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Can I buy a dual-clutch gearbox？ Read these ten items before making a decision.

Is your car a dual clutch gearbox? Will you buy a car equipped with a dual clutch gearbox?

In recent years, in order to get rid of the intellectual property rights and technical restrictions of AT gearbox and gearbox, some car companies have achieved overtaking in corners of automatic gearbox. Coupled with the advantages of direct shifting, small power loss, light weight and low fuel consumption of dual-clutch gearbox, the majority of car companies have increased the research and development and production of DCT dual-clutch gearbox, and achieved remarkable results, and a large number of dual-clutch gearboxes with excellent technology and stable performance have emerged.

The dual clutch automatic transmission is based on the manual gearbox. Different from the manual gearbox, two clutches in the dual clutch are connected with two input shafts, and the gear shifting and clutch operation are realized automatically through the mechatronic module integrating electronic and hydraulic components.

Powershift can be divided into dry type and wet type, and the main difference is the different cooling methods. Dry powershift is cooled by air, while wet dual clutch is cooled by oil. The cooling effect of oil is better than that of air, especially in the scene of frequent clutch use. Therefore, the wet dual clutch automatic transmission has the characteristics of good ride comfort, strong stability and long service life, which is more popular among consumers and becomes the mainstream of dual clutch.

The following small series will lead you to learn about the top 10 mainstream DCT gearboxes in China and see who is the strongest.

The above are ranked according to the torque they bear.

Dongfeng 6DCT150 is a wet dual-clutch gearbox jointly produced by Dongfeng and Getrag Company. Established in 2012, Dongfang Style Traak Automobile Gearbox Co., Ltd. is a joint venture established by Dongfeng Company and Getrag International Company, each holding 50% of the shares, to jointly develop, manufacture and sell low-torque dual-clutch gearboxes. In the second half of 2014, the design of 6DCT150 wet dual-clutch gearbox was finalized, with six forward gears and one reverse gear, which can withstand the torque of 150Nm. Later, engineers further improved that the current maximum torque can withstand 200Nm, and it does not exceed 60 kg after filling oil. Using the unique micro-sliding friction technology of Getrak, after the clutch is fully combined, a thin oil film will be attached between the friction plate and the clutch plate, which can effectively alleviate the instantaneous speed or torque fluctuation and bring a smoother driving experience. The gearbox is a lightweight and compact third-generation powershift, equipped with cascade gears and intelligent execution system, and its transmission efficiency, fuel economy, shift comfort and other indicators have reached the leading level of similar products.

The gearbox matched by Beijing Hyundai Elantra 1.4T is D7GF1 dry dual clutch gearbox produced by Beijing Hyundai Elantra, with the maximum torque of 220 Nm. The reliability and stability of 6at gearbox produced by Mobius are very high, second only to. This 7-speed dry dual clutch adopts motor-driven shift technology, and its internal components are mainly two dry dual clutches, two clutch actuators, two sets of shift actuators and three-axis planetary gear sets. In terms of reliability, it is higher than most dual clutches on the market, but the inherent problems of dry dual clutches such as fear of heat and low speed frustration are still not well solved. In the case of extreme congestion, these two gearboxes may have overheating protection, and the market reputation is average.

In order to get rid of the dependence on Aisin 6AT gearbox, Volkswagen is the first car company to popularize dual-clutch gearbox on a large scale, and it is also an example for some domestic car companies to learn and imitate. Volkswagen DQ200 is a seven-speed dry dual-clutch gearbox, which can bear the maximum torque of 250NM. At present, it is produced by Volkswagen Transmission Dalian Co., Ltd. in China. DQ200 has the advantages of fast shifting speed, simple structure, high transmission efficiency and good fuel economy, with a weight of only about 70KG. It is mainly matched with Volkswagen 1.4T engine and is widely used. There were many complaints in the early days, but with the continuous improvement of production technology, the proportion of complaints about this gearbox is gradually decreasing. However, the inherent disadvantage of dry dual clutch is that there is no cooling of gearbox oil. In the process of frequent start and stop of dry dual clutch, the clutch is easy to overheat, which leads to clutch plate jitter, abnormal noise and even damage.

Jianghuai is one of the earliest independent automobile companies in China to develop DCT dual-clutch gearbox, and it mainly cooperates with others. Its clutch module and electromagnetic box are from Bogwarner, and TCU software program is from Germany. The net weight of JAC’s 6th gear powershift is only about 71.5kg, which is due to its two sets of internal and external nested shafts. 6DCT gearbox adopts JAC’s unique patented clutch protection design, with two additional clutches. When the clutch is overloaded, it can quickly turn on overload protection and safety cut-off. In order to realize automatic transmission control, there are as many as 12 sensors connected in TCU control unit, which can effectively monitor the working state of the whole machine in real time and cope with various complex environmental conditions. Jianghuai 6DCT gearbox optimizes the gear position and gear arrangement, reduces idling parts, shortens the axial length, and effectively improves the product compactness. The gearbox also adopts high-precision and high-efficiency internal meshing rotor oil pump and new DCT special lubricating oil, which greatly reduces the energy loss of the system, makes the fuel consumption of the whole vehicle close to the level of manual transmission with the same gear number, and the transmission efficiency is as high as 95%.

It is one of the earliest manufacturers of dual-clutch gearbox in independent brands. "DM21", a new generation of MEGA TECH 7-speed wet powershift, is the latest fist work of SAIC. The total weight of the transmission is 82KG, which is the third generation product independently developed by SAIC. The economy, ride comfort and durability have been further improved, and the torque capacity has reached 300Nm, which has changed the problems of the previous generation gearbox, such as frustration and abnormal noise. This gearbox has an ultra-high transmission efficiency of 97%, and is equipped with an original three-cavity independent cooling and lubrication system for gear cavity, hydraulic control module cavity and clutch cavity, which effectively ensures fuel economy and stability. In addition, it also uses the ultra-high pressure zero leakage control system to ensure the accuracy and speed of shifting. This one is mounted on MG6, and its overall performance is remarkable, and its shifting is smooth and silky, with both power and handling. The transmission was rated as one of the top ten transmissions in the world in 2021.

The 7-speed wet powershift used by Changan Automobile is produced by its own company, and its code name is DF727. It was successfully developed in 2017. In 2019, DF727 was applied to self-owned brand passenger cars in batches, with the production and sales reaching more than 100,000 units. DF727 is the flagship product of Qingshan Industry in recent two years. Once it was launched, it was favored by the market, with compact structure, high-precision clutch thermal management strategy and intelligent gear shifting technology. Its comprehensive transmission efficiency reaches 94.3%, and it is widely used in 1.4T and 1.5T blue whale engines in Chang ‘an, such as UNI-T, CS55, etc., with excellent power response and fuel economy. At present, there are three known models: DF727A/B/C, and the maximum bearing torque is extended from 270NM to 300NM. The actual driving experience is not bad, but the probability of DC270 being frustrated when driving on low-speed congested roads is slightly higher. The quality of the gearbox produced by Qingshan with military quality is guaranteed.The transmission was rated asIn 2021, the world’s top ten speed changes in the Dragon Pan Cup.

