction projects. According to the climatic conditions, agricultural production and engineering construction cycle, strictly implement the regular scheduling system, timely analyze and judge the construction progress, and adopt notification, interview and on-site supervision to promote the completion of annual tasks.

  The third is to strictly implement the evaluation and incentive measures for high-standard farmland construction. Combined with the assessment of the governor’s responsibility system for food security, we will carry out comprehensive evaluation on the completion of tasks, capital investment, post-construction management and protection, and implement rewards and punishments.

  The fourth is to do a good job in coordination and promote the formation of synergy. The agricultural and rural departments should fully perform the responsibilities of centralized and unified management of farmland construction, and the relevant departments such as development and reform, finance, natural resources, water conservancy, People’s Bank of China, banking and insurance supervision should cooperate closely in accordance with the division of responsibilities, do a good job in planning guidance, capital investment, approval of new cultivated land, utilization and management of water resources, financial support, etc., and jointly promote the construction of high-standard farmland. At the same time, we should sum up and popularize good experiences and practices in time, give full play to the role of the media, strengthen public opinion propaganda, and create a good public opinion atmosphere.

Higher order of the course of three-stage refining and casting

Last year, China started a new journey of "building a first-class undergraduate course, strengthening a first-class major and cultivating first-class talents", which sounded the assembly number for China University to start again. As we all know, specialty is the basic unit of talent training, and curriculum is the core element of talent training. For a time, focusing on the construction of first-class courses, eliminating "water courses" and creating "golden courses" have become the hot spots of China’s higher education reform in breadth and depth, and the hot words of classroom revolution and teaching innovation in colleges and universities.


What is a "golden class"? It is generally believed that the "golden class" has the characteristics of "high order, innovation and challenge" and so on. For a long time, "innovation" and "challenge" seem familiar and easy to grasp. But "high order" is relatively unfamiliar, and to what extent, how to show it and how to determine it? It seems a bit mysterious, irrelevant, and has no grip. Therefore, the author intends to think about "higher order" in order to deepen the understanding of "golden class" and contribute to the creation of "golden class"


Such as Han Xin, broaden the breadth of teaching resources.


Classroom is the distribution center of teaching resources. The knowledge, accomplishment and ability of professional talents are nurtured and generated through the infusion of teaching resources. Teaching resources determine the classroom effect and restrict the level of talent training. So, what kind of teaching resources can guarantee the teaching effect? How to collect, integrate and optimize resources?


In reality, teachers are the general directors, planners and commanders of classroom teaching. It is also the leader in the collection, selection, organization and design of teaching resources. But in fact, students can and actively participate in the collection and development of teaching resources. The participation of students can effectively ensure the richness, integrity and density of teaching resources and provide a solid material foundation for the quality of classroom teaching.


The collection of teaching resources is like Han Xin’s general, the more the better. It is necessary to radiate as far as possible, catch all the nets, and strive to achieve no omissions, no dead ends, and no boundaries. In the past, Chinese majors with a long history attached importance to the construction of teaching materials and encouraged self-made teaching materials in order to pursue rich and informative teaching information. In the process of compiling teaching materials, it is necessary to carefully read and compare relevant knowledge, texts and documents. This process of investigation, search and development of teaching resources is the process of exhaustive search and trawling of course content and teaching information, which undoubtedly contributes to the richness, broadness and vastness of teaching data and provides information support and material guarantee for classroom teaching.


Yang Bojun’s Annotations on the Analects of Confucius is a kind of books with the largest circulation among Confucian classics. In order to ensure the integrity of the content, Yang Bojun had studied every word of The Analects of Confucius and compiled a dictionary of The Analects of Confucius before writing a translation. The purpose is to find out the meaning of every word in the Analects of Confucius as much as possible, so as to be sure of the translation. " Only in this way, the Analects of Confucius was reprinted once and printed again, with a circulation of more than 400 thousand copies.


Such as gold and mining, to explore the depth of teaching content.


Classroom is not the accumulation field of teaching resources information. If the classroom is only a simple list of course contents, a "stacked bed" of teaching information and a "fruit platter" of knowledge structure, it will really degenerate into a "water class". To create a "golden course", we must go beyond the relevant literature, break through the habitual cognitive model, break the traditional knowledge system, and dig deeper; We must have a sense of problems, constantly ask questions, ask questions, set questions and ask questions, boldly question and be brave in innovation.


Taking the appreciation of teaching works as an example, we must overcome the foresight and limitations of our predecessors in vertical and horizontal comparison and combing. When Bi Feiyu, a famous writer, talked about Mo Bosang’s "The Necklace", he dug up the meaning of "other" in the "Necklace" through vanity and fate punishment, through the corruption of capitalist people’s hearts and morality, and transcended a lot of adjectives such as hypocrisy, greed, meanness and decay.


"In Mo Bosang’s The Necklace, the first thing I read is loyalty", and its logical basis is that after the necklace is lost, "there is absolutely no motivation for them to jump out of the contract". Bi Feiyu continued to dig down the writer’s personality problem: "Some writers’ personalities are soft and soft, and some writers’ personalities are hard and cruel." Mo Bosang "hand malicious". "For a woman who was once radiant and full of stars, what could be more unbearable than’ red hands’?"


Bi Feiyu keeps mining like mining, removes impurities like gold panning, uncovers the mysterious veil of the Muse layer by layer, and presents the unparalleled charm of the text.


Such as turning the stone into gold, controlling the teaching height


"There is no fixed method in teaching, but it is important to get the right method". The effect of classroom teaching depends on the art of teachers controlling the classroom. Some people say that a teacher is a music conductor, a political speaker and a program host. An excellent teacher can create an interesting and passionate classroom with confidence, adjust the classroom atmosphere and rhythm with expressions such as joy, profundity, smile and anxiety, and guide students to expand their imagination and association through intonation, pause, inspiration and reminder.


