By 2025, there will basically be chain stores and logistics distribution centers in counties and counties-
Let the county business fire up.
County commerce will usher in rapid development. On May 19th, the State Council Press Office held a routine briefing on the State Council policy. Wang Bingnan, Vice Minister of Commerce, pointed out at the meeting that during the Tenth Five-Year Plan period, the county-level commercial construction will be implemented, and efforts will be made to establish and improve a rural commercial system with the county as the center, towns as the focus and villages as the foundation, and strive to basically realize the double promotion of farmers’ income and rural consumption in qualified areas by 2025.
Promote the construction of rural commercial system
During the "14th Five-Year Plan" period, the rural circulation work will present "four outstanding"-
Highlight the county as the starting point of work. There are 21,000 towns in China. At present, farmers’ consumption is mainly concentrated in towns. During the "Fourteenth Five-Year Plan" period, the county was regarded as the entry point of rural commerce, including not only the traditional rural areas, but also the towns, in order to adapt to the actual situation of rural circulation and rural consumption, strengthen the central position of the county and give play to the important node function of the towns.
Highlight the two key points of sinking and ascending. Sinking means guiding urban production and circulation enterprises to the countryside, driving new products, new services, new technologies and new ideas to the countryside, and gradually narrowing the consumption gap between urban and rural areas, so that farmers can achieve the same level of consumption environment, the same quality of goods and the same standard of services as cities at their doorsteps. Upward, it is to promote agricultural products to enter the city, establish a closer connection between production and marketing, reduce circulation links, improve circulation efficiency, reduce circulation loss, cultivate agricultural products brands, increase farmers’ income, and let urban consumers obtain agricultural products with better quality and more reasonable prices.
Highlight the modern circulation system. To build a rural commercial system, we should put the quality of development in a prominent position and take the modern rural circulation system as the direction. By promoting informationization, standardization, intensification and standardization, coordinating the construction of software and hardware, filling the shortcomings of rural commerce, changing the backward face of rural commerce, improving the development level of rural commerce, and never engaging in low-level redundant construction and disorderly and unfair competition in rural commerce.
Highlight the double promotion of farmers’ income and rural consumption. Wang Bingnan pointed out that rural circulation connects production and consumption, and the consumption market at the township and village levels accounts for 38% of the total consumption market in China, which has great consumption potential. To improve the modern commercial system in rural areas, it is necessary to increase farmers’ income at the individual level, enhance farmers’ sense of acquisition and happiness, and expand rural consumption at the macro level to form a strong domestic market.
Improve farmers’ consumption ability
In recent years, with the steady improvement of farmers’ income level, the scale of rural consumption has been driven. In 2020, the retail sales of rural consumer goods reached 5.3 trillion yuan, an increase of 26.1% over 2015, which was faster than that of cities and towns for eight consecutive years. The trend of rural consumption upgrading is obvious. In 2020, the per capita consumption expenditure of education, culture, entertainment, transportation, communication and medical security of rural residents will increase by 35.1%, 58.3% and 67.6% respectively compared with 2015.
Liu Decheng, director of the Department of Circulation Development of the Ministry of Commerce, said that in the future, it will continue to increase farmers’ income, improve farmers’ spending power, and give farmers more sense of acquisition and happiness.
Improve the backbone network of agricultural products circulation. Based on the main producing areas, distribution centers and sales areas of agricultural products, we will improve the level of facilities construction and service functions in the primary processing, wholesale and retail of producing areas, promote the effective connection of circulation nodes, and improve the cross-regional production and marketing chain. Identify a number of national backbone agricultural products wholesale markets and backbone circulation enterprises to promote information interconnection and facilities sharing in all aspects of agricultural products production, transportation, warehousing and consumption, and enhance the level of agricultural products circulation serving agriculture.
Expand the coverage of e-commerce in rural areas. Strengthen the overall planning ability of county-level e-commerce public service centers, provide market development, resource docking and other services for e-commerce enterprises, family farms, farmers’ cooperatives and other subjects, and enhance the upward ability of e-commerce services for agricultural products. Reduce rural logistics costs, support postal services, express delivery, logistics, trade and circulation enterprises to carry out market-oriented cooperation, realize unified warehousing, sorting, transportation, distribution and collection, and actively develop unified warehousing and distribution.
Improve the commercialization processing capacity of agricultural products. Accelerate the filling of shortcomings in cold chain facilities of agricultural products, strengthen the cultivation of agricultural products brands, expand and extend the industrial chain, upgrade the value chain, and better promote the effective docking between small farmers and the big market.
Strengthen the long-term mechanism of production and marketing docking. Guide agricultural products circulation enterprises and new agricultural business entities to achieve accurate docking through the development of order agriculture, integration of production and marketing, equity cooperation and other modes. Organize various forms of production and marketing docking activities, encourage all localities to play the role of cooperation between the east and the west, counterpart support, county-enterprise cooperation and other mechanisms, and promote docking resources to focus on helping counties and poverty-stricken areas in rural revitalization.
Improve the rural consumption environment
Wang Bingnan introduced that there is an imbalance between urban and rural development in the current rural commercial field, which is manifested in the low level of rural commercial facilities, low quality of goods and services and poor market order. There are not only market reasons such as low willingness of market participants to enter rural areas, but also institutional factors such as weak supervision. In the next step, we will focus on upgrading in four aspects to greatly improve the rural consumption environment.
Facilities upgrade. In the county, we will focus on upgrading a number of comprehensive business service centers and logistics distribution centers to strengthen the county’s comprehensive business service capabilities. In towns and villages, we will focus on upgrading a number of business centers in towns and villages, increase life service functions, and promote the integration of shopping, entertainment and leisure. In the village, a number of "husband and wife shops" will be transformed and upgraded into new chain convenience stores, and businesses such as express delivery and distribution of agricultural products will be encouraged to be enriched according to local conditions.
Upgrade of goods and services. It is necessary to guide urban production and circulation enterprises to enter the rural market, extend the marketing network to the countryside, develop goods and services suitable for the rural market, and promote the upgrading. At the same time, we will develop rural tourism, folk customs, characteristic culture, leisure agriculture and other services to promote the integrated development of rural business travel, entertainment and sports.
Mode upgrading, namely "transformation" and "integration". Transformation is digital and intelligent transformation. On the one hand, we should vigorously develop rural e-commerce, further expand the coverage of rural e-commerce, focus on solving the "last mile" problem of rural online shopping, and strive to achieve full coverage of express outlets in all administrative villages in 3-5 years. On the other hand, it is necessary to promote traditional rural commercial enterprises to apply modern information technology on a large scale and upgrade their software and hardware. Convergence, that is, to promote the development of cross-border integration in function, and to superimpose functions such as "business+life service" to realize multi-function and multi-purpose in one network.
Regulatory upgrade. During the "Fourteenth Five-Year Plan" period, we will give priority to standardizing the rural market order and strengthening market supervision, improve the linkage mechanism between urban and rural areas, strengthen source management, and severely crack down on illegal business practices such as the production and operation of fake and shoddy goods in rural areas. (Reporter Xu Peiyu)