When it comes to gearboxes, we have to admire Chery, which is a unique brand in China and independently developed CVT15 and CVT25. However, the torque of CVT gearboxes is limited. With the equipment of Chery’s strongest 1.6T and 2.0T high-torque engines, Chery has to equip them with gearboxes with greater torque. So Chery and the cooperative 7DCT300 came into being. 7DCT300 is the third generation gearbox with intelligent execution system, which can be horizontally centered and horizontally front-mounted, and the maximum input torque can reach 320Nm. Five high-performance clutches and gear shifting are adopted, and the gears equipped with smooth gear shifting and fast response speed, accurate sliding control of clutches and high-precision equipment processing also bring excellent NVH performance to the transmission, with comprehensive transmission efficiency exceeding 96% and net weight as low as 65kg. With the advantages of leading transmission efficiency, excellent shift comfort and low power consumption electro-hydraulic intelligent execution system, 7DCT300 has been favored by many OEMs.

The 7-speed wet dual clutch used by Geely is jointly developed by Geely and Geely, and is compatible with 48V light hybrid plug-in hybrid system. 90% of the suppliers of Geely’s dual-clutch gearbox are the top suppliers in the world. Compared with the traditional dry or wet DCT, Geely 7DCT adopts the latest generation of electro-hydraulic execution system. This not only retains the oil-cooling mode of wet double clutch, but also adopts the high-efficiency motor-driven shifting process, and adopts the controllable variable oil pump, which can supply oil on demand, and improves the power efficiency to the extreme, with the highest transmission efficiency reaching 97%. The great improvement of efficiency is closely related to the reduction of internal friction, and the loss of the product itself is further reduced through a number of technologies, such as electronic gear shifting, separate electro-hydraulic control of clutch, optimization of housing to reduce lubricating oil spill, and cooperation with famous lubricating oil manufacturers to develop low-viscosity DCT oil, so as to finally reduce internal friction and improve transmission efficiency. At present, Geely is widely used in the Lectra series, etc. From the current actual use effect, Geely’s 7-speed wet dual clutch is relatively stable.

As early as 2011, BYD developed a 6-speed dry dual-clutch gearbox with reference to Volkswagen DQ200 gearbox, which is the earliest car company in China to master the technology of dry dual-clutch gearbox. In 2013, BYD introduced the 6-speed wet dual-clutch gearbox 6DT35, which is still the result of reverse research and development. This gearbox can now be seen on BYD’s Song and Song MAX models. Its maximum torque is 350Nm and its weight is 94KG. At present, it only matches some small displacement engines. According to the owner’s report, BYD’s 6-speed wet dual-clutch gearbox has problems such as frustration and abnormal sound, and its quality needs to be improved. Fortunately, in 2020, BYD launched a new 7-speed wet dual-clutch automatic transmission. By simulating various operating conditions, the transient dynamics simulation analysis was carried out, and the unbalanced load with each gear was continuously corrected, so that the gear meshing was smoother, the impact between gears was reduced, and the smoothness of the transmission was better and the failure rate was lower. In terms of durability, the official claims that it can match the service life of AT. In addition, the new gearbox has higher transmission efficiency, more fuel saving, lower noise control, more direct power, and the transmission efficiency is as high as 95%, which is already in the leading position in China.

Great Wall, a gearbox, is based on itself and draws on the strengths of others.Great Wall DCT450 seven-speed wet dual-clutch gearbox, its comprehensive quality is recognized as a high-end product in the industry at present. Mainly manifested in: first, high reliability, accessories from famous enterprises,For example, the bearing of the gearbox is Schaeffler, Germany, and the dual-clutch module is Bogwarner TCU, USA. This gearbox consists of 157 parts, of which only 18 parts such as the outer shell and gear are produced by Great Wall itself, and all others are supplied by internationally renowned suppliers. Second, the noise control is excellent, it uses very low viscosity lubricating oil, and with the design of this gear pendulum vibration reduction flywheel, the noise of the gearbox is about 10 decibels lower than that of other similar levels; The third isIt can bear a large torque, and the maximum torque is as high as 450Nm. The adaptive models include mainstream 1.5T-2.5T gasoline engines, because the peak torque of these machines is basically between 250 and 450 nm. Fourth, the transmission efficiency is high, and the transmission efficiency of DCT450 gearbox is also very high, reaching the high standard of 95%. There are not many DCT that can reach this level, so this machine has obvious improvement effect on the performance of vehicles.

What’s your experience and feeling about the dual clutch? Welcome to leave a message and discuss in the comment area.

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Intelligence R7 goes public, who can Chery or Huawei recover the defeat of S7？

259,800 yuan, Hongmeng Zhixing’s first coupe SUV was officially listed.

From the press conference, Yu Chengdong always used "far beyond" to show Huawei’s ability to give the Smart R7, it can be seen how much Huawei attaches importance to this car. As a benchmark model, the starting price of the Smart R7 is 10,000 yuan more expensive than the main selling version of the Model Y, but in Yu Chengdong’s mouth, this is the experience of "buying at the price of Model Y".

Whether it is the standard full blood Tuling chassis (continuous variable damping shock absorber + air suspension), the new upgraded silk cloud seat, or the intelligent driving ability of the whole series of 800V and Huawei ADS3.0, Huawei uses such an intuitive stacking material to achieve the "million-level standard", which is not only an attitude given by Huawei in the increasingly crowded smart electric vehicle market, that is, it does not choose to reduce the distribution to participate in the invalid price war, but also a signal conveyed by Hongmeng Zhixing to the outside world, that is, the intelligent brand can no longer lose.

The two launches of the Smart World S7

Zhijie is the second brand to debut under Hongmeng Zhixing, and the cooperation between Huawei and Chery has attracted great attention from the beginning. First, after the great success of the Wenjie brand, the market and users are full of curiosity and expectation for every move of Hongmeng Zhixing. Second, compared with the first partner, Cyrus, Chery has more profound and mature experience in vehicle manufacturing and capabilities, as well as supply chain and channels.

Therefore, the first car S7 of Zhijie received 5,000 large orders on the day it was listed on November 28 last year, and it broke through 20,000 within 3 days. When everything was developing in the direction expected by Huawei, and it was thought that it would continue the brilliant record of Wenjie’s new M7, a series of rights protection incidents such as the owner’s "difficulty in picking up the car" and "eight deadly sins" continuously exposed on social platforms made this high-profile blockbuster model a target of public criticism. Subsequently, it was reported that the daily output of Zhijie S7 was only a few dozen units by Chery, confirming the delivery difficulties caused by the serious shortage of production capacity of Zhijie S7.