Of course, the "golden class" in colleges and universities should not only stay in the general teaching art and skills, but also consciously climb the height of controlling the classroom.


First of all, the teaching information should be highly focused and concise. When Yang Bojun noted "mistakes are all wasted", he first put forward two theories, that is, mistakes have the meaning of placement and abandonment. Then it is stated that "most people interpret it as abolishing, saying it is’ abolishing those evil people’ (interpreting the word’ Zhu’ as’ Zhong’). This solution is inconsistent with the grammatical rules of ancient Chinese. " Such a confident argument and a high degree of judgment are based on the material support of quantitative statistics and qualitative analysis, and come from the foundation laid by hard work in compiling dictionaries and the accumulated confidence.


Secondly, he has profound thinking and insightful views on the teaching content. In Historical Records, "When we study the relationship between man and nature, we can understand the changes from ancient times to modern times", and in Selected Works, "Things are out of meditation, and righteousness belongs to profundity", and Wang Guowei said, "Being in it makes us angry; Unexpectedly, it is inherently high. " They all expound their profound and unique perception and incisive insights into the universe, society and life in their articles. "The lyricism of novels is very different from that of poetry and prose. The lyricism of the novel has its special rhetoric, but it is not lyrical, and sometimes even the opposite, controlling feelings. " Bi Feiyu said in the novel class that in the face of emotion, novels should not be "expressed" but only "conveyed". Let readers "understand", and this "understanding" is the key. What is reflected here is that the human feelings are sophisticated and the world is clear, and it reflects a little knowledge and a strategic view.


In addition, forward-looking thinking on teaching objectives. In the era of information-intensive and knowledge-exploding globalization, teachers must study the teaching content assiduously, update new knowledge in time, catch new information keenly and solve new problems quickly. We must stand on the academic front to explore the potential truth and beauty of knowledge itself, grasp the key points, difficulties and key points, stimulate students’ desire for knowledge and ignite their academic ideals. For example, when teaching the history of China literature, we should guide students to understand that the writing paradigm of China literature history has undergone three transformations: style-oriented, author-oriented and text-centered. At the same time, we should also understand the questioning and innovative characteristics of The History of China Literature in Cambridge, regard text, literature and culture as an organic whole, and pay full attention to the interaction between institutional culture and spiritual culture and their ideas on literary creation.


The "high-order" of "gold class" is cast by the fusion of breadth, depth and height. Breadth is the foundation of depth, depth is the sublimation of breadth, and height is the crystallization of depth. Height is the ability to turn iron into gold, the wisdom to turn decay into magic, and the rain and dew that one soul awakens another. The "high-order" of "Golden Class" leads the class to change from listening, listening and wanting to listen to loving, thinking and thinking, and sublimate to questioning, criticizing and transcending, actively discovering, constructing and even creating meaning.


(The author is a professor at the College of Literature, Yangzhou University)

China Education News, May 20, 2019, 6th edition. 

Merchandising Evaluation of 2024 Polar Fox Alfa T5 New Car

  As the leading third-party automobile quality evaluation platform in China, Chezhi. com launched the column of "New Car Commodity Evaluation" based on massive automobile product test samples and scientific data model. Every month, according to several models on sale that have been listed in China for less than two years, and the mileage is less than 5,000 kilometers, through the two dimensions of objective data and subjective feelings, senior appraisers use professional equipment to systematically test and evaluate, so as to comprehensively display and analyze the overall commodity level of new cars in the domestic automobile market and provide objective and true opinions for consumers when purchasing vehicles.

  Compared with the previous SUV of the Fox brand, the latest Alfa T5 adopts a more sporty design and personalized color matching, and with the adjustment of Magna chassis, it presents a unique product positioning. At the same time, Alfa T5 also has hard-core indicators such as 800V fast charge and 660km battery life, which is completely called "all-round" pure electric SUV. According to the data of Chezhi. com, as of press time, the cumulative number of complaints of the 2024 Extreme Fox Alpha T5 has been 7 since its listing, and the word-of-mouth performance in the short term is worthy of recognition. So, can the 2024 Extreme Fox Alpha T5 continue the existing word-of-mouth performance? Will there be some new problems that ordinary consumers can’t find? This issue of "New Car Commodity Evaluation" will clear the fog for you, and restore a real 2024 Extreme Fox Alfa T5 through objective data and subjective feelings.

  I. Objective data

  This project mainly shows the new car’s commercial performance in an all-round and intuitive way in the form of objective data through field tests on 12 items such as body technology, paint film level, air quality inside the car, vibration and noise, parking radar and lighting/vision.

  In the process of body testing, 10 key parts are selected for the whole vehicle, and 3 key points are selected for each key part to measure, so as to evaluate the uniformity of gaps in each key part. According to the test results, the average gap of most parts of the 2024 Extreme Fox Alfa T5 is controlled within 3.5 mm.. Among them, the average gap between the rear fenders on both sides and the trunk is slightly higher, but the uniformity performance is good, which does not have much impact on the test results.

  In the test of paint film level, it should be pointed out that the roof of the 2024 Extreme Fox Alpha T5 is made of non-metallic materials, so no valid data can be measured. Through the test results, it can be found that the average paint film thickness of the 2024 Extreme Fox Alpha T5 vehicle is about 123.7μm, and the data level reaches the standard value of advanced vehicles (120μm-150μm). According to the test data of key parts, the average thickness of paint film on both sides of the front door and the rear fender is quite different, and the thickness of paint film on the front fender, the rear door and the trunk is not up to the standard value of advanced cars, which reflects that there is still room for improvement in the spraying uniformity of the 2024 Extreme Fox Alpha T5.

