标签： 西安桑拿网

Haval’s second generation of big dogs ushered in the golden age of new energy light off-road

The last decade was an era of great growth for SUVs.

In the past ten years, Chinese cars have entered thousands of households, and the number of cars owned by thousands of people has increased by nearly 250%. SUVs have become the first category of passenger cars. The explosive market growth and the entry of mushrooming brands have made the entire SUV territory surging, and the group is divided. Haval SUV global sales exceed 8 million, and it has been the sales champion for 101 months in total, and has been the sales champion for 12 consecutive years. In the era of great growth, there are no miracles. The key to the Great Wall Haval becoming synonymous with global SUVs is reliability and focus, leadership and love. It is the patented technology of more than 1,000 SUVs leading the second place, and it is also super reasonable with the value of the times.

The next decade will be the era of new energy for SUVs.

In the new era, there are two new propositions: the demand for energy technology and the demand for the SUV era.

Relying on the profound experience of the Great Wall in vehicle manufacturing, the Haval brand has strong technical support

The new energy track is not a 100-meter sprint, but a long-term "marathon". In essence, it is also a competition for technical reserves. Only by mastering the core technology can you complete the entire race.

Haval brand has absolute technical confidence in the new energy era – Great Wall Motor, which has 30 years of car building heritage, continues to empower the Haval brand in safety, reliability and new energy technology; at the same time, relying on the forest ecosystem, Great Wall Motor is accelerating the layout of new energy and intelligent technology. In the first three quarters of 2022 alone, the total investment in research and development reached 8.544 billion yuan, an increase of 64.74% year-on-year. By 2025, the cumulative R & D investment of Great Wall Motor will reach 100 billion yuan. In the field of new energy, Great Wall Motor’s patent disclosure and authorization reached 1966 points and 1650 copies respectively, and the number of patents ranked first among domestic automobile brands; in terms of hybridization, Great Wall Motor’s DHT technology ushered in the first upgrade, "pure electricity, pure electricity priority, intelligent hybrid" three power modes, bringing more choices to customers; in the field of intelligence, the penetration rate of intelligent vehicles will increase to 86.17% in 2022, and the sales volume of models equipped with coffee intelligence will exceed 200,000, so that Haval brand is full of confidence on the road of new energy transformation.

The development of new energy technology today has completely passed the "anxious era" of the first stage. The once popular "three electric parameters" should no longer become a gimmick for any product. What users need to perceive is unlimited comfort within a limited distance. This is the original intention of new energy technology. Haval uses the world’s best new energy DHT technology, industry-leading coffee intelligence, finer driving quality, and stricter safety standards to answer the times – Haval, only the most reasonable energy technology is exported!

The 3/4 scale category has been further advanced, successfully opening up another market segment blue ocean

For more than ten years, relying on the strong technical strength of Great Wall Motors, the Haval brand with a deep hard-core off-road manufacturing foundation and off-road culture accumulation, relying on the professional, focused and dedicated brand spirit in the SUV field, as well as the accurate insight into user requests, the big dog model launched two years ago successfully created the "3/4 scale" concept, which brought users more scale wildness than urban SUVs and more scale comfort than hard-core off-road vehicles. The new product dimension has become the trusted choice of super 230,000 owners around the world, laying the prototype of the Haval dog category.

Two years later, with the gradual opening of the epidemic, users are more and more eager to go out for self-driving travel and trendy wild life. They need not only a city car that can ensure daily family, but also a light off-road SUV that can satisfy individual expression, broaden the radius of life, and improve the fun and quality of life. This also means that SUVs have officially entered the 3.0 light off-road era from the off-road 1.0 era to the camping 2.0 era, also known as the travel era, filling the urban depression on the off-road chain, with endless distance and unlimited freedom.

Combined with the needs of users and the times, the 3/4 scale car has been upgraded and evolved again. With the blessing of DHT new energy technology, Haval’s second-generation big dog has brought users a "city, wild and electric" car experience. Successfully opened up the blue ocean of the new energy light off-road segment market, and opened a new era of 3/4 scale cars. Whether it is the fuel era or the current new energy era, Haval must make a better SUV in every era!

3/4 scale tide road car – Haval second-generation big dog, so that the new energy SUV market is no longer the same. Compared with most urban new energy SUVs, it can not only meet the family city commute, but also, with the blessing of light off-road attributes, it has better passing performance than urban SUVs, more comfortable and intelligent driving space than hardcore SUVs, and more diverse, more leisurely, and more exquisite electric camping experience than conventional new energy models. Overall, light off-road is a diverse outdoor play, represents a new lifestyle, and reflects the current life attitude of young users.

Haval Second Generation Big Dog, Haval Big Dog, and Haval Kugou will create differentiated product capabilities according to different target audience positioning. Different sizes, different power forms, and different product characteristics correspond to different consumer groups to form brand synergies and continue to strengthen the influence of the "3/4 scale" category.

The user ecosystem has been upgraded, and "Hagoubang" has opened a new chapter

With the strong joining of Haval Kugou and Haval’s second-generation big dog, the Haval dog category will rely on a wider client base to continue to focus on the goals of trendy play, fun wild, good deeds, and win-win. Through the three dimensions of ethnic improvement, ecological improvement, and gameplay improvement, we will reshape the ecosystem of "Hagoubang", continuously improve the service experience, and empower users in both directions.

The second-generation big dog will work with Haval big dog and Kugou to improve the dog category family matrix, and "Hagoubang" will also be fully upgraded to the dog category family car club, which is expected to exceed 100,000 people this year.

"Hagoubang" will be upgraded from a single co-creation form to a "co-creation, sharing, and win-win" user ecosystem. In 2023, more activities will be co-created with users. In the future, three user win-win plans will be launched, including a million Internet celebrity training plan, a million business opportunity sharing plan, and a million partner incentive plan.

Haval’s second-generation big dog is not only a car, but also represents a new lifestyle. In addition to comprehensively upgrading the "Tide Play Wanli" IP gameplay, the Haval brand will also launch the "Tide Wild Tribe" plan to build a full-link Tide Wild life circle from the model to the periphery, from interests to social interaction. The "Tide Wild Tribe" plan will also work with many cooperative brands to jointly promote the popularization of the light off-road lifestyle.

The end.

Haval brand as a strong player in the SUV field, each product starts with a precise insight into user requests and desires. If two years ago, the generation of big dogs created the era of light off-road, carved 3/4 scale, then today’s second generation of big dogs with electricity will create the golden age of new energy light off-road, so that off-road has been a priority since then.

In 2022, the Haval brand kicked off a new prelude to a comprehensive transformation, and in 2023, it was the decisive year for Haval to transform into new energy. Haval is not limited to providing users with a single sense of satisfaction, but to build a comprehensive link system, so that users can buy with confidence, use comfortably, and have fun. It is beyond rationality, which is the Haval gene. Without using PPT to "tell stories" and only using products to impress users, the Haval brand will continue to deepen the field of new energy, and open up a better tomorrow for the new energy industry with more innovative technologies and better products.

Daily car news： Volvo registers electric vehicle trademark, Changsha BYD chip production line completes installation

[Understand the way of the car, smell the car every day] Let’s take stock of what major events happened in the automotive industry on September 13, 2022.