This wave of splashing heaven’s wealth did not catch, and it was also destined to be unfavorable for the intelligent brand.

According to third-party statistics, the delivery volume of S7 in December after the listing of 784 vehicles, and 113 vehicles in January 2024, which is too large a gap with the large order volume of the previous 20,000.

Although Yu Chengdong bluntly stated on the delivery difficulties of the Smart S7 at the Electric Vehicle 100 Forum in early 2024 that "the listing was delayed due to factory relocation and chip supply shortage", and Hongmeng Zhixing official also gave a compensation plan, for the Smart S7 users between November 28 and January 15, if the delivery is overdue, the owner will receive compensation of 200 yuan per day, up to 10,000 yuan, but such measures still failed to resolve the complaints and anger of the early users of the smart car.

For new car brands, the release of the hype PPT is just the first step. To compete for true skills, it depends on the delivery ability. To enable users to drive their favorite cars in the shortest possible time, they can form a word-of-mouth effect and promote the rapid development of new brands. If even the car cannot be delivered, what else can be said to become bigger and stronger?

Faced with the unfavorable public opinion that fell sharply from the peak of the listing, after four months to solve the production capacity problem, Huawei and Chery decided to re-list the smart world S7. This very rare practice in the car circle also caused a lot of onlookers. Has the second release of the car changed?

The starting price has not changed, but the price of the medium and high-end models has been reduced by 20,000, and the battery and battery life of the medium and high-end models have been improved. Yin Tongyue, chairperson of Chery, said at the second release that Chery’s current production capacity can guarantee "one car per minute", so that everyone can rest assured of the delivery ability of the Smart S7.

At first, the second listing still had some effect. The order volume in the first two months exceeded 5,000, but after that, it did not increase but decreased, from around 2,000 in June and July to 425 in August. Such results can only be said that the defeat of the Intelligent World S7 has been determined.

When it first went public last year, there was the huge traffic and popularity brought by the strong return of Huawei Mate 60, and the hard-to-copy user favorability and brand effect brought by the big sale of the new M7 to Hongmeng Zhixing. It can be said that "the right time, the right place and the right person" are all there, but it can only be blamed on the intellectual world for not seizing this rare opportunity.

By the first half of this year, the brand’s reputation will be gone, and the blessing of public opinion effect will be gone. Moreover, there is still such a traffic giant in the market, and the smart world S7, which is also positioned for the C-class car, has little market space.

Is Chery responsible?

The unfavorable start of Zhijie S7 did not continue the success of Huawei’s brand to Wenjie, and the appearance of delivery problems caused rumors that "Huawei and Chery" were at odds for a while.

During the period, Han Biwen, who was then the deputy general manager of Chery and the general manager of the manufacturing division, left. A screenshot of a chat circulated on the Internet showed that "Zhijie S7 is all Huawei’s, and no software version was handed over to Chery. Even the leader’s test drive was hand-brushed by Huawei engineers." The slow progress led to a delay in delivery, which led to the resignation of the leader in charge of the project.

Although Chery has refuted rumors that the departure of executives is not the reason for the cooperation project, the fermentation of rumors and the criticism of Huawei’s smart car model by car company executives in public have put Chery and Huawei’s smart project under tremendous pressure.

From a filing document issued by the Wuhu Public Resources Transaction Supervision and Administration Bureau, it can be seen that the construction of Jiangbei Intelligent Networked Automobile and Parts Industrial Park in Wuhu Economic Development Zone was completed on January 31, 2024. This factory is Chery’s Intelligent Networked Super Second Factory, which is used to produce Intelligent S7.

That is to say, before the Super Second Factory was officially put into production, that is, after the first release of the S7, the production of the S7 was placed in the Chery Super One Factory, which was mainly used to produce Chery’s own models, such as the Xingtu brand. One was an independent brand, and the other was a cooperative foundry brand, which could explain why after the first listing, the daily production capacity of the S7 was only more than ten units.

Although Yin Tongyue said at the press conference that "cooperation with Huawei is Chery’s first priority strategy", as an old car company with decades of car manufacturing history and experience, Chery’s cooperation with Huawei on intellectual projects cannot be completely as smooth as Cyrus and Huawei. The smart car model (i.e. Hongmeng Zhixing) requires car companies to hand over their "souls" to make Huawei’s technology more synergistic. This requires car companies to be willing to do "OEM" roles in cooperation projects, thus giving up a lot of car manufacturing and parts has the voice over, which will definitely affect the original good business operation model and interest chain within the car company.

Cyrus was willing to cooperate fully because Huawei’s appearance saved them from bankruptcy, while Chery’s market position and annual sales were beyond Cyrus’s reach, so it was naturally unwilling to cooperate in this relationship.

Therefore, from the intellectual world project, it reflects Chery’s internal two-party game of joining Hongmeng Zhixing, as well as Chery’s hesitation and infirmity in the direction of new energy transformation

Yin Tongyue also said that "if China wants to build a good car, it cannot do without Huawei. If China wants to change from an automobile power to a world power, it needs the blessing and empowerment of Huawei Hongmeng System." After the failure of the S7 in the intellectual world, I believe that Chery has also made a summary internally. The top management has set the tone and needs to convey this central idea step by step, and in the face of existing executives or departments. Collaboration interruptions or other impacts that will inevitably occur between existing channels, supply chains, partners, etc., this needs to be solved by Yin Tongyue.

Chery Left Behind

It is not an exaggeration to say that Zhijie is Chery’s only hope to enter the high-end market in the new energy transition stage.

The Chery Starway Interstellar Era ES, which is on the same platform as the Smart Era S7, was released last year following the Smart Era S7. It has sold a total of 3,666 vehicles in the nine months of its listing. This is obviously a failure for Chery, which hopes to open the entrance to the high-end new energy vehicle market in the Star Era.

When traditional car companies such as Geely and Changan launched their own new energy brands and gradually leveraged the market firmly occupied by fuel vehicles in the past with extremely high product power, Chery still did not have a new energy sequence that could bear the heavy sales responsibility except for Xingtu, Jietu and the fuel vehicles of this brand.

According to the data of the Passenger Association, the sales volume of Geely and Changan new energy models in 2023 was 487,000 and 474,000 respectively, while Chery was 128,000. Reflected in the product, Geely’s polar krypton and Lynk & Co are transforming very fast in pure electricity and hybrid respectively, and already have a large-scale sales system and market share. Even the newly hatched Galaxy brand has grown very fast in a year. On the other hand, Changan’s Avita, Qiyuan and Deep Blue brands are also launching new products in different sub-sectors, and sales are also good.