  In the test of indoor air quality, the vehicle was placed in an internal ground parking lot with few vehicles. The measured formaldehyde content in the car of the 2024 Extreme Fox Alfa T5 was 0.01mg/m3, which was in line with the relevant standards in the "Guidelines for Air Quality Evaluation in Passenger Cars" (People’s Republic of China (PRC) national standard GB/T 27630-2011) jointly issued by the former Ministry of Environmental Protection and the General Administration of Quality Supervision, Inspection and Quarantine, which was implemented on March 1, 2012.

  In the static noise test, the measured noise value of the 2024 Extreme Fox Alpha T5 in the stationary state is 30dB, which reaches the lowest value of the test instrument. Because of the motor drive, there will be no obvious noise after the vehicle starts.

  In the air conditioning noise test, the test instrument is placed about 10cm away from the air outlet of the air conditioner, and then the air volume of the air conditioner is increased from small to large, and the noise value of the driver’s position in different gears is measured. According to the actual measurement, the air conditioning of the 2024 Extreme Fox Alfa T5 is divided into 8 grades, and the noise value measured when the top grade is turned on is 68.6dB, which is slightly higher than that of the same class previously tested.

  In the static in-vehicle vibration test, the vibration value of the steering wheel of the 2024 Extreme Fox Alfa T5 is always zero under both idle and load conditions, and the vibration value of the front seat is slightly higher than that of the rear seat under both conditions, so the actual somatosensory sensation is not obvious.

  In addition, we also tested the parking radar, lighting/vision, control system, tires, sunroof, seat and trunk. After testing, the 2024 Extreme Fox Alpha T5 driver’s seat has a wide range and can adapt to drivers of different heights. The length of the front and rear seat cushions has reached the middle and upper reaches of the same level, making the ride comfortable. The evaluation vehicle is equipped with Han Tai Ventus S1 evo3 EV series tires, and adopts professional noise reduction technology, which can provide excellent grip, and tyre size is 245/45 R20. Relatively speaking, the recent warning distance between the front and rear parking radars is quite different from the test experience value, which needs to be optimized.

  Second, subjective feelings

  This project is evaluated subjectively by several judges according to the actual static and dynamic performance of new cars. Among them, the static aspect includes four parts: external, internal, spatial and human-computer interaction; Dynamic aspects include acceleration, braking, steering, driving experience and driving safety. Finally, the total score is given by comprehensively referring to the subjective evaluation opinions of the judges, and the actual performance of the new car in terms of commodity is reflected from the perspective of subjective feelings.

  In the external feeling evaluation, on the basis of inheriting the family design language, the 2024 Extreme Fox Alpha T5 incorporates a lot of sports elements, including the blackened front grille, the blackened front and rear light sets and the red brake calipers, all of which show a full sports atmosphere. Headlights are sharp in shape and adopt full LED light source, which provides a more practical adaptive far and near light function. The side is designed with a hidden door handle and equipped with the function of inductive keyless entry. However, because the mechanical keyhole is hidden in the door handle, it is still inconvenient to use.

  In the internal feeling evaluation, the 2024 Extreme Fox Alpha T5 adopts the minimalist design style that is the mainstream of new energy vehicles. The center console does not provide physical buttons and LCD instruments, and all vehicle information and function control are realized through the center console. Although it has a strong sense of technology, it takes some time to adapt to daily use. In terms of materials, the center console and door panel are covered with a large area of soft materials, and the seat filler is moderate in hardness, which not only ensures the ride comfort, but also provides sufficient support.

  The 2024 Extreme Fox Alfa T5 provides three USB ports, with a combination of a Type-A and a Type-C in the front row and only one Type-C port in the rear row. Comparatively speaking, the number of rear interfaces is small and the type is single. The evaluation car is also equipped with a front mobile phone wireless charging board at the front end of the central armrest, which is convenient for daily use.

  Thanks to the pure electric platform and reasonable layout, the head and leg space of the front and rear passengers are very ample, and there is no pressure to meet daily use. In terms of storage space, an open storage compartment is provided under the floating middle island in the front row, which can accommodate larger items. The central armrest box is equipped with air conditioning air outlet, which can be used as a refrigerator. Slightly insufficient is that the storage compartments of the front and rear door panels are small in volume and generally practical.

  The 15.6-inch central control panel is built with Qualcomm Snapdragon 8155 chip. The measured touch screen is sensitive and the system runs smoothly. The interface adopts the common multi-page card layout form, and the common functions are located at the bottom of the screen, which makes it easier to operate. In the aspect of human-computer interaction, the voice system supports the functions of no wake-up words, continuous voice recognition, visible and instant speaking, etc. Through voice, the window can be operated and the seat can be heated.

  The evaluation vehicle is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, which supports 800V high-voltage fast charging. The performance parameters of the front single motor are excellent, and the actual dynamic performance is also remarkable. The adjustment of the accelerator pedal is sensitive, and the power feedback can be quickly obtained by lightly stepping on it, and the whole acceleration process is very smooth, which can fully meet the daily use requirements.

  The evaluation car provides a wealth of driving modes to choose from, in which the dynamic response is slightly slower and the acceleration is more linear in comfort mode; In sports mode, the power output is direct and crisp, and the feeling of pushing back is more obvious. In addition, the vehicle also provides a self-defined driving mode, and the driver can adjust the acceleration performance, steering mode and energy recovery according to his own habits, which has a high degree of freedom.

  The brake pedal stroke is moderate, and the overall setting is very linear. Whether it is full braking or light pedal, the desired braking effect can be obtained, which brings enough confidence to people.

  The steering wheel feels light, the virtual position control is reasonable, and it is easy to drive. Under different steering modes, the steering wheel strength will change slightly, but the overall difference is not big. In terms of handling, the front of the car responds quickly when turning or merging, and the rear of the car also has good tracking performance, which makes it more flexible to drive.