Automotive Event 1: Volvo Registers Electric Vehicle Trademark

The next generation of Volvo XC90 is rumored to be called "Embla" – a way of doing away with the letter and number naming rules Volvo has used on cars for decades – and now Volvo is planning a series of new names for all-electric products.

The European Union Intellectual Property Office has revealed a series of patent applications, and Volvo appears to be planning to replace its current model lineup with pure electric models. It doesn’t look like the new naming scheme will change much to the structure of the current lineup, such as the EXC90, EXC60, EXC40 and EC40, etc. These are likely to be pure electric versions of the current SUV lineup. The same is true for Volvo’s sedans and wagons, such as the ES60, ES90, EV60 and EV90 are already registered.

Not only that, but we have also seen Volvo register trademarks for the EX30, EX40, EX60 and EX90. This move does not rule out Volvo’s intention to bring these products into production. Currently, Volvo’s new SPA2 platform can accommodate all-electric vehicles from the S60 to the XC90.

It is worth noting that Volvo previously announced that it will transform into a pure electric luxury car company by 2030, and Volvo plans to achieve the global sales target of 1.20 million vehicles by 2025, of which at least 50% will be pure electric vehicles.

Automotive incident 2: Changsha BYD chip production line completed installation

A few days ago, we learned from Hunan Daily that Changsha BYD Semiconductor Co., Ltd.’s 8-inch automotive chip production line successfully completed the installation on September 5 and began production debugging. It is expected to be officially put into production in early October and can produce car-grade chips 500,000.

BYD Automobile released a sales report for August. Data show that BYD’s car sales in August were 174,915 units, an increase of 155.2% year-on-year. Specifically, BYD’s car passenger car sales in August were 173,977 units, an increase of 157.2% year-on-year. Among them, BYD’s DM model sales were 91,299 units, and EV model sales were 82,678 units.

Auto Incident 3: Lantu Auto Officially Reveals Capital Increase Information

A few days ago, the information of Lantu Auto’s capital increase project was officially disclosed on the Shanghai United Equity Exchange. This capital increase is the first external equity financing since the establishment of Lantu Auto. It will further optimize the equity structure of Lantu Auto, stimulate the vitality of the enterprise market, and accelerate the reform process of the system and mechanism of state-owned enterprises.

Before the capital increase, 89.66% of Lantu Automobile was held by Dongfeng Motor Group’s joint stock company (referred to as "Dongfeng Group"), and 10.34% was held by Wuhan Waya Enterprise Management Consulting Partnership (Limited Partnership) (referred to as "Employee Stock Ownership Platform"). After this round of capital increase, it is expected that Dongfeng Group will hold no less than 77% of the equity, strategic investors will hold no more than 15% of the total equity, and the employee stock ownership platform will hold no less than 8% of the equity.

Auto Event 4: SIA assesses investor demand for $2 billion IPO

Recently, according to domestic media reports, power battery manufacturer China Innovation New Airlines has begun to evaluate investor demand for its 2 billion US dollars (about 13.853 billion yuan) IPO plan after hearing through the Hong Kong Stock Exchange, from September 12 to September 22.

It is understood that the funds raised by SIA through this IPO will be used for the construction and expansion of multiple production bases, research and development, Working Funds and general corporate purposes. In the first quarter of this year, SIA’s revenue was 3.897 billion yuan, compared with 1.063 billion yuan in the same period last year; gross profit was 320 million yuan, compared with 140 million yuan in the same period last year.

"Daily Car News", here are the latest car news of the day, please continue to pay attention to "The Way to Know Your Car".

Shanhai sequence released, Jietu sword points to the million-year sales target, Shanhai L9 interprets ＂the first hybrid off-road＂

"In the future, hybrid off-road SUVs still have to look at Jietu. Jietu Shanhai, the world’s first hybrid off-road SUV brand", on November 14, Jietu Shanhai new energy sequence was released and Shanhai L9 listing conference, Zhang Guozhong, executive deputy general manager of Chery Automobile joint stock company, shouted loudly!

That is, from this moment on, Jietu car Shanhai new energy sequence officially released, this year, is the fifth year of Jietu car station in the Chinese auto market, according to the official press conference, this year Jietu car sales will break through 300,000 cars, cumulative sales are expected to break through 950,000 cars.

Five years! In five years, Jietu Automobile had become a car company with a cumulative sales volume of nearly one million. The release of the Shanhai sequence was undoubtedly another witness to the "Jietu Speed", but more importantly, it was a milestone for Jietu Automobile to "mature". After all, having the "sequence" at least means that a car company has begun to "spread branches and leaves", which also means that it will be more comprehensive.

Of course, the Shanhai sequence will also become the second growth pole of Jietu Automobile. Li Xueyong, deputy general manager of Chery Automobile joint stock company, general manager of Chery Automobile Marketing Company, and general manager of Jietu Automobile, said that Jietu Shanhai will launch 8 new hybrid products within two years, helping Jietu Automobile to achieve annual sales of one million by 2026.

On the same day, the first model of Jietu Shanhai series, Shanhai L9, was also officially launched. The new car was positioned as a "big family seven-seat super hybrid SUV", and a total of 4 models of Air Light, Air, Pro and Max were launched. The official guide price 16.69-18 8,900. It should be mentioned that the current hard-core hybrid SUV actually lacks 7-seat models, which cannot solve the pain points of family travel. Jietu Shanhai L9 can be described as "born at the right time", and from the perspective of the product itself, you will find that it still has considerable advantages compared to star models such as Tang DM-i.

Starting with "Shanhai", Jietu Automobile is becoming more and more "mature"

The fierce competition in the domestic SUV market is obvious to all. In its short growth history, Jietu Automobile, born in 2018, not only has to deal with fierce market competition, but also has caught up with the first decline in the domestic passenger car market, the switch of national standard emissions, the COVID-19 pandemic, the supply chain crisis, the price war and other major rim events that can set off the knockout competition in the car market.

However, such a "backwards" Jietu car still stood out in the cruel market competition and achieved a cumulative sales volume of nearly one million in five years.

The reason is that on the one hand, Chery’s strong system capabilities, Chery’s technology and talent resource sharing make Jietu Automobile far superior to its peers; on the other hand, it is because Jietu Automobile has found a very suitable route for itself. Through the "travel +" strategy, Jietu Automobile has found a group of consumers who love life and travel, and has become one of the most distinctive brands in the market.

Interestingly, after several years of "back time", Jietu Automobile has ushered in the era of the transformation of the automobile industry to new energy and the rise of the plug-in hybrid technology route in the new energy vehicle market. Frankly speaking, Jietu Automobile has once again ushered in a challenge. And this is actually the background of the birth of Shanhai Sequence, and it is also a new action of Jietu Automobile to understand the new trend of travel.