In contrast to Chery, if you ask what the best-selling model is, the answer will only be the same, Arrizo and the two brothers who left the fuel sequence, Chery is blank in the field of new energy. The main reason is that the transformation speed is slow, the product line is confused, and there are many internal disputes.

Chery only established four future brands in the new energy market at the beginning of last year as Chery, Xingtu, Jietu, and iCAR. This kind of response speed and execution are indeed in line with the fact that it is currently lagging behind in the new energy market. After establishing the four major brands for more than a year, only the Heshanhai car series has considerable sales, but it is only relative to Chery itself.

And the main reason for the good sales of these two brands is the low price. When other car companies add fixed labels to their respective new energy brands to strengthen brand recognition and guide users’ inertial thinking, in order to impact the high-end, Chery still does not seem to realize this importance in the transformation stage, resulting in the current impression of new energy brands to users is still vague.

Therefore, choosing to cooperate with Huawei to launch the Intelligent World brand is a big gamble for Chery and a necessary battle, which can not only help Chery quickly catch up with the rhythm of the new energy transformation stage, but also enable Chery to break through in the high-end market.

Before the launch of Zhijie R7, Yin Tongyue and Yu Chengdong jointly promoted the car booth many times, and it can be seen that both have high hopes for this car, which is not only related to Chery’s new energy transformation results, but also the driving force for Hongmeng Zhixing to continue to move forward. After solving key factors such as factory capacity and collaboration issues, R7 is also a key battle for the Zhijie brand. Whether Huawei’s strongest "stacking material" can work or not remains to be seen.

Geely Xingrui, Xingyue L · Dongfang Yao models will be listed on October 23, with pre-sale prices starting from 100,000 yuan

On September 13, it was reported that the new Geely Xingrui and Xingyue L models will be launched on October 23, respectively named Xingrui · Oriental Yao and Xingyue L · Oriental Yao. At present, the series of models have been pre-sold.

Geely Xingrui, Xingyue L · Dongfang Yao models will be listed on October 23, with pre-sale prices starting from 100,000 yuan

The length, width and height of the new Geely Xingrui are 4785/1869/1469 mm respectively, and the wheelbase reaches 2800 mm, which is consistent with the models on sale.

Xingrui Dongfang Yao includes 5 models, namely 1.5TD + 7DCT (Jinghong Edition, Kunlun Edition, Rotary Edition), 2.0TD High Power + 8AT (Mochizuki Edition, Lanxing Edition). The declared model is equipped with a 2.0TD four-cylinder engine with a maximum power of 175 kW, 35 kW higher than the models on sale.

Geely Xingrui, Xingyue L · Dongfang Yao models will be listed on October 23, with pre-sale prices starting from 100,000 yuan

According to IT Home, Xingyue L · Dongfang Yao will offer two models, including 2.0TD high power + 8AT two-wheel drive (Star version) and 2.0TD high power + 8AT four-wheel drive (Mochizuki version).

This model adopts a new interior and exterior design language, and is equipped with luxury and comfortable configurations such as CDC variable damping suspension, audio, seat massage, and two-row seat electric adjustment.

Didi Unified Hitch Service Hours： 20：00 to 5：00 am High number of sexual complaints

　　On the evening of November 7, Didi, an online ride-hailing platform, announced that during the small-scale trial operation of Hitch, in order to ensure the safety of the trial product and service, the service time for all Hitch users will be adjusted to 5:00-20:00. That is, users will not be able to use Didi Hitch service after 8:00 pm.

　　In the announcement, Didi said, "It is our principle to provide equal services to users. We should provide services uniformly or temporarily not provide services during the same time period. We have not considered this carefully and made mistakes in decision-making. We are very sorry."

　　The previous day, Didi announced that Hitch would start trial operation in seven cities including Harbin and Beijing on November 20. What caused widespread controversy is that there are differences in the use time of male and female passengers in the trial operation plan of Didi Hitch. The service time for male passengers is 5:00-23:00, while for women it is 5:00-20:00, that is, after 8:00 pm, women cannot use Didi Hitch service.

　　That evening, Didi President Liu Qing said on his personal Weibo, as a senior female white-collar worker, I also feel that the current ride product function is not very easy to use for female students; but in terms of safety, it is a practice run on thin ice.

　　In the announcement on the evening of November 7, Didi said that after listening to the opinions and suggestions of all parties, it decided to adjust this rule, and the time for all Hitch users to provide services was adjusted to 5:00-20:00. Future product service rules will continue to be iterated and optimized.

　　According to the data provided by Didi in the announcement, according to the statistics of past safety complaints of Hitch, the number of sexual complaints in the two time periods of 20:00-23:00 and 23:00-5:00 was 45% and 465% higher than that of 5:00-20:00, respectively.

　　According to data released by the China Judicial Big Data Research Institute in 2018, night is also the peak time for criminal cases in the taxi and online car-hailing industry. In 2017, 52 cases of taxi driver crimes occurred at night, accounting for 30% of the overall crime cases of taxi drivers. Nine cases of online car-hailing driver crimes occurred at night, accounting for 50% of the overall crime cases of online car-hailing drivers.

　　Therefore, Didi said, but based on the safety data mentioned above, it decided to choose a relatively conservative plan. (Reporter, Chen Yuxi)

　　Attachment: Announcement of Didi Hitch on the evening of November 7

　　Yesterday, we announced the plan for the trial operation of Hitch, one of which was about the night service rules for users (5-20 points for female users and 5-23 points for male users), which aroused discussion and criticism.

　　Before the announcement of the plan, we did not discuss this rule with the public and did not fully listen to the opinions of all parties. At the same time, we apologize for the trouble caused to everyone due to poor consideration and improper communication.

　　After listening to the opinions and suggestions of all parties, we decided to adjust this rule. During the small-scale trial operation of Hitch, in order to ensure the safety of the trial product and service to the greatest extent, the service time for all Hitch users is adjusted to 5:00-20:00. During the practice run (no information service fee), the product service rules may continue to be iteratively optimized, and there will be various inconveniences in use. Please understand and give us suggestions.

　　Once again, I would like to express my sincere apologies for yesterday’s improper communication. Please believe in us and our safety efforts in the past year. Didi’s original intention is also to hope that all users and drivers can travel well and go home safely. But in the face of complex ride-hailing safety problems, we do have many areas that are not thoughtful and have no good policies at present. We will continue to improve in the days to come, constantly listen to opinions, and do our best to travel well.

　　In addition, we would also like to share with you our thoughts on ride-hailing safety:

　　In this trial operation plan, Hitch permanently logged off all sensitive information related to user privacy such as personalized avatar, gender, and long text evaluation; the owner of the joint ride needs to go through facial recognition, and both drivers and passengers need to check the information before getting on the bus. In the long-distance travel scenario, the number of face recognition times of the owner will be increased, the user will be reminded to set emergency contacts, and the itinerary will be automatically recorded. The user access link of Hitch has now realized full real names. The owner of Hitch and the driver of the express car need to carry out three-certificate verification, background screening and facial recognition, and the person who is discredited will not be able to register as the owner of Hitch.