  The overall adjustment style of the chassis is comfortable. When the vehicle passes through the bridge joint and slightly bumps the road, the suspension can quickly filter the vibration and the sound insulation effect is excellent. When facing the rough road, the suspension can also provide some support, which can restrain the redundant bounce of the car body to the maximum extent.

  The evaluation car is equipped with L2-class assisted driving system. The intelligent cruise system can control the speed and steering, and realize autonomous car following. The acceleration and deceleration during car following are moderate, and the following distance supports multi-gear adjustment. However, the distance between the nearest gear and the preceding car is large, which is easy to be jammed by other vehicles.

  Summary:

  Based on the above test results, it is concluded that the overall performance of the 2024 Extreme Fox Alpha T5 in terms of objective data and subjective feelings has reached the expectations of the expert jury. On the objective data level, the performance of body technology and paint film thickness is acceptable, but there is still room for improvement in paint film spraying uniformity, and radar distance control needs to be optimized. On the subjective feeling level, the 2024 Extreme Fox Alpha T5 has performed well in exterior interior design, human-computer interaction and driving experience, but there are still some problems such as poor convenience of using mechanical keys and unreasonable distance between cruise system and car. On the whole, the commercial performance of the 2024 Extreme Fox Alfa T5 is above average among the tested models of the same class.

Let the Internet better benefit the people.

Five years ago, on April 19th, General Secretary of the Supreme Leader presided over a symposium on network security and informatization and delivered an important speech, stressing: "Promote the development of China’s network information industry and make the Internet better benefit the people." This important exposition fully demonstrates the people-centered development thought, clarifies the historical mission of China’s network information undertaking, and points out the direction for further promoting the construction of a network power.

Internet is one of the greatest inventions in the 20th century, which has brought great changes to people’s production and life, and played a strong role in promoting innovation and development in many fields. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has embarked on a great struggle with many new historical characteristics, attached importance to the Internet, developed the Internet, and managed the Internet, made overall plans and coordinated major issues concerning informationization and network security in political, economic, cultural, social, military and other fields, made a series of major decisions and put forward a series of major measures, and promoted the cause of network information to achieve historic achievements. Network infrastructure construction and information services have been popularized, new technologies and applications such as online trading, mobile payment and shared travel have been widely popularized, e-government has been accelerated, network poverty alleviation has been solidly promoted, social governance and basic public services have been continuously improved, and the people have more sense of acquisition, happiness and security.

In today’s world, modern information technologies such as the Internet, cloud computing and big data have profoundly changed the way people think, produce, live and learn. General Secretary of the Supreme Leader profoundly pointed out: "In response to the development of information technology, promoting educational reform and innovation, building a networked, digital, personalized and lifelong education system, building a learning society where everyone can learn, learn everywhere, and learn from time to time, and cultivating a large number of innovative talents are major issues facing mankind." China persists in promoting educational informatization and strives to expand the coverage of high-quality educational resources by means of informatization. Through the informationization of education, we will gradually narrow the digital gap between regions and urban and rural areas, vigorously promote educational equity, and let hundreds of millions of children share quality education under the blue sky and change their destiny through knowledge.

Ensuring people’s life safety and health is an important task of the party and the country. General Secretary of the Supreme Leader once vividly pointed out: "Medical and health services plus informationization are even more powerful!" He stressed: "We should attach great importance to the application of a new generation of information technology and accelerate the development of’ Internet+medical health’." Since the 18th National Congress of the Communist Party of China, China has made great efforts to improve the construction of population health information service system, established an interconnected population health information platform, promoted the application of big data in health care, promoted data collection, integration and sharing, and business collaboration of application information systems such as public health, family planning, medical services, medical security, and comprehensive management, strived to achieve standardized management and use of population health information, and better served the masses with medical and health service informationization.

Accelerating the pace of rural Internet construction is the proper meaning of accelerating the popularization of information services and allowing more people to share the fruits of development. The General Secretary of the Supreme Leader pointed out: "It is necessary to speed up the construction of information infrastructure and the popularization of information services, focus on poverty-stricken areas and border ethnic areas, reduce the cost of use, and make it available, affordable and well used by ordinary people." To this end, China has increased investment and expanded the effective coverage of optical fiber networks and broadband networks in rural areas; Aim at the main direction of agricultural modernization, improve the level of agricultural production intelligence and network management, and help farmers increase their income; Solidly carry out online poverty alleviation actions, explore the potential of the Internet in precision poverty alleviation and precision poverty alleviation, let more people in need use the Internet, let agricultural products go out of the countryside through the Internet, and continuously enhance the endogenous motivation of self-development of poor areas and poor people.

Information is an important basis for national governance, and it should play an important role in promoting the modernization of national governance system and governance capacity. The General Secretary of the Supreme Leader stressed: "We should strengthen Internet thinking, make use of the advantages of flat, interactive and fast Internet to promote scientific government decision-making, accurate social governance and efficient public services, and use information technology to better perceive social situation, smooth communication channels and assist decision-making and administration." Use information technology to promote the openness of government affairs and party affairs, speed up e-government, build an online service platform that integrates the whole process, use big data to promote the protection and improvement of people’s livelihood, and promote "Internet+education", "Internet+medical care" and "internet plus culture", so that people can run less errands and more data, and constantly improve the level of equalization, generalization and convenience of public services. The reform highlights such as "do it online at once" and "don’t meet for approval" are numerous and welcomed by the masses.

Cyberspace is the common spiritual home of hundreds of millions of people. Cyberspace is clear and the ecology is good, which is in line with the interests of the people. Cyberspace is smoky and ecological deterioration, which is not in the interests of the people. No one wants to live in a space full of falsehood, fraud, attack, abuse, terror, pornography and violence. In this regard, the General Secretary of the Supreme Leader pointed out: "We should be responsible to the society and the people, strengthen the governance of cyberspace according to law, strengthen the construction of online content, strengthen positive online publicity, cultivate a positive and healthy online culture, nourish people’s hearts and society with socialist core values and outstanding achievements of human civilization, and achieve full positive energy and high theme, so as to create a clean and positive cyberspace for the majority of netizens, especially teenagers." It is necessary to speed up the construction of a security system for key information infrastructure, build a network security defense line, ensure the security of personal information, and safeguard the legitimate rights and interests of citizens in cyberspace.