It is worth noting that today’s Jietu Automobile is no longer as weak as it was. From January to October this year, Jietu Automobile sold 232,082 vehicles, an increase of 64.7% year-on-year, and won the favor of 39 million fans on the whole network; in terms of "travel +" travel ecology, 780 Jietu Stations and 117 ecological alliance units have been built; by the end of 2023, Jietu Automobile’s annual sales are expected to exceed 300,000 vehicles, and the total sales in the first five years are expected to exceed 950,000 vehicles. With the emergence of the Shanhai sequence, Jietu Automobile will also realize the cohesion of new sequences, new products, new channels, new ecology and new teams. An increasingly mature Jietu Automobile is gradually taking shape.

According to official news, Jietu Shanhai covers use scenarios such as hybrid family travel and hybrid off-road travel, and will successively launch products such as urban Yueno SUV series, hardcore off-road SUV series, and pickup truck series. Of course, it will also undertake the results of Chery’s new energy transformation. With the help of Kunlun off-road platform, Kunpeng super hybrid C-DM technology, Lion Smart Cabin/Dazhuo Smart Driving, combined with Jietu Automobile’s own core advantages such as extreme changeable space scene capabilities and travel + ecological platform, it will further move forward.

Perhaps it is also because of these that Jietu Automobile has the confidence to shout "2026 to achieve annual sales of one million".

Shanhai L9 has great potential, with better space and energy consumption as a bright spot

There is no doubt that the growth and success of a car brand must be inseparable from strong or competitive products, especially in the current situation of serious involution, everything needs to be spoken by products. As the first flagship product of Jietu Motors Shanhai Series, Shanhai L9, which is the key to the market awareness war, must also be able to produce enough strong product power.

As a "big family seven-seat super-hybrid SUV", one of the major advantages of Shanhai L9 is space. Jietu Shanhai L9 has a body size of 4862 * 1925 * 1784mm and a wheelbase of 2850mm, which is more advantageous than Yadi Tang DM-i (wheelbase 2820mm). Of course, the 30mm gap is not enough to make consumers look for Shanhai L9, but don’t forget that Jietu Motors started with "space". Shanhai L9 has as much as 41 storage spaces, which is enough to hold all consumers’ expectations for travel, and this understanding of space is also a unique advantage of Shanhai L9.

At the same time, the delicacy and intelligence of Shanhai L9 have not fallen behind. The rich color scheme in the cockpit plus the 15.6-inch narrow frame central control screen, crystal electronic stop bar and a large area of soft materials make the vehicle more delicate, and the 62-inch panoramic sunroof highlights the "travel" scene. In terms of intelligence, the Lion Smart Cabin supported by the third-generation 8-core 8155 chip of Qualcomm Snapdragon and the L2 automatic driving assistance system can bring consumers the experience of the new era model.

In addition, behind Chery’s Shanhai L9, power is also its most shining bright spot. Jietu Shanhai L9 is equipped with Chery’s fifth-generation 1.5TGDI high-efficiency hybrid special engine, with a thermal efficiency of up to 44.5%. Its P2 + P3 dual-motor drive architecture, the maximum power of pure electric drive is 199kW, and the maximum power of HEV drive is 314KW. In two-drive PHEV mode, the 0-50km/h acceleration is only 3.4 seconds, and the 0-100km/h acceleration is only 7.8 seconds.

It is worth mentioning that due to the top-notch engine thermal efficiency, Shanhai L9’s economy is very high. Jietu Shanhai L9’s comprehensive operating conditions have a maximum battery life of 1100Km, of which CLTC’s pure electric battery life reaches 108km, and the fuel consumption of 100 kilometers of feed is only 5.3L. In terms of feed fuel consumption, it has even surpassed BYD Tang DM-i (5.5L). Of course, Shanhai L9, which is built with a travel mindset, also plays to the advantages of new energy models in travel scenarios. It discharges 6.6KW external power and supports a variety of camping equipment such as outdoor refrigerators and electric cookers.

As for safety, the Chery models that have made a name for themselves on the Internet do not need to be questioned. Jietu Shanhai L9 cage body design, high-strength steel accounts for 80% of the leading in the same class, and the high-protection ternary lithium battery supports IPX7 waterproof, 24-hour cloud detection and guardian battery safety system. Coupled with AEB active protection, the sense of security brought to consumers will not disappoint.

Jietu Shanhai new energy series was released, and Shanhai L9 was officially launched, which was the acceleration point of Jietu Automobile’s comprehensive new energy transformation, and it was also a climb for Jietu to achieve brand upward and value leap, and it was also the second growth engine of the brand. With the release of Shanhai series, Jietu Automobile has become more and more mature, and Jietu Automobile, which has achieved "Jietu Speed" in five years, is moving towards an annual sales of one million.

New M7 Max rear drive smart driving version listed, priced from 289,800

11On the 28th, AITO officially released the new M7 Max rear drive smart driving version and started delivery. The official guide price of the five-seat version is 289,800 yuan, and the official guide price of the six-seat version is 309,800 yuan, providing users with more choices and further meeting consumer expectations. It is worth mentioning that the new M7 Max rear drive smart driving version comes with a standard technology comfort package, and you can enjoy a 27,000 yuan rights package immediately.

In May this year, Huawei and Sailis Automobile ushered in the milestone of the fastest 100,000 new energy vehicles off the assembly line, creating "ask the world speed". Recently, the new AITO ask the world M7 has ushered in a new milestone. Only two and a half months after its release, the large quantity has broken through 100,000 units, and the monthly sales have exceeded 30,000. Among them, the new M7 smart driving version accounts for 60% and the urban smart driving package selection rate reaches 75%, which not only reflects consumers’ love and recognition of the smart driving version, but also highlights AITO’s excellent product strength and first-mover advantage in the field of intelligence.

With the continued popularity of new products, Sailis Automobile’s leading intelligent manufacturing strength has provided a solid guarantee for the stable delivery of the new M7. At present, the production capacity of the new M7 is climbing rapidly. It is expected that the delivery volume will reach 23,000 + units in December this year, and the monthly delivery capacity will reach 30,000 + units from 2024. Quickly shorten the delivery cycle of new cars, reduce user waiting time, and live up to consumer expectations.

Sailis Automobile is the earliest and deepest cooperation car company in Huawei Hongmeng Zhixing model. The two parties not only pioneered the deep cross-border integration of joint business, but also created a series of AITO products that are deeply recognized by the market and loved by users. Not only the new M7, but also the hot-selling M5 series has been delivered up to 120,000 units so far; the unlisted flagship full-size SUV M9 has exceeded 33,000 units. With the continuous enrichment of the product matrix, the strength of AITO’s products will continue to rise, creating one milestone after another. Please look forward to it.

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Geely × Aerospace, satellite communication technology takes the lead in ＂getting on the bus＂

With the continuous breakthrough of science and technology, the era of satellite communication has been gradually unveiled.

At 7:37 on February 3, 2024, the second orbital plane of the Geely Future Travel Constellation was successfully launched from the Xichang Satellite Launch Center in a one-shot 11-star manner, setting a new record for the number of satellites launched at the launch site.

According to public information, Geely Future Travel Constellation is the world’s first commercial communication, navigation and remote sensing integrated constellation built by Spacetime Daoyu. The first orbital plane of its predecessor has successfully completed a series of work such as satellite mass production, orbital plane-level deployment, constellation-level measurement and control, and application testing; now the second orbital plane has also been successfully launched. In the future, Spacetime Daoyu will empower the "ground" with "aerospace" to provide high-reliability and low-cost application services in satellite communication, autonomous driving, and intelligent networking.