　　According to the statistics of past safety complaints from Hitch, we found that the number of sexual complaints in the two time periods of 20:00-23:00 and 23:00-5:00 was 45% and 465% higher than that in 5:00-20:00, respectively.

　　According to the data released by the China Judicial Big Data Research Institute in 2018 *, in the taxi and online car-hailing industry, night is also the peak time for criminal cases. In 2017, 52 cases of taxi driver crimes occurred at night, accounting for 30% of the overall crime cases of taxi drivers. Nine cases of online car-hailing driver crimes occurred at night, accounting for 50% of the overall crime cases of online car-hailing drivers.

　　We are well aware that too many rules will harm the shared experience of car owners and passengers, but the platform still needs to make every effort to guard against human uncertainties and do everything possible to keep safety risks out. Since the ride-sharing is a private car ride-sharing relationship, the owner and the passenger are mutual assistance and the car belongs to the owner’s private space. It is impossible to force the installation of camera equipment and regular offline Security Training for the owner like the express car. Feasible measures to improve night safety are limited.

　　The trial operation time is adjusted to 5:00-20:00, which is definitely not the most perfect solution, but it is indeed a choice we made under various conditions. We have also considered adjusting it to 23:00 uniformly, but based on the safety data mentioned above, we still decided to choose a relatively conservative solution. Please understand.

　　In addition, providing equal services to users is a principle we should abide by. We should provide services uniformly or temporarily not at the same time. We are very sorry for our poor consideration and wrong decision-making.

　　Thank you to all the friends who have criticized, cared about, and helped Didi Hitch. We will carefully study everyone’s opinions and do our best to provide safe, economical, and smooth travel services.

　　* Data source: "Special Report on Judicial Big Data on Crime in the Process of Online Car-hailing and Traditional Taxi Services", China Judicial Big Data Research Institute under the Supreme People’s Court, September 2018.

What changes have taken place in the past three years？

A large number of innovative drugs and "life-saving drugs" have entered the medical insurance drug list, which is the space saved by centralized procurement.

　　　　On December 6, 2018, the centralized procurement of drugs in "4+7" pilot cities was opened in Shanghai. This means that the long-brewing national drug centralized procurement with quantity has officially kicked off.

National centralized drug procurement with quantity, referred to as "centralized procurement" for short, means that drug procurement institutions "package" the scattered purchases of medical institutions through public bidding, and purchase a clear number of drugs from drug suppliers by "group purchase", thus reducing procurement costs.

　　　　At that time, the national medical insurance department entrusted the Shanghai Pharmaceutical Centralized Bidding and Purchasing Affairs Management Office under the Shanghai Medical Insurance Bureau to undertake the daily work of the national drug joint purchasing office (hereinafter referred to as "joint purchasing"). In the past three years, the joint procurement has organized six batches and seven rounds of national centralized procurement, and the scope of implementation has expanded from 11 cities to the whole country. The procurement content has expanded from oral dosage forms to injections, from chemical drugs to biological drugs, and the variety, quantity and degree of competition have been constantly breaking through.

　　　　Specifically, what are the breakthroughs?Let’s take a look at the changes in these three years through the data.

The original drug was greatly reduced in price, and the "patent cliff" appeared.

　　　　Among the six batches and seven rounds of centralized mining, the first five batches and six rounds are all chemical drugs. From the first batch of "4+7 quantity procurement" to the fifth batch of quantity procurement,A total of 218 varieties were covered, and the average price of the selected products decreased by 53%, which reduced the burden on patients by about 250 billion yuan.

　　　　The number of selected products shows an upward trend.In the "4+7 quantity procurement", 25 of the 31 pilot generic drugs were successfully selected, with a successful selection rate of 81%. Since then, the number of selected varieties has reached 32, 55, 45 and 61 respectively. The sixth batch of insulin special procurement is the first time that the national centralized procurement has been extended to the field of biopharmaceuticals, which is quite different from the first five batches of procurement rules, and the number of selected varieties is 16.

　　　　Except for the sixth batch of insulin special procurement, the average decline of the other five batches and six rounds of centralized procurement was above 50%, which remained stable. The fifth batch of centralized mining decreased by 56%, which was higher than other batches. It can be clearly seen that the centralized collection and extrusion of drug price moisture has played a positive role in promoting the return of drug prices to rationality.

　　　　Centralized purchasing not only reduces the burden of drug use for the masses, but also improves the efficiency of the use of medical insurance funds.After calculation, the results of each batch of bidding saved 5.8 billion yuan, 19.5 billion yuan, 9.1 billion yuan, 19.5 billion yuan, 13.2 billion yuan, 24.1 billion yuan and 9 billion yuan for the pilot areas or the whole country. Among them, the fifth batch of centralized procurement selected the most varieties, involving a total amount of 55 billion yuan, saving medicine costs to the highest in previous centralized procurement.

　　　　As a result, has the medical insurance expenditure decreased? Where did all the money saved go? In fact, to improve the efficiency of the use of medical insurance funds is not only to "cut costs", but also to spend money on the cutting edge. In recent years, a large number of innovative drugs and "life-saving drugs" have entered the medical insurance drug list, which is the space saved by centralized procurement. The continuous increase of medical insurance expenditure has prompted pharmaceutical enterprises to intensify innovation and promoted the process of high-quality development of the pharmaceutical industry.

　　　　The participation and winning bid rate of each batch of original research pharmaceutical companies have always been the focus of attention. Although the average decline of the selected original drugs in the first four batches of centralized procurement was relatively high, climbing from 71% and 79% to 82% and 84%, there were 10 foreign companies involved in 11 products in the fifth batch of centralized procurement, and their participation was significantly improved.

　　　　Foreign companies actively embrace centralized purchasing. On the one hand, the fifth batch of centralized purchasing involves many kinds of injections, and the successful result will have a great impact on the sales of enterprises in hospitals. Faced with such a big market change, foreign companies can’t "sit idly by". More importantly, it has been gradually accepted by the industry and society because the original drug is equivalent in quality and can compete on the same field. This is the embodiment of the implementation effect of the generic drug consistency evaluation policy and the embodiment of the normalization and institutionalization of centralized purchase.

　　　　More and more original drugs have been greatly reduced in price, indicating that the phenomenon of "patent cliff" has appeared.The so-called "patent cliff" means that after the patent protection of a newly developed and listed drug expires, more generic drugs will appear on the market, and the increase in supply will lead to a cliff-like decline in the price of the original drug. In the past, the prices of some original drugs in China were higher than those in neighboring countries and regions for a long time, and the phenomenon of "patent cliff" failed to happen. Now, this phenomenon has finally happened because of national centralized mining.