"The people’s yearning for a better life is our goal." General Secretary of the Supreme Leader has repeatedly stressed that the development of online information business must implement the people-centered development thought and take the promotion of people’s well-being as the starting point and the end result of information development. The practice of building a network power in China proves that network information technology is playing an increasingly important role in promoting economic and social development, modernizing the national governance system and governance capacity, and meeting people’s growing needs for a better life. We should take the Internet as a new way to understand the masses, get close to them and solve problems for them, and simultaneously promote the strategic deployment of building a network power and the goal of "two hundred years", so that the people can have more sense of gain, happiness and security in the development of informatization and work together to realize the Chinese dream of the great rejuvenation of the Chinese nation.

Bao Beier smiled and questioned: I will shoot if there is a play, and I cherish it.

In the colorful entertainment circle, every artist is fighting for his dream and life. Some people became a hit with a masterpiece, while others were controversial because of several works with poor evaluation in succession. Recently, Bao Beier, a powerful actor, responded to the questions of netizens with a humorous and sincere attitude in the face of "the query of bad movies", which aroused widespread concern and discussion.

In an open interview, Bao Beier calmly responded to outside criticism with a self-deprecating frankness. He said humorously, "Yes, there is no other play for me, so shoot whatever you want. I am very satisfied to have the opportunity to film. Will I still be picky? " This remark not only made the reporters and audience on the scene laugh, but also quickly caused a heated discussion on the Internet. Bao Beier’s remarks not only reflect his true and humble personality, but also reflect the reality of the existence of entertainment actors. In this big dye vat, actors often have to face all kinds of temptations and challenges, and it is particularly precious to be able to keep their initial heart and stick to their beliefs and principles.

For Bao Beier, it is a kind of luck to get the script and have the opportunity to show his acting skills in front of the camera. He understands that in this industry, only a few actors can choose their own roles. Therefore, he chose to treat every performance opportunity with a peaceful attitude and cherish every performance. This mentality allows him to remain optimistic and positive in the face of doubts. Bao Beier’s answer also inspired netizens to think deeply. In the process of chasing box office and fame, how actors should grasp the quality of their works and how to balance the balance between business and art has become a topic worth pondering.

Bao Beier’s acting career is also full of twists and turns. He has also experienced the low point of his career, and some of his works have been questioned. But these experiences made him cherish every performance opportunity more and work harder to improve his acting skills and comprehensive quality. He knows very well that as an actor, only by constantly challenging himself and exceeding the limit can he gain a firm foothold in the entertainment industry and continue to grow and develop.

Looking forward to the future, we expect Bao Beier to keep this humble and diligent attitude, dare to challenge himself and bring more wonderful works to the audience. At the same time, we also hope that the whole entertainment circle can pay more attention to the quality and connotation of the works and offer more artistic masterpieces with depth and temperature to the audience. In this era of rapid consumption, the works that really touch the heart are the most precious.

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Expose Cai Xukun’s current situation!

Today, although Cai Xukun is temporarily unable to appear in China, his influence in overseas markets cannot be underestimated. His albums have sold more than 10 million copies on foreign platforms, which is enough to prove his strength and popularity on the music road. At the same time, his fans are also working hard to create more exposure opportunities for him and look forward to his early comeback in China.

Despite the ups and downs, Cai Xukun has always maintained his passion for art and his desire for success. He understands that in order to gain more support from fans, he must continue to work hard to create more excellent works. In addition, he is also actively engaged in public welfare, using his influence to help those in need and give back to society.

Looking back at Cai Xukun’s growth process, we can see the ups and downs and rebirth of a traffic star. His story tells us that in the ever-changing stage of the entertainment industry, stars need to be vigilant and constantly challenge themselves in order to gain a foothold in the highly competitive market. At the same time, the power of fans cannot be ignored. It is their support and encouragement that provides Cai Xukun with the strength to counterattack and rebirth.

All in all, Cai Xukun’s experience has provided valuable inspiration for celebrities in the entertainment industry. No matter what kind of difficulties they encounter, celebrities need to have firm beliefs and face them bravely. At the same time, cherish the support and trust of fans and repay their love with excellent works. Only in this way can they stand tall in the wave of the entertainment industry and realize their artistic dreams.

Audi Audi SQ7 Linyi area big price reduction, the lowest only sale 1.0988 million! Quantity is limited

In [Easy Car Linyi Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Audi SQ7 is currently offering amazing discounts. The highest discount can even reach 3,000. The minimum starting price is only 1.0988 million. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the Audi SQ7 discounts.

Let’s take a look at the appearance of the Audi SQ7 first. The front of the Audi SQ7 looks more stocky and sporty. Coupled with stylish and generous headlights, it can win the love of young people. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode, etc. To the side of the body, the body size of the car is 5066MM*1970MM*1701MM, the car adopts a young personality line, the body feels very avant-garde, with large-sized thick-walled tires, the overall visual effect is very cold. In terms of the rear, the rear looks more energetic, and the taillights show a cold design style, which is very hard.

Sitting in the car, the interior looks very fashionable, very in line with the taste of young consumers. The steering wheel of the car is very atmospheric, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel shift, steering wheel heating and other functions, giving people a bright feeling. From the central control point of view, with the 10.1-inch touch LCD central control screen, the interior style is impressive and looks quite stable. The dashboard and seat also feel good. Let’s take a look. The dashboard design is remarkable, and the shape takes the sports route. The car adopts leather seats, which are wide and thick, and are very comfortable to ride.