Communication technology welcomes key breakthroughs

"In the past 30 years, every technological iteration in the information and communication industry has brought about changes in lifestyle. But in fact, from 2G, 3G, 4G to the current 5G, about 70% of the space on our planet is still not covered by ground network signals. The integration of heaven and earth has brought more imagination to intelligent network connection and autonomous driving in the continuous iteration of the information and communication industry from 5G to 6G." Wang Yang, CEO and chief systems engineering expert of TikTok, once said why he wants to enter satellite communication technology.

As Wang Yang said, the field of communication has undergone tremendous changes in recent years, but the exploration of communication technology is still accelerating. According to MIIT’s previous disclosure, China will accelerate the development and innovation of 6G technology and achieve commercial use around 2030.

There is a core technology that needs to be overcome between the current 5G and 6G applications – the "heaven and earth integrated" communication network. When the satellite Internet and the ground communication network are fully integrated determines when we can truly enter the 6G era.

In order to promote the rapid development of satellite communication technology, on April 20, 2020, the National Development and Reform Commission listed satellite Internet as a "new infrastructure" for the first time, and the prelude to the "Star Age" of big communication began.

In the face of new trends, Geely Group’s commercial aerospace technology enterprise Spacetime Daoyu began to independently develop the "Geely Future Travel Constellation" satellite, striving to achieve centimeter-level high-precision positioning, including autonomous driving navigation, broadband Internet access and other services, through satellite communication to change the car life.

On June 2, 2022, Geely Holding Group successfully launched the first batch of nine small satellites, all of which successfully entered the predetermined orbit. At that time, Geely said:The satellite project is a typical example of Geely’s "new infrastructure" investment. It not only provides infrastructure for Geely’s own integrated travel ecosystem, but also provides support for future travel, intelligent manufacturing, drone transportation, urban management and other fields, and builds a technological ecological chain advantage.

Wang Yang said: "Geely has changed from a simple car manufacturer to a comprehensive travel service provider. The satellite information and communication industry has actually spanned industrial production, consumer services and other fields. Geely’s layout in commercial aerospace, including a new generation of low-orbit satellite service networks, is an inevitable trend."

Satellite communication technology on board

It is worth noting that the current "Geely Future Travel Constellation" has been successfully implemented.

In September 2023, Time and Space Daoyu undertook the important task of "Asian Games Intelligent Guarantee", and successfully guaranteed the travel safety of nearly 2,000 officially designated vehicles of the Asian Games for a total of 36 days 7 × 24 hours a day. Finally, relying on high-precision positioning services, all vehicles are running stably online, and the driving routes cover the host city Hangzhou, as well as the five co-host cities of Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua. As of 24:00 on October 8, the accumulated guaranteed mileage is about 1.585 million kilometers.

On October 27, 2023, aerospace products were put into production for the first time at the vehicle level – Krypton officially released the pure electric hunting supercar Krypton 001 FR, which realized the on-board satellite communication function through cooperation with Spacetime Daoyu.

Through equipped with space-time Daoyu self-developed vehicle satellite communication end point – Ji Shi Xun ?, with vehicle satellite communication antenna and software services,In the absence of a terrestrial network or damage to the terrestrial network, users can make and receive satellite calls and send and receive satellite messages using the Krypton 001 FR vehicle system. In addition, in the event of a car collision, excessive carbon dioxide concentration in the vehicle, or thermal runaway of the battery, the vehicle can achieve autonomous alarms through satellites, which greatly enhances the driving safety of the vehicle.

In addition, Spacetime Daoyu also took the lead in the establishment of vehicle-mounted satellite Internet industry standards, led the completion of the first domestic research project for the construction of vehicle-mounted satellite communication industry standards, and joined forces with polar krypton and other partners to complete the "General Specification for Satellite Communication Vehicle End Point" standard project, "Consumer End Point Technical Requirements and Test Methods to Support Low-Orbit Satellites" standard exposure draft, which promoted the standardization and standardization of the industry.

Based on the current achievements, Space-Time Daoyu will complete the deployment of 72 satellites in the first phase of the constellation within two years to achieve global real-time data communication services; the second phase will expand to 168 satellites to achieve global centimeter-level high-precision positioning services… Through the deep integration of aerospace technology and new energy technologies, Space-Time Daoyu will continue to explore the highly coordinated development of the commercial aerospace industry and the intelligent pure electric vehicle industry, using automobiles as anchors to find new blue oceans.

With its hard strength such as intelligence, safety and comfort, the M7 has been recognized by everyone.

　　On December 16th, 2022, M7 won the 10th Xuanyuan Award "Top Ten Cars of the Year" and the 30-second "Focus China SUV of 2022" by its strength.

　　The 10th Xuanyuan Award, known as the "Oscar in the car industry", was officially released. After three months of fierce competition with 46 brands and 86 models, AITO asked M7 to win the 10th Xuanyuan Award "Top Ten Cars of the Year" in 2023 by virtue of its strong intelligent ecology, excellent humanized cockpit design, the best digital and physical two-dimensional cockpit experience in the industry, and excellent vehicle quality and handling.

　　Knowing the car in 30 seconds is "the first portal of car video in China". With its strength, M7 has passed the four tests of static and dynamic, scene depth experience, cockpit ecology and intelligent interaction, and intelligent driving ability. With its hard strength such as intelligence, safety and comfort, it has been recognized by everyone and become the focus of public expectations. China SUV. Won the 30-second "2022 Focus China SUV" award.

　　Kang Bo, vice president of Celeste, delivered the acceptance speech and thanked everyone for their recognition. He said, "The M7 is a six-seat luxury SUV that is most suitable for family and business trips. As a heavy product launched by Celestial Automobile in 2022, it is positioned as a smart and luxurious large-scale electric SUV, which combines the ultimate design, comfortable space, intelligence, excellent performance, long battery life and luxurious configuration. With innovative and intelligent solutions such as the six-seat space layout, the first commercial AITO zero-gravity seat and HarmonyOS intelligent cockpit, it creatively provides consumers with a sincere luxury and intelligent SUV product. It has created a smarter and more convenient new experience for family travel. "

　　For family cars, space is absolutely needed. From the outside, the M7 "figure" in the world is relatively burly, and it adopts a space layout of 2+2+2, three rows and six seats, so that each position has a relatively comfortable seating space; In terms of space design, the M7 can be described as perfect. The original six-in-one range extender powertrain expands the forward space of the passenger compartment, making the longitudinal length reach 2605mm, which can achieve ample riding experience.

　　In addition to the large space, Wen Jie M7 is also very accomplished in comfort creation. The seat of Wen Jie M7 creates a unique comfort feeling, equipped with the industry’s first commercial AITO zero-gravity seat, intelligent suspension lifting mechanism with 30 lifting stroke, four-way leg rest adjustment, high torque angle adjuster and large-angle retractor, so that the body can reach the suspension state quickly and smoothly through electric adjustment. The design of the M7 is very child-friendly. The car is interconnected with the child seat, and the automatic ventilation mode of the seat can be turned on with one button, making the baby more comfortable to ride. Through the seat belt buckle detection and Isofix interface perception ability, the active reminder of safety anomalies can be realized. Create a comfortable and luxurious seating space for your family in all directions.