"Taking quantity" is the core, and promoting "exchanging quantity for price"

　　　　Six batches of centralized mining, which drug varieties have the highest decline?Based on the 457 drugs with known historical prices, the top drugs have different uses. Rivaroxaban, an anticoagulant in the fifth batch of centralized mining, dropped by as much as 99.5%, which is a veritable "price reduction king". Memantine for the treatment of Alzheimer’s Harmo’s disease and olanzapine for the treatment of schizophrenia are also in the forefront with a drop of over 97%. Taking olanzapine orally disintegrating tablets as an example, patients used to spend 849 yuan a month, but now they can save 822 yuan by using the selected varieties, which can save more than 9,000 yuan a year.

　　　　Some time ago, the "soul bargaining" in the national medical insurance drug list negotiation triggered a heated discussion. Is collective purchasing "soul bargaining"? In fact,Centralized purchasing and medical insurance negotiation are two different things.Although both of them belong to the "drug price reduction" initiative, the medical insurance negotiation is to include drugs in the catalogue, so that they can be reimbursed through medical insurance, and there is no provision for hospital dosage; Centralized procurement requires hospitals to give priority to the use of selected drugs and complete the contract dosage on time. It can be said that "with or without quantity" is the main difference between the two. In addition, the drugs selected in centralized procurement include both varieties in the medical insurance catalogue and those outside the catalogue.

　　　"Carrying quantity" is the core of centralized purchasing, and "exchanging quantity for price" can promote enterprises to reduce prices. So,What are the ten varieties with the largest purchase volume?It can be seen from the agreed procurement volume in the first year of the country that the drugs for common diseases, such as hypertension and hyperlipidemia, are still in the greatest demand, among which metformin for treating type 2 diabetes has the largest procurement volume, with the agreed procurement volume reaching more than 5 billion tablets in the first year, and the actual procurement volume in the first year of the country exceeds 8 billion tablets. 2021 is the 100th anniversary of the discovery of insulin, and insulin has been continuously introduced in the past 100 years. At present, the second generation of recombinant human insulin and the third generation of recombinant insulin analogues are commonly used products in clinic. Relatively speaking, the third-generation insulin is safer and more effective, and the price is higher.

　　　　Just at the end of last month, the sixth batch of centralized purchase of insulin was opened in Shanghai. This collection covers the second and third generations of insulin, including 16 generic varieties. The purchasing demand of medical institutions in China in the first year is about 210 million pieces, and the purchasing amount involved is about 17 billion yuan according to the pre-centralized purchasing price. The average price reduction of the products to be selected is 48%, and it is estimated that the annual cost can be saved by 9 billion yuan.

　　　　The three years that Ji Cai has gone through are three years of challenges and achievements. The "Tenth Five-Year Plan" for National Medical Security proposes that by the end of the "Tenth Five-Year Plan", the number of drug varieties purchased by each province through national and provincial centralized quantity will reach more than 500. Practice has proved that only by holding on to the reform achievements and constantly promoting the normalization and institutionalization of centralized drug procurement can we better serve the overall situation of national medical and health reform and development and provide people with all-round and full-cycle health services.　　　　

◆ Source | Jiefang Daily/China Medical Insurance

Xingyue L has been listed for 137,200 times, all of which are equipped with Volvo 2.0T engine and Aisin 8AT gearbox.

Write in front:

Although the rise of domestic brand SUV in recent years has also promoted the development of the whole China brand, it is undeniable that after the joint venture brand launched the SUV market, the China brand was greatly threatened, which can be seen from the trend of the proportion of models in the SUV sales list. Through the analysis of SUV market, we can easily find that the main battlefield of China brand is below 150,000 yuan, but the SUV market with 150,000 yuan or even more than 200,000 yuan is still occupied by joint venture brands. For example, Tiguan L, Haoying, RAV4, Qijun and other products are still the vanguard in the 200,000-yuan market.

Is there any product that China brand SUV can get in the market of 150,000 yuan or even 200,000 yuan? Is there a China car that can impact the joint venture brand SUV market? It is difficult for us to find such a China brand SUV that can compete with the market at the same level or seize the share of joint venture brands, but with the appearance of L, this situation is likely to bring new changes.

Xingyue L is listed, and the price is even more surprising.

L is an SUV model that was born and paid attention to super height. From its earliest appearance to the launch of Shanghai International Auto Show, Xingyue L has its own aura wherever it goes. Not only that, it has also become a new car with the highest attention of unlisted new cars. Netizens frequently watch the Star Yue L on the Internet, and they can also see the charm of the Star Yue L. The voice of this car is getting higher and higher.

Under the persistent voice, the long-awaited Xingyue L of netizens and users finally ushered in the listing. On July 20th, 2021, the brand-new SUV Xingyue L was officially launched in Hangzhou, the automobile base camp. This time, the new car launched two power combinations, totaling six models, and the official price range of the new car was 137,200-185,200 yuan. Not only that, Xingyue L also brought multiple car purchase policies including rejuvenation gift, financial gift, flow gift, maintenance gift, and gift box quality enjoyment gift.

As soon as the price came out, the voice of the new car conference kept on, and the author was directly shocked by such a price. You know, as a car like Xingyue L, the starting price of 137,200 yuan is absolutely delicious, while the top price of less than 190,000 yuan is even equal to the beggar version of the compact joint venture SUV. The sincerity of price and the absolute advantage of product strength make the author call: this will be another new car on the SUV hot-selling list.

Li Shufu, the head of the platform, Xingyue L stands for the brand flagship.

Not only that, but also a mysterious figure was seen at the launch conference of the new car: Li Shufu, the head of the car. As we all know, at all kinds of major events of the automobile group, especially at the launch conference of new cars, we hardly see the figure of Li Shufu, the head of the automobile group, but this time he is uncharacteristically present at the new car launch conference of Xingyue L, which is somewhat unexpected.

In his speech at the new car launch conference, Li Shufu also revealed the reason why he appeared at the listing meeting of Xingyue L: Xingyue L is a unique new car, a model that connects the past with the future and the latest flagship SUV of the brand. Li Shufu, who has not appeared in front of the new car or even the press conference for a long time, is a platform for Xingyue L, which is somewhat puzzling. The speech was short, the tone was ordinary, and Li Shufu, who was dressed in casual clothes, gave a brief account of his mental journey by telling stories. Until the "good luck all the way, forever" turn, the back that disappeared on the stage made the author see the bright future of the car.

Walking all the way to the venue in the Asian Games venue of Hangzhou Olympic Sports Center, the new car of Xingyue L greeted us all the way, which made us see something different. The strategy of "parent brand’s high-end" is quite different from other independent brands’ impact on the high-end. The automobile’s brand-new high-end brands are all bypassed by parent brand, but this time, they directly gave their products high-end on "parent brand", launched a brand-new Star Yue L, and directly competed with mainstream joint venture vehicles for their equivalent values.