The Audi SQ7 is matched with an automatic manual (AT) transmission, with a maximum power of 373KW and a maximum torque of 770N.m, resulting in good power performance.

Avita: The Thrilling Leap of Changan Automobile

Avita: The Thrilling Leap of Changan Automobile

On January 15, Changan Automobile’s new high-end electric vehicle brand "Avita" was officially released, and the first model of the new brand "Avita 11" was also unveiled simultaneously. Changan Automobile hopes to create "emotional intelligent electric vehicles" through this new brand, occupy a place in the high-end electric vehicle market, and narrow the gap with Tesla, NIO and other new car-making forces.

Before the debut of the Avita brand, Changan Automobile’s new energy vehicle business had significantly lagged behind the market development trend and the pace of progress of competitors, especially in the mid-to-high-end new energy vehicle market. Competitors such as SAIC Group, Dongfeng Group, GAC Group, BAIC Group, and Geely Automobile have all launched mid-to-high-end new energy brands that operate independently. Therefore, the success of the Avita brand is very critical to Changan Automobile.

Chongqing is Avita’s manufacturing base, with an annual production capacity of up to 350,000 units. Brand public relations, marketing and other departments, as well as software research and development are located in Shanghai – on October 21, Avita Technology established a wholly-owned Avita New Energy Vehicle Technology (Shanghai) Co., Ltd., with a global design center in Munich, Germany.

Avita plans to launch four models in the next five years. Among them, the first Avita 11 white body has been trial-produced in the Chongqing factory in October, and will be officially released in the second quarter of next year. The retail network will also be unveiled one after another. The first batch of mass production and user delivery will be achieved in the third quarter of next year, and its sales network will cover about 100 cities across the country.

Compared with the new energy models launched by Changan Automobile before, Avita 11 can be said to be a stunning work. For Changan Automobile, it can be regarded as an epoch-making product in terms of design concept, design language, vehicle shape, driving control performance and intelligence level. Avita also used this to create a new term "emotional intelligent electric vehicle", hoping to add emotional attributes to intelligent electric vehicles and differentiate them from other competitors.

Avita 11 is also the result of a strong collaboration between Changan Automobile, Huawei and CATL. The car was born from the CHN platform jointly built by the three parties, and the three letters of CHN represent each of the three companies. Yu Chengdong, executive director of Huawei, CEO of Consumer BG and CEO of Smart Car Solutions BU, said "Relying on 30 years of technology accumulation in the ICT field, we provide Avita with a comprehensive solution for smart cars through Huawei Inside."

Zeng Yuqun, chairperson of CATL, said: "The cooperation between CATL and Avita Technology began with the joint research and development of the CHN platform, but it goes far beyond technical investment. CATL will provide a steady stream of driving power for the new generation of smart electric vehicles owned by Avita Technology."

The core design concept of Avita 11 is "futuristic", and the overall design follows the design principles of bold confidence, emotional intelligence, and dynamic personality. Its agile and powerful exterior design shows a unique aesthetic charm.

Avita: The Thrilling Leap of Changan Automobile

The Avita 11 features a closed front design, with a slender and angular F-shaped headlight combination that converges the visual center to the logo in the center of the front of the car, condensing it without losing its edge. The aerodynamic package on both sides of the front bumper echoes the F-shaped headlights, with a lidar in the middle of the bumper.

Avita: The Thrilling Leap of Changan Automobile

From the side, the Avita 11 has a slender body with short front and rear overhangs, starting from the C-pillar, and the roof is pressed down to create the posture of a coupe SUV. The side lines of the body are simple and elegant, and the profile is full. The two window lines merge into a sharp V-shaped sharp angle at the rear of the car, and point forcefully to the edge of the C-pillar end, which is very dynamic and dynamic, and echoes the rounded rear wheel arches. The door handles have a hidden design.

Avita: The Thrilling Leap of Changan Automobile

The rear shape of the car is relatively round and looks very stable. Slender through taillights extend to both sides of the tail. The rear window design of the Avita is very characteristic. The shape is inverted trapezoid, and the area is very small, which makes the design of the tailgate feel a bit hatchback.

Avita: The Thrilling Leap of Changan Automobile

From the photos of the actual car, the area of the rear window is indeed very small, and it is unknown whether it will affect the driver’s observation of the rear environment during actual driving.

Avita: The Thrilling Leap of Changan Automobile

Other details of the Avita 11 are not much, and the interior is not open. Currently known information includes a cruising range of at least 700 kilometers, a 0-100km/h acceleration time of less than 4 seconds, a 200kW high-pressure super fast charging and 400Tops of top computing power, making it easy to achieve safe and convenient intelligent driving.

The emotional intelligent electric vehicle proposed by Avita will become a new category, or is it just a concept? The author believes that as the human-machine interaction functions of intelligent electric vehicles become richer and richer, and the interaction patterns become more and more diverse, it is indeed a possibility to give them more emotional attributes. But the premise is that the intelligent level of Avita 11 should reach a high degree, especially the experience of the intelligent cockpit should be completely based on the actual emotional needs of customers.

In fact, some current smart electric vehicles already have certain emotional attributes in terms of product design and function, such as the very unique anthropomorphic image of NOMI on NIO electric vehicles, which has been deeply exploring the emotional needs of human-vehicle interaction. Therefore, if the emotional intelligent electric vehicle proposed by Avita wants to become a new species and new category, it must have a more subversive innovation on the basis of the existing intelligent electric vehicles, otherwise it will not be attractive enough.

Not only Changan Automobile, but also large state-owned automakers such as SAIC, GAC, Dongfeng, and BAIC have established independent subsidiaries to develop new energy vehicle businesses, but they have maintained absolute control of the new energy vehicle subsidiaries. Even Baidu, a joint venture between Baidu and Geely, holds a 55% stake as the leading Baidu. But Avita Technology is an exception.