　　"People-oriented" is the first essence of smart travel. In this respect, Wenjie M7 is equipped with HarmonyOS intelligent cockpit, which can meet the entertainment needs of family travel through car-mounted home KTV, high-quality audio and video, immersive game mode and 19-unit HUAWEI SOUND audio. The car-mounted voice assistant "Xiaoyi" has intelligent interactions such as accurate recognition of four-tone zone, 60-second continuous dialogue and dialect recognition, and can also provide users with intelligent reminders and service recommendations. There are also practical ecological functions familiar to HarmonyOS users, such as super desktop, multi-screen collaboration, seamless circulation, smart cards, etc., which translate the Harmony OS experience to the car, enjoy it anytime, anywhere, and bring more fun to family travel.

　　In addition, Wenjie M7 is also a new energy vehicle without battery life and charging anxiety, which is derived from the advantages of pure electric drive intelligent platform (DE-i). Wenjie M7 is equipped with a 1.5T four-cylinder range extender specially designed for the range extension system, which can achieve higher efficiency and longer cruising range. CLTC’s pure battery life is more than 200 kilometers, and urban commuting electricity is completely sufficient; When driving long distances, you can use oil and electricity. Under the condition of full charge and full oil, CLTC has a battery life of 1,220 kilometers, and the fuel consumption per 100 kilometers is as low as 5.8L, which meets the requirements of long battery life and economy. And in terms of power and control, the dual-motor four-wheel drive system has a comprehensive maximum output power of 330kW and an acceleration of 4.8s per 100 kilometers, supplemented by a professionally adjusted all-aluminum chassis, which can give consideration to comfort and sportiness.

　　Since the delivery of M5, the first model of AITO brand, started in March this year, the delivery volume of Celestial car models has consistently increased steadily. Since the delivery of M7 in August, 2022, the monthly sales of Celestial Automobile has exceeded 10,000 for the first time, and maintained a good development momentum. According to statistics, from March to November, 2022, the cumulative delivery volume of Celestial automobile series has reached 66,037, and the market performance is very bright.

　　At present, new energy vehicles represented by electrification, networking, intelligence and sharing are accelerating their March towards "smart travel". Since its listing, the customer M7 has gained the recognition of many consumers with its own strength. In the face of the uncertain and fast-developing new energy vehicle market, the customer M7 is tough, which not only brings consumers a completely intelligent revolutionary car experience, but also injects a shot in the arm into the new energy vehicle market that is constantly developing in the direction of "smart travel".

Xiaomi Automobile, which invested 10 billion yuan, has earned back 4 million yuan.

Headline reported today.
The photo of Xiaomi car was exposed again. Different from the declaration map published on the website of the Ministry of Industry and Information Technology and the spy photos circulated on the Internet, this time it is a millet SU7 with a light green appearance. Fresh colors, many young people said that they were moved and "must rush."On the hot search together with the photos of Xiaomi car, it is the topic that "Xiaomi car will lose 3 million fines if the media leaks". Therefore, some netizens ridiculed, and a supplier was fined 1 million yuan for leaking Xiaomi’s design draft at the beginning of this year. At present, Xiaomi Automobile has earned 4 million yuan. In addition to the photos of Xiaomi Automobile, Lei Jun, the founder, chairman and CEO of Xiaomi Group, also talked about Xiaomi Automobile in the CCTV face-to-face column yesterday. Lei Jun said that he built the car with the assurance that he was determined to win. There are two principles for Xiaomi to build a car. The first one is "keeping the integrity surprisingly". Keeping the integrity is to fully respect the laws of the automobile industry and use the mature technology of the automobile industry to ensure that the first car can be built well; The second is "ten times the investment". Generally, a car company invests about 300 to 400 people in building a car, and about 1 billion or 2 billion R&D funds, while Xiaomi invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion.More and more details show that "the first car for young people" is about to be pushed into the spotlight and be judged by the market.Xiaomi car "hit the face"?On November 15th, the first model of Xiaomi Automobile appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. The declaration map shows that the first model of Xiaomi Automobile is a pure electric car, and there are two models, namely SU7 and SU7 Max.As soon as the picture came out, many fans thought that Xiaomi’s car hit Porsche. The media electric gorilla made a series of pictures, comparing the front face, taillights and waistline of Xiaomi car and Porsche TayCan. "It’s not that Porsche can’t afford it, but that Xiaomi is more cost-effective." Some car fans even ridiculed Xiaomi’s car "Bao Shi Mi".In terms of specific parameters, the length, width and height of Xiaomi SU7 are 4997mm/1963mm/1455mm, the wheelbase is 3000mm, and the height of Xiaomi SU7 Max is 1440mm, and the other parameters are the same. Xiaomi SU7 will have two battery capacity versions, the battery pack capacity is 101kWh and 73.6kWh respectively, of which the battery life of 101kWh is 800km and 750km； respectively; The battery life of 73.6kWh battery pack is 668km and 628km respectively. Xiaomi Automobile adopts ternary lithium-ion battery made in Contemporary Amperex Technology Co., Limited, and its driving motor has a peak power of 220kW/275kW. It is also equipped with an automobile event data recording system (EDR). In addition, when the spy photos of Xiaomi’s car frame were exposed, some fans thought that the handle area of Xiaomi’s car interior door panel was similar to Tesla Model 3.At present, there are various spy photos, "ID photos" and unpainted driving photos of Xiaomi Automobile on the Internet, and most rice noodles are satisfied with the appearance of Xiaomi Automobile exposed at present.Does Xiaomi Automobile insist on cost performance?At present, the news on the market is that Xiaomi car is divided into standard version, Pro version, Max version, and track version that will not be mass-produced, and the price is concentrated at 190,000-300,000 yuan. Guo Ming, an analyst at Tianfeng International Securities, said that the key selling points of Xiaomi Automobile are autonomous driving, software ecology and 800V fast charging and power configuration, and the estimated price is less than 300,000 yuan. Han Lu, a senior car blogger, previously broke the news that Xiaomi Automobile is positioned as a C-class luxury car with a minimum price of around 300,000 and a high allocation of around 500,000. At present, this Weibo has been deleted. Earlier, the article said that Xiaomi Automobile was priced at 260,000 yuan and divided into two versions. The price of low-profile models ranges from 260,000 to 300,000 yuan, and the price of high-profile models exceeds 350,000 yuan. However, the price of Xiaomi car will be as low as 200,000, or 200,000-300,000, or more than 300,000. The price of the three stages directly determines whether Xiaomi car still focuses on the familiar "cost-effective" formula. After the announcement of building a car, Lei Jun initiated a vote on the pricing of Xiaomi car, with nearly 20,000 people participating, with the largest number of netizens choosing less than 100,000 yuan, followed by 100,000-150,000 yuan. However, from the current exposure of Xiaomi car configuration, the pricing below 150,000 is indeed somewhat difficult. Xiaomi automobile, which has not yet been released, has already faced an increasingly new energy market. This year, new energy vehicles started a price war. Near the end of the year, in order to rush sales, the promotion methods of car companies are becoming more and more crazy. According to a document issued by Cui Dongshu, the current secretary-general of the National Passenger Car Market Information Association, the promotion of new energy vehicles increased especially in November this year, and it has reached the historical high promotion level since last November.According to the data of Easy Car, in the last month of 2023, Jiyue, BYD, Tucki, Zhiji, etc. adjusted the prices of various series of vehicles one after another, and other new energy vehicles also introduced various preferential policies to buy before the end of the year. Can the fans be satisfied with the final pricing of Xiaomi Automobile at the moment of rushing sales volume and volume price at the end of the year? Is Xiaomi Auto released this year?Yesterday was also Lei Jun’s 54th birthday. Last night, Lei Jun sent a message thanking his friends for their birthday wishes, with a picture that "everything will work out in the end". Because of this point in time and the word "car", netizens, while wishing Lei Jun a happy birthday, also wondered whether the Xiaomi auto conference was coming. The blogger "Game Technology" of Xiaohongshu previously published a document saying that Xiaomi has "finalized" the launch conference of Xiaomi Automobile in Beijing on the 28th. The internal staff of Xiaomi Automobile denied that "the time has not been fixed yet, and we are really considering this time point". There have been more and more official actions of Xiaomi Automobile, such as Xiaomi Automobile Weibo, which has just been opened and the speed of light is off the assembly line, Xiaomi Automobile official website, which has only a few photos, and some Xiaomi Houses in Beijing and Shanghai, which have started to confirm the display of automobiles. According to national business daily, the four major manufacturing workshops (stamping, welding, painting and assembly) in the first-phase factory of Xiaomi Automobile have been built, and small-batch trial production has started, and all the produced cars are parked in the assembly workshop. At the Xiaomi 14 conference, Lei Jun said when answering questions from netizens that Xiaomi Automobile is progressing very smoothly and will be officially listed in the first half of next year. When the time is right, report to everyone. Will this "appropriate time" be the end of this year? In the "Face-to-Face" column, Lei Jun said that he was a little anxious: "I am particularly worried that everyone will not buy it if it doesn’t catch fire; I am even more worried that everyone will buy it. If you wait for 1-2 years, you will definitely be scolded. Can the upcoming Xiaomi car satisfy the majority of rice noodles? And what changes will Xiaomi cars and rice noodles bring to the automobile industry? We will wait and see.