Although there are high-end brands like Krypton at present, compared with itself, it has different significance to Li Shufu, the head of the company. In my opinion, as far as personal feelings are concerned, the success and weight of ""is the original intention of Li Shufu to build a car. I think this should also be the reason why Li Shufu chose to cross the L platform for the brand-new model at this time.

High-end, not high-end price, but high-end products. Provide high-end products at affordable prices and declare war on joint venture brands. The significance of the "Star Series" product itself is to drive the overall value of the brand, to ordinary people, to afford higher-end products at more appropriate prices, and to the whole China brand, it is the strength embodiment of declaring war with the joint venture brand.

The space advantage of Xingyue L far exceeds the same level.

Back to L, the flagship product itself, Xingyue L is superior among domestic products with the same price and value. Xingyue L itself is defined as a compact SUV, but it has more advantages than the space of a compact SUV of the same level. The length, width and height of the new car are 4770*1895*1689mm, and the wheelbase is 2845mm, which is close to the size level of a medium-sized SUV.

It is worth mentioning that the Xingyue L is still a big five-seat layout. You know, in the current domestic SUV market, there are not a few seven-seat SUVs, but from the actual use and experience, even at the level of medium-sized or even medium-sized SUVs, the overall experience of the seven-seat layout is still not satisfactory. Compared with 5 seats, the third row of 7 seats can only be used in an emergency, and long-distance use will be very tasteless. The layout of the big five seats, coupled with the overall design of acoustic materials, sound insulation materials and NVH of Xingyue L, make the cockpit more spacious and comfortable.

The appearance and interior design can be said that radish and vegetables have their own tastes. We won’t go into details here, but it doesn’t mean that Xingyue L is a bright spot in internal and external design. However, the price of 140,000-180,000 makes Xingyue L reach the level and value of the joint venture brand of 300,000.

Smarter, safer, and the advantage of leapfrog L.

For example, the new car is equipped with the Galaxy OS system for the first time, which adopts the Qualcomm Snapdragon 8155 chip with the strongest vehicle specification, and can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD. As the intelligent cockpit with the largest "screen ratio", the author experienced this function at the scene of the new car launch. On the co-pilot, we can easily catch up with dramas, movies and variety shows. This design not only appeals to young users, but also appeals to children’s likes. It is estimated that no child will refuse to drive long distances.

At the launch of the new car, we saw the powerful function of Xingyue L to simulate the sounds and sounds from the short words of real people and copy them to the voice of personal tailor. I believe it belongs only to your voice function, and no one will refuse it. In addition, it opens up the ecology with Internet partners such as WeChat and Tik Tok, and realizes the functions of online WeChat and Tik Tok. The 5G-AVP intelligent unmanned parking system is also absolutely practical, which also reflects the advantages of Xingyue L in intelligence.

It is also worth mentioning that consumers are most concerned about: car safety. Affected by mergers and acquisitions, the safety concept of "zero casualties" has been carried forward in the brand. Xingyue L appears under the top safety pedigree of CMA Super Matrix in the world. It can be said that Xingyue L is a China safety car armed from head to toe. For example, it is equipped with EMA emergency steering assistance system, and the elk test has passed 79 km/h. In addition, the HWA Expressway assists driving, which can help you drive safely to the greatest extent.

High-strength steel in the car body accounts for 78.94%, the roof pressure resistance is 5.2 times, and it exceeds the highest standard in the industry by 30% …………………………………………………………………………………………………………………

It has the largest number of 24 sensing originals, 26 active safety configurations, 360-degree full detection without dead angle, 540-degree transparent chassis, patented battery tray design, front grille collapse, aluminum alloy anti-collision beam, anti-whipping safety seat, etc … How many cars can you find out from head to toe, even if you put aside the price of 140,000-180,000 yuan and put it at a level above 300,000 yuan?

Power far exceeds the same level, in one word: fragrance.

Having said that, let’s talk about the performance of Xingyue L in power. As a brand-new model from CMA super matrix, Xingyue L can be said to have a "good foundation". The new car comes standard with the Drive-E series 2.0TD engine, in which the high-power version has a maximum power of 175kW, a maximum horsepower of 238Ps and a maximum torque of 350 N m..

In terms of transmission, it is matched with Aisin 8AT gearbox, which is characterized by high reliability and smooth shifting. In addition, the high-power version of the car is also equipped with the sixth-generation electro-hydraulic four-wheel drive system launched by Borgwarner in China, which makes its 100-kilometer acceleration reach 7.7 seconds and its 100-kilometer braking reach 37.37 meters, which is comparable to luxury cars.

Even the low-power version has excellent power performance. The low-power version has a maximum power of 160kW, a maximum horsepower of 218Ps and a maximum torque of 325N.m. In terms of transmission, it is matched with a 7-speed wet dual-clutch gearbox. The biggest feature of this set of power is better power acceleration and better fuel economy. The front McPherson independent suspension and the rear multi-link independent suspension of Xingyue L also ensure its driving comfort to the greatest extent.

Write at the end:

For me, Xingyue L is not only a new product, but also a new starting point, a transformation and sublimation of the brand. It is not difficult to understand that Li Shufu, the head of the company, stands at Xingyue L. From the perspective of product strength and positioning, Xingyue L is undoubtedly a new car that directly targets joint venture brands such as CR-V, Tiguan L, Haoying, RAV4 and Qijun, and it also has such strength.

At the scene of the new car launch, we also saw the China Star composed of Xingyue L, Xingyue S and Xingrui, which represent the highest level of car-making in China, and also let us have a deeper understanding of the brand CMA high-end series. China Star, the strongest lineup of China’s flagship, also shows us the real strength of the China brand to compete with the joint venture brand.

Leapfrog space, leapfrog luxury, leapfrog intelligence and safety, leapfrog motivation and such sincere price make the author have to expect that there will be another new player on the SUV hot-selling list in the future.

Beij is facing that most complicate and severe prevention and control situation since the COVID-19 epidemic.

CCTV News:On November 21st, the Information Office of Beijing Municipal Government held the 420th routine press conference on epidemic prevention and control to inform the latest situation. At the meeting, Liu Xiaofeng, deputy director of the Municipal Center for Disease Control and Prevention, introduced that the current epidemic situation in this city continues to be at a high level, showing a rapid upward trend, with obvious regional differences. This city is facing the most complicated and severe prevention and control situation since the outbreak of the COVID-19 epidemic, and is at the most critical and tight moment. We should further understand the situation, unify our thinking, unswervingly implement the general strategy of "external defense input, internal defense rebound" and the general policy of "dynamic zero clearing", compact the "four-party responsibility", optimize prevention and control measures strictly, timely and appropriately, and pay close attention to the implementation of various prevention and control work; It is necessary to further strengthen the territorial responsibility of areas with serious epidemic situation, reduce social mobility, advocate flexible work, reduce the rate of arrival, online teaching, and make appointments in public places to limit the flow in areas with serious epidemic situation, effectively implement regional nucleic acid screening, and make orderly arrangements to avoid getting together; It is necessary to further strengthen the investigation and control of risk personnel and risk points, do a good job in standardized management and service guarantee of high-risk areas, pay attention to epidemic prevention management in crowded places, and implement various prevention and control measures in key links in a timely, effective and high-quality manner.