The predecessor of Avita Technology (Chongqing) Co., Ltd., the operating body of the Avita brand, was "Changan NIO New Energy Vehicle Technology Co., Ltd." (Changan NIO), which was jointly established by Changan Automobile and NIO in July 2018. The two parties held 50% of the shares respectively. Since then, due to NIO’s difficulties and no time to take care of it, Changan NIO has not made progress. In June 2020, Changan Automobile increased its capital to Changan NIO. The shareholding ratio reached 95.38%, and NIO’s share ratio fell to 4.62%. On May 20, 2021, Changan NIO was renamed Avita Technology.

On November 5, 2021, Avita Technology announced the completion of a round of financing, and the registered capital increased from the previous 288 million yuan to about 1.172 billion yuan.

Among them, Changan Automobile increased its capital by 500 million yuan, and Ningde Times increased its capital by 770 million yuan. After this financing, Changan Automobile’s shareholding ratio was diluted from 95.38% to 39.02%; Ningde Times held 23.99%, becoming the second largest shareholder of Avita Technology; Fujian Mindong Times Rural Investment Development Partnership held 5.00%, Chongqing Chengan Private Equity Fund Partnership held 19.01%, Chongqing Liangjiang West Securities Equity Investment Fund Partnership held 1.87%, Southern Industrial Asset Management Co., Ltd. held 8.73%, and Chongqing Southern Industrial Equity Investment Fund Partnership held 1.25%. NIO did not participate in the capital increase, and the shareholding ratio was diluted from 4.62% to 1.13%.

Among the investors mentioned above, Southern Asset is a wholly-owned subsidiary of the parent company of Changan Automobile and one of the top 10 shareholders of Changan Automobile, holding 6.12%. Therefore, it has a relationship with Changan Automobile. Southern Industrial Fund has no relationship with Changan Automobile, but has an equity relationship with Southern Asset.

For the purpose of this financing, Changan Automobile said that the introduction of external resources for equity diversification reform can enhance development vitality, improve operational efficiency, accelerate the integration of new energy vehicle industry chain resources, and continuously expand the development space of the industry chain, ultimately realizing the smooth transformation of Avita Technology Company.

Avita: The Thrilling Leap of Changan Automobile

Why should Changan Automobile give up its absolute controlling stake in Avita? Some people think that Changan Automobile is intentional, which can maximize the vitality of Avita Technology, get rid of the shackles of the state-owned enterprise system, and share risks.

There are also opinions that Changan Automobile is forced to do so. If it does not sell a larger proportion of its equity, it will not be able to attract truly powerful partners, such as Ningde Times. Tan Benhong, CEO of Avita Technology, also said in an interview that smart electric vehicles are a new field, and if you choose a partner with less ability, the hope of success is even more slim.

For the purpose of CATL’s investment in Avita Technology, there is a view that it is to make its highly integrated CTC (Cell to Chassis) technology come to fruition. This technology of integrating battery cells with vehicle chassis will help to significantly reduce the cost of electric vehicles, but it will weaken the dominance of OEMs in the development of electric vehicles and strengthen the voice over battery companies. Therefore, many OEMs are more cautious. CATL’s investment in Avita Technology and becoming its second largest shareholder will help CTC technology land on Avita models.

However, Tan Benhong said in an interview that Avita 11 will use the latest electrification technology of Ningde Times, but it is not clear whether CTC technology will be used. He said "C2C needs to be done when other conditions are ripe."

It is worth noting that Changan Automobile also gave up its controlling stake in financing Changan New Energy. In October 2018, Changan New Energy was publicly listed on the Shanghai United Equity Exchange to increase capital. In December 2019, Nanjing Runke, Changxin Fund, Liangjiang Fund, Southern Industrial Fund and other four parties invested a total of 2.84 billion yuan. Changan Automobile’s shareholding in Changan New Energy was reduced from 100% to 48.95%.

On October 30, Changan Automobile announced that Changan New Energy will introduce a number of strategic investors in the form of public listing on the Shanghai United Equity Exchange, and the planned proceeds raised will not exceed 5 billion yuan. This is the second round of financing since the establishment of Changan New Energy. If the fundraising increases Changan Automobile’s capital by different proportions, then its share ratio in Changan New Energy may be further diluted.

The Avita brand and the Avita 11 have just been unveiled, and from the few details and designs revealed, it has the potential to become a high-end pure electric vehicle, but it has only just begun. The future is still full of unknowns.

On the one hand, the competition in the smart electric vehicle market is becoming increasingly fierce. Some first movers have already established a firm foothold in the market, and the latecomers have to provide more forward-looking and revolutionary products to have the opportunity. It remains to be seen whether Avita’s emotional intelligent electric vehicle can live up to its name. On the other hand, it is also unknown what impact Changan Automobile will bring to this new brand if it gives up its absolute controlling stake in Avita. Based on this, the appearance of Avita 11 is not only an amazing leap for Changan Automobile, but also a thrilling leap.

Avita: The Thrilling Leap of Changan Automobile

Securities Supervision Commission maximum penalty Hengda real estate actual controller Xu Jiayin

On May 31, the Securities Supervision Commission said that it had recently made an administrative penalty decision on Hengda Real Estate’s bond fraud issuance and information disclosure violations according to law, ordered Hengda Real Estate to correct, gave a warning and fined 4.175 billion yuan, and imposed a top fine of 47 million yuan on the then chairperson and actual controller of Hengda Real Estate.