From the government-led to the main scientific and technological investment of enterprises, the innovation power is surging.

　　Investment of R&D funds from 1953 to 2017

　　Sharp tools make good work. Investment in science and technology is the necessary condition and basic guarantee for scientific and technological progress. Since the founding of New China 70 years ago, China has gradually established a national science and technology investment system that adapts to the characteristics of the socialist market economy system.

　　"The continuous improvement of the national science and technology investment system and the sustained and rapid growth of research and development (R&D) funds have stimulated the vitality of scientific and technological innovation in the whole society and strongly supported the country’s scientific and technological progress and rapid and stable economic and social development." Zhu Yingchun, deputy director of the Institute of Science and Technology Statistics and Analysis of the China Academy of Science and Technology Development Strategy, said in an interview with the Science and Technology Daily reporter.

　　A historic breakthrough was achieved in the scale and intensity of R&D funds.

　　The R&D expenditure of the whole society is an important component of the national (regional) investment in science and technology, an important indicator to measure the national (regional) investment in science and technology, and an important indicator to observe and analyze the national (regional) scientific and technological development strength and competitiveness.

　　Since the founding of New China, especially since the reform and opening up, with the promulgation and implementation of various national economic policies and science and technology policies and the enhancement of the country’s comprehensive national strength, the investment in science and technology in the whole society has increased rapidly, and the scale and intensity of R&D funds have achieved a historic breakthrough.

　　Data from the National Bureau of Statistics show that in 2018, China’s R&D expenditure reached 1,967.79 billion yuan, 123 times that of 1991, from 1991— In 2018, the average annual growth rate was 19.5%, far exceeding the average annual growth rate of GDP at current prices in the same period.

　　At the same time, the investment intensity of R&D funds has hit record highs, reaching 2% for the first time in 2013 and 2.19% in 2018, exceeding the average level of the 15 EU countries. According to the exchange rate, China has become the second largest R&D investment country in the world after the United States, providing a strong financial guarantee for the development of science and technology.

　　China’s national financial expenditure on science and technology increased from 60 million yuan in 1953 to 951.82 billion yuan in 2018. 2005— In 2010, the national fiscal expenditure on science and technology grew fastest, with an average annual growth rate of more than 20%. In 2011, the growth rate began to decline, and in 2018, it increased by 13.5% over the previous year, setting a record high since 2013.

　　"The national financial expenditure on science and technology has played a key role in driving the whole society’s R&D investment and leading the national strategic orientation, providing a strong guarantee for scientific and technological innovation." Zhu Yingchun pointed out.

　　In Zhu Yingchun’s view, the investment in science and technology has increased rapidly, and the scale and intensity of R&D funds have achieved a historic breakthrough, which is in line with the Outline of the National Medium-and Long-term Science and Technology Development Plan (2006— The promulgation and implementation of "2020)", especially since the 18th National Congress of the Communist Party of China, various departments and localities have taken active measures, and the whole society has formed a consensus on attaching importance to and supporting innovation.

　　From different regions, the performance of scientific and technological investment in some places is eye-catching. In 2017, the fiscal expenditure on science and technology in seven regions including Guangdong, Jiangsu and Shanghai exceeded 20 billion yuan. The local fiscal expenditure on science and technology in 11 provinces (cities) accounted for more than 2% of the local fiscal expenditure, and Guangdong, Shanghai and Beijing all exceeded 5%.

　　It is worth mentioning that in 2018, the number of regions with R&D investment intensity greater than 2% increased to 11, among which the R&D investment intensity in Beijing reached a record high of 6.17%.

　　Enterprises become the main force supporting the growth of R&D investment.

　　Since the reform and opening up, China has actively guided other social capitals to increase their support for innovation through direct and indirect financial investment. Enterprise funds have gradually become an important source of funds for the whole society to invest in R&D funds.

　　"In recent years, the source structure of R&D funds has been further optimized, and the dominant position of enterprise innovation has been further highlighted. The proportion of corporate funds in R&D funds increased from 60.1% in 2003 to 76.5% in 2017. " Zhu Yingchun believes that this is mainly due to the improvement and implementation of the R&D expenses plus deduction policy, the tax relief policy for high-tech enterprises and the accelerated depreciation policy for fixed assets, which greatly mobilized the enthusiasm of enterprises for R&D activities. As the main body of technological innovation, enterprises have become the main force supporting the growth of R&D investment in China in recent years.

　　Enterprises are not only the main body of investment in R&D funds, but also the main body of implementation. From the perspective of expenditure structure, the proportion of R&D expenditure of Chinese enterprises in the total social R&D expenditure has increased from about 60.0% in 2000 to 77.4% in 2018.