＂online celebrity Bookstore＂ has become a holy place for punching cards. Are you going to read books or take photos？

　　Beijing, April 23rd (Reporter Shangguan Yun): Innovative and distinctive decoration, ingenious book display, and accompanying coffee and water bar … … Nowadays, this "online celebrity Bookstore" similar to the cultural consumption space has attracted a large number of fans with its high value.

　　However, the purpose of people going to bookstores in the early days was generally clear: buying books or reading books. However, in the eyes of a large number of people who walk into "online celebrity Bookstore", books are not the key point, but taking pictures is: finding the angle, posing, pressing the shutter, and you’re POSE.

　　Bookstores are becoming more and more beautiful, but some people’s focus is not on books? On the eve of World Book Day, the reporter learned during the interview that the above phenomenon is not uncommon. Moreover, even the "online celebrity Bookstore" needs to think deeply about how to improve people’s reading enthusiasm.

　　Warm memories in the old bookstore

　　Bookstores carry many people’s warmest reading memories, as they did decades ago.

　　Liu Yida, a writer and author of Tao Beijing, especially likes visiting bookstores since childhood. In the past, his impression of bookstores mainly came from Xinhua Bookstore, in addition, there were China Bookstore, which monopolized ancient books and used books, as well as foreign language bookstores and children’s bookstores.

　　At that time, bookstores were mostly old-fashioned wooden doors with high steps, and books of different categories were stacked behind the counter. The shop assistant wears uniform overalls and sleeves, and occasionally takes a feather duster to clean up the dust. Readers will say hello to which book they like, turn it over first, and make out the invoice and pay the money when it is suitable.

　　Because there is no money, Liu Yida will go to read books with her classmates. The shop assistant didn’t tell the truth, still handed the book in a friendly way, watching a group of children squatting under the counter against time to finish reading the book, and at most reminded them when they were leaving work.

　　After the reform and opening up, a large number of foreign classics were introduced, and bookstores became a place where people gathered together. Liu Yida once rode a bicycle to "patrol shops" all over the city, and once got up at three or four in the morning to queue up, perhaps just to buy a copy of Resurrection.

　　If you can’t buy your favorite books, some readers will stay near the bookstore and exchange their books with others. Liu Yida once traded two books by Russian writers for Zola’s Nana.

　　"Today’s young people may find it difficult to understand people’s enthusiasm for bookstores and books at that time." Liu Yida sighed.

　　From experiencing the cold winter to "breaking the shell"

　　With the east wind of economic development, private bookstores were once very good. However, it didn’t take too long for the physical bookstore to usher in the "cold winter" in the mouth of the industry: the closure of Beijing roof of the world Bookstore and the closure of Photosynthetic Bookstore & HELIP; … Physical bookstores such as Shanghai Thinking Music Bookstore also withdrew.

　　According to statistics, from 2002 to 2012, especially after 2011, there was a large-scale collapse of private bookstores. In fact, even if some physical bookstores don’t have relevant stores, they need to move because of a series of reasons such as rising rents and e-commerce shocks.

　　With the development of the Internet, fragmented reading methods have gradually spread, and fewer and fewer people seem willing to go into bookstores to buy books and read books as before. More and more people are calling for "protecting the development of physical bookstores".

　　In recent years, with the support of favorable policies, some traditional bookstores began to seek changes by taking advantage of the situation; Some characteristic physical bookstores have gradually taken root: new chain bookstores such as Sisyph and Yanjiyou appear in front of people … …

　　Unconsciously, physical bookstores are quietly picking up, and readers have more good places to go.

　　The hustle and bustle of "online celebrity Bookstore"

　　However, some readers obviously find that some bookstores now are a little different from the past: not only are the interior decorations particularly novel, but also various lectures and cultural activities are held; They also sell coffee or light meals. People seem to have added another purpose to the bookstore: taking pictures.

　　The Page One Bookstore in Qianmen, Beijing, once painted a wave of screens with its beautiful bookstore interior design: the tall "Tongtian Book Wall", which is like the roof of the starry sky … … It has attracted many readers to punch in, and it is called "online celebrity Bookstore".

　　Nowadays, it is not uncommon to find a high-value "online celebrity Bookstore". It’s just a little embarrassing: quite a few people come to it, the main purpose is not to study, but to find angles, pose, and then take pictures and make friends, and you’re done.

　　On the weekend before World Reading Day, in the Page One Bookstore near Qianmen, the reporter roughly counted six or seven readers taking pictures in about five minutes. Professional, and brought a camera.

　　"Bookstores are places to spread knowledge. You don’t have to buy books or listen to lectures. At least do something related to books and reading." A young reader half-jokingly "spits" that bookstores are getting better and better, but it doesn’t seem to attract readers in direct proportion to this.

　　Bookstores are getting more and more beautiful. Why didn’t the reading of paper books go up much?

　　Not long ago, the main findings of the 16th National Reading Survey were released. The data showed that the average reading volume of paper books for China adults in 2018 was only 4.67, which was basically the same as 4.66 in 2017.

　　Therefore, some people ask, bookstores have become more beautiful and have more complete functions. Why don’t people read more paper books?

　　Writer Sanshi believes that the increase of high-value bookstores and online celebrity bookstores is a good phenomenon in itself. "This is the result of the transformation and upgrading of physical bookstores in recent years, with the purpose of attracting readers’ attention and stimulating the public’s desire to read."

　　"Readers are keen to punch in and take photos at online celebrity Bookstore, which has an objective propaganda effect and can let more people know about the bookstore." Sanshi said, however, these "online celebrity-style" photo traffic needs to be effectively converted into the traffic for readers to read.

　　On the other hand, the popularity of mobile phones, short videos and live broadcasts has also squeezed out too much time for readers. The fast-paced life and the fragmented way of obtaining information make it difficult for many people to even have the patience to finish reading a novel.

　　"For bookstores, what needs to be considered is how to hold interesting activities, so that people who simply punch in and take pictures are attracted by the fun of reading and take the initiative to buy books to study. This is combined with other reading promotion activities to promote the increase of people’s reading. " Sanshi said that this is the responsibility of bookstores to spread knowledge, but it may be a long process. (End)