This time, the Securities Supervision Commission punished Hengda Real Estate’s fraudulent issuance of bonds according to 20% of the proceeds raised, and imposed a maximum fine on its information disclosure violations. This is the strictest measure since the unified law enforcement of the bond market. It not only punishes financial fraud severely according to the law, but also fully considers the scale of Hengda Real Estate bonds and the overall work of "guaranteeing the delivery of housing", and insists on the unity of political, social and legal effects. At the same time, the Securities Supervision Commission is promoting the investigation of relevant intermediaries.

Inflated revenue and profits, inExchange market fraud

The Securities Supervision Commission found that from 2019 to 2020, Evergrande Real Estate inflated its income and profits by recognizing its income in advance, resulting in fraudulent issuance of bonds publicly issued in the exchange market, and the relevant annual reports disclosed contained false records. At the same time, Evergrande Real Estate also failed to disclose regular reports on time, failed to disclose major litigation and arbitration as required, and failed to disclose due debts as required.

Securities Supervision Commission administrative penalty decision shows that the punishment involves Xu Jiayin and many other Hengda real estate executives at that time.

In terms of the amount involved, the penalty decision found that in 2019 Hengda Real Estate implemented financial fraud by confirming income in advance, and the false income was 2139.89 billion yuan, accounting for 50.14% of the current operating income, corresponding to the false cost of 173.267 billion yuan, false profit 40.722 billion yuan, accounting for 63.31% of the total profit of the current period.

In 2020, the inflated income was 350.157 billion yuan, accounting for 78.54% of the current operating income, corresponding to 2988.68 billion yuan of inflated costs and 51.289 billion yuan of inflated profits, accounting for 86.88% of the current total profit.

Due to the fact that the relevant data of the 2019 and 2020 annual reports with false records were quoted in the issuance documents announced during the issuance of the above bonds, Evergrande Real Estate fraudulently issued 20.80 billion yuan of bonds from May 2020 to April 2021.

In addition, Evergrande Real Estate failed to disclose the 2021 annual report, 2022 interim report and 2022 annual report on schedule, failed to disclose the situation of major litigation and arbitration as required, and failed to disclose the situation of failing to pay off due debts as required.

The penalty decision shows that as of August 31, 2023, Hengda Real Estate has not disclosed a total of 1533 major litigation and arbitration matters (the amount involved 50 million or more) in a timely manner as required since January 1, 2020, and the amount involved is 431.259 billion yuan.

As of August 31, 2023, Hengda Real Estate has failed to pay off 2,983 maturing debts in a timely manner since January 1, 2021, involving an amount of 2785.31 billion yuan.

Hengda Real Estate’s financial fraud is integratedtransformadvance, Xu Jiayin is to blame

In terms of wording, the punishment decision used terms such as "the means were particularly bad and the circumstances were particularly serious" for Xu Jiayin, the then chairperson. In view of Xu Jiayin’s decision and organization of financial fraud, the means were particularly bad and the circumstances were particularly serious. In accordance with the "Securities Law" and other relevant provisions, Xu Jiayin was banned from the securities market for life.

The Securities Supervision Commission stated that the evidence in the case is sufficient to prove that Xu Jiayin, as the chairperson and actual controller of Evergrande Real Estate, arranged and organized financial fraud, such as asking for the adjusted income level of operating indicators and deciding what index data to use. These related matters are all important components of the financial fraud process, which directly led to the illegal acts of fraudulent issuance and false records in Evergrande Real Estate. Accordingly, the Securities Supervision Commission determined that it made decisions and organized the implementation of financial fraud, and took responsibility for fraudulent issuance and false records in annual reports.

"In addition to failing to fulfill his duty of diligence as chairperson of Evergrande Real Estate, Xu Jiayin used the control of the actual controller over the company to instruct relevant personnel to commit financial fraud," the penalty decision states.

The Securities Supervision Commission believes that the evidence in the case proves that the financial fraud of Hengda Real Estate is the cooperation of the relevant functional areas of business of the company, the company headquarters and the project company are promoted as a whole, and the means of fabricating important facts such as modifying and adjusting the delivery list of the year and modifying the delivery time of the Mingyuan system are taken. It involves a wide range and a large amount of fraud. These matters have obviously exceeded the scope of duties and performance procedures that the chairperson can organize and implement.

Hengda Real Estate Bond Fraudulent Issuance and False Records in Annual Reportsnot exceededstatute of limitations

Xu Jiayin stated in his defense opinion that Hengda Real Estate’s illegal behavior has exceeded the time limit for administrative punishment and should not be subject to administrative punishment, and the audit institution should be held responsible.

In this regard, the Securities Supervision Commission believes that the "Administrative Punishment Law" stipulates that if the illegal act is not discovered within two years, no administrative penalty will be imposed, unless the law provides otherwise. As long as the clues of the illegal act have entered the field of vision of the competent authority, the illegal act should be determined to be "discovered".

In August 2021, Hengda Real Estate risk broke out. In December 2021, relevant departments organized accounting firms to conduct an asset inventory special project audit of Hengda Group. In March 2022, the audit found that Hengda Real Estate was suspected of violations such as early recognition of income. Therefore, the illegal acts involved in the case were discovered by the competent authorities no later than March 2022.

Evergrande Real Estate disclosed its 2019 and 2020 annual reports in April 2020 and April 2021 respectively. At the same time, the issuance time of the five bonds of 20 Evergrande 02, 20 Evergrande 03, 20 Evergrande 04, 20 Evergrande 05, and 21 Evergrande 01 was not earlier than May 26, 2020, and the time of discovery was not more than 2 years from March 2022. The responsible personnel in this case participated in the preparation of false data and reports or signed the corresponding reports and documents, and did not exceed the 2-year time limit for administrative penalties.

In summary, Hengda Real Estate disclosed false records in the 2019 and 2020 annual reports and the illegal issuance of fraudulent bonds of public distribution companies are within the time limit for administrative penalties.

Beijing News Shell Financial Reporter, Zhang Xiaochong, Editor, Chen Li, Proofreader, Lucy