　　According to statistics, in 2017, the number of enterprises enjoying R&D expenses plus tax reduction and exemption for industries above designated size and tax reduction and exemption for high-tech enterprises reached 24,400 and 24,200 respectively, 3.3 times and 3.5 times that of 2009 respectively, and the amount of tax reduction and exemption reached 57 billion yuan and 106.2 billion yuan respectively, which played a positive role in encouraging and guiding enterprises to carry out R&D activities.

　　In 2018, the basic research funds broke through the 100 billion yuan mark for the first time.

　　Data from the Statistical Bulletin of National Science and Technology Investment in 2018 (hereinafter referred to as the Bulletin) show that in 2018, China invested a total of 1,967.79 billion yuan in R&D, an increase of 207.18 billion yuan or 11.8% over the previous year. Among them, the basic research funds exceeded 100 billion yuan for the first time, reaching 109.04 billion yuan, keeping pace with the investment in research and development.

　　Li Yin, a statistician of the Department of Social Sciences and Literature of the National Bureau of Statistics, explained that the funds for basic research exceeded 100 billion yuan, and all three subjects achieved rapid growth. The funds for basic research in institutions of higher learning, government-owned research institutions and enterprises were 58.99 billion yuan, 42.31 billion yuan and 3.35 billion yuan respectively, up by 11.1%, 10.1% and 15.7% respectively over the previous year. Among them, colleges and universities contribute 51.1% to the growth of basic research funds in the whole society, and they are the main bodies to carry out basic research.

　　According to Lv Wei, a researcher in the Innovation and Development Research Department of the State Council Development Research Center, the investment in basic research in China has been increasing continuously in recent years, which is not only related to the state’s attention, but also an inevitable requirement for the development of technological innovation capability to the stage of "three runs coexist". The report of the 19th National Congress of the Communist Party of China proposed that we should aim at the forefront of world science and technology, strengthen basic research, and achieve a major breakthrough in forward-looking basic research and leading original achievements.

　　Over the past 70 years, China has made remarkable progress in science and technology investment. "However, it should still be noted that compared with the goal of deepening the supply-side structural reform and building a world science and technology power, the investment intensity of R&D funds in China needs to be rapidly improved." Zhu Yingchun pointed out.

　　Judging from the cumulative investment, there is still a big gap between the total investment of R&D funds in China and the United States and Japan since 1991. Science and technology investment has a strong cyclical accumulation effect, and the appearance of scientific and technological innovation effect depends on long-term investment and continuous accumulation. When the innovation ability changes from "tracking, paralleling and leading" to "paralleling" and "leading", it still needs the support of a lot of scientific and technological investment to achieve key core technological breakthroughs.

　　At the same time, problems such as unbalanced investment structure of R&D funds have yet to be solved. For example, the single source of funds for basic research. The proportion of basic research funds in China has been around 5% for a long time, which is lower than 15% in developed countries & mdash; The general level of 20%; Basic research is highly dependent on the central financial input, and local and enterprises have insufficient investment in basic research.

　　In this regard, Zhu Yingchun suggested that in the future, we should speed up the construction of a diversified investment system, strengthen the comprehensive design of fiscal, taxation, financial and other policies, form an organic policy system, and further guide venture capital, charitable donations, and universities’ own funds to invest in R&D activities. (Reporter Tang Ting)

Strengthening cultural self-confidence and building a national cultural soft power communication platform

　　During the two sessions of the National People’s Congress this year, cultural self-confidence once again became the focus of hot discussion. The report of the 19th National Congress of the Communist Party of China pointed out that cultural self-confidence is a more basic, deeper and more lasting force in the development of a country and a nation. Without a high degree of cultural self-confidence and cultural prosperity, there would be no great rejuvenation of the Chinese nation. In the new era, China’s cultural construction has ushered in new opportunities for development, which should lead to the prosperity of socialist literature and art and the development of cultural undertakings and industries. We should tell the story of China well, improve the national cultural soft power and enhance the world influence of Chinese culture.

　　Carry forward Chinese excellent traditional culture and strengthen cultural self-confidence

　　The 2018 government work report suggests that the people’s sense of gain, happiness and security should be continuously improved. The report puts forward that it is necessary to carry forward Chinese excellent traditional culture, inherit revolutionary culture, develop advanced socialist culture and cultivate and practice socialist core values. Strengthen ideological and moral construction and create mass spiritual civilization. Accelerate the construction of philosophy and social sciences with China characteristics, prosper literary and artistic creation, and develop news publishing, radio, film and television, archives and other undertakings. Strengthen the protection and utilization of cultural relics and the protection and inheritance of cultural heritage. Build a new type of think tank. Strengthen the construction of Internet content. In-depth implementation of the project of benefiting the people through culture and cultivation of new cultural formats. Deepen cultural exchanges between China and foreign countries.

　　China’s cultural self-confidence stems from the excellent traditional Chinese culture nurtured by the Chinese nation’s 5,000-year history of civilization. During the National People’s Congress and the National People’s Congress, many deputies suggested that we must vigorously carry forward China’s excellent traditional culture, speed up the construction of a modern public cultural service system, and strive to provide rich spiritual food for the people to live a better life.

　　"The values of Chinese culture have become the most basic cultural gene of the Chinese nation. We talk about cultural self-confidence, mainly the confidence of values. " Chen Lai, member of Chinese People’s Political Consultative Conference and professor of philosophy department of Tsinghua University Humanities College, believes that one of our important tasks today is to vigorously inherit and develop Chinese excellent culture, strengthen cultural self-confidence and undertake the historical mission of realizing the great rejuvenation of the Chinese nation.

　　In the view of Jia Pingwa, a representative of the National People’s Congress and a writer, the excellent traditional culture of the Chinese nation, such as literary classics and historical sites all over the country, all reflect our cultural confidence. He said that to strengthen cultural self-confidence, we must learn and inherit excellent traditional culture and literary classics. He admits that in recent years, advocacy and initiatives such as reading by the whole people and restoring traditional culture are conducive to understanding, understanding and strengthening cultural self-confidence.

　　Liao Huage, deputy to the National People’s Congress and chairman of Nanyang Federation of Literary and Art Circles in Henan Province, believes that strengthening cultural self-confidence must start with teenagers. Young people are the pillars of the country’s future development. It is suggested that we should increase the intensity and scope of excellent traditional culture education from kindergarten to primary schools, middle schools and universities, so that young people can "remember to dig wells while enjoying the cool, and not forget to plant trees", so that they can learn nutrition from excellent traditional culture, find motivation, discover the beauty of Chinese culture, root their cultural confidence in their hearts, and be subtly affected, thus rallying a powerful force for building a great Chinese dream.

　　Deepen cultural exchanges between China and foreign countries and tell the story of China well.

　　Practicing cultural self-confidence requires us to tell the story of China well, spread the voice of China well, let Chinese culture go global, and promote cultural exchanges and mutual learning between China and foreign countries. The report of the 19th National Congress of the Communist Party of China pointed out that in the new era, China will actively promote the "Belt and Road" international cooperation, strengthen cultural exchanges between China and foreign countries, promote international communication capacity building, tell the story of China well, show a true, three-dimensional and comprehensive China, and improve the country’s cultural soft power.

　　The Opinions on Strengthening and Improving Humanities Exchanges between China and Foreign Countries issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council proposes to strengthen the comprehensive communication capacity building of humanities exchanges between China and foreign countries, promote the joint production, joint interview and cooperative publication of Chinese and foreign radio, film and television, publishing institutions and news media, promote the mutual broadcast and exchange of Chinese and foreign film and television programs, implement special exchange projects and plans in the fields of books, films and television, and cultural performances, and enrich the literary and artistic contents and carriers of humanities exchanges; Make "People-to-People Exchange in internet plus" bigger and stronger, and realize the mutual complement and benign interaction between the entity and the virtual exchange platform. By enriching the forms of media communication and building all-media and cultural communication institutions with international influence, we can tell the story of China well, spread the voice of China, explain the road of China, and enhance the closeness of China’s cultural image.

　　Wang Shucheng, member of Chinese People’s Political Consultative Conference and editor-in-chief of the overseas edition of People’s Daily, believes that telling the world the story of China in the new era is to promote the excellent Chinese culture in a moist and silent way, so that cultural integration can become a bridge for the community of human destiny. China’s culture is extensive and profound, and many ideas reflect the common value pursuit of human civilization. It is necessary to further enhance cultural self-confidence, and tell the story of China carefully by broadening horizons, expanding channels and integrating resources, so that Chinese and foreign cultures can realize benign interaction in exchanges and mutual learning; By further improving the level of creativity, China cultural symbols can be transformed into world-famous cultural products and ideas, and the world can perceive China and understand China through culture, thus effectively improving China’s cultural soft power.

　　"To spread the voice of China to the world and tell the story of China well, we need to study and choose the most effective communication strategy. It is necessary to understand each other’s historical traditions, cultural psychology and information acceptance habits. " An Laishun, member of Chinese People’s Political Consultative Conference and vice chairman of the International Association of Museums, believes that today, China culture has taken a decisive step to go abroad. What needs to be further strengthened is to let China culture really go in, enter each other’s hearts, resonate emotionally, and let people of all countries truly and naturally realize that Chinese culture is an excellent culture with eternal charm across time and space.

　　Wu Hongliang, member of Chinese People’s Political Consultative Conference and vice president of Beijing Painting Academy, said that telling the story of China well requires innovation in ways and means. He suggested that in the process of foreign cultural exchange, we can fully tap the international art collections and talent resources, and make use of the existing conditions in other countries to complete the exhibition, research and dissemination of China art locally. The result is low cost, quick effect, great influence and deep integration, which can improve China’s cultural soft power with half the effort and provide new ideas for promoting the international communication ability of China traditional culture.

　　China Cultural Exchange Network: Actively Building a National Cultural Soft Power Communication Platform

　　China Cultural Exchange Network, a comprehensive, public-welfare and cultural information website under the academic guidance of China Institute of Economic Reform and Development of Renmin University of China and Guosheng Think Tank, takes "promoting traditional culture and serving China in the future" as its purpose, actively implements "Several Opinions on Strengthening and Improving People-to-People Exchanges between China and Foreign Countries", earnestly strengthens the construction of communication capacity, and is committed to building an Internet cultural exchange platform and a national cultural soft power communication platform.

　　China Cultural Exchange Network integrates the Internet, mobile terminals, WeChat, Weibo, video, newspapers and other media platforms, and is forming a multi-level communication mode such as graphics, text, audio and video. The website has carried out strategic cooperation with domestic authoritative academic institutions, book publishing, film and television production, intangible cultural heritage protection, tourism, big data, industrial parks and other industrial entities, forming a systematic independent intellectual property right of "culture+",which has demonstrated China’s cultural soft power and cultural self-confidence in external communication. In September 2017, China Cultural Exchange Network was awarded the "Computer Software Copyright Registration Certificate" by the National Copyright Administration of People’s Republic of China (PRC) (registration number: 2017SR541515). It has successively obtained the trademark right granted by the State Trademark Office (registration number: 13524174), the copyright registration certificate issued by the State Copyright Administration (Guo Zuo Deng Zi -2014-F-00156441), and won the "China Government Website Excellence Award in 2014 and 2015", and the innovative service platform of "internet plus Culture" in 2016, which was approved by Beijing Press, Publication, Radio, Film and Television Bureau.

　　The large-scale network digital platform of "Window of China Digital Expo Hall" established by the website’s independent innovation spreads Chinese excellent traditional culture through the whole media with the digital technology of "Silk Road Cloud" from five aspects: network art museum, network literature museum, network intangible cultural heritage museum, network photography museum and network academic center. Among them, the network academic center is a new network think tank platform launched by China Cultural Exchange Network to promote the integration and innovation of "media think tanks". At present, many famous experts and scholars such as Wang Yiwei, Zhao Lei, Chen Ping, Zhang Xuedong, Ke Yinbin, Yuan Li, Zhao Jianjun, Zhang Baotong and Lu Yintao have been launched, and their important viewpoints, academic achievements and social influence have been presented and displayed intensively.

　　China Cultural Exchange Network has long been concerned about the cultural communication and economic development of the "Belt and Road", and cooperated with the launch of large-scale special topics and special actions involving the "Belt and Road" cultural exchange, tourism, ecology, pension, health, intangible cultural heritage protection, Chinese medicine, film and television, logistics and other fields. The website launched a series of new media projects such as "Silk Road Meeting Room" and "Think Tank Meeting Room", and through the platform information channel of "internet plus", The Belt and Road Cultural Communication and Economic Development Forum, the Belt and Road Intangible Heritage Protection Special Action, the Belt and Road Forum for 100 People, the Silk Road Business Leaders (Xi ‘an) Summit, the montana International Forum, the Silk Road International Film Festival New Silk Road Youth Video Contest, the Belt and Road Friendship City Dialogue, and the Belt and Road (Weinan) were launched one after another. Henan Zhongyuan Aquatic Logistics Port and other large-scale topics, deeply interpret and promote the demonstration projects and sample projects in the field of "One Belt, One Road" cultural communication and economic development, and explore a new model of "One Belt, One Road" humanities exchange.China Cultural Exchange Network held the "Light of Civilization, Person of the Year in China Cultural Exchange" for five consecutive years, focusing on individuals and organizations that have made outstanding contributions to the promotion of the "Belt and Road" cultural communication and economic development and the mutual learning of Chinese culture and Chinese and foreign civilizations, and encouraging all sectors of society to participate in cultural exchanges between China and foreign countries.

　　CHINA Cultural Exchange Network participated in the co-sponsored "CHINA in My Eyes" city brand publicity project, covering the "China in My Eyes" photo essay contest and many sub-activities such as China Shaanxi, Xinjiang, Gansu, Qinghai, Guiyang, Dali, Quanzhou, Dalian, Zhengzhou, Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. The theme of "CHINA in My Eyes" is "Tell the story of China well and spread the voice of China well". Through images and words, it truly records and reflects the new normal in China’s cultural, economic and social fields, promotes people-to-people exchanges and shows the achievements and great progress of urban development. After several years of operation, it has become a large-scale publicity project to display the image of China and shape the city brand, and has made positive contributions to enhancing the country’s cultural soft power.